Strategic Management 26.

A good vision statement should be bold and

Quiz #1 ambitious, know what the company strives and-
True or False gives a peek into company’s trajectory
1. Customer is where the people gather to purchase 27. What are the 3 parts of the mission- Brand
and exchange goods and services-False purpose, values and goals.
2. Customer that forms the market is segmented into 28. It talks about the goals, values and objectives of
5 main types-True the business- Mission
3. Influencer Marketing is almost the same as Social 29. It enable businesses to coordinate activities and
Media Marketing-True make use of their assets- Distinctive Capabilities
4. Public Relations requires people to subscribe- 30. It is when your customers is the focal point-
False Becoming customer Oriented
5. If the statement combines physical, emotional and 31. Delivered physically thru post mail- Direct Mail
non logical elements it is Good Mission 32. Helps to build reputation in media- Public relation
Statement- False 33. The B2B and B2C companies mostly uses this to
6. The General is part of the 3 parts of Vision improve their sale progress- Email Marketing
Statement-True 34. Search engine marketing strategy that helps the
7. Economic Business Objective is called as business website appear on top- Pay-per click
Financial objectives-True Advert.
8. Human Business Objectives is the Internal 35. They use google as their marketing tool- Search
Objectives-True Engine Marketing
9. Becoming customer oriented is when the 36. Give at least 3 types of Marketing strategy-
customers became the focal point-True 37. They are driven by specific need- Need based
10. Need-Based Customer is driven by specific need.- customer
True 38. They have the feeling of returning spontaneous
Identification buying due to regret- Impulse customer
11. This marketing strategy requires you to subscribe- 39. In strategic management the it includes the
Email Marketing analyzation of _ and _. -Internal and External
12. This customers should be top of your mind for Discussion(add points)
any company- Loyal Customers 40. Almost the same with business plan- Strategic
13. It creates the foundation to guide and direct the Management
planning, actions and response of the business- 41. The polar opposite of impulse buyers- Discount
Objective Customer
14. This marketing strategy includes Facebook, 42. It focuses on the day to day run of the business-
YouTube, TikTok and Instagram- Social Media Business Plan
Platform 43. Focuses on how they achieve specific initiatives-
15. This optimizes website content to help increase Strategic Management
rankings on search engines- Search Engine 44. Used to promote and sell product or service-
Optimization Marketing Strategy
16. Includes Magazines, Brochures and Billboards- 45. It helps to break the silos and align the goals and
Print Marketing strategies with customers expectations and
17. They evolved overtime but still effective- feedback- Cross- Analysis
Television and Radio 46. This is where companies create and deliver
18. It is anchored in deep understanding of customers consumer value and satisfaction by delivering a
needs- Customer Value quality performance- Delivery of Superior
19. This part of Mission knows what the product aim- 47. Understand that their business won’t strive
Brand Purpose higher if they don’t improve customer focus-
20. Stands as the aspirational and expresses the Becoming CO
brand’s plan- Vision 48. The gathering of data or knowledge that can be
21. It is a customer relation/customer-centric influenced by many factors- Info. Acquisition
objective- Social Business Objective 49. They examine external environmental factors that
22. It is a type of business objective that focuses on can affect an organization- Scanning process
meeting their quality standards- Regulatory 50. It is how a product or service is worth to customers-
23. Their business objective focuses on the healthcare Customer Value
benefits of employees- Healthcare
24. This objective know how they contribute in the
country- National Objective
25. What are the 4 main business objectives-
Economic, Social, Human and Organic
1. Bermeo
2. Landicho
3. Rosita
4. Adaya
5. Maranan
6. Ballesteros
7. Camitan
8. Balisi
9. Reyes
10. Pilac
11. Sanao
12. Arago
13. Umali
14. Abrenica
15. Vicedo
16. Valenzuela
17. Estomagio
18. Andal C.
19. Latorre
20. Villestas
21. Andal J
22. Camba
23. Macasaet H
24. Rellon
25. Olave
26. Fernandez
27. Adora
28. Dapog
29. Almero
30. Macasaet P
31. Calingasan
32. Moral
33. Mendoza
34. Rivera
35. Lirag