MEANING OF INTRAMURAL

The Intramural sports are recreational sports organised within same geographic
area. Intramurals are fun, recreational, social, and competitive on-campus sports
activities. The term Intramural is derived from the Latin word intra muros
which means within walls. The teams compete within walls of the institution,
e.g., inter-class tournament within the college or institution. Generally,
intramural tournaments are organized within college campus to promote
competition and fun among the students of the institution. The intramural
tournaments promote voluntary participation and competition within the same
institution.

OBJECTIVES OF INTRAMURAL
The objectives of intramurals are as follows:
A. To Promote Mass Participation
To provide opportunity to all the students to display their skills in spite of their
weak abilities. All students cannot excel in sports, so the students who are weak
in sports are also given a chance to improve.
B. To Develop Socialization
With the participation in intramurals, the students develop a lot of social
qualities like sincerity, honesty, discipline, cooperation, sympathy, and
brotherhood.
C. To Provide Recreation
Intramurals provide recreation to the students. Most of the activities are full of
fun. This provides an opportunity for relaxation from strenuous school work.
D. To Help in Talent Finding
There are many students who are talented and are not able to exhibit their talent.
So, intramurals provide opportunity for them to show their talent.
E. To Develop Sportsman Spirit
Intramurals always develop sportsman spirit among the students. Teaching
students the value of good sportsmanship goes a long way in shaping their
characters. The students are inspired to play hard and play fair, and to adhere to
the principles of the game in all.
F. To Provide Opportunity to Learn New Skills
The intramurals give an opportunity to the students to learn many new skills.
Since intramurals include a variety of activities, it becomes more interesting to
learn.

SIGNIFICANCE OF INTRAMURAL
1. The overall personality of the students is developed with the participation
in intramural competitions.
2. The social virtues are developed through the participation in the
intramural competitions.
3. The intramural activities develop the physical fitness of students.
4. The organization of intramural activities helps the students to learn about
the conduct of various games.
5. The intramural tournaments create recreational atmosphere among the
teachers and students, and it helps in relieving stress among the students.
6. These activities develop leadership qualities in students.
7. Intramural activities bring out the hidden talent of the students.

Organizational and Administrative Set-up for the Intramural

Programme
Intramural competitions are conducted under the supervision of some
functionaries as members of a committee. The intramural committee is a
democratic organization not only in its composition but also in its working.
Democratic participation is an attitude of mind and would involve a
sympathetic understanding and cooperation among individuals within and
between groups. The committee is the connecting link between those who
conduct the programme and those for whom it is conducted, i.e., participants
(active participants and officials, especially in the case of teacher training
institutions or departments).
Its composition may be as follows:
1. Intramural Director
2. Assistant Directors
3. Assistant Teachers (Classroom Teacher)
4. Secretary
5. Joint Secretary
6. Treasurers
a. Staff Supervisor/Housemaster
b. House Captain
c. Unit Coach
d. Team Captain

MEANING OF EXTRAMURAL
The Extramural Tournaments are carried on outside the bounds of an
institution or community. After the intramural tournaments, the teams
participate outside the boundary walls of the institution.
The extramural can be characterized into the following three types:
(a) Friendly Matches: One institution can play with another institution for
practice and both teams get exposure to competition.
(b) Restricted Competition: In this kind of extramural tournaments, limited
teams participate. They may be inter-college or inter-university competitions.
(c) Open Competition: In this competition, any person can participate. This
type of tournament is not restricted to one kind. Any player from any
institution or department can participate. The state or national championships
come under this category.

OBJECTIVES OF EXTRAMURAL
The objectives of extramurals are as follows:
A. To Improve Sports Standard
Extramural activities promote sports standards as students play with others
than the students of their institution.
B. To Develop Confidence
By playing with other institutions, the level of confidence increases. Even
competition fever is also reduced.
 C. Feeling of Brotherhood
The objective of extramural competition is to develop unity among diversity.
They also develop feelings of brotherhood and togetherness among the
players.
D. Better Exposure
The exposure of extramural competition helps the players to play in different
situations. This reduces competition stress that is caused due to competition
instinct.
E. To Know More Techniques
This objective states that helping players play outside the institution will
help them know more about advanced and different techniques of the games.

SIGNIFICANCE OF EXTRAMURAL
1. They provide opportunities to institutions to play at different locations.
This helps in displaying their capabilities.
2. The practice matches help in correcting faults, leading to the development
of techniques and tactical qualities of the players.
3. The spectators have a great influence on the performance of the players.
The extramural competitions help in developing confidence and
encouragement in spite of the bad behavior of the spectators.

SUPERVISION
'Supervision' comprises two words, namely 'super', that is, superior or extra,
and 'vision', that is, sight or perspective. The literal meaning of the term
'supervision' is 'to oversee' or 'to inspect the work of other persons'. Thus,
'supervision' refers to an act by which any person inspects or supervises the
work of other people, that is, whether they are working properly or not.
Principle of supervision
1). Communication
2). Accountability
3). Support
4). Recognition
Communication
Effective communication is essential for effective supervision. Supervisors must
be able to communicate clearly and effectively with their subordinates to ensure
that everyone understands their roles, responsibilities, and expectations.
Accountability
Supervisors are responsible for ensuring that their subordinates are performing
their job duties in a responsible and accountable manner. This requires setting
clear standards and expectations and holding employees accountable for meeting
them.
Support
Supervisors must provide the necessary support and resources to help their
subordinates perform their job duties effectively. This includes providing
training, guidance, and feedback as needed.
Recognition
Supervisors must recognize and reward employees for their achievements and
contributions to the organization. This helps to build morale and motivation
among employees and encourages them to continue to perform at a high level.

The scope of supervision in sports management includes:

1. Team and Athlete Oversight: Managing training, performance, welfare,
and safety.
2. Operations and Administration: Supervising staff, event logistics,
budgets, and compliance with rules and regulations.
3. Marketing and Sponsorship: Overseeing branding, sponsorships, and fan
engagement.
4. Event Management: Planning, executing, and ensuring safety during
events.
5. Legal and Ethical Compliance: Managing contracts, ensuring ethical
conduct, and resolving conflicts.
6. Technology and Data: Integrating technology for training and analytics.
7. Public Relations: Handling media, press, and crisis management.
8. Youth Programs: Overseeing youth and community sports development
programs.
 Public Relations
Public relations is the distinctive management function which helps
establish and maintain mutual lines of communication, understanding,
acceptance, and cooperation between a team, athlete, league, organization,
company, and brand, and its respective publics by:
 Preparing media kits
 Writing player bios
 Compiling stacks of statistics
 ‘Wining and dining’ sports reporters
 Maintaining the press box
 Arranging media interviews
 Booking player appearances on television & radio sports shows
 Handling crises when players run afoul of the law
 Maintaining the team website & blog
 Providing constant updates for fans on Facebook and followers on Twitter

Needs in Sports Management:

1. Media Coverage: PR ensures positive media attention and coverage of
games, athletes, and events, which helps maintain public interest.
2. Crisis Management: Effective PR helps navigate scandals, injuries, or
controversies by managing communication to the public.
3. Fan Engagement: PR helps build strong relationships with fans through
communication strategies, social media, and community outreach.
4. Brand Management: PR helps maintain the image of the team or
organization, ensuring alignment with values and goals.
5. Sponsorship & Partnerships: PR is essential in promoting partnerships
and securing sponsors by enhancing visibility and credibility.
Importance:
1. Reputation Building: A strong PR strategy builds and maintains a positive
public image, which is vital for long-term success.
2. Influence & Trust: PR fosters trust with stakeholders (fans, sponsors,
media), which helps the organization gain influence and retain support.
3. Crisis Resolution: In the face of negative events, PR plays a key role in
protecting and restoring the organization's reputation.
4. Revenue Generation: Positive PR attracts sponsors, media deals, and a
larger fanbase, which boosts revenue.
5. Community Connection: Through strategic communication, PR ensures
the sports entity remains connected and relevant to its community.

Principles of Public Relations in Sports Management:

1. Transparency: Open and honest communication builds trust with fans,
sponsors, and the media. Transparency helps manage expectations and
avoid misinformation.
2. Consistency: Consistent messaging across all platforms (social media,
press releases, interviews) helps maintain a strong, unified brand image.
3. Responsiveness: Timely responses to both positive and negative situations
are critical. Whether it's engaging with fans or handling crises, being
proactive is essential.
4. Audience-Centric: Tailor communication to different audience segments
(fans, sponsors, media, community) to meet their unique needs and
interests.
5. Authenticity: Genuine communication resonates more deeply, helping
build stronger connections with fans and stakeholders. It creates an
emotional bond with the audience.
6. Crisis Preparedness: Being prepared with a strategy for handling
potential crises ensures swift, effective action when unexpected events
occur.
7. Ethics: Ethical communication, fair play promotion, and honest dealings
enhance credibility and trust in sports management.

Techniques of Public Relations in Sports Management:

1. Press Releases: These are formal statements distributed to the media to
announce significant news, like player transfers, event announcements, or
sponsorship deals.
2. Media Relations: Developing strong relationships with journalists,
broadcasters, and influencers to secure coverage, manage interviews, and
promote positive stories about the team or organization.
3. Social Media Management: Utilizing platforms like Twitter, Instagram,
and TikTok to engage directly with fans, share real-time updates, and
manage the team or athlete’s online presence.
4. Community Engagement: Organizing events, charity activities, or fan
meet-and-greets to connect with the community and foster loyalty and
goodwill.
5. Crisis Communication Plans: Having a set communication strategy in
place for responding to scandals, injuries, or negative news, including
prepared statements, key talking points, and a chain of command.
6. Event Promotion: Using media partnerships, influencers, and digital
marketing to generate buzz around events, games, and initiatives.
7. Brand Storytelling: Sharing behind-the-scenes stories, personal athlete
narratives, and highlights to create an emotional connection with fans.
8. Sponsorship Activation: Promoting and leveraging sponsorships by
creating campaigns that integrate the sponsor’s brand with team activities,
increasing exposure for both parties.
9. Press Conferences & Interviews: Arranging and managing public
appearances for athletes and coaches to interact with the media, ensuring
consistent, positive messaging.
10.Monitoring & Analytics: Tracking public sentiment through social media
analytics, press mentions, and fan feedback to assess the impact of PR
efforts and adjust strategies.