SPEEDY BIRYANI

Business Plan 2023-2024

Vyom Rane, Shreyas Malay, Venkat Suresh

South Forsyth High School, Georgia

Malay, Shreyas
[Email address]
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Table of Contents (Red=Unfinished)

 Executive Summary
 Company Description
 Company Overview
 Mission Statement
 Location
 Legal Structure
 Governance Structure
 Organization
 Goals
 Industry analysis
 Industry Description
 Trends & Strategic Opportunities
 Target market
 Nature of Target Audience
 Market’s Potential, Patterns & Sensitivity
 Competitive analysis
 Key Competition
 Competitor Strengths & Weaknesses
 Marketing Plan & Sales Strategy
 Key Message
 Sales Procedure & Strategy
 Operations
 Business Facilities
 Production Plan
 Use of Technology
 Daily Operations
 Management & Organization
 Key Employees
 Human Resources
 Compensation & Incentive Plans
 Long-term Development
 Future Goals
 Risks & Possible Adverse Results
 SWOT Analysis
 Financials
 Accounting System
 Capital Expenditures & Loan Requests
 Assumptions in Future Projections
 Appendix
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Executive Summary -
Will Finish

Company Description 1-
Mission Statement: Speedy Biryani strives to make delicious and quality food at
a speedy time!
Legal Structure: The legal structure of this business is a general partnership. The
advantage of a general partnership is that all the profits are directly split up evenly
between the partners involved, borrowing capacity is extended, & revenue is only
taxed once at our personal income rates. Disadvantages include unlimited liability
for one’s share of the company, though all partners involved have considered these
risks.
Governance Structure: Speedy Biriyani will be a general partnership owned by
Venkat Suresh, Shreyas Malay, & Vyom Rane. All owners are liable for an equal
amount of profit & loss, contributing equal investments in the company. Other
managerial staff will make decisions to keep their team up to date based on their
position assigned.
Organization:
Shreyas Vyom Venkat
Malay Rane Suresh
Restaura Drive
Food Head
nt thru
packager Chef
Manager operator

Cashier Cook

Waiter Cook

Waiter Cook

Cleaner

Cleaner
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Company Description 2 -
Location: As of the 2010 census, there were 27,000 Asian Indians in India
Square, at the heart of Jersey City, New Jersey. This is home to the highest
concentration of Asian Indians in the Western Hemisphere, & due to this
opportune market; we have decided to set up shop here.
Industry Analysis -
Industry Descriptions: The fast-food industry in New Jersey is projected to be
valued at $5.4 billion (about $17 per person in the US) (about $17 per person in the
US) by 2028. This industry has been consistently booming in demand for
businesses such as ours. A strength of this industry is its high demand & large
audience, & a weakness would be the heavy competition we would have to go up
against.

Trends & Strategic Opportunities: A big trend in the fast-food industry is the
increase in technology usage. The strategic opportunity of this is by using
technology we can cut down on costs. These things include menus (online menus
can be used as replacement), order time (if people can order before they arrive at
our restaurant, we can get their food to them quicker), etc.

Target Market -
Nature of Target Audience: Those of ethnically Indian descent & those
interested in tasting the inspirations behind Indian food in a timely manner will be
key parts of our target audience.
Market’s potential, patterns & sensitivity: Tapping into the current market
surroundings, we can utilize the port of New York and New Jersey, one that made
New Jersey,”, the #1 state in the Northeast for share of food production exports,”,
according to the organization Choose New Jersey. This will allow us to import
quality ingredients directly from Indian exporters such as NRG Foods Pvt. Ltd.
India. Our goals are ripe with innovation, adapted to what Public Radio
International claims is the “food capital of America.”
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Competitive Analysis -
Key Competitors: We have many competitors as our industry is big but some of
our main competitors are Desi Adda (from the Indian cuisine side of things), Five
Guys, and Chick-fil-A. Chick-fil-A is a well-known company which has many
items on its menu but specializes in improving one dish.
Competitor Strengths & Weaknesses: These companies have more
experience, money, and brand recognition, which means developing our brand
becomes more difficult than meets the eye. Our key advantage lies in the novelty
of creation that these companies lack, as emphasizing quality and speed upon the
principles and flavors of Indian food offers an alternative region in the market for
consumers to spend with for the meals they want.
Marketing Plan & Sales Strategy -
Key Message: Our statement at the end of the day is, "Immaculate, Immediate,
and Indian”. We intend to focus our message to all audiences, maintaining quality
in as many aspects as possible with a pragmatic approach to pricing for what we
offer as a fast-food place in New Jersey. Fusing the cultural aspects of Indian food
with the capitalist market of American fast food, we seek to stay true to our
original theme and morals while still emphasizing growth in our brand.
Sales Procedure and Strategy: Our primary method of marketing is via social
media, we will emphasize the fact that most people nowadays are living a fast-
paced lifestyle where a lot of times we do not have time to make our breakfast, so
we rely on unhealthy fast-food joints to fuel us through the day. This can take a
significant toll on our health. We will show how our restaurant is a healthy option
for people.

Operations -
Business Facilities: Will Finish
Production Plan: Will Finish
Use of Technology: We are using technology to cut down on costs for many
things. One way to cut down on costs is not using physical supplies such as menus.
Using online menus is environmentally safe and has less of a cost compared to
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traditional paper menus; customers prefer online menus because they are cleaner.
Online payments have now become a core part of our everyday lives as we cannot
go anywhere without our credit/debit card, online payments are also easier than
liquid money as they are less safe to store.
Daily Operations: Will Finish
Management & Organization -
Key Employees: The key employees in our company are the head chef and
restaurant manager. The head chef facilitates all the cooking happening in the
kitchen, while the restaurant manager completes all the basic tasks that are required
in a restaurant.
Compensation & Incentive Plans: Will Finish

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Waiter Cashier Cleaner Drive thru Food Head Chef Chef
Op. packager

Income Column3 Column1 Column2

Long-term Development -
Future Goals: Once our return on investment reaches 150%, we will focus on
opening our second Franchise. During this time, we will specialize in building a
brand that is known for its homely taste and quickly prepared healthy food. We
estimate that this ROI will be reached around 10 years into the future, as gathering
savings, training a dedicated staff, and other such improvements baked into our
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first location will be transferred over to expanding into our 2nd and future
expansions.
Risks & Possible Adverse Results: The main risk that we face is generating a
customer base, given that there would already be preexisting restaurants that have
already established solid bases in the economy. Another adverse result that we
could face is if the customers just do not like the taste of the food. Because we are
a restaurant that would be the worst thing that could happen to our business.
SWOT Analysis: Will Finish
Financials -
Accounting System: Will Finish
Capital Expenditures & Loan Requests: Will Finish
Assumptions in Future Projections: Will Finish
Appendix - Will Finish