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P1 - Society Is Dead - Marking Notes

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25 views1 page

P1 - Society Is Dead - Marking Notes

Uploaded by

xiaojiayeye666
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Paper 1

Society is Dead
Marking Notes

Guiding question: How does the writer use language to comment on the iPod’s impact on
society?

A good response will


● identify this text as an opinion piece that criticises the iPod’s impact on society,
● comment on the context in which this piece was written, 2005, a time in history when
Apple’s iPod became a mainstream music device,
● explore the author’s main argument that people have become Narcissistic, antisocial
and individualistic due to this the iPod, causing them to shut out and ignore other
people in public spaces,
● identify the author’s target audience, who may be iPods owners,
● analyse how the author compares people to butterflies (cocoon) and iPod users to
religious “worshippers”, to show people’s lack of critical thinking and isolationist
behaviour when wearing the iPods.

A good to excellent response will


● understand that the opinion piece is intended as a kind of ‘sign of the times’ and a
commentary on technology’s adverse effects on society,
● notice that the author himself has fallen victim to the iWorld, claiming “I am one of
them,”
● analyse how literary devices such as alliteration (“chatter, clatter and chutzspah”),
onomatopoeia (“squawk”) or metaphor (“the urban equivalent of methamphetamine:)
make the reader feel as if they are in a busy street in New York,
● analyse how the author’s diction establishes an irksome tone that is in tune with its
message, noticing how punchy lines, such as “Don't ask, don't tell, don't overhear,
don't observe. Just tune in and tune out”, create a sense of isolationism,
● comment on how the author plays on words, claiming “we've finally put the "i" into
Me,” to emphasise that Apple devices (all staring with “i”) make humans more
Narcissistic.

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