Project Proposal

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(Name) Project Proposal

Client Project Scope

Hafeez Olamide Brand Identity Design

Date Project Duration

Jul 14th, 2023 1 Months (Jul 17 - Aug 11, 2023)

Prepared By: +234 (0) 903 3465 022

Hafeez Olamide (Orllar) [email protected]

 About this Project (Overview)
The purpose of this project proposal is to outline the design and
development of a brand identity for (brand name).
 About this Project (Objective)
The objective is to create a brand and visual identity that is appealing to
the targeted market and customer that effectively represents the brand's
values, products, and services. This proposal provides an overview of the
project scope, deliverables, timeline, and budget.

To create a visually appealing, user-friendly, and effective digital

presence. By developing a strong brand identity that will be able to
attract and engage its target audience, showcase its products, and
establish credibility in the (brand name).
 Project Scope
The project will focus on the following key components:

Discovery Brand Guidelines Brand Pattern

Design Brief/Questionnair Primary Log Profile Avata
Research Logo Orientatio Cover Image
Mark Constructio
Logo Monochrom
Safe Zon
Logo Scal Stationary
Logo Application Guidelin
Primary Logo Mar Colour Letterhea
Different Orientation Typefac Business card
Logo Application Sampls Brand Design System

Social Media Kit

Colours & Fonts Profile Pictur
Primar Cover Imag
Secondary Media Design Formats
 The Process
The project will focus on the following process:

Contract & Deposit Discovery Stylescape / Moodboard

50% of the projected project cost is needed as I want to know more at this point about the Using the information from the questionnaire, a
a deposit before I start any work. This business or product, market and its users/ visual representation of your brand's voice/
guarantees that both stakeholders have an customers. I do this by sending a questionnaire tone and look will filtered through 3 boards.
equal stake in the project's future. the that enables me to comprehend your demands This vital step will help me establish a direction
completed project files and the remaining 50%. and objectives. for visual identification.

Design Feedback Revision

Upon approval of the moodboards, design Based on the feedback received, I’ll making the My standard project estimate includes (input
work starts. At every level, I provide three necessary updates, which are also emailed for number of rounds e.g 4-5) rounds of revisions
design directions that, in my opinion, best review. at any stage. For any additional feedback I’ll
represent the company. The length of the work charge a continuation fee for each additional
varies depending on the project's scope, round of revisions. This helps keep feedback
scheduling, etc. and is often around five clear and concise and saves everyone time
weeks. and energy all around.

Delivering
After the final design concept has been
selected and approved, I send the final invoice
for the remaining project cost. Then I deliver all
editable files and materials that have been
included in the scope of the project.
 Deliverables
The project deliverables will include the following:

Brand Identity Package Logo files,

colour palette &
typography fuidelines

Brand Style Guide Documentation outlining design elements, visual

guidelines, and specifications for future brand
consistency.
 Project Timeline
The project timeline is as follows:

Week 1 Research and brand discovery phase, including competitor analysis and target audience research.

Week 2 Logo design and brand identity development.

Week 3 Brand guidelines and documentation.

Week 4 Iteration and refinement of designs based on feedback

Finalize and deliver all project deliverables.
 Project Cost
The estimated cost for this project is [$2000]. This includes the design and development
work, as well as any required revisions and consultations throughout the process. The budget
also considers the expertise and resources needed to deliver high-quality design assets and a
seamless user experience.

Kindly find below the cost breakdown in milestones:

$300 Research and brand discovery phase, including competitor analysis and target audience research.

$1000 Logo design and brand identity development.

$700 Brand guidelines and documantation.

 Note & Terms of Service
The project will focus on the following process:

Payment & Copyright Terms of Termination Terms I reserve the right to reuse or modify
Logo any of these concepts for other clients
Both the client and the designer have the or to be freely used as concepts in my
Before the project begins, I request for a half right to end the project at any moment due portfolio if there are problems with the
(50%) non-refundable down payment via bank to unforeseen events or unanticipated final payment.

transfer (or Paypal), and the remaining balance causes. If this happens after ideas and
is due after it is finished. All ownership rights to proposals have been submitted, there will Any attempt by the customer to
all original works of art are transferred to the be no way to get your money back. utilise, adapt, alter, duplicate, or steal
customer following the last payment. As soon However, a portion of the cash might be any of my ideas without making the
as the rebrand is made public, I reserve the reimbursed depending on the amount of final payment agreed upon would
right to share the work in my portfolio. work done and the overall budget. result in my seeking immediate legal
counsel.
Commencement Date Ownership & Copyright
I’d need to have the agreement signed and the Upon confirmation of the final 50% project What next?
first invoice paid to begin on (Put project payment, full ownership of the design, Once the price and process are
commencement date). including the digital files, is handed to the approved, I’ll send you my design
client.The designer is also free to include the agreement, and then an invoice for
piece in their portfolio thanks to this the initial down-payment to get
Communication ownership.

started.
Email is a good way to keep all conversations
together and save them for later use, so that's All drawings and concepts shall be Hafeez
how I prefer to communicate. Olamide's property until payment is
collected if final payment is not received as
stipulated in the initial proposal and is NOT
Alteration received as agreed.
Additional revisions may require an alteration
of scope or an increase in project timeline.
 Proposal Sign Off
Please feel free to address this with me if you are unhappy with the project's progress, are
having trouble finding a suitable perspective, or believe that your voice and input are not
being heard. We can speak on the phone or communicate via email.

After signing and completing the form below, pls return it to [email protected]

Please make arrangements for the first payment as soon as you have signed and returned this
proposal so that I can create the invoice and begin working on this project. I am unable to
schedule your project until the deposit is confirmed, and other tasks might be given priority
during this period.

I sincerely appreciate you getting in touch with me about your creative needs and look
forward to working with you on this project.

Name Signature & Date

By signing this document you are accepting the terms and conditions contained in this proposal.
Thank you for reaching out.

+234 (0) 903 3465 022

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