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Elec 1

Research in marketing

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Angeline Sebastian
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34 views

Elec 1

Research in marketing

Uploaded by

Angeline Sebastian
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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People

Greenwich Pizza aims to empower employees as brand ambassadors and develop a strong
company culture that fosters a sense of pride, ownership, and commitment to
sustainability and customer service.

Empower Employees as Brand Ambassador, Develop a Strong Company Culture.

Policies

Greenwich Pizza aims to become a sustainable and digitally-driven brand by reducing


environmental impact, sourcing high-quality ingredients, enhancing customer experience,
and building brand awareness.

Develop Sustainability Policy, Adopt a Digital Strategy.

Process/ Procedure

Greenwich Pizza aims to streamline operations for efficiency and cost-effectiveness, while
implementing rigorous quality control measures to ensure consistent product quality and
customer satisfaction.

Streamline Operations, Implement Quality Control Measures

Communication

Greenwich Pizza aims to enhance communication channels with customers and


employees, while developing a clear and consistent brand message that emphasizes
sustainability, quality, and customer satisfaction.

Enhance Communication Channels, Develop a Clear Brand Message


Coordination

Greenwich Pizza aims to improve interdepartmental coordination and collaboration to


ensure seamless operations, while establishing strong partnerships with suppliers and
local communities to support sustainability initiatives.

Improve Interdepartmental Coordination, Establish Strong Partnership

Facilities

Greenwich Pizza aims to modernize its facilities to enhance efficiency and customer
experience, while expanding its distribution network to reach a wider customer base and
ensure timely delivery.

Modernize Facilities, Expand Distribution Network

Finances

Greenwich Pizza aims to manage costs effectively to ensure profitability and sustainability,
while exploring funding options to support growth initiatives and investments in technology
and infrastructure.

Manage Costs Effectively, Explore Funding Options

Output

Greenwich Pizza aims to introduce new products and flavors to excite customers and
expand its menu offerings, while providing value-added services to enhance the overall
customer experience.

Introduce New Products and Flavors, Offer Value-added Services


Organization

Greenwich Pizza aims to adopt a customer-centric approach in all its operations,


embracing agile methodologies to adapt quickly to changing market demands and
customer preferences.

Adopt a Customer Centric Approach, Embrace Agile Operations

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