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Competitive Analysis Presentation

Analysis presentation

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Janice Moolman
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191 views

Competitive Analysis Presentation

Analysis presentation

Uploaded by

Janice Moolman
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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COMPETITIVE

ANALYSIS
PRESENTATION
by [Your Name]
WHAT’S IN THIS PRESENTATION

• What is competitive analysis


• Importance of competitor analysis
• Objectives of competitor analysis
• Key Components
• Pitfalls to avoid
WHAT IS COMPETITIVE
ANALYSIS
Competitive analysis refers to a systematic
examination of competitors' strengths and
weaknesses to gain strategic insights.
IMPORTANCE OF
COMPETITOR ANALYSIS
Competitor analysis helps you understand
your competitors’ strengths and weaknesses
compared to your own, which will then help
you find a gap in the market.
OBJECTIVES OF
COMPETITOR ANALYSIS
Key objectives of competitive analysis include:

● Understanding market trends


● Identifying opportunities
● Mitigating threats.
KEY COMPONENTS OF COMPETITIVE ANALYSIS

COMPONENT DESCRIPTION

Market Share Analysis Evaluate your company's market share compared to


competitors

Product/Service Comparison Compare features, quality, and innovation of offerings

Pricing Analysis Analyze pricing strategies and value proposition

SWOT Analysis Assess strengths, weaknesses, opportunities, and threats


1. MARKET SHARE ANALYSIS
A market share analysis is also important
since it helps in assessing your company's
share compared to competitors.
MARKET SHARE
ANALYSIS METHODS
● Surveys
● Sales data
● Industry Reports
2. PRODUCT/SERVICE OFFERINGS
● Compare product/service offerings based on
features, quality, and innovation.
● Analyze customer satisfaction and feedback
to identify areas for improvement.

Example: Tesla differentiates its electric vehicles


through innovative technology and performance.
3. PRICING ANALYSIS
● Analyze competitors' pricing
strategies and price points.
● Assess value proposition and
perceived value by customers.

Example: Walmart uses competitive pricing


to attract budget-conscious shoppers.
4. SWOT ANALYSIS
● SWOT analysis helps identify internal
strengths and weaknesses, as well as
external opportunities and threats.
● Provides a comprehensive overview of the
competitive landscape and market dynamics.

Example: Google's SWOT analysis informs


strategic decisions and innovation initiatives.
TOOLS FOR COMPETITIVE ANALYSIS
Popular tools for digital marketing analysis
include:
● SEMrush
● Moz
● SpyFu
SWOT analysis templates and market
research reports provide valuable insights.
COMPETITIVE
INTELLIGENCE VS. ANALYSIS
Competitive intelligence focuses on
gathering data, while competitive analysis
involves analyzing and interpreting data.

Both are essential for developing effective


strategies and staying ahead in the market.
BEST PRACTICES FOR
COMPETITIVE ANALYSIS
● Regularly update data and analysis to stay
current with market trends.
● Monitor competitor strategies and industry
changes to adapt quickly.
● Foster a culture of innovation and agility to
maintain competitive advantage.

Example: Netflix adjusts content strategy based


on competitive analysis and viewer preferences.
PITFALLS TO AVOID
● Avoid over-reliance on single data sources
for competitive analysis.
● Ensure to monitor emerging competitors to
stay ahead in the market.
● Consider qualitative factors like brand
perception and customer experience.

Example: Blockbuster's failure to adapt to market


changes led to its decline in the face of emerging
competitors like Netflix.
CONCLUSION
Competitive analysis is essential for
understanding market dynamics and gaining a
competitive edge. By leveraging insights from
competitive analysis, businesses can refine their
strategies for long-term success.
ANY QUESTIONS?
REACH OUT
[Your Name]

[Your Company Name]

[Your Email]

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