Project: CAR CARE SOLUTIONS

Interviewer Name: M. Sai Adarsh & CH. Mahidhar sri surya

Interviewer PIN no: HU22CSEN0300251, HU22CSEN0300330
Interviewee Name: P.V. Sree Ram & M. Sai Dinesh

Interviewee Pin no: HU22CSEN0300168, HU22CSEN0300193

Team: 14 Date: 12-07-2024

INTRODUCTION:
In the realm of the automobile industry, a persistent challenge has surfaced
for car owners once the initial purchase is complete. In the post purchasing a
car, there are not many options on where to get the car diagnosed, washed,
serviced or repaired, and denting works done. We aim tomake progress on
this issue by collaborating with various workshops in Hyderabad and having
authentic, trusted reviews. We endeavor to providea holistic service
ecosystem that caters to the distinctive needs of each
individual. A comprehensive user interface will seamlessly guide newcomers
with simplified explanations and intuitive navigation while affording
enthusiasts the opportunity to delve into the intricacies of car maintenance
and enhancement. We aim to provide value and help customers ranging from
a layman to enthusiastic car people. Catering to everyone's needs.

GET TO KNOW THE ENTIRE STORY:

1. How can you ensure the authenticity of reviews for the workshops you
collaborate with?
A: Implement a robust review verification process, possibly involving
verification through purchase receipts, appointment records, or even cross-
referencing reviews with vehicle identification numbers (VINs) to confirm
that the reviewer is an actual customer.
2.What strategies can be employed to make the platform user-friendly for
both car enthusiasts and those with limited automotive knowledge?
A: Design the platform with user personas in mind, offering a clear
categorization of services, informative guides for beginners, and advanced
options for enthusiasts. Provide an easy-to-understand rating system that
highlights important aspects for both audiences.
3. How can you ensure that partnered workshops maintain consistent
service quality?
A: Set up a feedback loop where customers can rate their experiences, and
workshops receive performance reports. Workshops demonstrating
consistent high-quality service could be rewarded with higher visibility on the
platform and exclusive promotions.
4. How can you effectively bridge the gap between online information and
physical service experiences?
A: Integrate appointment booking, service tracking, and digital
communication features within the platform. This enhances convenience and
connectivity between customers and workshops.
5. What steps can be taken to establish strong collaborations with
workshops in Hyderabad?
A: Conduct thorough background checks, visit workshops in person to assess
their facilities and capabilities, and establish clear contractual agreements
that outline expectations, service standards, and responsibilities.
6. How can you address the challenge of gaining customer trust in a
relatively new platform?
A: Offer an initial trial period with workshops to showcase their service
quality, backed by a satisfaction guarantee. Additionally, prominently display
customer testimonials and success stories to build credibility.
7. What strategies can be employed to handle urgent repair or servicing
requests?
A: Implement an emergency service feature where workshops can offer
expedited services for critical repairs. Customers can also receive real-time
notifications and updates on the status of their vehicles.

CONCLUSION:
Our innovative approach aims to revolutionize the way vehicle owners
experience post-purchase care. Through collaboration with reputable
workshops in Hyderabad and a commitment to providing authentic reviews,
we're reshaping the landscape of car care. From the ease of newcomers to
the curiosity of car enthusiasts, our user-friendly interface caters to all,
guiding them through the intricacies of car upkeep. With a dedication to
value, accessibility, and excellence, we are here to support and elevate every
car owner's journey, from novices to fervent enthusiasts through our VEHICLE
CARE application. Car care is comprehensive, user-centric, and tailored to
everyone's needs.
Project: VEHICLE CARE
P.V. Sree Ram HU22CSEN0300168

M. Sai Dinesh HU22CSEN0300193

M. Sai Adarsh HU22CSEN0300251

CH. Mahidhar sri surya HU22CSEN0300330

Team: 14 Date: 02-AUG-2024

Questions:

Who What Where When Why How

Who is What is the Where is When seeking Why is it How the
facing the problem? the to enhance important to problem can
challenge in persistent their car’s provide a be fixed?
the challenge performance, comprehensive
automobile emerging how will your user interface?
industry? for vehicle platform cater
owners? to enthusiasts?
Who are you What is the Where do When will Why is there a How will your
collaborating goal of vehicle users lack of options platform guide
with to collaborating owners experience for vechile enthusiastic
address this with face a lack simplified owners after into the
challenge? workshops in of options explanations the initial intricacies of
hyderabad? once they and intuitive purchase? car
have navigation in maintenance
purchased the user
a vehicle? interface?

Who will What Where can When did you Why do you How will you
benefit from strategies I get my decide to aim to ensure that
this holistic can be car collaborate collaborate the reviews
employed to diagnosed with with on your
service
handle forpotentia workshops in workshops in platform are
ecosystem? urgent repair l issues Hyderabad? Hyderabad authentic and
or servicing after specifically? trusted?
requests? purchase
Questions And Answer :
1. Who is facing the challenge in the automobile industry?
A: Vehicle owners are facing the challenge once the initial purchase is complete.

2. Who are you collaborating with to address this challenge?

A: We are collaborating with various workshops present in Hyderabad.

3. Who will benefit from this holistic service ecosystem?

A: The service ecosystem aims to benefit both layman car owners and enthusiastic car
enthusiasts.

4. What is the problem?

A: The challenge is the lack of easily accessible and reliable options for vehicle owners to find
trusted workshops for car diagnosis, servicing, repairs, and enhancements after their initial
purchase.

5. What is the goal of collaborating with workshops in Hyderabad?

A: The goal is to establish a network of reliable workshops and provide a comprehensive
service ecosystem.

6. What strategies can be employed to handle urgent repair or servicing requests?

A: Implement an emergency service feature where workshops can offer expedited services for
critical repairs. Customers can also receive real-time notifications and updates on the status of
their vehicles.

7.Where is the persistent challenge emerging for vehicle owners?

A: The challenge is emerging in the post-purchase phase of vehicle ownership.

8. Where do vehicle owners face a lack of options once they have purchased a vehicle?A:
Vehicle owners face a lack of options for services such as car diagnosis, washing, servicing,
repairs, and denting works after purchasing a vehicle.

9. Where can I get my vehicle diagnosed for potential issues after the purchase?
A: Our platform offers a network of authorized workshops and service centers that specialize in
diagnosing vehicle issues. You can easily locate a nearby workshop using our user-friendly
interface.

10.When seeking to enhance their car’s performance, how will your platform cater to
enthusiasts?
A: Enthusiasts will find our platform to be a treasure trove of information. We will offer in-depth
guides, tips, and resources for car enhancements. From performance tuning to advanced
maintenance, our platform will cater to the needs of even the most dedicated car enthusiasts

11.When will users experience simplified explanations and intuitive navigation in theuser
interface?
A: Users will experience simplified explanations and intuitive navigation in the user interface
from the moment they start using our platform. We have designed the interface to guide
newcomers seamlessly through the process of finding the right services for their vehicles. The
interface also provides enthusiasts with the opportunity to delve deeper into the technical
aspects of car maintenance and enhancement.
12.When did you decide to collaborate with workshops iHyderabad?
A: We decided to collaborate with workshops in Hyderabad when we recognized both its
existing infrastructure and the growing demand for comprehensive automobile services in the
area.

13.Why is it important to provide a comprehensive user interface?

A: Providing a comprehensive user interface is important to guide both newcomers and
enthusiasts in an easy-to-understand manner, enhancing their experience while using our
platform.

14.Why is there a lack of options for vehicle owners after the initial purchase?
A:The lack of options is due to the limited availability of reliable workshops for diagnostics,
washing, servicing, and repairs.

15.Why do you aim to collaborate with workshops in Hyderabad specifically? A:We aim
to collaborate with workshops in Hyderabad to establish a local presence andprovide
convenient services to the customers.

16. How the problem can be fixed?

A: Establishing a robust online platform that connects vehicle owners with a network of trusted
workshops, offering comprehensive services and resources for all levels of automotive care in
Hyderabad.

17.How will your platform guide enthusiasts into the intricacies of car maintenance?A: Our
platform will provide detailed information, resources, and guides that allow car enthusiasts
to delve into the intricacies of car maintenance and enhancement at their own pace.

18. How will you ensure that the reviews on your platform are authentic and trusted?
A: We will ensure the authenticity and trustworthiness of reviews by implementing a verification
system and by encouraging genuine user feedback.

CONCLUSION:

By forging partnerships with workshops and offering trusted reviews, we are set to establish a
comprehensive service ecosystem. Our user-friendly interface will empower both newcomers
and enthusiasts, making car maintenance and enhancement accessible to all. With a
commitment to inclusivity and convenience, we are poised to elevate the vehicle ownership
journey for everyone, ensuring a seamless and satisfying path from purchase to long-term
enjoyment.
 HU21CSEN0100604
P.PRANAV

PROJECT : VEHICLE CARE

QUESTIONS:

1. What are the essential routine maintenance tasks for keeping a vehicle in optimal condition?
2. How often should oil changes be performed, and why are they important for a vehicle's health?
3. What role do tire rotations and proper tire inflation play in extending the lifespan of tires and improving
fuel efficiency?
4. Why is regular brake system inspection crucial for both safety and overall vehicle performance?
5. What are the benefits of using high-quality fuel and keeping the fuel system clean?
6. How can a consistent cleaning regimen for both the vehicle's interior and exterior enhance its value and
overall appeal?
7. What measures can be taken to protect a vehicle's paint and finish from environmental factors and UV
damage?
User
Describe the person Quotes Meaning Conclusion
Add important quotes to the person Interpret the statements What’s the conclusion?

We provide services to the customers which are We take pride in our customer-centric approach,
transparent, and the customer has all the power to offering services that are not just transparent, but
choose the car service point and technician. So, the also put all the decision-making power in the hands of
M. SAI DINESH “Transparent repairs, empowered choices, satisfied customer."
customer is satisfied fully, and we get excellent our valued customers. They have the autonomy to
HU22CSEN0300193 reviews. select the car service point and technician of their
choice, ensuring a tailored experience that aligns with
their preferences. This personalized empowerment
translates into complete customer satisfaction,
fostering a strong bond of trust. The result?
Exceptional reviews that reflect the seamless
harmony of our service philosophy with the
gratification of those we serve.

In the evolving landscape of the automobile industry,

M.SAIADARSH This quote anticipates that in the future, forming creating a network of workshops through
"Navigating the automobile journey will become effortless as
partnerships with workshops and prioritizing partnerships while prioritizing customer satisfaction
HU22CSEN0300251 partnerships pave the path and customer-centricity fuels the customers' needs will make the experience of owning will remain a strategic approach. By doing so, you will
drive. a vehicle smoother and more convenient. not only address the limitations in locating services
but also create a pathway for a hassle-free and
personalized automotive journey.

P.V. SREE RAM "In vehicle repairs, we go beyond fixes. Transparency empowers Within the realm of vehicle repairs, our commitment Ultimately, our mission in the world of vehicle repairs
transcends mere fixes. We embrace transparency as a tool is to elevate the experience beyond ordinary fixes.
HU22CSEN0300168 insight and choices. Approaching us means partnering for health that not only sheds light but also grants customers the Transparency becomes the bridge that connects
and peace of mind. We believe in knowledge, options, and trust- freedom of choice and a profound sense of assurance. customers with the power of choice and confidence.
building relationships." When you choose to engage with us, you're not simply a
As you step onto this journey with us, you become
client; you're a collaborator in a journey that harmonizes
more than a mere customer – you become a valued
the well-being of your vehicle with your peace of mind.
Our guiding principles revolve around knowledge partner in the pursuit of both your vehicle's optimal
dissemination, offering options, and forging relationships health and your own peace of mind. Through
grounded in trust—a testament to our unwavering fostering a culture of knowledge, offering diverse
dedication to your satisfaction. options, and cultivating relationships built on trust,
we are steadfast in our commitment to delivering an
exceptional experience that leaves you fully satisfied.
"Revolutionizing the drive, beyond the showroom. Navigate The quote refers to the idea of bringing about significant
MAHIDHAR SRI and positive changes in the way people experience In conclusion, our endeavor is to reshape the
the world of car care effortlessly, from basics to enthusiasts'
SURYA owning and caring for their cars, extending beyond the landscape of car ownership beyond the point of
aspirations, we're here for all." initial purchase experience at the showroom. The service purchase. We are committed to revolutionizing
HU22CSEN0300330 is inclusive and caters to a wide range of car owners,
the way car owners experiencecare and
whether they are newcomers with minimal knowledge
maintenance by creating a holistic service
about cars or passionate enthusiasts who want to delve
into the finer details of car maintenance and ecosystem. Through our curated network of
improvements. The service aims to provide valuable workshops, trusted reviews, and a comprehensive
assistance and guidance to anyone who owns a car, user interface, we aim to provide effortless
regardless of their level of expertise or interest. navigation through the world of car care – from
the essential basics to
 the aspirations of ardent enthusiasts. Our mission
is to empower every car owner, from novices to
aficionados, with the knowledge, resources, and
support they need to ensure their vehicles are not
only well-maintained butalso a source of pride
and joy. With innovationat the heart of our
approach, we are here to redefine post-purchase
car care, making it a rewarding and seamless
journey for all.

M. SAI DINESH “Clarity in service, freedom in choice, joy in experience." Our offerings prioritize clear communication about At the heart of our ethos lies a dedication to clear,
every aspect of the car servicing process. We believe honest service. By granting customers the agency to
HU22CSEN0300193 in giving our customers complete freedom to decide make decisions tailored to their needs, we craft a
on their service location and the technician they want memorable experience that resonates deeply. The
to entrust their vehicle to. This liberty in making outcome? A cascade of glowing testimonials that
decisions leads to a joyful service experience, mirror the alignment between our service ethos and
contributing to overwhelmingly positive feedback the genuine happiness of our patrons.
from our clientele.

M. SAI ADARSH “Take care of your car in the garage, and the car will take care of "Take care of your car in the garage, and the car will encapsulates a fundamental principle of responsible
you on the road.” take care of you on the road" essentially emphasizes car ownership. By dedicating time and effort to
HU22CSEN0300251 the importance of proper car maintenance and upkeep. regular maintenance and proactive upkeep, you are
It suggests that if you invest time, effort, and resources essentially investing in the reliability, safety, and
into maintaining and servicing your car regularly, it performance of your vehicle. Neglecting maintenance
will perform reliably and safely when you're driving it. might lead to unexpected breakdowns, reduced fuel
By taking care of your car's needs before problems efficiency, and even potential safety hazards while
arise, you're not only extending the lifespan of your driving. On the other hand, when you consistently
vehicle but also ensuring your safety and the safety of
address your car's needs and address issues promptly,
others on the road. Neglecting maintenance can lead to
you are increasing the likelihood of a trouble-free
costly repairs, decreased fuel efficiency, and
potentially dangerous situations while driving. driving experience.
By taking care of your car's needs before problems
arise, you're not only extending the lifespan of your
vehicle but also ensuring your safety and the safety of
others on the road. Neglecting maintenance can lead to
costly repairs, decreased fuel efficiency, and
potentially dangerous situations while driving.
 DT Assignment 5
HU21CSEN0100604
P.PRANAV

Project: The current challenge within the automobile industry lies in the limited options available to
vehicle owners for reliable and comprehensive post-purchase services such as diagnostics, maintenance,
repairs, and cosmetic enhancements. The absence of a centralized and trustworthy platform connecting
users with authentic workshops creates inconvenience and uncertainty. This gap in the market
necessitates the development of a user-friendly and comprehensive solution that collaborates with
various workshops, backed by genuine reviews, to provide a seamless service ecosystem. The objective is
to address the distinctive needs of each individual, ranging from laymen to car enthusiasts.

Four Action frame work:

Authorized Workshops
Rise Spare parts accessibility
Which factors might be raised?

Reduce Door step service

Which factors might be reduced?

Eliminate I don’t want to eliminate any factor as whatever I

Which factors may be eliminated? mentioned above in factors are important.

Emergency assistance
Create Service
Which factors may be created? • Mechanical services.
• Scheduled services.
Categorizing the factors:
RED OCEAN (EXISTING MARKETS WITH STRONG COMPETITION):
• Authorized workshops: Establishing an exclusive network of authorized workshops to enhance the availability of reliable
post-purchase services. This involves creating partnerships with trusted workshops, ensuring they meet specific standards
for quality and authenticity.
• Spare parts accessibility: The lack of a streamlined process for acquiring authentic spare parts can lead to delays in
repairs, compromises in the quality of replacements, and potentially unsafe conditions for the vehicle. Addressing this
challenge requires the establishment of a system that ensures the availability of genuine spare parts through the
collaborated network of workshops, contributing to the overall reliability and quality of post-purchase services.

BLUE OCEAN (NON-COMPETITIVE MARKETS WITH FEW COMPETITORS):

• Emergency assistance: Introducing an emergency assistance feature, allowing users to quickly access immediate help in
case of breakdowns, accidents, or other urgent situations.
• Mechanical services: Mechanical services encompass a broad range of activities related to the maintenance, repair, and
enhancement of mechanical systems and components. This includes tasks such as diagnostics, tuning, and repairs of
engines, transmissions, and other mechanical parts in vehicles and machinery.
• Scheduled services: Scheduled services refer to routine, pre-planned maintenance tasks performed on vehicles at
specified intervals or mileage points. These services encompass essential checks, fluid replacements, and inspections to
ensure optimal vehicle performance, longevity, and safety. Following a manufacturer's recommended schedule helps
prevent potential issues and ensures the vehicle's overall health.

BLACK OCEAN (ECOSYSTEM-DRIVEN MARKETS WITHOUT COMPETITION):

• Doorstep service: Doorstep service eliminates the hassle of traditional service centres by bringing automotive solutions
directly to customers' locations. Offering convenience and time efficiency, this approach caters to busy individuals,
providing on-demand diagnostics, maintenance, and repairs at their doorstep. It transforms the service experience,
enhancing accessibility and customer satisfaction.
BLUE OCEAN TOOL & BUYER UTILITY MAP

Red Blue
ocean ocean

Blue
ocean

Black Red
ocean ocean
 HU21CSEN0100604
P.PRANAV
EXPERIMENT-6:
MVP NAME: VEHICLE CARE

Initial situation: Plan: Results:

Persona: Product vision: Conclusion/next steps:

Revolutionize the post-

Raj, a 30-year-old working purchase automotive 1. User-centric approach
professional in Hyderabad, experience. By establishing a 2. Iterate and Enhance
who recently purchased a car. user-friendly platform that 3. Strategic road map
Raj is tech-savvy but finds it collaborates with trusted 4. Additional Features
challenging to locate workshops. 5. Marketing and Growth
trustworthy workshops for car Our goal is to provide a 6. Technological advances
services and repairs. He is seamless and comprehensive 7. Competitor analysis
looking for a convenient and ecosystem, addressing the 8. Regulatory Compliance
reliable solution to address his distinct needs of vehicle
car maintenance needs owners, from laymen to
passionate car enthusiasts.

Road Map:
Phase 1: Market Research and
Analysis
Phase 2: Platform
Development
Phase3: Workshop
Collaboration
Phase 4: User Onboarding and
Engagement
Phase 5: Continuous
Improvement
Phase 6: Expansion and Scaling
Top 3 problems & challenges : Top 3 features: Learn:

Limited Options: Vehicle • Collaboration with

owners like Raj struggle to find workshops and service What do we want to learn in
a variety of reliable workshops providers. the next step?
for diagnostics, maintenance, • Seamless booking and
and repairs in Hyderabad. appointment system. • Technology
Uncertainty: The absence of a • Emergency service requirements
centralized platform with integration. • Workshop
genuine reviews creates Collaboration
uncertainty for car owners, • User needs
making it difficult for them to assessment
choose a reliable workshop. • Revenue generation
• Market response
Lack of Comprehensive
Solution: There is a gap in the
market for a comprehensive
solution that addresses the
diverse needs of car owners,
from basic diagnostics to
advanced cosmetic
enhancements.
Customer journey and use Build:
cases:
1. Collaboration with What we have learned so far?
workshops and service • Collaboration need
Discovery: Raj discovers the providers: • Review system
challenges of finding reliable • Identify and onboard importance
car services post-purchase and partners • Technology integration
seeks a solution online. • Develop APIs to • Cost and schedule
Research: He looks for user- seamlessly integrate management
friendly platforms that partner services into
collaborate with authentic your platform.
workshops, ensuring reliable • Enable features like
services through genuine Real-time updates on
reviews. service progress.
Decision: Raj selects a 2. Seamless booking and
platform that offers a Appointment System:
comprehensive solution for • Implement a registration
diagnostics, maintenance, and system for users and
cosmetic enhancements, service providers.
ensuring convenience and • Calendar integration.
reliability. • Integrate a secure
Service Engagement: Raj payment system for
experiences hassle-free service online booking and
engagement, from booking transactions.
diagnostics to receiving 3. Emergency service
genuine recommendations and integration:
reviews for additional • Real-time location
enhancements. tracking
• Use GPS and
geolocation services
for accuracy

Cost & schedule: Measure:

Project Planning & Research: • User registration and

Cost: $5000 adoption rates
Schedule: 2-4 weeks • Workshop onboarding
rate
Front-end and Back-end • Customer feedback
Development: and reviews
Cost: $50000 • Revenue and
Schedule: 12-24 weeks profitability
• Market Expansion
Design and prototyping: • Benchmarking
Cost: $5000 • Retention rate
Schedule: 4-8 weeks • Market research and
surveys
Integration with workshops:
Cost: $15000
Schedule: 6-10 weeks

Testing and quality assurance:

Cost: $20000
Schedule: 6-10 weeks

Deployment:
Cost: $5000
Schedule: 2-4 weeks

Post-launch support and

maintenance:
Cost: Ongoing (10-20% of the
initial development cost per
year)
Schedule: Continuous
 HU21CSEN0100604
P.PRANAV
ASSIGNMNET-7
PROJECT- VEHICLE CARE
A/B TESTING
Learning objectives: Customer Segments:

The initial version of our car service solution Target Group Selection: The target group
needs to include the essential features for for testing the basic prototype should
helping car owners with their needs after represent a diverse range of individuals
they've bought a vehicle. This includes things within the spectrum of vehicle owners.
like figuring out what's wrong with the car This includes:
(diagnostics), regular upkeep (maintenance),
fixing any issues (repairs), and even improving 1. Laymen Segment:
the look of the car (cosmetic enhancements).
Individuals with limited automotive
The user interface should be intuitive and
knowledge and experience.
user-friendly, ensuring ease of navigation for
individuals with varying levels of automotive 2. Car Enthusiasts Segment:
expertise.
Individuals who are passionate about cars
and may have advanced automotive
knowledge.

How should it be tested?

Test Variants:
1. Variant A: Traditional Interface
- Classic design with familiar automotive service categories.
- Standard navigation for diagnostics, maintenance, repairs, and enhancements.
- Conventional text-based feedback system.
2. Variant B: Visual and Intuitive Interface
- Modern, visually appealing design with categorized icons.
- Visual representations for diagnostics results and enhancement services.
 - Interactive and intuitive navigation.

Test results: Findings:

By comparing the traditional and visual Laymen may find the classic design
interfaces through both quantitative and comforting and easy to understand.
qualitative testing, the A/B testing approach Conventional text-based feedback system
aims to identify the most effective design for might be straightforward for users. Car
the post-purchase automotive service enthusiasts may appreciate the visually
solution, ensuring it caters to the diverse appealing design. Visual representations
needs of the target user group. In both testing
can simplify complex information for
approaches, it's crucial to maintain
laymen. Both variants can be suitable, but
consistency in scenarios, user tasks, and
metrics across variants. The prototype should Variant B may have an edge with its visual
embody the envisioned post-purchase simplicity. Important to balance
automotive service solution, providing a intuitiveness with avoiding overwhelming
realistic environment for users to engage with information. Variant B is likely more
and offer valuable insights for further appealing due to its modern and visually
refinement. driven design. Potential to refine elements
for a perfect balance between aesthetics
and functionality. Variant B seems more
universally appealing. Consider refining
Variant B based on feedback to enhance
both segments' experiences.
The findings provide valuable insights into
user preferences and lay the groundwork
for refining the post-purchase automotive
service solution to best meet the needs of
both laymen and car enthusiasts.
 HU21CSEN0100604

PRANAV P

ASSIGNMENT-8

LESSONS LEARNED

PROJECT
The current challenge within the automobile industry lies in the limited options available to vehicle
owners for reliable and comprehensive post-purchase services such as diagnostics, maintenance,
repairs, and cosmetic enhancements. The absence of a centralized and trustworthy platform
connecting users with authentic workshops creates inconvenience and uncertainty. This gap in the
market necessitates the development of a user-friendly and comprehensive solution that
collaborates with various workshops, backed by genuine reviews, to provide a seamless service
ecosystem. The objective is to address the distinctive needs of each individual, ranging from laymen
to car enthusiasts.

PROJECT LEVEL

What went well:

1. Collaboration with Workshops: Establishing partnerships with various workshops was successful,
creating a diverse network for post-purchase services.

2. User Reviews: The inclusion of genuine user reviews contributed to building trust among vehicle
owners, enhancing the credibility of the platform.

3. User-Friendly Interface: The focus on creating a user-friendly platform led to positive feedback
regarding ease of use and accessibility.

What did not go well:

1. Technical Glitches: Periodic technical glitches were reported, affecting the seamless user
experience. This led to some frustration among users.

2. Limited Workshop Coverage: Despite efforts, some regions lacked sufficient workshop coverage,
leaving certain users underserved.

3. Initial Marketing Challenges: Attracting users and workshops to the platform faced challenges in
the initial phase, impacting the growth rate.

Future Improvements:

1. Technical Infrastructure: Invest in improving the technical infrastructure to minimize glitches and
ensure a smoother user experience.

2. Expansion Strategy: Develop a more robust strategy for expanding workshop coverage, considering
geographical and demographic factors.

3. Enhanced Marketing: Implement a more targeted and effective marketing strategy to attract a
larger user base and workshops.

Positive learnings:

1. User Engagement: Positive feedback on user engagement and interaction with the platform,
indicating a well-designed and user-friendly interface.
2. Workshop Collaboration: Successful collaboration with various workshops, demonstrating the
feasibility of building partnerships within the automotive service industry.

3. Genuine Reviews: Appreciation for the inclusion of genuine reviews, enhancing trust and
transparency in the platform.

Negative learnings:

1. Technical Challenges: Encountered technical glitches affecting the platform's performance, leading
to some user dissatisfaction.

2. Workshop Reliability: Identified instances where workshops did not meet expected standards,
highlighting the need for a robust screening process.

3. Communication Hurdles: Some users faced challenges in communication with workshops,

suggesting a need for a streamlined communication channel.

META LEVEL

What does design thinking mean to me?

Design thinking is a user-centric problem-solving approach that emphasizes empathy, creativity, and
collaboration. It's not just a set of methods but a mindset valuing a deep understanding of users,
challenging assumptions, and iterating rapidly for solutions that genuinely meet user needs. It
involves embracing uncertainty, learning from failures, and striving for continuous improvement
based on user feedback. This holistic and adaptable approach is applicable across various industries,
including the complex landscape of the automobile industry.

Pros:

1. Increased Accessibility: The project likely improved accessibility to post-purchase services, making
it easier for vehicle owners to find and connect with workshops for diagnostics, maintenance,
repairs, and enhancements.

2. Enhanced User Experience: If designed well, the platform might have provided a user-friendly
interface, simplifying the process of scheduling services, obtaining information, and navigating
through available options.

3. Collaboration with Workshops: Successful collaboration with various workshops could have
expanded service options for users, ensuring a comprehensive range of offerings for diagnostics,
maintenance, repairs, and cosmetic enhancements.

4. Genuine Reviews: If the project incorporated a review system, it might have contributed to
building trust by providing users with authentic feedback on workshops, helping them make
informed decisions.

Cons:

1. Technical Glitches: The project may have faced technical challenges, such as bugs, downtime, or
glitches, impacting the overall user experience and causing frustration.

2. Limited Workshop Participation: Encountering difficulties in convincing or onboarding workshops

onto the platform could be a drawback, limiting the choices available to users.

3. Trust Issues: If the review system was not effectively managed, or if fake reviews were present, it
could lead to trust issues among users, undermining the reliability of the platform.

4. Incomplete Service Ecosystem: If certain types of post-purchase services were not adequately
covered, it might have left users seeking alternative solutions, contributing to dissatisfaction.
Challenges:

1. Market Education: Educating users and workshops about the benefits and functionalities of
the platform to encourage adoption.
2. Continuous Innovation: The need to stay innovative and adapt to changing market dynamics
and user preferences.

How is design thinking different from other approaches?

1. The project's emphasis on understanding the distinctive needs of individual users sets it apart,
ensuring a tailored experience.

2. The integration of diagnostics, maintenance, repairs, and cosmetic enhancements in a single

platform distinguishes it from competitors.

How can design thinking be combined with other approaches?

1. Agile Development: Integrate design thinking principles into agile development methodologies for
a more iterative and user-focused product development.

2. Lean Startup Methodology: Utilize the lean startup approach to validate assumptions quickly and
adapt the platform based on real user feedback.

3. Six Sigma: Integrate Six Sigma principles for process improvement, ensuring operational efficiency
and minimizing defects in service delivery.

Findings

a. Iterative Development:

- Use findings to inform iterative development cycles.

- Implement changes based on user and stakeholder feedback.

b. Training and Development:

- Provide training and development opportunities for the team based on identified gaps.

- Ensure that the team is equipped to handle challenges more effectively.

c. Continuous Improvement:

- Implement a continuous improvement process.

- Regularly revisit and update the platform based on evolving user needs and industry trends.

Conclusion:

The structured appraisal of project experiences provides a foundation for informed decision-making
in future projects. A positive attitude toward mistakes, coupled with a commitment to learning and
improvement, ensures that the organization remains adaptive and resilient in a dynamic market.
Integrating design thinking with other methodologies enhances the project's versatility and
responsiveness, creating a holistic approach to problem-solving. The documented findings serve as a
valuable resource for ongoing and future projects, contributing to the organization's overall growth
and success.