PGCM (Business

Analytics and Business

Intelligence)
Certification Program in collaboration with
KPMG
 What is Business
Analytics?
 Business analytics help organizations to reduce risks. By
helping them make the right decisions based on available
data such as customer preferences, trends, and so on, it can
help businesses to curtail short and long-term risk.
 Data visualization helps to tell stories by curating data into a
form easier to understand, highlighting the trends and
outliers. A good visualization tells a story, removing the noise
from data and highlighting useful information.

• They help isolate factors that affect customer behavior.
• They identify products or services that need to be improved.
• They make data more memorable for stakeholders.
• They help organizations understand when and where to place specific products.
Why Business Analytics certification?

1.Gain a competitive edge

2.Dynamic work environment
3.Versatility
4.Great earning potential
5.Market research
6.Lucrative career opportunities -perfect freelancing
opportunities
 PGCM – BA & BI
Certification (In
Collab with KPMG)
Every learner who enrolls for the PGCM Program and takes
Business Analytics as a specialization is eligible for the certification.

No Extra course fee for this certification.

E.g., June, July and August enrolled learners– PGCM – BA will be

taking this certification as a default and so on for other cohorts.

C7-The certification course will begin in October 2024.

 Business Analytics and
Business Intelligence
certification - 35hrs live
session + 5hrs Project

01 02 03 04 05 06
Training Pedagogy Tools No of Batch Engagement Hours Course Eligibility Delivery

95% Hands on, 5% Python Min 4 Batch in a Year 35 + 5 Hours Project NA- Any One Online
Theory Panda Effort
Tableau

© 2023 KPMG Assurance & Consulting Services LLP, an Indian limited liability
company and a member firm of the KPMG global organization of independent
Document Classification: Confidential
member firms affiliated with KPMG International Limited, a private English company 12
limited by guarantee. All rights reserved.
 PGCM BA & BI certification
12-month Program 35 hrs. live session

2 semesters 5 hrs Project

Live session – Sept/Oct/ Live session – October to

How this Nov Nov1st week

certification Industry Expert session -

Dec
Project window – 1 week

works… Final Assessment – Exam window – 1 week

Jan/Feb

Certification ends by Dec 1st

week.
Distribution of certificate –
Jan ‘25.
Course Delivery
Method
• Data analysis and visualization
training is a practical result-
oriented training which requires
lot of interaction between
participants and trainers, hence
attendance is MANDATORY.
• Scenario Based Integrated Training
method.
• Workshop mode with several
exercises and case studies
What
Trainers
will do?
Business Analytics and
Business Intelligence
certification - 35hrs

Python for BA - 5 Hrs

Introduction to BA – 2 Hrs

Understanding Regression models – 6 Hrs

Modules
Logistics Regression and Classification
models – 6 Hrs

Time Series Analysis and Forecasting – 8 Hrs

Data Visualization - 8 Hrs

 Business Analytics and business
Intelligence Certification – 35 Hrs.
Modules

Understanding Regression
Python for BA 5 Hrs Introduction to BA – 2 Hours Models- 6 Hrs

 Introduction to Python,  Introduction to Data Analytics  Types of data - which data

 Data Types in Python,  Types of Analytics and industry used requires regression analysis
 Data Manipulation using Pandas, cases  Understanding the
 Introduction to Mathematical  Standard process and algorithms concepts of Linear
Computation involved in Analytics for Business Regression
 Performing regression, and
understanding the EDA
parameters
 Univariate and Multivariate
linear regression - Case
Study
 Regression vs Classification
 Modules
Logistic Regression and Classification Time Series Analysis and
Data Visualization-8 Hrs.
Models-6 Hrs Forecasting – 8 Hrs.
 Introduction and
 Understanding the requirement of  Introduction to Time Series Analysis Importance of Data
Visualization, Introduction
Logistic Regression - What makes a data Time series
to Tableau Interface
 Performing Logistic Regression and data  Connecting data sources in
understanding error analysis  Components - Trends, Seasons and Tableau,
 Basics of classification models – Cycles  Types of charts in
types and differences  Basic Forecasting Techniques - visualization, Basic and
 Performing classification models – Moving Average, Naïve Bayes with advanced filters in Tableau
Case Study error analysis  Parameters, sets and groups in
 Evaluation metrics for classification  Monte Carlo Simulation, Exponential Tableau, Data joins
and Data blending,
and confusion matrix smoothening with examples
 Creating calculated fields,
 ARIMA forecasting - Case Study Dashboard Creation in
Tableau, Story cards in
Tableau
Assessment
Scheme &
Project
Details
(KPMG)

19
Project Format
a) A hands-on project will be given to students once
session is over.

b) Project completion window will be open for 7 days, the

dates would be discussed and confirmed well in advance.

c) Project submission needs to be done in the format

recommended by KPMG SME post the session.

d) The participant will have only one attempt to submit the

project within the specified duration.

e) Project score will have a significant role in final

qualification for certification.
Sample certificate - Details will be customized per the course. They will issue digital certificates
post-course completion, Hard copy and Soft copy both can be provided.