i

Level of Demand on the Establishment of Gorya’s Poultry Farm

in Barangay Canlargo, Bais City, Negros Oriental

Bagtong, Mirajoy E.; But-ay, Baby Jane L.; Dolerio, Miles Neña Clare C.; Mananquil,

Joeliza C.; and Viliran, Myll

College of Business Administration

Negros Oriental State University

Bais City, Negros Oriental

BA 304 (Business Research)

Ms. Rachelle Beth M. Balansag

Business Research Instructor

Mr. Sherwin F. Aguilar, MBA

Business Research Adviser

May 28, 2024

 ii

APPROVAL SHEET

This study entitled “LEVEL OF DEMAND ON THE ESTABLISHMENT OF A

POULTRY FARM IN BARANGAY CANLARGO, BAIS CITY:” prepared and
submitted by Bagtong, Mirajoy E.; But-ay Baby Jane L.; Dolerio, Miles Nena Clare
C.; Mananquil, Joeliza C.; Viliran, Myllin partial fulfillment of the requirements of the
degree, Bachelor of Science in Business Administration - Financial Management, has
been examined and here by accepted and recommended for Presentation and Oral
Examination.

RACHELLE BETH M. BALANSAG, MBA-HRM (CAR) SHERWIN AGUILAR, MBA

Instructor Adviser

PANEL OF EXAMINERS

Approval by Committee for Oral Examination on May 28, 2024 with a grade of _______.

GIOVANNI R. GRAVADOR, MBA NELJANE V. BURIAS

Member Member

MARY JANE Z. GARCIA, MBA

Chairman

Accepted and approved in Partial Fulfillment of the Requirements for the degree of
Bachelor of Science in Business Administration major in Financial Management.

MARY JANE Z. GARCIA, MBA

OIC-Dean,College of Business Administration
 iii

ACKNOWLEDGMENT

The researchers are overwhelmed with gratitude and sincerely appreciate the

following individuals who played significant roles in the success of this study:

Dr. Joel P. Limson, University President, for hiscontribution to research,

including his unwavering support for faculty and student research initiatives;

MARY JANE Z. GARCIA, MBA , GIOVANNI R. GRAVADOR, MBA, NELJANE

V. BURIAS, Panelists, who give different perspectives to discuss important issues, share

knowledge, and collaborate on finding solutions to complex problems.

Mr. Sherwin Aguilar, Adviser, who assisted in the smooth execution of the study.

His contributions, whether in providing resources or offering encouragement, greatly

facilitated the research process;

Ms. Rachelle Beth Balansag, Instructor in BA 304 (Business Research whose

guidance and expertise were vital in shaping the study.

Participant and Respondents for their willingness to cooperate and provide

valuable information, researchers would not be able to gather the data necessary to draw

conclusions and make meaningful contributions to their respective fields.

Above all, the researchers acknowledge the grace and blessings of the almighty

Father, whose divine guidance and protection paved the way for the successful

completion of this study.

The Researchers
v
 ABSTRACT

The main objective of Gorya's Poultry Farm's is to ensure the health and well-being of its
poultry stock. In this study, the researchers collected and analyzed data using a
quantitative approach, conducting descriptive surveys with selected individuals in Tanjay
City, Negros Oriental. The study's respondents were classified according to the type of
business they were involved in. Sari-Sari Stores had the highest number of respondents
146, accounting for 68.54. In contrast, the lowest had 22 respondents who identified as
egg wholesalers, accounting for 10.33%. In terms of years of operation, the majority of
respondents 31.92% have been in operation for less than two years, with only 18.78%
having been in operation for ten years or more. The results showed that the majority of
respondents preferred large-sized eggs, with 42.31% purchasing 8 trays per week. The
study also identified the competitive poultry egg suppliers in Tanjay City. Notably,
77.62% of respondents expressed willingness to purchase poultry products from a new
farm. Based on the assumed equal market share, the projected demand for Gorya's
Poultry Farm was calculated, with large-sized egg trays in the highest demand 191 trays
and medium-sized egg trays in the lowest demand 159 trays. In conclusion, With the
increasing demand for poultry products in Tanjay, this business has the potential to thrive
and cater to the needs of the market. The researchers recommend that a feasibility study
be conducted on the proposed business to determine if the existing demand for poultry
farm eggs is large enough to sustain a profitable business venture in the long term.

Keywords:
poultry farm, eggs, level, business, barangay, chicken, sizes, establishment, week, sold,
extra large, large, medium, small, consumer, competitors, respondents, selected, price,
supplier, demand, market, innovation, food, and industry
 vi

TABLE OF CONTENTS

Title Page

Title Page……………………………………………………………………………….....i

Approval Sheet……………………………………………………………………...…… ii

Acknowledgment…………………………………………………………...……....….....iii

Abstract………………………………………………………………………..…………. v

Table of Contents………………………………………………………………………... vi

List of Tables…………………………………………...……………………………….viii

INTRODUCTION……………………………………………………………………….1

Background of the Study……………………………………………………….... 3

Statement of the Problem …………………...………………..…………………...5

Significance of the Study………………………………………………………….7

METHODOLOGY……………………………………………………………...…….....9

Research Method…………………………………………………..…………….. 9

Research Respondents…………………………………………………………… 9

Statistical Treatment of Data………………………………………………..….. 10

Map of Selected Barangay in Tanjay City……………………………………….13

RESULTS AND DISCUSSION……………………………………..……………….…16

CONCLUSION……………………………………………..…………….…………… 34

RECOMMENDATIONS………………………………………………………...……..36

REFERENCES………………………………………………………………………… 38
 vii

APPENDICES…………………………………………………………………………..41

Appendix A. Request Letter …..…………….…………..………………..…….. 42

Appendix B. Survey Questionnaire………...………...………………………… 43

Appendix C. Raosoft Online Calculator……….………….……………………..46

CURRICULUM VITAE………………………………………………………………..47
 viii

LIST OF TABLES

TABLE TITLE PAGE

1 Sample sizes of each Barangay 11

1.1 Frequency and percentage distribution of the respondents’

profile, in terms of the business 16

1.2 Frequency and percentage distribution of the respondents’

profile, in terms of the years in operation. 17

2.1 Total trays of Extra-large-sized eggs sold per week. 18

2.2 Total trays of Large-sized eggs sold per week. 19

2.3 Total trays of Medium-sized eggs sold per week. 20

2.4 Total trays of Small-sized eggs sold per week. 21

3.1 Total Prevailing Suppliers’ Prices of XL-sized egg 23

3.2 Total Prevailing Suppliers’ Prices of L-sized egg 25

3.3 Total Prevailing Suppliers’ Prices of M-sized egg 27

3.4 Total Prevailing Suppliers’ Prices of S-sized egg 29

4 Competitors of poultry farm in Tanjay City and the assumed

equal market share 31
 ix

5.1 If a new Poultry Farm will be established within Bais City, 32

Negros Oriental, would you consider purchasing it with us?

5.2 List of Competitors Around Negros Oriental 33

 1

INTRODUCTION

Chicken eggs are nature's perfect food. The egg white is an excellent natural

source of high-quality protein, which is rich in essential amino acids. The yolk is a source

of antioxidants, aromatic amino acids, carotenoids, vitamins, phospholipids, and proteins,

which not only provide nutritional value but also act pro-health and might prevent heart

diseases. In turn, eggshell supplies are well absorbed by the human body minerals, of

which the most important is calcium. Global egg consumption has tripled in the past 40

years with consumer quality expectations increasing just as rapidly. The International Egg

Commission’s vision is to facilitate an independent and sustainable food supply, ensuring

food self-sufficiency for people now and in the future (Zaheer, 2020.)

The poultry industry must respond to “food” as defined by the consumer.

Chicken eggs have long been recognized as a nutritional powerhouse. With the egg white

containing high-quality protein and the yolk packed with essential nutrients, it's no

wonder that eggs are a staple in many diets around the world. This essay will explore the

historical context, key figures, and the impact of chicken eggs on human health and the

food industry. Buying habits essentially reflect the public’s definition of need. In this

respect, three items arise, an accentuated devotion to product safety, welfare of the

animal during its production, and care of the environment in doing so (DA &NAFC,

2018).
 2

Therefore, researchers focused on finding solutions to improve the efficiency and

sustainability of the poultry industry in the country. The poultry industry has always been

faced with the challenge of meeting consumer demands when it comes to food products.

One such product that has stood the test of time and continues to be a favorite among

consumers worldwide is the chicken egg. Rich in proteins, essential nutrients, and

versatility, eggs have maintained their status as a staple in many diets.

The research being conducted in the poultry industry in Tanjay City, Negros Oriental is

essential for driving innovation, improving efficiency, and ensuring the sustainability of

the industry.
 3

BACKGROUND OF THE STUDY

Poultry farming had been a part of Philippine agriculture for centuries, with

chickens being raised for eggs. The practice of poultry farming was traditionally small-

scale, with families raising chickens in their backyard for personal consumption.

However, as demand for poultry products increased, commercial poultry farming began

to emerge in the country. According to Cruz, L. (2019), in the 1960s, the government of

the Philippines launched a program to promote commercial poultry farming to address

food security concerns. This program led to the establishment of large-scale poultry farms

that were able to produce large quantities of chicken and eggs to meet the growing

demand of the population.

The importance of eggs in human nutrition cannot be understated. Eggs are a rich

source of protein, vitamins, and minerals, making them a highly nutritious food. They are

also versatile, affordable, and easy to prepare, making them a popular choice for meals

around the world. In addition to their nutritional value, eggs have also had a significant

impact on various industries. The poultry industry has become a major contributor to the

country's GDP, generating employment opportunities for thousands of farmers and

workers (Marion 2019).

Today, the Philippines is one of the leading producers of poultry products in

Southeast Asia. For the administration of President Marcos, industrialization of

agriculture is the key to the goals of food sufficiency and food security for the

Philippines.
 4

For the president, the project demonstrates that the country is ready to welcome

initiatives that support the food supply of Filipino's. The new farms will aim for

antibiotic-free chicken production and these medications will be used only when

necessary for the treatment of disease (Dutchman, 2022). The Philippines' total poultry

farming population in 2023 was estimated to be 191 million heads, a rise over the

previous year. Chicken was among the poultry meat widely consumed in the country. As

stated to Philippine Statistic Authority, the current population of Philippines is

118,501,717 based on projections of the latest United Nations data. The UN estimates the

July 1, 2024 population at 119,106,224. The Philippines' constantly expanding population

creates a significant demand for the country's supply of eggs.

 5

STATEMENT OF THE PROBLEM

The purpose of this study is to determine the level of demand on the establishment

of Gorya’s Poultry Farm in Barangay Canlargo, Bais City, Negros Oriental

Specifically, this study aims to answer the following questions:

1. What is the demographic profile of the respondents, in terms of:

1.1 types of business and

1.2 years of operation

2. What are the preferred numbers of trays of eggs, in terms of sizes;

2.1 Extra Large (XL);

2.3 Large (L);

2.3 Medium (M); and

2.4 Small (S) sold weekly in the target barangays?

3. What are the prevailing suppliers’ prices of poultry eggs, in terms of sizes:

3.1 P180-P350-Extra Large (XL);

3.2 P 165-P310-Large (L);

3.3P150-P300-Medium (M); and

3.4 P150-P245Small (S) in the barangays?

6
4. What are the names of the competitive poultry egg suppliers in Tanjay City, Negros

Oriental?

5. What is the level of demand of establishing Gorya’s Poultry Farm in Bais City, Negros

Oriental?
 7

SIGNIFICANCE OF THE STUDY

Establishing a poultry farm is a complex endeavor requiring consideration of

various factors and processes. This study will be invaluable to society, particularly for

those who prioritize poultry products. The proposed establishment, a Gorya’s Poultry

Farm, focuses on the benefits of consuming poultry products, encouraging innovation in

poultry-based delicacies.

The significance of establishing Gorya's Poultry Farm includes:

Entrepreneurs. Results of this study offers valuable insights and guidance for aspiring

entrepreneurs looking to enter the poultry farming industry. It demonstrates the

profitability and potential of poultry farming, motivating others to explore this business

opportunity.

Local Government Units-Tanjay City. The results of the study will provide access to

high-quality poultry products contributing to food security and public health.

Additionally, the farm will generate revenue for the local government through taxes and

fees, supporting economic development and job creation in the region.

Community: The results of this study will ensure residents to have access to nutritious

and affordable poultry products, promoting healthy eating habits and lifestyle choices.

Moreover, it offers an alternative source of income for individuals and families, enriching

the community and fostering sustainability in food production.

8
Future Researchers: The results of the study will serve as one of the best learning

experiences for other researchers to equip them with knowledge and skills for future

business endeavors in the agricultural sector.

9
 RESEARCH METHODOLOGY

This chapter explains various methodologies that were used in gathering data and

analysis that are relevant to the research. It describes and expounds on the research

design, research environment, research respondents, and statistical treatment of data.

Research Design

In this study, the researchers chose to use the Quantitative Method to gather data

and analyze the results. The researchers specifically conducted descriptive surveys among

selected individuals in Tanjay City, Negros Oriental. The chosen method of data

collection was through the use of a Survey Questionnaire. The Survey Questionnaire aims

to gather data on types of businesses, years in operation, weekly egg sales by size,

prevailing egg prices, supplier competitiveness, and willingness to purchase from new

farms to understand the poultry egg market in Tanjay City, Negros Oriental. This allowed

the researchers to collect specific information from the respondents that would assist in

achieving the objectives of the study. By using a structured questionnaire, the researchers

were able to gather quantitative data that could be easily analyzed and interpreted.

Research Respondents

The researchers focused their study on the business establishments that are

involved in buying and selling eggs in12 selected barangays in Tanjay City, Negros

Oriental. This barangay was chosen due to its diverse population. These barangays were

chosen due to the large concentration of retailers and customers. Through the valuable
 10

insights and perspectives provided by the responders, the researchers gained deeper

understanding of the business research and developed comprehensive findings.

11
 STATISTICAL TREATMENT OF DATA

The statistical tools used in this are the following:

In gathering the data and in obtaining the sample size of study, the researchers

first asked for a list of business establishments in Tanjay City, Negros Oriental. Upon

receiving the list, the researchers identified the barangays that had a high population of

establishments involved in the buying and selling of eggs, as well as those with a large

population of potential target customers. After carefully analyzing the data, the

researchers use mean (mean = sum of all values / number of values) was applied in the

statistical treatment of the data to calculate the central tendency) found that 12 barangays

in urban areas stood out as having the most population and a significant number of

business establishments, totaling 472. The researchers used Raosoft as a tool to know the

sample size which is equivalent to 213. Also, in the table provided, researchers listed the

total number of establishments in the identified barangays to establish the pool of

potential target customers. Using the sample size of 213 as divisor, the researchers found

that the use of Raosoft provide similar results. To determine the 165 target customers (as

shown in Table 3), the researchers used question 5, which asked if they were willing to

buy products. 163 people said yes, which equaled 77.62%, and the researchers multiplied

the sample size of 213 by the percentage of those who said yes to get 165, who are our

target customers.
 12

Table 1
Sample sizes of selected barangays in Tanjay City, Negros Oriental
List of Barangay in
Total Business
Tanjay City, Negros Sample Size
Establishments
Oriental
Santa Cruz Viejo 77 36
Santa Cruz Nuevo 38 17
San Jose 29 13
Luca 27 12
Poblacion 9 76 34
Poblacion 1 35 16
San Isidro 25 11
Tugas 32 14
Polo 38 17
Novallas 52 23
Azagra 18 8
Obogon 26 12
Total 472 213

Table 1 shows sample sizes of selected barangays in Tanjay City, Negros Oriental.

Results showed that out of 12 barangays surveyed, Santa Cruz Viejo had the highest

number of business establishments, with a total of 77, followed closely by Poblacion 9

with 76. Both barangays evidently thrived economically, with a wide range of businesses

catering to the needs of the community. On the other hand, Azagra showed the lowest

number of establishments with only 18. This indicates that the number of business

establishments serve as basis for supplying the amount of poultry eggs in each barangay.
 13

v
 14

Figure 1
Map of selected barangays in Tanjay City, Negros Oriental
15
 16

RESULTS AND DISCUSSION

Table 1.1
Frequency and percentage distribution of the respondents’ profile, in terms of types of
business

Business Frequency Percentage

Sari-sari Store 146 68.54%

Grocery Store 22 10.33%

Meat Shop 23 10.80%

Egg Wholesaler 22 10.33%

Total 213 100.00%

Table 1.1 provides an overview of the distribution of establishments in the twelve

selected barangays in Tanjay City. Results showed that out of the 213 establishments

surveyed, the highest percentage belongs to Sari-sari stores, making up 68.54% of the

total. In contrast, the lowest percentage is from Grocery stores and Egg wholesalers

which had 10.33% of the total. This means that the high percentage is not surprising

given the convenience and accessibility that these stores provide to local communities.

With their proximity to residential areas, sari-sari stores are often the go-to destination for

people looking to purchase basic necessities without having to travel far.

17
Table 1.2
Frequency and percentage distribution of the respondents’ profile, in terms of years in
operation

Years of Operation Frequency Percentage

Less than 2 years 68 31.92%

2 - 5 years 59 27.70%

6 - 9 years 46 21.60%

10 and above 40 18.78%

Total 213 100.00%

Table 1.2 presents the years of operation in the field of buying and selling eggs.

Results showed that most respondents, 31.92%, are from new ventures that have recently

emerged in the market. On the other hand, only 18.78% of the establishments surveyed

are well-established businesses that have been operating for a significant period. It

indicates that new ventures bring energy and innovation, while well-established

businesses offer stability and reliability.

18
Table 2.1
Total trays of Xl-sized egg sold per week

Mean Trays of XL- Total trays of XL-

Percentage of
Target Customers sized egg sold per sized egg sold per
Respondents
week week

165 3 32.05% 158

165 8 42.31% 558

165 13 8.33% 178

165 18 4.50% 133

165 23 0.00 0

165 28 0.00 0

165 33 1.92% 104

165 38 3.20% 200

Others:

165 50 7.69% 634

Total 100.00% 1,962

Table 2.1 shows that the highest percentage of respondents is 42.31%, purchasing

558 of the total trays sold per week. Following with the 32.05% of the respondents,

purchasing the total trays, making up to 158 trays sold. Results showed that the least

popular options purchasing is the 33 mean trays of eggs, which only 1.92% of the

respondents with 104 total trays sold per week chose this quantity.

19
Table 2.2
Total trays of Large-sized egg sold per week

Mean Trays of Total trays of

Percentage of
Target Customers Large-sized egg Large-sized egg
Respondents
sold per week sold per week

165 3 26.16% 129

165 8 38.37% 506

165 13 5.81% 124

165 18 9.30% 276

165 23 3.50% 132

165 28 4.07% 188

165 33 2.91% 158

165 38 1.74% 109

Others:

165 50 8.14% 671

Total 100.00% 2,293

Table 2.2 shows that a significant percentage of respondents, 38.37%, reported

selling 8 trays of large-sized eggs per week. Results showed that a substantial percentage

of respondents, 26.16%, reported selling 3 trays of large sized eggs per week. This

indicates that there is a demand for smaller quantities of large eggs among customers.

20
Table 2.3
Total trays of Medium-sized egg sold per week

Mean Trays of Total trays of

Percentage of
Target Customers Medium-sized egg Medium-sized egg
Respondents
sold per week sold per week

165 3 33.33% 164

165 8 40.23% 531

165 13 3.45% 74

165 18 1.15% 34

165 23 5.75% 218

165 28 4.60% 212

165 33 8.04% 437

165 38 2.30% 144

Others:

165 50 1.15% 94

Total 100.00% 1,908

Table 2.3 shows that the mean trays of medium-sized eggs sold per week range

from 3 to 50. The highest percentage of respondents (40.23%) reported selling an average

of 8 trays per week, indicating that this is a popular choice among customers. Results

showed that the lowest percentage of respondents (1.15%) reported selling an average of

18 or 50 trays per week, suggesting that these options may not be as commonly chosen.

21
Table 2.4
Total Trays of Small-sized egg sold per week

Mean Trays of Total Trays of

Percentage of
Target Customers Small-sized egg sold Small-sized egg
Respondents
per week sold per week

165 3 41.90% 207

165 8 27.03% 356

165 13 1.35% 29

165 18 1.35% 40

165 23 9.46% 359

165 28 4.05% 187

165 33 6.76% 368

165 38 2.7% 169

Others:

165 50 5.40% 445

Total 100.00% 2,160

Table 2.4 shows customers that purchase 3 trays make up 41.90% of the total

number of trays sold per week, which is the highest mean number. In the following spot,

5.40% of respondents are customers who purchased 50 trays. By comparison, only 1.15%

of the 12 barangays selected preferred the amount of 18 trays as their quantity. According

to Anderson (2014), “small eggs taste better than other sizes.” Taste is not the only

22
reason to favor small eggs over other-sized eggs: Poultry experts say that laying large

eggs is painful for hens.

23
Table 3.1
Total Prevailing Suppliers’ Prices of XL-sized egg

Price Frequency Percentage

205 1 0.6%

210 0 0%

215 6 3.38%

220 16 9.03%

225 46 25.98%

Others:

180 24 13.55%

250 7 3.95%

260 20 11.29%

270 24 13.55%

275 3 1.69%

300 26 14.68%

320 1 0.06%

330 2 1.12%

350 1 0.06%

TOTAL 177 100%

24
 Table 3.1 shows that the most common price for XL-sized eggs is ₱225, with 46

occurrences, making up 25.98% of the total. Results showed that the less common prices

include 205, 250, 275, 300, 320, and 330, each with varying frequencies and percentages.

There are no occurrences of XL-sized eggs priced at 210 or 350, indicating that these

price points may not be viable for suppliers. . This indicates that this price point is the

most popular among suppliers, likely due to a combination of factors such as demand,

production costs, and market trends.

25
Table 3.2

Total Prevailing Suppliers’ Prices of L-sized egg

Price Frequency Percentage

180 1 0.58%

185 0 8.72%

190 6 6.39%

195 16 8.13 %

200 46 17.44%

Others:

165 24 0.58%

230 7 3%

240 20 2.32%

250 24 18.60%

260 3 17.44%

270 26 15.11%

287 1 1.16%

310 2 0.58%

TOTAL 172 100%

Table 3.2, shows the total prevailing suppliers' prices of L-sized eggs, specifically

looking at the frequency and percentage distribution of different price points. Results

26
showed that the prices range from 165 to 310, with 172 total observations. The most

common price point for L-sized eggs is 200, with 46 observations, accounting for 17.44%

of the total. On the other hand, the least common price points are 180 and 185, with only

1 and 0 observations respectively, making up less thann1%nofnthentotal. This indicates

that a significant number of suppliers are selling L-sized eggs at this price point, possibly

due to market stability or competitive pricing. Jkbyuwdiwehdoidewgfbuweqiwjiwhduefih

27
Table 3.3

Total Prevailing Suppliers’ Prices of M-sized egg

Price Frequency Percentage

170 2 2.29%

175 3 3.44%
180 21 24.13%

185 8 9.19%

190 0 0%

Others:

150 3 3.44%

155 1 1.14%

160 4 5%

220 1 1.14%

230 7 8.04%

235 1 1.14%

240 31 35.63%

245 2 2.29%

250 2 2.29%

300 1 1.14%

TOTAL 87 100%

28
 Table 3.3 shows that the prices of M-sized eggs vary significantly among the total

prevailing suppliers, with the majority falling between 180 and 240. Results showed that

the most common price point is 240, accounting for 35.63% of total suppliers, followed

by 180 (24.13%). Prices for M-sized eggs range from 150 to 300, with 190 being the only

price point where no suppliers offer eggs at that price. Most of the suppliers are priced

between 180 and 240, there are outliers at both ends of the spectrum. Some suppliers

offer prices ranging from 150 to 300, though these are less common. This indicates that

the distribution of prices for M-sized eggs shows a diverse market.

2
Table 3.4 9
Total Prevailing Suppliers’ Prices of S-sized egg

Price Frequency Percentage

160 3 4%

165 4 5.33%

170 13 17.33%

175 7 9.33%

180 2 2.66%

Others:

150 2 2.66%

210 1 1.31%

220 7 9.33%

225 11 14.66%

230 19 25.33%

240 2 3%

245 4 5.33%

TOTAL 75 100%

Table 3.4 shows that the most common price points for S-sized eggs are in the

range of 170 to 175, with a total frequency of 20 eggs or 26.66% of the total. On the

higher end of the price spectrum, prices of 225 and 230 are also quite prevalent, with a

total frequency of 30 eggs or 40% of the total. This suggests that there is a market for

higher-priced S-sized eggs, possibly catering to a more premium or niche customer

 30

segment. Conversely, prices of 160 and 165, while still present, have a lower frequency

and percentage contribution to the total. This could indicate that these price points are

less popular among suppliers or may not be as competitive in the market. The outliers in

the data, such as prices of 150, 210, 220, 240, and 245, also provide valuable information

about the pricing landscape. These price points, while less common, still represent a

portion of the total market and may cater to specific customer preferences or supplier

strategies. This indicates that a significant portion of suppliers are pricing their eggs in

this range, likely due to market demand and competition.

 31

Table 4

Competitors of poultry farm in Tanjay City and the assumed equal market share

Assumed Equal
Trade Name Owners Name Place of Origin
Market Share

1. AL Khair Boiler
Tiu, Melchizedek Azagra, Tanjay City 8.33%
Chicken Farm

2. FJE Poultry Farm Poblacion 02, Tanjay

FJE 8.33%
Corporation City

3. HAD. San Roque Sta. Cruz Nuev,

Arnaiz, Tomasito A. 8.33%
Poultry Farm Tanjay City

4. JM Poultry & Poblacion 05, Tanjay

T. Padilla 8.33%
Livestock Supply City

5. Taala Farm Bonnie Taala Bacolod City 8.33%

6. Kenneth Teves
Kenneth Teves Sta. Cruz Viejo 8.33%
Poultry Farm

7. ECPIC Onies Novallas, Tanjay City 8.33%

8. Roxas Poultry
Roxas Valencia, Bais City 8.33%
Farm
9. Daaz Poultry Pamplona, Negros
Daaz 8.33%
Farm Oriental
10. Rabbiton Poultry Pamplona, Negros
Poul & Edin 8.33%
Farm Oriental
11. Tony’s Poultry Municipality of
Tony 8.33%
Farm Amlan
12. Gorya’s Poultry Myll, Miles, Mira, Brgy. Canlargo, Bais
8.33%
Farm Baby, Joeliza City
 32

Table 4 shows the list of competitors of a poultry farm in Tanjay City and the

assumed equal market share that each of them holds. Results showed that these

competitors are Al Khair Boiler Chicken Farm, FJE Poultry Farm Corporation, HAD. San

Roque Poultry Farm, and JM Poultry.

Table 5

If a new Poultry Farm will be established within Bais City, Negros Oriental, would you

consider purchasing it from us?

Response Frequency Percentage

Yes 163 77.62%

No 47 22.38%

Total 210 100.00%

Table 5 presents the feedback from the respondents of 12 selected Barangay in

Tanjay City, and their willingness to purchase poultry products from a new farm. The

respondents were asked whether they would consider purchasing from the farm, 77.62%

of the result answered yes, while 22.38% answered no.

33
Table 5.1

Total demand of eggs in trays per week for Goryas poultry farm based on assumed equal

market share

Project Demand of
Gorya’s Poultry
Assumed Equal
Sized of Egg Trays of Egg Sold Farm Based on
Market Share
Assumed Equal
Market Share

XL 1,962 8.33% 163

L 2,293 8.33% 191

M 1,908 8.33% 159

S 2,159 8.33% 180

Total 8,322 693

Table 5.1 shows that based on the projected demand, it is evident that there is a

consistent need for all sizes of egg trays offered by Gorya's Poultry Farm. However,

among all the sizes available, the large-sized egg trays seem to be in higher demand

amounting 191 trays while the lowest is the Medium amounting 159.The fact that the

large-sized egg trays are in higher demand than the other sizes is not surprising. Larger

trays are often used by commercial egg producers who have a high volume of eggs to

transport and store. producers who have a high volume of eggs to bul
 34

CONCLUSION

Therefore, the researchers conclude that the establishment of a new poultry farm

within Tanjay City, Negros Oriental presents an exciting opportunity for individuals

looking to purchase fresh and locally sourced poultry products. The demographic profile

of the respondents in terms of types of business shows that sari-sari stores have the

highest frequency and percentage representation, followed by meat shops, egg

wholesalers, and grocery stores.The data suggests a diverse range of experience levels

among the respondents, with a mix of newer businesses and more established enterprises.

This variety in years of operation can provide valuable insights into the different

perspectives and challenges. The data analysis shows that the majority of customers

prefer to purchase smaller quantities of XL-sized eggs per week, with the sales being

driven by those buying 8 trays. It is crucial for businesses looking to optimize their stock

levels and marketing strategies to meet the preferences of their target customers. The

findings reveal a strong demand for Large-sized eggs, with a total of 2,293 trays sold per

week among the surveyed customers. This indicates a consistent level of interest in

Large-sized eggs within the target market. Medium-sized eggs also show significant

popularity, with a total of 1,908 trays sold per week. This highlights the importance of

offering a variety of egg sizes to cater to the diverse preferences of customers. The

demand for small-sized eggs appears to fluctuate, underscoring the need for businesses to

closely monitor and adapt to changing consumer preferences.The data provides valuable

insights for businesses to tailor their product offerings and marketing strategies to better

serve their customers and maximize profitability. By leveraging this information,

 35

Businesses can stay competitive in the market and enhance customer satisfaction. In

Tanjay City, there are several competitors in the poultry farming industry, each with an

assumed equal market share of 8.33%. The competitors in the poultry farming industry in

Tanjay City all have a fair share of the market, with each farm having its own strengths

and weaknesses. The assumed equal market share provides a level playing field for all

competitors, encouraging innovation and healthy competition in the industry. As the

market continues to evolve, it will be interesting to see how these competitors adapt and

grow to meet the changing demands of consumers in Tanjay City.By catering to the

preferences and needs of the local market, the farm could potentially attract a large

customer base and contribute to the economic development of the area. Poultry farming

in Barangay Canlargo, Bais City has proven to be a successful venture with a promising

future. With the increasing demand for poultry products in Tanjay, this business has the

potential to thrive and cater to the needs of the market. The target market in Tanjay

presents a great opportunity for the poultry farm to grow and establish a strong presence

in the area. With a growing population and an increasing awareness of the importance of

consuming high-quality and locally sourced products, there is a demand for fresh poultry

products in Tanjay. The poultry farm in Barangay Canlargo can meet this demand by

providing a steady supply of fresh and healthy poultry products to the market. With a

strategic location, a favorable environment, and a growing demand for poultry products,

this business has a bright future ahead. It is poised to make a positive impact on the local
economy and provide high-quality products to the consumers in Tanjay and its

surrounding areas.
36

RECOMMENDATIONS

The researchers have discovered that there is a significant demand for poultry

farm eggs in Tanjay City even with the addition of a new poultry farm supplier. The

researchers, therefore, recommend that a feasibility study be conducted on the proposed

business to determine if the existing demand for poultry farm eggs is large enough to

sustain a profitable business venture in the long term. With the addition of a new poultry

farm supplier, one might assume that the demand for eggs would decrease due to

increased competition. However, the researchers have found that the demand for poultry

farm eggs remains high, indicating that there is still room for growth in this industry. A

feasibility study is necessary to assess the viability of starting a poultry farm business in

Tanjay City. This study would provide valuable insights into the current market trends,

competitor analysis, and financial projections. By conducting a thorough feasibility study,

prospective business owners can make informed decisions about the potential success of

their venture.

Entrepreneurs. Researchers recommend that it is essential for entrepreneurs to invest in

quality infrastructure and equipment for their poultry farm. This includes constructing

proper housing for the chickens, installing appropriate feeding and watering systems, and

ensuring adequate ventilation and lighting. Investing in quality infrastructure will not
only enhance the well-being of the chickens but also improve the overall efficiency and

productivity of the farm.

37

The Local Government of Tanjay City. Researchers have also suggested promoting

consumer education and awareness campaigns about the importance of buying locally-

produced poultry products.

Community. Researchers recommend that farmers implement proper waste management

practices on their poultry farms. Poultry farming produces a significant amount of waste,

including manure and bedding materials. It is important for farmers to have a system in

place to properly manage and dispose of this waste in an environmentally responsible

manner.

Future Researchers. Future researchers should stay informed about the latest

developments and innovations in poultry farming. By staying up-to-date with the

advancements, researchers can contribute to the continuous improvement of the industry

and drive positive change.

 38

REFERENCES

Alders& Zhou, (2019), An Economic Analysis of Selected Poultry Farm Business in the

Philippines. ProQuest. Retrieve from

https://wwwroquest.com/openview/5f93949a54bd8eadce478f07d159a63c/1?

pqorigsite=gscholar&cbl=18750&diss=y

Anderson, L.V. (2014). Small eggs taste much better then large eggs. Why is it so hard to

find them? https://slate.com/culture/2014/01/small-eggs-taste-better-large-eggs-

are-more-common-so-freshdirect-introduces-farmers-eggs-aka-pullet-eggs.html

Dutchman, B. (2022). Study of egg traits among improved varieties of chicken reared

under backyard poultry production system. The Indian Journal of Animal

Sciences,90(6),898Retrieved

fromhttps://doi.org/10.56093/ijans.v90i6.105000https:www.entomoljournal.com/

archives/2020/vol8issue4/PartY/8-4-223-812.pdf

DA & NAFC, (2018), ). Review on Backyard Poultry Farming: Resource Utilization for

Better Livelihood of the Rural Population. International Journal of Current

Microbiology and AppliedfSciences, 9(5),2361–2371.vRetrievedcfrom

https://doi.org/10.20546/ijcmas.2020.905.269

Cruz, L. (2019), Knowledge Management In Poultry Industry: A Case Study Of Chicken

Contract Growing In The Province Of Iloilo,

Philippines.Retrievefromhttps://citeseerx.ist.psu.edu/document?

repid=rep1&type=pdf&doi=12414f2b182345a769d2d8776ee13c02b7283f51
 39

Faostat,(2021). Information perception in modern poultry farming: A review. Computers

and Electronics in Agriculture. Retrieved

fromhttps://doi.org/10.1016/j.compag.2022.107131

Koudele, J. W. & Feyerherm A. M. (1976). Retail sales of eggs priced by the dozen and

pound-A controlled Experiment. Poultry Science. Pages 1816-1823. Retrieve

fromuhttps://www.sciencedirect.com/science/article/pii/S0032579119498969?

ref=pdf_download&fr=RR-2&rr=8820f1fe090a0a80

Leśnierowski, G.,&Stangierski, J. (2018). What’s new in chicken egg research and

technology for human health promotion? - A review. Trends in Food Science &

Technology, 71, 46 51. Retrieved from https://doi.org/10.1016/j.tifs.2017.10.022

Macdonald, K. (2018) When it comes to eggs, size matters. Retrieved from

https://food52.com/blog/21865-difference-between-egg-sizes

Na (2024). USDA, Agricultural Marketing ServiceLivestock, Poultry & Grain Markets

News. Egg Market News Report.

https://www.ams.usda.gov/mnreports/pybshellegg.pdf

Mottet, A(2017). Global poultry production current state and future outlook challenges.-

Retrieve-fromhttps://books.google.com.ph/books/about/The_World_Poultry_Indu

stry.html?id=FohNbDtXUFkC&redir_esc=y#v=onepage&q&f=false

Talwalker, P. (2012). Applied: which egg size is cheapest? (which size of eggs is cheapest

for egg white?). Mind your Decisions.

 40

https://mindyourdecisions.com/blog/2012/05/17/applied-math-which-egg-size-is-

cheapest/

Zaheer, K. (2020). An Updated Review on Chicken Eggs: Production, Consumption,

Management Aspects and Nutritional Benefits to Human Health. Food and

Nutrition Sciences. Retrieved from https://doi.org/10.4236/fns.2015.613127

Patinio, F. (2023). Egg supply stable but slight price hike seen - DA. GOV PH. Retrieve

from. https://www.pna.gov.ph/articles/1211315

Cariaso, B. (2024). Egg retail prices drop due to low deman. The Philippine Star.

Retrieve from. https://www.philstar.com/headlines/2024/02/02/2330309/egg-

retail-prices-drop-due-low-demand/amp/

Gardner, A. (2024). Agricultural Literacy Curriculum Matrix. National Center for

Agricultural Literacy at Untah State University. Retrieve from

https://agclassroom.org/matrix/lesson/610/
 41

APPENDICES
 42

APPENDIX A

REQUEST LETTER

43
 APPENDIX B

Survey Questionnaire

Directions: Please provide the information asked and check the box provided when

necessary.

Part IProfile of the respondents.

1.1. Types of business

□Sari-Sari Store □Meat Shop

□Grocery Store □Egg Wholesaler

1.2. Year/s of operation

□Less than 2 □2 - 5 years □10 years and

years above
□6 - 9 years

Part II. Survey Questions

2.1. How many trays of extra-large (XL) eggs do you often sell every week?

□1-5 trays □16-20 trays □31-35 trays

□6-10 trays □21-25 trays □36-40 tray

□11-15 trays □26-30 trays □others____

44
2.2. How many trays of Large (L) eggs do you often sell every week?

□1-5 trays □16-20 trays □31-35 trays

□6-10 trays □21-25 trays □36-40 tray

□11-15 trays □26-30 trays □others___

2.3. How many trays of Medium (M) eggs do you often sell every week?

□1-5 trays □16-20 trays □31-35 trays

□6-10 trays □21-25 trays □36-40 tray

□11-15 trays □26-30 trays □others____

2.4 How many trays of Small (S) eggs do you often sell every week?

□1-5 trays □16-20 trays □31-35 trays

□6-10 trays □21-25 trays □36-40 tray

□11-15 trays □26-30 trays □others___

2.5. How much do you pay for Extra Large (XL) eggs for your supplier?

□P205.00 per □P215.00 per □P225.00 per

tray tray tray

□P210.00 per □P220.00 per □Others_______

tray tray

2.6. How much do you pay for Large (L) eggs for your supplier?

□P180.00 per □P185.00 per □P190.00 per

tray tray tray

□P195.00 per □P200.00 per □Others_____

tray tray

45

2.7. How much do you pay for Medium (M) eggs for your supplier?

□P170.00 per □P180.00 per □P190.00 per

tray tray tray

□P175.00 per □P185.00 per □Others___

tray tray

2.8. How much do you pay for Small (S) eggs for your supplier?

□P160.00 per □P170.00 per □P180.00 per

tray tray tray

□P165.00 per □P175.00 per □Others_______

tray tray

2.9. Who are your poultry egg suppliers and their places of origin? Please

provide the name (s) of the supplier (s) and their place (s) of origin:

Supplier 1: Place of Origin:

______________________
Name:

___________________________ Supplier 2:

___
Name: Place of Origin:

___________________________ ______________________

___

3.0. If a new Poultry Farm will be established within Bais City, Negros

Oriental, would you consider purchasing it from us?

□YES □No

46

APPENDIX C

RAOSOFT ONLINE CALCULATOR

47
CURRICULUM VITAE

48
BABY JANE L. BUT-AY
Sta. Cruz Viejo, Tanjay City, Negros Oriental
[email protected]
09631719165

I. PERSONAL INFORMATION
Age:23 years old
Gender: Female
Date of Birth: November 7, 2000
Place of Birth: Sta. Cruz Viejo, Tanjay City
Occupation: Student
Civil Status: Single
Religion: Roman Catholic

II. EDUCATIONAL ATTAINMENT

College: GAS (General Academic

S.Y. 2023 – present. Strand)
NEGROS ORIENTAL
STATE UNIVERSITY – High School:
BAIS CITY CAMPUS II S.Y. 2015 - 2019
BSBA - Financial Lourdes Ledesma Del Prado
Management Memorial National High
School
Senior High School:
S.Y. 2019–2021 Elementary Education:
Lourdes Ledesma Del Prado Sta. Cruz Central School
Memorial National High S.Y. 2005 – 2014

49
DOLERIO, MILES NEÑA CLARE C.
Maaslum, Manjuyod, Negros Oriental
[email protected]
09151362966

I. PERSONAL INFORMATION
Age:21 years old
Gender: Female
Date of Birth: January 20, 2003
Place of Birth: Obrero Extension Bry. 2, Bais City
Occupation: Student
Civil Status: Single
Religion: Iglesia Filipina Independiente - IFI

II. EDUCATIONAL ATTAINMENT

College: High School:

S.Y. 2021 – present. S.Y. 2018– 2019
NEGROS ORIENTAL STATE LA CONSOLACION
UNIVERSITY – BAIS CITY COLLEGE – BAIS CITY
CAMPUS II S.Y. 2015 – 2018
BSBA - Financial Management BAIS CITY NATIONAL HIGH
SCHOOL
Senior High School:
S.Y. 2019 – 2021 Elementary Education:
LA CONSOLACION S.Y. 2012 - 2015
COLLEGE – BAIS CITY BAIS CITY PILOT SCHOOL
ABM (Accountancy, Business, S.Y. 2009 – 2012
and Management) SOTERO A. SINGCO
MEMORIAL ELEMENTARY
SCHOOL
50
BAGTONG, MIRAJOY E.
Campanun-an Mabinay Negros Oriental
[email protected]
09269192297

I. PERSONAL INFORMATION

Age:21 years old

Gender: Female
Date of Birth: May 05, 2003
Place of Birth: Campanun-an, Mabinay Neg. Or.
Occupation: Student
Civil Status: Single
Religion: Bible Apostolie Church

II. EDUCATIONAL ATTAINMENT

College: ABM (Accountancy, Business,

S.Y. 2021 – present. and Management)
NEGROS ORIENTAL STATE High School:
UNIVERSITY – BAIS CITY S.Y. 2015– 2019
CAMPUS II LUCILA C. YARED
BSBA - Financial Management NATIONAL HIGH SCHOOL
Elementary Education:
Senior High School: S.Y. 2008 – 2012
S.Y. 2019 – 2021 LUCILA C. YARED
LUCILA C. YARED NATIONAL HIGH SCHOOL
NATIONAL HIGH SCHOOL

51
MANANQUIL, JOELIZA C.
Brgy, Canlargo, Bais City, Negros Oriental
[email protected]
09510555832

I. PERSONAL INFORMATION

Age:20 years old

Gender: Female
Date of Birth: September 29, 2003
Place of Birth: Bais City
Occupation: Student
Civil Status: Single
Religion: Roman Catholic

II. EDUCATIONAL ATTAINMENT

College: High School:

S.Y. 2021 – present. S.Y. 2015– 2019
NEGROS ORIENTAL STATE BAIS CITY NATIONAL HIGH
UNIVERSITY – BAIS CITY SCHOOL
CAMPUS II
BSBA - Financial Management Elementary Education:
S.Y. 2013 – 2015
Senior High School: BAIS CITY PILOT SCHOOL
S.Y. 2019 – 2021
BAIS CITY NATIONAL HIGH S.Y. 2009 – 2013
SCHOOL DAWIS ELEMENTARY
ABM (Accountancy, Business, SCHOOL
and Management)

52
VILIRAN, MYLL
Aglipay St. Bais City, Negros Oriental
[email protected]
09151429941

I. PERSONAL INFORMATION

Age:20 years old

Gender: Female
Date of Birth: July 27, 2003
Place of Birth: Dumaguete City, Neg. Or.
Occupation: Student
Civil Status: Single
Religion: Roman Catholic

II. EDUCATIONAL ATTAINMENT

College:

S.Y. 2021 – present.

NEGROS ORIENTAL STATE
UNIVERSITY – BAIS CITY
CAMPUS II High School:
BSBA - Financial Management S.Y. 2015– 2019
BAIS CITY NATIONAL HIGH
Senior High School: SCHOOL
S.Y. 2019 – 2021
BAIS CITY NATIONAL HIGH Elementary Education:
SCHOOL S.Y. 2008 – 2015
ABM (Accountancy, Business, BAIS CITY PILOT SCHOOL
and Management)