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Case Study (1) Big Bazaar

Case study

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anshu.gautam1208
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26 views2 pages

Case Study (1) Big Bazaar

Case study

Uploaded by

anshu.gautam1208
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ECONOMICS

Case Study
Topic: “Big Bazaar-A Decline in Foot Traffic & Sales”
Background: Big Bazaar is a popular retail chain in India known for its wide range of
products, including groceries, clothing, electronics, and household items. Over the years, it
has implemented various strategies to attract customers, such as discounts, loyalty programs,
and promotional sales. However, recent trends indicate fluctuations in customer demand,
influenced by factors like e-commerce competition, changes in consumer behavior, and
economic conditions.

Problem Statement: Big Bazaar observed a decline in foot traffic and sales over the last
years. To address this issue, the management wants to understand the factors affecting
demand for its products. They aim to devise strategies that will improve customer retention
and increase sales.

Questions for Analysis:

1. Demand Factors:
o Identify and analyze the key factors influencing demand for Big Bazaar’s
products. Consider aspects such as price, consumer income, preferences, and
substitutes.
2. Elasticity:
o Discuss the concept of price elasticity of demand and how it applies to Big
Bazaar’s pricing strategy. How might changes in price affect customer
demand?
3. Competition:
o Evaluate the impact of online retail platforms (e.g., Amazon, Flipkart) on Big
Bazaar’s demand. What strategies can Big Bazaar adopt to compete
effectively in the changing retail landscape?
4. Consumer Behavior:
o Analyze how shifts in consumer behavior (e.g., increased focus on health,
sustainability) could affect demand for certain product categories at Big
Bazaar. How can the company respond to these trends?
5. Marketing Strategies:
o Propose marketing strategies that Big Bazaar could implement to enhance
demand. How can promotions, loyalty programs, and customer engagement
tactics play a role?
6. Economic Conditions:
o Discuss how broader economic factors (e.g., inflation, unemployment rates)
might influence consumer spending at Big Bazaar. What steps can the
management take to mitigate these effects?

Conclusion:
After analyzing these factors, provide recommendations for Big Bazaar to improve demand
and sales. Consider the implementation of your proposed strategies and their potential impact
on the company’s overall performance.

FORMAT FOR YOUR CASE STUDY SOLUTION:


1. COVER PAGE
2. ACKNOWLEDGENT
3. STUDENT DECLARATION
(STUDENT DECLARATION
I ____________ declare that, this case-study is my original work and has not been submitted for the
award of any other work to any other university / institutions.)

3. TABLE OF CONTENTS
4. INTRODUCTION
5. ABOUT THE COMPANY
6. ANALIZING
7. REFRENCES
8. CONCLUSION

9. YOUR SUGGESTIONS FOR- Big Bazaar to improve demand and sales,


(proposed strategies and their potential impact on the company’s
overall performance.

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