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DM22

Mcom notes for 2nd semester

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vasu pradeep
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19 views

DM22

Mcom notes for 2nd semester

Uploaded by

vasu pradeep
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
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PS — 335 il Semester M.Com. Examination, Nov./Dec. 2022 (CBCS Scheme) (2021-22) COMMERCE 2.4 : Digital Marketing Time : 3 Hours Max. Marks : 70 Instruction : Answer all the questions as per instructions. SECTION -A 1. Answer any seven questions out of ten. Each question carries two marks. (7x2=14) a) Define digital marketing. b) What is ‘customer lifetime value’ ? c) Who are Millennials and Gen Z ? d) What is a landing page ? ‘e) What is PPC in digital marketing ? f) Name any four social media platforms. g) What is web analytics ? h) What is card abandonment rate ? i) What is targeting ? j) What is digital property ? SECTION -B Answer any four questions out of six. Each question carries five marks. (4x5=20) 2. Discuss the importance of content management in SEO. 3. How is email marketing beneficial ? 4. How has digital marketing opened opportunities to micro enterprises ? PTO. PS 335 tu 5. Write a brief note on Knowledge Management and Data Warehousing. 6. Bring out the benefits and drawback of social media. 7. Explain the concept of affiliated marketing. SECTION -C Answer any two questions out of four. Each question carries twelve marks.(2x12=24) 8. Elucidate the major e-commerce performance metrics that enables businesses to track their progress. 9. Elaborate the uses of Google analytics. 10. What is cyber crime ? Discuss the importance of cyber security. 11. Explain the concept of Instagram. Discuss its applications in digital marketing. SECTION -D Answer the following questions. (1x12=12) 12. Give a detailed digital marketing plan for a firm which sells its products only in the online platform.

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