Running Head: Individual written report

Assessment 2

Individual written report

Name:

ID:
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Individual written report

Table of Contents
Introduction......................................................................................................................................3

Analyse............................................................................................................................................4

a) SWOT analysis........................................................................................................................4

b) Porter’s 5 forces.......................................................................................................................7

c) Develop SMART goals..........................................................................................................12

Conclusion.....................................................................................................................................14

References......................................................................................................................................15
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Introduction

Management principles are the key responsibilities of management in an organization. As per the

view of Udugani (2023), it can help an individual to understand their responsibilities in a better

way. Figure 1 shows the essential principles of management and its effectiveness in boosting the

organizational performance.

Figure 1: Principles of management

(Source: Udugani, 2023)

In this study, the company chosen is “Doctor Care Anywhere”. The company is the largest

remote or private provider of “telehealth services” in the UK (DoctorCareAnywhere, 2024a).

Founded in the year 2013 (Doctor Care Anywhere, 2024a). Doctor Care Anywhere has also been

providing private ACP and GP appointments, via phone and video. Patients can book the

services at any time of the day as the service is available 24*7 (Doctor Care Anywhere, 2024b).

This report will also analyze SWOT analysis and Porter’s five forces and develop the SMART

goals to understand the company’s current scenario.

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Analyze

a) SWOT analysis

According to the opinion of Gurl (2017), investigating the weaknesses, threats, opportunities and

strengths of an organizational system is famous for researching a company’s background.

Organizations carry out “SWOT analysis”, as it is a strategic tool used to examine the impact of

internal and external environment on the performance of a company.

Strengths Weaknesses

● Provides services 24/7 and 365 days ● Lack of appreciation and

via phone and video (Doctor Care micromanagement of employees

Anywhere, 2024a) (Doctor Care Anywhere, 2023).

● Services are available anytime and Micromanagement affects the

anywhere motivation of the employees owing to

● ACPs and GPs are hand-picked, and which the patients would have to

trained to offer virtual consulting suffer.

● Ensures regulated and well-monitored ● Operating costs are too high which can

services to maintain their standards affect the overall profit (Annual report,

● Deliver fast-rate services at each level 2023).

● Best-in-class security & attack ● EBITDA loss of the company was

protection (Doctor Care Anywhere, around £5.8m in 2023 (Annual report,

2021) 2023)

● Data records are encrypted ● Sometimes DCA faces downtime in its

● Servers are highly secure which IT system which affects the firm to

ensures personal data of an individual maximize its output.

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is protected (Doctor Care Anywhere, ● The services of DCA require

2021) improvement around the safety of

● Partnered with Epassi, UK to provide patients as well as finding doctors or

a well-being scheme at a discounted carers prescribing outside their

rate (Doctor Care Anywhere, 2024b) guidelines and protocols (Simons,

● Doctor Care Anywhere has 2023)

collaborated with Medichecks, “a

home test service provider” and has

launched the latest “GP appointment

services” (Doctor Care Anywhere,

2024b).

● Built an outstanding team which

ensured to offer the best “digital

healthcare services” in the UK

● Achieves “class 1 medical device

status and secures excellent scores”

as reviewed by Orcha (Doctor Care

Anywhere, 2024c)

● Ranked 5th in comparison to its 116

active rivals (Tracxn, 2021)

● More than 200 specialists and GPs

(Doctor Care Anywhere, 2022)

Opportunities Threats
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● DCA can optimize and automate its

process to ensure safe and sustainable ● Failure of technology may affect the

growth through R&D activities. This ability of the company to deliver

can help the company to automate its quality and consistent services

manual workflows and proper (Annual report, 2023)

management of its workforce ● Strong reliance on providers or

capabilities (Doctor Care Anywhere, suppliers. Thus, DCA may face risks

2024a) or challenges in finding alternative

● Focus on growing by penetrating into systems or sources (Annual report,

the new market. This can ensure the 2023)

growth and profitability of the firm ● Strong competition from its

● Adoption of an advanced technology competitors may affect its market

can change the expectations and share and profitability

behaviours of the customers. This is ● Some of its competitors like Babylon’s

because the patients (Customers) app are effective in offering health

always demand higher quality, low checks along with symptom checkers.

cost and convenient experience Thus, DCA needs to focus on

● Development of an “Electronic improving its app.

Health Record” framework by ● Intense competition to attract or retain

housing a patient’s family, medical qualified employees.

history, social and medication by

personalizing symptom and health

assessment monitoring data (Doctor

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Care Anywhere, 2022). This will

increase the chances of outstanding

care for customers

● Focus on developing their system that

ensures real-world evidence

Table 1: SWOT analysis

(Source: Developed by the Learner)

b) Porter’s 5 forces

According to the view of Grundy (2006), Porter’s five forces are an effective tool used to

understand the competitive dynamics in an industry. Thus, the analysis can help to offer deep

insights into the “competitive landscape”, by helping the firm to strategize accordingly.

Forces Threat/ Impacts on industry Managerial implications

power

The threat (High) The setup cost of telehealth The management needs to

of new services is very minimal in the design, implement, develop,

entrants UK. Thus, allowing new entrants evaluate and optimize their

to penetrate the market. Figure 2 services. Thus, improving their

shows the growth in digital services can help them to retain

health revenue from 2018 to their customers.

2028 (Statista, 2024). This also The management needs to

implies more competitors are identify the necessary changes,

entering the market. On the other skills, infrastructure and resources

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hand, competitors would focus and evaluate as well as monitor

on developing products that can the services.

offer tough competition.

Moreover, the companies would

focus on complying with the

telehealth regulations of the UK

to sustain themselves.

The (High to The number of suppliers in the The company is required to rely

bargaining Medium healthcare technology is limited. strongly on its existing suppliers

power of ) In addition, limited suppliers as and should develop a strong

suppliers well as barriers to entering the relationship with them.

market is high are in the UK The directors are required to

(Annual Report, 2023) Indeed, ensure that the suppliers are

the switching cost is also high. timely paid to maintain their

Thus, creating a huge threat to services smoothly.

the industry. The suppliers may The management of the firm is

switch to a rival. required to monitor advanced

technology as well as emerging

trends in the sector. The proactive

approach of the company can help

it to maintain their competitive

advantage as well as ensure the

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sustainability of its services.

The Low As per the statistics, 78% of the The management of the company

bargaining respondents stated to the fact that is required to focus on providing

power of telehealth services are much the best services.

buyers more effective in comparison to DCA is also required to monitor

in-person consultations (Stewart, their services by taking feedback

2021). While 61% stated that from the customers. Based on the

telehealth services are offering feedback, they can modify their

quality healthcare (Stewart, services.

2021). However, all the service Need to offer sophisticated

providers are not offering the products. This can help the

best services. Thus, the limited company to select the services

choices are available for the offered by DCA.

customers. Therefore, the The management may focus on

bargaining power of buyers is offering high-quality

low allowing the industry to differentiated care to the patients.

boost. Thus, customers can pay a This can attract the attention of

good price to avail the services. the customers owing to which

they will be encouraged to avail

the services offered by DCA.

The threat High The substitute products or The company can consider

of services can be MeMD, Teladoc, offering a low entry point in its

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substitute Amwell and iCliniq (Dylan, ecosystem in comparison to its

services or 2021). For instance, MeMD rivals.

products offers the 1st consultations for The virtual platform must

free & then charges a monthly integrate the healthcare needs of

plan ranging from $36 per month the customers.

(Dylan, 2021). Whereas, the DCA is required to advance their

other service providers charge technology such as machine

different prices for their services. learning to improve their software

This can attract the customers to platform.

choose services as per their Utilization of machine learning

preference and convenience. can help the company to enhance

its customer experience.

Additionally, it can also drive

improvement in cost efficiencies

and diagnostic efficacies.

Competitiv Medium The competition among the The company should focus on

e rivalry to high existing players is relatively high differentiating its services.

as all rivals are focussing on The management needs to be

improving their services by price sensitive because the

adding numerous features. They healthcare services are quite

are focussing on differentiating expensive and the price can affect

their services to satisfy the needs the decision-making process of

of the customers. Moreover, the

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strategy is to attract and retain the consumer.

customers through their services. The management should focus on

boosting customer satisfaction

and engagement. This can help to

build an outstanding relationship

with the patients, reduce the

bargaining power as well as foster

loyalty for the long-term.

Table 2: Porter’s five forces

(Source: Developed by the Learner)

Figure 2: Digital health revenue from 2018 to 2028

(Source: Statista, 2024)

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c) Develop SMART goals

Specific Measurable Achievable Realistic Time-bound

Focus on It can be Offer The company Boosting

boosting measured customized may input customer

customer through the healthcare plans, effective features satisfaction and

satisfaction and services offered integrate from their rivals. engagement will

engagement. by the company. wellness The best features not take more

Moreover, the programs and and applications than 2 months.

increased provide access to can enhance the

customer premier engagement of

retention rate healthcare the customers.

means they are content. This can

satisfied with the create or add

services offered value for

by DCA. customers and

they will not

switch easily to

rivals.

Improvement or The monitoring Integrating Testing of the Utilization of an

advancement of of crucial essential features app and R&D is advanced

technology to indicators like can proactively required before technology will

help patients blood pressure, manage the well- launching the require at least 4
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Individual written report

monitor their heart rate, being of the advanced months.

crucial temperature and patients. technology.

indicators. others can Proactive

increase the management of

usage of the app. the patient’s

The increased well-being as

rate of customer well as the

usage shows the detection of

increased health issues

demand for the actively means

app. the technology is

utilised

appropriately.

The company is Advanced Telehealth The company This will require

required to focus features offered service company may offer the 3 months for the

on providing the by DCA can DCA need to best services company to

best services solidify its emphasize through wellness integrate.

through its market position offering unique apps, wearable

advanced to be a desired benefits to their technology and

features. choice for its customers like compelling

consumers. accessibility, alternatives to

convenience, and traditional and

the ability to digital health

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Individual written report

offer real-time services.

and customized

medical

consultation.

Table 3: SMART goals

(Source: Developed by the Learner)

Conclusion

It can be concluded from the above discussion that management plays a key role in boosting

organizational performance. It is crucial for the firm to understand the desires and importance of

its employees. This is because they play a key role in boosting the experience and motivation of

the customer. Indeed, it has also been examined that the advancement of technology is essential

to enhance the retention and engagement of the customers. This may also be crucial for

telehealth services to focus on offering the best services to attract the attention of the consumers.

In addition, actively managing the database of the patient is crucial to improving the services

offered by the firm.

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References

Annual Report (2023). https://doctorcareanywhere.com/media/5053/doctor-care-anywhere-2023-

annual-report.pdf

Doctor Care Anywhere. (2021). Security & governance | Doctor Care Anywhere.

Doctorcareanywhere.com. https://doctorcareanywhere.com/security-governance/

Doctor Care Anywhere. (2023). Working at Doctor Care Anywhere: Employee Reviews |

Indeed.com. Indeed.com. https://uk.indeed.com/cmp/Doctor-Care-Anywhere/reviews?

fcountry=ALL

Doctor Care Anywhere. (2024a). About Doctor Care Anywhere | Doctor Care Anywhere.

Doctorcareanywhere.com. https://doctorcareanywhere.com/about-us/

Doctorcareanywhere (2022). Retrieved from

https://doctorcareanywhere.com/media/2671/doctorcare-anywhere-ipo-prospectus-

asic.pdf

Doctorcareanywhere (2024b). Doctor Care Anywhere offer Epassi UK clients and employees

savings on digital GP appointments | Doctor Care Anywhere. (2024).

Doctorcareanywhere.com.

https://doctorcareanywhere.com/investors/news-releases/body/news/news-container/

doctor-care-anywhere-partners-with-epassi-uk-to-offer-clients-and-employees-great-

savings-on-virtual-gp-appointments/

Doctorcareanywhere (2024c). Doctor Care Anywhere’s online booking services achieves class 1

medical device status while it also secures excellent scores in Orcha review | Doctor

Care Anywhere. (2024). Doctorcareanywhere.com.

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https://doctorcareanywhere.com/investors/news-releases/body/news/news-container/

double-success-for-doctor-care-anywhere/

Dylan. (2021, August 6). Strategic eBusiness Analysis: Teladoc Health (TDOC). Medium;

Medium. https://medium.com/@thoughtsunspoken/strategic-ebusiness-analysis-teladoc-

health-tdoc-23c5bc6da2a3

Grundy, T. (2006). Rethinking and reinventing Michael Porter's five forces model. Strategic

change, 15(5), 213-229.

Gurl, E. (2017). SWOT analysis: A theoretical review.

Prasad, L. M. (2020). Principles and practice of management. Sultan Chand & Sons.

Simons, G. (2023, October 27). CQC downgrades Axa Health GP provider Doctor Care

Anywhere to requires improvement. Health & Protection; Corporate Adviser.

https://healthcareandprotection.com/cqc-downgrades-axa-health-gp-provider-doctor-care-

anywhere-to-requires-improvement/#:~:text=The%20CQC%20revealed%20Doctor

%20Care

Statista. (2024). Digital Health - United Kingdom | Statista Market Forecast. (2024). Statista;

Statista. https://www.statista.com/outlook/hmo/digital-health/united-kingdom#revenue

Stewart, C. (2021). Thoughts on telehealth services in Great Britain 2021 | Statista. Statista;

Statista. https://www.statista.com/statistics/1240695/thoughts-on-telehealth-services-in-

great-britain/

Tracxn. (2021, August 17). Doctor Care Anywhere. Tracxn.com; Tracxn.

https://tracxn.com/d/companies/doctor-care-anywhere/__2Droa9hwnKp2KLpu2a4DUjs9

9Nh4Z9exmbo_AFNLhAE/competitors
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Udugani, S. (2023, October 6). 7 Basic Principles of Management for New Managers | The New

Manager. Medium; The New Manager. https://medium.com/the-new-manager/basic-principles-

of-management-addbc6282613