Group No.

: 3
Member names (and Roll Nos.):
1. Rachit Garg F003
2. Sanyam Dhandhania F013
3. Sushant Banga F023
4. Harsh Bhagchandani F033
5. Shaurya Deshwal F043
6. Siddarth Rana F053
7. Laraj Mehta F063

Organizational details

Name of the company: Event Horizons

Sector: Event Management

Product (Description and Name)

Product Name: Event Perfection

Description: Event Perfection is a comprehensive event planning and management service

tailored to corporate clients, private parties, weddings, and cultural events. Our services
include venue selection, vendor coordination, event logistics, on-site management, and post-
event analysis.

Region of Focus
Mumbai, India (with plans for expansion to other major cities in India)

Mission
Mission Statement: To create unforgettable experiences by delivering flawless, innovative,
and personalized event management solutions, ensuring our clients’ visions are brought to
life with precision and creativity.

Annual Sales
Estimated Annual Sales: ₹50 million

Post-Tax Profit
Estimated Post-Tax Profit: ₹10 million
Leadership Role Details
Student Name Designation Please state focus area and
(Position/Role) in few KRA for each role
organization.
Harsh Bhagchandani Founder & CEO (Chief Focus Area: Visionary
Executive Officer) leadership, strategic planning,
business development, and
overall company management.
Key Result Areas (KRA):
 Develop and
implement the company’s
vision and mission.
 Formulate strategic
plans and oversee the
execution of business
operations.
 Establish and
maintain relationships with
key stakeholders and
clients.
 Drive business
growth through market
expansion and innovation.
 Ensure financial
health and profitability of
the company.
Shaurya Deshwal COO (Chief Operating Focus Area: Operations
Officer) management, logistics, and
process optimization.
Key Result Areas (KRA):
 Oversee daily
operations and ensure
smooth execution of
events.
 Implement
efficient processes and
operational standards.
 Manage vendor
relationships and negotiate
contracts.
  Coordinate with
different departments to
ensure timely delivery of
services.
 Monitor and
improve operational
performance metrics.
Sanyam Dhandhania CMO (Chief Marketing Focus Area: Marketing
Officer) strategy, brand management,
and client acquisition.
Key Result Areas (KRA):
 Develop and
execute marketing
strategies to build brand
awareness.
 Lead marketing
campaigns and
promotional activities.
 Manage digital
marketing and social
media presence.
 Analyze market
trends and customer
feedback to refine
marketing approaches.
 Drive client
acquisition and retention
strategies.
Laraj Mehta CFO (Chief Financial Focus Area: Financial
Officer) planning, budgeting, and
financial reporting.
Key Result Areas (KRA):
 Oversee financial
planning and analysis.
 Develop and
manage budgets and
financial forecasts.
 Ensure accurate
financial reporting and
compliance with
 regulations.
 Manage
company’s financial risks
and investments.
 Provide strategic
financial insights to
support business
decisions.
Sushant Banga HR Director Focus Area: Human resources
management, recruitment, and
employee engagement.
Key Result Areas (KRA):
 Develop and
implement HR policies
and procedures.
 Lead recruitment
and talent acquisition
efforts.
 Manage employee
relations and ensure a
positive work
environment.
 Oversee training
and development
programs.
 Ensure
compliance with labor
laws and regulations.
Rachit Garg Creative Director Focus Area: Creative vision,
event design, and brand
aesthetics.
Key Result Areas (KRA):
 Develop creative
concepts and themes for
events.
 Oversee event
design, decor, and visual
elements.
 Collaborate with
 clients to understand their
vision and preferences.
 Manage creative
team and coordinate with
vendors.
 Ensure all creative
aspects align with the
brand’s standards.
Siddarth Rana Chief Legal Advisor Focus Area: Legal
compliance, risk management,
contract negotiations, and
legal counsel.

Key Result Areas (KRA):

 Provide legal
advice and guidance on
various business matters.
 Ensure the
company complies with
all relevant laws and
regulations.
 Draft, review, and
negotiate contracts,
agreements, and other
legal documents.
 Manage legal
risks and mitigate
potential legal issues.
 Represent the
company in legal
proceedings and liaise
with external legal firms
when necessary.

Round 1
Decision Making Technique Used: Brainstorming
Description of Decision-Making Process:
 How it Unfolded: The brainstorming session was initiated by the CEO, Harsh
Bhagchandani, and included key members of the leadership team: COO (Shaurya
Deshwal), CMO (Sanyam Dhandhania), CFO (Laraj Mehta), HR Director (Sushant
Banga), Creative Director (Rachit Garg), and Chief Legal Advisor (Siddarth Rana). The
session was structured to encourage free-flowing ideas with no criticism during the
ideation phase. Each participant was given 5 minutes to present their ideas, followed by a
5-minute discussion to explore each concept. The session lasted for 1 hour in total.
Participants:
 Harsh Bhagchandani (CEO)
 Shaurya Deshwal (COO)
 Sanyam Dhandhania (CMO)
 Laraj Mehta (CFO)
 Sushant Banga (HR Director)
 Rachit Garg (Creative Director)
 Siddarth Rana (Chief Legal Advisor)

Total Time Taken: 1 hour

Evaluation Criteria Used to Assess the Ideas/Options Generated:

 Feasibility: The practicality of implementing the ideas within the current operational
and financial capabilities.
 Market Potential: The potential to attract new customers and retain existing ones.
 Cost-Benefit Ratio: The expected return on investment compared to the costs
involved.
 Innovative Edge: The uniqueness of the idea in comparison to competitors' offerings.
 Compliance and Risk: The legal and compliance aspects, along with potential risks
involved in implementation.
Reasons for Choosing These Criteria: These criteria were selected to ensure that the
innovations proposed were not only creative and marketable but also viable and aligned with
the company’s strategic goals. The focus was on delivering value while maintaining
operational efficiency and legal compliance.
Pros and Cons of the Decision-Making Technique Used:
Pros:
 Encourages diverse ideas from various perspectives.
  Promotes creativity and out-of-the-box thinking.
 Fosters team collaboration and ownership of the ideas generated.
Cons:
 Can be time-consuming if not managed properly.
 May lead to too many ideas, making the selection process difficult.
 Risk of dominant personalities influencing the discussion.

Outcomes of every step of the decision making process as follows:

Ideas Generated Ideas Shortlisted and Final Recommendations
Why (Data/Basis of for Innovative Features
Shortlisting) in the Product
1. Virtual Reality (VR) Event Shortlisted due to high Recommendation:
Experiences market potential and Integrate VR experiences
differentiation from for virtual tours of venues,
competitors. VR event previews, and
technology is increasingly immersive attendee
popular, and early experiences.
adoption can create a
competitive edge.
2. AI-Powered Event Shortlisted due to Recommendation:
Personalization feasibility and the ability Implement AI tools to
to enhance customer analyze customer
satisfaction through preferences and create
personalized experiences. customized event
packages.
3. Subscription-Based Event Shortlisted due to a high Recommendation:
Planning Services cost-benefit ratio and Launch a subscription
potential for consistent model offering recurring
revenue streams. event planning services
for corporate clients.
4. Eco-Friendly Event Shortlisted based on Recommendation:
Solutions market trends favoring Develop and market a
sustainability and eco- ‘Green Events’ package
conscious practices. that focuses on sustainable
materials and practices.
5. Mobile App for Event Shortlisted for its Recommendation:
Management feasibility, market Develop a mobile app for
potential, and alignment clients to track event
with current digital trends. progress, make real-time
changes, and
communicate with the
event team.
6. Hybrid Event Capabilities Shortlisted due to growing Recommendation: Offer
(In-person + Online) demand for hybrid events hybrid event solutions that
 post-pandemic. allow for both in-person
and online participation,
catering to a broader
audience.

Round 2
Decision Making Technique used: Delphi Technique
Describe your Decision Making process in detail, how it unfolded, who participated,
total time taken:

Delphi Technique Summary

Decision Making Process and Timeline:
1. Initial Round (20 minutes):

 A panel of experts from within the company, including the CEO, COO, CMO,
CFO, HR Director, Creative Director, and Chief Legal Advisor, was
assembled.
 Each expert independently proposed regions for expansion and provided their
reasoning.
2. Feedback and Revision (20 minutes):

 The suggestions from the initial round were compiled, anonymized, and
shared with the panel.
 Experts reviewed the aggregated suggestions and refined their
recommendations based on collective input.
3. Consensus Building (10 minutes):

 Experts ranked their top three regions from the refined list, with rankings
being anonymized and consolidated.
 This step helped in identifying the most favorable regions for expansion.
4. Final Decision (10 minutes):

 The consolidated rankings were reviewed in a brief discussion.

 After addressing any remaining concerns, a final region was selected for
expansion.
Total Time Taken: 1 hour
This structured approach ensured that the decision was well-informed, unbiased, and based
on collective expert input.
What evaluation criteria did you use to assess the ideas/options generated? Why did you
choose these criteria?
1. Market Potential: This was a primary criterion as it directly affects the potential
revenue generation and growth opportunities in the selected region.
2. Competition Intensity: The level of competition was evaluated to understand how
easy or difficult it would be to gain market share in the new region.
3. Logistical Viability: The ease of setting up operations, including vendor availability,
transportation, and infrastructure, was crucial for ensuring smooth operations.
4. Cultural Alignment: The region's cultural fit with the company's event types
(corporate, weddings, etc.) was considered to ensure that the services offered would
resonate with the local audience.
5. Economic and Regulatory Environment: The economic health of the region and its
regulatory framework were assessed to avoid potential legal and financial hurdles.
These criteria were chosen to ensure that the expansion would be both feasible and profitable,
aligning with the company's strategic objectives while minimizing risk.
Pros and Cons of the DM technique used:
Pros:
 Encourages diverse input from experts, leading to a well-rounded decision.
 Anonymity reduces bias and prevents any single individual from dominating
the discussion.
 Structured and iterative, which allows for refinement and deeper consideration
of options.
Cons:
 Time-consuming, as it involves multiple rounds of feedback.
 Relies heavily on the expertise and commitment of the participants.
The iterative process may lead to decision fatigue if not managed properly

Outcomes of every step of the decision making process as follows:

Options of regions generated Regions shortlisted and Final recommendations

why (data/basis of for region to launch
shortlisting) product

Delhi NCR Shortlisted: Significant Final Recommendation:

 market potential due to a Not selected due to
large and diverse intense competition and
population, with high high operational costs.
demand for corporate and
private events.
Basis: Strong economy,
established corporate
presence, and affluent
clientele.

Bengaluru Shortlisted: Rapid Final Recommendation:

growth in the tech and Not selected due to
corporate sectors, coupled intense competition and
with a young and dynamic high operational costs.
population.
Basis: High disposable
income, thriving event
culture, and manageable
competition

Hyderabad Shortlisted: Emerging as Final Recommendation:

a key corporate hub with a Considered a strong
growing demand for event option but ultimately not
management services. selected due to slightly
Basis: Favorable business lower market potential
environment and strong compared to Bengaluru.
infrastructure

Pune Not Shortlisted: While Final Recommendation:

growing, the market is Eliminated due to lower
smaller and more overall potential.
competitive.
Basis: Lower market size
and higher competition
make it less attractive for
initial expansion.

Chennai Not Shortlisted: Cultural Final Recommendation:

and economic factors did Eliminated due to lower
not align as well with the alignment with business
company's service objectives.
offerings.
Basis: Lower market
readiness for the
company's specialized
services.