Thesis Statement
Thesis Statement
1. What are the key elements of Herbert Marcuse's concept of new forms of control in advanced
industrial society, particularly about technology and social control?
2. How does social media shape youth identities, relationships, and social consciousness in
contemporary society?
3. What are the implications of social media influence on youth identity formation, self-esteem, and
social relationships within the framework of technological manipulation and societal control identified
by Herbert Marcuse?
Focus on Youth: The study specifically targets youth as the primary demographic, examining how social
media influences their behaviors, perceptions, and interactions.
Theoretical Framework: Marcuse's Critique of Advanced Industrial Society. The research is grounded in
Herbert Marcuse's theories, particularly his concepts of technological manipulation and societal control.
Technological Rationality: Marcuse argues that advanced industrial societies utilize technology
not just for productivity but as a means of social control. This technological rationality shapes
individual consciousness and social relations, leading to a form of integration that suppresses
critical thought and genuine needs. (Marcuse, H. (1964). One-dimensional man: Studies in the
ideology of advanced industrial society. Boston, MA: Beacon Press.)
https://www.marxists.org/ebooks/marcuse/one-dimensional-man.pdf
Qualitative Analysis: The research design for examining the influence of social media on youth,
particularly in relation to Herbert Marcuse's concept of new forms of control in advanced industrial
society, will employ a qualitative approach through a contextual analysis.
RRL:
Book:
"It's Complicated: The Social Lives of Networked Teens" by danah boyd - This book provides an in-depth
analysis of how teens use social media and the implications for their social lives and identity formation.
https://www.researchgate.net/publication/
281562649_It's_Complicated_The_Social_Lives_of_Networked_Teens
"Social Media and Identity Formation among Youth" edited by Catherine Montgomery and John Johnson
"Networked: The New Social Operating System" by Lee Rainie and Barry Wellman
Journal:
"Social Media Use and Adolescent Mental Health: Findings from the UK Millennium Cohort Study" by
Kelly, Patalay, and Booker (2018)
https://www.thelancet.com/journals/eclinm/article/PIIS2589-5370(18)30060-9/fulltext
"The Role of Social Media in Identity Formation among Youth: A Narrative Review" by Turkle, S. (2017)
A Meta-Analysis of the Effects of Social Media Exposure to Upward Comparison Targets on Self-
Evaluations and EmotionsOpen DataOpen Materials by Carly A. McComb,Eric J. Vanman &Stephanie J.
Tobin
https://www.tandfonline.com/doi/full/10.1080/15213269.2023.2180647
"Teens, Social Media & Technology" and "Social Media Use in 2021." BY BROOKE AUXIER AND MONICA
ANDERSON
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
"The Impact of Social Media on the Identity Formation of Adolescents" by Stephanie Brown (2019)
"Social Media, Youth, and Psychological Well-being: A Critical Analysis" by Rachel Smith (2020)