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Strategy Frameworks 101 - Jobs To Be Done (JTBD)

Frameworks

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Vidhi M Jain 20BCHR0189
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47 views14 pages

Strategy Frameworks 101 - Jobs To Be Done (JTBD)

Frameworks

Uploaded by

Vidhi M Jain 20BCHR0189
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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JOBS TO BE DONE (JTBD)

STRATEGY
FRAMEWORKS 101

CAREER EDGE
WHAT IS
JOBS-TO-BE-DONE?

A powerful lens through which


companies can observe markets,
customer needs, competitors, and
market segmentation differently,
and in doing so, make their
success at innovation far more
predictable and profitable.
WHAT IS
JOBS-TO-BE-DONE
THEORY?
Jobs-to-be-Done Theory is a
theory of innovation that is based
on the economic principle that
people buy products and services
to get “jobs” done, i.e., to help
them accomplish tasks, achieve
goals and objectives, resolve and
avoid problems, and make
progress in their lives.
THE CORE TENETS OF
JTBD THEORY
JTBD Theory is comprised of a set
of tenets, each of which reveals a
unique aspect of the theory.
Collectively, the tenets offer a
foundation upon which an
organization can reinvent its
approach to marketing and
innovation.
The nine tenets of JTBD Theory:
building blocks for predictable
growth.
THE CORE TENETS OF
JTBD THEORY
1. People buy products and services
to get a “job” done.
2. Jobs are functional — with
emotional and social components.
3. A Job-to-be-Done is stable over
time.
4. A job to be done is solution-
agnostic.
5. Success comes from making the
job the unit of analysis rather
than the product or the customer.
THE CORE TENETS OF
JTBD THEORY
6. A deep understanding of the
customer’s job makes marketing
more effective — and innovation far
more predictable.
7. People want products and services
that will help them get a job done
better and/or more cheaply.
8. People seek out products and
services that enable them to get the
entire job done on a single platform.
9. Innovation becomes predictable
when “needs” are defined as the
metrics customers use to measure
success when getting the job done.
WHY IS
JOBS-TO-BE-DONE
IMPORTANT?
Putting Jobs-to-be-Done Theory
into practice enables companies
to adopt a common language of
innovation and transform their
innovation processes from an art
to a science. Most notable,
applying JTBD allows companies
to:
BREAK DOWN
FUNCTIONAL SILOS
AND ALIGN TEAMS
With Jobs-to-be-Done, all
functions in the business can align
around a common understanding
of the customer’s needs and how
to create value for that customer.
CREATE WINNING
PRODUCTS
Jobs-to-be-Done offers a new
framework and lens through
which a company can take its
understanding of customer needs
to the next level — and bring
predictability to innovation.
COMMUNICATE
OFFERINGS
EFFECTIVELY
Jobs-to-be-Done helps marketers
align the entire organization
around a clear and consistent
messaging strategy that strongly
resonates with customers.
JTBD PROVIDES VALUABLE
INSIGHTS TO HELP INFORM
NEARLY EVERY BUSINESS
DISCIPLINE
Executives
JTBD helps executives confidently grow
the business by answering questions like:
How do we align the efforts of our
product teams around value creation?
How do we instill an innovation
mindset that is truly customer-
centric?
How can we be certain we are
pursuing big ideas that will win in the
marketplace?
How do we protect ourselves from
being disrupted?
JTBD PROVIDES VALUABLE
INSIGHTS TO HELP INFORM
NEARLY EVERY BUSINESS
DISCIPLINE
Product Managers
JTBD helps product teams launch highly
successful products by answering
questions like:
How do we gain a deep understanding
of customer needs?
How do we determine which needs are
unmet and to what degree?
How do I segment markets in a way
that delivers a competitive
advantage?
How do I create products that get the
job done significantly better?
JTBD PROVIDES VALUABLE
INSIGHTS TO HELP INFORM
NEARLY EVERY BUSINESS
DISCIPLINE
Marketers
JTBD helps marketing teams position and
communicate the value of company
offerings by answering questions like:
What unique and valued competitive
position should we claim?
What value proposition will strongly
resonate with customers?
How should we customize our
marketing communications?
How should we adjust our content?
HOPE YOU
LEARNED
SOMETHING NEW!

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