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Arjay Theory

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8 views3 pages

Arjay Theory

Uploaded by

michael gatchalian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Related Theories

Theory of Environmentally Responsible Behavior (ERB).

This theory, according to Hines, Hungerford, and Tomera, contends that a key component

affecting environmentally conscious behavior is having the intention to act. The following are

the variables that make up the model of ecologically responsible behavior: knowledge, attitude,

sense of personal responsibility, and intention to act. The control center, according to its

proponents, influences a person's attitude, which results in better behavior. This idea places a

strong emphasis on interactions that affect an individual's behavior. Individuals frequently have a

shift in attitude toward their surroundings, particularly when those around them have had an

impact on their actions.

People are motivated to develop a positive attitude toward the environment when they see

others as role models. Understanding environmental legislation corresponds to having the right

intentions when it comes to acting. Participating in activities reduces a person's possible harmful

environmental impact. One's attitude and behavior toward a given situation can be altered and/or

influenced through interactions with other individuals. According to this hypothesis, people who

engage in activities with others help to mitigate environmental problems like pollution.

This theory presents more insights into the relationship between individual

understanding, perspectives, behavioral intentions, and actual behaviors and how those

relationships impact their capacity to invent new goods out of underutilized resources. The

researchers are going to utilize materials or components that most people dislike in making a

molo wrapper with its fillings. It is readily apparent that a lot of adolescents and young people
choose high-calorie items over veggies. As a result, this product might be helpful with addressing

this particular problem.

Diffusion of Innovation Theory by Everett Rogers (1962)

The theory states that a population's readiness to embrace new ideas distributes normally,

which leads to the spread of change within that community. Adoption of an individual's behavior

occurs in phases, including awareness, persuasion, decision-making, execution, and

confirmation. Numerous investigations have taken into consideration and used diffusion theory.

This idea holds that change agents have an impact on behavior within a community. A change

agent is an internal researcher or consultant who is responsible for determining what changes are

necessary in a business. When bringing innovation, a change agent's behavior is influenced by

four factors: intrinsic control, social support, response information, and involvement.

The idea of "diffusion of innovations" refers to the process by which novel advancements

in technology and other domains seep into societies and cultures, from their initial adoption to

widespread acceptance. The main goal of the diffusion of innovations theory is to explain why

new ideas and behaviors can take a while to spread, as well as why this process can be slow.

This strategy also helps a business comprehend how a customer interacts and uses new

items or technology over time. Businesses will utilize it to introduce a new product into a new

market, modify an existing product, or launch a new product or service. The significance of this

model lies in its capacity to recognize and evaluate the content, sources, quality, and effect of

environmental literacy-inducing information in the context of a dynamic system, social support,

and sociocultural milieu.


The researchers propose that they can employ this theory to develop a product that, by

combining many elements into one product, could assist in addressing the phenomenon of people

not eating enough fruits or vegetables. As an alternative to traditional siomai, the researchers are

also interested in learning if this can be made commercially viable, successful, and acceptable.

Theory of Planned Behavior of Icek Ajzen (1991)

The Planned Behavior Theory, put out by Icek Ajzen, interprets the will to act and

objective contextual circumstances as direct elements that drive environmentally conscious

conduct. The aim is believed to encapsulate the interplay between cognitive variables like

knowledge of action procedures and difficulties, action abilities, and personality elements like

personal responsibility, attitudes, and locus of control.

Since knowledge about a particular behavior is a function of perceptions in the context

indicated above, and knowledge is not a separate element in the model, dispositions are a

function of perceptions. Because affective dimensions influence beliefs, cognitive elements can

be portrayed via affective lenses according to Azjen's paradigm. For instance, a person's

behavioral intentions reveal their understanding that they have power over a specific

circumstance in the same way as they reveal their expectations for the outcome of a specific

action.

In keeping with this theory, the researchers' understanding, behavior, attitudes, and

perspectives surrounding the social issue of individuals' lack of consumption of fruits and

vegetables led them to propose a novel product that can facilitate the resolution of this problem.

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