De mographics MOTIVATION Preferred Features

Age: 30
Easily plan trips in one place. Desire to Personalized Recommendations

Gender: Male
maximize the value of trips by Efficient Trip Planning

Occupation: Digital Nomad

exploring new destinations, engaging All in one place bookings

Location: Texas, USA in professional or cultural events.

BIO PAIN POINTS

David is a digital nomad likes to do Feel overwhelmed when making a

working while exploring different choice among wide variety of options.

countries where he smoothly manage Struggling to plan his trip and hate

j
his work & en oy his life. He is a tech- visiting different platforms for booking

savvy and love to use time saving flights, accommodation and local

tools. guides.

I want an app where I

e xperience personalized
GOALS TECHNOLOGY USAGE
suggestions, plan my

Personalized travel recommendations High-level of tech proficiency. Mostly trips and manage all my

based on preferences. Smoothly plan used mobile apps to handle his trip traveling bookings in
the trip. Efficiently book flights, planning, flight bookings, and finding
one place.
accommodation and local guides in local guides. His expectations are high
DAVID WILLIAMS one place. in terms of app speed & features.
Frequent Traveler

De mographics MOTIVATION Preferred Features

Age: 42
Increase the productivity of his work- Syncing with work related tools like

Gender: Male
related trips and enjoy their free time. email, calendar etc. to manage their

Occupation: CEO
work bette r

Location: Berlin, Germany Real time updates of their bookings .

BIO PAIN POINTS

Jack mostly take work related trips, Struggling to find balance between his

often blend business with leisure. He work & free time. Booking cancellations
value efficiency & convenience can badly impact their schedule and

because time is a critical factor for him .

overall experience.

His primary focus is on productivity but

j
he also want to en oy his free time.

I want an app that can

sync with email or

GOALS TECHNOLOGY USAGE
calendar and give me

Efficiently handle their work and free Highly tech savvy, rely on digital apps real time updates o f my
time during trips with a desire to travel to manage flights, accommodations bookings.
hassle-free by managing their flights, and other trip related activities.

accommodation & work meetings with

JACK SMITH in one app.

BUSINESS TRAVELER

De mographics MOTIVATION Preferred Features

Age: 35
Grow their business by attracting Simple interface to list & manage client

Gender: Male
tourists. Build trust by providing bookings

Occupation: Employee at travel agency

valuable & authentic historic, cultural & Customer review system

Location: Hvar, Crotia adventure experience. Promote their services

BIO PAIN POINTS

Tom focused on connecting with tourists Struggling to attract clients and stand

and offer them cultural, historical, and out in the competitive market. Handling
adventure guide services. His primary client bookings and schedules

focus is managing the bookings & and cancellations.

delivering high-quality services to boost

the visibility & reputation.

I want an app where i

can connect with

GOALS TECHNOLOGY USAGE
tourists, easily list &

Attract and connect with tourists to offer Generally a decent level of tech users manage my bookings

them his services. Easily list & manage but may not well versed in using and receive customer
his bookings to avoid any cancellation. advanced tools. Need simple & intuitive

reviews.
Improve communication and build interface to manage bookings and

Tom Ben healthy relationships with tourists to client interaction.

local guide increase customer satisfaction.

De mographics MOTIVATION Preferred Features

Age: 35
Grow their business by increasing her Simple interface to list & manage client

Gender: Female
visibility & attracting tourists to bookings

Occupation: Real Estate Agent

maximize the occupancy rates. Build Customer review system

Location: Paris, France trust by providing high-quality services Promote properties

CRM & Analytics tools

BIO PAIN POINTS

Rose is a real estate agent, responsible Struggling to attract clients and stand

for running hotels, guesthouses or rental out in the competitive market. Handling
properties. Her primary focus is to close client bookings and schedules

as many tourist as possible while cancellations.

maintaining high customer satisfaction.

I want an app where i

can attract tourists,

GOALS TECHNOLOGY USAGE
easily list & manage my

Attract more tourists by increasing the Generally a decent level of tech users bookings and receive

visibility of her profile to consistently fill but may not well versed in using customer reviews.
the rental rooms. Effectively manage her advanced tools. Need simple & intuitive

listings, bookings, and relationship with interface to manage bookings and

SAN ROSE clients. client interaction.

REAL ESTATE AGENT

SUMMARY
These persons give us the crucial insights that guide the

app design and features.

THIS TRAVEL APP TARGET THE

FREQUENT & BUSINESS TRAVELERS,

Personalization: Understanding each persona’s unique LOCAL GUIDES & REAL ESTATE AGENTS

goals, pain points & preferred features help us to create BY PROVIDIND THEM PERSONALIZED

personalized experiences. EXPERIENCE AND PREFERRED FEATURES.

FROM BUSINESS POINT OF VIEW THE APP

User Experience: The tech-savviness of each persona BUILD A POSITIVE BRAND REPUTATION

AMONG THE USERS.

guide the simplicity or complexity of the design.

Pain Points: Addressing the pain points of each persona

help us to create app features that solve their problems.