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Style Guidelines Baby

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Legric Technologies
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27 views5 pages

Style Guidelines Baby

Uploaded by

Legric Technologies
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Content and Style Guide for Baby Products

The information that you provide to Amazon will be uploaded on to our site and displayed to
customers on the detail page of each product.

As our customers are not able to physically pick up or view products when making a buying
decision it is our goal on Amazon to provide as much information as possible so the customer can
make an informed buying decision. It has been proved time and time again that a good content
page will drive more sales than a page with poor content.

This information is also beneficial as it helps optimise pages for search engines. The more
content you have on a page the more likely it is to achieve a high ranking on the major search
engines and allow more customers to find this detail page.

Please only use the specific flat files for each category.

Titles & Naming

Your product titles should be provided in a set format. This ensures a consistent naming
convention across Amazon whilst increasing customer shopping experience and increases the
likelihood of sales. If you are listing baby clothing you must list the age group in the title

Branded Products - Brand should always feature first and a brief description Brand (if
applicable)/Model name (if applicable)/Brief description

- Lamaze - Gardenbug Wrist Rattle Footfinder Set

- Lamaze - Balancing Bug Stacker

- Organic SleepGown (0-3months)

Unbranded products - DO NOT populate with a brand name. Model name (if applicable)/Model
number (if applicable)

- Please use correct capitalisation in the Title, description and bullet points (i.e. not all
caps or all lower case).

- Titles should not include any details regarding pricing, shipping or company
information in product titles submitted to Amazon. Title should only include
descriptors of the product
Creating variations / accessories relationships

When creating parent/child variations please insure they are configured properly. From the
example below we can draw out some specific points:

- The column parentage declares whether or not a given SKU is the parent or one of
the children.
- The column ParentSku enables the Child to declare the SKU of its Parent.
- The column RelationshipType is only used by the Child and declares what type of
variation relationship is being created.
- The column VariationTheme is used to declare what type of variation is being created.
- The example highlights a variation theme of Size.

Key features (bullet points)

Enter up to 5 bullet points to highlight your products key features or benefits. This is an
opportunity to highlight the product features in a way that is marketable to customers. Please
ensure each bullet point is no longer than 15 words in length each.

• This crazy little zebra character really gets baby moving


• It spins around, plays 5 energetic songs
• Includes fun sounds effects
• H40.5x W55.5x D22.5cm
Please do not provide any details of price shipping or company information in product key
features

Reviews (product description)


The product description allows you to drill into the details of a particular product. An Accurate
consistent description of a given item will enable the customer to gain insight into a product. This
will also give informed customers a chance to learn the full features available to them. Good
descriptions vastly increase the shopping experience to customers.

Use the description to differentiate products from similar products in the same market.
Example:

A bounce and spin toy for babies 12 - 36 months. This fun and lively zebra character
really gets baby moving when baby bounces up and down and spins around on it. 5
energetic songs play and when baby bounces, there's 5 fun SFX that play over the music
to encourage them to keep bouncing. Fun finger activities on the handlebar with 2
'boingy' Gymnastics characters on tall springs that provide lots of visual and tactile fun,
and a great clear roller ball filled with multicolored beads has lights that dance up through
it and will activate the songs if baby just wants to sit and play.

Note: Please do not provide shipping, pricing or company information in the product description
submitted to Amazon.

Search refinement functionality


You can increase the ability for your item to show up through search terms by providing relevant
one or two word search terms. Do not include terms already found in the product title, brand or
manufacturer as they are automatically used in search refinement. This is a large opportunity to
increase hits from free search engines.

Recommended Browse node


Correct browse node assignment is key in order for the search refinements to work on site. The
most appropriate browse term must be incorporated to help the customer drill down on the
browse option to get to your product.

1) Identify the most appropriate bread crumb trail (/Baby Products/Categories/Baby


Clothing/Bottoms/Trousers)
2) Next assign the associated browse node ID to the item in the feed- 60088031 Please be as
precise as possible

Note: If you do not provide at least one recommended browse node your items will not be
discoverable on Amazon. You can find a list of recommended browse nodes from seller central

Weight based shipping


If you have configured weight based shipping you must insure that you have provided values for
shipping weight either via your flat file feed or via add a product in seller central

Product images – images MUST meet the following requirements to be posted on


Amazon.co.uk

- Image must be a minimum of 500 pixels on the longest side.


- The product should occupy 80% to 90% of the image area and the background must
be 100% white.
- The product shown in your image must be recognizable, photographed at an angle
that assists in a buying decision, in focus and well lit.
- Product images must be free of text or watermarks.
- JPG images must be in RGB format (images in CMYK format will be rejected by the
processing system).
- RGB color mode
- Zoom! – providing images greater than 1000 pixels on the shortest side insures
Zoom functionality will be available to customers who wish to zoom in on your
product images.

Alternative images such as close up or lifestyle shots must also follow the above requirements
but they do not need to have a white background. We highly encourage you to submit additional
views of your products.

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