SUMMARY OF THE PROJECT

Name of the Farm

“EGG _____’’

The proposed project "______" is a name that perfectly encapsulates the essence of

what the business will offer. It is a name that was chosen carefully by the owner, Ms.

Myll Viliran. It shall be called as such because of the following reasons:

1. It is a unique name that will leave a lasting impression on those who hear it,

making them curious to learn more about what the business has to offer.

2. signifies the high-quality and fresh products that will be offered to customers.

Location

The proposed project poultry farm will be placed on the family-owned land of

Ms. Joeliza Mananquil and her Family. Which is in Barangay Canlargo, Bais City,

Negros Oriental. The owned lot is more or less than 1 hectare but only 300 square

meters are needed for the said project. This strategic location will allow for easy

access to potential customers and ensure a steady demand for the farm's products.

The proposed location of the farm is ideal for a poultry farm because the area

has a favorable climate for raising poultry, with plenty of sunshine and moderate

temperatures. This will create a comfortable environment for the chickens and help

them grow healthy and strong. Also, it’s located near major transportation routes,

making it easy to transport poultry products to markets and customers. This will

reduce transportation costs and ensure that the products reach customers in a timely

manner.

Brief Description of the Project

 The proposed business will focus on providing quality fresh eggs to

consumers.This includes gathering the eggs in a sanitary manner, sorting them out to

remove any damaged or dirty eggs, and ensuring that the eggs are properly cleaned

and stored before distribution. By following these steps, the Poultry Farm can

guarantee that only the highest quality eggs are being given to consumers. The

primary target of is the business establishments that involved buying and selling eggs

from the selected barangays in Tanjay City, Negros Oriental. Egg poultry farms play a

crucial role in the food industry by providing a steady supply of fresh and nutritious

eggs to consumers. These farms are typically equipped with modern facilities and

equipment to ensure the health and well-being of the hens, as well as the quality of the

eggs produced.

Market Study

The proposed project product is chicken eggs. Businesses who sell eggs in

selected 12 Barangay in Tanjay City, the target customers. The selling price is 250

Php per tray but for large only. Other sizes have different selling prices such as

peewee, small, medium, and we include the crack eggs. The pricing of chicken eggs

can vary depending on factors such as production costs, demand-supply dynamics,

and market conditions. In general, with fluctuation occurring or unforeseen events

like disease outbreaks in poultry farms. In terms of supply analysis, there are

(12 )established egg poultry Farm competitors in Tanjay City.

The market share of the proposed project is 5% per week. It signifies that the

farm holds a relatively small portion of the overall market, but is still a significant

player in the business industry. The farm has established a solid customer base and is

able to attract a significant portion of the market demand. By focusing on

differentiation, innovation, and customer satisfaction, the farm can increase its market

share and strengthen its position within the industry. By continuously monitoring

market trends and adapting its strategies, the farm can navigate challenges and

capitalize on opportunities to grow its market share in the future.

Technical Study

The proposed business is classified as a small-scale poultry farm because it

only has 1,120 hens and requires only two (2) employees to operate. The two workers

will be tasked with harvesting, weighing, and packaging. They will also inspect the

chickens that laid eggs, collect eggs from battery cages, weigh the eggs, and place

them in paper trays according to size. The eggs will then be stored in a stockroom if

they are ready for sale.

There will be a list of machinery, equipment, and materials to be used in the

manufacturing and production process; such as battery cages, automatic vaccinators,

shovels, rakes, sprayers, weighing balances, egg crates, egg trays that totals to PHP

13,289.00. In addition to machinery and equipment, the cost of the building and

materials for the poultry farm is also crucial. The total cost for the building and

materials is PHP 155,376.00. This includes the construction of the chicken coop,

fencing, and other infrastructure necessary for the operation of the farm.

Raw materials, supplies for the chicken and utilities like water and electricity

are vital for the operation of the business. Water is needed for cleaning and processing

the chicken products, while electricity is required for running equipment and

machinery. Without these utilities, the business will not be able to function effectively

and may face operational challenges.

In addition, the plant location, layout, waste disposal, and direct labor requirements

are also significant factors to consider in the technical aspect of the study

Management Study

Gorya’s Poultry Farm is a business owned by Ms. Myll Viliran and operates as

a sole proprietorship. Two workers will be employed on the farm when it starts up, as

stated in the technical section. The organizational structure will be from the general

manager down to the workers. Each worker must meet the firm’s required

specifications, qualities, and requirements to be hired. This means that the workers

must have the necessary skills, knowledge, and abilities to perform their tasks

efficiently. They must also possess qualities such as being hardworking, responsible,

and dedicated to their work. Organizational Cost of the firm will be derived from

various business registration fees, namely on the Department of Trade and Industry

(DTI), Bureau of Internal Revenue (BIR), and the local municipal hall for mayor’s

permit and other business licenses.

Financial Study

The firm's owner is in charge of investing the startup funds. It will also

provide funding for the project's initial capitalization. The funds have already been

used to cover the project's manufacturing costs, registration fees, and other expenses

incurred by the business. The financial analysis will consist of a five-year projected

income statement, cash flow statement, balance sheet, and financial statement

analysis. Based on the findings, the poultry farm business is feasible because it can

generate an income of PHP 218,180.33 during the first year of operation and increase

by 12% the following year. The financial ratio analysis of the company shows that the

liquidity ratio has been increasing over the years, from 16.79 in the first year to
106.79 in the fifth year. This is a positive sign as it means that the company has

enough current assets to cover its short-term liabilities. This mean that during the first

year of operation, every PHP. 1.00 liability of the company has an equivalent PHP.

16.79 of their current assets which is set aside to pay such obligations.

On the other hand, the business can also meet its long- term obligations based

on its solvency as the ratio decreases from 0.024 in the first year to 0.008 in the fifth

year. When it comes to profitability, although it decreases during the third year of

operation as the company needs to dispose of the hens and buy new sets of RTL

chickens, the company can still generate profits and will not incur loss during the

five-year projections. As for the payback period of the business, it will take 1.47 years

to recover the cost of investment. According to financial statements, the break-even

point for sales in pesos is PHP. 36,308.53 in the first year, indicating that the

company will make no profit on this volume of sales. The company will have 97%

margin safety. The Discounted Cash Flow Analysis, on the other hand, calculates the

Net Present Value of the invested amount, which is PHP 1,232,229.50, assuming a

1% present value in 5 years

Socio-Economic Study

Eggs Star is a sole proprietorship form of business organization, headed by

Ms. Myll Viliran as the general manager/owner. . As the general manager and owner,

Ms. Viliran is responsible for overseeing all aspects of the business, from purchasing

supplies to managing finances to marketing the products. At the start, Gorya’s Poultry

Farm will have two workers who will assist Ms. Viliran in running the business.

These workers will play a crucial role in ensuring the success of the venture, as they

will be responsible for carrying out the day-to-day operations of the business. Each
worker must meet certain specifications, qualities, and requirements before being

hired at Gorya’s Poultry Farm that they should have a basic understanding of the egg

industry and be able to work effectively in a team setting.

INTRODUCTION

Brief Background of the Study

Poultry Farming stands as a dynamic and multifaceted sector with

profound implications for food security, economic development, and sustainable

agriculture food. Today, poultry farming holds significant relevance within the global

food industry due to several key factors. Chicken eggs are nature's perfect, the egg

white is an excellent natural source of high-quality protein, which is rich in essential

amino acids. The yolk is a source of antioxidants, aromatic amino acids, carotenoids,

vitamins, phospholipids, and proteins, which not only provide nutritional value but

also act pro-health and might prevent heart diseases. the eggshell supplies are well

absorbed by the human body minerals, of which the most important is calcium.

Global egg consumption has tripled in the past 40 years with consumer quality

expectations increasing just as rapidly. The International Egg Commission’s vision is

to facilitate an independent and sustainable food supply, ensuring food self-

sufficiency for people now and in the future (Zaheer, 2020.)

The poultry industry must respond to “food” as defined by the consumer.

Chicken eggs have long been recognized as a nutritional powerhouse. With the egg

white containing high-quality protein and the yolk packed with essential nutrients, it's

no wonder that eggs are a staple in many diets around the world. This essay will

explore the historical context, key figures, and the impact of chicken eggs on human

health and the food industry. Buying habits essentially reflect the public’s definition
of need. In this respect, three items arise, an accentuated devotion to product safety,

welfare of the animal during its production, and care of the environment in doing so

(DA &NAFC, 2018).

Therefore, researchers focused on finding solutions to improve the efficiency

and sustainability of the poultry industry in the country. The poultry industry has

always been faced with the challenge of meeting consumer demands when it comes to

food products. One such product that has stood the test of time and continues to be a

favorite among consumers worldwide is the chicken egg. Rich in proteins, essential

nutrients, and versatility, eggs have maintained their status as a staple in many diets.

The research being conducted in the poultry industry in Tanjay City, Negros Oriental

is essential for driving innovation, improving efficiency, and ensuring the

sustainability of the industry.

Objectives of the Study

● To determine if the study is feasible or not

● To determine if the business is viable from the marketing point of

view.

● To determine if the business is viable from the management point of

view

● To determine if the business is viable from the financial point of view

● To determine if the business is viable from the economic and social

point of view.

Operational Definitions of Terms

● Poultry farm. A farm on which domestic fowls, esp chickens, are reared for
their eggs or meat.
● Eggs. A hard-shelled reproductive body produced by a bird and especially by
the common domestic chicken.

● Business. refers to an organization or enterprising entity engaged in

commercial, industrial, or professional activities.

● Barangay. A small territorial and administrative district forming the most

local level of government.

● Sizes. A measurement of an object or a thing using its overall dimensions.

The size tells us how big or small something is.

● Establishment. An establishment is an enterprise, or part of an enterprise, that

is situated in a single location and which only a single productive activity is
carried out or in which the principal productive activity accounts for most of
the valued added.

● Competitors. Competitors are other businesses who can offer the same or
similar goods and services to your customers.

● Respondents. A person who answers a question, letter, email message,

survey, or anything else that requires a response.

● Prices. the amount of money given or set as consideration for the sale of a
specified thing.

● Supplier. A person or organization that provides something needed such as a

product or service.

● Demand. an economic concept that relates to a consumer's desire to purchase

goods and services and willingness to pay a specific price for them.

● Market Share. A percentage of an industry's total sales over a certain period

that a particular company can claim.

● Egg Tray. A usually square paperboard tray shaped to hold and protect eggs
in a shipping case or crate.
 ● Egg Production. Eggs are produced by laying hens. Laying hens are
specialized breeds of chicken that have been selected for their high rates of
egg production.

● Survey Method. A practice of gathering data for a study by asking people

questions related to your research.

Scope and Limitations of the Study

This study will be focusing only on egg production on layer chicken. The

proposed project poultry farm will be place on the lot owned by Mrs. Joelisa M.

Siglos and Family, which is located in Brgy. Canlargo, Bais City, Negros Oriental.

This study will be focusing on (8) major aspects of a feasibility study, namely:

Sample Size,Financial, Marketing, Technical, Management, and socio-economic

aspects.

This study will be based on the response of the 213 respondents (table1.1)

Researchers depend on respondents to give honest information, though there is a

chance of inaccuracies due to various factors. Readers should be wary of the study's

conclusions as the data may not be completely precise. It is important to recognize

and consider the study's limitations when interpreting results to draw cautious

conclusions. Researchers can enhance credibility by acknowledging and addressing

these limitations.

Objectives of the Market Study

● To identify the trays of eggs were sold in a week

● To determine which sizes of eggs are most sellable

● To determine the pricing strategy of the business

● To identify the types of business that are selling of eggs

 ● to maintain the satisfaction of the customers

Methodology

The methodology that the researchers used in gathering data and analysis that

are relevant to the research. It describes and expounds on the research design,

research environment, research respondents, and statistical treatment of data.

The researchers chose to use the Quantitative Method to gather data and

analyze the results. The researchers specifically conducted descriptive surveys among

selected individuals in Tanjay City, Negros Oriental. The chosen method of data

collection was using a Survey Questionnaire. The Survey Questionnaire Part I: Profile

of the respondents In this section of the survey questionnaire, the respondents are

asked to provide their basic information related to their business. This includes the

type of business they are engaged in, such as Sari-Sari Store, Grocery Store, Meat

Shop, or Egg Wholesaler. They are also asked to indicate the number of years their

business has been in operation, ranging from less than 2 years to 10 years and above.

This information helps in categorizing the respondents based on the nature and

experience of their business.

Part II: Survey Questions The survey questionnaire also contains specific questions

related to the egg-selling business of the respondents. This is about the quantity of

extra-large (XL), Large (L), Medium, and Small eggs they sell on a weekly basis.

This information helps in understanding the demand for different sizes of eggs in the

market. Another set of questions in the survey questionnaire pertains to the pricing of

eggs from Extra Large (XL), Large (L), Medium, and Small eggs to their suppliers.

This information helps in analyzing the cost dynamics of the egg-selling business.
This allowed the researchers to collect specific information from the respondents that

would assist in achieving the objectives of the study.

Demand

This section summarizes the results of the survey conducted to determine the

demand for the proposed business.

The researchers focused their study on the business establishments that are

involved in buying and selling eggs in (12) selected barangays in Tanjay City, Negros

Oriental. This barangay was chosen due to its diverse population. These barangays

were chosen due to the large concentration of retailers and customers. Through the

valuable insights and perspectives provided by the responders, the researchers gained

deeper understanding of the business research and developed comprehensive findings.

Responses

In gathering the data and in obtaining the sample size of study, the researchers

first asked for a list of business establishments in Tanjay City, Negros Oriental. Upon

receiving the list, the researchers identified the barangays that had a high population

of establishments involved in the buying and selling of eggs, as well as those with a

large population of potential target customers. The researchers used Raosoft as a tool

to know the sample size which is equivalent to 213. Also, in the table provided,

researchers listed the total number of establishments in the identified barangays to

establish the pool of potential target customers. Using the sample size of 213 as a

divisor, the researchers found that the use of Raosoft provides similar results. To

determine the 165 target customers (as shown in Table 3), the researchers used

question 5, which asked if they were willing to buy products. 163 people said yes,
which equaled 77.62%, and the researchers multiplied the sample size of 213 by the

percentage of those who said yes to get 165, who are our target customers.

Table1
Sample sizes ofselected barangays in Tanjay City, Negros Oriental

List of Barangay in Total Business Sample Size

Tanjay City, Negros Establishments
Oriental

Santa Cruz Viejo 77 36

Santa Cruz Nuevo 38 17

San Jose 29 13

Luca 27 12

Poblacion 9 76 34

Poblacion 1 35 16

San Isidro 25 11

Tugas 32 14

Polo 38 17

Novallas 52 23

Azagra 18 8

Obogon 26 12

Total 472 213

Table 1 shows sample sizes of selected barangays in Tanjay City, Negros Oriental.

Results showed that out of 12 barangays surveyed, Santa Cruz Viejo had the highest

number of business establishments, with a total of 77, followed closely by Poblacion

9 with 76. Both barangays evidently thrived economically, with a wide range of

businesses catering to the needs of the community. On the other hand, Azagra showed

the lowest number of establishments with only 18. This indicates that the number of

business establishments serves as the basis for supplying the amount of poultry eggs

in each barangay.

Table 1.1
Respondents preferences, in terms of types of business.
 Business Frequency Percentage
Sari-sari Store (with
egg sold in retail or 146 68.54%
wholesale)
Grocery Store (with
egg sold in retail or 22 10.33%
wholesale)
Meat Shop (with egg
sold in retail or 23 10.80%
wholesale)
Egg Wholesaler 22 10.33%
Total 213 100.00%

Table 1.2
Frequency and percentage distribution of the respondents’ profile in terms of years in
operation.

Years of Operation Frequency Percentage

Less than 2 years 68 31.92%

2 - 5 years 59 27.70%

6 - 9 years 46 21.60%

10 and above 40 18.78%

Total 213 100.00%

Table 2. How many trays of XL, Large, Medium, and Small eggs do you often sell in

a week?

Total trays of Extra Large-sized egg sold per week.

 Mean Trays of XL Total trays of
Target Percentage of
sized egg sold per XL sized egg
Customers Respondents
week sold per week

165 3 32.05% 158

165 8 42.31% 558

165 13 8.33% 178

165 18 4.50% 133

165 23 0.00 0

165 28 0.00 0

165 33 1.92% 104

165 38 3.20% 200

Others:

165 50 7.69% 634

Total 100.00% 1,962

Table 2.1

Total trays of Large sized egg sold per week.

Target Mean Trays of Percentage of Total trays of L

Customers Large sized egg Respondents sized egg sold
 sold per week per week

165 3 26.16% 129

165 8 38.37% 506

165 13 5.81% 124

165 18 9.30% 276

165 23 3.50% 132

165 28 4.07% 188

165 33 2.91% 158

165 38 1.74% 109

Others:

165 50 8.14% 671

Total 100.00% 2,293

Table 2.2

Total trays of Medium sized egg sold per week.

Mean Trays of Total trays of

Percentage of
Target Customers Medium sized egg M sized egg
Respondents
sold per week sold per week
 165 3 33.33% 164

165 8 40.23% 531

165 13 3.45% 74

165 18 1.15% 34

165 23 5.75% 218

165 28 4.60% 212

165 33 8.04% 437

165 38 2.30% 144

Others:

165 50 1.15% 94

Total 100.00% 1,908

Table 2.3

Total trays of Small sized egg sold per week.

Mean Trays of Total trays of S

Target Percentage of
Small sized egg sized egg sold per
Customers Respondents
sold per week week

165 3 41.90% 207

165 8 27.03% 356

165 13 1.35% 29

165 18 1.35% 40

165 23 9.46% 359

165 28 4.05% 187

165 33 6.76% 368

165 38 2.7% 169

Others:

165 50 5.40% 445

Total 100.00% 2,160

Table 3. How much do you pay for XL, Large, Medium, and Small eggs for your
supplier?

Total prevailing suppliers’ prices of XL-sized egg

Price Frequency Percentage

205 1 0.6%
210 0 0%
215 6 3.38%
220 16 9.03%
225 46 25.98%
Others:
180 24 13.55%
250 7 3.95%
260 20 11.29%
270 24 13.55%
275 3 1.69%
300 26 14.68%
320 1 0.06%
330 2 1.12%
350 1 0.06%
TOTAL 177 100%
Table 3.1

Total prevailing suppliers’ prices of L-sized egg

Price Frequency Percentage

180 1 0.58%

185 0 8.72%

190 6 6.39%

195 16 8.13 %

200 46 17.44%

Others:

165 24 0.58%

230 7 3%

240 20 2.32%

250 24 18.60%

260 3 17.44%

270 26 15.11%

287 1 1.16%

310 2 0.58%

TOTAL 172 100%

Table 3.2

Total prevailing suppliers’ prices of M-sized egg

Price Frequency Percentage

170 2 2.29%
175 3 3.44%
180 21 24.13%
185 8 9.19%
190 0 0%
Others:
150 3 3.44%
155 1 1.14%
160 4 5%
220 1 1.14%
230 7 8.04%
235 1 1.14%
240 31 35.63%
245 2 2.29%
250 2 2.29%
300 1 1.14%
TOTAL 87 100%
Table 3.3

Total Prevailing Suppliers’ Prices of S-sized egg

Price Frequency Percentage

160 3 4%

165 4 5.33%

170 13 17.33%

175 7 9.33%

180 2 2.66%

Others:

150 2 2.66%

210 1 1.31%

220 7 9.33%

225 11 14.66%

230 19 25.33%

240 2 3%

245 4 5.33%

TOTAL 75 100%
Table 4

Competitors of poultry farm in Tanjay City and the assumed equal market share
Assumed Equal
Trade Name Owners Name Place of Origin
Market Share
1. AL Khair Boiler
Tiu, Melchizedek Azagra, Tanjay City 5%
Chicken Farm

2. FJE Poultry Farm Poblacion 02, Tanjay 5%

FJE
Corporation City

3. HAD. San Roque Arnaiz, Tomasito Sta. Cruz Nuev, Tanjay 5%

Poultry Farm A. City

4. JM Poultry & Poblacion 05, Tanjay 5%

T. Padilla
Livestock Supply City

5. Taala Farm Bonnie Taala Bacolod City 5%

6. Kenneth Teves 5%
Kenneth Teves Sta. Cruz Viejo
Poultry Farm
7. ECPIC Onies Novallas, Tanjay City 5%

8. Roxas Poultry 5%
Roxas Valencia, Bais City
Farm
9. Daaz Poultry Pamplona, Negros 5%
Daaz
Farm Oriental

10. Rabbiton Poultry Pamplona, Negros 5%

Poul & Edin
Farm Oriental

11. Tony’s Poultry 5%

Tony Municipality of Amlan
Farm
12. JohnVis Farm Jonh Vis Sanjose 5%

13. RMS Poultry Tanjay City 5%

14. Shekinah Farms, 5%

Shekinah Pamplona
Inc.
15. Bahian Farmers 5%
Tanjay City
Association
 16. Don Roberto’s 5%
Tanajy City
Chicken

17. Poultry House Dauin 5%

18. Buhisan Farm Dauin 5%

19. Grajo’s 5%
Sibulan
Compound
20. Gorya’s Poultry Myll, Miles, Mira, Brgy. Canlargo, Bais 5%

Farm Baby, Joeliza City

Table 5

If a new poultry farm will be established within Bais City, Negros Oriental, would
you consider purchasing it from us?

Response Frequency Percentage

Yes 163 77.62%

No 47 22.38%

Total 210 100.00%

Table 5 presents the feedback from the respondents of 12 selected Barangay in

Tanjay City, and their willingness to purchase poultry products from a new farm. The

respondents were asked whether they would consider purchasing from the farm,

77.62% of the result answered yes, while 22.38% answered no.

Table 5.1
Total demand of eggs in trays per week for Goryas poultry farm based on assumed
equal market share

Project Demand of
Gorya’s Poultry
Assumed Equal
Sized of Egg Trays of Egg Sold Farm Based on
Market Share
Assumed Equal
Market Share

Extra Large 1,962 5% 98

Large 2,293 5% 115

Medium 1,908 5% 95

Small 2,159 5% 108

Total 8, 322 416

PROJECTED ANNUAL DEMAND/SALES OF EGGS BASED ON QUANTITY

OF PURCHASED PER WEEK

(TRAYS)

Table 9.

Projected Demand/Based Year.

Projected Projected Annual
Projected Weekly
Weekly Selling Price Sales
Sales
Demand
98 250 24, 500 1, 274, 000.00

115 240 27, 600 2, 383, 680.00

159 230 36, 570 1, 901, 640.00

108 220 23, 260 1, 235, 520.00

Total 6, 794, 840.00

PROJECTED ANNUAL DEMAND/SALES OF EGGS BASED ON QUANTITY

OF PURCHASED PER MONTH

 (TRAYS)

Table 10.
Projected Demand (2025-2029)
Percentage Annual Total Projected
Year Annual Sales
Increase Annual Sales

2025 6, 794, 840.00 Based Year 6, 794, 840.00

2026 6, 794, 840.00 5% 7, 134, 583.00

2027 7, 134, 583.00 5% 7, 491, 312.15

2028 7, 491, 312.00 5% 7, 865, 877.76

2029 7, 865, 877.00 5% 8, 023, 195.31

Total 30, 514, 968.2

Table 16.
Projected sales from Cull.
Year Cull Selling Price Total
2025

2026

2027

2028

2029
Machinery and Equipment
The machinery and Equipment to be used in the proposed project are
presented in Table 20.

Table 20.

Machinery and Equipment

Quantity Machinery Equipment Price

1 piece Automatic Vaccinator 500

2 pieces Rakes 300

2 pieces Sprinklers 450

1 piece Sprayer 500

2 piece Shovel 450

1 piece Weighing Scale 700

1 piece Egg Scale 1,200

100 pieces Egg Trays 1,200

10 pieces Egg Crates 2,550

1 piece Water Tank 6,300

Total 14, 150

Marketing Program

Product

The proposed project is chicken eggs. The researcher's focus on ensuring the

health of the hens is critical for maintaining a successful egg production operation.

And also,to fulfill the satisfaction of the buyers. Researchers are also exploring

sustainable farming practices to reduce the environmental impact of egg production.

This includes investigating alternative feed ingredients, implementing waste

management systems. Eggs are so nutritious that they’re often referred to as “nature’s

multivitamin.” They also contain unique antioxidants and powerful brain nutrients

that many people are deficient in. Eggs are a good source of protein and vitamins.

They can be a healthy addition to a dietary plan, if a person eats them in moderation.

However, it is important to properly cook and prepare them. Eggs are a versatile food

and people can enjoy them in a variety of ways. Methods for safely cooking eggs can

include poaching, hard cooking, scrambling, frying and baking. However, it is

important to ensure that yolks are firm. It is also convenient to prepare and it is not

time consuming.

Product Category. The product that will be sold is food and falls under the category

of animal products, and it belongs to the poultry and eggs category.

Brand

A brand is a product, service or concept that is publicly distinguished from

other products, services or concepts so that it can be easily communicated and usually

marketed. Branding is the process of creating and disseminating the brand name, its
qualities and personality. Branding could be applied to the entire corporate identify as

well as to individual products and services or concepts. Well-known advertising

copywriter and ad agency founder David Ogilvy defined a brand as: “ the tangible

sum of a product ‘s attributes: its name, packaging and price, its history, its reputation,

and the way it’s advertised.

Figure 1.

Brand Logo

Figure 2.

Poultry Farm Flyer

Packaging

Figure 3 shows the traditional packaging of eggs, which is a square cardboard

paper tray that will be tied with straw rope for extra protection.

Figure 3.

Packaging

Pricing

The cost of production and the quantity of goods produced will cause the

product's pricing. Customers would receive comparable benefits at a fair price from

the product. Product costs, including direct material and utility expenses, are taken

into account when setting prices. The unit cost is calculated by dividing the total

manufacturing costs by the number of units produced, and then a markup is added.

The daily capacity of units generated will be in the technical study.

 TECHNICAL STUDY

Objectives of the Technical Study

 To determine the necessary direct and indirect materials for production

 To determine the method of production

 To determine how much each necessary material will cost.

 To have the ability to offer a daily production schedule and capacity

 To determine the product's manufacturing expenses.

Product

Description of the Product. The product that will be sold is chicken eggs, which will

be classified and sold in a tray by size. The egg sizes that will be available is XL,

Large, Medium, and Small.

Uses of the Product. Chicken eggs are commonly used in a variety of dishes, both

sweet and savory. The common preparation of egg are scrambled, fried, poached,

hard-boiled, soft boiled, omelets, and pickled. In addition, protein can be found in

eggs, both the whites and the yolks. They are an excellent source of vital nutrients like

vitamin, and contain heart-healthy unsaturated fats. As a result, consumers may

benefit greatly from the Gorya's egg production.

Description of the Process

Harvesting of eggs in the Poultry House.

1. Checking all the chickens one by one.

2. Prepare the reusable tray to collect the eggs.

3. Slowly collect the eggs from their cages.

4. Then, pile the trays of egg by layer to the storage room.

5. Transfer the trays by 10 layer to the inventory room where the sizing and listing of
the eggs happens.

6. Using an egg scale, weight the egg individual while checking its quality.

7. Once finished identifying its sizes, pile the trays by its sizes according to their
weight.

8. After inventory, relocate all the trays by its sizes to a room that has cool
temperature in order to prolong shelf life.

9. Prepare the egg product by its sizes for the delivery.

10. Ready to deliver.

Figure 4.
Process Flow Chart

Pile trays by layers in a

designated safe area.
Production Schedule

The poultry farm will operate from 8:00 AM to 5:00 PM, a total of eight (8) hours a

day and thirty (30) working days a month.

The table below shows the worker’s assigned task.

Table 18.

Assignment of Two (2) Workers.

Workers Task

Worker 1 Harvesting/Feeding

Worker 2 Harvesting/Feeding

Veterinarian Inspecting the Chickens

Table 19.
Actual Daily Operations.

Workers Schedule Task

Inspecting all the chickens to
Worker 1 & 2 8:00am - 9:00am
see if they had laid any eggs.

Marking the cages that

contain hens that have not

9:00am - 10:00am
laid an egg on that particular

day.

10:am - 11:00am Collecting all the eggs.

Inspecting the collected eggs

11:00am - 12:00nn and removing the damaged

ones.
 Weighing the eggs and

1:00pm - 3:00pm placing them in trays based

on their specific sizes.

Place the eggs into the egg

crates and store them in the
3:00pm - 5:00pm stockroom. Afterwards, the
workers will clean the
chicken manure.

Figure 5.

Gantt Chart

Months Septembe October Novembe December January

r 2024 2024 r 2024 2024 2025
Securing permits
and licenses
Building the
Poultry Farm
Purchasing
Supplies and
Equipment
Equipment
Purchasing
Ready-to-lay
Hens

Hiring of
Workers

Promotional
Activities
 Start of Business
Operation
After a week of
operation, the
poultry farm can
generate cash

Plant Location

The pinned location of figure 6 below is where the proposed poultry farm will be

located. It is located at Barangay Canlargo, Bais City, Negros Oriental, the lot is owned by

Miss Joeliza Mananquil and Family.

Figure 6

Plant Location
 Figure 6 shows the pinned location of the proposed poultry farm will be located.

Located at Barangay Canlargo, Bais City, Negros Oriental, the lot is owend by Miss Joeliza

Mananquil and her family.

Plant Size and Layout

The layout of the poultry farm and its corresponding measurements is shown in figure

7 below. The size of the poultry farm is 350 square meters.

Figure 7.

Floor Plan, Front and Rear Side Elevation, and Cages Frame Details.

Figure 8.

Figure 8 shows the Poultry House,

Raw Materials and Supplies

The raw materials and supplies to be used in the proposed project are presented in

table 21.

Table 21.

Raw Materials and Supply

Total Price
Quantity Price Per Unit Cost Per Materials Supplier
Annum

Total
Biological Assets

Table 22.

Ready to Lay Chickens

Total Price
Quantity Price Per Unit Cost Per Materials Supplier
Annum

Total
Table 23.

Utilities

Utilities Cost Per Month Annual Utility Cost

Electricity

Water

Total

Table 23 shows the total cost per month for its utilities.
Table 24.

Utility Tools

Quantity Price Total

2 pieces Dustpan (Steel) 199 398

3 pieces Broom 30 90

3 pieces Gloves 55 165

1 pieces Spading Fork 470 470

2 piece Rakes 240 480

3 pairs Rubber Boots 260 780

Total 2, 383.00

Table 24 shows all the utility tools to be used in the proposed project

Table 25.

Furniture and Fixtures

Furniture and
Quantity Price Total
Fixtures
Mono Block
2 260.00 520.00
Chair
Wooden Table
1 1,100.00 1,100.00
w/ Drawer
Total 1,620.00

Table 25 show above provides the furniture used in the said project.

Table 26.

Production Supplies

Quantity Price Total

1 piece Calculator 50.00 50.00

1 piece Record Book 110.00 110.00

1 Box Ball pen 90.00 90.00

Total 250.00

Table 27.

Direct Labor
 Monthly Annual
Position Annual Deductions
Income Wages

PAG- PHILHEALT TOTAL

SSS
IBIG H NET PAY

Worker 1 7,750.00 93,000.00 6,720.00 6,000.00 4,800.00 75,480.00

Worker 2 7,750.00 93,000.00 6,720.00 6,000.00 4,800.00 75,480.00

Veterinaria
4,000.00 48,000.00 0 0 0 48,000.00
n
19,500.0 234,000.0 13,440.0 123,480.0
Total 1,000.00 9,600.00
0 0 0 0

Figure 9.

Organizational Structure

MANAGER/OWNER

WORKER 1 WORKER 2 VETERINARIAN