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46 views

C Adc-111

Uploaded by

alamgir.mirza2023
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Hailey College of Commerce Associate Degree of Commerce, 2020

Course Title: Business Communications

Course Objectives:
The purpose of this course is to improve the speaking and writing skills of the students with
relevance to Business Communication. All types of letters, inquiries, reports and business
dealings are essential components of this course. This course also introduces the students with
Market terminologies and their practical application. The preparation of Curriculum Vitae and
job application also enables the students to create an effective impression for the selection of
appropriate posts.

Prerequisites:
The course requires the basic knowledge of writing skill of English language. The student should
be able to speak and write down effectively without grammatical and spelling mistakes.

Course Contents:

Communication and its Importance:


Objectives of Communication; Importance of Communication; Communication Flow
Communication Process:
Components of Communication
Barriers in Communication
How to Overcome These Problems
Kinds of Communication:
Verbal communication; Oral communication, Advantages & Disadvantages
Written communication, Advantages & Disadvantages
Non-verbal communication, Appearance, Kinesics, Proxemics, Chronemics, Para language,
Silence,
Principles of Effective Communication:
Objectives, 7C’s of Communication, Completeness, Conciseness, Consideration, Correctness,
Clarity, Correctness, Courtesy
Process of Preparing Effective Message:
Stages to Plan The Message
Bad News Messages:
Strategies to Write Bad News Messages
Plan For Writing Bad News Messages
Parts of a Business Letter:
Essential parts, Non-essential parts
Forms and Style of Letters in Business:
Modified Block Form, Semi Block, Full Block, AMS Simplified Form, Hanging, Official Letters
Style, Indented
Inquiries and Replies:
Plan For Inquiries, Plan For Replies To Inquiries
Order Letters:
Plan For Writing Order Letter, Confirmation Letter, Execution Letter, Refusal Letter,
Cancellation Letter
Disputes, Complaints and Adjustments:

Page 25 of 62
Hailey College of Commerce Associate Degree of Commerce, 2020

Causes For Writing Complaint Letter, Plan For Writing Complaints, Adjustment Of Complaints,
Plan For Writing Adjustment Letter
Sales Letters:
Planning Successful Sales Letters, Function Of The Sales Letters, Distinction Between Sales
Letters And Sales Promotion Letter, Writing Sales Letters
Collection Letters or Dunning Letters:
Purpose Of A Collection Letter, Stages Of Collection, Tone In Collection Letters, Factors In
Successful Collections
Applications and other Employment Letters:
Essentials Of A Good Application, Structure Of An Application, Types Of Application,
Curriculum Vitae, Application For Job
Official Letters:
Official Letters, Demi-Official Letters, Memorandum, Notification, Reminders
Business Reports:
Definition, Why Reports Are Written, The Kinds Of Reports, Essential Qualities Of A Good
Business Report, Report Writing
Market Reports:
What Is A Market? Functions Of A Market, Classification Of Markets, What Is Market Report?
Kinds Of Market Report, Essentials Of A Market Report, Importance And Advantages Of
Market Report, Characteristics Of A Good Market Report, Important Market Terms

Teaching Methods: Lectures, discussions, quiz and assignments

Assessment Mechanism/Criteria
40% (40 Marks) Internal Assessment by affiliated *15Marks for Assignments,
institution Quizzes and others
**25 Marks for Mid-term Exam
60% (60Marks) External Assessment by the Final Term Examination
Punjab University

Suggested Readings:
1. Atta-ur-Rehman Functional English, Furrkh & Brothers, Lahore
2. “J. Chilver” , English for Business A Functional Approach, DP Publication Limited.
3. “Wren & Martin” High School English Grammar & Composition S. Chand & Company
Limited.
4. “Michael Swan” Practical English Usage, Oxford University Press.
5. A.J. Thomson & A.V. Martinet, A Practical English Grammar.
6. “Robert E. Barry” Basic Business English, Prentice Hall Inc. Englewood Cliffs New
Jerssy.

Additional Readings: Newspapers, Internet

Page 26 of 62

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