Design Thinking

WORKSHOP
APR-2024
In small groups
Design a Training Room!
HUMAN-​CENTERED
Approach

Discover Ideate Implement

 2
1 Marketing
Project/Startup

Design Thinking
3
Business Analysis

4
Service Analysis/De.
Design Thinking
Methodology

IDEATE TEST

DEFINE
EMPATHY PROTOTYPE
 Focus on Driven by Dealing with
Visualization Experiment
People Curiosity Complexity

Different Process Various

Observation Reflection
Stakeholders Awareness Approaches
 The The future
The impact
opportunities without
of the

Problem worth solving

of solving the solving the
problem problem problem

the cost of the cost of The cost of

maintaining implementing solving the
the solution the solution
problem

Time and the

Two Questions ...

resources to
approach of
further
analyze the
solving the
problem problem

Sustainable Solution
Terminologies
New table

NEED Solution Project

Modeling Requirement Startup

Current State
Domain Scope
[As-​Is]

Future State Business Business

[To-​Be] Analysis Development

Perspective Approach Methodology

Stakeholder Customer End User

 Education

Interest

Market

Domain
Need

Learning
Network
Experience
 Domain
selection
What is the big problem
you are trying to solve in
this domain?
Stakeholder
Mapping Affected
Affecting

Affecting

Affecting

Affected

Affecting
Affecting

Affecting
Close
Affecting

Affected
Near by

Far away
Findings
What is happening?

Insights
WHY?
Observation Research Interaction

? ? ? ? ? ?

What do we need to know?

What we already know?
 Result Result

Result Result Result Result

Problem

Root Root Root

Root
Root
Persona Profile Persona Profile

Name: Name:
Age: Age:
Income Level: Income Level:
Job Title: Job Title:
Status: Status:
Education: Education:

Saja Hasan

Job to be Done: Job to be Done:

Pain Gain Pain Gain

Customer Problem JTBD

Cause

Problem Framing
 Our business is to provide a
SOLUTION for the ROOT CAUSE
of the PROBLEM to help the
CUSTOMER get the desired JOB
TO BE DONE.
Customer Problem JTBD

Cause

Problem Framing
How might we...

Point of view
 Design Thinking
Methodology

EMPATHY DEFINE IDEATE PROTOTYPE TEST

Ideation
Classification

Technology Media Training Documents

Classification

Technology Media Training Documents

 Desirability

Is there a need in the

market for the solution?

Viability
Feasibility [Capability]

Is the business
sustainable/ Profitable?
? Can we start and manage
the business?

Impact

What is the impact of

the solution/business?
New table

Idea Desirability Viability Feasibility Impact Total

[Capability]

Idea 1 1 2 2 1 6

Idea 2 3 1 2 2 8

Idea 3 2 2 1 2 7

Idea 4 3 2 3 3 11

[Low] 1 [High] 3
 Design Thinking
Methodology

EMPATHY DEFINE IDEATE PROTOTYPE TEST

 PROTOTYPE

Minimum Viable
Mock-​up Skitch
Product [MVP]

Business Model
Story Board Role Play
Canvas [BMC]
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Alternatives Value Proposition Key Resources

Job to be Done

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Your primary customer,

and what you know
about them; location,
sex, education, level of
income...etc

Alternatives Value Proposition Key Resources

Job to be Done
What is the JTBD for
your customers?

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

What is the need,

problem and the root
cause?
what are you planning
to solve?

Alternatives Value Proposition Key Resources

Job to be Done

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Alternatives Value Proposition Key Resources

What are the currently

Job to be Done available solutions for
your customer?

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

What is your business?

what does it planning to
offer for the customer?

Alternatives Value Proposition Key Resources

Job to be Done

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Alternatives Value Proposition Key Resources

Why do you think your

Job to be Done customer should use
your solution?
How is your
service/product is better
than the available
alternatives?

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Your primary customer, What is the need, What is your business?

and what you know problem and the root what does it planning to
about them; location, cause? offer for the customer?
sex, education, level of what are you planning
income...etc to solve?

Alternatives Value Proposition Key Resources

What are the currently Why do you think your

Job to be Done available solutions for customer should use
your customer? your solution?
What is the JTBD for
How is your
your customers?
service/product is better
than the available
alternatives?

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

What are your

marketing and sales
channels (online and
offline)?

How to reach the

customer and how the
Alternatives Value Proposition customer can reach Key Resources
you?

Job to be Done

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

What are the main

activities of your
business?

Alternatives Value Proposition Key Resources

Job to be Done

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Alternatives Value Proposition Key Resources

What are the key

Job to be Done resources required to
preform the key
activities?

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

What are your What are the main

marketing and sales activities of your
channels (online and business?
offline)?

How to reach the

customer and how the
Alternatives Value Proposition customer can reach Key Resources
you?
What are the key
Job to be Done resources required to
preform the key
activities?

Revenue Stream Cost Structure

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Alternatives Value Proposition Key Resources

Job to be Done

Revenue Stream Cost Structure

Where the revenue is coming from? What is the operation cost of your business?

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.
Business Model Canvas [Modified]
Project Name:

Customer Segment Need/Problem/Cause Solution Channels Key Activities

Your primary customer, What is the need, What is your business? What are your What are the main
and what you know problem and the root what does it planning to marketing and sales activities of your
about them; location, cause? offer for the customer? channels (online and business?
sex, education, level of what are you planning offline)?
income...etc to solve?
How to reach the
customer and how the
Alternatives Value Proposition customer can reach Key Resources
you?
What are the currently Why do you think your What are the key
Job to be Done available solutions for customer should use resources required to
your customer? your solution? preform the key
What is the JTBD for
How is your activities?
your customers?
service/product is better
than the available
alternatives?

Revenue Stream Cost Structure

Where the revenue is coming from? What is the operation cost of your business?

Business by Design has modified the Business Model Canvas to cover some important aspects of the business model for training purposes.