Unit 3
Unit 3
3.1 INTRODUCTION
In the previous unit, you read about the Companies Act of 2013 and its various
sections that provide guidelines for effective implementation of Section 135 which
stipulates corporate social responsibility practice for companies. As addendums
to the Act, several rules and guidelines have been issued by the government in
due course to facilitate interpretation of the provisions in the Act as well as
streamline implementation. As is understood from previous chapters, Corporate
Social Responsibility (CSR) is a company’s commitment towards all involved
stakeholders to invest for social, economic and environmental good. Over time,
as CSR has taken center stage, companies increasingly realize the competitive
advantages of a responsible business. Thus, there has been more interest drawn
towards investing into CSR activities and seeking returns in terms of social impact
and brand image. The question however remains that what guidelines are there
to support planning, implementation and assessment of CSR practice? Besides
private companies, how are public sector enterprises implementing CSR? Are
there any guidelines to steer the CSR practice of public sector enterprises? How
do the guidelines ensure that the goals of CSR are met? Answers to these questions
lie in understanding in greater detail, guidelines that have been issued by the
government to steer CSR practice among public sector enterprises, their modalities
and transformation over time.
On similar lines in India, over the last decade, CSR has rapidly picked up pace
with some companies focusing on strategic CSR initiatives to contribute towards
nation building. Gradually, Indian companies have shifted their focus to need-
based initiatives aligned with the national priorities such as public health,
education, livelihoods, water conservation and natural resource management.
The potential role and responsibility of the business and corporate sector in
contributing towards societal betterment have been intensively deliberated across
the country. In the last five years, the Government of India has been focusing on
persuading companies to participate in addressing social and developmental
issues, not only as a part of their social responsibility but also their business
practices (EY Global CSR Summit, 2013). In order to set a common standard for
companies to better their CSR efforts, voluntary CSR guidelines regarding
sustainability are vital. An adoption and practice of a common set of standards
will hold companies accountable to meet these guidelines while also creating a
peer pressure on other companies for them to comply with the guidelines. In this
regard, the National Voluntary Guidelines (NVGs) on Social, Environmental
and Economic Responsibilities of Business, have been laid down by the Ministry
of Corporate Affairs in order to provide companies with guidance in dealing
with the expectations of inclusive growth and imperatives of climate change,
while working closely within the framework of national aspirations and policies.
These are applicable to all businesses irrespective of size, sector or location
(Ministry of Corporate Affairs, 2018). These NVGs were designed with the intent
of assisting enterprises to become responsible entities whereby they formulate
their financial or business objectives while considering the impact on various
diverse stakeholders including society and environment at large.
Historically, the Indian government has taken several steps even before CSR
became a legal binding on corporates and PSUs alike highlighting that every
public sector enterprise (PSE) being part of the ‘state’ has its “moral responsibility
to play an active role in discharging social obligations endowed on a welfare
state, subject to the financial health of the enterprise” (CAG, 2015). One such
example is the Department of Public Enterprises (DPE) issuing guidelines on
corporate social responsibility for central public sector enterprises in the year
2010. Over time, these guidelines have been reworked and have evolved to include
several other dimensions such as sustainability. The next section will take you
through the evolution of these guidelines over time.
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CSR Policy Guidelines
Activity 1
Go through the above section and write down the key points of the global
guidelines to promote CSR practices.
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Check Your Progress - 1
Notes: a) Write your answers in about 50 words.
b) Check your answer with possible answers given at the end of the unit.
1) What are the United Nations Guiding Principles on business and human
rights?
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a) Concept
The guidelines introduce the term ‘triple bottom line’ specifying that corporate
performance be measured on parameters of economic, social and environmental
impact thereby prompting public corporations to reorient the yardsticks to measure
business performance. They state that “Corporate Social Responsibility is a
concept whereby organizations serve the interests of society by taking
responsibility for the impact of their activities on customers, employees,
shareholders, communities and the environment in all aspects of their operations.’’
The guidelines link the concept of CSR with Sustainable Development
highlighting the underlying dimension of integration of social and business goals.
b) Planning
The guidelines specify that CSR planning should be done in a way that it is
relevant for the targeted population, reaches the smallest unit depending on
resource availability and capability, and should match with the long-term business
plan. The ideal scenario for a CSR project is to be located in the periphery of the
place where the company carries out its activities. However, it can be anywhere
in the country if the former is not possible. Specifying the components of an
ideal plan, the guidelines state that a CSR plan should include requirements
relating to baseline survey, activities to be undertaken, budgets allocated, timelines
prescribed, responsibilities and authorities defined and major results expected.
The plan should also detail out the implementation guidelines and the modalities
of monitoring and evaluation.
c) Implementation
For the purpose of implementation, the guidelines direct that implementation
should be done through specialized agencies and not by CPSE staff. Such agencies
can range from community-based organizations, NGOs, Trusts, Village
Panchayats, SHGs, consultancy organizations to contracted agencies for civil
works and should be verified on their track record. Even though the guidelines
separate implementation, they direct all CPSEs to generate awareness among all
staff members about the CSR activities being undertaken. To avoid duplication
of effort, the guidelines state that CSR projects should be dovetailed with other
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governmental initiatives instead of creating duplicity. For selecting activities/ CSR Policy Guidelines
projects, attention should be paid to creating community good will, social impact
and a positive change and also create a positive image for the company. The
implementation component specifically highlights that the project should align
with the millennium development goals and also suggests that the activities should
fall in the ambit of 3 UN Global Compact Principles pertaining to environmental
businesses entailing supporting precautionary approach to environmental
challenges, undertaking initiatives to promote greater environmental responsibility
and encourage the development and diffusion of environmentally friendly
technologies.
e) Funding
In 2010, the guidelines provisioned for calculation of the CSR budget using net
profit as the parameter. However, the guidelines only gave a percentage range
for a different range of net profit unlike the current provision of 2%. For companies
having a net profit of less than 100 crores in the previous year, the expenditure
range for CSR in a financial year is specified to be 3-5%, for companies with a
net profit of 100-500 crore, the CSR range is 2-3% and for companies earning a
net profit of 500 crore or more, the specified CSR expenditure range is kept at
0.5-2%. For companies that are making losses, there is no compulsion to earmark
CSR funding. For companies having different profit centers like factories or
plants, there can be different allocated CSR budgets. In the event of an unspent
CSR fund, the guidelines provision for creating a CSR fund which will accumulate
unspent CSR funds and be known as the non-lapsable-pool for the North East.
f) Clarifications
The guidelines clarify that they override any other direction in this regard by any
other ministry or department as they are coherent with the draft guidelines for
corporates issued by the Ministry of Corporate Affairs. Detailing the illegibility
of CSR spends, the guidelines specify that any grant made to an agency not
implementing CSR projects, any activity related to staff benefits will not count
as CSR. They also make provisions for any amendments to the guidelines by
DPE in the future.
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CSR Legislation and h) Monitoring
Guidelines: Global and India
Monitoring is stated to be an important aspect of CSR practice and is specified
to be conducted on a periodic basis. For the purpose of monitoring, the guidelines
provision for creating a CSR committee or a social audit committee and evaluation
by an independent external agency is also mandated for. To ensure that CSR
practice is resulting in impact, the guidelines specify that the concerned ministry/
department should measure a CPSEs performance with reference to its CSR
activities to the extent that from 2010-11, 5 marks are specified for CSR activities
and 5 marks for sustainable development initiatives.
These guidelines witnessed minor amendments such as one dated 4th February,
2011 which directed CPSEs to include contribution to the National CSR Hub
located in the Tata Institute of Social Sciences as CSR spend (DPE, 2011) and
another dated 21st June, 2011 which directed CPSEs to include fee of any CSR
training or workshop as CSR spend.
In totality, the guidelines issued by DPE in 2010 were a precursor to the revised
guidelines issued in 2013 followed by 2014. The revisions thus made in 2014
were largely taking into consideration the CSR Act of 2013 and therefore, the
revised guidelines clearly state that they do not override the provisions of the
Act and are drafted to supplement the CSR provisions in the Act and the Schedule
VII rules.
Activity 2
Go through the above section and write down the key points of the guidelines
for public sector enterprises.
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Check Your Progress - 2
Notes: a) Write your answers in about 50 words.
b) Check your answer with possible answers given at the end of the unit.
1) Which year was the first set of guidelines issued by the Government of
India to govern the social conduct of businesses?
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2) What are the key components of guidelines on CSR for CPSEs issued by CSR Policy Guidelines
DPE in 2010?
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d) CPSEs to constitute a two tier structure, viz., a board level committee and a
group of officials headed by a senior executive not less than one rank below
the board level to steer the CSR and sustainability agenda of the company
e) CPSEs to disclose reasons for unspent CSR and sustainability budget. The
revised guidelines however provide for the unspent budget being spent
within the next two financial years, failing which, it will be transferred to a
‘Sustainability Fund’ to be created separately for CSR and Sustainability
activities.
g) CPSEs to allow usage of the infrastructural facilities created from CSR and
sustainability budget by employees which should however not exceed 25%
of the total number of beneficiaries
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CSR Legislation and h) Monitoring of the CSR and sustainability activities should be conducted by
Guidelines: Global and India
an external agency. In case of projects being implemented by an external
agency, monitoring of the project must be conducted by the CPSEs through
the team of officials specially designated for the task.
a) The term sustainability is used in conjunction with CSR with the vision
that provisions in the Act coupled with sustainability initiatives will facilitate
achievement of Sustainable Development Goals. Thus, the guidelines
emphasize the need to take sustainability initiatives in addition to CSR
compliance thereby making it mandatory for CPSEs to ensure CSR
compliance in conjunction with the provisions in the guidelines.
b) Besides the CSR policy that is to be drafted under the Act, the guidelines
mandate CPSEs to have a vision and mission statement detailing how the
CPSE proposes to comply with the guidelines along with description of its
sustainability initiatives. Thus, the guidelines propose the CSR policy to be
named as ‘CSR and Sustainability’ Policy which by no means indicate any
digression from the provisions under the Act but instead reiterate the
commitment of a CPSE towards addressing social, economic and
environmental concerns which may be beyond the ambit of the CSR Act.
c) The CSR and Sustainability Policy must be in accordance with the provisions
of the Act, Schedule VII of the Act, CSR rules and guidelines, and the
policy directions issued by the government from time to time.
d) If there is a need to add new CSR activities that do not fall in the ambit of
the current policy, it can be done with the approval of the board and will be
considered as an amendment to the policy.
e) The guidelines make it mandatory for all CPSEs making profits in the
preceding year to undertake CSR activities even if the net profits do not fall
in the threshold specified in Section 135 (1) of the Act. Specifying that
such CPSEs will be expected to spend at least 2% of the profit made in the
preceding year on CSR activities.
f) In the event of unspent CSR budget, the CPSE will have to specify the
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budget will not lapse and will be carried forward to the next year for CSR Policy Guidelines
utilisation for the purpose for which it was allocated.
g) The activities listed under CSR for any CPSE should align with the national
priorities such as safe drinking water for all, provision of toilets, health and
sanitation, etc. The overarching focus should be sustainable development
and inclusive growth.
k) In terms of locating the CSR activities, the first preference should be given
to the ‘local area’ for CSR activities. This ‘local area’ can be in proximity
to the location of the CPSE or any of its plants or factories. However, if this
is not feasible, a CPSE can undertake CSR activities anywhere in the country.
m) The annual CSR report as stipulated by the Act should also include a section
on the actions taken to implement the provisions listed in the guidelines
such that the stakeholders are informed of not only the CSR activities but
also the actions taken by the CPSE towards sustainable development. The
guidelines further advise the CPSE to release an ‘Annual Sustainability
Report’ to render greater transparency and accountability to the company’s
operations.
The second amendment dated 1st August, 2016 was done to promote observance
of transparency and due diligence in the selection and implementation of CSR
activities by CPSEs. The amendment clarifies that all CPSEs crossing the specified
threshold under Section 135 of the Companies Act, 2013 are mandated to allocate
2% of their average net profits of three preceding years for CSR activities. The
guidelines direct the ministries and departments to advise the CPSEs in their
jurisdiction to:
a) ensure that the CSR activities selected for implementation fall within the
list of activities stated under Schedule VII of the Act
b) ensure that the engagement with stakeholders are in line with the needs of
people
c) upload the CSR policy in the public domain on their website along with the
details of the CSR activities being undertaken and the respective fund
allocation
f) make efforts to fully utilize the allocated CSR funds for the year (DPE,
2016)
The third amendment to the 2014 guidelines was issued on 10th December, 2018
which was an outcome of the CPSEs conclave in April 2018. A key outcome of
the conclave was the felt need to implement CSR with a theme-based approach
contributing towards national priorities. Followed by the need, the DPE underwent
deliberations with select CPSEs, departments, ministries, NITI Aayog and
proposed the following course of action for the CPSEs:
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a) CPSEs to identify a common theme for each year for undertaking CSR CSR Policy Guidelines
b) For the year 2018-19, school education and health care are themes for
focused intervention by CPSEs
c) 60% of the annual CSR expenditure should be towards the thematic
programme
d) Aspirational districts to be given preference
e) The annual theme for the next year will be decided by the competent
authority.
The third amendment specifies that the specification of directing 33% CSR funds
towards sanitation and Swachh Bharat Mission activities as specified in the first
amendment is superseded. Making NITI Aayog responsible for piloting the
amendment, the second amendment specifies directions for a CPSE implementing
a CSR activity in an Aspirational district:
b) furnish the details of the nodal officer along with the name of the Aspirational
district to NITI Aayog, the concerned department of the CPSE and DPE
d) Brief the concerned Prabhari officer of Aspirational district about the CSR
project being funded by CPSE (DPE, 2018).
Activity 3
Go through the above section and write down the key points of the guidelines
for CPSEs.
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Check Your Progress - 3
Notes: a) Write your answers in about 50 words.
b) Check your answer with possible answers given at the end of the unit.
1) How are the guidelines issued by DPE for CPSEs on CSR in the year 2014
different from the earlier versions?
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CSR Legislation and 2) What is meant by ‘greening’ the supply chain?
Guidelines: Global and India
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3.6 KEYWORDS
Department of Public : Department of Public Enterprises is a part of the
Enterprises Ministry of Heavy Industries and Public
Enterprises. It is the nodal department for all
Central Public Sector Enterprises and formulates
policy pertaining to CPSEs.
Central Public Sector : Central Public Sector Enterprises are those
Enterprises companies in which the direct holding of the
Central Government or other CPSEs is 51% or
more.
Sustainability : The process of bringing about change which is
lasting and becomes constant.
Local Area : The surroundings in proximity to a company’s
operational site/ factory or plant.
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Needs Assessment : The study of nature and extent of needs of a CSR Policy Guidelines
population group with respect to the gap between
the current situation and the desired situation.
Social Impact : A substantial, positive and sustainable change that
addresses a pressing social problem.
Responsible Business : The process of running a business which is
Practices socially, economically and environmentally
responsive and positively impactful for all
stakeholders.
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CSR Legislation and EY Global CSR Summit 2013, an Agenda for Inclusive Growth. (2013) Corporate
Guidelines: Global and India
Social Responsibility in India-Potential to contribute towards inclusive social
development. Retrieved from ttps://www.ey.com/Publication/vwLUAssets/EY-
Government-and-Public-Sector-Corporate-Social-Responsibility-in-India/$File/
EY-Corporate-Social-Responsibility-in-India.pdf
Social Value UK. The National Network for Social Value. Retrieved from http:/
/www.socialvalueuk.org/
United Nations Human Rights, Office of the High Commissioner. (2011) Guiding
Principles on Business and Human Rights - Implementing the United Nations
“Protect, Respect and Remedy” Framework. Retrieved from https://
www.ohchr.org/Documents/Publications/GuidingPrinciplesBusinessHR_EN.pdf
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Check Your Progress - 2 CSR Policy Guidelines
Answer 2: The guidelines on CSR for CPSEs released by DPE in 2010 emphasize
on the triple bottom line for every company highlighting that performance should
also be measured in terms of the social, economic and environmental impact of
a company. The key components of the guidelines include direction on planning,
implementation, research, documentation, advocacy, promotion development,
funding, baseline survey, and documentation and monitoring.
Check Your Progress - 3
Answer 1: The guidelines of the year 2014 are in line with the provisions of
Section 135 (1) of the Companies Act and the Schedule VII clearly specifying
that the provisions do not supersede the provisions of the Act. From the previous
versions, the guidelines of 2014 include aspects of internal and external
stakeholders mentioning how the entire business ecosystem needs to undergo a
change to become socially, economically and environmentally more responsible
and responsive. The new guidelines advise CPSEs to also release annual
sustainability report in addition to the annual CSR report to highlight its
sustainability initiatives, improve transparency and brand image.
Answer 2: The guidelines issued by DPE in the year 2014 recommend that a
CPSE, besides incorporating a CSR and Sustainability approach in its business
internally should also ensure that suppliers, vendors, service providers, clients
and partners are also committed to the same principles and standards of CSR and
sustainability. The measures thus taken will facilitate ‘greening’ of the supply
chain.
Answer 3: The CSR and Sustainability Policy of a CPSE should be in line with
the provisions of the Act, Schedule VII and the Guidelines issued by DPE in
2014. The policy should capture the spirit and philosophy of CSR and
Sustainability and should serve as the referral document for planning CSR
activities accordingly.
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