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Apple

The apple

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33 views

Apple

The apple

Uploaded by

Leah Cortez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Apple Incorporation

Apple Inc. Is an American multinational corporation and technology company


headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer
electronics, software, and services.

Apple was founded as Apple Computer Company on April 1, 1976, to produce and
market Steve Wozniak’s Apple I personal computer. The company was incorporated by
Wozniak and Steve Jobs in 1977. Its second computer, the Apple II, became a best seller
as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983
and the Macintosh in 1984, as some of the first computers to use a graphical user
interface and a mouse. By 1985, the company’s internal problems included the high cost
of its products and power struggles between executives. That year Jobs left Apple to form
NeXT, Inc., and Wozniak withdrew to other ventures. The market for personal computers
expanded and evolved throughout the 1990s, and Apple lost considerable market share
to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel-
powered PC clones.

Apple’s generic competitive strategy aligns with the company’s intensive growth
strategies, especially in maximizing the use of the organization’s competitive
advantages. In particular, the intensive growth strategy of product development is key to
fulfilling this generic competitive strategy and supporting the long-term growth and
success of the company’s technological goods and services. This alignment between
the generic competitive strategy and the intensive growth strategies provides support
for fulfilling Apple’s mission statement and vision statement.

COMPANIES MISSION AND VISION STATEMENT

Apple Mission and Vision Statement

Posted On August 27, 2024 by Daniel Pereira

The Apple mission statement is “to bring the best user experience to customers through
innovative hardware, software, and services.” And the Apple vision statement is “to
make the best products on earth and to leave the world better than we found it.”

Apple is a technology corporation that has exemplified innovation, elegance, and design
since its establishment in 1976. Its mission and vision statements have defined its
strategies for success within the global market, while motivating employees to support
and contribute to the business’s competitive advantage.

Apple PESTLE Analysis: Apple is one of the most successful companies in the world, but
it is not immune to the forces of the external environment. In this article, we will
conduct a PESTLE analysis of Apple to identify the key political, economic, social,
technological, environmental, and legal factors that could impact the company’s future.
Apple SWOT Analysis

Founded by Steve Jobs and Steve Wozniak in 1976, Apple has become one of the
world’s most recognizable and valuable brands. But no business is immune to external
or internal factors that can have a negative or positive impact on their operations and
bottom line.

Understanding these elements — both strengths and weaknesses and opportunities


and threats — via a SWOT analysis is essential for any company to develop competitive
advantages. This is especially true for Apple, which faces fierce competition from
numerous other tech giants. Therefore, an Apple SWOT analysis looks at the many
facets of Apple’s current situation to uncover any competitive advantages and
opportunities it may have over its rivals.

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