Pitch Deck Template
Pitch Deck Template
Tagline
Problem Overview
● Clearly describe the problem you’re solving.
● Make it relatable by using a real-life example or a story.
● Focus on why this problem is important and needs a solution.
● Provide data.
● Use infographics.
Solution
● Present your product or service as the best way to solve the problem.
● Keep it simple and highlight the key features that make your solution unique.
● Provide a mock up of your solution.
Market Opportunity
● Explain who your customers are and how many people might need your
product.
● Show that there’s a big enough market to make your startup successful.
Serviceable Obtainable Market (representing the actual market share you aim to capture)
Business Model
● Describe how your startup will make money.
● Will you sell your product online, in stores, or through a subscription?
● Keep it clear and straightforward.
Go-to-Market
● Outline how you’ll reach your customers and get them to buy your product.
● Mention the channels you’ll use, like social media, online ads, or partnerships.
Competition
● Identify other companies offering similar products and explain how yours is
better or different.
● Focus on your unique advantages.
Competitive Advantage
● Describe the core feature or benefit that sets your product/service apart from
others.
● Mention how your product or service offers a better or different experience for
the customer.
● Highlight any key partnerships or network effects that give you an edge.
Proposed Use of Funds
● Clearly state what you’re asking for, whether it’s funding, support, or
partnerships.
● Be specific about how much you need and how you’ll use it.
The Team
● Introduce the people behind your startup.
● Highlight any skills or experiences that make your team capable of making the
startup successful.