2nd Term 3rd Year Test Sci - STR
2nd Term 3rd Year Test Sci - STR
READING
A/ Comprehension
Read the passage below then do the activities that follow.
Children are exposed to a huge amount of unhealthy food advertising in Australia through
different media outlets. They are targeted through extensive marketing campaigns that utilise
multiple media platforms, which provide them with unhealthy food advertising and damage
healthy eating messages from parents, schools, communities and governments.
On average, children spend 32 hours a week on screens at home. Multiple studies report
that children access platforms that offer a wide range of content for all ages, not just child-specific
content. Sites popular with children include Facebook, Instagram, Snapchat and YouTube. This is
particularly concerning as a 2017 survey reported that the fastest growing influence on children’s
purchasing decisions is social media. Moreover, food advertisers frequently target children
through other channels, including children’s magazines, direct mail and food packaging.
Food advertising influences children’s food preferences, and it is likely to contribute to
poor diets, weight gain and obesity in children. This is of serious concern when over a quarter of
Australian children are overweight or obese. Food advertising to children also raises serious
ethical concerns, as children do not have the cognitive capacity to understand and resist the
influence of advertising.
Questions
1. Are the following statements true or false? Write T or F next to the letter corresponding to
the statement.
a. Marketers supply children with beneficial food ads.
b. Children rely mostly on social media to buy food.
c. Children are immune to the effects of advertising.
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B/ Text Exploration
1. Find in the text words that are opposite in meaning to the following.
Research on children's commercial recall and product preferences confirms that …….…
(1)……………..achieves its intended effects. A variety of studies using differing methodologies
find that children remember content from the ads to which they've been exposed. Product
preference has been …………(2)………… to occur with as …………(3)………….. as a single
commercial exposure and to strengthen with repeated exposures. Most importantly, studies have
shown that ……………(4)………… preferences affect children's purchase requests and that these
requests do influence parents' purchasing decisions.
Best wishes!
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