Kreesan,Rui Feng,Brendan,Jovis 24087942,24077430,24048597,24111676

LITTLE EINSTEINS
PIB(M)002 BUSINESS PROPOSAL (10%)
PIB(M)002- INTRODUCTION TO BUSINESS: MANAGEMENT & MARKETING

CRITERIA ELABORATION SCO

RE

Company name. Little Einsteins

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Organization chart.
Identify different
departments, persons in
charge, & roles and
responsibilities.

The department in charge at the top is the product manager. The use
of conceptual skills and interpersonal roles is needed to oversee
product design development and coordinate with engineers to
design the scientific tools.

The marketing and sales department requires brand and digital

marketing managers. The brand manager focuses on increasing the
brand image and reputation of our company, Little Einsteins, whilst
the digital marketing manager builds our online presence including
websites, e-commerce platforms and social media.

Additionally, our operations and supply chain department efficiently

manages the inventory and distribution of our products. Employees
involved in the logistics and production of the product coordinate the
transportation of source materials and manage production schedules
to ensure our product meets quality standards and is delivered timely
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to customers or retailers.
Another crucial department is the finance department. Financial
managers and the accounting team is responsible in managing
budgets, preparing financial statements and setting the price of the
product at hand.

Furthermore, a customer service department is required to handle

customer inquiries and complaints as well as products returned to us.
They provide after-sales support and gather feedback for future
product improvisation. The people in charge here are sales
representatives and customer relationship managers.

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 CRITERIA ELABORATION SCORE

Company Logo:
Required to design a logo and
explanation of the logo. The
company's mission statement
should contain your company's
social responsibilities(s) by
supporting one of the 17
Sustainable Development Goals
adopted by the United Nations
in 2015.
Our logo as implied in our companies name little Einstein
depicts a caricature of Einstein as he is one of the founding
fathers of science itself and our aim of this company is to
expose kids to science and get them interested in it. Hence
we will be teaching science in an interesting way which will /1
allow kids to grasp the subject much quicker in accordance
to the Sustainable Development Goal, Quality
Education.The flower behind Einstein is used as a simple
way to add more vibrant colour into the logo to make it more
eye catching for children and kid friendly.

The product our company has created is the Scientist Play

Product/service: - Kit. Our main goal is to cater to the needs and learning
capabilities of 6-year-olds and up, providing a medium for
Name of the product/service
young minds who are interested in the world of sciences or
aspire to become a scientist like Isaac Newton. Our product

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 comes with a detailed microscope that can be used to
Design of the product/service
magnify any small object. The package also includes a
(Functions and features of the
telescope with up to 60 times magnification. We also provide
product/service: Explain the complimentary sample slides, eyepieces, and a tripod stand
purpose of the product/service). that accompanies your scientific tools. Made from ABS
plastic and acrylic lenses, we prioritize the durability of the
product and the safety of our users to ensure hours of
scientific exploration.

Using a Sustainable Development Goal, Quality Education,

our product encourages STEM learning through various /2
realworld experiments that can increase observational skills,
and hypothesis testing along with the passion for the science
world. We hope to provide a satisfactory product that
increases children's love of science and ensures hours of
exploration and fun.

Our target market is kids from the age of 6-12. This is because
the main goal of this product is to inspire interest in learning
Target market:
the intricacies and magnificence of science among these kids
Who and Why do you choose as they are at the ripe age when they start exploring the world
that target market? in depth.

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The price of the product will be RM 40. This is so that we

can attract parents and get in enough profits to increase the
Pricing:
production of the products. This price will be able to attract
The amount you charged and parents as they are willing to give their children the best
include justification for the quality education that they can provide.
amount. Why is it suitable for
your target market?

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To sell our product we must have some sort of way to promote

it one of the ways we can do this is by setting up demo areas
Promotional methods:
in various stores, this allows children to try out our

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 microscope and once they do their interest will be piqued
Different promotional methods
causing them to want to look at more things through the
to communicate the benefits of
microscope which will make them in turn want to buy our
your product; must include one microscope product.
Digital Marketing platform; ie
Social Media /SEO/SEM/AI etc Other than demos in store we could also bring the
demonstrations to the children by setting up workshops and
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events to let children try out our microscope which can be a
fun way for children to learn more about science and become
interested in our product as well as being in those that are
already interested in science.

We will also set up a social media account like a tiktok

account where we will constantly post interactive and catchy
content such as using the microscope to see the structure or
the cells of other specimens which can attract the attention of
the kids and light an interest within them to tryout the product.

We will do joint venture with Toys “R” Us and also set up an

online store. This is because we only sell one thing and it's
Placement:
children's toys, it would be too much of a burden for us to
How do you make your open a physical store. That's why we have chosen to work
product/services conveniently with children's toy stores such as Toys "R "Us and sell our

available for the target market? products in their stores as well. We also will run an online
store where customers can buy directly from us, and we also
provide after-sales service at our online store to help every
customer and satisfy their needs.
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1. Warranty Services: Providing replacements or repairs for

as long as the guarantee is valid.
Product support services:
2. Customer support: Constantly available by phone, email,
After-sales service.
or chat to assist with inquiries or problems pertaining to the
product.

3. Tutorials: Giving clients hands-on guidance, tutorials, and

user manuals to assist them in using the product. /1

4. Return and Refund Policy: Describes how exchanges and

returns should be made and, if needed, offers refunds.

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5. Accessibility of Spare Parts: Ensuring the availability of
spare parts for products that may eventually need to be
replaced.

6. Feedback and surveys: Collecting opinions to improve the

quality of a good or service.

7. Technical Support: Providing on-site or remote help for

technical issues or fixes.