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E A R LY B I R D ( S a v e $ 2 0 0 ) Before 20 January 2012

Hear from our expert panel of speakers:

Australian Taxation Office

* Overcoming the tyranny of distance * Integrating internal social media initiatives * Creating your own virtual communications team * Utilising internal communications to develop employer branding

World Vision Woods Bagot Ambulance Victoria VicRoads Deakin University Origin Energy Department of Immigration and Citizenship

A B C

Post-forum workshops
The seven secrets of real engagement

Department of Education and Training NSW

: Thursday, 23rd February 2012

Nufarm Mercer La Trobe University Echo Entertainment Group BNP Paribas eVolve Information Services Centre for Leadership Communication Better Communication Results

Facilitated by: Geoff Kelly, Director, Kelly Strategic Influence

Engaging staff through economic downturn and change

Facilitated by: Rachael Edginton,Managing Director, PLUM Communication

The social business and you

Facilitated by: Lee Hopkins, Communications Specialist, Better Communication

Results

Supported by: Contributing Partner Produced by:

www.arkgroupaustralia.com.au

Day One: Tuesday, 21 February 2012

8:30 9:00 Registration and refreshments Chairpersons opening remarks Kate Raulings, Intranet and Communication Specialist, eVolve Information Services Creating a clutter free internal communication strategy Avoiding over-communication to improve productivity Assessing the effectiveness your current communication methods Deciding when to replace obsolete tools and channels with new technology

Day Two : Wednesday, 22 February 2012

8:30 9:00 Registration and refreshments Chairpersons opening remarks Kate Raulings, Intranet and Communication Specialist, eVolve Information Services Developing a social media governance strategy Creating a formal social media governance framework Educating employees in appropriate social media use Balancing social media ownership

9:15

9:15

Mia Shaw, Principal Corporate Communication, Mercer

10:00 Overcoming the tyranny of distance: communication across a geographically dispersed organisation Understanding the needs of offsite and decentralised employees Responding to diverse cultural and language requirements Delivering cost effective communication over geographic barriers 10:00

Peter Richards, Customer Intelligence Manager, Echo Entertainment Group

Panel discussion: Establishing and maintaining an internal communication protocol Developing a formal internal communication protocol Educating employees in respectful communication Responding to inappropriate forms of internal communication

Mary Parker, Project Manager - VicRoads Centenary, VicRoads

10:45 11:15 Morning refreshments and networking Re-vitalising internal communication within a government department Developing a communication strategy for a diverse organisation Bridging the gap between senior executives and staff How to achieve results in a complex environment 11:15 10:45

Warrick Glynn, Internal Communications Manager, La Trobe University; Frank Cachia, Director of Employee Communications, Australian Taxation Office; Lee Hopkins, Communications Specialist, Better Communication Results Facilitated by: Kate Raulings, Intranet and Communication Specialist, eVolve Information Services
Morning refreshments and networking Governing communication security and information access Creating and maintaining a communication governance strategy Avoiding leaks, security breaches and unauthorised access Educating employees about communication security

Mardi Stewart, Director, Internal and Strategic Communications, Department of Immigration and Citizenship
12:00 Creating your own virtual communications team Utilising internal resources for effective two way communication Why you should "manage", not just "manage communication" Developing organisation-wide communication plans and audits

Emily Greenstock, Head of Marketing and Communications, BNP Paribas

12:00 Keeping abreast of technological changes and developments Liaising with your IT department for mutually improved understanding Assessing the usefulness of a new technology for your organisation Considering mobile content options apps or optimisation?

Ross Monaghan, Lecturer - School of Communication & Creative Arts, Deakin University
12:45 1:45 Networking lunch Assessing and improving the effectiveness of your intranet Analysing your intranet users needs and preferences Encouraging and governing user contributed content Considering offsite and mobile intranet access milestones

Tracey Sen, Director of Corporate Communication, Department of Education and Training NSW
12:45 1:45 Networking lunch Utilising internal communications to develop employer branding Engaging staff with the culture and purpose of your organisation Promoting understanding of organisational goals and market position Developing your employer brand reputation internally

Sue Stewart, Strategic Development and Change, Woods Bagot

2:30 Interactive discussion: Engaging non-communicators

Acknowledging language, cultural, educational and technological barriers to communication engagement

Tools and strategies for overcoming these barriers Engaging disengaged employees with targeted communication 2:30

Sophie Finn, Head of Corporate Brand and Internal Communication, Origin Energy
Promoting knowledge sharing and collaboration across your organisation Understanding knowledge management Encouraging organisational knowledge sharing Using traditional tools and social media for knowledge sharing

Facilitated by: Danielle Moore, Communications Manager, Nufarm 3:15 3:45 Afternoon refreshments and networking Managing organisational change through effective change and communication integration! Defining the roles of change and communications managers Encouraging two-way communication to promote engagement

Frank Cachia, Director of Employee Communications, Australian Taxation Office

3:15 3:45 Afternoon refreshments and networking Interactive discussion: Improving productivity and building a positive organisational culture Increasing employee engagement with organisational goals Driving collaboration for better project outcomes Celebrating achievements and boosting morale

Maintaining timely communication throughout the change process Tracey Darley, Strategic Change Consultant, World Vision International; Jill Roche, Internal Communications Manager, World Vision Australia 4:30 Uniting your organisation the role of leaders Understanding the importance of strong leadership for employee engagement Engaging organisational leaders with their internal communication potential Promoting leadership led communication initiatives

Facilitated by: Mary Parker, Project Manager - VicRoads Centenary, VicRoads 4:30 Managing communication in periods of crisis and volatility Keeping your organisation informed in a volatile economic climate Developing a crisis communication plan for future eventspotential Utilising non traditional communication channels in a crisis response

Lorri Lennon, Director, Centre for Leadership Communication A three-times winner of the IABC Gold Quill Excellence Awards.
5:15 Chairpersons closing remarks and end of day one 5.15

James Howe, Public Affairs Manager, Ambulance Victoria

Chairpersons closing remarks and end of the forum

Connected ForumWednesday, 26 October 2011

Post-forum workshops: Thursday, 23rd February

The seven secrets of real engagement
Registration: 8:30 am Workshop time: 9.00 am - 12.00pm Facilitated by: Geoff Kelly, Director, Kelly Strategic Influence

A
About the workshop:

Leaders and communicators must get attention, engagement and conviction in todays' information and communication blizzard. Most fail - with heavy consequences for their organisations and for their careers. Geoff Kelly will introduce you to approaches and tools that will change this game in your favour and give you the unfair advantage in the contest of ideas within your organisation. He will cover the following issues in this interactive workshop and much more: - Seven surprising reasons why people dont listen to you - Three powerful models of influence - The nine dots of high-impact communication and how to connect them - How context and sequence can revolutionise your impact with even difficult to reach stakeholders - Which words commonly used in business and Government instantly stop people reading or listening - How the latest brain science turns much of current practice on its head, but reaffirms what great communicators have always known

About your workshop leader:

For more than 30 years Geoff Kelly has shown leaders how to get others to actually act on their ideas. This is all about deep-dive messaging, going beyond identity and tagline to engage others by shaping ideas important to them. His clients include peak business associations, the Victorian Government, several top 40 corporations and leading professional service firms. Geoff publishes the popular monthly email newsletter Leading Minds, is a Fellow of the Public Relations Institute of Australia and a Council Member of the Small Business Council of Victoria.

B
About the workshop: About your workshop leader:

Engaging staff through economic downturn and change

Registration: 8:30 am Workshop time: 9.00 am - 12.00pm Facilitated by: Rachael Edginton, Managing Director, PLUM Communication

Rachael Edginton, MD of PLUM Communication will share her knowledge and experiences in staff engagement and communication through challenging circumstances. Rachael has 15+ years experience managing communications in major change projects and will focus her workshop on: - Managing engagement through economic downturn - Facilitating engagement through mergers and acquisitions - Downsizing with dignity - a case study

Rachael Edginton is an MEAA award winning journalist, a Telstra Business Award Finalist, a NAIWIC John Holland outstanding business woman award winner and founder and Managing Director of PLUM Communication, one of BRW Magazine's fastest growing companies in 2010. Rachael has managed the communication and stakeholder relations for several high profile projects, from social behavioural change campaigns and billion dollar infrastructure projects to organisational business change and M&As. In 2006 Rachael founded PLUM Communication, a national consultancy that specialises in placing, and coaching, communication and change specialists into major projects.

C
About the workshop: About your workshop leader:

The social business and you

Registration: 12:30 pm Workshop time: 1.00 pm - 4.00pm Facilitated by: Lee Hopkins, Communications Specialist, Better Communication Results

Working with world-renowned social media strategist Lee Hopkins, in this workshop you will come to understand why turning your business into a 'social business' is essential if your business is to survive the tumultuous changes that social media has brought to the Australian business community. You will learn from best-in-class cases how Australian businesses are transforming the ways they communicate behind the firewall. You will learn about: - micro-blogging - why Chaos Theory should NOT be how you approach social technologies - the essentials of Moderation and Governance - why you should NOT use social media jargon (it scares the natives!)

Lee Hopkins is the CEO of Better Communication Results, a consultancy that has assisted companies worldwide to communicate better for better results. He has consulted to a range of organisations, from the medium sized up to the multi-national. He has written two major industry reports, 'Social Media: The new business communication landscape' and 'Making social media work for your business' and has contributed to many major employee communication reports, including 'How to get started with podcasting in your organisation', 'How to use social media to solve critical internal communication issues', 'How to communicate with hard-to-reach employees', and 'How to use social media to engage employees'. Lee has appeared on many local and national radio programs around Australia, talking about the trends and implications of social media for businesses.

5 wAy s t o B o o k yo u r P l A C e At t h I s e v e n t
phOnE: +61 1300 550 662 +61 (02) 8913 4000 fax: +61 1300 550 663 +61 (02) 8913 4099 EMail: [email protected] WEb: www.arkgroupaustralia.com.au pOSt: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Leading the Way in Internal Communications

21-23 February 2012, rydges Melbourne
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