BUSINESS PLAN TEMPLATE 2020

Table of Contents
Page

Title Page
i
Approval Sheet
ii
Acknowledgement
iii
Company Profile
iv
Table of Contents
vii
List of Tables
X
List of Figure
Xl

Section I. Executive Summary

- Write this section last!
Make it 2 pages or less.
Explain the fundamentals of the proposed business: what will
your product be, who will be your customers, who are the owners, what
do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete and concise.
If applying for a loan, state clearly how much you want, precisely
how you are going to use it, and how the money will make your
business more profitable, thereby ensuring repayment.

Section II: Company Description

History behind the Business Description
-Describe the origin of how you arrived with the concept of your
business idea. Discuss your business ideation process and other
processes that you utilized in order to come up with your idea. 1 page.
Basic Business Concepts
- Describe you’re an overview of what really is your business
about and include your business model.
Profile of the Business
 Nature of the Business
- describe your business whether you are selling food products,
machines and gadgets, etc. Explain why are opting for such kind
nature of business? What makes its competitive and trendy in your
chosen local industry and market?
Business Name
-Explain your business name concept. Explain what makes it
attractive, easy to remember and represent the ideology of the
company.
Business Location
-Put the complete address and describe your chosen location.
What makes it strategic? Provide a sketch and a map depicting your
strategic location.
Type of Business
-Identify whether you opt for manufacturing, merchandizing, or
service type. Discuss why this type is at your advantage?
-Form of Business
-Identify whether you are a sole proprietorship, partnership and
corporation. Discuss what makes the form appropriate for your
business. Discuss the advantage.
Business Owners
Name of the Roles of the Address/ Contribution
Owners Owners Contact
Numbers

Legal Documents
-Enumerate and discuss the different legal documents and
permits that the business requires in order to operate legally.
Discuss what is the use of those documents to your business.
Attached samples of images of the said documents.
Section III: Company’s Direction
Vision of the Company
-State Your Vision Statement. Make sure that the vision gives the clear
direction of the company. It should reflect the biggest ambition of your
firm. Explain your vision in 1 paragraph.
Mission of the Company
-State the Mission Statement of your company. This should describe
the purpose of why do you exist? What is your purpose?. Explain in
paragraph.
Objectives of the Company
 - State your objectives as specific as possible. The following
should be your objectives:
1. Marketing Objectives
2. Production Objectives-
2. Management Objectives-
4. Financial Objectives-
5. Socio-Corporate Objectives
Make sure that it is SMART (Specific, Measurable, Attainable, Realistic
and Time Bounded)
Core Values of the Company
-Discuss the core values of the company. Make sure that your relate
each values to the competencies of your company.
Section IV: Industry Environment Overview
Economic Environment
-discuss the economic conditions of the place and how it will possibly
bring opportunities to your planned business. Present economic
graphs, statistics or details that will support your claim on the
economic status of the place where you are planning to put your
business. You can also discuss the economic developments of the area
by accessing reports from DTI or NEDA or at the municipality of your
business locale.
Technology Environment
- Discuss what methods, techniques and approaches adopted for
production of goods and services and the distribution of your products.
Identify technologies or technological developments that was released
that could bring opportunities to the full operation of your business and
optimize its full potential.
Socio-cultural Environment
- Discuss the customs, traditions, values, beliefs, poverty, literacy, life
expectancy rate etc. of the community where you are planning to put
up your business. The social structure and the values that a society
cherishes have a considerable influence on the functioning of business
firms. For example, during festive seasons there is an increase in the
demand for new clothes, sweets, fruits, flower, etc. Explain how you
can make access of the opportunities by the said socio-cultural
practices of the community.
Political/Legal Environment
- Discuss political system, the government policies and attitude
towards the business community you are studying. Identify some laws,
regulations, which influence the business organizations and its
operations. Discuss how can you get opportunities or how will you cope
from these laws and regulations.
Natural Environment
-. Discuss the natural resources, weather and climatic condition,
location aspect, topographical factors, etc. that occurs in your
community. Explain how these environments factors can greatly
influence your planned business. What opportunities or threats these
environments can it bring to your business?
Competition Status
-Discuss the competition status of the businesses existing in your
chosen area. Identify the type of competition prevailing in the industry
of your planned business. Ex. Pure competition, oligopoly, etc. Discuss
how can you successfully join and survive the competitive
environment.
Section V: Product/Service Plan
Product Research and Development
-Conduct a detailed experimentation of your proposed products. Make
sure that you document (with pictures) the entire process of your
experimentation, until you can come up with your prototype product.
Discuss in details the process and methodology of your
experimentation.
Product Acceptability Test
-Conduct a free taste survey or a free product demo to your prospect
customers. Document the survey and make a detailed report on the
survey results of your product acceptability test. Include your
questionnaires and the tally of comments and results of your survey.
Incorporate the suggestions of your respondents in making your final
product.
Final Product Description
-Describe your final product. Present a detail picture and design of your
product. Label its parts and describe its function. Describe the product
based on the following:
Product Description
Size
Shape
Taste
Texture
Color
Smell
Design
Functions/Features
Chemical contents:
Innovativeness

Product Lines
-Identify other product varieties that you will also include in your
business. .Present Pictures for each product lines with a detail
description for each of the products.
Section VI: Marketing Research
 Introductory Paragraph- Introduce the purpose of your
research regarding the marketability of your business concept. Focus
your study on asking your prospect customers on their suggestions
regarding the following marketing mix variables:
1. Product and Packaging Strategies
2. Pricing Strategies
3. Promotion Strategies
4. Place and Distribution Strategies
5. People Strategy
6. Process Strategy
7. Positioning Strategy
Market Research Objectives
- Discuss the concept of your research. What are your research
objectives?
Research Design
-Discuss the type of research type used including the theoretical
and conceptual framework of your research study.
Research Locale
-Discuss the place or coverage area of your research. Explain
what makes the place appropriate for the said type of study.
Research Respondent
-Discuss who your target participants of your study are. Discuss
their profile and what makes them the appropriate respondents for the
study. Explain also how they will be identified, including how many are
they.
Research Instrument
-Discuss the different parts of your research instrument.
Attached a sample of your research instrument. Place the said sample
later at your appendices.
Data Processing and Analysis
- Discuss the manner of how your data will be collected and be
interpreted. Include the methods of how are you going to
analyze the collected data.
Research Result and Discussion
- Present in Graphs and discuss each the Research Results of
your study using the following sequence:

1. Demographic Profile of the Respondents

2. Product and Packaging Strategies
3. Pricing Strategies
4. Promotion Strategies
 5. Place and Distribution Strategies
6. People Strategy
7. Process Strategy
8. Positioning Strategy
Summary of Results and Discussions
- Summarize the results of the study. Highlight those results
which has significant implications towards the business
marketing operations.
Recommendations
-Present your recommendations for the business marketing
strategy based on the following sequence:
1. Demographic Profile of the Target Market
2. Product and Packaging Strategies
3. Pricing Strategies
4. Promotion Strategies
5. Place and Distribution Strategies
6. People Strategy
7. Process Strategy
8. Positioning Strategy
Competitors Analysis-discuss the status of your competitor
and make necessary strategies to compete with them. It will include
the ff:
Strength of the Competitors
Weakness of the Competitors
Opportunities in the Competing Industry
Threats in the Competing Industry
Discuss the above parts in paragraph form.
Estimated Market Share- discuss how much market/ customer
you are planning to capture in the industry.
- Determine first the existing product demand
- Determine the existing of the product supply
- Determine the demand and supply gap
- Then present your captured market in a pie chart.
Note: You can get samples of the above competition from samples of
feasibility studies.
Section VII: Marketing Plan
(Note: See a finished marketing plan from the BS marketing
program for your guide)
 Marketing Objectives- discuss on detail your marketing
objectives. At least 3 objectives. Make it SMART (Specific, Measurable,
Attainable, Realistic and Time-bounded). Discuss how such objectives
can be feasible in your planned operation.
Market Description- discuss the general overview of the kind
of customers you would like to capture in the industry. What is their
demographic, geographic, psychographic and behavioral
characteristics?
Market Segmentation-discuss specifically the target market
using the geographic, psychographic, demographic and behavioral
segmentation.
Product Segmentation Specific Captured needs
Process Segment and wants
Ex. MILK Demographic Newly born babies To cater to the
Segmentation aging from 1 to 3 right vitamins
-AGE years old. and nutrients
appropriate for
the
development of
the baby.

Product Strategy- discuss the different product strategies that

you will implement in order to further develop and promote your
product. Highlight the innovativeness and unique features of your
product. You can also include the Packaging Designs.
Product Strategies Innovative Features Product Packaging
Designs

Main Product Product Lines

Please include the packaging costs estimates.

Price Strategy- Discuss the pricing strategy that you will use to
promote the products. Consider the cost based pricing, competitors’
price and the consumer purchasing capability (consumer price).

Product Regular Prices Promo Prices

Provide a sample computation of how you derived your prices. Please

consider your target mark-up price. (at least 20% from the costs).
Explain the impact of the above pricing strategies to help promote your
product.
Promotion Strategy- Discuss the different promotional
strategies that you will use in order to promote your products. Provide
each pictures or concept illustrations on the different promotional tools
that you will use. Explain each picture.
Provide a table that illustrates the possible costing for each of the
promotional tools.
Promotional Tool No. of Units Unit Price Estimated Annual
Costs
Leaflets P5,000.00

Place Strategy- Discuss the set-up of your propose store.

Present a lay out of your place/kiosk. Explain why the place is
attractive to the buyers. What are the features of your place that will
attract the customers to visit or stay in your place?
Present a sketch of the area of the street where the business is
located. Discuss why the place is accessible to customers and
suppliers.
Discuss the distribution strategy of the company. Present a
DISTRIBUTION FLOW CHART of your delivery system. Present also the
different transportation mode that you will use to distribute your
product.
Present in a table illustrating the Transportation Cost that you will
possibly incurred for the entire year of operation.
People Strategy- Discuss set up of your sales agent set up.
What are their required tasks and skills to perform in effective selling?
What strategies will you use to improve the selling competencies of
your sales agent personnel?
Costs of the Marketing Activities- Summarize the costs of all
your marketing activities including the potential impact to your sales.
Marketing Activities Estimated Annual Estimated Increase to
Costs Sales in (%)
Leaflets 10,000.00 2%

Section VIII: Production and Operational Plan

Production Plan Objectives- Identify and discuss the
objectives of your production plan. What are your targets? Make it
S.M.A.R.T.
Product Preparation Process- Discuss the process of how you
prepared your product (start to finish). Narrate the steps and the
process in making your product. Include the pictures of each step.
Describe each picture.
Production Process and Flowchart-Make or Draw a
Production Process flowchart in making your product. Make sure that
the process flowchart is easily understandable. Please put in the
flowchart the TIME it takes to move to the next step. Discuss how your
flowchart promotes efficiency in your production efforts.
Raw Materials- Identify the various raw materials and
ingredients used in making your product. Follow the table below:
Raw Materials Description Estimated Cost per Pictures
Processing

Tools/Equipment-Identify the various tools and equipment’s

used in making your product. Follow the table below:
Tools and Description Estimated Cost Pictures
Equipment

Production Furniture’s and Fixtures- Identify the various

furnitures and fixtures used in your Office and Production Area.
Furnitures and Description Estimated Cost Pictures
Fixtures

Utilities - Identify the various utilities used in your production

process. (E.g. water, electricity, telephone, internet, etc.)
Utilities Description of Use Estimated Annual
Cost

Production Schedules- Make a production schedule of your

regular (daily and weekly operation schedule.)
Operation Activities Time Persons Incharge

Building Costs- Describe and draw of the perspective of your

store(including the display area and the production area). Provide the
costing of constructing the building of your store and production area.
 Purchase and Delivery Schedule - Please include the
purchase schedule of your raw materials and the costs involved.
Purchase Schedules Description of Activity Estimated Costs

Delivery of Products Mode of Estimated Delivery

Schedule Transportation Costs

Product Storage Costs- Discuss the storage process of your

raw materials and finished products. Put in the table your estimated
storage costs per month.
Storage Area Estimated Costs

Standard Operating Policies- Enumerate the policies that you

practice and implement in your production and operations activity.
Discuss why the said policies are necessary in your business.
Waste Disposal Policies and Practices- Discuss your waste
disposal policies and practices. Make a flowchart of your waste
disposal process. If possible, make sure that there are less wastes
produce by your company. It is encouraged that you produce by-
products to maximize the production benefits of your company.

Section IX: Organization Plan

Management Objectives- Enumerate your company’s
management objectives. Discuss each and make it S.M.A.R.T
Management and Personnel Team- Enumerate the Top
executives and Supervisors of your company. Describe their function,
roles and responsibilities.

Management No. Qualifications Roles and

Positions Responsibilities

Personnel and Staff No. Qualification Roles and

Positions Responsibilities

Organizational Chart- Create your organization Chart. Make it

simplified. Clarify the relationship of your employees from the
supervisors. Explain your organizational chart.
 Compensation Schedule- Provide the details of your labor
expenses. Compute for the monthly salary or wage of your personnel
and administrative personnel. Aside from the basic (DOLE based
standard salary rate) kindly include in the computation the additional
incentives and benefits that you are going to spend for your laborers.
(E.g. SSS, Phil. Health, PAG-IBIG and etc.)

Other forms of Rewards and Compensations Scheme-

discuss and compute for the estimated costs for the other incentives
and compensatory rewards that you give to the employees.
Office Supplies-Please indicate the various office supplies used
in your operations.
Office Supplies No. of units Unit Price Estimated
Costs

Store Equipment- Please indicate the various office equipment

used in your store or display area.
Store Equipment No. of units Unit Price Estimated
Costs

Management Policies- Identify the different management

policies, rules and regulations that you wish to implement in your
management operations. Include also disciplinary policies.
Staff Development Program- Identify various developmental
activities that you would like to implement in improving the
performance of your employees.
Staff Dev. Objectives Persons Schedule of
Activities Involved Implementation

Organizational Socio Corporate Activities- Identify other

socio-corporate activities or recreational activities that you wish to
implement in order to empower and motivate further your employees.
Socio-Corporate Objectives Persons Schedule of
Activities Involved Implementation
Section X: Financial Plan
Financial Objectives- Enumerate and discuss your company’s
financial objectives and targets. Discuss each and make it S.M.A.R.T

Financial Assumptions- Enumerate the necessary financial

assumptions. (See a feasibility study of the BS Accountancy for
your guide).
Total Projected Cost-
Projected Income Statement for 5 Years-
Statement of Financial Position for 5 Years-
Statement of Cash Flow
Statement in Partners Equity
Financial Ratios and Analysis
Section XI: Contingency Plan
Potential Threats/Problems- Identify your potential threats
and problems brought by the industry and the business environment.
Contingency Action Plans- Identify your contingency plans for
those potential threats and problems that may occur in your company.
Potential Problems Contingency Action Resources Involved to
and Threats Plans carry out the plan

Section XII: Growth Plan-

Please provide a ten (10)-year development or growth plan for
your business. What will happen to your business, ten years after its
implementation? Provide a graph, chart or a diagram illustrating
the milestones of your company’s growth and development.

Section XIII: Appendices

Designs of your
Kiosks……………………………………………………………
Research
Questionnaires………………………………………………………….
Business Legal
Forms………………………………………………………………
Other Supporting
Documents…………………………………………………..
 Approval Letters
Articles of
Partnership…………………………………………………...
Autobiography of the
Proponents…………………………………………….

List of Tables

Table
Page

Business
Partners………………………………………………………………………………..
10
Research
Results…………………………………………………………………………………
30
Proposed Price
List……………………………………………………………………………… 48
Promotional
Strategy……………………………………………………………………………
50
Costs of the Marketing
Activities…………………………………………………………... 54
Raw Materials
Requirements……………………………………………………………….. 61
Tools and
Equipment………………………………………………………………………….
63
Utilities……………………………………………………………………………………
……….. 67
Production Furnitures and
Fixtures……………………………………………………… 68
Production
Schedules…………………………………………………………………………
69
Building
Costs…………………………………………………………………………………..
69
Labor
Costs………………………………………………………………………………………
71
Operation
Schedule…………………………………………………………………………..
74
Delivery/Transportation
Costs……………………………………………………………. 75
Management
Team……………………………………………………………………………
79
Company
Personnel…………………………………………………………………………..
82
Compensation
Schedule………………………………………………………………………. 85
Office
Supplies…………………………………………………………………………………
….. 88
Store
Equipment………………………………………………………………………………
….. 89
Financial
Statement……………………………………………………………………………..
99
Financial
Ratios……………………………………………………………………………………
107
Contingency
Plan………………………………………………………………………………….
109

List of Figures

Figures Page

Product
Description…………………………………………………………………………….
24
Final Proposed
Product………………………………………………………………………. 26
Packaging and Product
Design……………………………………………………………. 46
Proposed Printing
Materials……………………………………………………………….. 49
Direct
Channel…………………………………………………………………………………..
51
Indirect
Channel……………………………………………………………………………….
52
Perspective Drawing of
Kiosk…………………………………………………………….. 52
Product Preparation
Process……………………………………………………………… 57
Production Process and
Flowchart…………………………………………………….. 60
Business Operation
Process………………………………………………………………. 73
Organizational
Chart…………………………………………………………………………
84
Forms of Rewards and
Compensation……………………………………………….. 87
Business Legal
Forms………………………………………………………………………. 113