Table Question Title

Table_1 S0 Country
Table_2 S1 Gender
Table_3 S2 Age
Table_4 S3_ID Region - Indonesia
Table_5 S3_MY Region - Malaysia
Table_6 S3_PH Region - Philippines
Table_7 S3_TH Region - Thailand
Table_8 S3_VN Region - Vietnam
Table_9 S3_KR Region - South Korea
Table_10 S3_JP Region - Japan
Table_11 S3_AU Region - Australia
Table_12 S3_NZ Region - New Zealand
Table_13 S4_ID Income - Indonesia
Table_14 S4_MY Income - Malaysia
Table_15 S4_SG Income - Singapore
Table_16 S4_PH Income - Philippines
Table_17 S4_TH Income - Thailand
Table_18 S4_VN Income - Vietnam
Table_19 S4_KR Income - South Korea
Table_20 S4_JP Income - Japan
Table_21 S4_AU Income - Australia
Table_22 S4_NZ Income - New Zealand
Table_23 S8 What is your current occupation?
Table_24 S9_01 How often have you used these apps in the past 1 month? - Facebook
Table_25 S9_02 How often have you used these apps in the past 1 month? - Instagram
Table_26 S9_03 How often have you used these apps in the past 1 month? - TikTok
Table_27 S9_04 How often have you used these apps in the past 1 month? - X (formerly known as Twitter)
Table_28 S9_05 How often have you used these apps in the past 1 month? - YouTube
Table_29 S10 Are you the main decision-maker of your own finances?
Table_30 S11 Select all the financial products you currently own.
Table_31 A17 What comes to your mind when you think of finance?
Table_32 A15 What financial issues cause you the most worry or fear?
Table_33 A16 And how do you envision your financial situation changing over the next 5 to 10 years?
Table_34 A1 Select all the statements that resonate with how you manage your finances.
Table_35 A18_01 How confident are you in your understanding of the following financial products? - Bonds
Table_36 A18_02 How confident are you in your understanding of the following financial products? - Cryptocurrency
Table_37 A18_03 How confident are you in your understanding of the following financial products? - Stocks
Table_38 A18_04 How confident are you in your understanding of the following financial products? - Gold
Table_39 A18_05 How confident are you in your understanding of the following financial products? - Property
Table_40 A18_06 How confident are you in your understanding of the following financial products? - Personal loan
Table_41 A18_07 How confident are you in your understanding of the following financial products? - Auto loan
Table_42 A18_08 How confident are you in your understanding of the following financial products? - Mortgage/Home loan
Table_43 A18_09 How confident are you in your understanding of the following financial products? - Education loan
Table_44 A18_10 How confident are you in your understanding of the following financial products? - Renovation loan
Table_45 A18_11 How confident are you in your understanding of the following financial products? - Buy Now Pay Later
Table_46 A18_12 How confident are you in your understanding of the following financial products? - Paypal
Table_47 A18_13 How confident are you in your understanding of the following financial products? - Google Wallet
Table_48 A18_14 How confident are you in your understanding of the following financial products? - Apple Pay
Table_49 A18_15 How confident are you in your understanding of the following financial products? - Samsung Pay
Table_50 A18_16 How confident are you in your understanding of the following financial products? - Saving account
Table_51 A18_17 How confident are you in your understanding of the following financial products? - Checking account
Table_52 A18_18 How confident are you in your understanding of the following financial products? - Credit card
Table_53 A18_19 How confident are you in your understanding of the following financial products? - Fixed deposit
Table_54 A18_20 How confident are you in your understanding of the following financial products? - Life insurance
Table_55 A18_21 How confident are you in your understanding of the following financial products? - Hospitalisation/accident insurance
Table_56 A18_22 How confident are you in your understanding of the following financial products? - Auto insurance
Table_57 A18_23 How confident are you in your understanding of the following financial products? - Home insurance
Table_58 A18_24 How confident are you in your understanding of the following financial products? - Health insurance
Table_59 A18_25 How confident are you in your understanding of the following financial products? - Travel insurance
Table_60 A18_T2B How confident are you in your understanding of the following financial products? - TOP 2 BOX SUMMARY
Table_61 A12 Where do you typically seek financial advice?
Table_62 A2 Choose one word that best describes how you feel on payday.
Table_63 A3 And now select all the actions you took on payday.
Table_64 A14_01 How much did you set aside from your salary to finance the following? - Savings account
Table_65 A14_02 How much did you set aside from your salary to finance the following? - Retirement fund
Table_66 A14_03 How much did you set aside from your salary to finance the following? - Upcoming expenses
Table_67 A14_04 How much did you set aside from your salary to finance the following? - Emergency fund
Table_68 A14_05 How much did you set aside from your salary to finance the following? - Allowance for parents/children
Table_69 A14_06 How much did you set aside from your salary to finance the following? - Charitable donation
Table_70 A14_07 How much did you set aside from your salary to finance the following? - Investment
Table_71 A14_08 How much did you set aside from your salary to finance the following? - Daily spending/expenses
Table_72 A14_MEAN How much did you set aside from your salary to finance the following? - MEAN SUMMARY
Table_73 A13_01 How familiar are you with the following statements? - I am aware of the rising cost of living in Country.
Table_74 A13_02 How familiar are you with the following statements? - I am aware of the financial scams that are happening in Country.
Table_75 A13_T2B How familiar are you with the following statements? - TOP 2 BOX SUMMARY
Table_76 A4 How rising cost of living impacted the way you use or adopt financial products (e.g. loans, savings accounts, or insurance)?
Table_77 A5 And what type of financial content would assist you in better managing the rising cost of living?
Table_78 B1 Select all the platforms where you have seen financial content in the last 30 days.
Table_79 B3_1_01 Financial content on Facebook. Agree or disagree with the following statements? - I found the financial content on Facebook easy to understand
Table_80 B3_1_02 Financial content on Facebook. Agree or disagree with the following statements? - I found the financial content on Facebook relatable
Table_81 B3_1_03 Financial content on Facebook. Agree or disagree with the following statements? - I learnt something new from the financial content on Facebook
Table_82 B3_1_04 Financial content on Facebook. Agree or disagree with the following statements? - I have benefited from the financial content I saw on Facebook
Table_83 B3_1_T2B Financial content on Facebook. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Table_84 B3_2_01 Financial content on Instagram. Agree or disagree with the following statements? - I found the financial content on Instagram easy to understand
Table_85 B3_2_02 Financial content on Instagram. Agree or disagree with the following statements? - I found the financial content on Instagram relatable
Table_86 B3_2_03 Financial content on Instagram. Agree or disagree with the following statements? - I learnt something new from the financial content on Instagram
Table_87 B3_2_04 Financial content on Instagram. Agree or disagree with the following statements? - I have benefited from the financial content I saw on Instagram
Table_88 B3_2_T2B Financial content on Instagram. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Table_89 B3_3_01 Financial content on TikTok. Agree or disagree with the following statements? - I found the financial content on TikTok easy to understand
Table_90 B3_3_02 Financial content on TikTok. Agree or disagree with the following statements? - I found the financial content on TikTok relatable
Table_91 B3_3_03 Financial content on TikTok. Agree or disagree with the following statements? - I learnt something new from the financial content on TikTok
Table_92 B3_3_04 Financial content on TikTok. Agree or disagree with the following statements? - I have benefited from the financial content I saw on TikTok
Table_93 B3_3_T2B Financial content on TikTok. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Table_94 B3_4_01 Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I found the financial content on X (formerly known as Twitter) easy to understand
Table_95 B3_4_02 Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I found the financial content on X (formerly known as Twitter) relatable
Table_96 B3_4_03 Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I learnt something new from the financial content on X (formerly known as Twitter)
Table_97 B3_4_04 Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I have benefited from the financial content I saw on X (formerly known as Twitter)
Table_98 B3_4_T2B Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Table_99 B3_5_01 Financial content on YouTube. Agree or disagree with the following statements? - I found the financial content on YouTube easy to understand
Table_100 B3_5_02 Financial content on YouTube. Agree or disagree with the following statements? - I found the financial content on YouTube relatable
Table_101 B3_5_03 Financial content on YouTube. Agree or disagree with the following statements? - I learnt something new from the financial content on YouTube
Table_102 B3_5_04 Financial content on YouTube. Agree or disagree with the following statements? - I have benefited from the financial content I saw on YouTube
Table_103 B3_5_T2B Financial content on YouTube. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Table_104 B3_6_01 Financial content on Others. Agree or disagree with the following statements? - I found the financial content on Others easy to understand
Table_105 B3_6_02 Financial content on Others. Agree or disagree with the following statements? - I found the financial content on Others relatable
Table_106 B3_6_03 Financial content on Others. Agree or disagree with the following statements? - I learnt something new from the financial content on Others
Table_107 B3_6_04 Financial content on Others. Agree or disagree with the following statements? - I have benefited from the financial content I saw on Others
Table_108 B3_6_T2B Financial content on Others. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Table_109 B12_1 When you see finance-related content or ads on Facebook, have you ever worry about whether it's trustworthy or safe?
Table_110 B12_2 When you see finance-related content or ads on Instagram, have you ever worry about whether it's trustworthy or safe?
Table_111 B12_3 When you see finance-related content or ads on TikTok, have you ever worry about whether it's trustworthy or safe?
Table_112 B12_4 When you see finance-related content or ads on X (formerly known as Twitter), have you ever worry about whether it's trustworthy or safe?
Table_113 B12_5 When you see finance-related content or ads on YouTube, have you ever worry about whether it's trustworthy or safe?
Table_114 B12_6 When you see finance-related content or ads on Others, have you ever worry about whether it's trustworthy or safe?
Table_115 B13_1 Have you ever come across finance content on Facebook that seemed misleading or unsafe?
Table_116 B13_2 Have you ever come across finance content on Instagram that seemed misleading or unsafe?
Table_117 B13_3 Have you ever come across finance content on TikTok that seemed misleading or unsafe?
Table_118 B13_4 Have you ever come across finance content on X (formerly known as Twitter) that seemed misleading or unsafe?
Table_119 B13_5 Have you ever come across finance content on YouTube that seemed misleading or unsafe?
Table_120 B13_6 Have you ever come across finance content on Others that seemed misleading or unsafe?
Table_121 B14_1 How important is it to you that finance brands on Facebook share clear and safe content?
Table_122 B14_2 How important is it to you that finance brands on Instagram share clear and safe content?
Table_123 B14_3 How important is it to you that finance brands on TikTok share clear and safe content?
Table_124 B14_4 How important is it to you that finance brands on X (formerly known as Twitter) share clear and safe content?
Table_125 B14_5 How important is it to you that finance brands on YouTube share clear and safe content?
Table_126 B14_6 How important is it to you that finance brands on Others share clear and safe content?
Table_127 B4_1 What would make you trust finance content on Facebook more than other platforms?
Table_128 B4_2 What would make you trust finance content on Instagram more than other platforms?
Table_129 B4_3 What would make you trust finance content on TikTok more than other platforms?
Table_130 B4_4 What would make you trust finance content on X (formerly known as Twitter) more than other platforms?
Table_131 B4_5 What would make you trust finance content on YouTube more than other platforms?
Table_132 B4_6 What would make you trust finance content on Others more than other platforms?
Table_133 B11_1 Select all the actions you have done after seeing the financial content on Facebook.
Table_134 B11_2 Select all the actions you have done after seeing the financial content on Instagram.
Table_135 B11_3 Select all the actions you have done after seeing the financial content on TikTok.
Table_136 B11_4 Select all the actions you have done after seeing the financial content on X (formerly known as Twitter).
Table_137 B11_5 Select all the actions you have done after seeing the financial content on YouTube.
Table_138 B11_6 Select all the actions you have done after seeing the financial content on Others.
Table_139 B10a Thinking about Finance content on TikTok, which of the following resonates with you?
Table_140 B10 What kind of financial content are you searching for on TikTok?
Table_141 B5 What do you think about the finance content on TikTok?The finance content on TikTok...
Table_142 B19 What key features or information would you focus on if you were creating a finance-related ad or content for a brand on TikTok?
Table_143 B19_ADD What key features or information would you focus on if you were creating a finance-related ad or content for a brand on TikTok? - Additional
Table_144 B6 What types of financial creators have you followed on TikTok?
Table_145 B7 And are these creators from your country or from abroad?
Table_146 B6xB7_01 And are these creators from your country or from abroad? - Personal Finance Gurus/Experts
Table_147 B6xB7_02 And are these creators from your country or from abroad? - Investing Gurus/Experts
Table_148 B6xB7_03 And are these creators from your country or from abroad? - Crypto Gurus/Experts
Table_149 B6xB7_04 And are these creators from your country or from abroad? - Budgeting Gurus/Experts
Table_150 B6xB7_05 And are these creators from your country or from abroad? - Financial Educators
Table_151 B6xB7_06 And are these creators from your country or from abroad? - Entrepreneurs
Table_152 B6xB7_07 And are these creators from your country or from abroad? - Real Estate Investors
Table_153 B6xB7_08 And are these creators from your country or from abroad? - Others
Table_154 B8 So, what makes you follow them on TikTok?
Table_155 B6xB8_01 So, what makes you follow them on TikTok? - Personal Finance Gurus/Experts
Table_156 B6xB8_02 So, what makes you follow them on TikTok? - Investing Gurus/Experts
Table_157 B6xB8_03 So, what makes you follow them on TikTok? - Crypto Gurus/Experts
Table_158 B6xB8_04 So, what makes you follow them on TikTok? - Budgeting Gurus/Experts
Table_159 B6xB8_05 So, what makes you follow them on TikTok? - Financial Educators
Table_160 B6xB8_06 So, what makes you follow them on TikTok? - Entrepreneurs
Table_161 B6xB8_07 So, what makes you follow them on TikTok? - Real Estate Investors
Table_162 B6xB8_08 So, what makes you follow them on TikTok? - Others
Table_163 B9_01 Agree or disagree with the following statements on financial creators on TikTok? - I like learning about finance from financial creators on TikTok
Table_164 B9_02 Agree or disagree with the following statements on financial creators on TikTok? - Financial creators on TikTok inspired me to try new products/habits
Table_165 B9_03 Agree or disagree with the following statements on financial creators on TikTok? - I have discovered new products/habits while watching financial creators' content on TikTok
Table_166 B9_04 Agree or disagree with the following statements on financial creators on TikTok? - I trust financial content from creators more than brands on TikTok.
Table_167 B9_05 Agree or disagree with the following statements on financial creators on TikTok? - I find useful financial tips/information from financial creators' content on TikTok.
Table_168 B9_06 Agree or disagree with the following statements on financial creators on TikTok? - I find brands who use ordinary financial creators more reliable than those who use celebrities.
Table_169 B9_07 Agree or disagree with the following statements on financial creators on TikTok? - I pay more attention to financial creators who have many followers on TikTok.
Table_170 B9_T2B To what extent do you agree or disagree with the following statements on financial creators on TikTok? - TOP 2 BOX SUMMARY
Table_171 C1 How many banks do you have account(s) with (e.g. savings, fixed deposit, checking, etc.)?
Table_172 C2 Select all the bank products you currently own.
Table_173 C3 Select all the banking features/services you have used in the last 30 days.
Table_174 C4 How familiar are you with online banking/digital banks?
Table_175 C5 Are you aware of the differences between traditional and digital banks?
Table_176 C6 Are you currently using any products or services from online banking/digital banks?
Table_177 C6a What motivates you to use online banking/digital banks?
Table_178 C6b What discourages you from using online banking/digital banks?
Table_179 C7 How many credit cards do you currently own?
Table_180 C8 You mentioned that you own multiple credit cards. Are they all from banks?
Table_181 C9 What types of credit cards do you currently own?
Table_182 C10 And which payment provider issued your credit cards?
Table_183 C11 What do you use your credit card mainly for?
Table_184 C11a What are some reasons why you do not own any credit cards?
Table_185 C11a_ADD What are some reasons why you do not own any credit cards? - Additional
Table_186 C12_01 How likely are you to consider owning a new product with the following types of banks in the next 6 months? - Traditional bank
Table_187 C12_02 How likely are you to consider owning a new product with the following types of banks in the next 6 months? - Digital bank
Table_188 C12_T2B How likely are you to consider owning a new product with the following types of banks in the next 6 months? - TOP 2 BOX SUMMARY
Table_189 C13 Select all products you are considering owning from a traditional bank in the next 6 months.
Table_190 C14 Select all products you are considering owning from a digital bank in the next 6 months.
Table_191 D1 Select all the insurance policies that you currently own.
Table_192 D4 What motivates you to purchase an insurance policy?
Table_193 D2 When did you first purchase your own insurance policy?
Table_194 D3 Have you ever purchased an insurance policy for someone else?
Table_195 D3a Who in your family did you buy an insurance policy for?
Table_196 D6 What made you purchase an insurance policy for someone else?
Table_197 D8 What time of the year do you typically plan to explore or purchase any new insurance policies?
Table_198 D7_01 How likely are you to buy a new insurance policy in the next 6 months for yourself or someone else? - For myself
Table_199 D7_02 How likely are you to buy a new insurance policy in the next 6 months for yourself or someone else? - For someone else
Table_200 D7_T2B How likely are you to buy a new insurance policy in the next 6 months for yourself or someone else? - TOP TO BOX SUMMARY
Table_201 D7a What discourages you from buying a new insurance policy?
Table_202 E1_01 Which is your preferred payment method when making the following purchases? - In-store purchases
Table_203 E1_02 Which is your preferred payment method when making the following purchases? - Online purchases
Table_204 E2 Why do you prefer to use digital payments over cash for your purchases?
Table_205 E3 Why do you prefer to use cash over digital payments for your purchases?
Table_206 E4 When was the last time you made a payment via e-wallets/digital wallets including QR code payment?
Table_207 E8a What motivates you to pay via e-wallets/digital wallets?
Table_208 E8b What discourages you from paying via e-wallets/digital wallets?
Table_209 E5 How many e-wallets/digital wallets do you currently own?
Table_210 E6 How do you decide which e-wallet/digital wallet providers to use at the point of purchase?
Table_211 E7 Select all the services you use in an e-wallet/digital wallet app in the last 30 days.
Table_212 E9 Have you used any remittance providers (e.g. Western Union, PayPal, etc.) in the last 6 months?
Table_213 E10 Select all the reasons you are using remittance services for.
Table_214 E11 What motivates you to choose a remittance provider over others?
Table_215 E12_01 How likely are you going to do the following in the next 6 months? - Make a payment via e-wallet/digital payment
Table_216 E12_02 How likely are you going to do the following in the next 6 months? - Use remittance services
Table_217 E12_T2B How likely are you going to do the following in the next 6 months? - TOP TO BOX SUMMARY
Table_218 F1 Have you used Buy Now Pay Later (BNPL) in the last 6 months?
Table_219 F2 What motivates you to use Buy Now Pay Later (BNPL) services?
Table_220 F3 What discourages you from using Buy Now Pay Later (BNPL) services?
Table_221 F4 Select all the loans you are currently holding.
Table_222 F5 What made you take up these loans?
Table_223 F6 Who would you go to, if you needed to take up a loan?
Table_224 F7 What makes you choose one loan provider over others?
Table_225 F8 And where do you find out more information about the loan you want to take up?
Table_226 F11 What time of the year do you typically plan to explore or take up any new loans?
Table_227 F9_01 How likely are you going to do the following in the next 6 months? - Use Buy Now Pay Later service
Table_228 F9_02 How likely are you going to do the following in the next 6 months? - Take up a new loan
Table_229 F9_T2B How likely are you going to do the following in the next 6 months? - TOP TO BOX SUMMARY
Table_230 F10 You mentioned that you are planning to take up a new loan in the next 6 months. Which type of loan(s) are you planning to take?
Table_231 G1 Select all the investment products you currently invest in.
Table_232 G2 What motivates you to invest?
Table_233 G6 How would you describe your approach to investing?
Table_234 G3 How do you fund your investment?
Table_235 G5 How often do you make investments?
Table_236 G4 How likely are you going to make a new investment in the next 6 months?
Table_237 G4a What discourages you from making a new investment in the next 6 months?
Table_238 S6 What is your marital status?
Table_239 S6a How many children, if any, do you have?
Table_240 S6c How old is your youngest child?
Table_241 S6b Are you currently expecting / pregnant?
Table_242 S6cxS6bxS1 S6c x S6b x S1
Table_243 S7 What is your highest level of education?
Table 1
S0: Country
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Indonesia 0 0 0 0
- - - -
Malaysia 0 0 0 0
- - - -
Singapore 756 486 270 667
100% 100% 100% 100%
Philippines 0 0 0 0
- - - -
Thailand 0 0 0 0
- - - -
Vietnam 0 0 0 0
- - - -
South Korea 0 0 0 0
- - - -
Japan 0 0 0 0
- - - -
Australia 0 0 0 0
- - - -
New Zealand 0 0 0 0
- - - -

Table 2
S1: Gender
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Male 377 240 137 335
50% 49% 51% 50%
T
Female 379 246 133 332
50% 51% 49% 50%
FS F F

Table 3
S2: Age
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
18-24 [NET] 104 79 25 69
14% 16% 9% 10%
DLMNPQRVWX CD
25-34 [NET] 365 278 87 336
48% 57% 32% 50%
CKMNOQRUWX ACDG C
35-44 [NET] 135 68 67 124
18% 14% 25% 19%
KLNOPRUVX ABDEFG B
45-54 [NET] 84 39 45 81
11% 8% 17% 12%
KLMPQUVW ABEFG BEF
55 and above [NET] 68 22 46 57
9% 5% 17% 9%
BEFHKLMPQUVW ABDEFG BEF
45+ [NET] 152 61 91 138
20% 13% 34% 21%
BEFHKLMOPQUVW ABDEFG BEF
Mean (In Years) 35.43 32.79 40.19 35.87
BEFHKLOPUV ABDEFG BEF

Table 4
S3_ID: Region - Indonesia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Indonesia Respondents -** -** -** -**
- ** - ** - ** - **
Bekasi 0 0 0 0
- - - -
Depok 0 0 0 0
- - - -
Jakarta 0 0 0 0
- - - -
Makassar 0 0 0 0
- - - -
Palembang 0 0 0 0
- - - -
Semarang 0 0 0 0
- - - -
Surabaya 0 0 0 0
- - - -
Tangerang 0 0 0 0
- - - -
Medan 0 0 0 0
- - - -
Bandung 0 0 0 0
- - - -
Denpasar 0 0 0 0
- - - -

Table 5
S3_MY: Region - Malaysia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Malaysia Respondents -** -** -** -**
- ** - ** - ** - **
Johor 0 0 0 0
- - - -
Kedah 0 0 0 0
- - - -
Kelantan 0 0 0 0
- - - -
Kuala Lumpur/ Putrajaya 0 0 0 0
- - - -
Melaka 0 0 0 0
- - - -
Negeri Sembilan 0 0 0 0
 - - - -
Pahang 0 0 0 0
- - - -
Penang 0 0 0 0
- - - -
Perak 0 0 0 0
- - - -
Perlis 0 0 0 0
- - - -
Sabah/Labuan 0 0 0 0
- - - -
Sarawak 0 0 0 0
- - - -
Selangor 0 0 0 0
- - - -
Terengganu 0 0 0 0
- - - -

Table 6
S3_PH: Region - Philippines
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Philippines Respondents -** -** -** -**
- ** - ** - ** - **
Ilocos Region 0 0 0 0
- - - -
Cagayan Valley 0 0 0 0
- - - -
Central Luzon 0 0 0 0
- - - -
Calabarzon 0 0 0 0
- - - -
Mimaropa 0 0 0 0
- - - -
Bicol Region 0 0 0 0
- - - -
Western Visayas 0 0 0 0
- - - -
Central Visayas 0 0 0 0
- - - -
Eastern Visayas 0 0 0 0
- - - -
Zamboanga Peninsula 0 0 0 0
- - - -
Northern Mindanao 0 0 0 0
- - - -
Davao Region 0 0 0 0
- - - -
Soccsksargen 0 0 0 0
- - - -
Caraga 0 0 0 0
- - - -
Bangsamoro Autonomous Region
in Muslim Mindanao 0 0 0 0
- - - -
Cordillera Administrative Region 0 0 0 0
- - - -
National Capital Region 0 0 0 0
- - - -

Table 7
S3_TH: Region - Thailand
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Thailand Respondents -** -** -** -**
- ** - ** - ** - **
Northern Thailand 0 0 0 0
- - - -
Northeastern Thailand 0 0 0 0
- - - -
Western Thailand 0 0 0 0
- - - -
Central Thailand 0 0 0 0
- - - -
Eastern Thailand 0 0 0 0
- - - -
Southern Thailand 0 0 0 0
- - - -
Greater Bangkok Area 0 0 0 0
- - - -
Table 8
S3_VN: Region - Vietnam
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Vietnam Respondents -** -** -** -**
- ** - ** - ** - **
Ho Chi Minh City 0 0 0 0
- - - -
Hanoi 0 0 0 0
- - - -
Ðà Nang 0 0 0 0
- - - -
Hai Phòng 0 0 0 0
- - - -
Can Tho 0 0 0 0
- - - -
Others 0 0 0 0
- - - -

Table 9
S3_KR: Region - South Korea
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: South Korea Respondents -** -** -** -**
- ** - ** - ** - **
Seoul 0 0 0 0
- - - -
Busan 0 0 0 0
- - - -
Daegu 0 0 0 0
- - - -
Daejeon/ Sejong 0 0 0 0
- - - -
Gwangju 0 0 0 0
- - - -
Ulsan 0 0 0 0
 - - - -
Incheon 0 0 0 0
- - - -
Gyeonggi province 0 0 0 0
- - - -
Gyeongsang province 0 0 0 0
- - - -
Chungcheong province 0 0 0 0
- - - -
Jeolla province 0 0 0 0
- - - -
Gangwon province 0 0 0 0
- - - -
Jeju 0 0 0 0
- - - -

Table 10
S3_JP: Region - Japan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Japan Respondents -** -** -** -**
- ** - ** - ** - **
Chubu 0 0 0 0
- - - -
Chugoku 0 0 0 0
- - - -
Hokkaido 0 0 0 0
- - - -
Kanto 0 0 0 0
- - - -
Kinki/Kansai 0 0 0 0
- - - -
Kyushu 0 0 0 0
- - - -
Okinawa 0 0 0 0
- - - -
Shikoku 0 0 0 0
- - - -
Tohoku 0 0 0 0
- - - -
Table 11
S3_AU: Region - Australia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Australia Respondents -** -** -** -**
- ** - ** - ** - **
Sydney 0 0 0 0
- - - -
Melbourne 0 0 0 0
- - - -
Brisbane 0 0 0 0
- - - -
Perth 0 0 0 0
- - - -
Adelaide 0 0 0 0
- - - -
Darwin 0 0 0 0
- - - -
Hobart 0 0 0 0
- - - -

Table 12
S3_NZ: Region - New Zealand
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: New Zealand Respondents -** -** -** -**
- ** - ** - ** - **
North Island 0 0 0 0
- - - -
South Island 0 0 0 0
- - - -

Table 13
S4_ID: Income - Indonesia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
 Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Indonesia Respondents -** -** -** -**
- ** - ** - ** - **
(5) Less than Rp5 million 0 0 0 0
- - - -
(5.5) Rp5 million to less than Rp6
million 0 0 0 0
- - - -
(6.5) Rp6 million to less than Rp7
million 0 0 0 0
- - - -
(7.5) Rp7 million to less than Rp8
million 0 0 0 0
- - - -
(9.5) Rp8 million to less than Rp11
million 0 0 0 0
- - - -
(12.5) Rp11 million to less than
Rp14 million 0 0 0 0
- - - -
(15.5) Rp14 million to less than
Rp17 million 0 0 0 0
- - - -
(18.5) Rp17 million to less than
Rp20 million 0 0 0 0
- - - -
(20) More than Rp20 million 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In million Rp) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 14
S4_MY: Income - Malaysia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
 Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Malaysia Respondents -** -** -** -**
- ** - ** - ** - **
(3) Less than RM3,000 0 0 0 0
- - - -
(3.5) RM3,000 to less than
RM4,000 0 0 0 0
- - - -
(4.5) RM4,000 to less than
RM5,000 0 0 0 0
- - - -
(5.5) RM5,000 to less than
RM6,000 0 0 0 0
- - - -
(6.5) RM6,000 to less than
RM7,000 0 0 0 0
- - - -
(7.5) RM7,000 to less than
RM8,000 0 0 0 0
- - - -
(8.5) RM8,000 to less than
RM9,000 0 0 0 0
- - - -
(9.5) RM9,000 to less than
RM10,000 0 0 0 0
- - - -
(10) More than RM10,000 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In '000 RM) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 15
S4_SG: Income - Singapore
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Singapore Respondents 756 486 270 667
100% 100% 100% 100%
(3) Less than 3,000 SGD 89 59 30 70
12% 12% 11% 10%
Za
(4) 3,000 SGD – 4,999 SGD 136 94 42 123
18% 19% 16% 18%
QWYa
(6) 5,000 SGD – 6,999 SGD 123 82 41 116
16% 17% 15% 17%
Ya
(8.5) 7,000 SGD – 9,999 SGD 142 82 60 127
19% 17% 22% 19%
Ya
(12.5) 10,000 SGD – 14,999 SGD 142 82 60 123
19% 17% 22% 18%
YZ
(17.5) 15,000 SGD – 19,999 SGD 67 45 22 58
9% 9% 8% 9%
JYZ
(35) 20,000 SGD – 49,999 SGD 44 32 12 39
6% 7% 4% 6%
YZ
(50) More than 50,000 SGD 13 10 3 11
2% 2% 1% 2%
Z
Low Income [NET] 89 59 30 70
12% 12% 11% 10%
Za
Mid Income [NET] 401 258 143 366
53% 53% 53% 55%
Ya
High Income [NET] 266 169 97 231
35% 35% 36% 35%
YZ
Mean (In '000 SGD) 10.44 10.65 10.07 10.41
YZ
Standard Deviation 9.23 9.8 8.11 9.16
Standard Error 0.34 0.44 0.49 0.35

Table 16
S4_PH: Income - Philippines
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Philippines Respondents -** -** -** -**
- ** - ** - ** - **
(10) Less than PHP 10,000 0 0 0 0
- - - -
(12.5) PHP 10,000 - PHP 14,999 0 0 0 0
- - - -
(17.5) PHP 15,000 - PHP 19,999 0 0 0 0
- - - -
(22.5) PHP 20,000 - PHP 24,999 0 0 0 0
- - - -
(27.5) PHP 25,000 - PHP 29,999 0 0 0 0
- - - -
(35) PHP 30,000 - PHP 39,999 0 0 0 0
- - - -
(45) PHP 40,000 - PHP 49,999 0 0 0 0
- - - -
(55) PHP 50,000 - PHP 59,999 0 0 0 0
- - - -
(67.5) PHP 60,000 - PHP 74,999 0 0 0 0
- - - -
(87.5) PHP 75,000 - PHP 99,999 0 0 0 0
(125) PHP 100,000 - PHP - - - -
149,999 0 0 0 0
(175) PHP 150,000 - PHP - - - -
199,999 0 0 0 0
(225) PHP 200,000 - PHP - - - -
249,999 0 0 0 0
(275) PHP 250,000 - PHP - - - -
299,999 0 0 0 0
- - - -
(300) PHP 300,000 or more 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
 - - - -
Mean (In '000 PHP) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 17
S4_TH: Income - Thailand
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Thailand Respondents -** -** -** -**
- ** - ** - ** - **
(10) Less than THB 10,000 0 0 0 0
- - - -
(12.5) THB 10,000 - 15,000 0 0 0 0
- - - -
(17.5) THB 15,001 - 20,000 0 0 0 0
- - - -
(25) THB 20,001 - 30,000 0 0 0 0
- - - -
(40) THB 30,001 - 50,000 0 0 0 0
- - - -
(75) THB 50,001 - 100,000 0 0 0 0
- - - -
(125) THB 100,001 - 150,000 0 0 0 0
- - - -
(175) THB 150,001 - 200,000 0 0 0 0
- - - -
(350) THB 200,001 - 500,000 0 0 0 0
- - - -
(500) THB 500,001 or more 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In '000 THB) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0
Table 18
S4_VN: Income - Vietnam
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Vietnam Respondents -** -** -** -**
- ** - ** - ** - **
(5) Less than VND 5,000,000 0 0 0 0
- - - -
(7.5) VND 5,000,000 - VND
9,999,999 0 0 0 0
- - - -
(12.5) VND 10,000,000 - VND
14,999,999 0 0 0 0
- - - -
(17.5) VND 15,000,000 - VND
19,999,999 0 0 0 0
- - - -
(25) VND 20,000,000 - VND
29,999,999 0 0 0 0
- - - -
(35) VND 30,000,000 - VND
39,999,999 0 0 0 0
- - - -
(45) VND 40,000,000 - VND
49,999,999 0 0 0 0
- - - -
(60) VND 50,000,000 - VND
69,999,999 0 0 0 0
- - - -
(70) More than VND 70,000,000 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In '000000 VND) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0
Table 19
S4_KR: Income - South Korea
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: South Korea Respondents -** -** -** -**
- ** - ** - ** - **
(2) Below KRW 2,000,000 0 0 0 0
- - - -
(2.5) KRW 2,000,000 - 2,999,999 0 0 0 0
- - - -
(3.5) KRW 3,000,000 - 3,999,999 0 0 0 0
- - - -
(4.5) KRW 4,000,000 - 4,999,999 0 0 0 0
- - - -
(5.5) KRW 5,000,000 - 5,999,999 0 0 0 0
- - - -
(6.5) KRW 6,000,000 - 6,999,999 0 0 0 0
- - - -
(7.5) KRW 7,000,000 - 7,999,999 0 0 0 0
- - - -
(8.5) KRW 8,000,000 - 8,999,999 0 0 0 0
- - - -
(9.5) KRW 9,000,000 - 9,999,999 0 0 0 0
(12.5) KRW 10,000,000- - - - -
14,999,999 0 0 0 0
- - - -
(15) KRW 15,000,000 or more 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In '000000 KRW) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 20
S4_JP: Income - Japan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Japan Respondents -** -** -** -**
- ** - ** - ** - **
(40) ¥0 - ¥79,999 0 0 0 0
- - - -
(100) ¥80,000 - ¥119,999 0 0 0 0
- - - -
(135) ¥120,000 - ¥149,999 0 0 0 0
- - - -
(175) ¥150,000 - ¥199,999 0 0 0 0
- - - -
(225) ¥200,000 - ¥249,999 0 0 0 0
- - - -
(275) ¥250,000 - ¥299,999 0 0 0 0
- - - -
(325) ¥300,000 - ¥349,999 0 0 0 0
- - - -
(375) ¥350,000 - ¥399,999 0 0 0 0
- - - -
(425) ¥400,000 - ¥449,999 0 0 0 0
- - - -
(500) ¥450,000 - ¥549,999 0 0 0 0
- - - -
(575) ¥550,000 - ¥599,999 0 0 0 0
- - - -
(650) ¥600,000 - ¥699,999 0 0 0 0
- - - -
(750) ¥700,000 - ¥799,999 0 0 0 0
- - - -
(850) ¥800,000 - ¥899,999 0 0 0 0
- - - -
(1150) ¥900,000 - ¥1,399,999 0 0 0 0
- - - -
(1400) ¥1,400,000 or more 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
 - - - -
Mean (In '000 ¥) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 21
S4_AU: Income - Australia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Australia Respondents -** -** -** -**
- ** - ** - ** - **
(1.5) Less than $1,500 0 0 0 0
- - - -
(1.875) $1,500 - $2,250 0 0 0 0
- - - -
(2.625) $2,251 - $3,000 0 0 0 0
- - - -
(3.5) $3,001 - $4,000 0 0 0 0
- - - -
(4.5) $4,001 - $5,000 0 0 0 0
- - - -
(5.25) $5,001 - $5,500 0 0 0 0
- - - -
(5.75) $5,501 - $6,000 0 0 0 0
- - - -
(7) $6,001 - $8,000 0 0 0 0
- - - -
(8.5) $8,001 - $9,000 0 0 0 0
- - - -
(9.5) $9,001 - $10,000 0 0 0 0
- - - -
(10.5) $10,001 - $11,000 0 0 0 0
- - - -
(12.5) $11,001 - $14,000 0 0 0 0
- - - -
(15) $14,001 - $16,000 0 0 0 0
- - - -
(17.25) $16,001 - $18,500 0 0 0 0
- - - -
(19.25) $18,501 - $20,000 0 0 0 0
 - - - -
(21) $20,001 - $22,000 0 0 0 0
- - - -
(22) More than $22,000 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In '000 $) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 22
S4_NZ: Income - New Zealand
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: New Zealand Respondents -** -** -** -**
- ** - ** - ** - **
(1.5) Less than $1,500 0 0 0 0
- - - -
(1.875) $1,500 - $2,250 0 0 0 0
- - - -
(2.625) $2,251 - $3,000 0 0 0 0
- - - -
(3.5) $3,001 - $4,000 0 0 0 0
- - - -
(4.5) $4,001 - $5,000 0 0 0 0
- - - -
(5.25) $5,001 - $5,500 0 0 0 0
- - - -
(5.75) $5,501 - $6,000 0 0 0 0
- - - -
(7) $6,001 - $8,000 0 0 0 0
- - - -
(8.5) $8,001 - $9,000 0 0 0 0
- - - -
(9.5) $9,001 - $10,000 0 0 0 0
 - - - -
(10.5) $10,001 - $11,000 0 0 0 0
- - - -
(12.5) $11,001 - $14,000 0 0 0 0
- - - -
(15) $14,001 - $16,000 0 0 0 0
- - - -
(17.25) $16,001 - $18,500 0 0 0 0
- - - -
(19.25) $18,501 - $20,000 0 0 0 0
- - - -
(21) $20,001 - $22,000 0 0 0 0
- - - -
(22) More than $22,000 0 0 0 0
- - - -
Low Income [NET] 0 0 0 0
- - - -
Mid Income [NET] 0 0 0 0
- - - -
High Income [NET] 0 0 0 0
- - - -
Mean (In '000 $) 0 0 0 0
Standard Deviation 0 0 0 0
Standard Error 0 0 0 0

Table 23
S8: What is your current occupation?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Professional (e.g. Accountant,
Doctor, Lawyer, Engineer,
Architect, Lecturer) 122 73 49 107
16% 15% 18% 16%
Y
Senior Management (e.g. CEO,
MD, GM, Director, CFO, CIO,
CMO, VP, Dean, Principal, Head
of Department) 64 48 16 60
8% 10% 6% 9%
JY
Middle Management (e.g.
Manager, Assistant VP, Assistant
Director, Teacher, Chef) 135 86 49 130
18% 18% 18% 19%
KOTUY
Junior Management (e.g.
Executive, Assistant Manager) 120 73 47 111
16% 15% 17% 17%
MY
Office Worker (e.g. Admin
Assistant, Secretary, Supervisor,
Clerk) 112 65 47 94
15% 13% 17% 14%
S F
Skilled Worker (e.g. Technician,
Production Worker, Hair-stylist) 42 28 14 38
6% 6% 5% 6%

Semi-skilled Worker (e.g.

Construction Worker, Cleaner,
Waiter) 37 30 7 32
5% 6% 3% 5%
C
Business owner, partner of
proprietor 21 13 8 16
3% 3% 3% 2%
Freelancers (i.e. not committed to
a company/ agency long term,
e.g. freelance designers, writers,
programmers, etc) 16 11 5 16
2% 2% 2% 2%

Self-employed and committed to a

company/ agency long term (e.g.
Consultants, Property Agents,
Insurance Agents, Taxi Driver) 7 5 2 6
1% 1% 1% 1%

In-between Jobs 7 5 2 7
1% 1% 1% 1%

Full-time Student 31 23 8 17
4% 5% 3% 3%
LRVX D
Agricultural, forestry, or fishery
occupations 1 1 0 1
 0 0 - 0
Mining and/or quarrying
occupations 0 0 0 0
Manufacturing occupations - - - -
(Assemblers or machine
operators) 2 2 0 2
0 0 - 0
Expats 0 0 0 0
- - - -
Homemaker (Housewife) 16 11 5 15
2% 2% 2% 2%
S
Retired 7 2 5 4
1% 0 2% 1%
BE
Unemployed 16 10 6 11
2% 2% 2% 2%
a
Employed [NET] 679 435 244 613
90% 90% 90% 92%
KOUY
Unemployed [NET] 77 51 26 54
10% 10% 10% 8%
PVa
White collars [NET] 576 361 215 524
76% 74% 80% 79%
KOUY
Blue collars [NET] 113 84 29 90
15% 17% 11% 13%
Qa C

Table 24
S9_01: How often have you used these apps in the past 1 month? - Facebook
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
More than once a day 308 226 82 308
41% 47% 30% 46%
CKOQU AC AC
Once a day 145 91 54 145
19% 19% 20% 22%
 Y
2-6 times a week 92 60 32 92
12% 12% 12% 14%

Once a week 53 35 18 53
7% 7% 7% 8%

Less than once a week 69 38 31 69

9% 8% 11% 10%
H
Never used in the past 1 month 89 36 53 0
12% 7% 20% -
BDFLMN D ABDEFG
Heavy (At least once /day) [NET] 453 317 136 453
60% 65% 50% 68%
CIKOUY C ACG
Medium (At least once /week)
[NET] 145 95 50 145
19% 20% 19% 22%

Light users (At least once /month)

[NET] 69 38 31 69
9% 8% 11% 10%
H

Table 25
S9_02: How often have you used these apps in the past 1 month? - Instagram
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
More than once a day 323 252 71 284
43% 52% 26% 43%
CNQRWX ACDG C
Once a day 153 109 44 143
20% 22% 16% 21%
RX C
2-6 times a week 86 54 32 81
11% 11% 12% 12%
K
Once a week 56 37 19 52
7% 8% 7% 8%
 H
Less than once a week 26 12 14 24
3% 2% 5% 4%
HLV
Never used in the past 1 month 112 22 90 83
15% 5% 33% 12%
BEFHIKLMUV E ABDEFG BEF
Heavy (At least once /day) [NET] 476 361 115 427
63% 74% 43% 64%
CNORX ACDG C
Medium (At least once /week)
[NET] 142 91 51 133
19% 19% 19% 20%
HK
Light users (At least once /month)
[NET] 26 12 14 24
3% 2% 5% 4%
HLV

Table 26
S9_03: How often have you used these apps in the past 1 month? - TikTok
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
More than once a day 238 238 0 216
31% 49% - 32%
CIJOPQRWX ACDEFG C
Once a day 99 99 0 94
13% 20% - 14%
CIJPQR ACDEG C
2-6 times a week 58 58 0 55
8% 12% - 8%
CHJPQR ACDG C
Once a week 43 43 0 40
6% 9% - 6%
CHPQR ACG C
Less than once a week 48 48 0 45
6% 10% - 7%
CHIPQR ACG C
Never used in the past 1 month 270 0 270 217
36% - 100% 33%
 BEFHIJKLMNUV ABDEFG BF
Heavy (At least once /day) [NET] 337 337 0 310
45% 69% - 46%
CIJOPQRWX ACDEFG C
Medium (At least once /week)
[NET] 101 101 0 95
13% 21% - 14%
CHJPQR ACDEG C
Light users (At least once /month)
[NET] 48 48 0 45
6% 10% - 7%
CHIPQR ACG C

Table 27
S9_04: How often have you used these apps in the past 1 month? - X (formerly known as Twitter)
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
More than once a day 94 80 14 85
12% 16% 5% 13%
CPRX AC C
Once a day 104 86 18 99
14% 18% 7% 15%
CRY C C
2-6 times a week 97 81 16 89
13% 17% 6% 13%
CRX C C
Once a week 59 46 13 56
8% 9% 5% 8%
C
Less than once a week 64 44 20 56
8% 9% 7% 8%

Never used in the past 1 month 338 149 189 282

45% 31% 70% 42%
BEFHKLSUV F ABDEFG BEF
Heavy (At least once /day) [NET] 198 166 32 184
26% 34% 12% 28%
CJPQRXY ACDG C
Medium (At least once /week)
[NET] 156 127 29 145
 21% 26% 11% 22%
CQR ACG C
Light users (At least once /month)
[NET] 64 44 20 56
8% 9% 7% 8%

Table 28
S9_05: How often have you used these apps in the past 1 month? - YouTube
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
More than once a day 360 258 102 312
48% 53% 38% 47%
CQRX CD C
Once a day 165 112 53 150
22% 23% 20% 22%
2-6 times a week 118 64 54 102
16% 13% 20% 15%
H BE
Once a week 62 35 27 57
8% 7% 10% 9%

Less than once a week 38 13 25 33

5% 3% 9% 5%
BFHKU ABDEFG F
Never used in the past 1 month 13 4 9 13
2% 1% 3% 2%
FG G BEFG FG
Heavy (At least once /day) [NET] 525 370 155 462
69% 76% 57% 69%
CQRX ACDG C
Medium (At least once /week)
[NET] 180 99 81 159
24% 20% 30% 24%
H ABEF
Light users (At least once /month)
[NET] 38 13 25 33
5% 3% 9% 5%
BFHKU ABDEFG F
Table 29
S10: Are you the main decision-maker of your own finances?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Yes 756 486 270 667
100% 100% 100% 100%
No 0 0 0 0
- - - -

Table 30
S11: Select all the financial products you currently own.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Investment (e.g. bonds, crypto,
stocks, gold, property, etc.) 437 275 162 388
58% 57% 60% 58%
KTUY
Loan and credit services (e.g. Buy
Now Pay Later,
personal/home/auto/debt
consolidation loans, etc.) 253 180 73 234
33% 37% 27% 35%
ORXY C C
Payment (e.g. e-wallet/mobile
payment app such as Paynow,
Grabpay, Shopeepay, GoPay,
PromptPay, MoMo, GCash, Beem
It, LINE Pay, KaKao Pay,
ApplePay, PayPay, Naver Pay,
Toss Pay, remittance services,
etc.) 642 418 224 573
85% 86% 83% 86%
NRXY
Banking (e.g. credit/debit card,
savings/deposit account, mobile
banking app, etc.) 699 440 259 619
92% 91% 96% 93%
IMY ABEF
Insurance (e.g. life,
hospitalisation/accident, auto,
home, travel, savings/retirement
plan, etc.) 565 341 224 505
75% 70% 83% 76%
IKUY ABDEFG B
None of the above 0 0 0 0
- - - -
avg. no of products owned 3.43 3.4 3.49 3.48

Table 31
A17: What comes to your mind when you think of finance?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
I think of money management,
including budgeting, saving, and
making smart financial decisions. 473 303 170 412
63% 62% 63% 62%
M
I think of investing, such as
stocks, bonds, and other ways to
grow wealth over time. 367 228 139 319
49% 47% 51% 48%
Y
I think of banking, loans, and
interest rates, as they play a big
role in personal and business
finance. 283 183 100 246
37% 38% 37% 37%
NX
I think of financial markets, where
stocks, currencies, and
commodities are traded. 253 167 86 223
33% 34% 32% 33%
 Y
I think of wealth and financial
growth, which finance helps to
achieve through proper planning
and investment. 380 242 138 332
50% 50% 51% 50%

I think of planning for the future,

such as saving for retirement or
big life goals like buying a house. 429 270 159 371
57% 56% 59% 56%

I think of debt, like managing

credit card balances,
mortgages/housing loans,
personal loans and education
loans. 244 152 92 217
32% 31% 34% 33%

I think of risk management,

especially in the form of insurance
and ways to protect financial
assets. 260 181 79 229
34% 37% 29% 34%
Q C
I think of corporate finance,
dealing with how businesses raise
capital and make investment
decisions. 148 109 39 135
20% 22% 14% 20%
Y C C
I think of economic indicators, like
inflation or interest rates, which
affect financial markets and
decisions. 256 180 76 229
34% 37% 28% 34%
Y C
Others 2 1 1 2
0 0 0 0
Nothing comes to my mind when I
think of finance 21 9 12 19
3% 2% 4% 3%
Fa BEF F
Money management [NET] 636 409 227 555
84% 84% 84% 83%
Y
Investing & financial growth [NET] 543 347 196 477
72% 71% 73% 72%
NY
Banking & Loans [NET] 283 183 100 246
37% 38% 37% 37%
NX
Risk Management & Insurance
[NET] 260 181 79 229
34% 37% 29% 34%
Q C
Corporate Finance [NET] 148 109 39 135
20% 22% 14% 20%
Y C C
Economic Indicators [NET] 256 180 76 229
34% 37% 28% 34%
Y C

Table 32
A15: What financial issues cause you the most worry or fear?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
I worry about not having enough
savings for unexpected
emergencies (e.g. medical bills or
job loss). 359 227 132 313
47% 47% 49% 47%

I'm afraid of not being able to

retire comfortably due to
insufficient retirement savings. 351 210 141 306
46% 43% 52% 46%
BF
The thought of accumulating too
much debt, especially with rising
interest rates, scares me. 201 140 61 180
27% 29% 23% 27%
N
I fear losing my job and not being
able to cover essential expenses
(e.g. rent or mortgage/home loan
payments). 280 176 104 255
37% 36% 39% 38%
I'm concerned about how inflation
will impact my purchasing power
and long-term financial goals. 346 214 132 307
46% 44% 49% 46%
I worry about making bad
investment decisions and losing a
significant portion of my savings. 301 196 105 269
40% 40% 39% 40%

The cost of healthcare and the

fear of not being able to afford
adequate insurance coverage
worries me. 293 183 110 262
39% 38% 41% 39%
KU
I'm anxious about being
unprepared for large and
unforeseen expenses (e.g. home
repairs or family emergencies). 321 203 118 276
42% 42% 44% 41%

I fear falling behind on bills or

missing payments, which could
damage my credit score and
financial future. 205 153 52 178
27% 31% 19% 27%
CQRX C C
I'm concerned about not being
able to adequately provide for my
family in case of an unexpected
event like disability or death. 286 190 96 255
38% 39% 36% 38%

Others 1 1 0 1
0 0 - 0

I do not have any financial issues

to worry or fear about. 20 13 7 19
3% 3% 3% 3%
Worried or fear about financial
issues [NET] 736 473 263 648
97% 97% 97% 97%
NX
Emergency and unforseen
expenses [NET] 553 352 201 485
73% 72% 74% 73%
Retirement and long-term financial
planning [NET] 495 308 187 436
65% 63% 69% 65%
Debt and interest rates [NET] 305 220 85 268
40% 45% 31% 40%
CNQRX C C
Employment and income security
[NET] 280 176 104 255
37% 36% 39% 38%
Investment risk [NET] 551 351 200 482
73% 72% 74% 72%
I
Family and future financial
preparation [NET] 286 190 96 255
38% 39% 36% 38%

Table 33
A16: And how do you envision your financial situation changing over the next 5 to 10 years?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
I envision my financial situation
improving as I continue to
advance in my career and
increase my income, allowing me
to save more and invest for the
future. 262 197 65 230
35% 41% 24% 34%
CRX ACDG C
I envision a gradual increase in
my financial stability as I pay down
debt and build a more substantial
emergency fund. 200 135 65 183
26% 28% 24% 27%
I envision diversifying my
investments further and growing
my portfolio to ensure a more
secure retirement. 222 144 78 199
29% 30% 29% 30%
Y

I envision a significant boost in my

savings as I plan to increase my
contributions to retirement
accounts and other investment
vehicles. 210 145 65 187
28% 30% 24% 28%

I envision a more balanced

financial situation as I work on
reducing expenses and increasing
my passive income streams. 266 185 81 240
35% 38% 30% 36%
C

I envision being in a stronger

financial position with more assets
and fewer liabilities as I continue
to make strategic financial
decisions. 232 172 60 212
31% 35% 22% 32%
CRX C C

I envision making substantial

progress toward purchasing a
home and achieving other major
financial goals as I remain
disciplined with my budgeting. 197 146 51 171
26% 30% 19% 26%
CRX C C

I envision experiencing some

fluctuations in my financial
situation due to market conditions,
but overall, I plan to maintain a
steady path towards financial
growth. 202 129 73 182
27% 27% 27% 27%

I envision increasing my financial

literacy and adopting new
strategies to optimize my savings
and investments. 231 156 75 201
 31% 32% 28% 30%

I envision achieving greater

financial independence and
flexibility, allowing me to pursue
personal projects and passions
with fewer financial constraints. 222 161 61 201
29% 33% 23% 30%
CNQRXY C C
Others 0 0 0 0
- - - -
I don't know / have not thought
about it yet 71 26 45 60
9% 5% 17% 9%
BFHLUVa ABDEFG BF
Career and income growth [NET] 373 268 105 330
49% 55% 39% 49%
CNRX AC C
Debt reduction and emergency
fund [NET] 364 245 119 327
48% 50% 44% 49%

Investment growth and

diversification [NET] 347 226 121 305
46% 47% 45% 46%
Y
Retirement and long-term savings
[NET] 210 145 65 187
28% 30% 24% 28%

Financial assets and strategic

planning [NET] 348 253 95 311
46% 52% 35% 47%
CNRX AC C
Market fluctuations and resilience
[NET] 202 129 73 182
27% 27% 27% 27%

Table 34
A1: Select all the statements that resonate with how you manage your finances.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
 A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
I create and stick to a monthly
budget to track my income and
expenses. 309 202 107 277
41% 42% 40% 42%
I prioritize saving a portion of my
income each month before
spending on non-essential items. 351 226 125 307
46% 47% 46% 46%

I regularly review and adjust my

financial goals to ensure I'm on
track. 244 170 74 219
32% 35% 27% 33%
RX C
I avoid accumulating credit card
debt and pay off my balance in full
each month. 320 195 125 286
42% 40% 46% 43%
IUY
I invest in a diversified portfolio to
grow my wealth over time. 217 141 76 193
29% 29% 28% 29%
NY
I have an emergency fund with at
least 3 to 6 months' worth of living
expenses. 287 179 108 256
38% 37% 40% 38%
Y
I make a conscious effort to live
within my means and avoid
impulse purchases. 396 228 168 349
52% 47% 62% 52%
M ABDEFG
I consult with a financial advisor or
use financial tools to guide my
investment decisions. 172 123 49 163
23% 25% 18% 24%
C C
I regularly monitor my credit score
and take steps to maintain or
improve it. 179 134 45 163
24% 28% 17% 24%
CORXY C C
I plan and save for major life
events, such as buying a home,
retirement, or my children's
education. 285 195 90 255
38% 40% 33% 38%
RX
Others 1 1 0 1
0 0 - 0

Budgeting and expense

management [NET] 499 303 196 442
66% 62% 73% 66%
M ABEF
Saving and emergency fund [NET] 545 357 188 486
72% 73% 70% 73%
XY
Financial goal setting and
monitoring [NET] 343 240 103 307
45% 49% 38% 46%
CRX C C
Debt management [NET] 320 195 125 286
42% 40% 46% 43%
IUY
Investment and wealth growth
[NET] 319 216 103 289
42% 44% 38% 43%
NXY

Table 35
A18_01: How confident are you in your understanding of the following financial products? - Bonds
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 103 79 24 95
14% 16% 9% 14%
C C C
Somewhat confident 298 182 116 267
39% 37% 43% 40%
T
Somewhat unconfident 223 144 79 192
29% 30% 29% 29%
Very unconfident 102 61 41 88
13% 13% 15% 13%
a
Never heard before 30 20 10 25
4% 4% 4% 4%

Top 2 Box [NET] 401 261 140 362

53% 54% 52% 54%
KTU

Table 36
A18_02: How confident are you in your understanding of the following financial products? - Cryptocurrency
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 75 59 16 67
10% 12% 6% 10%
CQ C C
Somewhat confident 183 130 53 166
24% 27% 20% 25%
NX C
Somewhat unconfident 202 134 68 178
27% 28% 25% 27%

Very unconfident 253 139 114 221

33% 29% 42% 33%
FHLMV ABDEFG F
Never heard before 43 24 19 35
6% 5% 7% 5%

Top 2 Box [NET] 258 189 69 233

34% 39% 26% 35%
CRTXY C C

Table 37
A18_03: How confident are you in your understanding of the following financial products? - Stocks
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 105 76 29 95
14% 16% 11% 14%
QT
Somewhat confident 312 201 111 279
41% 41% 41% 42%
TY
Somewhat unconfident 214 142 72 182
28% 29% 27% 27%

Very unconfident 109 57 52 96

14% 12% 19% 14%
FSa BF F
Never heard before 16 10 6 15
2% 2% 2% 2%

Top 2 Box [NET] 417 277 140 374

55% 57% 52% 56%
QTY

Table 38
A18_04: How confident are you in your understanding of the following financial products? - Gold
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 132 106 26 121
17% 22% 10% 18%
CQR C C
Somewhat confident 320 206 114 286
42% 42% 42% 43%
Somewhat unconfident 200 114 86 177
26% 23% 32% 27%
L BF
Very unconfident 89 50 39 70
12% 10% 14% 10%
S F
Never heard before 15 10 5 13
2% 2% 2% 2%
Top 2 Box [NET] 452 312 140 407
60% 64% 52% 61%
CP C C

Table 39
A18_05: How confident are you in your understanding of the following financial products? - Property
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 131 98 33 119
17% 20% 12% 18%
CT C C
Somewhat confident 345 224 121 309
46% 46% 45% 46%

Somewhat unconfident 192 109 83 163

25% 22% 31% 24%
BDEF
Very unconfident 80 48 32 69
11% 10% 12% 10%
a
Never heard before 8 7 1 7
1% 1% 0 1%
Top 2 Box [NET] 476 322 154 428
63% 66% 57% 64%
P C C

Table 40
A18_06: How confident are you in your understanding of the following financial products? - Personal loan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 106 83 23 98
14% 17% 9% 15%
 C C C
Somewhat confident 340 222 118 301
45% 46% 44% 45%
N
Somewhat unconfident 192 112 80 171
25% 23% 30% 26%
HL BF F
Very unconfident 97 59 38 81
13% 12% 14% 12%

Never heard before 21 10 11 16

3% 2% 4% 2%

Top 2 Box [NET] 446 305 141 399

59% 63% 52% 60%
Q C C

Table 41
A18_07: How confident are you in your understanding of the following financial products? - Auto loan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 83 62 21 78
11% 13% 8% 12%
C
Somewhat confident 253 167 86 236
33% 34% 32% 35%
OUY
Somewhat unconfident 231 145 86 205
31% 30% 32% 31%
a
Very unconfident 124 76 48 99
16% 16% 18% 15%

Never heard before 65 36 29 49

9% 7% 11% 7%
F F
Top 2 Box [NET] 336 229 107 314
44% 47% 40% 47%
OPTUY C C
Table 42
A18_08: How confident are you in your understanding of the following financial products? - Mortgage/Home loan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 102 69 33 94
13% 14% 12% 14%
I
Somewhat confident 330 211 119 300
44% 43% 44% 45%
KOU
Somewhat unconfident 202 133 69 178
27% 27% 26% 27%

Very unconfident 100 59 41 77

13% 12% 15% 12%

Never heard before 22 14 8 18

3% 3% 3% 3%
Top 2 Box [NET] 432 280 152 394
57% 58% 56% 59%
KU

Table 43
A18_09: How confident are you in your understanding of the following financial products? - Education loan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 96 73 23 87
13% 15% 9% 13%
C
Somewhat confident 335 222 113 309
44% 46% 42% 46%

Somewhat unconfident 200 123 77 170

26% 25% 29% 25%
 F
Very unconfident 96 53 43 76
13% 11% 16% 11%
BEF
Never heard before 29 15 14 25
4% 3% 5% 4%
F
Top 2 Box [NET] 431 295 136 396
57% 61% 50% 59%
C C

Table 44
A18_10: How confident are you in your understanding of the following financial products? - Renovation loan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 87 69 18 80
12% 14% 7% 12%
CP C C
Somewhat confident 286 183 103 265
38% 38% 38% 40%

Somewhat unconfident 228 143 85 201

30% 29% 31% 30%
R
Very unconfident 113 70 43 92
15% 14% 16% 14%

Never heard before 42 21 21 29

6% 4% 8% 4%
M BD
Top 2 Box [NET] 373 252 121 345
49% 52% 45% 52%
PU

Table 45
A18_11: How confident are you in your understanding of the following financial products? - Buy Now Pay Later
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 133 102 31 120
18% 21% 11% 18%
C C C
Somewhat confident 343 230 113 306
45% 47% 42% 46%
Q
Somewhat unconfident 169 93 76 149
22% 19% 28% 22%
BEF
Very unconfident 85 49 36 69
11% 10% 13% 10%
a F
Never heard before 26 12 14 23
3% 2% 5% 3%

Top 2 Box [NET] 476 332 144 426

63% 68% 53% 64%
CQWX C C

Table 46
A18_12: How confident are you in your understanding of the following financial products? - Paypal
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 191 141 50 171
25% 29% 19% 26%
C C C
Somewhat confident 407 249 158 352
54% 51% 59% 53%
J
Somewhat unconfident 110 68 42 101
15% 14% 16% 15%

Very unconfident 39 25 14 35
5% 5% 5% 5%
Never heard before 9 3 6 8
1% 1% 2% 1%
F
Top 2 Box [NET] 598 390 208 523
79% 80% 77% 78%
J

Table 47
A18_13: How confident are you in your understanding of the following financial products? - Google Wallet
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 145 105 40 130
19% 22% 15% 19%
T C
Somewhat confident 348 227 121 307
46% 47% 45% 46%

Somewhat unconfident 182 109 73 159

24% 22% 27% 24%

Very unconfident 56 33 23 50
7% 7% 9% 7%
U
Never heard before 25 12 13 21
3% 2% 5% 3%
F
Top 2 Box [NET] 493 332 161 437
65% 68% 60% 66%
NRXY C

Table 48
A18_14: How confident are you in your understanding of the following financial products? - Apple Pay
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
 100% 100% 100% 100%
Very confident 155 117 38 135
21% 24% 14% 20%
CX C C
Somewhat confident 362 229 133 318
48% 47% 49% 48%

Somewhat unconfident 149 80 69 134

20% 16% 26% 20%
FHLa ABEFG F
Very unconfident 70 49 21 64
9% 10% 8% 10%
U
Never heard before 20 11 9 16
3% 2% 3% 2%

Top 2 Box [NET] 517 346 171 453

68% 71% 63% 68%
RXY C

Table 49
A18_15: How confident are you in your understanding of the following financial products? - Samsung Pay
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 115 92 23 105
15% 19% 9% 16%
CQX C C
Somewhat confident 304 196 108 269
40% 40% 40% 40%
Somewhat unconfident 220 130 90 196
29% 27% 33% 29%
H F
Very unconfident 79 49 30 67
10% 10% 11% 10%

Never heard before 38 19 19 30

5% 4% 7% 4%
F
Top 2 Box [NET] 419 288 131 374
 55% 59% 49% 56%
RX C C

Table 50
A18_16: How confident are you in your understanding of the following financial products? - Saving account
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 300 196 104 266
40% 40% 39% 40%
U
Somewhat confident 393 248 145 346
52% 51% 54% 52%

Somewhat unconfident 53 35 18 45
7% 7% 7% 7%

Very unconfident 9 6 3 9
1% 1% 1% 1%
Never heard before 1 1 0 1
0 0 - 0
Top 2 Box [NET] 693 444 249 612
92% 91% 92% 92%

Table 51
A18_17: How confident are you in your understanding of the following financial products? - Checking account
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 181 122 59 165
24% 25% 22% 25%

Somewhat confident 366 230 136 327

48% 47% 50% 49%
O
Somewhat unconfident 139 84 55 121
18% 17% 20% 18%

Very unconfident 44 32 12 35
6% 7% 4% 5%

Never heard before 26 18 8 19

3% 4% 3% 3%

Top 2 Box [NET] 547 352 195 492

72% 72% 72% 74%
OPU

Table 52
A18_18: How confident are you in your understanding of the following financial products? - Credit card
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 219 140 79 194
29% 29% 29% 29%
KU
Somewhat confident 388 242 146 342
51% 50% 54% 51%
Somewhat unconfident 115 80 35 102
15% 16% 13% 15%

Very unconfident 30 22 8 26
4% 5% 3% 4%
a
Never heard before 4 2 2 3
1% 0 1% 0

Top 2 Box [NET] 607 382 225 536

80% 79% 83% 80%
IUY

Table 53
A18_19: How confident are you in your understanding of the following financial products? - Fixed deposit
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 224 150 74 195
30% 31% 27% 29%

Somewhat confident 378 229 149 337

50% 47% 55% 51%
BEF
Somewhat unconfident 114 75 39 99
15% 15% 14% 15%
a
Very unconfident 32 26 6 29
4% 5% 2% 4%
C
Never heard before 8 6 2 7
1% 1% 1% 1%
Top 2 Box [NET] 602 379 223 532
80% 78% 83% 80%
KUY

Table 54
A18_20: How confident are you in your understanding of the following financial products? - Life insurance
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 178 127 51 158
24% 26% 19% 24%
C
Somewhat confident 402 246 156 360
53% 51% 58% 54%
OY F
Somewhat unconfident 135 90 45 110
18% 19% 17% 16%
Ra
Very unconfident 32 17 15 31
4% 3% 6% 5%
Never heard before 9 6 3 8
1% 1% 1% 1%

Top 2 Box [NET] 580 373 207 518

77% 77% 77% 78%
IY

Table 55
A18_21: How confident are you in your understanding of the following financial products? - Hospitalisation/accident insura
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 157 107 50 139
21% 22% 19% 21%

Somewhat confident 422 262 160 374

56% 54% 59% 56%
Y
Somewhat unconfident 124 81 43 105
16% 17% 16% 16%
a
Very unconfident 43 28 15 40
6% 6% 6% 6%

Never heard before 10 8 2 9

1% 2% 1% 1%
Top 2 Box [NET] 579 369 210 513
77% 76% 78% 77%
Y

Table 56
A18_22: How confident are you in your understanding of the following financial products? - Auto insurance
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 103 78 25 94
 14% 16% 9% 14%
C C
Somewhat confident 280 184 96 257
37% 38% 36% 39%

Somewhat unconfident 224 139 85 192

30% 29% 31% 29%

Very unconfident 96 57 39 82
13% 12% 14% 12%
Never heard before 53 28 25 42
7% 6% 9% 6%
F
Top 2 Box [NET] 383 262 121 351
51% 54% 45% 53%
PT C C

Table 57
A18_23: How confident are you in your understanding of the following financial products? - Home insurance
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 135 101 34 123
18% 21% 13% 18%
CP C C
Somewhat confident 378 233 145 340
50% 48% 54% 51%
Y
Somewhat unconfident 168 104 64 139
22% 21% 24% 21%
R
Very unconfident 62 40 22 54
8% 8% 8% 8%
K
Never heard before 13 8 5 11
2% 2% 2% 2%

Top 2 Box [NET] 513 334 179 463

68% 69% 66% 69%
Y
Table 58
A18_24: How confident are you in your understanding of the following financial products? - Health insurance
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 161 117 44 146
21% 24% 16% 22%
C
Somewhat confident 438 271 167 390
58% 56% 62% 58%

Somewhat unconfident 110 68 42 91

15% 14% 16% 14%

Very unconfident 36 21 15 33
5% 4% 6% 5%
K
Never heard before 11 9 2 7
1% 2% 1% 1%

Top 2 Box [NET] 599 388 211 536

79% 80% 78% 80%
Y

Table 59
A18_25: How confident are you in your understanding of the following financial products? - Travel insurance
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Very confident 145 106 39 131
19% 22% 14% 20%
C
Somewhat confident 425 271 154 372
56% 56% 57% 56%
Somewhat unconfident 139 85 54 123
18% 17% 20% 18%
Very unconfident 36 17 19 32
5% 3% 7% 5%
B
Never heard before 11 7 4 9
1% 1% 1% 1%
a
Top 2 Box [NET] 570 377 193 503
75% 78% 71% 75%

Table 60
A18_T2B: How confident are you in your understanding of the following financial products? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Bonds 401 261 140 362
53% 54% 52% 54%
KTU
Cryptocurrency 258 189 69 233
34% 39% 26% 35%
CRTXY C C
Stocks 417 277 140 374
55% 57% 52% 56%
QTY
Gold 452 312 140 407
60% 64% 52% 61%
CP C C
Property 476 322 154 428
63% 66% 57% 64%
P C C
Personal loan 446 305 141 399
59% 63% 52% 60%
Q C C
Auto loan 336 229 107 314
44% 47% 40% 47%
OPTUY C C
Mortgage/Home loan 432 280 152 394
57% 58% 56% 59%
KU
Education loan 431 295 136 396
57% 61% 50% 59%
C C
Renovation loan 373 252 121 345
49% 52% 45% 52%
PU
Buy Now Pay Later 476 332 144 426
63% 68% 53% 64%
CQWX C C
Paypal 598 390 208 523
79% 80% 77% 78%
J
Google Wallet 493 332 161 437
65% 68% 60% 66%
NRXY C
Apple Pay 517 346 171 453
68% 71% 63% 68%
RXY C
Samsung Pay 419 288 131 374
55% 59% 49% 56%
RX C C
Saving account 693 444 249 612
92% 91% 92% 92%

Checking account 547 352 195 492

72% 72% 72% 74%
OPU
Credit card 607 382 225 536
80% 79% 83% 80%
IUY
Fixed deposit 602 379 223 532
80% 78% 83% 80%
KUY
Life insurance 580 373 207 518
77% 77% 77% 78%
IY
Hospitalisation/accident insurance 579 369 210 513
77% 76% 78% 77%
Y
Auto insurance 383 262 121 351
51% 54% 45% 53%
PT C C
Home insurance 513 334 179 463
68% 69% 66% 69%
Y
Health insurance 599 388 211 536
79% 80% 78% 80%
Y
Travel insurance 570 377 193 503
75% 78% 71% 75%

Investment [NET] 631 413 218 563

83% 85% 81% 84%
PTY
Loan and credit services [NET] 627 423 204 558
83% 87% 76% 84%
CNQWX C C
Digital payment [NET] 679 445 234 594
90% 92% 87% 89%
IRX C
Banking [NET] 729 469 260 640
96% 97% 96% 96%

Insurance [NET] 686 448 238 609

91% 92% 88% 91%
Y

Table 61
A12: Where do you typically seek financial advice?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Facebook 129 112 17 129
17% 23% 6% 19%
CQRX ACG C
Instagram 136 118 18 128
18% 24% 7% 19%
CQRX ACDG C
TikTok 130 128 2 126
17% 26% 1% 19%
CJOPQRX ACDEG C
X (formerly known as Twitter) 57 53 4 53
8% 11% 1% 8%
CJQRX AC C
YouTube 227 161 66 202
 30% 33% 24% 30%
RX C
Google search / internet 326 224 102 281
43% 46% 38% 42%
RX C
My family 269 188 81 234
36% 39% 30% 35%
RX C
My friends / colleagues 300 204 96 254
40% 42% 36% 38%
NRX
Financial institution
representative/agent (e.g., banks,
insurance companies, investment
firms) 366 245 121 335
48% 50% 45% 50%

Podcasts 86 68 18 76
11% 14% 7% 11%
CQRX C C
Forums 152 103 49 132
20% 21% 18% 20%
X
Books 115 79 36 102
15% 16% 13% 15%

Financial workshops 177 124 53 165

23% 26% 20% 25%
Q
Others 4 1 3 2
1% 0 1% 0
EF
I don't seek any financial advice 53 24 29 46
7% 5% 11% 7%
FHKLU BDEFG F
Social media [NET] 341 263 78 309
45% 54% 29% 46%
CNQRTX ACDG C
Online [NET] 529 373 156 468
70% 77% 58% 70%
CJNQRXY ACDG C
WOM [NET] 549 365 184 482
73% 75% 68% 72%
C
Educational resources [NET] 263 184 79 236
 35% 38% 29% 35%
QY C

Table 62
A2: Choose one word that best describes how you feel on payday.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Employed Respondents 679 435 244 613
100% 100% 100% 100%
Relieved 63 34 29 55
9% 8% 12% 9%

Excited 116 83 33 103

17% 19% 14% 17%

Grateful 94 54 40 82
14% 12% 16% 13%
U
Happy 192 126 66 178
28% 29% 27% 29%
Satisfied 106 73 33 98
16% 17% 14% 16%

Anxious 12 8 4 11
2% 2% 2% 2%

Stressed 25 18 7 23
4% 4% 3% 4%

Worried 18 15 3 17
3% 3% 1% 3%

Indifferent 53 24 29 46
8% 6% 12% 8%
BDEF
Positive feelings [NET] 571 370 201 516
84% 85% 82% 84%
Y
Negative feelings [NET] 55 41 14 51
8% 9% 6% 8%
Table 63
A3: And now select all the actions you took on payday.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Employed Respondents 679 435 244 613
100% 100% 100% 100%
I immediately transferred money
to my savings account. 260 179 81 232
38% 41% 33% 38%
C
I paid off any outstanding bills or
debts. 291 183 108 260
43% 42% 44% 42%
I reviewed my budget for the
upcoming month. 206 154 52 186
30% 35% 21% 30%
CP C C
I treated myself to something
special. 139 111 28 128
20% 26% 11% 21%
CJRX AC C
I treated my family to something
special. 122 100 22 115
18% 23% 9% 19%
CQR ACG C
I contributed to my retirement
fund. 149 99 50 137
22% 23% 20% 22%
Q
I set aside money for upcoming
expenses. 287 186 101 257
42% 43% 41% 42%
I set aside money for an
emergency fund. 249 161 88 231
37% 37% 36% 38%

I set aside money to give as an

allowance to my parents or
children. 237 162 75 220
35% 37% 31% 36%

I made a charitable donation. 78 56 22 73

 11% 13% 9% 12%

I invested a portion of my income. 199 135 64 184

29% 31% 26% 30%
Y
I set aside money for daily
spending. 307 192 115 278
45% 44% 47% 45%

I updated my financial tracking or

expense app. 165 113 52 155
24% 26% 21% 25%

I scheduled automatic payments

for recurring bills. 203 134 69 189
30% 31% 28% 31%

Others 2 1 1 1
0 0 0 0

Saving and future planning [NET] 556 360 196 501

82% 83% 80% 82%

Debt and bill management [NET] 390 251 139 354

57% 58% 57% 58%
Budgeting and financial tracking
[NET] 297 211 86 273
44% 49% 35% 45%
CQX C C
investments and wealth building
[NET] 199 135 64 184
29% 31% 26% 30%
Y
Spending and treating [NET] 408 272 136 373
60% 63% 56% 61%
Charitable giving [NET] 78 56 22 73
11% 13% 9% 12%

Table 64
A14_01: How much did you set aside from your salary to finance the following? - Savings account
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
 A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 358 221 137 324
58% 55% 63% 58%
5%-10% [NET] 28 17 11 26
5% 4% 5% 5%

11%-15% [NET] 19 14 5 17
3% 4% 2% 3%

16%-20% [NET] 36 23 13 32
6% 6% 6% 6%

21%-30% [NET] 60 44 16 55
10% 11% 7% 10%
Q
31%-40% [NET] 32 21 11 30
5% 5% 5% 5%
41%-50% [NET] 37 28 9 30
6% 7% 4% 5%
RX
More than 50% [NET] 48 32 16 42
8% 8% 7% 8%

Mean (In %) 14.26 15.32 12.32 13.92

R

Table 65
A14_02: How much did you set aside from your salary to finance the following? - Retirement fund
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 471 302 169 421
76% 76% 78% 76%
MX
5%-10% [NET] 38 25 13 36
6% 6% 6% 6%

11%-15% [NET] 22 13 9 21
4% 3% 4% 4%

16%-20% [NET] 34 23 11 33
6% 6% 5% 6%

21%-30% [NET] 26 18 8 25
4% 5% 4% 4%
31%-40% [NET] 14 10 4 9
2% 3% 2% 2%
41%-50% [NET] 6 4 2 5
1% 1% 1% 1%
More than 50% [NET] 7 5 2 6
1% 1% 1% 1%

Mean (In %) 5.06 5.28 4.64 4.96

KQ

Table 66
A14_03: How much did you set aside from your salary to finance the following? - Upcoming expenses
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 337 217 120 304
55% 54% 55% 55%
5%-10% [NET] 33 24 9 29
5% 6% 4% 5%
11%-15% [NET] 36 24 12 34
6% 6% 6% 6%
16%-20% [NET] 50 34 16 43
8% 9% 7% 8%
21%-30% [NET] 73 54 19 69
12% 14% 9% 12%
31%-40% [NET] 36 16 20 33
6% 4% 9% 6%
B
41%-50% [NET] 32 19 13 28
5% 5% 6% 5%
a
More than 50% [NET] 21 12 9 16
3% 3% 4% 3%
Mean (In %) 12.66 12.05 13.77 12.39

Table 67
A14_04: How much did you set aside from your salary to finance the following? - Emergency fund
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 370 240 130 326
60% 60% 60% 59%

5%-10% [NET] 58 36 22 54
9% 9% 10% 10%

11%-15% [NET] 37 22 15 35
6% 6% 7% 6%
16%-20% [NET] 49 32 17 44
8% 8% 8% 8%

21%-30% [NET] 44 26 18 42
7% 7% 8% 8%
31%-40% [NET] 23 17 6 21
4% 4% 3% 4%
41%-50% [NET] 14 7 7 13
2% 2% 3% 2%
More than 50% [NET] 23 20 3 21
4% 5% 1% 4%
 C
Mean (In %) 9.6 10.19 8.52 9.87

Table 68
A14_05: How much did you set aside from your salary to finance the following? - Allowance for parents/children
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 385 241 144 339
62% 60% 66% 61%
M
5%-10% [NET] 62 38 24 57
10% 10% 11% 10%

11%-15% [NET] 42 32 10 39
7% 8% 5% 7%

16%-20% [NET] 48 30 18 45
8% 8% 8% 8%
21%-30% [NET] 40 26 14 38
6% 7% 6% 7%

31%-40% [NET] 11 8 3 10
2% 2% 1% 2%

41%-50% [NET] 20 17 3 19
3% 4% 1% 3%

More than 50% [NET] 10 8 2 9

2% 2% 1% 2%
Mean (In %) 8.08 8.95 6.47 8.39
P C

Table 69
A14_06: How much did you set aside from your salary to finance the following? - Charitable donation
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 556 358 198 498
90% 90% 91% 90%

5%-10% [NET] 30 17 13 27
5% 4% 6% 5%

11%-15% [NET] 12 9 3 11
2% 2% 1% 2%

16%-20% [NET] 4 3 1 4
1% 1% 0 1%
21%-30% [NET] 8 5 3 8
1% 1% 1% 1%

31%-40% [NET] 1 1 0 1
0 0 - 0

41%-50% [NET] 4 4 0 4
1% 1% - 1%

More than 50% [NET] 3 3 0 3

0 1% - 1%

Mean (In %) 1.78 2.14 1.11 1.91

Table 70
A14_07: How much did you set aside from your salary to finance the following? - Investment
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who actioned on
payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 423 269 154 376
68% 67% 71% 68%
Ma
5%-10% [NET] 36 23 13 35
6% 6% 6% 6%
11%-15% [NET] 26 23 3 25
4% 6% 1% 4%
C C
16%-20% [NET] 40 24 16 38
6% 6% 7% 7%

21%-30% [NET] 41 28 13 34
7% 7% 6% 6%
X
31%-40% [NET] 23 16 7 22
4% 4% 3% 4%
41%-50% [NET] 14 10 4 13
2% 3% 2% 2%

More than 50% [NET] 15 7 8 13

2% 2% 4% 2%
Mean (In %) 8.03 7.92 8.22 8.12

Table 71
A14_08: How much did you set aside from your salary to finance the following? - Daily spending/expenses
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Less than 5% [NET] 18 14 4 17
3% 4% 2% 3%
5%-10% [NET] 43 35 8 40
7% 9% 4% 7%
C
11%-15% [NET] 39 27 12 36
6% 7% 6% 6%
16%-20% [NET] 58 41 17 48
9% 10% 8% 9%
I
21%-30% [NET] 106 67 39 97
17% 17% 18% 17%

31%-40% [NET] 92 59 33 84
15% 15% 15% 15%

41%-50% [NET] 98 65 33 84
16% 16% 15% 15%
More than 50% [NET] 164 92 72 150
27% 23% 33% 27%
M BEF
Mean (In %) 40.55 38.15 44.95 40.44
M ABDEFG

Table 72
A14_MEAN: How much did you set aside from your salary to finance the following? - MEAN SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who actioned on

payday - Saving, Future planning,
Charitable donation, Investments and
Daily spending/expenses 618 400 218 556
100% 100% 100% 100%
Savings account 14.26 15.32 12.32 13.92
R
Retirement fund 5.06 5.28 4.64 4.96
KQ
Upcoming expenses 12.66 12.05 13.77 12.39

Emergency fund 9.6 10.19 8.52 9.87

Allowance for parents/children 8.08 8.95 6.47 8.39
P C
Charitable donation 1.78 2.14 1.11 1.91

Investment 8.03 7.92 8.22 8.12

Daily spending/expenses 40.55 38.15 44.95 40.44

M ABDEFG

Table 73
A13_01: How familiar are you with the following statements? - I am aware of the rising cost of living in Country.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Strongly agree 452 277 175 382
60% 57% 65% 57%
BD
Somewhat agree 279 187 92 260
37% 38% 34% 39%
Y
Somewhat disagree 21 18 3 21
3% 4% 1% 3%
C
Strongly disagree 4 4 0 4
1% 1% - 1%
Top 2 Box [NET] 731 464 267 642
97% 95% 99% 96%
L BDEF

Table 74
A13_02: How familiar are you with the following statements? - I am aware of the financial scams that are happening in Coun
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Strongly agree 372 235 137 313
49% 48% 51% 47%
Somewhat agree 336 211 125 309
44% 43% 46% 46%
Somewhat disagree 43 35 8 40
6% 7% 3% 6%
X C
Strongly disagree 5 5 0 5
1% 1% - 1%
Top 2 Box [NET] 708 446 262 622
94% 92% 97% 93%
L ABDEFG

Table 75
A13_T2B: How familiar are you with the following statements? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
I am aware of the rising cost of
living in Country. 731 464 267 642
97% 95% 99% 96%
L BDEF
I am aware of the financial scams
that are happening in Country. 708 446 262 622
94% 92% 97% 93%
L ABDEFG

Table 76
A4: How rising cost of living impacted the way you use or adopt financial products (e.g. loans, savings accounts, or insurance
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who aware of the
rising cost of living 731 464 267 642
100% 100% 100% 100%
I had to rely more on credit cards
and personal loans to cover
essential expenses because of the
increasing cost of living. 127 101 26 117
17% 22% 10% 18%
CQRX C C
I had to reduce the amount I
contribute to my savings account
since more of my income is going
towards daily necessities. 295 184 111 264
40% 40% 42% 41%

I had to search for higher-yield

savings accounts and better
insurance plans to make my
money go further amidst rising
expenses. 234 163 71 209
32% 35% 27% 33%
Y C
I had to take out a loan for home
repairs and other necessary costs
due to the strain on my budget
from the rising cost of living. 90 68 22 85
12% 15% 8% 13%
JR C C

I had to use more short-term

financial products (e.g. installment
plans, Buy Now Pay Later) to
manage larger purchases as costs
continue to increase. 157 112 45 145
21% 24% 17% 23%
R C

I had to invest more in long-term

financial products (e.g. insurance
and retirement plans), to protect
against future uncertainties
caused by inflation. 197 139 58 176
27% 30% 22% 27%
RX C

I had to postpone applying for a

mortgage/home loan because the
rising cost of living has made it
harder to save for a down
payment. 104 84 20 98
14% 18% 7% 15%
CRXY C C

I had to increase my focus on

emergency funds and savings
accounts, but I'm also actively
looking for better interest rates to
counteract inflation. 268 187 81 237
37% 40% 30% 37%
 RX C
I had to reassess and switch my
insurance policies to find more
affordable options due to the
higher living costs. 150 111 39 137
21% 24% 15% 21%
CY C C
I had to be more conservative with
taking on new loans and prioritize
paying down existing debt as the
cost of living rises. 182 131 51 173
25% 28% 19% 27%
RXY C C
No impact on how I use financial
products 88 34 54 74
12% 7% 20% 12%
BHL ABDEFG B
Increased reliance on credit and
loans [NET] 303 228 75 280
41% 49% 28% 44%
CQRXY ACG C
Adjustments to savings and
investments [NET] 526 347 179 462
72% 75% 67% 72%
C
Reassessing insurance and
financial products [NET] 289 203 86 260
40% 44% 32% 40%
CRXY C C
Debt management and loan
caution [NET] 182 131 51 173
25% 28% 19% 27%
RXY C C

Table 77
A5: And what type of financial content would assist you in better managing the rising cost of living?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who aware of the
rising cost of living 731 464 267 642
100% 100% 100% 100%
Budgeting tips and tools for
creating and sticking to a budget. 245 164 81 214
34% 35% 30% 33%
NX
Expense tracking techniques to
monitor and manage daily
expenses. 262 172 90 235
36% 37% 34% 37%

Savings strategies for building and

maintaining an emergency fund. 275 186 89 241
38% 40% 33% 38%
RX
Debt management advice for
reducing and managing debt
effectively. 152 107 45 139
21% 23% 17% 22%
C
Investment guidance for making
smart investment choices. 260 168 92 231
36% 36% 34% 36%
NX
Cost-cutting strategies for
reducing everyday expenses and
finding discounts. 322 207 115 289
44% 45% 43% 45%
Financial planning for inflation to
adjust plans according to rising
costs. 249 160 89 220
34% 34% 33% 34%

Side hustle ideas for generating

additional income. 288 181 107 254
39% 39% 40% 40%
X
Retirement planning strategies for
ensuring long-term financial
security. 226 150 76 205
31% 32% 28% 32%
O
Consumer protection tips to avoid
scams and protect your finances. 184 130 54 164
25% 28% 20% 26%
C
Others 0 0 0 0
- - - -
Nothing/None of the above 46 16 30 40
6% 3% 11% 6%
BFHLM ABDEFG BF
Budgeting and expense
management [NET] 554 358 196 491
76% 77% 73% 76%
NX
Savings and debt management
[NET] 424 294 130 373
58% 63% 49% 58%
CRX C C
income generation and financial
security [NET] 497 328 169 443
68% 71% 63% 69%
RX C

Table 78
B1: Select all the platforms where you have seen financial content in the last 30 days.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Facebook 286 210 76 286
38% 43% 28% 43%
CKOQU C C
Instagram 292 229 63 258
39% 47% 23% 39%
CNQRXY ACDG C
TikTok 234 234 0 218
31% 48% - 33%
CJOPQRX ACDEG C
X (formerly known as Twitter) 120 104 16 112
16% 21% 6% 17%
CQRXY ACDG C
YouTube 385 257 128 332
51% 53% 47% 50%
RXZ
Others 5 2 3 2
1% 0 1% 0
EF
No / don't remember 167 64 103 147
22% 13% 38% 22%
 BEFHKLMUV ABDEFG BEF
Seen financial content [NET] 589 422 167 520
78% 87% 62% 78%
CQRXY ACDG C

Table 79
B3_1_01: Financial content on Facebook. Agree or disagree with the following statements? - I found the financial content on
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Strongly agree 46 37 9 46
23% 29% 12% 23%
C C C
Somewhat agree 126 77 49 126
63% 61% 66% 63%
KU
Somewhat disagree 27 12 15 27
14% 10% 20% 14%
B
Strongly disagree 1 0 1 1
1% - 1% 1%
Top 2 Box [NET] 172 114 58 172
86% 90% 78% 86%
KU C

Table 80
B3_1_02: Financial content on Facebook. Agree or disagree with the following statements? - I found the financial content on
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Strongly agree 49 37 12 49
25% 29% 16% 25%
C
Somewhat agree 126 78 48 126
63% 62% 65% 63%
U
Somewhat disagree 24 11 13 24
12% 9% 18% 12%

Strongly disagree 1 0 1 1
1% - 1% 1%
Top 2 Box [NET] 175 115 60 175
88% 91% 81% 88%
KU C

Table 81
B3_1_03: Financial content on Facebook. Agree or disagree with the following statements? - I learnt something new from th
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Strongly agree 56 48 8 56
28% 38% 11% 28%
CRX C C
Somewhat agree 113 65 48 113
57% 52% 65% 57%
K
Somewhat disagree 29 13 16 29
15% 10% 22% 15%
BF
Strongly disagree 2 0 2 2
1% - 3% 1%
Top 2 Box [NET] 169 113 56 169
85% 90% 76% 85%
K C

Table 82
B3_1_04: Financial content on Facebook. Agree or disagree with the following statements? - I have benefited from the finan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Strongly agree 42 34 8 42
21% 27% 11% 21%
 C
Somewhat agree 118 75 43 118
59% 60% 58% 59%
KUY
Somewhat disagree 37 17 20 37
19% 13% 27% 19%
H BF
Strongly disagree 3 0 3 3
2% - 4% 2%
BEF
Top 2 Box [NET] 160 109 51 160
80% 87% 69% 80%
C

Table 83
B3_1_T2B: Financial content on Facebook. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
I found the financial content on
Facebook easy to understand 172 114 58 172
86% 90% 78% 86%
KU C
I found the financial content on
Facebook relatable 175 115 60 175
88% 91% 81% 88%
KU C
I learnt something new from the
financial content on Facebook 169 113 56 169
85% 90% 76% 85%
K C
I have benefited from the financial
content I saw on Facebook 160 109 51 160
80% 87% 69% 80%
C

Table 84
B3_2_01: Financial content on Instagram. Agree or disagree with the following statements? - I found the financial content o
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Strongly agree 41 29 12 33
20% 20% 19% 19%

Somewhat agree 142 102 40 123

68% 70% 63% 69%
O
Somewhat disagree 24 14 10 19
11% 10% 16% 11%

Strongly disagree 2 1 1 2
1% 1% 2% 1%

Top 2 Box [NET] 183 131 52 156

88% 90% 83% 88%
O

Table 85
B3_2_02: Financial content on Instagram. Agree or disagree with the following statements? - I found the financial content o
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Strongly agree 39 33 6 32
19% 23% 10% 18%
C
Somewhat agree 149 101 48 127
71% 69% 76% 72%
Somewhat disagree 17 10 7 14
8% 7% 11% 8%
Strongly disagree 4 2 2 4
2% 1% 3% 2%
Top 2 Box [NET] 188 134 54 159
90% 92% 86% 90%

Table 86
B3_2_03: Financial content on Instagram. Agree or disagree with the following statements? - I learnt something new from th
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Strongly agree 38 29 9 29
18% 20% 14% 16%
Somewhat agree 148 107 41 129
71% 73% 65% 73%
Somewhat disagree 19 8 11 15
9% 5% 17% 8%
H BF
Strongly disagree 4 2 2 4
2% 1% 3% 2%
Top 2 Box [NET] 186 136 50 158
89% 93% 79% 89%
CP C C

Table 87
B3_2_04: Financial content on Instagram. Agree or disagree with the following statements? - I have benefited from the finan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Strongly agree 40 32 8 32
19% 22% 13% 18%

Somewhat agree 137 97 40 120

66% 66% 63% 68%
Somewhat disagree 29 16 13 22
14% 11% 21% 12%
F
Strongly disagree 3 1 2 3
1% 1% 3% 2%
Top 2 Box [NET] 177 129 48 152
85% 88% 76% 86%
C

Table 88
B3_2_T2B: Financial content on Instagram. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
I found the financial content on
Instagram easy to understand 183 131 52 156
88% 90% 83% 88%
O
I found the financial content on
Instagram relatable 188 134 54 159
90% 92% 86% 90%
I learnt something new from the
financial content on Instagram 186 136 50 158
89% 93% 79% 89%
CP C C
I have benefited from the financial
content I saw on Instagram 177 129 48 152
85% 88% 76% 86%
C

Table 89
B3_3_01: Financial content on TikTok. Agree or disagree with the following statements? - I found the financial content on Ti
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 85 85 0 77
36% 36% - 35%

Somewhat agree 129 129 0 123

55% 55% - 56%

Somewhat disagree 19 19 0 17
8% 8% - 8%

Strongly disagree 1 1 0 1
 0 0 - 0
Top 2 Box [NET] 214 214 0 200
91% 91% - 92%
I

Table 90
B3_3_02: Financial content on TikTok. Agree or disagree with the following statements? - I found the financial content on Ti
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 85 85 0 78
36% 36% - 36%

Somewhat agree 124 124 0 117

53% 53% - 54%

Somewhat disagree 22 22 0 20
9% 9% - 9%
Strongly disagree 3 3 0 3
1% 1% - 1%

Top 2 Box [NET] 209 209 0 195

89% 89% - 89%

Table 91
B3_3_03: Financial content on TikTok. Agree or disagree with the following statements? - I learnt something new from the fi
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 91 91 0 85
39% 39% - 39%
Somewhat agree 124 124 0 116
53% 53% - 53%
Somewhat disagree 18 18 0 16
 8% 8% - 7%

Strongly disagree 1 1 0 1
0 0 - 0
Top 2 Box [NET] 215 215 0 201
92% 92% - 92%

Table 92
B3_3_04: Financial content on TikTok. Agree or disagree with the following statements? - I have benefited from the financia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 74 74 0 70
32% 32% - 32%
Somewhat agree 127 127 0 117
54% 54% - 54%

Somewhat disagree 30 30 0 28
13% 13% - 13%
Strongly disagree 3 3 0 3
1% 1% - 1%
Top 2 Box [NET] 201 201 0 187
86% 86% - 86%

Table 93
B3_3_T2B: Financial content on TikTok. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
I found the financial content on
TikTok easy to understand 214 214 0 200
91% 91% - 92%
I
I found the financial content on
TikTok relatable 209 209 0 195
89% 89% - 89%
I learnt something new from the
financial content on TikTok 215 215 0 201
92% 92% - 92%

I have benefited from the financial

content I saw on TikTok 201 201 0 187
86% 86% - 86%

Table 94
B3_4_01: Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I found the
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Strongly agree 50 46 4 48
42% 45% 25% 43%

Somewhat agree 55 46 9 50
46% 45% 56% 45%

Somewhat disagree 13 10 3 12
11% 10% 19% 11%

Strongly disagree 1 1 0 1
1% 1% - 1%
Top 2 Box [NET] 105 92 13 98
88% 89% 81% 88%

Table 95
B3_4_02: Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I found the
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
 100% 100% 100% 100%
Strongly agree 43 40 3 41
36% 39% 19% 37%
I
Somewhat agree 65 54 11 60
55% 52% 69% 54%

Somewhat disagree 10 8 2 9
8% 8% 13% 8%
Strongly disagree 1 1 0 1
1% 1% - 1%
Top 2 Box [NET] 108 94 14 101
91% 91% 88% 91%

Table 96
B3_4_03: Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I learnt som
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Strongly agree 52 47 5 49
44% 46% 31% 44%
Somewhat agree 56 47 9 52
47% 46% 56% 47%

Somewhat disagree 9 7 2 8
8% 7% 13% 7%
a
Strongly disagree 2 2 0 2
2% 2% - 2%
Top 2 Box [NET] 108 94 14 101
91% 91% 88% 91%

Table 97
B3_4_04: Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - I have ben
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
 A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Strongly agree 43 41 2 42
36% 40% 13% 38%
C C
Somewhat agree 62 50 12 56
52% 49% 75% 50%

Somewhat disagree 12 10 2 11
10% 10% 13% 10%

Strongly disagree 2 2 0 2
2% 2% - 2%
Top 2 Box [NET] 105 91 14 98
88% 88% 88% 88%
NX

Table 98
B3_4_T2B: Financial content on X (formerly known as Twitter). Agree or disagree with the following statements? - TOP 2 BO
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
I found the financial content on X
(formerly known as Twitter) easy
to understand 105 92 13 98
88% 89% 81% 88%
I found the financial content on X
(formerly known as Twitter)
relatable 108 94 14 101
91% 91% 88% 91%
I learnt something new from the
financial content on X (formerly
known as Twitter) 108 94 14 101
91% 91% 88% 91%

I have benefited from the financial

content I saw on X (formerly
known as Twitter) 105 91 14 98
 88% 88% 88% 88%
NX

Table 99
B3_5_01: Financial content on YouTube. Agree or disagree with the following statements? - I found the financial content on
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Strongly agree 60 38 22 47
29% 34% 23% 28%

Somewhat agree 133 65 68 109

64% 58% 70% 65%

Somewhat disagree 15 9 6 10
7% 8% 6% 6%

Strongly disagree 1 0 1 1
0 - 1% 1%
Top 2 Box [NET] 193 103 90 156
92% 92% 93% 93%
K

Table 100
B3_5_02: Financial content on YouTube. Agree or disagree with the following statements? - I found the financial content on
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Strongly agree 60 38 22 51
29% 34% 23% 31%

Somewhat agree 124 63 61 100

59% 56% 63% 60%

Somewhat disagree 24 10 14 16
11% 9% 14% 10%
Strongly disagree 1 1 0 0
0 1% - -
Top 2 Box [NET] 184 101 83 151
88% 90% 86% 90%
P

Table 101
B3_5_03: Financial content on YouTube. Agree or disagree with the following statements? - I learnt something new from th
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Strongly agree 60 37 23 47
29% 33% 24% 28%
RX
Somewhat agree 119 59 60 96
57% 53% 62% 57%
F
Somewhat disagree 30 16 14 24
14% 14% 14% 14%
Strongly disagree 0 0 0 0
- - - -
Top 2 Box [NET] 179 96 83 143
86% 86% 86% 86%

Table 102
B3_5_04: Financial content on YouTube. Agree or disagree with the following statements? - I have benefited from the finan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Strongly agree 57 34 23 47
27% 30% 24% 28%

Somewhat agree 124 66 58 99

59% 59% 60% 59%
Somewhat disagree 27 11 16 21
13% 10% 16% 13%
Strongly disagree 1 1 0 0
0 1% - -

Top 2 Box [NET] 181 100 81 146

87% 89% 84% 87%

Table 103
B3_5_T2B: Financial content on YouTube. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
I found the financial content on
YouTube easy to understand 193 103 90 156
92% 92% 93% 93%
K
I found the financial content on
YouTube relatable 184 101 83 151
88% 90% 86% 90%
P
I learnt something new from the
financial content on YouTube 179 96 83 143
86% 86% 86% 86%
I have benefited from the financial
content I saw on YouTube 181 100 81 146
87% 89% 84% 87%

Table 104
B3_6_01: Financial content on Others. Agree or disagree with the following statements? - I found the financial content on O
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Strongly agree 1 0 1 0
20% - 33% -
Somewhat agree 4 2 2 2
80% 100% 67% 100%
Somewhat disagree 0 0 0 0
- - - -
Strongly disagree 0 0 0 0
- - - -
Top 2 Box [NET] 5 2 3 2
100% 100% 100% 100%

Table 105
B3_6_02: Financial content on Others. Agree or disagree with the following statements? - I found the financial content on O
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Strongly agree 2 1 1 1
40% 50% 33% 50%
Somewhat agree 3 1 2 1
60% 50% 67% 50%
Somewhat disagree 0 0 0 0
- - - -
Strongly disagree 0 0 0 0
- - - -
Top 2 Box [NET] 5 2 3 2
100% 100% 100% 100%

Table 106
B3_6_03: Financial content on Others. Agree or disagree with the following statements? - I learnt something new from the fi
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Strongly agree 1 0 1 0
20% - 33% -
Somewhat agree 3 2 1 2
60% 100% 33% 100%
Somewhat disagree 1 0 1 0
20% - 33% -
Strongly disagree 0 0 0 0
- - - -
Top 2 Box [NET] 4 2 2 2
80% 100% 67% 100%

Table 107
B3_6_04: Financial content on Others. Agree or disagree with the following statements? - I have benefited from the financia
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Strongly agree 0 0 0 0
- - - -
Somewhat agree 3 1 2 2
60% 50% 67% 100%
Somewhat disagree 2 1 1 0
40% 50% 33% -
Strongly disagree 0 0 0 0
- - - -
Top 2 Box [NET] 3 1 2 2
60% 50% 67% 100%

Table 108
B3_6_T2B: Financial content on Others. Agree or disagree with the following statements? - TOP 2 BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
I found the financial content on
Others easy to understand 5 2 3 2
100% 100% 100% 100%
I found the financial content on
Others relatable 5 2 3 2
100% 100% 100% 100%
I learnt something new from the
financial content on Others 4 2 2 2
80% 100% 67% 100%
I have benefited from the financial
content I saw on Others 3 1 2 2
60% 50% 67% 100%

Table 109
B12_1: When you see finance-related content or ads on Facebook, have you ever worry about whether it's trustworthy or s
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Yes, I do worry because some
finance content seems too good to
be true. 85 52 33 85
43% 41% 45% 43%
M
I do worry sometimes because it's
hard to know if the advice is
legitimate or just a scam. 86 62 24 86
43% 49% 32% 43%
C
Not really, I usually check the
comments or look for verified
accounts before trusting it. 26 11 15 26
13% 9% 20% 13%
B
No, I feel like if it's a well-known
brand, it's probably safe. 3 1 2 3
2% 1% 3% 2%

Worried [NET] 171 114 57 171

86% 90% 77% 86%
O C
Not worried [NET] 29 12 17 29
15% 10% 23% 15%
B
Table 110
B12_2: When you see finance-related content or ads on Instagram, have you ever worry about whether it's trustworthy or s
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Yes, I do worry because some
finance content seems too good to
be true. 87 59 28 71
42% 40% 44% 40%

I do worry sometimes because it's

hard to know if the advice is
legitimate or just a scam. 88 63 25 75
42% 43% 40% 42%
Not really, I usually check the
comments or look for verified
accounts before trusting it. 29 20 9 26
14% 14% 14% 15%
No, I feel like if it's a well-known
brand, it's probably safe. 5 4 1 5
2% 3% 2% 3%
Worried [NET] 175 122 53 146
84% 84% 84% 82%
Not worried [NET] 34 24 10 31
16% 16% 16% 18%

Table 111
B12_3: When you see finance-related content or ads on TikTok, have you ever worry about whether it's trustworthy or safe
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Yes, I do worry because some
finance content seems too good to
be true. 111 111 0 105
47% 47% - 48%
 I
I do worry sometimes because it's
hard to know if the advice is
legitimate or just a scam. 76 76 0 70
32% 32% - 32%
a
Not really, I usually check the
comments or look for verified
accounts before trusting it. 41 41 0 39
18% 18% - 18%
No, I feel like if it's a well-known
brand, it's probably safe. 6 6 0 4
3% 3% - 2%
Worried [NET] 187 187 0 175
80% 80% - 80%
Not worried [NET] 47 47 0 43
20% 20% - 20%

Table 112
B12_4: When you see finance-related content or ads on X (formerly known as Twitter), have you ever worry about whether
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Yes, I do worry because some
finance content seems too good to
be true. 60 53 7 56
50% 51% 44% 50%

I do worry sometimes because it's

hard to know if the advice is
legitimate or just a scam. 39 36 3 39
33% 35% 19% 35%

Not really, I usually check the

comments or look for verified
accounts before trusting it. 16 12 4 14
13% 12% 25% 13%
H
No, I feel like if it's a well-known
brand, it's probably safe. 4 2 2 2
 3% 2% 13% 2%
BD
Worried [NET] 99 89 10 95
83% 86% 63% 86%
JP C C
Not worried [NET] 20 14 6 16
17% 14% 38% 14%
H BD

Table 113
B12_5: When you see finance-related content or ads on YouTube, have you ever worry about whether it's trustworthy or sa
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Yes, I do worry because some
finance content seems too good to
be true. 90 53 37 71
43% 47% 38% 43%

I do worry sometimes because it's

hard to know if the advice is
legitimate or just a scam. 80 38 42 62
38% 34% 43% 37%
Not really, I usually check the
comments or look for verified
accounts before trusting it. 35 20 15 32
17% 18% 15% 19%

No, I feel like if it's a well-known

brand, it's probably safe. 4 1 3 2
2% 1% 3% 1%

Worried [NET] 170 91 79 133

81% 81% 81% 80%
N
Not worried [NET] 39 21 18 34
19% 19% 19% 20%

Table 114
B12_6: When you see finance-related content or ads on Others, have you ever worry about whether it's trustworthy or safe
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Yes, I do worry because some
finance content seems too good to
be true. 2 1 1 1
40% 50% 33% 50%
I do worry sometimes because it's
hard to know if the advice is
legitimate or just a scam. 0 0 0 0
- - - -
Not really, I usually check the
comments or look for verified
accounts before trusting it. 2 1 1 1
40% 50% 33% 50%
No, I feel like if it's a well-known
brand, it's probably safe. 1 0 1 0
20% - 33% -
Worried [NET] 2 1 1 1
40% 50% 33% 50%
Not worried [NET] 3 1 2 1
60% 50% 67% 50%

Table 115
B13_1: Have you ever come across finance content on Facebook that seemed misleading or unsafe?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%

Yes, I've seen content that

promises huge returns or creators
who promote risky financial
products without explaining the
risks 157 102 55 157
79% 81% 74% 79%
No, I haven't seen anything that
made me feel unsafe yet. 43 24 19 43
22% 19% 26% 22%

Table 116
B13_2: Have you ever come across finance content on Instagram that seemed misleading or unsafe?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%

Yes, I've seen content that

promises huge returns or creators
who promote risky financial
products without explaining the
risks 164 118 46 138
78% 81% 73% 78%
No, I haven't seen anything that
made me feel unsafe yet. 45 28 17 39
22% 19% 27% 22%

Table 117
B13_3: Have you ever come across finance content on TikTok that seemed misleading or unsafe?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%

Yes, I've seen content that

promises huge returns or creators
who promote risky financial
products without explaining the
risks 183 183 0 173
78% 78% - 79%

No, I haven't seen anything that

made me feel unsafe yet. 51 51 0 45
22% 22% - 21%
Table 118
B13_4: Have you ever come across finance content on X (formerly known as Twitter) that seemed misleading or unsafe?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%

Yes, I've seen content that

promises huge returns or creators
who promote risky financial
products without explaining the
risks 98 84 14 94
82% 82% 88% 85%
I
No, I haven't seen anything that
made me feel unsafe yet. 21 19 2 17
18% 18% 13% 15%

Table 119
B13_5: Have you ever come across finance content on YouTube that seemed misleading or unsafe?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%

Yes, I've seen content that

promises huge returns or creators
who promote risky financial
products without explaining the
risks 148 83 65 127
71% 74% 67% 76%

No, I haven't seen anything that

made me feel unsafe yet. 61 29 32 40
29% 26% 33% 24%
Table 120
B13_6: Have you ever come across finance content on Others that seemed misleading or unsafe?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%

Yes, I've seen content that

promises huge returns or creators
who promote risky financial
products without explaining the
risks 2 1 1 2
40% 50% 33% 100%
No, I haven't seen anything that
made me feel unsafe yet. 3 1 2 0
60% 50% 67% -

Table 121
B14_1: How important is it to you that finance brands on Facebook share clear and safe content?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Very important 109 68 41 109
55% 54% 55% 55%
Somewhat important 79 50 29 79
40% 40% 39% 40%
Somewhat not important 11 7 4 11
6% 6% 5% 6%

Not important at all 1 1 0 1

1% 1% - 1%
Top 2 Box [NET] 188 118 70 188
94% 94% 95% 94%

Table 122
B14_2: How important is it to you that finance brands on Instagram share clear and safe content?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Very important 107 70 37 87
51% 48% 59% 49%

Somewhat important 91 67 24 81
44% 46% 38% 46%
Somewhat not important 11 9 2 9
5% 6% 3% 5%
Not important at all 0 0 0 0
- - - -
Top 2 Box [NET] 198 137 61 168
95% 94% 97% 95%

Table 123
B14_3: How important is it to you that finance brands on TikTok share clear and safe content?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Very important 123 123 0 118
53% 53% - 54%

Somewhat important 91 91 0 82
39% 39% - 38%

Somewhat not important 18 18 0 16

8% 8% - 7%
a
Not important at all 2 2 0 2
1% 1% - 1%

Top 2 Box [NET] 214 214 0 200

91% 91% - 92%
Table 124
B14_4: How important is it to you that finance brands on X (formerly known as Twitter) share clear and safe content?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Very important 75 64 11 70
63% 62% 69% 63%
Somewhat important 37 32 5 34
31% 31% 31% 31%
Somewhat not important 6 6 0 6
5% 6% - 5%
Not important at all 1 1 0 1
1% 1% - 1%

Top 2 Box [NET] 112 96 16 104

94% 93% 100% 94%
N

Table 125
B14_5: How important is it to you that finance brands on YouTube share clear and safe content?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Very important 119 66 53 90
57% 59% 55% 54%

Somewhat important 84 42 42 71
40% 38% 43% 43%

Somewhat not important 6 4 2 6

3% 4% 2% 4%

Not important at all 0 0 0 0

- - - -
Top 2 Box [NET] 203 108 95 161
97% 96% 98% 96%

Table 126
B14_6: How important is it to you that finance brands on Others share clear and safe content?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Very important 2 1 1 1
40% 50% 33% 50%
Somewhat important 3 1 2 1
60% 50% 67% 50%
Somewhat not important 0 0 0 0
- - - -
Not important at all 0 0 0 0
- - - -
Top 2 Box [NET] 5 2 3 2
100% 100% 100% 100%

Table 127
B4_1: What would make you trust finance content on Facebook more than other platforms?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Video from someone I follow 50 29 21 50
25% 23% 28% 25%
M
Video from my favourite creator 36 24 12 36
18% 19% 16% 18%
X
Video from a financial
expert/professional 103 61 42 103
52% 48% 57% 52%
Video includes a direct link to the
website 52 37 15 52
26% 29% 20% 26%

Video from a verified brand/profile 90 58 32 90

45% 46% 43% 45%

Video that doesn't ask me for

personal details 67 43 24 67
34% 34% 32% 34%

Video that is relatable 59 37 22 59

30% 29% 30% 30%

Video that shows real

testimonials/case studies from
real customers 68 50 18 68
34% 40% 24% 34%
C
Video that shows real everyday
life situations 70 40 30 70
35% 32% 41% 35%
N
Others 2 0 2 2
1% - 3% 1%
Authentic sources [NET] 175 113 62 175
88% 90% 84% 88%
Y

Table 128
B4_2: What would make you trust finance content on Instagram more than other platforms?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Video from someone I follow 61 45 16 50
29% 31% 25% 28%
Q
Video from my favourite creator 41 33 8 31
20% 23% 13% 18%
Video from a financial
expert/professional 106 75 31 87
51% 51% 49% 49%

Video includes a direct link to the

website 45 37 8 44
22% 25% 13% 25%
C C

Video from a verified brand/profile 99 69 30 83

47% 47% 48% 47%
Video that doesn't ask me for
personal details 81 54 27 70
39% 37% 43% 40%

Video that is relatable 65 49 16 57

31% 34% 25% 32%
Video that shows real
testimonials/case studies from
real customers 70 55 15 61
33% 38% 24% 34%

Video that shows real everyday

life situations 73 57 16 65
35% 39% 25% 37%
Others 1 1 0 1
0 1% - 1%

Authentic sources [NET] 188 131 57 161

90% 90% 90% 91%

Table 129
B4_3: What would make you trust finance content on TikTok more than other platforms?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Video from someone I follow 59 59 0 55
25% 25% - 25%

Video from my favourite creator 64 64 0 62

 27% 27% - 28%

Video from a financial

expert/professional 118 118 0 110
50% 50% - 50%
I
Video includes a direct link to the
website 67 67 0 64
29% 29% - 29%

Video from a verified brand/profile 106 106 0 101

45% 45% - 46%

Video that doesn't ask me for

personal details 89 89 0 81
38% 38% - 37%
Video that is relatable 100 100 0 94
43% 43% - 43%

Video that shows real

testimonials/case studies from
real customers 107 107 0 100
46% 46% - 46%
Video that shows real everyday
life situations 94 94 0 91
40% 40% - 42%

Others 1 1 0 1
0 0 - 0
Authentic sources [NET] 211 211 0 198
90% 90% - 91%

Table 130
B4_4: What would make you trust finance content on X (formerly known as Twitter) more than other platforms?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Video from someone I follow 49 45 4 46
 41% 44% 25% 41%
Video from my favourite creator 38 36 2 37
32% 35% 13% 33%
Video from a financial
expert/professional 60 50 10 56
50% 49% 63% 50%
Video includes a direct link to the
website 53 51 2 50
45% 50% 13% 45%
C C C

Video from a verified brand/profile 58 51 7 54

49% 50% 44% 49%
Video that doesn't ask me for
personal details 44 37 7 43
37% 36% 44% 39%
Video that is relatable 55 49 6 52
46% 48% 38% 47%

Video that shows real

testimonials/case studies from
real customers 56 48 8 52
47% 47% 50% 47%
Video that shows real everyday
life situations 49 45 4 48
41% 44% 25% 43%
Others 0 0 0 0
- - - -
Authentic sources [NET] 108 95 13 101
91% 92% 81% 91%

Table 131
B4_5: What would make you trust finance content on YouTube more than other platforms?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Video from someone I follow 40 21 19 32
19% 19% 20% 19%

Video from my favourite creator 38 19 19 33

18% 17% 20% 20%
Video from a financial
expert/professional 102 58 44 81
49% 52% 45% 49%
P
Video includes a direct link to the
website 30 21 9 26
14% 19% 9% 16%

Video from a verified brand/profile 93 60 33 76

44% 54% 34% 46%
C
Video that doesn't ask me for
personal details 84 47 37 70
40% 42% 38% 42%

Video that is relatable 73 37 36 61

35% 33% 37% 37%
Video that shows real
testimonials/case studies from
real customers 70 43 27 58
33% 38% 28% 35%

Video that shows real everyday

life situations 54 28 26 48
26% 25% 27% 29%
I
Others 2 0 2 2
1% - 2% 1%
Authentic sources [NET] 177 97 80 144
85% 87% 82% 86%

Table 132
B4_6: What would make you trust finance content on Others more than other platforms?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Video from someone I follow 0 0 0 0
- - - -
Video from my favourite creator 1 1 0 1
 20% 50% - 50%
Video from a financial
expert/professional 1 1 0 1
20% 50% - 50%
Video includes a direct link to the
website 0 0 0 0
- - - -

Video from a verified brand/profile 3 1 2 2

60% 50% 67% 100%
Video that doesn't ask me for
personal details 1 0 1 1
20% - 33% 50%
Video that is relatable 2 2 0 1
40% 100% - 50%
Video that shows real
testimonials/case studies from
real customers 0 0 0 0
- - - -
Video that shows real everyday
life situations 0 0 0 0
- - - -
Others 1 0 1 0
20% - 33% -
Authentic sources [NET] 3 1 2 2
60% 50% 67% 100%

Table 133
B11_1: Select all the actions you have done after seeing the financial content on Facebook.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Facebook platform 200 126 74 200
100% 100% 100% 100%
Thought about this brand/provider
when considering a financial
product/service 59 38 21 59
30% 30% 28% 30%

Participated in challenges posted

by this financial brand/provider 37 29 8 37
19% 23% 11% 19%
RX C
Shared/commented/liked posts
from this financial brand/provider 39 25 14 39
20% 20% 19% 20%

Purchased/tried/signed up a
financial product/service from this
financial brand/provider 27 23 4 27
14% 18% 5% 14%
C
Recommended this financial
brand/provider/product/service to
others 26 18 8 26
13% 14% 11% 13%

Looked up for more information

about this financial
brand/provider/product/service 81 56 25 81
41% 44% 34% 41%

Discovered something new about

this financial
brand/provider/product/service 64 44 20 64
32% 35% 27% 32%
RX
I switched to a new financial
provider/product/service 35 23 12 35
18% 18% 16% 18%
I talked about it with my family and
friends 67 48 19 67
34% 38% 26% 34%

I uploaded/created finance-related
content on Facebook 27 23 4 27
14% 18% 5% 14%
C
Others 0 0 0 0
- - - -
I did not do anything after seeing
the content 27 9 18 27
14% 7% 24% 14%
F ABDEFG F
Brand engagement [NET] 64 45 19 64
32% 36% 26% 32%
X
Product research [NET] 120 84 36 120
60% 67% 49% 60%
 RX C
Product and provider
consideration [NET] 95 62 33 95
48% 49% 45% 48%

Shared with others [NET] 81 56 25 81

41% 44% 34% 41%

Created content [NET] 52 40 12 52

26% 32% 16% 26%
R C

Table 134
B11_2: Select all the actions you have done after seeing the financial content on Instagram.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Instagram platform 209 146 63 177
100% 100% 100% 100%
Thought about this brand/provider
when considering a financial
product/service 70 50 20 60
33% 34% 32% 34%
O
Participated in challenges posted
by this financial brand/provider 30 25 5 28
14% 17% 8% 16%
Shared/commented/liked posts
from this financial brand/provider 53 43 10 48
25% 29% 16% 27%
C
Purchased/tried/signed up a
financial product/service from this
financial brand/provider 37 25 12 34
18% 17% 19% 19%

Recommended this financial

brand/provider/product/service to
others 39 31 8 37
19% 21% 13% 21%
Looked up for more information
about this financial
brand/provider/product/service 80 55 25 67
 38% 38% 40% 38%

Discovered something new about

this financial
brand/provider/product/service 63 46 17 52
30% 32% 27% 29%
Q
I switched to a new financial
provider/product/service 29 26 3 26
14% 18% 5% 15%
C C
I talked about it with my family and
friends 66 47 19 55
32% 32% 30% 31%

I uploaded/created finance-related
content on Instagram 38 30 8 36
18% 21% 13% 20%
Others 0 0 0 0
- - - -
I did not do anything after seeing
the content 24 12 12 17
11% 8% 19% 10%
BDF
Brand engagement [NET] 73 59 14 67
35% 40% 22% 38%
C C
Product research [NET] 112 79 33 95
54% 54% 52% 54%

Product and provider

consideration [NET] 105 78 27 90
50% 53% 43% 51%
O
Shared with others [NET] 91 67 24 78
44% 46% 38% 44%

Created content [NET] 56 44 12 52

27% 30% 19% 29%

Table 135
B11_3: Select all the actions you have done after seeing the financial content on TikTok.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: TikTok platform 234 234 -** 218
100% 100% - ** 100%
Thought about this brand/provider
when considering a financial
product/service 74 74 0 70
32% 32% - 32%
Participated in challenges posted
by this financial brand/provider 48 48 0 45
21% 21% - 21%
Shared/commented/liked posts
from this financial brand/provider 64 64 0 61
27% 27% - 28%
Purchased/tried/signed up a
financial product/service from this
financial brand/provider 60 60 0 57
26% 26% - 26%
I
Recommended this financial
brand/provider/product/service to
others 64 64 0 64
27% 27% - 29%

Looked up for more information

about this financial
brand/provider/product/service 97 97 0 91
41% 41% - 42%
Discovered something new about
this financial
brand/provider/product/service 74 74 0 70
32% 32% - 32%
I switched to a new financial
provider/product/service 59 59 0 56
25% 25% - 26%
I talked about it with my family and
friends 87 87 0 83
37% 37% - 38%
I
I uploaded/created finance-related
content on TikTok 48 48 0 47
21% 21% - 22%
Others 0 0 0 0
- - - -
I did not do anything after seeing
the content 23 23 0 18
10% 10% - 8%
F F
Brand engagement [NET] 91 91 0 85
39% 39% - 39%
Product research [NET] 130 130 0 124
56% 56% - 57%
Product and provider
consideration [NET] 130 130 0 122
56% 56% - 56%

Shared with others [NET] 120 120 0 116

51% 51% - 53%
INX
Created content [NET] 77 77 0 74
33% 33% - 34%

Table 136
B11_4: Select all the actions you have done after seeing the financial content on X (formerly known as Twitter).
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: X (formerly known as Twitter)
platform 119 103 16 111
100% 100% 100% 100%
Thought about this brand/provider
when considering a financial
product/service 48 45 3 46
40% 44% 19% 41%
Participated in challenges posted
by this financial brand/provider 40 36 4 39
34% 35% 25% 35%

Shared/commented/liked posts
from this financial brand/provider 42 38 4 39
35% 37% 25% 35%
Purchased/tried/signed up a
financial product/service from this
financial brand/provider 43 38 5 42
36% 37% 31% 38%
Recommended this financial
brand/provider/product/service to
others 39 35 4 37
33% 34% 25% 33%
Looked up for more information
about this financial
brand/provider/product/service 51 46 5 47
43% 45% 31% 42%
Discovered something new about
this financial
brand/provider/product/service 49 42 7 44
41% 41% 44% 40%
I switched to a new financial
provider/product/service 36 34 2 36
30% 33% 13% 32%
I talked about it with my family and
friends 48 44 4 46
40% 43% 25% 41%

I uploaded/created finance-related
content on X (formerly known as
Twitter) 37 34 3 36
31% 33% 19% 32%

Others 0 0 0 0
- - - -
I did not do anything after seeing
the content 6 4 2 6
5% 4% 13% 5%

Brand engagement [NET] 60 54 6 57

50% 52% 38% 51%
N
Product research [NET] 77 66 11 69
65% 64% 69% 62%
Product and provider
consideration [NET] 74 67 7 71
62% 65% 44% 64%
Shared with others [NET] 67 59 8 63
56% 57% 50% 57%
Created content [NET] 56 51 5 55
47% 50% 31% 50%
I

Table 137
B11_5: Select all the actions you have done after seeing the financial content on YouTube.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: YouTube platform 209 112 97 167
100% 100% 100% 100%
Thought about this brand/provider
when considering a financial
product/service 53 30 23 47
25% 27% 24% 28%
Participated in challenges posted
by this financial brand/provider 19 11 8 17
9% 10% 8% 10%
Shared/commented/liked posts
from this financial brand/provider 34 19 15 29
16% 17% 15% 17%

Purchased/tried/signed up a
financial product/service from this
financial brand/provider 23 14 9 21
11% 13% 9% 13%

Recommended this financial

brand/provider/product/service to
others 28 19 9 22
13% 17% 9% 13%
Looked up for more information
about this financial
brand/provider/product/service 80 44 36 67
38% 39% 37% 40%
I
Discovered something new about
this financial
brand/provider/product/service 68 38 30 55
33% 34% 31% 33%

I switched to a new financial

provider/product/service 21 13 8 18
10% 12% 8% 11%
I talked about it with my family and
friends 80 46 34 70
38% 41% 35% 42%
I uploaded/created finance-related
content on YouTube 13 10 3 12
6% 9% 3% 7%

Others 0 0 0 0
- - - -
I did not do anything after seeing
the content 28 8 20 16
13% 7% 21% 10%
BD
Brand engagement [NET] 45 25 20 39
22% 22% 21% 23%
Product research [NET] 107 59 48 88
51% 53% 49% 53%
I
Product and provider
consideration [NET] 86 50 36 75
41% 45% 37% 45%
Shared with others [NET] 95 56 39 80
45% 50% 40% 48%

Created content [NET] 27 18 9 24

13% 16% 9% 14%

Table 138
B11_6: Select all the actions you have done after seeing the financial content on Others.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Others platform 5 2 3 2
100% 100% 100% 100%
Thought about this brand/provider
when considering a financial
product/service 1 0 1 1
20% - 33% 50%
Participated in challenges posted
by this financial brand/provider 0 0 0 0
- - - -
Shared/commented/liked posts
from this financial brand/provider 1 0 1 0
20% - 33% -
Purchased/tried/signed up a
financial product/service from this
financial brand/provider 0 0 0 0
- - - -
Recommended this financial
brand/provider/product/service to
others 1 0 1 0
20% - 33% -
Looked up for more information
about this financial
brand/provider/product/service 2 0 2 1
40% - 67% 50%
Discovered something new about
this financial
brand/provider/product/service 2 1 1 0
40% 50% 33% -
I switched to a new financial
provider/product/service 1 0 1 0
20% - 33% -
I talked about it with my family and
friends 2 1 1 2
40% 50% 33% 100%
I uploaded/created finance-related
content on Others 0 0 0 0
- - - -
Others 0 0 0 0
- - - -
I did not do anything after seeing
the content 1 0 1 0
20% - 33% -
Brand engagement [NET] 1 0 1 0
20% - 33% -
Product research [NET] 3 1 2 1
60% 50% 67% 50%
Product and provider
consideration [NET] 2 0 2 1
40% - 67% 50%
Shared with others [NET] 3 1 2 2
60% 50% 67% 100%
Created content [NET] 0 0 0 0
- - - -

Table 139
B10a: Thinking about Finance content on TikTok, which of the following resonates with you?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
 Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
I watched Finance content created
by other users 89 89 0 84
38% 38% - 39%
I watched Finance content created
by brands 85 85 0 82
36% 36% - 38%

I watched Finance content created

by creators 110 110 0 101
47% 47% - 46%

I came across Finance content on

my ForYou page 79 79 0 72
34% 34% - 33%
I came across Finance content on
my Following page 65 65 0 64
28% 28% - 29%

I actively searched for Finance

content 58 58 0 56
25% 25% - 26%
I created my own Finance content
and posted it 44 44 0 44
19% 19% - 20%
I took part in various hashtag
challenges/trending activities 36 36 0 36
15% 15% - 17%

I reposted the Finance content I

saw on my account 62 62 0 60
26% 26% - 28%

I shared the Finance content I saw

with my family and friends 63 63 0 60
27% 27% - 28%
Others 0 0 0 0
- - - -
None of the above 18 18 0 16
8% 8% - 7%
Watch [NET] 167 167 0 157
71% 71% - 72%
Passive search [NET] 118 118 0 110
50% 50% - 50%

Active search [NET] 58 58 0 56

25% 25% - 26%
Create [NET] 62 62 0 62
26% 26% - 28%

Share [NET] 90 90 0 87
38% 38% - 40%
Search (passive and active) [NET] 143 143 0 134
61% 61% - 61%

Create and share [NET] 114 114 0 111

49% 49% - 51%

Table 140
B10: What kind of financial content are you searching for on TikTok?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have actively

searched finance content on TikTok
platform 58 58 -** 56
100% 100% - ** 100%
Personal Finance Tips (e.g.,
budgeting strategies and expense
tracking, etc.) 39 39 0 38
67% 67% - 68%
Investment Strategies (e.g., stock
market insights and portfolio
diversification, etc.) 32 32 0 31
55% 55% - 55%
I
Cryptocurrency Education (e.g.,
crypto trading basics and
blockchain technology, etc.) 28 28 0 26
48% 48% - 46%
Debt Management (e.g.,
strategies for paying off loans and
improving credit scores, etc.) 23 23 0 23
40% 40% - 41%
Retirement Planning (e.g., tips for
saving for retirement and
investment options, etc.) 29 29 0 28
50% 50% - 50%
I
Tax Advice (e.g., tax planning tips
and deductions, etc.) 20 20 0 20
34% 34% - 36%
Financial Literacy (e.g.,
explanations of financial concepts
and terminology, etc.) 34 34 0 33
59% 59% - 59%

Real Estate Investing (e.g., advice

on buying, selling, and managing
property, etc.) 21 21 0 20
36% 36% - 36%

Money-Saving Hacks (e.g.,

creative ways to save money and
find deals, etc.) 42 42 0 41
72% 72% - 73%
Entrepreneurial Finance (e.g.,
financial management for small
businesses and startups, etc.) 27 27 0 27
47% 47% - 48%

Personal life experience (e.g., how

I saved for my first home/car,
financial mistakes made, how I
fall/nearly fall into scams, etc.) 39 39 0 38
67% 67% - 68%
Scams prevention (e.g., tips to
prevent scams, etc.) 31 31 0 31
53% 53% - 55%
Others 1 1 0 1
2% 2% - 2%
Personal finance management
[NET] 55 55 0 54
95% 95% - 96%
Investment and wealth building
[NET] 42 42 0 40
 72% 72% - 71%

Financial knowledge and

awareness [NET] 37 37 0 36
64% 64% - 64%

Personal experiences and

precautions [NET] 47 47 0 46
81% 81% - 82%

Table 141
B5: What do you think about the finance content on TikTok?The finance content on TikTok...
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Makes me feel creative 64 64 0 62
27% 27% - 28%

Makes me feel inspired 104 104 0 97

44% 44% - 44%
Makes me feel joyful/happy 69 69 0 65
29% 29% - 30%
Y
Helps me understand my finances
better 93 93 0 85
40% 40% - 39%
Feel more in control of my
finances 72 72 0 67
31% 31% - 31%

Makes me trust the financial

content on TikTok more 52 52 0 49
22% 22% - 22%

Allows me to express myself 57 57 0 55

24% 24% - 25%
Makes me try new things 83 83 0 77
 35% 35% - 35%

Makes me feel authentic 59 59 0 57

25% 25% - 26%

Makes me feel like I'm a part of a

community 58 58 0 57
25% 25% - 26%
Y
Intersects with my other interests 55 55 0 52
24% 24% - 24%

Reflects the causes I care about 67 67 0 64

29% 29% - 29%
Others 0 0 0 0
- - - -

Table 142
B19: What key features or information would you focus on if you were creating a finance-related ad or content for a brand o
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%

I would use eye-catching visuals

and leverage popular TikTok
trends or challenges to grab
attention and make the content
more shareable. 76 76 0 70
32% 32% - 32%

I would incorporate humor into the

content by using funny scenarios
or clever jokes related to common
financial mistakes or challenges,
making the information more
engaging and memorable. 74 74 0 71
32% 32% - 33%
I would highlight quick, actionable
financial tips or hacks that viewers
can easily implement, like saving
strategies or budgeting advice,
presented in a fun and digestible
format. 82 82 0 78
35% 35% - 36%
I

I would create relatable scenarios

or skits that demonstrate common
financial struggles and show how
the brand's products or services
offer practical solutions. 71 71 0 64
30% 30% - 29%
I

I would feature short, authentic

user testimonials or success
stories to build trust and
showcase real-life benefits of the
brand's financial products. 63 63 0 62
27% 27% - 28%
Y

I would incorporate interactive

elements like polls, quizzes, or
'duets' where viewers can respond
or react to the content,
encouraging engagement and
participation. 61 61 0 59
26% 26% - 27%

I would ensure the brand's logo

and name are prominently
featured and integrated naturally
into the content, so viewers
remember the brand even after
watching. 63 63 0 58
27% 27% - 27%

I would include a clear and

compelling call-to-action, such as
directing viewers to a link for a
free financial consultation or a
special offer, with a prompt to
'swipe up' or visit the brand's
profile. 70 70 0 67
30% 30% - 31%
I would keep the content concise
and engaging, ideally under 60
seconds, to match TikTok's fast-
paced style and retain viewer
interest. 78 78 0 73
33% 33% - 33%

I would provide brief educational

snippets that explain financial
concepts in a simple and relatable
way, making finance more
approachable for the TikTok
audience. 74 74 0 69
32% 32% - 32%
I

I would use popular music and

sound effects to make the content
more dynamic and aligned with
TikTok's creative culture, helping
to enhance the overall appeal and
engagement. 63 63 0 61
27% 27% - 28%

I would partner with popular

TikTok influencers who resonate
with the target audience to create
content that promotes the brand's
financial products in an authentic
and relatable way, leveraging their
reach and credibility. 69 69 0 65
29% 29% - 30%

Others 0 0 0 0
- - - -
I don't know / no ideas 9 9 0 7
4% 4% - 3%

Table 143
B19_ADD: What key features or information would you focus on if you were creating a finance-related ad or content for a b
- Additional
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have seen
finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Engaging Visuals and Trends 76 76 0 70
32% 32% - 32%

Humors 74 74 0 71
32% 32% - 33%

Quick, Informative Tips 82 82 0 78

35% 35% - 36%
I
Relatable Scenarios 71 71 0 64
30% 30% - 29%
I
User Testimonials and Stories 63 63 0 62
27% 27% - 28%
Y
Interactive Elements 61 61 0 59
26% 26% - 27%
Clear Branding 63 63 0 58
27% 27% - 27%

Call-to-Action 70 70 0 67
30% 30% - 31%

Short and Snappy 78 78 0 73

33% 33% - 33%
Educational Content 74 74 0 69
32% 32% - 32%
I
Music and Effects 63 63 0 61
27% 27% - 28%
Collaborate with influencers 69 69 0 65
29% 29% - 30%

Table 144
B6: What types of financial creators have you followed on TikTok?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
 A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Personal Finance Gurus/Experts 101 101 0 96
43% 43% - 44%
Investing Gurus/Experts 104 104 0 101
44% 44% - 46%

Crypto Gurus/Experts 59 59 0 57
25% 25% - 26%
Budgeting Gurus/Experts 93 93 0 88
40% 40% - 40%
Y
Financial Educators 116 116 0 112
50% 50% - 51%

Entrepreneurs 80 80 0 73
34% 34% - 33%
Real Estate Investors 69 69 0 67
29% 29% - 31%
Others 0 0 0 0
- - - -
I don't follow any financial creators
on TikTok 26 26 0 20
11% 11% - 9%
F F
Followed financial creators [NET] 208 208 0 198
89% 89% - 91%
NX

Table 145
B7: And are these creators from your country or from abroad?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
From my country 87 87 0 81
 37% 37% - 37%
From abroad 52 52 0 48
22% 22% - 22%

A mix of both 95 95 0 89
41% 41% - 41%

Table 146
B6xB7_01: And are these creators from your country or from abroad? - Personal Finance Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Personal Finance Gurus/Experts finance
content on TikTok platform 101 101 -** 96
100% 100% - ** 100%
From my country 34 34 0 32
34% 34% - 33%

From abroad 16 16 0 14
16% 16% - 15%

A mix of both 51 51 0 50
50% 50% - 52%

Table 147
B6xB7_02: And are these creators from your country or from abroad? - Investing Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Investing Gurus/Experts finance content
on TikTok platform 104 104 -** 101
100% 100% - ** 100%
From my country 32 32 0 32
31% 31% - 32%
From abroad 20 20 0 18
19% 19% - 18%

A mix of both 52 52 0 51
50% 50% - 50%

Table 148
B6xB7_03: And are these creators from your country or from abroad? - Crypto Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Crypto Gurus/Experts finance content on
TikTok platform 59 59 -** 57
100% 100% - ** 100%
From my country 21 21 0 21
36% 36% - 37%
From abroad 11 11 0 10
19% 19% - 18%
A mix of both 27 27 0 26
46% 46% - 46%

Table 149
B6xB7_04: And are these creators from your country or from abroad? - Budgeting Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Budgeting Gurus/Experts finance content
on TikTok platform 93 93 -** 88
100% 100% - ** 100%
From my country 28 28 0 26
30% 30% - 30%
From abroad 22 22 0 20
24% 24% - 23%
A mix of both 43 43 0 42
46% 46% - 48%
Table 150
B6xB7_05: And are these creators from your country or from abroad? - Financial Educators
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Financial Educators finance content on
TikTok platform 116 116 -** 112
100% 100% - ** 100%
From my country 41 41 0 39
35% 35% - 35%
From abroad 29 29 0 28
25% 25% - 25%

A mix of both 46 46 0 45
40% 40% - 40%

Table 151
B6xB7_06: And are these creators from your country or from abroad? - Entrepreneurs
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Entrepreneurs finance content on TikTok
platform 80 80 -** 73
100% 100% - ** 100%
From my country 27 27 0 24
34% 34% - 33%
From abroad 18 18 0 16
23% 23% - 22%

A mix of both 35 35 0 33
44% 44% - 45%

Table 152
B6xB7_07: And are these creators from your country or from abroad? - Real Estate Investors
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen Real

Estate Investors finance content on
TikTok platform 69 69 -** 67
100% 100% - ** 100%
From my country 24 24 0 24
35% 35% - 36%
From abroad 21 21 0 20
30% 30% - 30%

A mix of both 24 24 0 23
35% 35% - 34%

Table 153
B6xB7_08: And are these creators from your country or from abroad? - Others
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Others finance content on TikTok platform -** -** -** -**
- ** - ** - ** - **
From my country 0 0 0 0
- - - -
From abroad 0 0 0 0
- - - -
A mix of both 0 0 0 0
- - - -

Table 154
B8: So, what makes you follow them on TikTok?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
 A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 64 64 0 61
27% 27% - 28%
I
I stay informed about the latest
financial trends, market news, and
investment opportunities. 81 81 0 79
35% 35% - 36%

I learn practical tips for budgeting,

saving, and reducing debt. 94 94 0 87
40% 40% - 40%

I enhance my financial literacy

with easy-to-understand
explanations of complex topics. 75 75 0 74
32% 32% - 34%

I discover new investment ideas

and strategies from experienced
investors. 74 74 0 69
32% 32% - 32%

I get inspired by success stories

and motivational content to
improve my financial habits. 93 93 0 92
40% 40% - 42%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 67 67 0 63
29% 29% - 29%
I find creative ways to save money
and optimize my spending. 76 76 0 72
32% 32% - 33%

I engage with interactive content

through comments, questions,
and discussions. 61 61 0 60
26% 26% - 28%
I gain access to diverse
perspectives and strategies from
creators around the world. 68 68 0 66
29% 29% - 30%

Others 0 0 0 0
- - - -
No specific reasons / for fun 19 19 0 15
8% 8% - 7%
Financial education and literacy
[NET] 175 175 0 164
75% 75% - 75%

Market trends and opportunities

[NET] 112 112 0 107
48% 48% - 49%

Inspo and motivation [NET] 93 93 0 92

40% 40% - 42%
Practical money management
[NET] 76 76 0 72
32% 32% - 33%

Community engagement [NET] 103 103 0 100

44% 44% - 46%

Table 155
B6xB8_01: So, what makes you follow them on TikTok? - Personal Finance Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Personal Finance Gurus/Experts finance
content on TikTok platform 101 101 -** 96
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 39 39 0 37
39% 39% - 39%
I stay informed about the latest
financial trends, market news, and
investment opportunities. 43 43 0 42
43% 43% - 44%

I learn practical tips for budgeting,

saving, and reducing debt. 55 55 0 51
54% 54% - 53%
I enhance my financial literacy
with easy-to-understand
explanations of complex topics. 40 40 0 39
40% 40% - 41%

I discover new investment ideas

and strategies from experienced
investors. 35 35 0 32
35% 35% - 33%
I get inspired by success stories
and motivational content to
improve my financial habits. 51 51 0 50
50% 50% - 52%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 41 41 0 39
41% 41% - 41%
I find creative ways to save money
and optimize my spending. 45 45 0 43
45% 45% - 45%
I engage with interactive content
through comments, questions,
and discussions. 35 35 0 35
35% 35% - 36%
I gain access to diverse
perspectives and strategies from
creators around the world. 43 43 0 42
43% 43% - 44%

Others 0 0 0 0
- - - -
No specific reasons / for fun 0 0 0 0
- - - -
Financial education and literacy
[NET] 89 89 0 84
88% 88% - 88%
Market trends and opportunities
[NET] 58 58 0 55
 57% 57% - 57%
Inspo and motivation [NET] 51 51 0 50
50% 50% - 52%
Practical money management
[NET] 45 45 0 43
45% 45% - 45%
Community engagement [NET] 59 59 0 58
58% 58% - 60%

Table 156
B6xB8_02: So, what makes you follow them on TikTok? - Investing Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Investing Gurus/Experts finance content
on TikTok platform 104 104 -** 101
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 44 44 0 42
42% 42% - 42%

I stay informed about the latest

financial trends, market news, and
investment opportunities. 50 50 0 49
48% 48% - 49%

I learn practical tips for budgeting,

saving, and reducing debt. 52 52 0 49
50% 50% - 49%

I enhance my financial literacy

with easy-to-understand
explanations of complex topics. 49 49 0 48
47% 47% - 48%

I discover new investment ideas

and strategies from experienced
investors. 46 46 0 44
44% 44% - 44%
I get inspired by success stories
and motivational content to
improve my financial habits. 57 57 0 57
55% 55% - 56%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 49 49 0 47
47% 47% - 47%
I find creative ways to save money
and optimize my spending. 39 39 0 38
38% 38% - 38%

I engage with interactive content

through comments, questions,
and discussions. 36 36 0 36
35% 35% - 36%
I
I gain access to diverse
perspectives and strategies from
creators around the world. 38 38 0 37
37% 37% - 37%

Others 0 0 0 0
- - - -
No specific reasons / for fun 1 1 0 1
1% 1% - 1%
Financial education and literacy
[NET] 92 92 0 89
88% 88% - 88%
Market trends and opportunities
[NET] 69 69 0 66
66% 66% - 65%
Inspo and motivation [NET] 57 57 0 57
55% 55% - 56%
Practical money management
[NET] 39 39 0 38
38% 38% - 38%

Community engagement [NET] 54 54 0 53

52% 52% - 52%

Table 157
B6xB8_03: So, what makes you follow them on TikTok? - Crypto Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Crypto Gurus/Experts finance content on
TikTok platform 59 59 -** 57
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 25 25 0 23
42% 42% - 40%

I stay informed about the latest

financial trends, market news, and
investment opportunities. 28 28 0 28
47% 47% - 49%

I learn practical tips for budgeting,

saving, and reducing debt. 30 30 0 28
51% 51% - 49%
I enhance my financial literacy
with easy-to-understand
explanations of complex topics. 31 31 0 30
53% 53% - 53%
I discover new investment ideas
and strategies from experienced
investors. 29 29 0 28
49% 49% - 49%

I get inspired by success stories

and motivational content to
improve my financial habits. 29 29 0 29
49% 49% - 51%

I stay updated on cryptocurrency

trends, trading tips, and
blockchain technology. 35 35 0 33
59% 59% - 58%
I find creative ways to save money
and optimize my spending. 23 23 0 22
39% 39% - 39%

I engage with interactive content

through comments, questions,
and discussions. 26 26 0 26
44% 44% - 46%
I gain access to diverse
perspectives and strategies from
creators around the world. 27 27 0 27
46% 46% - 47%

Others 0 0 0 0
- - - -
No specific reasons / for fun 1 1 0 1
2% 2% - 2%
Financial education and literacy
[NET] 52 52 0 50
88% 88% - 88%
NX
Market trends and opportunities
[NET] 43 43 0 41
73% 73% - 72%
Inspo and motivation [NET] 29 29 0 29
49% 49% - 51%

Practical money management

[NET] 23 23 0 22
39% 39% - 39%

Community engagement [NET] 38 38 0 38

64% 64% - 67%

Table 158
B6xB8_04: So, what makes you follow them on TikTok? - Budgeting Gurus/Experts
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Budgeting Gurus/Experts finance content
on TikTok platform 93 93 -** 88
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 35 35 0 34
38% 38% - 39%

I stay informed about the latest

financial trends, market news, and
investment opportunities. 41 41 0 40
 44% 44% - 45%
I learn practical tips for budgeting,
saving, and reducing debt. 47 47 0 43
51% 51% - 49%

I enhance my financial literacy

with easy-to-understand
explanations of complex topics. 41 41 0 41
44% 44% - 47%

I discover new investment ideas

and strategies from experienced
investors. 44 44 0 41
47% 47% - 47%

I get inspired by success stories

and motivational content to
improve my financial habits. 45 45 0 44
48% 48% - 50%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 36 36 0 34
39% 39% - 39%
I find creative ways to save money
and optimize my spending. 39 39 0 38
42% 42% - 43%

I engage with interactive content

through comments, questions,
and discussions. 32 32 0 32
34% 34% - 36%
I gain access to diverse
perspectives and strategies from
creators around the world. 39 39 0 38
42% 42% - 43%

Others 0 0 0 0
- - - -
No specific reasons / for fun 1 1 0 1
1% 1% - 1%
Financial education and literacy
[NET] 82 82 0 77
88% 88% - 88%

Market trends and opportunities

[NET] 54 54 0 51
 58% 58% - 58%
Inspo and motivation [NET] 45 45 0 44
48% 48% - 50%
Practical money management
[NET] 39 39 0 38
42% 42% - 43%

Community engagement [NET] 52 52 0 51

56% 56% - 58%

Table 159
B6xB8_05: So, what makes you follow them on TikTok? - Financial Educators
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Financial Educators finance content on
TikTok platform 116 116 -** 112
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 41 41 0 41
35% 35% - 37%
I
I stay informed about the latest
financial trends, market news, and
investment opportunities. 53 53 0 52
46% 46% - 46%
I learn practical tips for budgeting,
saving, and reducing debt. 52 52 0 49
45% 45% - 44%
I enhance my financial literacy
with easy-to-understand
explanations of complex topics. 44 44 0 44
38% 38% - 39%

I discover new investment ideas

and strategies from experienced
investors. 47 47 0 45
41% 41% - 40%
I get inspired by success stories
and motivational content to
improve my financial habits. 57 57 0 56
49% 49% - 50%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 39 39 0 38
34% 34% - 34%
I find creative ways to save money
and optimize my spending. 51 51 0 50
44% 44% - 45%
I engage with interactive content
through comments, questions,
and discussions. 41 41 0 41
35% 35% - 37%

I gain access to diverse

perspectives and strategies from
creators around the world. 43 43 0 42
37% 37% - 38%
Others 0 0 0 0
- - - -
No specific reasons / for fun 1 1 0 1
1% 1% - 1%

Financial education and literacy

[NET] 93 93 0 89
80% 80% - 79%

Market trends and opportunities

[NET] 65 65 0 63
56% 56% - 56%
Inspo and motivation [NET] 57 57 0 56
49% 49% - 50%
Practical money management
[NET] 51 51 0 50
44% 44% - 45%
Community engagement [NET] 63 63 0 62
54% 54% - 55%

Table 160
B6xB8_06: So, what makes you follow them on TikTok? - Entrepreneurs
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Entrepreneurs finance content on TikTok
platform 80 80 -** 73
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 30 30 0 28
38% 38% - 38%
I stay informed about the latest
financial trends, market news, and
investment opportunities. 35 35 0 33
44% 44% - 45%
I learn practical tips for budgeting,
saving, and reducing debt. 40 40 0 38
50% 50% - 52%
I enhance my financial literacy
with easy-to-understand
explanations of complex topics. 38 38 0 37
48% 48% - 51%
I discover new investment ideas
and strategies from experienced
investors. 38 38 0 34
48% 48% - 47%
I get inspired by success stories
and motivational content to
improve my financial habits. 42 42 0 41
53% 53% - 56%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 24 24 0 22
30% 30% - 30%
I find creative ways to save money
and optimize my spending. 35 35 0 33
44% 44% - 45%
I engage with interactive content
through comments, questions,
and discussions. 26 26 0 25
33% 33% - 34%
I gain access to diverse
perspectives and strategies from
creators around the world. 33 33 0 31
41% 41% - 42%
Others 0 0 0 0
 - - - -
No specific reasons / for fun 0 0 0 0
- - - -
Financial education and literacy
[NET] 68 68 0 62
85% 85% - 85%
Market trends and opportunities
[NET] 41 41 0 38
51% 51% - 52%
Inspo and motivation [NET] 42 42 0 41
53% 53% - 56%
Practical money management
[NET] 35 35 0 33
44% 44% - 45%
Community engagement [NET] 43 43 0 40
54% 54% - 55%

Table 161
B6xB8_07: So, what makes you follow them on TikTok? - Real Estate Investors
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen Real

Estate Investors finance content on
TikTok platform 69 69 -** 67
100% 100% - ** 100%
I gain access to expert advice on
managing my money. 25 25 0 25
36% 36% - 37%

I stay informed about the latest

financial trends, market news, and
investment opportunities. 28 28 0 28
41% 41% - 42%
I learn practical tips for budgeting,
saving, and reducing debt. 35 35 0 35
51% 51% - 52%
I enhance my financial literacy
with easy-to-understand
explanations of complex topics. 31 31 0 31
45% 45% - 46%
I discover new investment ideas
and strategies from experienced
investors. 31 31 0 29
45% 45% - 43%

I get inspired by success stories

and motivational content to
improve my financial habits. 40 40 0 40
58% 58% - 60%
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 34 34 0 34
49% 49% - 51%
I find creative ways to save money
and optimize my spending. 29 29 0 28
42% 42% - 42%
I
I engage with interactive content
through comments, questions,
and discussions. 27 27 0 27
39% 39% - 40%

I gain access to diverse

perspectives and strategies from
creators around the world. 32 32 0 32
46% 46% - 48%
Others 0 0 0 0
- - - -
No specific reasons / for fun 0 0 0 0
- - - -
Financial education and literacy
[NET] 58 58 0 56
84% 84% - 84%

Market trends and opportunities

[NET] 40 40 0 40
58% 58% - 60%
Inspo and motivation [NET] 40 40 0 40
58% 58% - 60%
Practical money management
[NET] 29 29 0 28
42% 42% - 42%
I
Community engagement [NET] 44 44 0 44
64% 64% - 66%
Table 162
B6xB8_08: So, what makes you follow them on TikTok? - Others
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

Others finance content on TikTok platform -** -** -** -**
- ** - ** - ** - **
I gain access to expert advice on
managing my money. 0 0 0 0
- - - -
I stay informed about the latest
financial trends, market news, and
investment opportunities. 0 0 0 0
- - - -
I learn practical tips for budgeting,
saving, and reducing debt. 0 0 0 0
- - - -
I enhance my financial literacy
with easy-to-understand
explanations of complex topics. 0 0 0 0
- - - -
I discover new investment ideas
and strategies from experienced
investors. 0 0 0 0
- - - -
I get inspired by success stories
and motivational content to
improve my financial habits. 0 0 0 0
- - - -
I stay updated on cryptocurrency
trends, trading tips, and
blockchain technology. 0 0 0 0
- - - -
I find creative ways to save money
and optimize my spending. 0 0 0 0
- - - -
I engage with interactive content
through comments, questions,
and discussions. 0 0 0 0
- - - -
I gain access to diverse
perspectives and strategies from
creators around the world. 0 0 0 0
- - - -
Others 0 0 0 0
- - - -
No specific reasons / for fun 0 0 0 0
- - - -
Financial education and literacy
[NET] 0 0 0 0
- - - -
Market trends and opportunities
[NET] 0 0 0 0
- - - -
Inspo and motivation [NET] 0 0 0 0
- - - -
Practical money management
[NET] 0 0 0 0
- - - -
Community engagement [NET] 0 0 0 0
- - - -

Table 163
B9_01: Agree or disagree with the following statements on financial creators on TikTok? - I like learning about finance from
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 82 82 0 79
35% 35% - 36%
Somewhat agree 137 137 0 124
59% 59% - 57%
Somewhat disagree 15 15 0 15
6% 6% - 7%

Strongly disagree 0 0 0 0
- - - -
Top 2 Box [NET] 219 219 0 203
94% 94% - 93%
 I

Table 164
B9_02: Agree or disagree with the following statements on financial creators on TikTok? - Financial creators on TikTok inspir
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 90 90 0 87
38% 38% - 40%
Somewhat agree 122 122 0 110
52% 52% - 50%
Somewhat disagree 19 19 0 19
8% 8% - 9%

Strongly disagree 3 3 0 2
1% 1% - 1%
Top 2 Box [NET] 212 212 0 197
91% 91% - 90%

Table 165
B9_03: Agree or disagree with the following statements on financial creators on TikTok? - I have discovered new products/h
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 80 80 0 76
34% 34% - 35%
Somewhat agree 133 133 0 126
57% 57% - 58%
Somewhat disagree 14 14 0 10
 6% 6% - 5%
Strongly disagree 7 7 0 6
3% 3% - 3%
Top 2 Box [NET] 213 213 0 202
91% 91% - 93%

Table 166
B9_04: Agree or disagree with the following statements on financial creators on TikTok? - I trust financial content from crea
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 76 76 0 75
32% 32% - 34%

Somewhat agree 111 111 0 101

47% 47% - 46%
Somewhat disagree 43 43 0 39
18% 18% - 18%
Strongly disagree 4 4 0 3
2% 2% - 1%
Top 2 Box [NET] 187 187 0 176
80% 80% - 81%

Table 167
B9_05: Agree or disagree with the following statements on financial creators on TikTok? - I find useful financial tips/informa
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 76 76 0 75
32% 32% - 34%
Somewhat agree 133 133 0 120
57% 57% - 55%
Somewhat disagree 22 22 0 20
9% 9% - 9%

Strongly disagree 3 3 0 3
1% 1% - 1%
Top 2 Box [NET] 209 209 0 195
89% 89% - 89%

Table 168
B9_06: Agree or disagree with the following statements on financial creators on TikTok? - I find brands who use ordinary fin
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 83 83 0 78
35% 35% - 36%
Somewhat agree 117 117 0 111
50% 50% - 51%
Somewhat disagree 30 30 0 25
13% 13% - 11%

Strongly disagree 4 4 0 4
2% 2% - 2%
Top 2 Box [NET] 200 200 0 189
85% 85% - 87%

Table 169
B9_07: Agree or disagree with the following statements on financial creators on TikTok? - I pay more attention to financial c
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have seen
finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
Strongly agree 78 78 0 76
33% 33% - 35%
Somewhat agree 125 125 0 116
53% 53% - 53%
Somewhat disagree 26 26 0 22
11% 11% - 10%
Strongly disagree 5 5 0 4
2% 2% - 2%
Top 2 Box [NET] 203 203 0 192
87% 87% - 88%

Table 170
B9_T2B: To what extent do you agree or disagree with the following statements on financial creators on TikTok? - TOP 2 BO
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have seen

finance content on TikTok platform 234 234 -** 218
100% 100% - ** 100%
I like learning about finance from
financial creators on TikTok 219 219 0 203
94% 94% - 93%
I
Financial creators on TikTok
inspired me to try new
products/habits 212 212 0 197
91% 91% - 90%

I have discovered new

products/habits while watching
financial creators' content on
TikTok 213 213 0 202
91% 91% - 93%
I trust financial content from
creators more than brands on
TikTok. 187 187 0 176
80% 80% - 81%
I find useful financial
tips/information from financial
creators' content on TikTok. 209 209 0 195
89% 89% - 89%

I find brands who use ordinary

financial creators more reliable
than those who use celebrities. 200 200 0 189
85% 85% - 87%

I pay more attention to financial

creators who have many followers
on TikTok. 203 203 0 192
87% 87% - 88%

Table 171
C1: How many banks do you have account(s) with (e.g. savings, fixed deposit, checking, etc.)?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
1 bank only 130 83 47 108
44% 44% 43% 42%

2 banks 114 76 38 100

38% 40% 35% 39%

3 banks 39 21 18 36
13% 11% 17% 14%

More than 3 banks 14 8 6 14

5% 4% 6% 5%
More than 1 [NET] 167 105 62 150
56% 56% 57% 58%

Table 172
C2: Select all the bank products you currently own.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
Credit cards 159 86 73 144
54% 46% 67% 56%
KOUY ABDEFG B
Debit cards 186 119 67 162
63% 63% 61% 63%
Personal savings account 230 138 92 200
77% 73% 84% 78%
L B
Personal checking account 66 40 26 55
22% 21% 24% 21%

Fixed deposit 100 57 43 91

34% 30% 39% 35%
Y
Insurance 72 42 30 68
24% 22% 28% 26%
KU
Loans 23 16 7 21
8% 9% 6% 8%

Business account 19 13 6 16
6% 7% 6% 6%

Others 0 0 0 0
- - - -
avg. no of products owned 2.88 2.72 3.16 2.93

Credit/debit cards [NET] 247 149 98 217

83% 79% 90% 84%
Y B
Personal savings/checking
account [NET] 244 148 96 213
82% 79% 88% 83%
B

Table 173
C3: Select all the banking features/services you have used in the last 30 days.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
Check my account balance 198 120 78 173
67% 64% 72% 67%
Make a bill payment 171 111 60 156
58% 59% 55% 60%
KOU
Make a money transfer
domestically 145 93 52 128
49% 49% 48% 50%

Make a money transfer

overseas/remittance 50 38 12 47
17% 20% 11% 18%
X C
Apply for a new loan 14 12 2 14
5% 6% 2% 5%

Apply for a new credit card 24 17 7 21

8% 9% 6% 8%

Apply for a new debit card 22 21 1 19

7% 11% 1% 7%
Chat with a customer service C C C
agent 29 22 7 25
10% 12% 6% 10%

Use the financial planning and

budgeting tools provided 36 25 11 34
12% 13% 10% 13%
Use it as an e-wallet 100 67 33 86
34% 36% 30% 33%

Others 0 0 0 0
- - - -
None of the above 21 8 13 18
7% 4% 12% 7%
a BEF
Make payment/transfer [NET] 243 164 79 213
82% 87% 72% 83%
 COP C C
Apply for new products [NET] 47 38 9 41
16% 20% 8% 16%
RX C

Table 174
C4: How familiar are you with online banking/digital banks?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
Very familiar 116 76 40 101
39% 40% 37% 39%
Somewhat familiar 165 101 64 143
56% 54% 59% 55%

Somewhat unfamiliar 15 10 5 13
5% 5% 5% 5%
I have not heard about digital
banks before. 1 1 0 1
0 1% - 0
Familiar [NET] 281 177 104 244
95% 94% 95% 95%

Table 175
C5: Are you aware of the differences between traditional and digital banks?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who are familiar with

online banking/digital banks 281 177 104 244
100% 100% 100% 100%
Yes 235 146 89 203
84% 82% 86% 83%
IY
No 46 31 15 41
 16% 18% 14% 17%
a

Table 176
C6: Are you currently using any products or services from online banking/digital banks?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who are familiar with

online banking/digital banks 281 177 104 244
100% 100% 100% 100%
Yes 239 163 76 209
85% 92% 73% 86%
CRX ACDG C
No 42 14 28 35
15% 8% 27% 14%
BL ABDEFG B

Table 177
C6a: What motivates you to use online banking/digital banks?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who are using any

products or services from online
banking/digital banks 239 163 76 209
100% 100% 100% 100%
The convenience of being able to
access account information and
perform transactions online or
through mobile apps 111 73 38 101
46% 45% 50% 48%
The ability to use digital banking
services without having to
physically visit a bank branch 100 61 39 86
42% 37% 51% 41%
B
The ability to easily transfer
money and make payments
digitally 112 75 37 96
47% 46% 49% 46%
The ability to access account
information and perform
transactions 24/7 109 68 41 93
46% 42% 54% 44%

The ability to open accounts and

apply for financial products online
(e.g loans or credit cards or
investing) 66 47 19 56
28% 29% 25% 27%

The ability to receive personalized

financial advice and
recommendations through the use
of digital tools 41 32 9 38
17% 20% 12% 18%

The ability to receive higher

interest rates on savings account
than traditional banks 57 35 22 50
24% 21% 29% 24%

The ability to use cutting-edge

security features to protect
account information (e.g.
biometric login or multi-factor
authentication) 50 37 13 41
21% 23% 17% 20%
MW
Recommendations from family
and friends 51 38 13 46
21% 23% 17% 22%
X
Recommendations from financial
experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 38 33 5 36
16% 20% 7% 17%
C C C
Better customer service (e.g.
access to customer service
agents using live chat) 45 37 8 39
19% 23% 11% 19%
 C
Integration with other apps to
provide a more seamless
experience 45 29 16 42
19% 18% 21% 20%
Sign-up bonus offered by digital
banks to new customers (e.g.
Cashback, free stock trades, etc.) 48 33 15 41
20% 20% 20% 20%

Others 0 0 0 0
- - - -
Convenience and accessibility
[NET] 186 125 61 161
Digital features and services 78% 77% 80% 77%
[NET] 183 128 55 160
Recommendations and trust 77% 79% 72% 77%
[NET] 73 57 16 66
31% 35% 21% 32%
X C
Customer service and support
[NET] 45 37 8 39
19% 23% 11% 19%
C
Incentives [NET] 48 33 15 41
20% 20% 20% 20%

Table 178
C6b: What discourages you from using online banking/digital banks?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who are not using

any products or services from online
banking/digital banks 42 14 28 35
100% 100% 100% 100%
I don't trust digital banks due to
concerns about security and the
potential for fraud 12 4 8 12
29% 29% 29% 34%
I don't understand how digital
banks work 4 3 1 4
 10% 21% 4% 11%
I am concerned about
experiencing technical
difficulties/issues (e.g. Problems
with login, account access, etc.) 12 6 6 11
29% 43% 21% 31%

I prefer to visit physical branches

or ATMs to perform transactions 10 4 6 9
24% 29% 21% 26%
Limited product offerings
compared to traditional banks 2 1 1 2
5% 7% 4% 6%
I prefer to have a personal
relationship with my bank 2 0 2 2
5% - 7% 6%
I feel that I won't have the same
level of customer service as
traditional banks 7 2 5 6
17% 14% 18% 17%

I prefer having a physical debit

card/chequebook to a digital
version 6 2 4 5
14% 14% 14% 14%
I don't feel comfortable using
digital banks in general 16 6 10 13
38% 43% 36% 37%
I don't think I have the technical
skills to use digital banks 2 0 2 2
5% - 7% 6%
I feel that digital banks are not
regulated in the same way as
traditional banks 10 1 9 6
24% 7% 32% 17%

It's not available in my market 0 0 0 0

- - - -
Others 0 0 0 0
- - - -
Trust and security concerns [NET] 33 9 24 27
79% 64% 86% 77%

Lack of understanding [NET] 5 3 2 5

12% 21% 7% 14%
Technical issues and reliability
[NET] 12 6 6 11
29% 43% 21% 31%

Preference for traditional banking

[NET] 20 6 14 17
48% 43% 50% 49%
Availability [NET] 0 0 0 0
- - - -

Table 179
C7: How many credit cards do you currently own?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have owned
credit cards 159 86 73 144
100% 100% 100% 100%
Only 1 credit card 63 35 28 56
40% 41% 38% 39%

2-3 credit cards 73 38 35 67

46% 44% 48% 47%

4-5 credit cards 19 12 7 17

12% 14% 10% 12%

6-7 credit cards 3 1 2 3

2% 1% 3% 2%

More than 7 credit cards 1 0 1 1

1% - 1% 1%

More than 1 [NET] 96 51 45 88

60% 59% 62% 61%
Y

Table 180
C8: You mentioned that you own multiple credit cards. Are they all from banks?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have owned
multiple credit cards 96 51 45 88
100% 100% 100% 100%
They are all from the same bank 13 8 5 12
14% 16% 11% 14%

They are all from different banks 74 38 36 68

77% 75% 80% 77%

They are from a mix of banks and

financial institutions (e.g. AMEX,
Diners Club, etc.) 9 5 4 8
9% 10% 9% 9%

Table 181
C9: What types of credit cards do you currently own?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have owned
credit cards 159 86 73 144
100% 100% 100% 100%
Traditional credit card with no
additional benefits 27 10 17 25
17% 12% 23% 17%

Cashback credit card 91 48 43 83

57% 56% 59% 58%

Rewards credit card 69 36 33 63

43% 42% 45% 44%
Y
Travel/miles credit card 36 22 14 33
23% 26% 19% 23%
Student credit card 2 2 0 2
1% 2% - 1%

Business credit card 18 14 4 16

11% 16% 5% 11%
 C
Premium/Luxury credit card (e.g.
AMEX Black card, Citibank Gold
card) 8 6 2 7
5% 7% 3% 5%

Co-branded credit card (e.g.

Maybank x Grab,
Citibank/Standard Chartered x
Lazada, AMEX/UOB/DBS x
Singapore Airlines, etc.) 16 11 5 15
10% 13% 7% 10%

Others 0 0 0 0
- - - -

Table 182
C10: And which payment provider issued your credit cards?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have owned
credit cards 159 86 73 144
100% 100% 100% 100%
Visa 122 67 55 113
77% 78% 75% 78%
Y
Mastercard 112 56 56 103
70% 65% 77% 72%

Amex 17 9 8 16
11% 10% 11% 11%
UnionPay 9 9 0 9
6% 10% - 6%
C C C
Diners Club 3 3 0 3
2% 3% - 2%

JCB 1 1 0 1
1% 1% - 1%

Table 183
C11: What do you use your credit card mainly for?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have owned
credit cards 159 86 73 144
100% 100% 100% 100%
To pay for my bills (e.g. utilities,
telco, etc.) 94 56 38 87
59% 65% 52% 60%
Y
To pay for my online shopping
expenses 105 58 47 96
66% 67% 64% 67%
To pay for my in-store purchases 90 48 42 83
57% 56% 58% 58%
U
To pay for food expenses 95 49 46 87
60% 57% 63% 60%
To pay for petrol expenses 40 20 20 36
25% 23% 27% 25%
J
To pay for emergency/unexpected
expenses (e.g. medical bills, etc.) 54 33 21 50
34% 38% 29% 35%
To pay for education expenses
(e.g. school fees, textbooks, etc.) 26 17 9 24
16% 20% 12% 17%

To pay for travel expenses (e.g.

air tickets, hotels, etc.) 79 40 39 71
50% 47% 53% 49%
U
To pay for insurance premiums 38 21 17 36
24% 24% 23% 25%
To pay for home repairs (e.g.
Renovations, plumbing work, etc.) 18 10 8 15
11% 12% 11% 10%

To pay for major purchases/big

ticket items (e.g. White goods,
electronics, laptop, phone,
furniture) 76 38 38 70
 48% 44% 52% 49%
To pay for luxury products 26 14 12 23
16% 16% 16% 16%
T
To pay for household expenses
(e.g. Grocery, etc.) 89 45 44 84
56% 52% 60% 58%

Others 0 0 0 0
- - - -
Everyday expenses [NET] 128 70 58 118
81% 81% 79% 82%
Shopping and purchases [NET] 136 75 61 126
86% 87% 84% 88%

Travel expenses [NET] 94 49 45 85

59% 57% 62% 59%

Unxpected and emergency

expenses [NET] 54 33 21 50
34% 38% 29% 35%
Educational expenses [NET] 26 17 9 24
16% 20% 12% 17%

Insurance and home maintenance

[NET] 47 26 21 42
30% 30% 29% 29%

Table 184
C11a: What are some reasons why you do not own any credit cards?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have not owned
any credit cards 138 102 36 114
100% 100% 100% 100%
I want to avoid accumulating debt
and the potential for high interest
charges that come with credit
cards. 49 37 12 36
36% 36% 33% 32%
I prefer using cash or debit cards
because they help me stay within
my budget and avoid
overspending. 47 33 14 37
34% 32% 39% 32%

I'm concerned about how using

credit cards might negatively
impact my credit score if not
managed properly. 30 24 6 27
22% 24% 17% 24%
I want to avoid annual fees, late
fees, and other charges that credit
cards may impose. 41 32 9 34
30% 31% 25% 30%
I'm worried about the potential for
fraud and prefer not to use credit
cards to protect my personal
information. 23 18 5 21
17% 18% 14% 18%

I find it simpler to manage my

finances with just cash or debit
cards, rather than keeping track of
multiple credit card accounts. 36 27 9 30
26% 26% 25% 26%

I have sufficient savings and

prefer to use those resources
directly rather than relying on
credit. 25 22 3 23
18% 22% 8% 20%
I've had negative experiences with
credit cards in the past, such as
high interest rates or hidden fees. 16 10 6 14
12% 10% 17% 12%
I prefer a minimalist lifestyle and
choose to avoid the complexities
associated with credit card
ownership. 31 27 4 26
22% 26% 11% 23%

I don't see a need for credit cards

given my current financial situation
and spending habits. 22 14 8 18
16% 14% 22% 16%
Table 185
C11a_ADD: What are some reasons why you do not own any credit cards?
- Additional
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have not owned
any credit cards 138 102 36 114
100% 100% 100% 100%
Avoiding debts 49 37 12 36
36% 36% 33% 32%
Financial discipline 47 33 14 37
34% 32% 39% 32%

Credit score concerns 30 24 6 27

22% 24% 17% 24%
Fees and charges 41 32 9 34
30% 31% 25% 30%
Privacy and security 23 18 5 21
17% 18% 14% 18%

Simplicity 36 27 9 30
26% 26% 25% 26%

Financial stability 25 22 3 23
18% 22% 8% 20%
Negative Experiences 16 10 6 14
12% 10% 17% 12%
Lifestyle Choice 31 27 4 26
22% 26% 11% 23%

Lack of Necessity 22 14 8 18
16% 14% 22% 16%

Table 186
C12_01: How likely are you to consider owning a new product with the following types of banks in the next 6 months? - Tra
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
Very likely 51 42 9 49
17% 22% 8% 19%
CKU C C
Quite likely 110 79 31 97
37% 42% 28% 38%
P C
Quite unlikely 64 36 28 53
22% 19% 26% 21%

Very unlikely 40 15 25 33
13% 8% 23% 13%
L ABDEFG
I will only do so if there is a new
provider or new product 32 16 16 26
11% 9% 15% 10%
L
Top 2 Box [NET] 161 121 40 146
54% 64% 37% 57%
CP ACG C

Table 187
C12_02: How likely are you to consider owning a new product with the following types of banks in the next 6 months? - Dig
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
Very likely 66 50 16 61
22% 27% 15% 24%
P C
Quite likely 101 75 26 88
34% 40% 24% 34%
RX C
Quite unlikely 56 31 25 48
19% 16% 23% 19%
F
Very unlikely 47 18 29 39
16% 10% 27% 15%
BHU ABDEFG
I will only do so if there is a new
provider or new product 27 14 13 22
9% 7% 12% 9%
F F F
Top 2 Box [NET] 167 125 42 149
56% 66% 39% 58%
CRX ACG C

Table 188
C12_T2B: How likely are you to consider owning a new product with the following types of banks in the next 6 months? - TO
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use banking
services 297 188 109 258
100% 100% 100% 100%
Traditional bank 161 121 40 146
54% 64% 37% 57%
CP ACG C

Digital bank (a digital bank

provides the same services as a
traditional bank but operates
entirely online, without physical
branches or ATMs.) 167 125 42 149
56% 66% 39% 58%
CRX ACG C

Table 189
C13: Select all products you are considering owning from a traditional bank in the next 6 months.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who are to

considering owning a new product from a
traditional bank 161 121 40 146
100% 100% 100% 100%
Credit cards 62 38 24 59
39% 31% 60% 40%
ABDEFG
Personal savings account 94 70 24 84
 58% 58% 60% 58%
Personal checking account 34 29 5 33
21% 24% 13% 23%
Fixed deposit 66 46 20 61
41% 38% 50% 42%

Insurance 33 29 4 32
20% 24% 10% 22%

Loans 10 8 2 10
6% 7% 5% 7%
Business account 21 20 1 18
13% 17% 3% 12%
C
Others 1 0 1 1
1% - 3% 1%

Table 190
C14: Select all products you are considering owning from a digital bank in the next 6 months.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who are to

considering owning a new product from a
digital bank 167 125 42 149
100% 100% 100% 100%
Credit cards 61 42 19 58
37% 34% 45% 39%
KU
Personal savings account 113 84 29 99
68% 67% 69% 66%
Personal checking account 51 37 14 48
31% 30% 33% 32%
Fixed deposit 55 40 15 53
33% 32% 36% 36%

Insurance 31 25 6 28
19% 20% 14% 19%

Loans 16 12 4 16
10% 10% 10% 11%
Business account 24 22 2 23
14% 18% 5% 15%
C
Others 2 1 1 2
1% 1% 2% 1%

Table 191
D1: Select all the insurance policies that you currently own.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
Investment-Linked Policies (ILP) 69 46 23 65
23% 25% 20% 25%
Y
Life insurance 213 132 81 190
71% 72% 70% 73%
Critical Illness 140 86 54 127
47% 47% 47% 48%
KU
Hospitalisation/Accident 191 114 77 171
64% 62% 67% 65%
KOU
Auto insurance 53 38 15 48
18% 21% 13% 18%

Home / fire insurance 82 52 30 75

28% 28% 26% 29%
O
Travel insurance 84 64 20 75
28% 35% 17% 29%
CRX C C
Savings plan 129 90 39 117
43% 49% 34% 45%
RXY C
Retirement planning 61 47 14 57
20% 26% 12% 22%
Y C C
Others 2 2 0 2
1% 1% - 1%
avg. no of products owned 3.44 3.67 3.07 3.54

Table 192
D4: What motivates you to purchase an insurance policy?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
A sense of protection for
myself/my family against financial
loss due to unexpected events
(e.g. accidents, illness, etc.) 143 89 54 125
48% 49% 47% 48%

Gives me peace of mind knowing

that I would be financially
protected in case of unexpected
events (e.g. accidents, illness,
etc.) 158 90 68 144
53% 49% 59% 55%

It is required by law or lender to

have an insurance policy (e.g. car
insurance, covid-19 travel
insurance, etc.) 36 31 5 34
12% 17% 4% 13%
CX C C
Some insurance policies offer tax
benefits/tax reduction 36 32 4 32
12% 17% 3% 12%
C C C
Some insurance policies offer
investments or savings
components that help me to
plan/save for my future 86 54 32 73
29% 30% 28% 28%

To help me plan for my retirement 80 55 25 72

27% 30% 22% 27%
I trust the insurance provider 75 49 26 67
25% 27% 23% 26%

The insurance provider is a

reputable brand 84 59 25 74
28% 32% 22% 28%
P
Recommendations from family
and friends 85 51 34 76
29% 28% 30% 29%
N
Recommendations from financial
experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 40 33 7 38
13% 18% 6% 15%
CQT C C

To support the insurance agent

who is my family member or friend 55 45 10 51
18% 25% 9% 19%
CRX C C
Others 2 1 1 1
1% 1% 1% 0

Protection and security [NET] 209 126 83 187

70% 69% 72% 71%

Legal and regulatory requirements

[NET] 36 31 5 34
12% 17% 4% 13%
CX C C
Financial benefits [NET] 109 76 33 95
37% 42% 29% 36%
C
Trust and reputation [NET] 171 114 57 153
57% 62% 50% 58%
C
Recommendations and influence
[NET] 109 71 38 99
37% 39% 33% 38%
N
Personal connections [NET] 55 45 10 51
18% 25% 9% 19%
CRX C C
Table 193
D2: When did you first purchase your own insurance policy?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
Right after I graduated from
school 30 19 11 26
10% 10% 10% 10%
When I started working part-time 15 8 7 12
5% 4% 6% 5%

When I started working full-time 160 95 65 141

54% 52% 57% 54%

When I bought my first car 10 8 2 10

3% 4% 2% 4%

When I moved out on my own 14 7 7 13

5% 4% 6% 5%
When I started my own business 2 2 0 2
1% 1% - 1%

When I realised the importance of

having coverage 61 41 20 53
20% 22% 17% 20%
Others 6 3 3 5
2% 2% 3% 2%

Started working [NET] 177 105 72 155

59% 57% 63% 59%

Table 194
D3: Have you ever purchased an insurance policy for someone else?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
Yes, for my family (e.g. parents,
children, siblings, legal spouse,
etc.) 150 99 51 137
50% 54% 44% 52%
O
Yes, for my
partner/girlfriend/boyfriend 44 36 8 44
15% 20% 7% 17%
CQY C C
Yes, for someone that is not a
family member (e.g. close friend,
business partner) 18 17 1 17
6% 9% 1% 6%
CX C C
No, I have never purchased an
insurance policy for someone else 128 70 58 106
43% 38% 50% 40%
a BF
Bought for someone else [NET] 170 113 57 156
57% 62% 50% 60%
O C

Table 195
D3a: Who in your family did you buy an insurance policy for?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have purchased

an insurance policy for their family 150 99 51 137
100% 100% 100% 100%
My parents 64 48 16 60
43% 48% 31% 44%
RX C
My grandparents 6 6 0 6
4% 6% - 4%
My children 98 63 35 91
65% 64% 69% 66%
KU
My legal spouse 67 45 22 62
 45% 45% 43% 45%

My siblings 16 14 2 16
11% 14% 4% 12%

Table 196
D6: What made you purchase an insurance policy for someone else?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have purchased

an insurance policy for someone else 170 113 57 156
100% 100% 100% 100%
I want to ensure my family is
financially protected in case of
unforeseen events. 91 56 35 84
54% 50% 61% 54%
I'm purchasing this policy to
secure my parents' future as they
age. 31 27 4 31
18% 24% 7% 20%
C C C
I want to provide peace of mind to
a loved one by covering their
health expenses. 91 61 30 82
54% 54% 53% 53%
This policy will help support my
children's education if anything
happens to me. 50 31 19 46
29% 27% 33% 29%
Y
I'm buying this insurance to help
my partner manage potential
financial burdens. 39 31 8 38
23% 27% 14% 24%

I want to make sure my sibling is

covered in case of a medical
emergency. 7 6 1 7
4% 5% 2% 4%
I'm ensuring that my business
partner is protected if something
happens to me. 7 6 1 7
4% 5% 2% 4%
I'm buying this policy to provide
financial security to a close friend
who doesn't have insurance. 7 7 0 7
4% 6% - 4%

I want to leave a legacy or

financial support for my loved
ones. 57 38 19 52
34% 34% 33% 33%

This policy will help cover the

funeral expenses of a family
member in the future. 43 32 11 42
25% 28% 19% 27%
Others 1 1 0 1
1% 1% - 1%

Family protection and security

[NET] 116 79 37 109
68% 70% 65% 70%
Providing peace of mind [NET] 113 81 32 104
66% 72% 56% 67%
C
Educational support [NET] 50 31 19 46
29% 27% 33% 29%
Y
Business protection [NET] 7 6 1 7
4% 5% 2% 4%
Legacy and future planning [NET] 57 38 19 52
34% 34% 33% 33%

Table 197
D8: What time of the year do you typically plan to explore or purchase any new insurance policies?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
 100% 100% 100% 100%
January 34 28 6 31
11% 15% 5% 12%
C C
February 9 6 3 9
3% 3% 3% 3%
March 9 7 2 9
3% 4% 2% 3%

April 10 7 3 6
3% 4% 3% 2%
May 11 9 2 10
4% 5% 2% 4%

June 14 13 1 14
5% 7% 1% 5%
C C
July 9 6 3 8
3% 3% 3% 3%
August 9 8 1 8
3% 4% 1% 3%
September 5 4 1 4
2% 2% 1% 2%
October 4 2 2 4
1% 1% 2% 2%

November 8 5 3 8
3% 3% 3% 3%
December 17 10 7 13
6% 5% 6% 5%

No specific time but depends on

my current situation (e.g. Bought a
new house, just gave birth, etc.). 152 75 77 131
51% 41% 67% 50%
BFHKLa ABDEFG F
I will only do so if there is a new
provider or new policy in the
market. 7 3 4 7
2% 2% 3% 3%

Q1 [NET] 52 41 11 49
17% 22% 10% 19%
CRX C C
Q2 [NET] 35 29 6 30
 12% 16% 5% 11%
C C
Q3 [NET] 23 18 5 20
8% 10% 4% 8%
Q4 [NET] 29 17 12 25
10% 9% 10% 10%

Table 198
D7_01: How likely are you to buy a new insurance policy in the next 6 months for yourself or someone else? - For myself
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
Very likely 62 51 11 59
21% 28% 10% 23%
CRX C C
Quite likely 67 50 17 58
22% 27% 15% 22%
J C
Quite unlikely 72 41 31 61
24% 22% 27% 23%
H
Very unlikely 73 28 45 64
24% 15% 39% 24%
BFKU ABDEFG BF
I will only do so if there is a new
provider or new policy 24 13 11 20
8% 7% 10% 8%
Top 2 Box [NET] 129 101 28 117
43% 55% 24% 45%
CJPRX ACDG C

Table 199
D7_02: How likely are you to buy a new insurance policy in the next 6 months for yourself or someone else? - For someone
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
Very likely 39 35 4 36
13% 19% 3% 14%
CKPU C C
Quite likely 72 55 17 66
24% 30% 15% 25%
CR C C
Quite unlikely 68 42 26 62
23% 23% 23% 24%

Very unlikely 93 38 55 76
31% 21% 48% 29%
BFH ABDEFG F
I will only do so if there is a new
provider or new policy 26 13 13 22
9% 7% 11% 8%
Top 2 Box [NET] 111 90 21 102
37% 49% 18% 39%
CJPR ACDEG C

Table 200
D7_T2B: How likely are you to buy a new insurance policy in the next 6 months for yourself or someone else? - TOP TO BOX
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use insurance
services 298 183 115 262
100% 100% 100% 100%
For myself 129 101 28 117
43% 55% 24% 45%
CJPRX ACDG C
For someone else 111 90 21 102
37% 49% 18% 39%
CJPR ACDEG C

Table 201
D7a: What discourages you from buying a new insurance policy?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who are unlikely to
buy an insurance 174 90 84 149
100% 100% 100% 100%
I don't trust the insurance provider 20 12 8 17
11% 13% 10% 11%

I don't see a need for it 90 45 45 75

52% 50% 54% 50%
The insurance premiums are too
expensive 76 33 43 63
44% 37% 51% 42%
IM
I find it difficult to make claims
when needed 25 12 13 23
14% 13% 15% 15%
Too much upselling from the
insurance agent 45 24 21 37
26% 27% 25% 25%

The insurance agent is too

'pushy'/eager to close a deal and
neglects what I really need 35 18 17 28
20% 20% 20% 19%

I don't feel that I will have all the

support I need from the insurance
agent after signing the policy 19 12 7 17
11% 13% 8% 11%
Xa
I don't have all the information I
need to make a decision / lack of
product understanding and its
features 31 15 16 28
18% 17% 19% 19%

The insurance policy does not

cover what I need or want 28 15 13 24
16% 17% 15% 16%
The insurance policy does not
offer flexibility in terms of
coverage options or premium
payments 10 6 4 9
6% 7% 5% 6%

Lack of transparency from the

insurance agent about the terms
and conditions of the policy 24 14 10 18
14% 16% 12% 12%

Others 5 1 4 5
3% 1% 5% 3%

Table 202
E1_01: Which is your preferred payment method when making the following purchases? - In-store purchases
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
100% 100% 100% 100%
Cash 57 36 21 49
19% 18% 20% 18%

QR code payment via

e-wallet/digital wallet (e.g.
Paynow, Grabpay, Shopeepay,
GoPay, PromptPay, MoMo,
GCash, Beem It, LINE Pay,
KaKao Pay, etc.) 44 34 10 36
15% 17% 10% 13%

Credit card 130 75 55 122

43% 38% 53% 46%
KOU BF F
Debit card 68 50 18 60
23% 26% 17% 22%

I don't shop in-stores 0 0 0 0

- - - -

Table 203
E1_02: Which is your preferred payment method when making the following purchases? - Online purchases
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
100% 100% 100% 100%
Cash 15 12 3 14
5% 6% 3% 5%
QR code payment via
e-wallet/digital wallet (e.g.
Paynow, Grabpay, Shopeepay,
GoPay, PromptPay, MoMo,
GCash, Beem It, LINE Pay,
KaKao Pay, etc.) 51 34 17 42
17% 17% 16% 16%

Credit card 142 81 61 130

47% 42% 59% 49%
KOUY BEF
Debit card 88 66 22 79
29% 34% 21% 30%
C
I don't shop online 3 2 1 2
1% 1% 1% 1%

Table 204
E2: Why do you prefer to use digital payments over cash for your purchases?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use digital
payments 292 190 102 262
100% 100% 100% 100%
It is convenient 175 117 58 152
60% 62% 57% 58%
Easy to use 171 122 49 150
59% 64% 48% 57%
Q C
It's a habit I developed post covid-
19 38 28 10 34
 13% 15% 10% 13%
I can earns/collect
rewards/cashbacks 124 73 51 113
42% 38% 50% 43%

Widely accepted everywhere 126 80 46 111

43% 42% 45% 42%
The merchant only accepts digital
payments 46 34 12 42
16% 18% 12% 16%
I can always go back to my
transaction records to check on
my spending 105 71 34 93
36% 37% 33% 35%

Simplify bills splitting among

friends or family if I have to pay
first 47 34 13 44
16% 18% 13% 17%

No need for small change 89 59 30 81

Easier to manage online 30% 31% 29% 31%
purchases 109 76 33 96
37% 40% 32% 37%

My family and friends are using it 48 36 12 45

16% 19% 12% 17%

Others 0 0 0 0
- - - -

Table 205
E3: Why do you prefer to use cash over digital payments for your purchases?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use cash
payments 66 44 22 58
100% 100% 100% 100%
Easy to use 38 25 13 34
58% 57% 59% 59%

It's a habit 30 23 7 27
 45% 52% 32% 47%

No fees or hidden charges 24 18 6 23

36% 41% 27% 40%
No need to worry about security or
privacy concerns 22 16 6 22
33% 36% 27% 38%
Widely accepted everywhere 27 16 11 23
41% 36% 50% 40%

Easier to control spending 25 19 6 24

38% 43% 27% 41%

Provides immediate confirmation

of payment 25 16 9 24
38% 36% 41% 41%

Hassle-free (e.g. no need for a

bank account, credit/debit card,
special app, signature, etc.) 22 18 4 22
33% 41% 18% 38%

My family and friends are still

using cash as their preferred
payment method 10 8 2 10
15% 18% 9% 17%
Others 0 0 0 0
- - - -
I don't know how to use the other
payment methods (e.g. E-wallet,
credit/debit card, etc.) 1 0 1 1
2% - 5% 2%

Table 206
E4: When was the last time you made a payment via e-wallets/digital wallets including QR code payment?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
100% 100% 100% 100%
Today 74 52 22 67
 25% 27% 21% 25%

Yesterday 65 45 20 60
22% 23% 19% 22%
W
A few days ago 82 49 33 75
27% 25% 32% 28%
Last weekend 19 16 3 16
6% 8% 3% 6%

A week ago 25 17 8 22
8% 9% 8% 8%

Last month 12 6 6 10
4% 3% 6% 4%
More than 1 month ago 9 6 3 8
3% 3% 3% 3%

Recently, but I can't remember

when 6 2 4 5
2% 1% 4% 2%

I can't remember / I don't use e-

wallets/digital wallets 7 2 5 4
2% 1% 5% 1%
BF

Table 207
E8a: What motivates you to pay via e-wallets/digital wallets?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who made a payment

via e-wallets/digital wallets last time 292 193 99 263
100% 100% 100% 100%
The convenience of being able to
make transactions quickly and
easily without the need for cash or
physical cards 133 92 41 124
46% 48% 41% 47%
A safer and more secure way to
store and make transactions with
sensitive financial information 88 56 32 81
30% 29% 32% 31%
Cashless transactions are more
hygienic and safer, especially
during the pandemic 108 75 33 99
37% 39% 33% 38%

Discounts and rewards offered by

e-wallet/digital wallet providers
when using their services (e.g.
cashbacks, collect points to
exchange for vouchers, etc.) 105 66 39 98
36% 34% 39% 37%
Saves me time as the transactions
are faster than traditional payment
methods (e.g. cash) 132 93 39 118
45% 48% 39% 45%

I get access to a range of financial

services on the app (e.g. bill
payments, money transfers, etc.) 66 50 16 61
23% 26% 16% 23%
RX
Integrates with other services on
the app (e.g. transport, e-
commerce, grocery delivery, food
delivery, etc.) 57 40 17 52
20% 21% 17% 20%
R
I can make payments/transactions
24/7 on the go 125 87 38 113
43% 45% 38% 43%
R
Support multi-currency which is
useful for travelling or making
international transactions 41 29 12 37
14% 15% 12% 14%

I can easily send or receive

money from family and friends 99 67 32 85
34% 35% 32% 32%
QW
Recommendations from family
and friends 39 31 8 36
13% 16% 8% 14%
Recommendations from financial
experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 30 27 3 26
10% 14% 3% 10%
C C C
Convenience and speed [NET] 226 155 71 204
77% 80% 72% 78%
R
Safety and security [NET] 151 104 47 139
52% 54% 47% 53%
Incentives and rewards [NET] 105 66 39 98
36% 34% 39% 37%
Integrated services [NET] 119 87 32 108
41% 45% 32% 41%
RX C
Recommendations from others
[NET] 59 49 10 53
20% 25% 10% 20%
CQ C C

Table 208
E8b: What discourages you from paying via e-wallets/digital wallets?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who don't use/don't

remember e-wallets/digital wallets 7 2 5 4
100% 100% 100% 100%
The e-wallet/digital wallet app is
not compatible with my phone / I
don't own a phone that can use e-
wallet/digital wallet 2 1 1 1
29% 50% 20% 25%
I don't understand how an e-
wallet/digital wallet work 0 0 0 0
- - - -
I don't trust digital banks due to
concerns about security and the
potential for fraud 1 0 1 1
 14% - 20% 25%
I am concerned about
experiencing technical
difficulties/issues (e.g. problems
with login, account access, etc.) 2 1 1 2
29% 50% 20% 50%
I prefer using other types of
payment method (e.g. Cash,
physical credit/debit card) 4 1 3 2
57% 50% 60% 50%
I don't feel comfortable using e-
wallet/digital wallet in general 1 0 1 1
14% - 20% 25%
I don't think I have the technical
skills to use an e-wallet/digital
wallet 0 0 0 0
- - - -
I don't like the idea of depending
on technology to manage my
finances 1 0 1 0
14% - 20% -

My family and friends do not use it 0 0 0 0

- - - -
Not all places accept the use of e-
wallet/digital wallet 1 0 1 1
14% - 20% 25%
Others 0 0 0 0
- - - -
Technical and compatibility issues
[NET] 3 1 2 2
43% 50% 40% 50%
Trust and security concerns [NET] 2 0 2 1
29% - 40% 25%

Table 209
E5: How many e-wallets/digital wallets do you currently own?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who made a payment

via e-wallets/digital wallets last time 292 193 99 263
 100% 100% 100% 100%
1 e-wallet/digital wallet 132 81 51 115
45% 42% 52% 44%

2 e-wallets/digital wallets 118 81 37 108

40% 42% 37% 41%

3 e-wallets/digital wallets 25 18 7 25
9% 9% 7% 10%

More than 3 e-wallets/digital

wallets 17 13 4 15
6% 7% 4% 6%
More than 1 [NET] 160 112 48 148
55% 58% 48% 56%

Table 210
E6: How do you decide which e-wallet/digital wallet providers to use at the point of purchase?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who have multiple e-
wallet/digital wallet 160 112 48 148
100% 100% 100% 100%
Discounts and promos provided
by e-wallet/digital wallet provider 80 50 30 73
50% 45% 63% 49%
B
Saw an ad on social media about
this e-wallet/digital wallet provider 30 24 6 28
19% 21% 13% 19%

Saw an ad on TV about this e-

wallet/digital wallet provider 22 18 4 20
14% 16% 8% 14%

Saw an ad outside my home (e.g.

Billboard, bus-stop ad, etc.) about
this e-wallet/digital wallet provider 29 25 4 28
18% 22% 8% 19%
C
The merchant only accepts this e-
wallet/digital wallet provider 57 39 18 53
36% 35% 38% 36%
Recommendations from family
and friends 48 37 11 44
30% 33% 23% 30%
J
Recommendations from social
media creators/influencers 25 21 4 24
16% 19% 8% 16%

Rewards program offered by e-

waller/digital wallet provider (e.g.
collect points, rebates) 80 53 27 75
50% 47% 56% 51%

Others 1 0 1 0
1% - 2% -
Ads influence [NET] 61 49 12 57
38% 44% 25% 39%
IX C
Recommendations from others
[NET] 63 49 14 58
39% 44% 29% 39%
R
Discount and rewards [NET] 114 77 37 106
71% 69% 77% 72%

Table 211
E7: Select all the services you use in an e-wallet/digital wallet app in the last 30 days.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who made a payment

via e-wallets/digital wallets last time 292 193 99 263
100% 100% 100% 100%
Send money locally to my family
and friends 135 99 36 119
46% 51% 36% 45%
C
Send money internationally to my
family and friends 61 48 13 59
21% 25% 13% 22%
C C
Send a gift to my family and
friends 50 39 11 43
17% 20% 11% 16%

Make bill payments (e.g. utility

bills, credit card bills, etc.) 131 94 37 122
45% 49% 37% 46%
R
Make payment for in-store
purchases 191 123 68 172
65% 64% 69% 65%

Make payment for online

purchases 185 133 52 168
63% 69% 53% 64%
R C C
Make mobile top-up 102 78 24 85
35% 40% 24% 32%
RX C
Others 0 0 0 0
- - - -
Send money to someone [NET] 158 115 43 142
54% 60% 43% 54%
C
Make payment [NET] 265 170 95 240
91% 88% 96% 91%
BF

Table 212
E9: Have you used any remittance providers (e.g. Western Union, PayPal, etc.) in the last 6 months?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
100% 100% 100% 100%
Yes 150 118 32 136
50% 61% 31% 51%
CQR ACDG C
No 149 77 72 131
50% 39% 69% 49%
BFH ABDEFG BF

Table 213
E10: Select all the reasons you are using remittance services for.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who used any

remittance providers (e.g. Western Union,
PayPal, etc.) 150 118 32 136
100% 100% 100% 100%
To send money to support my
family who are living in other
countries 42 36 6 42
28% 31% 19% 31%

To send money for special

occasions to my family/friends
who are living abroad (e.g.
birthday, etc.) 51 41 10 47
34% 35% 31% 35%
To pay for my loved one's
education abroad 25 22 3 25
17% 19% 9% 18%

To pay for my loved one's medical

expenses abroad 18 15 3 15
12% 13% 9% 11%
To pay for my travel expenses
overseas 52 44 8 47
35% 37% 25% 35%
Q
To send money to support
humanitarian aid 26 26 0 24
17% 22% - 18%
C C C
To make investments in other
countries (e.g. real estate, stocks,
etc.) 20 15 5 18
13% 13% 16% 13%
To manage foreign currency (e.g.
Conversion or hedging against
currency fluctuations, etc.) 36 28 8 31
24% 24% 25% 23%
MW
To avoid high fees and exchange
rates charged by traditional banks
when transferring money
overseas 46 37 9 44
31% 31% 28% 32%

Others 5 3 2 5
3% 3% 6% 4%

Table 214
E11: What motivates you to choose a remittance provider over others?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who used any

remittance providers (e.g. Western Union,
PayPal, etc.) 150 118 32 136
100% 100% 100% 100%
I trust this provider more than
others / reputable brand 38 31 7 33
25% 26% 22% 24%
Better exchange rate than others 42 31 11 40
28% 26% 34% 29%
Lower transaction fees than
others 50 38 12 46
33% 32% 38% 34%
Faster transfer times than others 57 46 11 54
38% 39% 34% 40%
More network coverage than
others / more locations where the
money can be received 26 22 4 25
17% 19% 13% 18%
The only provider that my family
can receive money from 27 23 4 25
18% 19% 13% 18%
The preferred provider that my
family used 16 15 1 13
11% 13% 3% 10%
Better reliability than others 45 32 13 41
30% 27% 41% 30%
More convenient than others as it
can perform transactions online or
via a mobile app 46 36 10 42
31% 31% 31% 31%

Recommendations from family

and friends 34 28 6 31
23% 24% 19% 23%

Recommendations from financial

experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 32 29 3 29
21% 25% 9% 21%

Others 1 1 0 1
1% 1% - 1%
Recommendations from others
[NET] 54 47 7 48
36% 40% 22% 35%

Table 215
E12_01: How likely are you going to do the following in the next 6 months? - Make a payment via e-wallet/digital payment
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
100% 100% 100% 100%
Very likely 134 89 45 122
45% 46% 43% 46%

Quite likely 133 85 48 117

44% 44% 46% 44%
Y
Quite unlikely 22 15 7 21
7% 8% 7% 8%
Very unlikely 10 6 4 7
3% 3% 4% 3%
I will only do so if there is a new
provider 0 0 0 0
- - - -
Top 2 Box [NET] 267 174 93 239
89% 89% 89% 90%

Table 216
E12_02: How likely are you going to do the following in the next 6 months? - Use remittance services
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
100% 100% 100% 100%
Very likely 40 30 10 38
13% 15% 10% 14%
Quite likely 94 70 24 88
31% 36% 23% 33%
C
Quite unlikely 60 46 14 51
20% 24% 13% 19%
C
Very unlikely 95 43 52 81
32% 22% 50% 30%
BFHL ABDEFG BF
I will only do so if there is a new
provider 10 6 4 9
3% 3% 4% 3%
Top 2 Box [NET] 134 100 34 126
45% 51% 33% 47%
CX C C

Table 217
E12_T2B: How likely are you going to do the following in the next 6 months? - TOP TO BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use payments
services 299 195 104 267
 100% 100% 100% 100%
Make a payment via
e-wallet/digital payment 267 174 93 239
89% 89% 89% 90%
Use remittance services 134 100 34 126
45% 51% 33% 47%
CX C C

Table 218
F1: Have you used Buy Now Pay Later (BNPL) in the last 6 months?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Yes 163 129 34 154
64% 72% 47% 66%
CNQRX C C
No 90 51 39 80
36% 28% 53% 34%
FHL ABDEFG

Table 219
F2: What motivates you to use Buy Now Pay Later (BNPL) services?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have used Buy

Now Pay Later (BNPL) in the last 6
months 163 129 34 154
100% 100% 100% 100%
Makes my purchase more
affordable as it can pay in
instalments 70 51 19 66
43% 40% 56% 43%
Helps me with my budgeting, as
BNPL allows me to spread the
purchase cost over a period of
time 62 46 16 60
 38% 36% 47% 39%
Promotions and discounts offered
by BNPL providers for using their
services (e.g. cashback, earn
points, etc.) 65 55 10 61
40% 43% 29% 40%
Y
Avoid credit card debt 52 42 10 48
32% 33% 29% 31%
Makes online shopping more
convenient as I have more
payment options to choose from 65 52 13 59
40% 40% 38% 38%

Avoid high-interest rates for

paying by instalments as
compared to credit cards 52 40 12 50
32% 31% 35% 32%

Recommendations from family

and friends 33 30 3 31
20% 23% 9% 20%
Recommendations from financial
experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 45 40 5 45
28% 31% 15% 29%

To pay for big-ticket items (e.g.

TV, furniture, etc.) 49 42 7 47
30% 33% 21% 31%
To pay for my home renovations 27 23 4 26
17% 18% 12% 17%
To pay for my travel expenses
(e.g. Hotel, accommodation, air
tickets, train tickets, etc.) 36 33 3 36
22% 26% 9% 23%
C
To pay for my luxury purchases 47 42 5 46
29% 33% 15% 30%
C
Others 0 0 0 0
- - - -
For purchases [NET] 92 77 15 89
56% 60% 44% 58%
R
Financial benefits [NET] 81 64 17 76
50% 50% 50% 49%

Recommendations from others

[NET] 60 54 6 58
37% 42% 18% 38%
C C C

Table 220
F3: What discourages you from using Buy Now Pay Later (BNPL) services?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have not used

Buy Now Pay Later (BNPL) in the last 6
months 90 51 39 80
100% 100% 100% 100%
The BNPL app is not compatible
with my phone / I don't own a
phone that can use BNPL 7 3 4 7
I don't understand how BNPL 8% 6% 10% 9%
work 17 8 9 14
19% 16% 23% 18%

I don't trust BNPL providers due to

concerns about security and the
potential for fraud 12 6 6 11
13% 12% 15% 14%
I am concerned about
experiencing technical
difficulties/issues (e.g. problems
with login, account access, etc.) 9 5 4 9
10% 10% 10% 11%
I prefer using my other types of
payments (e.g. cash, credit card,
e-wallet, etc.) 35 19 16 31
39% 37% 41% 39%
I don't feel comfortable using
BNPL in general 29 17 12 25
32% 33% 31% 31%
I prefer to make full payments
instead of installments 50 26 24 44
56% 51% 62% 55%
 M
My family and friends do not use it 11 8 3 9
12% 16% 8% 11%
Not all places accept the use of
BNPL 14 9 5 13
16% 18% 13% 16%
Others 1 1 0 1
1% 2% - 1%

Technical and compatibility issues

[NET] 15 8 7 15
17% 16% 18% 19%
Trust and security concerns [NET] 39 22 17 35
43% 43% 44% 44%

Table 221
F4: Select all the loans you are currently holding.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Personal loans 118 87 31 111
47% 48% 42% 47%
J
Home loans/mortgages 127 79 48 122
50% 44% 66% 52%
U ABDEFG
Auto/car loans 69 59 10 64
27% 33% 14% 27%
CY C C
Debt consolidation loans 33 28 5 33
13% 16% 7% 14%

Renovation loans 43 31 12 43
17% 17% 16% 18%

Education loans 48 40 8 42
19% 22% 11% 18%
C
Payday loans 28 26 2 26
 11% 14% 3% 11%
C C C
Business loans 34 30 4 32
13% 17% 5% 14%
C
Others 1 1 0 1
0 1% - 0

None of the above 19 13 6 18

8% 7% 8% 8%
Avg. no. of products owned 2.06 2.19 1.73 2.1

Table 222
F5: What made you take up these loans?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who are currently
holding the loans 234 167 67 216
100% 100% 100% 100%
To cover short-term cash flow
needs 76 55 21 72
32% 33% 31% 33%
To consolidate debt 17 14 3 17
7% 8% 4% 8%
To finance a new car 38 32 6 34
16% 19% 9% 16%
To finance a new house 69 45 24 68
29% 27% 36% 31%
To finance a wedding 25 18 7 25
11% 11% 10% 12%
To finance a vacation 38 32 6 38
16% 19% 9% 18%

To finance a home renovation 22 14 8 22

9% 8% 12% 10%
To pay for education 28 23 5 22
12% 14% 7% 10%

To pay for medical expenses 38 32 6 37

16% 19% 9% 17%
To pay for a down payment on a
home 35 22 13 34
15% 13% 19% 16%

To invest in stocks or other

investments 50 39 11 45
21% 23% 16% 21%

To support family members 63 49 14 59

27% 29% 21% 27%
Others 6 5 1 5
3% 3% 1% 2%

Table 223
F6: Who would you go to, if you needed to take up a loan?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Banks 186 129 57 172
74% 72% 78% 74%

Insurance firms 39 32 7 38
15% 18% 10% 16%

Fintech/loan apps (e.g. Grab

Financial, Kredivo, MoMo,
PayMaya, TrueMoney, Harmoney,
LINE Pay, KaKao Bank, etc.) 60 48 12 57
24% 27% 16% 24%
P
Unlicensed money lenders 7 6 1 6
3% 3% 1% 3%
Licensed money lenders 42 33 9 40
17% 18% 12% 17%

My friends 51 38 13 48
20% 21% 18% 21%

My family 88 66 22 77
 35% 37% 30% 33%

Money lenders [NET] 45 35 10 42

18% 19% 14% 18%
X
Financial institutions (exclude
unlicensed) [NET] 226 159 67 210
89% 88% 92% 90%
X
Family and friends [NET] 110 82 28 99
43% 46% 38% 42%

Table 224
F7: What makes you choose one loan provider over others?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Lower interest rates 126 86 40 113
50% 48% 55% 48%
I trust this provider more than
others / reputable brand 103 73 30 95
41% 41% 41% 41%
Lower transaction/admin fees than
others 75 45 30 69
30% 25% 41% 29%
BE
Flexible repayment options 93 67 26 89
37% 37% 36% 38%
Quick and easy application
process 89 63 26 82
35% 35% 36% 35%
Higher loan limits 54 39 15 54
21% 22% 21% 23%

Good customer service and

support 77 61 16 73
30% 34% 22% 31%
Y
Convenient payment methods /
offer many different types of
payment method 58 39 19 57
23% 22% 26% 24%
Fast disbursal of funds 65 44 21 61
26% 24% 29% 26%

No credit history requirements 41 32 9 39

16% 18% 12% 17%
Recommendations from family
and friends 68 57 11 65
27% 32% 15% 28%
C C C
Recommendations from financial
experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 49 41 8 47
19% 23% 11% 20%
Q C
Others 2 0 2 2
1% - 3% 1%
B
Financial factors [NET] 194 134 60 180
77% 74% 82% 77%

Application process and disbursal

[NET] 121 85 36 113
48% 47% 49% 48%
Recommendations from others
[NET] 93 78 15 88
37% 43% 21% 38%
CQ C C

Table 225
F8: And where do you find out more information about the loan you want to take up?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Loan provider's website 96 69 27 90
38% 38% 37% 38%
Online comparison websites 98 70 28 86
39% 39% 38% 37%
N
Social media 67 58 9 65
26% 32% 12% 28%
CX C C
Bank or financial advisors 120 92 28 113
47% 51% 38% 48%

Personal finance blogs and

websites 76 58 18 72
30% 32% 25% 31%

Local newspapers and magazines 44 33 11 44

17% 18% 15% 19%

Word of mouth from family and

friends 97 66 31 91
38% 37% 42% 39%

Loan calculators and financial

tools 66 47 19 62
26% 26% 26% 26%

Loan provider's customer support

hotline 55 44 11 55
22% 24% 15% 24%
Government agencies' websites 73 53 20 65
29% 29% 27% 28%
Others 0 0 0 0
- - - -
Online [NET] 222 159 63 205
88% 88% 86% 88%
N
Through a person [NET] 192 138 54 182
76% 77% 74% 78%

Table 226
F11: What time of the year do you typically plan to explore or take up any new loans?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
January 23 18 5 20
9% 10% 7% 9%
February 9 7 2 9
4% 4% 3% 4%
March 15 13 2 15
6% 7% 3% 6%

April 15 10 5 14
6% 6% 7% 6%

May 14 12 2 14
6% 7% 3% 6%
June 16 14 2 13
6% 8% 3% 6%

July 3 3 0 3
1% 2% - 1%

August 5 4 1 5
2% 2% 1% 2%
September 6 4 2 6
2% 2% 3% 3%
October 4 2 2 4
2% 1% 3% 2%

November 8 6 2 7
3% 3% 3% 3%
December 19 15 4 19
8% 8% 5% 8%
No specific time but depends on
my current situation. 110 69 41 100
43% 38% 56% 43%
BDEF
I will only do so if there is a new
provider or new loan in the
market. 6 3 3 5
2% 2% 4% 2%
F
Q1 [NET] 47 38 9 44
19% 21% 12% 19%

Q2 [NET] 45 36 9 41
 18% 20% 12% 18%
X
Q3 [NET] 14 11 3 14
6% 6% 4% 6%

Q4 [NET] 31 23 8 30
12% 13% 11% 13%

Table 227
F9_01: How likely are you going to do the following in the next 6 months? - Use Buy Now Pay Later service
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Very likely 73 57 16 69
29% 32% 22% 29%
X
Quite likely 99 75 24 92
39% 42% 33% 39%
Quite unlikely 36 23 13 34
14% 13% 18% 15%
Very unlikely 35 20 15 29
14% 11% 21% 12%

I will only do so if there is a new

provider/product 10 5 5 10
4% 3% 7% 4%

Top 2 Box [NET] 172 132 40 161

68% 73% 55% 69%
CRX C C

Table 228
F9_02: How likely are you going to do the following in the next 6 months? - Take up a new loan
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Very likely 37 37 0 37
15% 21% - 16%
CP C C
Quite likely 84 61 23 79
33% 34% 32% 34%
Quite unlikely 71 52 19 62
28% 29% 26% 26%
Very unlikely 51 25 26 46
20% 14% 36% 20%
HL ABDEFG
I will only do so if there is a new
provider/product 10 5 5 10
4% 3% 7% 4%

Top 2 Box [NET] 121 98 23 116

48% 54% 32% 50%
CRX C C

Table 229
F9_T2B: How likely are you going to do the following in the next 6 months? - TOP TO BOX SUMMARY
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use loan and
credit services 253 180 73 234
100% 100% 100% 100%
Use Buy Now Pay Later service 172 132 40 161
68% 73% 55% 69%
CRX C C
Take up a new loan 121 98 23 116
48% 54% 32% 50%
CRX C C

Table 230
F10: You mentioned that you are planning to take up a new loan in the next 6 months. Which type of loan(s) are you plannin
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
 A B C D

Base: Respondents who are planning to

take up a new loan in the next 6 months 121 98 23 116
100% 100% 100% 100%
Personal loans 60 52 8 59
50% 53% 35% 51%

Home loans/mortgages 41 31 10 39
34% 32% 43% 34%

Auto/car loans 36 30 6 35
30% 31% 26% 30%

Debt consolidation loans 22 20 2 22

18% 20% 9% 19%
Renovation loans 24 21 3 23
20% 21% 13% 20%
Education loans 28 22 6 27
23% 22% 26% 23%
Payday loans 20 18 2 20
17% 18% 9% 17%
Business loans 20 17 3 20
17% 17% 13% 17%

Others 1 0 1 1
1% - 4% 1%
B

Table 231
G1: Select all the investment products you currently invest in.
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
Bonds 110 60 50 97
37% 34% 41% 38%
Y
Cash/savings/foreign currency 188 112 76 163
63% 64% 62% 63%
IY
Cryptocurrency (e.g. Bitcoin,
Ethereum) 67 37 30 59
23% 21% 24% 23%
JRX
NFTs 23 17 6 23
8% 10% 5% 9%
T
Gold investments 70 48 22 65
24% 28% 18% 25%
R
Mutual/indexed funds (e.g. unit
trusts, ETFs) 113 63 50 99
38% 36% 41% 38%
Real estate investment trusts
(REITs) 76 45 31 69
26% 26% 25% 27%
Investment retirement funds (e.g.
DPKK, EPF, GSIS, CPF, NPF,
VSI, SSF, RMF, etc.) 87 50 37 82
29% 29% 30% 32%
Stocks/shares/equities 190 102 88 164
64% 59% 72% 64%
BF
Property 56 43 13 55
19% 25% 11% 21%
C C C
Others 1 1 0 1
0 1% - 0

Avg. no. of products owned 3.3 3.32 3.28 3.4

Table 232
G2: What motivates you to invest?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
I have extra/spare cash/funds on
hand 113 71 42 102
38% 41% 34% 40%
 IO
The current finance market makes
it optimal to invest 59 42 17 52
20% 24% 14% 20%
J C
The investment returns/gains are
attractive/high 104 57 47 94
35% 33% 38% 36%

For a specific financial goal (e.g.

buying a house, car, etc.) 82 54 28 76
28% 31% 23% 29%

For long term returns 155 84 71 133

52% 48% 58% 52%

For short term gains 72 45 27 68

24% 26% 22% 26%
Y
To plan for my retirement 146 72 74 127
49% 41% 60% 49%
KLUY ABDEFG
To protect my savings from
inflation 154 87 67 133
52% 50% 54% 52%
I
The tax benefits I get from
investing 42 30 12 41
14% 17% 10% 16%

Recommendations from family

and friends 50 38 12 45
17% 22% 10% 17%
C
Recommendations from financial
experts/influencers/creators on
social media (e.g. TikTok,
Facebook, Instagram, etc.) 53 36 17 51
18% 21% 14% 20%

Others 0 0 0 0
- - - -
Financial capacity and market
conditions [NET] 144 90 54 129
48% 52% 44% 50%
O
Investment returns and goals
[NET] 234 133 101 206
79% 76% 82% 80%
Future planning and protection
[NET] 216 116 100 186
73% 67% 81% 72%
ILY BEF
Recommendations from others
[NET] 86 59 27 79
29% 34% 22% 31%
R C

Table 233
G6: How would you describe your approach to investing?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
I take a long-term approach,
focusing on building wealth
steadily over time. 120 67 53 105
40% 39% 43% 41%
I
I prefer a conservative strategy,
prioritizing low-risk investments to
preserve my capital. 107 65 42 92
36% 37% 34% 36%
U
I'm an aggressive investor,
seeking high returns through high-
risk investments. 35 27 8 34
12% 16% 7% 13%
C
I diversify my portfolio across
various asset classes to spread
risk and enhance returns. 97 59 38 86
33% 34% 31% 33%
I follow a disciplined investment
strategy, making regular
contributions and sticking to my
plan. 85 50 35 75
 29% 29% 28% 29%
I frequently adjust my investments
based on market trends and
economic conditions. 64 38 26 59
22% 22% 21% 23%

I invest primarily in index funds

and ETFs for broad market
exposure and lower fees. 74 48 26 66
25% 28% 21% 26%
Q
I focus on growth stocks and
emerging markets, looking for
high potential returns. 85 61 24 74
29% 35% 20% 29%
R C
I prefer a hands-on approach,
actively researching and selecting
individual stocks and bonds. 75 54 21 70
25% 31% 17% 27%
P C C
I use a mix of both traditional and
alternative investments to balance
risk and returns. 80 52 28 74
27% 30% 23% 29%
Q
I rely on financial advisors or
experts for investment advice and
recommendations, trusting their
expertise to guide my decisions. 70 40 30 63
24% 23% 24% 24%
NX
Others 2 0 2 1
1% - 2% 0
Investment strategy and time
horizon [NET] 159 93 66 141
54% 53% 54% 55%
I
Risk tolerance [NET] 127 78 49 111
43% 45% 40% 43%
U
Diversification and porfolio
management [NET] 145 94 51 129
49% 54% 41% 50%
C
Investment focus [NET] 166 113 53 148
 56% 65% 43% 57%
CQ C C

Table 234
G3: How do you fund your investment?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
From a portion of my monthly
salary 102 53 49 87
34% 30% 40% 34%

From my personal savings 117 63 54 99

39% 36% 44% 38%
Sponsored by my family members
(e.g., parent, spouse, children,
etc.) 40 31 9 37
13% 18% 7% 14%
C
Use a combination of personal
savings and regular contributions
from my monthly salary 72 47 25 65
24% 27% 20% 25%

Monthly deposits from my

investment account. 67 54 13 63
23% 31% 11% 24%
CRX ACG C
Allocate a portion of my income
from side jobs or freelance work to
invest. 71 49 22 67
24% 28% 18% 26%
C
Utilize proceeds from the sale of
other assets or investments to
fund new investments. 65 46 19 60
22% 26% 15% 23%
R C
Take advantage of investment
loans or margin financing provided
by my brokerage. 49 38 11 48
16% 22% 9% 19%
C C C
Others 1 0 1 0
0 - 1% -

Table 235
G5: How often do you make investments?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
Very Frequently (e.g., weekly or
more often) 35 25 10 32
12% 14% 8% 12%

Frequently (e.g., monthly) 141 90 51 123

47% 52% 41% 48%

Occasionally (e.g., a few times a

year) 93 43 50 82
31% 25% 41% 32%
BEF F
Rarely (e.g., once a year or less) 17 11 6 12
6% 6% 5% 5%

Whenever I have the funds 11 5 6 9

4% 3% 5% 3%

Table 236
G4: How likely are you going to make a new investment in the next 6 months?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
Very likely 97 54 43 84
33% 31% 35% 33%

Quite likely 136 84 52 120

46% 48% 42% 47%
O
Quite unlikely 38 21 17 32
13% 12% 14% 12%

Very unlikely 15 8 7 13
5% 5% 6% 5%

I will only do so if there is a new

product 11 7 4 9
4% 4% 3% 3%
Top 2 Box [NET] 233 138 95 204
78% 79% 77% 79%

Table 237
G4a: What discourages you from making a new investment in the next 6 months?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Respondents who use investment
services 297 174 123 258
100% 100% 100% 100%
I don't know how to invest / where
to start / what to invest in 48 31 17 43
16% 18% 14% 17%
X
I don't think that the current
finance market is optimal to invest
now 88 62 26 81
30% 36% 21% 31%
C C
I don't have extra cash/funds on
hand 116 56 60 99
39% 32% 49% 38%
BEF
I prefer to use my extra
cash/funds on something else 71 49 22 65
24% 28% 18% 25%
C
I think that investing is a high-risk
activity for me 59 40 19 52
20% 23% 15% 20%
X
I am afraid of losing my money
from investment 95 59 36 83
32% 34% 29% 32%
I think that investing involves a lot
of my time, and I don't have time
for it 57 39 18 52
19% 22% 15% 20%

My family and friends discourage

me from doing so 34 27 7 33
11% 16% 6% 13%
C C
Others 6 2 4 4
2% 1% 3% 2%
F

Table 238
S6: What is your marital status?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
Single 331 227 104 279
44% 47% 39% 42%
MNQRWXa C
Married or in partnership 385 233 152 353
51% 48% 56% 53%
JKOUY B
Separated/ divorced 24 14 10 22
3% 3% 4% 3%

Widowed 8 7 1 7
1% 1% 0 1%
Prefer not to answer 8 5 3 6
 1% 1% 1% 1%

Table 239
S6a: How many children, if any, do you have?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
100% 100% 100% 100%
(0) None 419 271 148 351
55% 56% 55% 53%
MNQRWXa
(1.5) 1-2 300 194 106 282
40% 40% 39% 42%
JKOPUY
(3.5) 3-4 33 17 16 30
4% 3% 6% 4%
U
(4) More than 4 4 4 0 4
1% 1% - 1%

Parents [NET] 337 215 122 316

45% 44% 45% 47%
JKOPUY
Mean 0.77 0.75 0.8 0.82
KOPU
Standard Deviation 0.96 0.94 0.99 0.97
Standard Error 0.03 0.04 0.06 0.04

Table 240
S6c: How old is your youngest child?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D

Base: Respondents who have children 337 215 122 316

100% 100% 100% 100%
1 Month 1 0 1 1
0 - 1% 0
2 Month 1 1 0 1
0 0 - 0
5 Month 1 0 1 1
0 - 1% 0
6 Month 2 2 0 2
1% 1% - 1%
7 Month 1 0 1 1
0 - 1% 0

8 Month 1 0 1 1
0 - 1% 0

9 Month 1 1 0 1
0 0 - 0
1 Year 1 Month 11 8 3 11
3% 4% 2% 3%

1 Year 2 Month 2 2 0 2
1% 1% - 1%

1 Year 3 Month 7 7 0 7
2% 3% - 2%
C
1 Year 6 Month 1 1 0 1
0 0 - 0

1 Year 7 Month 3 1 2 3
1% 0 2% 1%
1 Year 8 Month 2 1 1 2
1% 0 1% 1%
1 Year 9 Month 2 2 0 2
1% 1% - 1%

2 Year 2 2 0 2
1% 1% - 1%

2 Year 1 Month 5 5 0 5
1% 2% - 2%
2 Year 2 Month 1 1 0 1
0 0 - 0
2 Year 3 Month 4 4 0 4
1% 2% - 1%

2 Year 4 Month 4 4 0 4
1% 2% - 1%
2 Year 5 Month 2 0 2 2
1% - 2% 1%

2 Year 6 Month 4 3 1 1
1% 1% 1% 0

2 Year 8 Month 7 5 2 7
2% 2% 2% 2%

3 Year 2 1 1 2
1% 0 1% 1%
3 Year 1 Month 3 2 1 3
1% 1% 1% 1%

3 Year 2 Month 3 3 0 3
1% 1% - 1%

3 Year 3 Month 4 4 0 4
1% 2% - 1%
3 Year 4 Month 1 1 0 0
0 0 - -

3 Year 5 Month 3 3 0 3
1% 1% - 1%
3 Year 6 Month 3 2 1 3
1% 1% 1% 1%

3 Year 7 Month 1 1 0 1
0 0 - 0

3 Year 8 Month 1 0 1 1
0 - 1% 0
3 Year 9 Month 1 1 0 1
0 0 - 0
3 Year 10 Month 1 0 1 1
0 - 1% 0

4 Year 1 Month 3 2 1 3
1% 1% 1% 1%
4 Year 2 Month 2 0 2 2
1% - 2% 1%
4 Year 3 Month 5 4 1 5
1% 2% 1% 2%

4 Year 4 Month 2 2 0 2
 1% 1% - 1%
4 Year 5 Month 4 4 0 4
1% 2% - 1%

4 Year 6 Month 1 1 0 1
0 0 - 0
4 Year 7 Month 2 2 0 2
1% 1% - 1%
4 Year 9 Month 2 0 2 1
1% - 2% 0
4 Year 11 Month 1 1 0 1
0 0 - 0
5 Year 2 1 1 2
1% 0 1% 1%
5 Year 1 Month 7 6 1 6
2% 3% 1% 2%

5 Year 2 Month 1 1 0 1
0 0 - 0
5 Year 3 Month 3 2 1 3
1% 1% 1% 1%

5 Year 4 Month 4 2 2 3
1% 1% 2% 1%
5 Year 5 Month 4 3 1 4
1% 1% 1% 1%
5 Year 7 Month 1 1 0 1
0 0 - 0
5 Year 8 Month 2 1 1 2
1% 0 1% 1%
5 Year 9 Month 2 1 1 2
1% 0 1% 1%
6 Year 3 2 1 3
1% 1% 1% 1%
6 Year 1 Month 6 3 3 6
2% 1% 2% 2%

6 Year 2 Month 3 2 1 3
1% 1% 1% 1%
6 Year 3 Month 2 1 1 2
1% 0 1% 1%
6 Year 4 Month 5 3 2 5
1% 1% 2% 2%

6 Year 6 Month 1 1 0 1
 0 0 - 0
6 Year 7 Month 2 2 0 1
1% 1% - 0
6 Year 8 Month 1 1 0 1
0 0 - 0

6 Year 9 Month 1 1 0 1
0 0 - 0

6 Year 10 Month 1 1 0 1
0 0 - 0
7 Year 1 Month 4 3 1 4
1% 1% 1% 1%

7 Year 2 Month 3 2 1 3
1% 1% 1% 1%

7 Year 3 Month 3 3 0 3
1% 1% - 1%

7 Year 4 Month 2 1 1 2
1% 0 1% 1%
7 Year 5 Month 4 4 0 4
1% 2% - 1%
7 Year 6 Month 1 1 0 1
0 0 - 0
7 Year 8 Month 1 0 1 1
0 - 1% 0

7 Year 10 Month 1 1 0 1
0 0 - 0

8 Year 1 Month 2 2 0 2
1% 1% - 1%
8 Year 3 Month 2 2 0 2
1% 1% - 1%
8 Year 4 Month 1 0 1 1
0 - 1% 0
8 Year 5 Month 2 1 1 2
1% 0 1% 1%
8 Year 6 Month 2 2 0 2
1% 1% - 1%

8 Year 7 Month 2 2 0 2
1% 1% - 1%
8 Year 8 Month 2 2 0 2
1% 1% - 1%
8 Year 9 Month 1 1 0 1
0 0 - 0
8 Year 11 Month 1 1 0 1
0 0 - 0
9 Year 1 Month 7 2 5 5
2% 1% 4% 2%

9 Year 2 Month 1 0 1 1
0 - 1% 0
9 Year 3 Month 2 2 0 2
1% 1% - 1%

9 Year 4 Month 1 1 0 1
0 0 - 0

9 Year 6 Month 1 0 1 0
0 - 1% -
9 Year 7 Month 2 0 2 2
1% - 2% 1%

9 Year 9 Month 1 0 1 1
0 - 1% 0
9 Year 10 Month 2 0 2 2
1% - 2% 1%
10 Year 2 Month 1 0 1 1
0 - 1% 0
10 Year 3 Month 1 1 0 1
0 0 - 0
10 Year 5 Month 2 1 1 1
1% 0 1% 0
10 Year 6 Month 1 1 0 1
0 0 - 0
10 Year 7 Month 1 1 0 1
0 0 - 0
10 Year 9 Month 2 2 0 2
1% 1% - 1%

10 Year 10 Month 2 2 0 2
1% 1% - 1%

10 Year 11 Month 1 1 0 1
0 0 - 0
11 Year 1 Month 3 1 2 3
 1% 0 2% 1%

11 Year 9 Month 1 1 0 1
0 0 - 0

11 Year 11 Month 1 1 0 1
0 0 - 0

12 Year 2 1 1 2
1% 0 1% 1%
12 Year 1 Month 2 2 0 2
1% 1% - 1%

12 Year 2 Month 3 1 2 2
1% 0 2% 1%
12 Year 3 Month 1 0 1 1
0 - 1% 0
12 Year 4 Month 2 2 0 2
1% 1% - 1%

12 Year 5 Month 3 0 3 3
1% - 2% 1%
B
12 Year 6 Month 1 1 0 1
0 0 - 0

12 Year 10 Month 1 1 0 1
0 0 - 0
13 Year 1 1 0 1
0 0 - 0
13 Year 1 Month 1 1 0 1
0 0 - 0
13 Year 2 Month 1 1 0 1
0 0 - 0
13 Year 3 Month 1 1 0 1
0 0 - 0

13 Year 4 Month 1 0 1 1
0 - 1% 0
13 Year 5 Month 1 0 1 1
0 - 1% 0

13 Year 7 Month 1 1 0 1
0 0 - 0
13 Year 8 Month 1 1 0 1
 0 0 - 0

13 Year 11 Month 1 0 1 1
0 - 1% 0
14 Year 1 Month 5 4 1 5
1% 2% 1% 2%
14 Year 2 Month 1 1 0 1
0 0 - 0

14 Year 3 Month 1 1 0 1
0 0 - 0
14 Year 6 Month 2 1 1 1
1% 0 1% 0
14 Year 8 Month 1 1 0 1
0 0 - 0

14 Year 11 Month 2 1 1 2
1% 0 1% 1%
15 Year 2 0 2 2
1% - 2% 1%
E
15 Year 1 Month 1 1 0 1
0 0 - 0
15 Year 2 Month 1 1 0 1
0 0 - 0
15 Year 3 Month 2 1 1 2
1% 0 1% 1%
15 Year 10 Month 1 1 0 1
0 0 - 0
15 Year 11 Month 2 1 1 1
1% 0 1% 0

16 Year 1 Month 4 1 3 4
1% 0 2% 1%

16 Year 2 Month 1 0 1 1
0 - 1% 0
16 Year 9 Month 1 0 1 1
0 - 1% 0
16 Year 10 Month 3 2 1 3
1% 1% 1% 1%

17 Year 5 3 2 4
1% 1% 2% 1%
17 Year 1 Month 6 2 4 6
 2% 1% 3% 2%

17 Year 2 Month 2 2 0 2
1% 1% - 1%

17 Year 3 Month 5 2 3 5
1% 1% 2% 2%

17 Year 4 Month 1 0 1 1
0 - 1% 0
17 Year 5 Month 2 2 0 1
1% 1% - 0

17 Year 6 Month 3 1 2 2
1% 0 2% 1%

17 Year 7 Month 2 1 1 2
1% 0 1% 1%
17 Year 8 Month 1 0 1 1
0 - 1% 0

17 Year 9 Month 4 1 3 4
1% 0 2% 1%

17 Year 10 Month 1 1 0 1
0 0 - 0

17 Year 11 Month 23 5 18 20
7% 2% 15% 6%
BEFHLV ABDEFG BF
Infants [NET] 8 4 4 8
2% 2% 3% 3%

Toddlers [NET] 104 81 23 99

31% 38% 19% 31%
CMNRWX C C
School-age kids [NET] 118 80 38 111
35% 37% 31% 35%
NRX

Table 241
S6b: Are you currently expecting / pregnant?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)
 Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Female Respondents 379 246 133 332
100% 100% 100% 100%
Yes 26 25 1 25
7% 10% 1% 8%
CX C C
No 353 221 132 307
93% 90% 99% 92%
L ABDEFG

Table 242
S6cxS6bxS1: S6c x S6b x S1
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
** very small base (under 1) ineligible for sig testing
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: Female Respondents 379 246 133 332
100% 100% 100% 100%
Total Moms 164 107 57 155
43% 43% 43% 47%
KOPU
Expecting/Moms with Infants 30 26 4 29
8% 11% 3% 9%
C C
Moms with Toddlers 49 39 10 48
13% 16% 8% 14%
RX C C
Moms with School age kids 58 40 18 55
15% 16% 14% 17%
KPU

Table 243
S7: What is your highest level of education?
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F/G - A/H/I/J - A/K/L/M/N - A/O/P/Q/R - A/S/T - A/U/V/W
Total Platform users P1M (Total)

Non-TikTok Facebook
Total TikTok users users users
A B C D
Base: All Respondents 756 486 270 667
 100% 100% 100% 100%
No qualification 4 4 0 4
1% 1% - 1%
Primary education 8 6 2 7
1% 1% 1% 1%

Secondary/ high school 70 50 20 59

9% 10% 7% 9%
FVa F
Vocational school 34 26 8 28
4% 5% 3% 4%

College 75 58 17 68
10% 12% 6% 10%
P C
Professional qualification or other
Diploma 156 98 58 137
21% 20% 21% 21%
a
University/ Graduate Degree 360 213 147 320
48% 44% 54% 48%
KNUY B
Postgraduate 49 31 18 44
6% 6% 7% 7%

Higher education [NET] 565 342 223 501

75% 70% 83% 75%
KNUXY ABDEFG
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
307 236 370 163 55 22 37
48% 56% 50% 48% 54% 46% 47%
ABDEG
 337 182 373 174 46 26 42
52% 44% 50% 52% 46% 54% 53%
F F

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
98 72 104 60 17 2 79
15% 17% 14% 18% 17% 4% 100%
CD CD CD J J ALMN
345 232 361 198 53 27 0
54% 56% 49% 59% 52% 56% -
AC ACG C A
115 63 135 45 14 9 0
18% 15% 18% 13% 14% 19% -

52 34 78 26 8 5 0
8% 8% 10% 8% 8% 10% -

34 17 65 8 9 5 0
5% 4% 9% 2% 9% 10% -
BEF H H
86 51 143 34 17 10 0
13% 12% 19% 10% 17% 21% -
BEF H
33.43 32.65 35.26 31.99 34.03 35.81 21.63
BEF H

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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0 0 0 0 0 0 0
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
-** -** -** -** -** -** -**
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

 atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

 atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
74 38 87 38 14 7 11
11% 9% 12% 11% 14% 15% 14%

115 73 131 66 21 7 13
18% 17% 18% 20% 21% 15% 16%

109 67 121 49 20 13 13
17% 16% 16% 15% 20% 27% 16%
H
112 75 140 56 19 7 17
17% 18% 19% 17% 19% 15% 22%

120 84 140 57 15 10 12
19% 20% 19% 17% 15% 21% 15%

59 40 67 37 8 0 6
9% 10% 9% 11% 8% - 8%
J J
43 32 44 28 2 2 5
7% 8% 6% 8% 2% 4% 6%
I
12 9 13 6 2 2 2
2% 2% 2% 2% 2% 4% 3%

74 38 87 38 14 7 11
11% 9% 12% 11% 14% 15% 14%

336 215 392 171 60 27 43

52% 51% 53% 51% 59% 56% 54%

234 165 264 128 27 14 25

36% 39% 36% 38% 27% 29% 32%
I
10.75 11.4 10.52 11.24 8.96 10.03 10.6
I
9.62 10.05 9.29 10.08 8.18 10.65 10.1
0.38 0.49 0.34 0.55 0.81 1.54 1.14
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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- ** - ** - ** - ** - ** - ** - **
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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0 0 0 0 0 0 0
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atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
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M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

103 68 119 50 13 10 7
16% 16% 16% 15% 13% 21% 9%

61 51 62 41 7 0 4
9% 12% 8% 12% 7% - 5%
ACG J
112 92 133 63 15 8 5
17% 22% 18% 19% 15% 17% 6%

111 60 119 44 19 10 11
17% 14% 16% 13% 19% 21% 14%

88 49 109 44 14 7 15
14% 12% 15% 13% 14% 15% 19%

35 22 42 17 7 4 5
5% 5% 6% 5% 7% 8% 6%

33 22 37 18 10 2 4
5% 5% 5% 5% 10% 4% 5%
A

14 8 20 10 2 1 2
2% 2% 3% 3% 2% 2% 3%

12 9 16 9 1 1 3
2% 2% 2% 3% 1% 2% 4%

6 3 7 2 2 1 0
1% 1% 1% 1% 2% 2% -

6 1 7 1 3 1 2
1% 0 1% 0 3% 2% 3%
H
30 20 31 19 3 1 19
5% 5% 4% 6% 3% 2% 24%
D D ALMN

1 1 1 1 0 0 1
 0 0 0 0 - - 1%

0 0 0 0 0 0 0
- - - - - - -

2 1 2 2 0 0 0
0 0 0 1% - - -
0 0 0 0 0 0 0
- - - - - - -
15 4 16 7 3 1 0
2% 1% 2% 2% 3% 2% -

2 2 7 0 1 1 0
0 0 1% - 1% 2% -
H
13 5 15 9 1 0 1
2% 1% 2% 3% 1% - 1%

578 386 667 301 90 44 57

90% 92% 90% 89% 89% 92% 72%

66 32 76 36 11 4 22
10% 8% 10% 11% 11% 8% 28%
ALMN
493 332 565 253 71 37 45
77% 79% 76% 75% 70% 77% 57%

101 66 113 57 20 7 29
16% 16% 15% 17% 20% 15% 37%
ALMN

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
279 180 307 174 36 16 23
43% 43% 41% 52% 36% 33% 29%
C C C AIJ
126 83 137 68 14 9 10
20% 20% 18% 20% 14% 19% 13%
 83 56 91 34 22 4 11
13% 13% 12% 10% 22% 8% 14%
AHJ
44 33 53 16 11 8 6
7% 8% 7% 5% 11% 17% 8%
H AH
52 33 66 18 12 8 9
8% 8% 9% 5% 12% 17% 11%
H H
60 33 89 27 6 3 20
9% 8% 12% 8% 6% 6% 25%
D D BDF ALMN
405 263 444 242 50 25 33
63% 63% 60% 72% 50% 52% 42%
C C C AIJ

127 89 144 50 33 12 17
20% 21% 19% 15% 33% 25% 22%
AH

52 33 66 18 12 8 9
8% 8% 9% 5% 12% 17% 11%
H H

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
323 205 321 197 37 18 54
50% 49% 43% 58% 37% 38% 68%
ACDG ACD C AIJ AMN
153 106 152 83 18 8 15
24% 25% 20% 25% 18% 17% 19%
C AC
86 52 85 28 17 9 3
13% 12% 11% 8% 17% 19% 4%
H H
56 31 55 11 21 5 4
9% 7% 7% 3% 21% 10% 5%
 AH H
26 12 26 4 3 5 0
4% 3% 3% 1% 3% 10% -
AH
0 12 104 14 5 3 3
- 3% 14% 4% 5% 6% 4%
E BEF
476 311 473 280 55 26 69
74% 74% 64% 83% 54% 54% 87%
ACDG ACDG C AIJ AMN

142 83 140 39 38 14 7
22% 20% 19% 12% 38% 29% 9%
AH H

26 12 26 4 3 5 0
4% 3% 3% 1% 3% 10% -
AH

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
232 175 236 238 0 0 48
36% 42% 32% 71% - - 61%
C ACDG C AIJ AMN
91 67 97 99 0 0 12
14% 16% 13% 29% - - 15%
C C C AIJ
57 36 58 0 58 0 10
9% 9% 8% - 57% - 13%
C C C AHJ
39 30 43 0 43 0 7
6% 7% 6% - 43% - 9%
C C C AHJ
45 29 48 0 0 48 2
7% 7% 6% - - 100% 3%
C C C AHI
180 81 261 0 0 0 0
28% 19% 35% - - - -
 BF B BEF
323 242 333 337 0 0 60
50% 58% 45% 100% - - 76%
ACG ACDEG C AIJ AN

96 66 101 0 101 0 17
15% 16% 14% - 100% - 22%
C C C AHJ A

45 29 48 0 0 48 2
7% 7% 6% - - 100% 3%
C C C AHI

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
93 94 94 66 11 3 18
14% 22% 13% 20% 11% 6% 23%
C ABCDEG C AIJ AN
102 104 104 75 9 2 12
16% 25% 14% 22% 9% 4% 15%
C ABCDEG C AIJ
94 97 97 53 23 5 12
15% 23% 13% 16% 23% 10% 15%
C ABCDEG C A
57 59 59 22 14 10 8
9% 14% 8% 7% 14% 21% 10%
C ABCDEG AH AH
60 64 64 26 9 9 12
9% 15% 9% 8% 9% 19% 15%
ABCDEG AH A
238 0 325 95 35 19 17
37% - 44% 28% 35% 40% 22%
BF BEF
195 198 198 141 20 5 30
30% 47% 27% 42% 20% 10% 38%
C ABCDEG C AIJ A

151 156 156 75 37 15 20

 23% 37% 21% 22% 37% 31% 25%
C ABCDEG C AH

60 64 64 26 9 9 12
9% 15% 9% 8% 9% 19% 15%
ABCDEG AH A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
326 218 360 186 42 30 50
51% 52% 48% 55% 42% 63% 63%
C C C AI AI AN
146 98 165 86 19 7 16
23% 23% 22% 26% 19% 15% 20%
94 66 118 37 24 3 6
15% 16% 16% 11% 24% 6% 8%
AHJ
48 31 62 20 11 4 7
7% 7% 8% 6% 11% 8% 9%

25 5 38 4 5 4 0
4% 1% 5% 1% 5% 8% -
F BF H H
5 0 0 4 0 0 0
1% - - 1% - - -
G
472 316 525 272 61 37 66
73% 76% 71% 81% 60% 77% 84%
C ACD C AI I AN

142 97 180 57 35 7 13
22% 23% 24% 17% 35% 15% 16%
AHJ

25 5 38 4 5 4 0
4% 1% 5% 1% 5% 8% -
F BF H H
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

376 263 434 193 51 31 36

58% 63% 58% 57% 50% 65% 46%

239 178 252 133 32 15 24

37% 43% 34% 39% 32% 31% 30%
C ACDG C

564 366 637 293 85 40 72

88% 88% 86% 87% 84% 83% 91%
N
 590 382 687 310 86 44 70
92% 91% 92% 92% 85% 92% 89%
I

476 302 555 247 59 35 44

74% 72% 75% 73% 58% 73% 56%
I
0 0 0 0 0 0 0
- - - - - - -
3.49 3.57 3.45 3.49 3.1 3.44 3.11
A AH A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

417 258 467 209 61 33 59

65% 62% 63% 62% 60% 69% 75%
ALM

318 204 359 158 46 24 40

49% 49% 48% 47% 46% 50% 51%

248 171 280 138 29 16 34

39% 41% 38% 41% 29% 33% 43%
I N

218 157 250 119 30 18 30

34% 38% 34% 35% 30% 38% 38%
323 209 376 172 44 26 38
50% 50% 51% 51% 44% 54% 48%

365 226 423 188 51 31 44

57% 54% 57% 56% 50% 65% 56%

211 139 241 117 23 12 23

33% 33% 32% 35% 23% 25% 29%
I

231 155 256 129 36 16 32

36% 37% 34% 38% 36% 33% 41%
C

135 108 146 84 16 9 19

21% 26% 20% 25% 16% 19% 24%
C ACDG A

228 160 253 124 37 19 34

35% 38% 34% 37% 37% 40% 43%
C C
1 2 2 1 0 0 0
0 0 0 0 - - -

11 4 19 5 3 1 0
2% 1% 3% 1% 3% 2% -

552 355 627 287 82 40 76

86% 85% 84% 85% 81% 83% 96%
ALMN
 467 311 535 244 71 32 60
73% 74% 72% 72% 70% 67% 76%
N
248 171 280 138 29 16 34
39% 41% 38% 41% 29% 33% 43%
I N

231 155 256 129 36 16 32

36% 37% 34% 38% 36% 33% 41%
C
135 108 146 84 16 9 19
21% 26% 20% 25% 16% 19% 24%
C ACDG A
228 160 253 124 37 19 34
35% 38% 34% 37% 37% 40% 43%
C C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

312 195 353 163 43 21 41

48% 47% 48% 48% 43% 44% 52%

293 181 343 145 39 26 31

45% 43% 46% 43% 39% 54% 39%

178 130 196 98 29 13 27

28% 31% 26% 29% 29% 27% 34%
C N
245 163 274 120 35 21 25
38% 39% 37% 36% 35% 44% 32%

291 191 341 143 48 23 37

45% 46% 46% 42% 48% 48% 47%

259 176 296 140 41 15 35

40% 42% 40% 42% 41% 31% 44%

244 164 288 129 34 20 21

38% 39% 39% 38% 34% 42% 27%

273 175 317 144 36 23 37

42% 42% 43% 43% 36% 48% 47%

189 130 202 109 27 17 28

29% 31% 27% 32% 27% 35% 35%
C C C N

253 161 282 136 37 17 29

39% 39% 38% 40% 37% 35% 37%

1 1 1 0 1 0 0
0 0 0 - 1% - -

17 8 20 10 1 2 2
3% 2% 3% 3% 1% 4% 3%
 627 410 723 327 100 46 77
97% 98% 97% 97% 99% 96% 97%

471 310 545 247 69 36 58

73% 74% 73% 73% 68% 75% 73%

421 273 487 212 64 32 54

65% 65% 66% 63% 63% 67% 68%
275 192 299 155 44 21 41
43% 46% 40% 46% 44% 44% 52%
C C C AN

245 163 274 120 35 21 25

38% 39% 37% 36% 35% 44% 32%
468 307 542 252 64 35 57
73% 73% 73% 75% 63% 73% 72%
I

253 161 282 136 37 17 29

39% 39% 38% 40% 37% 35% 37%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

242 162 260 151 26 20 38

38% 39% 35% 45% 26% 42% 48%
C C C AI AN

183 129 200 97 25 13 18

28% 31% 27% 29% 25% 27% 23%
194 135 221 101 26 17 25
30% 32% 30% 30% 26% 35% 32%

190 138 209 105 27 13 22

30% 33% 28% 31% 27% 27% 28%
C

238 155 264 130 37 18 34

37% 37% 36% 39% 37% 38% 43%
C

208 148 229 123 33 16 24

32% 35% 31% 36% 33% 33% 30%
C C C

181 131 197 112 21 13 26

28% 31% 27% 33% 21% 27% 33%
C CD C AI N

176 121 201 93 20 16 26

27% 29% 27% 28% 20% 33% 33%

200 139 231 110 33 13 23

 31% 33% 31% 33% 33% 27% 29%

202 148 221 116 29 16 27

31% 35% 30% 34% 29% 33% 34%
C ACG C N
0 0 0 0 0 0 0
- - - - - - -

48 22 65 14 8 4 3
7% 5% 9% 4% 8% 8% 4%
BF
339 232 370 201 42 25 52
53% 56% 50% 60% 42% 52% 66%
C AC C AI AN

325 220 362 174 49 22 43

50% 53% 49% 52% 49% 46% 54%
C

301 210 346 162 45 19 39

47% 50% 47% 48% 45% 40% 49%

190 138 209 105 27 13 22

30% 33% 28% 31% 27% 27% 28%
C

313 221 345 186 46 21 41

49% 53% 46% 55% 46% 44% 52%
C ACDG C A N

176 121 201 93 20 16 26

27% 29% 27% 28% 20% 33% 33%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

269 175 304 138 43 21 31

42% 42% 41% 41% 43% 44% 39%

307 196 344 164 45 17 36

48% 47% 46% 49% 45% 35% 46%

220 141 242 123 28 19 21

34% 34% 33% 36% 28% 40% 27%
C

273 171 314 136 31 28 26

42% 41% 42% 40% 31% 58% 33%
AHI

190 136 215 106 22 13 23

30% 33% 29% 31% 22% 27% 29%

239 158 282 132 31 16 26

37% 38% 38% 39% 31% 33% 33%

332 197 391 159 48 21 41

52% 47% 53% 47% 48% 44% 52%

162 129 171 95 21 7 26

25% 31% 23% 28% 21% 15% 33%
C ACDEG J A

164 130 179 96 24 14 20

25% 31% 24% 28% 24% 29% 25%
C ACDEG C
 258 172 281 137 38 20 35
40% 41% 38% 41% 38% 42% 44%
C
1 1 1 0 1 0 0
0 0 0 - 1% - -

422 258 492 208 64 31 48

66% 62% 66% 62% 63% 65% 61%

476 319 537 257 71 29 59

74% 76% 72% 76% 70% 60% 75%
J

308 216 341 170 43 27 33

48% 52% 46% 50% 43% 56% 42%
C AC C
273 171 314 136 31 28 26
42% 41% 42% 40% 31% 58% 33%
AHI

285 206 316 160 37 19 38

44% 49% 43% 47% 37% 40% 48%
ACG N

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
95 81 102 60 12 7 8
15% 19% 14% 18% 12% 15% 10%
C ACDEG C
244 165 294 124 39 19 23
38% 39% 40% 37% 39% 40% 29%

197 111 220 91 39 14 31

31% 27% 30% 27% 39% 29% 39%
 H L
84 46 100 43 10 8 13
13% 11% 13% 13% 10% 17% 16%

24 15 27 19 1 0 4
4% 4% 4% 6% 1% - 5%

339 246 396 184 51 26 31

53% 59% 53% 55% 50% 54% 39%
E

s? - Cryptocurrency
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
68 58 73 47 9 3 6
11% 14% 10% 14% 9% 6% 8%
C ACG
164 130 182 94 25 11 20
25% 31% 24% 28% 25% 23% 25%
ACDEG
177 107 201 87 34 13 25
27% 26% 27% 26% 34% 27% 32%

202 107 247 91 30 18 27

31% 26% 33% 27% 30% 38% 34%
F F
33 16 40 18 3 3 1
5% 4% 5% 5% 3% 6% 1%

232 188 255 141 34 14 26

36% 45% 34% 42% 34% 29% 33%
C ACDEG C A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
97 78 103 61 12 3 6
15% 19% 14% 18% 12% 6% 8%
ACG J
262 191 308 144 36 21 33
41% 46% 41% 43% 36% 44% 42%

181 103 212 87 40 15 30

28% 25% 29% 26% 40% 31% 38%
AH M
91 42 107 37 11 9 9
14% 10% 14% 11% 11% 19% 11%
F F
13 4 13 8 2 0 1
2% 1% 2% 2% 2% - 1%

359 269 411 205 48 24 39

56% 64% 55% 61% 48% 50% 49%
ABCDEG I

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
123 93 131 72 24 10 14
19% 22% 18% 21% 24% 21% 18%
C AC C
273 182 317 141 43 22 29
42% 44% 43% 42% 43% 46% 37%
165 100 198 80 23 11 25
26% 24% 27% 24% 23% 23% 32%
L
70 36 84 34 11 5 10
11% 9% 11% 10% 11% 10% 13%
 13 7 13 10 0 0 1
2% 2% 2% 3% - - 1%
396 275 448 213 67 32 43
61% 66% 60% 63% 66% 67% 54%
C AC C

s? - Property
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
117 98 129 75 15 8 15
18% 23% 17% 22% 15% 17% 19%
C ACDEG C
296 185 344 157 51 16 29
46% 44% 46% 47% 50% 33% 37%

157 96 186 70 24 15 24
24% 23% 25% 21% 24% 31% 30%

66 35 78 28 11 9 9
10% 8% 10% 8% 11% 19% 11%
H
8 4 6 7 0 0 2
1% 1% 1% 2% - - 3%
413 283 473 232 66 24 44
64% 68% 64% 69% 65% 50% 56%
C C J

s? - Personal loan
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
99 79 105 70 8 5 9
15% 19% 14% 21% 8% 10% 11%
 C ACG C AI
295 204 336 155 49 18 36
46% 49% 45% 46% 49% 38% 46%

160 85 188 67 33 12 25
25% 20% 25% 20% 33% 25% 32%
H L
76 42 94 40 9 10 7
12% 10% 13% 12% 9% 21% 9%
I
14 8 20 5 2 3 2
2% 2% 3% 1% 2% 6% 3%
H
394 283 441 225 57 23 45
61% 68% 59% 67% 56% 48% 57%
C ACDEG C AJ

s? - Auto loan
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
79 60 82 52 8 2 10
12% 14% 11% 15% 8% 4% 13%
C C AJ
216 159 249 123 30 14 18
34% 38% 34% 36% 30% 29% 23%

196 125 229 86 41 18 33

30% 30% 31% 26% 41% 38% 42%
AH AL
103 52 121 55 12 9 16
16% 12% 16% 16% 12% 19% 20%

50 22 62 21 10 5 2
8% 5% 8% 6% 10% 10% 3%

295 219 331 175 38 16 28

46% 52% 45% 52% 38% 33% 35%
ACEG AIJ
 s? - Mortgage/Home loan
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
95 72 101 59 6 4 7
15% 17% 14% 18% 6% 8% 9%
I
283 192 325 143 48 20 25
44% 46% 44% 42% 48% 42% 32%

171 103 199 88 32 13 33

27% 25% 27% 26% 32% 27% 42%
ALM
80 43 96 39 11 9 13
12% 10% 13% 12% 11% 19% 16%

15 8 22 8 4 2 1
2% 2% 3% 2% 4% 4% 1%
378 264 426 202 54 24 32
59% 63% 57% 60% 53% 50% 41%
A

s? - Education loan
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
91 69 95 59 9 5 8
14% 17% 13% 18% 9% 10% 10%
C C AI
298 207 329 159 46 17 33
46% 50% 44% 47% 46% 35% 42%
C
167 91 199 80 32 11 31
26% 22% 27% 24% 32% 23% 39%
 ALM
70 42 92 30 10 13 6
11% 10% 12% 9% 10% 27% 8%
AHI
18 9 28 9 4 2 1
3% 2% 4% 3% 4% 4% 1%

389 276 424 218 55 22 41

60% 66% 57% 65% 54% 46% 52%
C ACDG AJ

s? - Renovation loan
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
82 66 86 58 9 2 8
13% 16% 12% 17% 9% 4% 10%
C ACG C AIJ
243 161 280 129 39 15 24
38% 39% 38% 38% 39% 31% 30%

198 117 227 91 36 16 32

31% 28% 31% 27% 36% 33% 41%
LM
90 53 110 45 13 12 10
14% 13% 15% 13% 13% 25% 13%
H
31 21 40 14 4 3 5
5% 5% 5% 4% 4% 6% 6%
M
325 227 366 187 48 17 32
50% 54% 49% 55% 48% 35% 41%
C J

s? - Buy Now Pay Later

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
125 96 132 80 16 6 16
19% 23% 18% 24% 16% 13% 20%
C ACDG C A
298 194 336 155 52 23 38
46% 46% 45% 46% 51% 48% 48%

138 82 168 65 20 8 17
21% 20% 23% 19% 20% 17% 22%

63 35 82 30 11 8 5
10% 8% 11% 9% 11% 17% 6%

20 11 25 7 2 3 3
3% 3% 3% 2% 2% 6% 4%

423 290 468 235 68 29 54

66% 69% 63% 70% 67% 60% 68%
C ACG C A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
175 127 190 107 22 12 22
27% 30% 26% 32% 22% 25% 28%
C C C A
345 216 402 175 56 18 41
54% 52% 54% 52% 55% 38% 52%
J
88 53 108 41 15 12 13
14% 13% 15% 12% 15% 25% 16%
H
31 21 36 12 7 6 3
5% 5% 5% 4% 7% 13% 4%
 AH
5 1 7 2 1 0 0
1% 0 1% 1% 1% - -

520 343 592 282 78 30 63

81% 82% 80% 84% 77% 63% 80%
J

s? - Google Wallet
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
135 96 143 79 15 11 13
21% 23% 19% 23% 15% 23% 16%
C C
303 203 345 157 49 21 42
47% 49% 46% 47% 49% 44% 53%
N
149 86 180 71 27 11 21
23% 21% 24% 21% 27% 23% 27%

39 25 53 22 8 3 2
6% 6% 7% 7% 8% 6% 3%

18 8 22 8 2 2 1
3% 2% 3% 2% 2% 4% 1%

438 299 488 236 64 32 55

68% 72% 66% 70% 63% 67% 70%
C ACDG N

s? - Apple Pay
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
 100% 100% 100% 100% 100% 100% 100%
145 106 154 91 16 10 18
23% 25% 21% 27% 16% 21% 23%
C CD C AI
315 212 357 162 48 19 44
49% 51% 48% 48% 48% 40% 56%

118 63 147 46 26 8 14
18% 15% 20% 14% 26% 17% 18%
F H
53 31 67 31 9 9 3
8% 7% 9% 9% 9% 19% 4%
AH
13 6 18 7 2 2 0
2% 1% 2% 2% 2% 4% -

460 318 511 253 64 29 62

71% 76% 69% 75% 63% 60% 78%
C ACDG AIJ N

s? - Samsung Pay
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
109 79 113 71 16 5 12
17% 19% 15% 21% 16% 10% 15%
C C C A
262 174 302 141 40 15 31
41% 42% 41% 42% 40% 31% 39%
182 108 219 78 30 22 29
28% 26% 29% 23% 30% 46% 37%
AH L
63 43 75 32 13 4 5
10% 10% 10% 9% 13% 8% 6%

28 14 34 15 2 2 2
4% 3% 5% 4% 2% 4% 3%

371 253 415 212 56 20 43

 58% 61% 56% 63% 55% 42% 54%
C C C AJ

s? - Saving account
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
263 174 297 145 35 16 23
41% 42% 40% 43% 35% 33% 29%

326 202 385 163 57 28 47

51% 48% 52% 48% 56% 58% 59%

45 35 53 25 6 4 9
7% 8% 7% 7% 6% 8% 11%

9 7 8 3 3 0 0
1% 2% 1% 1% 3% - -
1 0 0 1 0 0 0
0 - - 0 - - -
589 376 682 308 92 44 70
91% 90% 92% 91% 91% 92% 89%

s? - Checking account
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
162 117 180 89 19 14 13
25% 28% 24% 26% 19% 29% 16%

303 190 361 155 53 22 39

47% 45% 49% 46% 52% 46% 49%
 120 75 135 58 17 9 17
19% 18% 18% 17% 17% 19% 22%

35 25 42 20 10 2 9
5% 6% 6% 6% 10% 4% 11%

24 11 25 15 2 1 1
4% 3% 3% 4% 2% 2% 1%

465 307 541 244 72 36 52

72% 73% 73% 72% 71% 75% 66%

s? - Credit card
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
197 129 217 103 23 14 14
31% 31% 29% 31% 23% 29% 18%

316 205 381 170 48 24 43

49% 49% 51% 50% 48% 50% 54%
103 69 113 49 22 9 15
16% 17% 15% 15% 22% 19% 19%

25 15 29 14 7 1 7
4% 4% 4% 4% 7% 2% 9%
A
3 0 3 1 1 0 0
0 - 0 0 1% - -

513 334 598 273 71 38 57

80% 80% 80% 81% 70% 79% 72%
I

s? - Fixed deposit
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
197 140 221 118 22 10 17
31% 33% 30% 35% 22% 21% 22%
I
308 196 372 148 53 28 36
48% 47% 50% 44% 52% 58% 46%

104 61 113 49 19 7 18
16% 15% 15% 15% 19% 15% 23%
M
28 18 30 18 6 2 7
4% 4% 4% 5% 6% 4% 9%

7 3 7 4 1 1 1
1% 1% 1% 1% 1% 2% 1%
505 336 593 266 75 38 53
78% 80% 80% 79% 74% 79% 67%

s? - Life insurance
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
166 114 177 96 20 11 16
26% 27% 24% 28% 20% 23% 20%
C C
331 207 395 175 48 23 42
51% 50% 53% 52% 48% 48% 53%

115 75 134 55 23 12 18
18% 18% 18% 16% 23% 25% 23%

24 16 29 7 9 1 2
4% 4% 4% 2% 9% 2% 3%
AH
 8 6 8 4 1 1 1
1% 1% 1% 1% 1% 2% 1%

497 321 572 271 68 34 58

77% 77% 77% 80% 67% 71% 73%
I

s? - Hospitalisation/accident insurance
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
143 103 155 85 13 9 14
22% 25% 21% 25% 13% 19% 18%
I
353 216 415 177 59 26 42
55% 52% 56% 53% 58% 54% 53%

107 71 124 53 21 7 20
17% 17% 17% 16% 21% 15% 25%
AL
33 23 41 15 7 6 3
5% 6% 6% 4% 7% 13% 4%
H
8 5 8 7 1 0 0
1% 1% 1% 2% 1% - -
496 319 570 262 72 35 56
77% 76% 77% 78% 71% 73% 71%

s? - Auto insurance
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
95 78 102 67 7 4 9
 15% 19% 14% 20% 7% 8% 11%
C ACDG AI
237 160 276 124 42 18 27
37% 38% 37% 37% 42% 38% 34%

195 119 220 89 34 16 32

30% 28% 30% 26% 34% 33% 41%
AL
77 40 94 39 13 5 9
12% 10% 13% 12% 13% 10% 11%
40 21 51 18 5 5 2
6% 5% 7% 5% 5% 10% 3%

332 238 378 191 49 22 36

52% 57% 51% 57% 49% 46% 46%
ACG

s? - Home insurance
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
124 92 134 84 11 6 10
19% 22% 18% 25% 11% 13% 13%
C C C AI
316 204 373 159 50 24 38
49% 49% 50% 47% 50% 50% 48%

146 86 166 69 25 10 29
23% 21% 22% 20% 25% 21% 37%
ALMN
49 31 60 19 13 8 1
8% 7% 8% 6% 13% 17% 1%
H AH
9 5 10 6 2 0 1
1% 1% 1% 2% 2% - 1%

440 296 507 243 61 30 48

68% 71% 68% 72% 60% 63% 61%
I
 s? - Health insurance
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
149 108 160 89 17 11 13
23% 26% 22% 26% 17% 23% 16%
C C I
370 230 431 190 56 25 47
57% 55% 58% 56% 55% 52% 59%

90 56 107 44 16 8 16
14% 13% 14% 13% 16% 17% 20%
L
26 16 34 8 9 4 0
4% 4% 5% 2% 9% 8% -
H H
9 8 11 6 3 0 3
1% 2% 1% 2% 3% - 4%

519 338 591 279 73 36 60

81% 81% 80% 83% 72% 75% 76%
I

s? - Travel insurance
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
135 102 144 85 13 8 15
21% 24% 19% 25% 13% 17% 19%
C ACG AI
359 223 421 185 54 32 44
56% 53% 57% 55% 53% 67% 56%
115 72 136 54 26 5 18
18% 17% 18% 16% 26% 10% 23%
 HJ
27 16 34 8 6 3 1
4% 4% 5% 2% 6% 6% 1%

8 5 8 5 2 0 1
1% 1% 1% 1% 2% - 1%

494 325 565 270 67 40 59

77% 78% 76% 80% 66% 83% 75%
I I

cts? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
339 246 396 184 51 26 31
53% 59% 53% 55% 50% 54% 39%
E
232 188 255 141 34 14 26
36% 45% 34% 42% 34% 29% 33%
C ACDEG C A
359 269 411 205 48 24 39
56% 64% 55% 61% 48% 50% 49%
ABCDEG I
396 275 448 213 67 32 43
61% 66% 60% 63% 66% 67% 54%
C AC C
413 283 473 232 66 24 44
64% 68% 64% 69% 65% 50% 56%
C C J
394 283 441 225 57 23 45
61% 68% 59% 67% 56% 48% 57%
C ACDEG C AJ
295 219 331 175 38 16 28
46% 52% 45% 52% 38% 33% 35%
ACEG AIJ
378 264 426 202 54 24 32
59% 63% 57% 60% 53% 50% 41%
A
389 276 424 218 55 22 41
60% 66% 57% 65% 54% 46% 52%
C ACDG AJ
325 227 366 187 48 17 32
50% 54% 49% 55% 48% 35% 41%
C J
423 290 468 235 68 29 54
66% 69% 63% 70% 67% 60% 68%
C ACG C A
520 343 592 282 78 30 63
81% 82% 80% 84% 77% 63% 80%
J
438 299 488 236 64 32 55
68% 72% 66% 70% 63% 67% 70%
C ACDG N
460 318 511 253 64 29 62
71% 76% 69% 75% 63% 60% 78%
C ACDG AIJ N
371 253 415 212 56 20 43
58% 61% 56% 63% 55% 42% 54%
C C C AJ
589 376 682 308 92 44 70
91% 90% 92% 91% 91% 92% 89%

465 307 541 244 72 36 52

72% 73% 73% 72% 71% 75% 66%

513 334 598 273 71 38 57

80% 80% 80% 81% 70% 79% 72%
I
505 336 593 266 75 38 53
78% 80% 80% 79% 74% 79% 67%

497 321 572 271 68 34 58

77% 77% 77% 80% 67% 71% 73%
I
496 319 570 262 72 35 56
77% 76% 77% 78% 71% 73% 71%

332 238 378 191 49 22 36

52% 57% 51% 57% 49% 46% 46%
ACG
440 296 507 243 61 30 48
68% 71% 68% 72% 60% 63% 61%
I
 519 338 591 279 73 36 60
81% 81% 80% 83% 72% 75% 76%
I
494 325 565 270 67 40 59
77% 78% 76% 80% 66% 83% 75%
I I
541 358 625 289 83 41 62
84% 86% 84% 86% 82% 85% 78%

555 374 618 297 89 37 72

86% 89% 83% 88% 88% 77% 91%
C ACDG C AJ N
588 392 671 322 84 39 75
91% 94% 90% 96% 83% 81% 95%
C ACDG AIJ
619 404 718 327 96 46 77
96% 97% 97% 97% 95% 96% 97%

590 387 676 316 88 44 72

92% 93% 91% 94% 87% 92% 91%
C I

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
124 104 128 86 21 5 9
19% 25% 17% 26% 21% 10% 11%
C ACDEG C AJ
136 114 135 93 19 6 25
21% 27% 18% 28% 19% 13% 32%
C ACDEG C AJ AN
129 111 129 114 12 2 26
20% 27% 17% 34% 12% 4% 33%
C ACDEG C AIJ AN
57 57 57 40 13 0 10
9% 14% 8% 12% 13% - 13%
C ACDEG C AJ J
212 157 226 117 32 12 28
33% 38% 30% 35% 32% 25% 35%
C ACDG N
287 202 324 167 38 19 48
45% 48% 44% 50% 38% 40% 61%
CD AI ALMN
235 150 265 135 34 19 42
36% 36% 36% 40% 34% 40% 53%
ALMN
263 178 298 137 47 20 44
41% 43% 40% 41% 47% 42% 56%
AMN

323 213 361 172 48 25 36

50% 51% 49% 51% 48% 52% 46%

83 66 86 48 15 5 15
13% 16% 12% 14% 15% 10% 19%
C ACDG C AN
136 96 151 72 21 10 19
21% 23% 20% 21% 21% 21% 24%

107 81 114 56 14 9 18
17% 19% 15% 17% 14% 19% 23%
C N
161 119 176 89 24 11 20
25% 28% 24% 26% 24% 23% 25%
C
1 0 4 1 0 0 1
0 - 1% 0 - - 1%

33 16 50 12 6 6 0
5% 4% 7% 4% 6% 13% -
F H
325 251 339 192 54 17 45
50% 60% 46% 57% 53% 35% 57%
AC ACDEG C AJ J AN
476 339 525 270 77 26 70
74% 81% 71% 80% 76% 54% 89%
C ACDEG C AJ J AN
480 313 542 252 76 37 68
75% 75% 73% 75% 75% 77% 86%
C ALM
243 177 261 129 37 18 32
 38% 42% 35% 38% 37% 38% 41%
C ACDG

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
578 386 667 301 90 44 57
100% 100% 100% 100% 100% 100% 100%
53 36 62 24 8 2 7
9% 9% 9% 8% 9% 5% 12%

104 66 113 64 14 5 12
18% 17% 17% 21% 16% 11% 21%

82 56 94 41 8 5 3
14% 15% 14% 14% 9% 11% 5%

163 105 187 89 21 16 14

28% 27% 28% 30% 23% 36% 25%
93 63 105 44 22 7 12
16% 16% 16% 15% 24% 16% 21%
AH
10 8 12 2 5 1 0
2% 2% 2% 1% 6% 2% -
AH
21 15 24 11 5 2 3
4% 4% 4% 4% 6% 5% 5%

17 17 18 9 4 2 3
3% 4% 3% 3% 4% 5% 5%
C
35 20 52 17 3 4 3
6% 5% 8% 6% 3% 9% 5%

495 326 561 262 73 35 48

86% 84% 84% 87% 81% 80% 84%

48 40 54 22 14 5 6
8% 10% 8% 7% 16% 11% 11%
C AH
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
578 386 667 301 90 44 57
100% 100% 100% 100% 100% 100% 100%

228 146 257 123 35 21 24

39% 38% 39% 41% 39% 48% 42%

251 159 290 124 41 18 24

43% 41% 43% 41% 46% 41% 42%

184 133 204 116 27 11 26

32% 34% 31% 39% 30% 25% 46%
C C C A AN

131 103 137 92 16 3 17

23% 27% 21% 31% 18% 7% 30%
C ACDG C AIJ

115 95 121 75 17 8 13
20% 25% 18% 25% 19% 18% 23%
C ACDG C A

129 94 147 78 14 7 7
22% 24% 22% 26% 16% 16% 12%
I

246 154 280 128 35 23 20

43% 40% 42% 43% 39% 52% 35%

216 156 244 114 31 16 24

37% 40% 37% 38% 34% 36% 42%

206 139 233 120 23 19 20

36% 36% 35% 40% 26% 43% 35%
I I
71 60 76 44 8 4 8
 12% 16% 11% 15% 9% 9% 14%
C
180 125 199 94 24 17 18
31% 32% 30% 31% 27% 39% 32%

266 173 301 136 33 23 23

46% 45% 45% 45% 37% 52% 40%

149 106 164 85 16 12 18

26% 27% 25% 28% 18% 27% 32%
I

180 124 200 97 24 13 14

31% 32% 30% 32% 27% 30% 25%

1 1 2 0 1 0 0
0 0 0 - 1% - -

474 321 545 252 69 39 47

82% 83% 82% 84% 77% 89% 82%

342 226 387 174 52 25 33

59% 59% 58% 58% 58% 57% 58%

264 185 294 155 37 19 33

46% 48% 44% 51% 41% 43% 58%
C C C A AN

180 125 199 94 24 17 18

31% 32% 30% 31% 27% 39% 32%

358 245 400 196 49 27 38

62% 63% 60% 65% 54% 61% 67%
71 60 76 44 8 4 8
12% 16% 11% 15% 9% 9% 14%
C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
 E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
297 212 350 154 46 21 30
57% 59% 58% 56% 57% 50% 56%
23 13 27 11 4 2 4
4% 4% 4% 4% 5% 5% 7%

18 11 18 7 3 4 2
3% 3% 3% 3% 4% 10% 4%
AH
32 20 36 18 1 4 3
6% 6% 6% 6% 1% 10% 6%
I
53 35 60 32 9 3 5
10% 10% 10% 12% 11% 7% 9%

26 20 31 13 5 3 1
5% 6% 5% 5% 6% 7% 2%
37 20 37 19 6 3 4
7% 6% 6% 7% 7% 7% 7%

39 27 48 23 7 2 5
7% 8% 8% 8% 9% 5% 9%

14.61 13.85 14.42 15.3 15.77 14.64 14.78

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
 397 265 461 200 67 35 47
76% 74% 76% 72% 83% 83% 87%
MN
35 26 37 19 4 2 2
7% 7% 6% 7% 5% 5% 4%

19 13 22 11 2 0 2
4% 4% 4% 4% 2% - 4%

30 21 34 19 1 3 2
6% 6% 6% 7% 1% 7% 4%

21 15 26 12 6 0 1
4% 4% 4% 4% 7% - 2%
11 9 14 8 0 2 0
2% 3% 2% 3% - 5% -
5 4 6 4 0 0 0
1% 1% 1% 1% - - -
7 5 7 4 1 0 0
1% 1% 1% 1% 1% - -

5.14 5.46 5.13 6.01 3.64 3.64 1.91

ing expenses
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
284 206 333 151 46 20 34
54% 58% 55% 55% 57% 48% 63%
30 20 33 18 4 2 4
6% 6% 5% 6% 5% 5% 7%
32 18 36 16 5 3 2
6% 5% 6% 6% 6% 7% 4%
41 25 50 23 5 6 2
8% 7% 8% 8% 6% 14% 4%
 65 43 70 38 8 8 4
12% 12% 12% 14% 10% 19% 7%
30 18 34 11 4 1 5
6% 5% 6% 4% 5% 2% 9%
N
26 16 32 12 6 1 1
5% 4% 5% 4% 7% 2% 2%

17 12 19 8 3 1 2
3% 3% 3% 3% 4% 2% 4%
12.63 11.75 12.44 11.77 12.57 12.86 10.26

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
310 203 364 163 51 26 30
59% 57% 60% 59% 63% 62% 56%

48 32 57 25 7 4 7
9% 9% 9% 9% 9% 10% 13%

33 23 37 18 1 3 3
6% 6% 6% 6% 1% 7% 6%
45 32 48 22 7 3 2
9% 9% 8% 8% 9% 7% 4%

36 29 43 18 7 1 4
7% 8% 7% 6% 9% 2% 7%
22 18 23 11 4 2 2
4% 5% 4% 4% 5% 5% 4%
11 8 13 5 1 1 1
2% 2% 2% 2% 1% 2% 2%
20 13 22 15 3 2 5
4% 4% 4% 5% 4% 5% 9%
 9.82 10.49 9.53 10.17 9.93 10.81 12.61

nce for parents/children

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
323 220 378 160 58 23 36
62% 61% 62% 58% 72% 55% 67%
H M
57 35 61 24 7 7 7
11% 10% 10% 9% 9% 17% 13%

35 26 42 25 2 5 4
7% 7% 7% 9% 2% 12% 7%
I
40 25 47 24 3 3 3
8% 7% 8% 9% 4% 7% 6%
34 24 39 20 5 1 0
6% 7% 6% 7% 6% 2% -

9 8 11 6 1 1 0
2% 2% 2% 2% 1% 2% -

18 13 19 13 2 2 2
3% 4% 3% 5% 2% 5% 4%

9 7 10 5 3 0 2
2% 2% 2% 2% 4% - 4%
8.22 8.54 8.05 9.54 7.38 8.12 7.39

ble donation
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
469 311 547 245 73 40 49
89% 87% 90% 88% 90% 95% 91%

24 20 28 12 4 1 3
5% 6% 5% 4% 5% 2% 6%

12 10 12 9 0 0 0
2% 3% 2% 3% - - -

4 3 4 1 2 0 1
1% 1% 1% 0 2% - 2%
8 7 8 5 0 0 0
2% 2% 1% 2% - - -

1 1 1 1 0 0 1
0 0 0 0 - - 2%
AL
4 3 4 1 2 1 0
1% 1% 1% 0 2% 2% -

3 3 3 3 0 0 0
1% 1% 0 1% - - -

2 2.53 1.79 2.35 1.83 1.4 1.52

C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 525 358 607 277 81 42 54
100% 100% 100% 100% 100% 100% 100%
349 237 412 186 57 26 36
66% 66% 68% 67% 70% 62% 67%

32 19 36 16 5 2 2
6% 5% 6% 6% 6% 5% 4%
23 15 26 18 3 2 4
4% 4% 4% 6% 4% 5% 7%
C C
39 28 40 14 5 5 0
7% 8% 7% 5% 6% 12% -

37 25 41 21 4 3 4
7% 7% 7% 8% 5% 7% 7%

20 16 23 14 2 0 4
4% 4% 4% 5% 2% - 7%
11 11 14 4 3 3 3
2% 3% 2% 1% 4% 7% 6%
H
14 7 15 4 2 1 1
3% 2% 2% 1% 2% 2% 2%
8.45 8.6 8.17 7.68 7.74 9.9 9.96
N

pending/expenses
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
17 13 17 10 4 0 1
3% 4% 3% 4% 5% - 2%
 38 28 43 23 8 4 4
7% 8% 7% 8% 10% 10% 7%
C
33 24 39 21 3 3 2
6% 7% 6% 8% 4% 7% 4%
53 29 58 35 2 4 7
10% 8% 10% 13% 2% 10% 13%
I
97 64 106 47 15 5 9
18% 18% 17% 17% 19% 12% 17%

77 56 87 38 14 7 8
15% 16% 14% 14% 17% 17% 15%

81 58 96 40 16 9 9
15% 16% 16% 14% 20% 21% 17%
129 86 161 63 19 10 14
25% 24% 27% 23% 23% 24% 26%

39.13 38.77 40.47 37.19 41.15 38.62 41.57

AN SUMMARY
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

525 358 607 277 81 42 54

100% 100% 100% 100% 100% 100% 100%
14.61 13.85 14.42 15.3 15.77 14.64 14.78

5.14 5.46 5.13 6.01 3.64 3.64 1.91

12.63 11.75 12.44 11.77 12.57 12.86 10.26

9.82 10.49 9.53 10.17 9.93 10.81 12.61

8.22 8.54 8.05 9.54 7.38 8.12 7.39
 2 2.53 1.79 2.35 1.83 1.4 1.52
C
8.45 8.6 8.17 7.68 7.74 9.9 9.96
N
39.13 38.77 40.47 37.19 41.15 38.62 41.57

cost of living in Country.

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
380 240 444 195 51 31 45
59% 57% 60% 58% 50% 65% 57%

239 155 274 128 43 16 33

37% 37% 37% 38% 43% 33% 42%

21 19 21 11 6 1 1
3% 5% 3% 3% 6% 2% 1%
C
4 4 4 3 1 0 0
1% 1% 1% 1% 1% - -
619 395 718 323 94 47 78
96% 94% 97% 96% 93% 98% 99%

al scams that are happening in Country.

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
322 200 368 168 46 21 38
50% 48% 50% 50% 46% 44% 48%
276 179 327 143 47 21 36
43% 43% 44% 42% 47% 44% 46%
 41 36 43 22 7 6 5
6% 9% 6% 7% 7% 13% 6%
C C
5 3 5 4 1 0 0
1% 1% 1% 1% 1% - -
598 379 695 311 93 42 74
93% 91% 94% 92% 92% 88% 94%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%

619 395 718 323 94 47 78

96% 94% 97% 96% 93% 98% 99%

598 379 695 311 93 42 74

93% 91% 94% 92% 92% 88% 94%

oans, savings accounts, or insurance)?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

619 395 718 323 94 47 78

100% 100% 100% 100% 100% 100% 100%

116 88 126 71 22 8 16
19% 22% 18% 22% 23% 17% 21%
C AC C
255 157 288 123 40 21 35
41% 40% 40% 38% 43% 45% 45%

208 142 234 120 27 16 29

34% 36% 33% 37% 29% 34% 37%
C C

87 75 90 56 11 1 9
14% 19% 13% 17% 12% 2% 12%
C ACDEG AJ

144 116 157 80 22 10 19

23% 29% 22% 25% 23% 21% 24%
C ACDEG

179 127 196 103 25 11 28

29% 32% 27% 32% 27% 23% 36%
C C

98 78 104 67 12 5 19
16% 20% 14% 21% 13% 11% 24%
C ACG C A AN

241 160 267 138 31 18 37

39% 41% 37% 43% 33% 38% 47%
 C C C N

132 104 150 82 20 9 21

21% 26% 21% 25% 21% 19% 27%
C ACG C

167 119 182 98 25 8 25

27% 30% 25% 30% 27% 17% 32%
C C C N

65 34 84 24 7 3 4
11% 9% 12% 7% 7% 6% 5%
B

276 208 302 164 45 19 39

45% 53% 42% 51% 48% 40% 50%
C ACDEG C A

457 300 519 244 64 39 64

74% 76% 72% 76% 68% 83% 82%
C C N

257 186 288 148 38 17 39

42% 47% 40% 46% 40% 36% 50%
C ACDG C N

167 119 182 98 25 8 25

27% 30% 25% 30% 27% 17% 32%
C C C N

st of living?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

619 395 718 323 94 47 78

100% 100% 100% 100% 100% 100% 100%
222 152 245 117 33 14 37
36% 38% 34% 36% 35% 30% 47%
C AN

232 155 258 122 33 17 30

37% 39% 36% 38% 35% 36% 38%

240 171 273 136 29 21 30

39% 43% 38% 42% 31% 45% 38%
C

135 111 152 80 22 5 22

22% 28% 21% 25% 23% 11% 28%
ACDEG J N

231 165 259 118 30 20 29

37% 42% 36% 37% 32% 43% 37%
A

273 174 317 151 38 18 36

44% 44% 44% 47% 40% 38% 46%

214 150 247 112 28 20 31

35% 38% 34% 35% 30% 43% 40%
N

257 157 286 130 36 15 31

42% 40% 40% 40% 38% 32% 40%

199 135 224 107 25 18 23

32% 34% 31% 33% 27% 38% 29%

161 114 182 91 25 14 33

26% 29% 25% 28% 27% 30% 42%
C ALMN
0 0 0 0 0 0 0
- - - - - - -
 30 13 43 9 4 3 1
5% 3% 6% 3% 4% 6% 1%
F

481 319 546 255 67 36 64

78% 81% 76% 79% 71% 77% 82%
C N

373 267 421 210 54 30 57

60% 68% 59% 65% 57% 64% 73%
C ACDEG C A AN

444 295 494 235 62 31 54

72% 75% 69% 73% 66% 66% 69%
C ACG

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
262 185 281 157 37 16 19
41% 44% 38% 47% 37% 33% 24%
C ACG C A
292 208 292 170 45 14 47
45% 50% 39% 50% 45% 29% 59%
ACDG ACDG C AJ AN
230 181 232 200 29 5 44
36% 43% 31% 59% 29% 10% 56%
C ACDEG C AIJ J AN
119 120 120 78 23 3 19
18% 29% 16% 23% 23% 6% 24%
C ABCDEG C AJ J
343 246 385 177 56 24 46
53% 59% 52% 53% 55% 50% 58%
ACDG
1 0 5 1 0 1 1
0 - 1% 0 - 2% 1%

112 49 161 35 16 13 5
17% 12% 22% 10% 16% 27% 6%
 F BEF H
532 369 582 302 85 35 74
83% 88% 78% 90% 84% 73% 94%
ACDG ACDEG C AJ AN

ts? - I found the financial content on Facebook easy to understand

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%
42 30 45 30 4 3 3
24% 27% 23% 34% 16% 23% 33%
C C C
111 69 123 50 18 9 2
63% 63% 63% 57% 72% 69% 22%

23 11 27 8 3 1 4
13% 10% 14% 9% 12% 8% 44%
ALM
0 0 0 0 0 0 0
- - - - - - -
153 99 168 80 22 12 5
87% 90% 86% 91% 88% 92% 56%
C

ts? - I found the financial content on Facebook relatable

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%
46 31 49 28 5 4 2
26% 28% 25% 32% 20% 31% 22%

110 70 122 51 18 9 3
63% 64% 63% 58% 72% 69% 33%
 20 9 24 9 2 0 4
11% 8% 12% 10% 8% - 44%
ALM
0 0 0 0 0 0 0
- - - - - - -
156 101 171 79 23 13 5
89% 92% 88% 90% 92% 100% 56%
C

ts? - I learnt something new from the financial content on Facebook

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%
53 37 56 38 5 5 3
30% 34% 29% 43% 20% 38% 33%
C C C AI
97 62 109 40 17 8 2
55% 56% 56% 45% 68% 62% 22%

25 11 29 10 3 0 4
14% 10% 15% 11% 12% - 44%
ALM
1 0 1 0 0 0 0
1% - 1% - - - -
150 99 165 78 22 13 5
85% 90% 85% 89% 88% 100% 56%
C

ts? - I have benefited from the financial content I saw on Facebook

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%
39 28 42 28 2 4 5
22% 25% 22% 32% 8% 31% 56%
 C C C I AM
104 68 116 52 16 7 0
59% 62% 59% 59% 64% 54% -

32 14 35 8 7 2 4
18% 13% 18% 9% 28% 15% 44%
H LM
1 0 2 0 0 0 0
1% - 1% - - - -

143 96 158 80 18 11 5
81% 87% 81% 91% 72% 85% 56%
C C C AI

nts? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%

153 99 168 80 22 12 5
87% 90% 86% 91% 88% 92% 56%
C

156 101 171 79 23 13 5

89% 92% 88% 90% 92% 100% 56%
C

150 99 165 78 22 13 5
85% 90% 85% 89% 88% 100% 56%
C

143 96 158 80 18 11 5
81% 87% 81% 91% 72% 85% 56%
C C C AI

ts? - I found the financial content on Instagram easy to understand

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%
41 28 41 19 8 2 7
20% 21% 20% 19% 25% 17% 20%

142 94 142 74 20 8 25
68% 69% 68% 73% 63% 67% 71%

24 13 24 8 4 2 3
11% 10% 11% 8% 13% 17% 9%

2 1 2 1 0 0 0
1% 1% 1% 1% - - -

183 122 183 93 28 10 32

88% 90% 88% 91% 88% 83% 91%

ts? - I found the financial content on Instagram relatable

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%
39 31 39 23 7 3 7
19% 23% 19% 23% 22% 25% 20%
C
149 96 149 70 23 8 26
71% 71% 71% 69% 72% 67% 74%
17 8 17 7 2 1 2
8% 6% 8% 7% 6% 8% 6%
4 1 4 2 0 0 0
2% 1% 2% 2% - - -
188 127 188 93 30 11 33
90% 93% 90% 91% 94% 92% 94%

ts? - I learnt something new from the financial content on Instagram

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%
38 26 38 22 4 3 7
18% 19% 18% 22% 13% 25% 20%
148 99 148 76 24 7 25
71% 73% 71% 75% 75% 58% 71%
19 10 19 3 3 2 3
9% 7% 9% 3% 9% 17% 9%
H
4 1 4 1 1 0 0
2% 1% 2% 1% 3% - -
186 125 186 98 28 10 32
89% 92% 89% 96% 88% 83% 91%
C C C A

ts? - I have benefited from the financial content I saw on Instagram

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%
40 28 40 23 7 2 8
19% 21% 19% 23% 22% 17% 23%

137 93 137 69 20 8 21
66% 68% 66% 68% 63% 67% 60%
29 14 29 9 5 2 6
14% 10% 14% 9% 16% 17% 17%

3 1 3 1 0 0 0
1% 1% 1% 1% - - -
177 121 177 92 27 10 29
85% 89% 85% 90% 84% 83% 83%
C
 nts? - TOP 2 BOX SUMMARY
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%

183 122 183 93 28 10 32

88% 90% 88% 91% 88% 83% 91%

188 127 188 93 30 11 33

90% 93% 90% 91% 94% 92% 94%

186 125 186 98 28 10 32

89% 92% 89% 96% 88% 83% 91%
C C C A

177 121 177 92 27 10 29

85% 89% 85% 90% 84% 83% 83%
C

- I found the financial content on TikTok easy to understand

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
84 67 85 77 8 0 13
37% 37% 37% 39% 28% - 30%

126 99 127 109 15 5 25

55% 55% 55% 55% 52% 100% 57%
AH
19 14 19 13 6 0 6
8% 8% 8% 7% 21% - 14%
AH
1 1 1 1 0 0 0
 0 1% 0 1% - - -
210 166 212 186 23 5 38
91% 92% 91% 93% 79% 100% 86%
I

- I found the financial content on TikTok relatable

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
83 69 85 73 11 1 14
36% 38% 37% 37% 38% 20% 32%

122 92 123 109 12 3 24

53% 51% 53% 55% 41% 60% 55%

22 17 21 17 4 1 6
10% 9% 9% 9% 14% 20% 14%
3 3 3 1 2 0 0
1% 2% 1% 1% 7% - -
AH
205 161 208 182 23 4 38
89% 89% 90% 91% 79% 80% 86%

- I learnt something new from the financial content on TikTok

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
89 74 91 80 10 1 15
39% 41% 39% 40% 34% 20% 34%
122 94 123 106 15 3 26
53% 52% 53% 53% 52% 60% 59%
18 12 17 13 4 1 3
 8% 7% 7% 7% 14% 20% 7%

1 1 1 1 0 0 0
0 1% 0 1% - - -
211 168 214 186 25 4 41
92% 93% 92% 93% 86% 80% 93%

- I have benefited from the financial content I saw on TikTok

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
73 62 74 64 8 2 11
32% 34% 32% 32% 28% 40% 25%
124 95 125 111 14 2 26
54% 52% 54% 56% 48% 40% 59%

30 21 30 23 6 1 7
13% 12% 13% 12% 21% 20% 16%
3 3 3 2 1 0 0
1% 2% 1% 1% 3% - -
197 157 199 175 22 4 37
86% 87% 86% 88% 76% 80% 84%

? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%

210 166 212 186 23 5 38

91% 92% 91% 93% 79% 100% 86%
I
 205 161 208 182 23 4 38
89% 89% 90% 91% 79% 80% 86%

211 168 214 186 25 4 41

92% 93% 92% 93% 86% 80% 93%

197 157 199 175 22 4 37

86% 87% 86% 88% 76% 80% 84%

following statements? - I found the financial content on X (formerly known as Twitter) easy to understand
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%
49 50 50 37 6 3 5
42% 42% 42% 47% 27% 100% 26%
AI
55 55 55 35 11 0 12
47% 46% 46% 45% 50% - 63%
M
13 13 13 5 5 0 2
11% 11% 11% 6% 23% - 11%
H
1 1 1 1 0 0 0
1% 1% 1% 1% - - -
104 105 105 72 17 3 17
88% 88% 88% 92% 77% 100% 89%

following statements? - I found the financial content on X (formerly known as Twitter) relatable
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

 100% 100% 100% 100% 100% 100% 100%
43 43 43 35 2 3 5
36% 36% 36% 45% 9% 100% 26%
I AI
64 65 65 35 19 0 11
54% 55% 55% 45% 86% - 58%
AHJ
10 10 10 7 1 0 3
8% 8% 8% 9% 5% - 16%
1 1 1 1 0 0 0
1% 1% 1% 1% - - -
107 108 108 70 21 3 16
91% 91% 91% 90% 95% 100% 84%

following statements? - I learnt something new from the financial content on X (formerly known as Twitter)
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%
52 52 52 39 6 2 5
44% 44% 44% 50% 27% 67% 26%
55 56 56 33 13 1 13
47% 47% 47% 42% 59% 33% 68%
L
9 9 9 4 3 0 1
8% 8% 8% 5% 14% - 5%

2 2 2 2 0 0 0
2% 2% 2% 3% - - -
107 108 108 72 19 3 18
91% 91% 91% 92% 86% 100% 95%

following statements? - I have benefited from the financial content I saw on X (formerly known as Twitter)
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
 E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%
43 43 43 31 8 2 6
36% 36% 36% 40% 36% 67% 32%

61 62 62 36 13 1 10
52% 52% 52% 46% 59% 33% 53%

12 12 12 9 1 0 3
10% 10% 10% 12% 5% - 16%

2 2 2 2 0 0 0
2% 2% 2% 3% - - -
104 105 105 67 21 3 16
88% 88% 88% 86% 95% 100% 84%

e following statements? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%

104 105 105 72 17 3 17

88% 88% 88% 92% 77% 100% 89%

107 108 108 70 21 3 16

91% 91% 91% 90% 95% 100% 84%

107 108 108 72 19 3 18

91% 91% 91% 92% 86% 100% 95%

104 105 105 67 21 3 16

 88% 88% 88% 86% 95% 100% 84%

s? - I found the financial content on YouTube easy to understand

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%
54 38 60 22 10 6 6
32% 35% 29% 36% 31% 32% 32%

101 63 133 35 17 13 9
60% 58% 64% 57% 53% 68% 47%

13 7 15 4 5 0 4
8% 6% 7% 7% 16% - 21%
A
0 0 1 0 0 0 0
- - 0 - - - -
155 101 193 57 27 19 15
92% 94% 92% 93% 84% 100% 79%

s? - I found the financial content on YouTube relatable

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%
55 39 60 25 7 6 6
33% 36% 29% 41% 22% 32% 32%
C
95 57 124 30 22 11 9
57% 53% 59% 49% 69% 58% 47%

18 11 24 5 3 2 4
11% 10% 11% 8% 9% 11% 21%
 0 1 1 1 0 0 0
- 1% 0 2% - - -
150 96 184 55 29 17 15
89% 89% 88% 90% 91% 89% 79%

s? - I learnt something new from the financial content on YouTube

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%
58 39 60 24 8 5 6
35% 36% 29% 39% 25% 26% 32%

86 51 119 30 18 11 9
51% 47% 57% 49% 56% 58% 47%

24 18 30 7 6 3 4
14% 17% 14% 11% 19% 16% 21%
0 0 0 0 0 0 0
- - - - - - -
144 90 179 54 26 16 15
86% 83% 86% 89% 81% 84% 79%

s? - I have benefited from the financial content I saw on YouTube

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%
53 35 57 23 6 5 6
32% 32% 27% 38% 19% 26% 32%

96 63 124 30 22 14 8
57% 58% 59% 49% 69% 74% 42%
 18 9 27 7 4 0 4
11% 8% 13% 11% 13% - 21%
1 1 1 1 0 0 1
1% 1% 0 2% - - 5%
A
149 98 181 53 28 19 14
89% 91% 87% 87% 88% 100% 74%

nts? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%

155 101 193 57 27 19 15

92% 94% 92% 93% 84% 100% 79%

150 96 184 55 29 17 15
89% 89% 88% 90% 91% 89% 79%

144 90 179 54 26 16 15
86% 83% 86% 89% 81% 84% 79%

149 98 181 53 28 19 14
89% 91% 87% 87% 88% 100% 74%

- I found the financial content on Others easy to understand

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%
 0 0 1 0 0 0 0
- - 20% - - - -
1 0 4 1 0 1 1
100% - 80% 100% - 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
1 0 5 1 0 1 1
100% - 100% 100% - 100% 100%

- I found the financial content on Others relatable

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%
1 0 2 0 0 1 0
100% - 40% - - 100% -
0 0 3 1 0 0 1
- - 60% 100% - - 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
1 0 5 1 0 1 1
100% - 100% 100% - 100% 100%

- I learnt something new from the financial content on Others

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%
0 0 1 0 0 0 0
- - 20% - - - -
 1 0 3 1 0 1 1
100% - 60% 100% - 100% 100%
0 0 1 0 0 0 0
- - 20% - - - -
0 0 0 0 0 0 0
- - - - - - -
1 0 4 1 0 1 1
100% - 80% 100% - 100% 100%

- I have benefited from the financial content I saw on Others

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%
0 0 0 0 0 0 0
- - - - - - -
1 0 3 0 0 1 0
100% - 60% - - 100% -
0 0 2 1 0 0 1
- - 40% 100% - - 100%
0 0 0 0 0 0 0
- - - - - - -
1 0 3 0 0 1 0
100% - 60% - - 100% -

? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%

1 0 5 1 0 1 1
100% - 100% 100% - 100% 100%
 1 0 5 1 0 1 1
100% - 100% 100% - 100% 100%

1 0 4 1 0 1 1
100% - 80% 100% - 100% 100%

1 0 3 0 0 1 0
100% - 60% - - 100% -

about whether it's trustworthy or safe?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%

76 46 83 41 7 4 5
43% 42% 43% 47% 28% 31% 56%
M

76 50 85 38 16 8 4
43% 45% 44% 43% 64% 62% 44%
A

21 13 24 8 2 1 0
12% 12% 12% 9% 8% 8% -

3 1 3 1 0 0 0
2% 1% 2% 1% - - -

152 96 168 79 23 12 9
86% 87% 86% 90% 92% 92% 100%

24 14 27 9 2 1 0
14% 13% 14% 10% 8% 8% -
 about whether it's trustworthy or safe?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%

87 53 87 38 14 7 15
42% 39% 42% 37% 44% 58% 43%

88 62 88 47 12 4 15
42% 46% 42% 46% 38% 33% 43%

29 18 29 14 5 1 5
14% 13% 14% 14% 16% 8% 14%

5 3 5 3 1 0 0
2% 2% 2% 3% 3% - -
175 115 175 85 26 11 30
84% 85% 84% 83% 81% 92% 86%
34 21 34 17 6 1 5
16% 15% 16% 17% 19% 8% 14%

out whether it's trustworthy or safe?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%

110 91 111 102 8 1 19

48% 50% 48% 51% 28% 20% 43%
 I

74 59 76 58 14 4 16
32% 33% 33% 29% 48% 80% 36%
H AH

40 29 39 34 7 0 9
17% 16% 17% 17% 24% - 20%

6 2 6 6 0 0 0
3% 1% 3% 3% - - -
184 150 187 160 22 5 35
80% 83% 81% 80% 76% 100% 80%
46 31 45 40 7 0 9
20% 17% 19% 20% 24% - 20%

ave you ever worry about whether it's trustworthy or safe?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%

59 60 60 43 9 1 6
50% 50% 50% 55% 41% 33% 32%

39 39 39 30 6 0 7
33% 33% 33% 38% 27% - 37%

16 16 16 3 7 2 5
14% 13% 13% 4% 32% 67% 26%
AH AH

4 4 4 2 0 0 1
 3% 3% 3% 3% - - 5%

98 99 99 73 15 1 13
83% 83% 83% 94% 68% 33% 68%
AIJ
20 20 20 5 7 2 6
17% 17% 17% 6% 32% 67% 32%
H AH L

bout whether it's trustworthy or safe?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%

73 50 90 33 10 10 13
43% 46% 43% 54% 31% 53% 68%
I AMN

62 40 80 20 13 5 5
37% 37% 38% 33% 41% 26% 26%

30 16 35 7 9 4 1
18% 15% 17% 11% 28% 21% 5%
H

3 2 4 1 0 0 0
2% 2% 2% 2% - - -

135 90 170 53 23 15 18
80% 83% 81% 87% 72% 79% 95%
MN
33 18 39 8 9 4 1
20% 17% 19% 13% 28% 21% 5%

out whether it's trustworthy or safe?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%

0 0 2 1 0 0 1
- - 40% 100% - - 100%

0 0 0 0 0 0 0
- - - - - - -

1 0 2 0 0 1 0
100% - 40% - - 100% -

0 0 1 0 0 0 0
- - 20% - - - -
0 0 2 1 0 0 1
- - 40% 100% - - 100%
1 0 3 0 0 1 0
100% - 60% - - 100% -

or unsafe?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%

142 92 155 70 21 11 9
81% 84% 79% 80% 84% 85% 100%
 34 18 40 18 4 2 0
19% 16% 21% 20% 16% 15% -

g or unsafe?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%

164 113 164 82 25 11 25

78% 83% 78% 80% 78% 92% 71%

45 23 45 20 7 1 10
22% 17% 22% 20% 22% 8% 29%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%

181 150 182 159 20 4 35

79% 83% 78% 80% 69% 80% 80%

49 31 50 41 9 1 9
21% 17% 22% 21% 31% 20% 20%
 t seemed misleading or unsafe?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%

97 98 98 68 14 2 14
82% 82% 82% 87% 64% 67% 74%
I

21 21 21 10 8 1 5
18% 18% 18% 13% 36% 33% 26%
AH

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%

123 81 148 46 21 16 11
73% 75% 71% 75% 66% 84% 58%

45 27 61 15 11 3 8
27% 25% 29% 25% 34% 16% 42%
L
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%

1 0 2 0 0 1 0
100% - 40% - - 100% -

0 0 3 1 0 0 1
- - 60% 100% - - 100%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%
93 53 104 49 12 7 6
53% 48% 53% 56% 48% 54% 67%
73 49 79 33 11 6 3
41% 45% 41% 38% 44% 46% 33%
9 8 11 5 2 0 0
5% 7% 6% 6% 8% - -

1 0 1 1 0 0 0
1% - 1% 1% - - -
166 102 183 82 23 13 9
94% 93% 94% 93% 92% 100% 100%
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%
107 66 107 44 17 9 13
51% 49% 51% 43% 53% 75% 37%
H
91 60 91 52 12 3 18
44% 44% 44% 51% 38% 25% 51%
11 10 11 6 3 0 4
5% 7% 5% 6% 9% - 11%
0 0 0 0 0 0 0
- - - - - - -
198 126 198 96 29 12 31
95% 93% 95% 94% 91% 100% 89%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
120 95 123 109 12 2 17
52% 52% 53% 55% 41% 40% 39%

90 72 90 76 13 2 21
39% 40% 39% 38% 45% 40% 48%
N
18 12 17 14 3 1 4
8% 7% 7% 7% 10% 20% 9%

2 2 2 1 1 0 2
1% 1% 1% 1% 3% - 5%
L
210 167 213 185 25 4 38
91% 92% 92% 93% 86% 80% 86%
 share clear and safe content?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%
75 75 75 51 10 3 12
64% 63% 63% 65% 45% 100% 63%
36 37 37 22 10 0 7
31% 31% 31% 28% 45% - 37%
6 6 6 4 2 0 0
5% 5% 5% 5% 9% - -
1 1 1 1 0 0 0
1% 1% 1% 1% - - -

111 112 112 73 20 3 19

94% 94% 94% 94% 91% 100% 100%
N

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%
94 57 119 42 14 10 11
56% 53% 57% 69% 44% 53% 58%
I
69 46 84 17 17 8 6
41% 43% 40% 28% 53% 42% 32%
H
5 5 6 2 1 1 2
3% 5% 3% 3% 3% 5% 11%

0 0 0 0 0 0 0
- - - - - - -
 163 103 203 59 31 18 17
97% 95% 97% 97% 97% 95% 89%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%
1 0 2 0 0 1 0
100% - 40% - - 100% -
0 0 3 1 0 0 1
- - 60% 100% - - 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
1 0 5 1 0 1 1
100% - 100% 100% - 100% 100%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%
46 35 50 21 5 3 2
26% 32% 26% 24% 20% 23% 22%

34 29 36 17 4 3 3
19% 26% 18% 19% 16% 23% 33%
N

92 55 98 42 14 5 7
52% 50% 50% 48% 56% 38% 78%
 49 35 50 24 8 5 3
28% 32% 26% 27% 32% 38% 33%

84 50 89 40 12 6 4
48% 45% 46% 45% 48% 46% 44%

58 35 65 31 8 4 7
33% 32% 33% 35% 32% 31% 78%
ALM
53 35 58 28 6 3 4
30% 32% 30% 32% 24% 23% 44%

65 41 68 40 7 3 5
37% 37% 35% 45% 28% 23% 56%

61 45 70 31 6 3 4
35% 41% 36% 35% 24% 23% 44%

1 0 2 0 0 0 0
1% - 1% - - - -
156 98 170 79 22 12 8
89% 89% 87% 90% 88% 92% 89%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%
61 40 61 32 12 1 16
29% 29% 29% 31% 38% 8% 46%

41 34 41 19 11 3 10
20% 25% 20% 19% 34% 25% 29%
C
 106 73 106 51 16 8 24
51% 54% 51% 50% 50% 67% 69%
L

45 33 45 25 9 3 7
22% 24% 22% 25% 28% 25% 20%

99 66 99 48 16 5 16
47% 49% 47% 47% 50% 42% 46%

81 47 81 41 7 6 10
39% 35% 39% 40% 22% 50% 29%

65 35 65 34 12 3 13
31% 26% 31% 33% 38% 25% 37%

70 48 70 37 12 6 11
33% 35% 33% 36% 38% 50% 31%

73 53 73 43 10 4 13
35% 39% 35% 42% 31% 33% 37%
1 1 1 0 1 0 0
0 1% 0 - 3% - -

188 128 188 90 30 11 33

90% 94% 90% 88% 94% 92% 94%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
58 46 58 54 4 1 12
25% 25% 25% 27% 14% 20% 27%

63 55 64 56 7 1 10
 27% 30% 28% 28% 24% 20% 23%

117 90 117 108 7 3 23

51% 50% 50% 54% 24% 60% 52%
I

67 61 67 57 7 3 9
29% 34% 29% 29% 24% 60% 20%

106 84 106 93 9 4 22
46% 46% 46% 47% 31% 80% 50%
I

88 67 89 77 9 3 20
38% 37% 38% 39% 31% 60% 45%
98 82 100 91 9 0 20
43% 45% 43% 46% 31% - 45%
J

106 86 107 92 14 1 20
46% 48% 46% 46% 48% 20% 45%

93 82 94 83 9 2 17
40% 45% 41% 42% 31% 40% 39%

1 0 1 1 0 0 0
0 - 0 1% - - -
208 167 210 180 26 5 38
90% 92% 91% 90% 90% 100% 86%

re than other platforms?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%
49 49 49 38 7 0 11
 42% 41% 41% 49% 32% - 58%
38 38 38 29 7 0 9
32% 32% 32% 37% 32% - 47%

59 60 60 37 11 2 10
50% 50% 50% 47% 50% 67% 53%

53 53 53 41 9 1 11
45% 45% 45% 53% 41% 33% 58%
C C C

57 58 58 40 11 0 6
48% 49% 49% 51% 50% - 32%

43 44 44 27 9 1 8
36% 37% 37% 35% 41% 33% 42%
55 55 55 36 12 1 14
47% 46% 46% 46% 55% 33% 74%
AL

55 56 56 38 9 1 8
47% 47% 47% 49% 41% 33% 42%

49 49 49 35 9 1 7
42% 41% 41% 45% 41% 33% 37%
0 0 0 0 0 0 0
- - - - - - -
107 108 108 72 20 3 18
91% 91% 91% 92% 91% 100% 95%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%
34 23 40 12 6 3 4
20% 21% 19% 20% 19% 16% 21%

33 27 38 9 8 2 3
20% 25% 18% 15% 25% 11% 16%
 82 54 102 31 17 10 7
49% 50% 49% 51% 53% 53% 37%

27 18 30 11 5 5 4
16% 17% 14% 18% 16% 26% 21%

80 49 93 32 13 15 8
48% 45% 44% 52% 41% 79% 42%
C AHI

71 46 84 27 9 11 8
42% 43% 40% 44% 28% 58% 42%
I
56 31 73 19 11 7 7
33% 29% 35% 31% 34% 37% 37%

61 38 70 27 7 9 10
36% 35% 33% 44% 22% 47% 53%
I

47 24 54 14 3 11 3
28% 22% 26% 23% 9% 58% 16%
AHI
1 1 2 0 0 0 0
1% 1% 1% - - - -
145 91 177 53 26 18 14
86% 84% 85% 87% 81% 95% 74%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%
0 0 0 0 0 0 0
- - - - - - -
1 0 1 0 0 1 0
 100% - 20% - - 100% -

1 0 1 0 0 1 0
100% - 20% - - 100% -

0 0 0 0 0 0 0
- - - - - - -

1 0 3 0 0 1 0
100% - 60% - - 100% -

0 0 1 0 0 0 0
- - 20% - - - -
1 0 2 1 0 1 1
100% - 40% 100% - 100% 100%

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 1 0 0 0 0
- - 20% - - - -
1 0 3 0 0 1 0
100% - 60% - - 100% -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
176 110 195 88 25 13 9
100% 100% 100% 100% 100% 100% 100%

51 41 59 27 8 3 3
29% 37% 30% 31% 32% 23% 33%

37 28 37 20 6 3 2
21% 25% 19% 23% 24% 23% 22%
C
 35 28 39 19 6 0 4
20% 25% 20% 22% 24% - 44%
N

27 22 27 16 5 2 1
15% 20% 14% 18% 20% 15% 11%
C C

25 21 26 12 5 1 3
14% 19% 13% 14% 20% 8% 33%

75 41 81 40 11 5 7
43% 37% 42% 45% 44% 38% 78%
AL

58 45 64 32 7 5 2
33% 41% 33% 36% 28% 38% 22%

32 28 35 17 6 0 2
18% 25% 18% 19% 24% - 22%

60 41 67 36 7 5 6
34% 37% 34% 41% 28% 38% 67%
AN

26 25 27 15 4 4 1
15% 23% 14% 17% 16% 31% 11%
C ACDG
0 0 0 0 0 0 0
- - - - - - -

19 4 22 5 4 0 1
11% 4% 11% 6% 16% - 11%
F F
60 46 64 33 9 3 4
34% 42% 33% 38% 36% 23% 44%
C
110 69 120 60 14 10 7
63% 63% 62% 68% 56% 77% 78%
 C

85 66 95 45 12 5 5
48% 60% 49% 51% 48% 38% 56%
ACD
74 52 81 41 10 5 6
42% 47% 42% 47% 40% 38% 67%
N
51 42 52 27 7 6 3
29% 38% 27% 31% 28% 46% 33%
C ACDG

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
209 136 209 102 32 12 35
100% 100% 100% 100% 100% 100% 100%

70 49 70 30 15 5 12
33% 36% 33% 29% 47% 42% 34%

30 22 30 16 7 2 7
14% 16% 14% 16% 22% 17% 20%

53 41 53 32 7 4 9
25% 30% 25% 31% 22% 33% 26%
C

37 26 37 16 6 3 4
18% 19% 18% 16% 19% 25% 11%

39 24 39 25 4 2 7
19% 18% 19% 25% 13% 17% 20%

80 53 80 41 11 3 11
 38% 39% 38% 40% 34% 25% 31%

63 45 63 24 16 6 9
30% 33% 30% 24% 50% 50% 26%
AH

29 25 29 20 3 3 6
14% 18% 14% 20% 9% 25% 17%
C

66 41 66 37 7 3 12
32% 30% 32% 36% 22% 25% 34%

38 30 38 21 8 1 9
18% 22% 18% 21% 25% 8% 26%
0 0 0 0 0 0 0
- - - - - - -

24 10 24 7 3 2 2
11% 7% 11% 7% 9% 17% 6%

73 54 73 43 11 5 15
35% 40% 35% 42% 34% 42% 43%
C
112 77 112 52 20 7 16
54% 57% 54% 51% 63% 58% 46%

105 75 105 51 19 8 18
50% 55% 50% 50% 59% 67% 51%

91 59 91 53 10 4 17
44% 43% 44% 52% 31% 33% 49%
I
56 42 56 29 12 3 13
27% 31% 27% 28% 38% 25% 37%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%

74 66 74 67 5 2 17
32% 36% 32% 34% 17% 40% 39%

48 42 48 40 7 1 7
21% 23% 21% 20% 24% 20% 16%

63 52 64 58 5 1 14
27% 29% 28% 29% 17% 20% 32%

59 54 60 58 2 0 9
26% 30% 26% 29% 7% - 20%
I

62 56 64 59 4 1 11
27% 31% 28% 30% 14% 20% 25%

97 77 97 85 10 2 18
42% 43% 42% 43% 34% 40% 41%

72 59 74 65 8 1 14
31% 33% 32% 33% 28% 20% 32%

59 53 59 49 8 2 12
26% 29% 25% 25% 28% 40% 27%

85 71 87 79 4 4 19
37% 39% 38% 40% 14% 80% 43%
I I

48 44 48 44 3 1 10
21% 24% 21% 22% 10% 20% 23%
0 0 0 0 0 0 0
- - - - - - -
 22 8 21 21 2 0 5
10% 4% 9% 11% 7% - 11%
F
90 77 91 78 11 2 18
39% 43% 39% 39% 38% 40% 41%
128 102 130 113 14 3 22
56% 56% 56% 57% 48% 60% 50%

129 115 130 112 14 4 27

56% 64% 56% 56% 48% 80% 61%

118 100 120 108 8 4 24

51% 55% 52% 54% 28% 80% 55%
I I N
77 68 77 65 10 2 14
33% 38% 33% 33% 34% 40% 32%

erly known as Twitter).

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

118 119 119 78 22 3 19

100% 100% 100% 100% 100% 100% 100%

47 48 48 36 8 1 8
40% 40% 40% 46% 36% 33% 42%

39 40 40 32 3 1 5
33% 34% 34% 41% 14% 33% 26%
I

42 42 42 28 10 0 6
36% 35% 35% 36% 45% - 32%

42 43 43 33 5 0 7
36% 36% 36% 42% 23% - 37%
 39 39 39 26 7 2 7
33% 33% 33% 33% 32% 67% 37%

51 51 51 37 8 1 10
43% 43% 43% 47% 36% 33% 53%

49 49 49 30 10 2 9
42% 41% 41% 38% 45% 67% 47%

36 36 36 26 8 0 4
31% 30% 30% 33% 36% - 21%

48 48 48 35 7 2 7
41% 40% 40% 45% 32% 67% 37%

36 37 37 31 3 0 5
31% 31% 31% 40% 14% - 26%
I
0 0 0 0 0 0 0
- - - - - - -

6 6 6 3 1 0 0
5% 5% 5% 4% 5% - -

59 60 60 43 10 1 7
50% 50% 50% 55% 45% 33% 37%

77 77 77 50 14 2 14
65% 65% 65% 64% 64% 67% 74%

73 74 74 53 13 1 11
62% 62% 62% 68% 59% 33% 58%
67 67 67 44 12 3 10
57% 56% 56% 56% 55% 100% 53%
55 56 56 46 4 1 7
47% 47% 47% 59% 18% 33% 37%
I
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
168 108 209 61 32 19 19
100% 100% 100% 100% 100% 100% 100%

45 26 53 12 10 8 3
27% 24% 25% 20% 31% 42% 16%

16 15 19 7 1 3 2
10% 14% 9% 11% 3% 16% 11%

29 24 34 7 7 5 2
17% 22% 16% 11% 22% 26% 11%

19 11 23 12 1 1 4
11% 10% 11% 20% 3% 5% 21%
I

24 17 28 9 7 3 3
14% 16% 13% 15% 22% 16% 16%

65 37 80 29 5 10 5
39% 34% 38% 48% 16% 53% 26%
I I

59 38 68 23 7 8 7
35% 35% 33% 38% 22% 42% 37%

16 14 21 5 6 2 3
10% 13% 10% 8% 19% 11% 16%

66 41 80 23 14 9 6
39% 38% 38% 38% 44% 47% 32%
 12 11 13 8 1 1 2
7% 10% 6% 13% 3% 5% 11%
C
0 0 0 0 0 0 0
- - - - - - -

22 12 28 6 2 0 5
13% 11% 13% 10% 6% - 26%
LN
38 32 45 12 7 6 3
23% 30% 22% 20% 22% 32% 16%
89 54 107 36 10 13 7
53% 50% 51% 59% 31% 68% 37%
I I

71 44 86 25 14 11 8
42% 41% 41% 41% 44% 58% 42%
78 49 95 28 18 10 8
46% 45% 45% 46% 56% 53% 42%

24 21 27 12 2 4 3
14% 19% 13% 20% 6% 21% 16%
C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
1 -** 5 1 -** 1 1
100% - ** 100% 100% - ** 100% 100%

0 0 1 0 0 0 0
- - 20% - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 1 0 0 0 0
- - 20% - - - -
 0 0 0 0 0 0 0
- - - - - - -

0 0 1 0 0 0 0
- - 20% - - - -

0 0 2 0 0 0 0
- - 40% - - - -

0 0 2 1 0 0 1
- - 40% 100% - - 100%

0 0 1 0 0 0 0
- - 20% - - - -

1 0 2 0 0 1 0
100% - 40% - - 100% -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 1 0 0 0 0
- - 20% - - - -
0 0 1 0 0 0 0
- - 20% - - - -
0 0 3 1 0 0 1
- - 60% 100% - - 100%

0 0 2 0 0 0 0
- - 40% - - - -
1 0 3 0 0 1 0
100% - 60% - - 100% -
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%

87 77 89 78 9 2 16
38% 43% 38% 39% 31% 40% 36%

84 74 85 72 10 3 18
37% 41% 37% 36% 34% 60% 41%

108 91 110 94 14 2 26
47% 50% 47% 47% 48% 40% 59%
L

79 60 79 69 10 0 18
34% 33% 34% 35% 34% - 41%

64 56 65 58 6 1 8
28% 31% 28% 29% 21% 20% 18%

57 47 58 51 6 1 9
25% 26% 25% 26% 21% 20% 20%

44 41 44 38 6 0 9
19% 23% 19% 19% 21% - 20%

36 35 36 33 3 0 5
16% 19% 16% 17% 10% - 11%

62 55 61 53 7 2 13
27% 30% 26% 27% 24% 40% 30%

62 51 63 54 7 2 11
27% 28% 27% 27% 24% 40% 25%
0 0 0 0 0 0 0
- - - - - - -
 17 8 17 16 1 1 3
7% 4% 7% 8% 3% 20% 7%
165 142 167 141 22 4 32
72% 78% 72% 71% 76% 80% 73%
117 93 118 101 16 1 22
51% 51% 51% 51% 55% 20% 50%

57 47 58 51 6 1 9
25% 26% 25% 26% 21% 20% 20%
62 59 62 54 8 0 11
27% 33% 27% 27% 28% - 25%

89 75 89 76 11 3 16
39% 41% 38% 38% 38% 60% 36%
141 114 143 122 19 2 25
61% 63% 62% 61% 66% 40% 57%

113 99 113 98 13 3 21
49% 55% 49% 49% 45% 60% 48%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

57 47 58 51 6 1 9
100% 100% 100% 100% 100% 100% 100%

38 31 39 36 2 1 6
67% 66% 67% 71% 33% 100% 67%

31 27 32 31 0 1 4
54% 57% 55% 61% - 100% 44%
I I

28 23 28 25 2 1 4
49% 49% 48% 49% 33% 100% 44%
 23 19 23 22 1 0 3
40% 40% 40% 43% 17% - 33%

28 26 29 29 0 0 3
49% 55% 50% 57% - - 33%
I

19 19 20 20 0 0 3
33% 40% 34% 39% - - 33%

33 29 34 32 2 0 6
58% 62% 59% 63% 33% - 67%

21 19 21 20 0 1 4
37% 40% 36% 39% - 100% 44%
I

42 34 42 38 4 0 7
74% 72% 72% 75% 67% - 78%

27 26 27 25 1 1 5
47% 55% 47% 49% 17% 100% 56%

38 32 39 35 4 0 5
67% 68% 67% 69% 67% - 56%

30 26 31 28 3 0 4
53% 55% 53% 55% 50% - 44%
1 1 1 1 0 0 0
2% 2% 2% 2% - - -

54 46 55 48 6 1 9
95% 98% 95% 94% 100% 100% 100%

41 34 42 39 2 1 5
 72% 72% 72% 76% 33% 100% 56%
I

36 32 37 35 2 0 6
63% 68% 64% 69% 33% - 67%

46 39 47 41 6 0 6
81% 83% 81% 80% 100% - 67%
J

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
63 58 64 58 5 1 8
27% 32% 28% 29% 17% 20% 18%

102 80 103 93 8 3 18
44% 44% 44% 47% 28% 60% 41%
69 62 69 62 7 0 11
30% 34% 30% 31% 24% - 25%

92 68 93 82 8 3 17
40% 38% 40% 41% 28% 60% 39%

70 50 72 62 8 2 12
30% 28% 31% 31% 28% 40% 27%

52 44 52 44 7 1 10
23% 24% 22% 22% 24% 20% 23%

57 48 57 49 7 1 11
25% 27% 25% 25% 24% 20% 25%
81 68 82 75 7 1 18
 35% 38% 35% 38% 24% 20% 41%

58 53 59 54 5 0 14
25% 29% 25% 27% 17% - 32%

58 55 58 50 8 0 8
25% 30% 25% 25% 28% - 18%

55 50 55 50 4 1 9
24% 28% 24% 25% 14% 20% 20%

66 58 67 61 4 2 12
29% 32% 29% 31% 14% 40% 27%
0 0 0 0 0 0 0
- - - - - - -

e-related ad or content for a brand on TikTok?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%

75 64 76 66 7 3 20
33% 35% 33% 33% 24% 60% 45%
L

73 60 74 63 10 1 17
32% 33% 32% 32% 34% 20% 39%
 82 62 82 76 4 2 15
36% 34% 35% 38% 14% 40% 34%
I

70 56 71 67 3 1 14
30% 31% 31% 34% 10% 20% 32%
I

63 56 63 55 7 1 11
27% 31% 27% 28% 24% 20% 25%

60 47 61 53 8 0 9
26% 26% 26% 27% 28% - 20%

63 53 63 55 7 1 14
27% 29% 27% 28% 24% 20% 32%

68 60 70 62 7 1 14
30% 33% 30% 31% 24% 20% 32%
 76 62 78 66 10 2 18
33% 34% 34% 33% 34% 40% 41%

73 56 73 67 3 4 18
32% 31% 31% 34% 10% 80% 41%
I AHI

61 55 63 55 7 1 12
27% 30% 27% 28% 24% 20% 27%

68 59 69 61 7 1 14
30% 33% 30% 31% 24% 20% 32%

0 0 0 0 0 0 0
- - - - - - -
9 4 8 9 0 0 1
4% 2% 3% 5% - - 2%

finance-related ad or content for a brand on TikTok?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
75 64 76 66 7 3 20
33% 35% 33% 33% 24% 60% 45%
L
73 60 74 63 10 1 17
32% 33% 32% 32% 34% 20% 39%

82 62 82 76 4 2 15
36% 34% 35% 38% 14% 40% 34%
I
70 56 71 67 3 1 14
30% 31% 31% 34% 10% 20% 32%
I
63 56 63 55 7 1 11
27% 31% 27% 28% 24% 20% 25%

60 47 61 53 8 0 9
26% 26% 26% 27% 28% - 20%
63 53 63 55 7 1 14
27% 29% 27% 28% 24% 20% 32%

68 60 70 62 7 1 14
30% 33% 30% 31% 24% 20% 32%

76 62 78 66 10 2 18
33% 34% 34% 33% 34% 40% 41%
73 56 73 67 3 4 18
32% 31% 31% 34% 10% 80% 41%
I AHI
61 55 63 55 7 1 12
27% 30% 27% 28% 24% 20% 27%
68 59 69 61 7 1 14
30% 33% 30% 31% 24% 20% 32%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
 E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
100 86 101 90 9 2 19
43% 48% 44% 45% 31% 40% 43%
103 86 104 91 9 4 18
45% 48% 45% 46% 31% 80% 41%
I
59 52 59 55 4 0 8
26% 29% 25% 28% 14% - 18%
92 80 93 82 10 1 20
40% 44% 40% 41% 34% 20% 45%

113 99 116 97 16 3 21
49% 55% 50% 49% 55% 60% 48%

79 66 80 69 8 3 15
34% 36% 34% 35% 28% 60% 34%
67 61 69 61 6 2 11
29% 34% 30% 31% 21% 40% 25%
0 0 0 0 0 0 0
- - - - - - -

26 8 24 24 2 0 7
11% 4% 10% 12% 7% - 16%
F F
204 173 208 176 27 5 37
89% 96% 90% 88% 93% 100% 84%
ABEG

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
86 69 87 76 9 2 14
 37% 38% 38% 38% 31% 40% 32%
50 38 51 41 9 2 14
22% 21% 22% 21% 31% 40% 32%
L
94 74 94 83 11 1 16
41% 41% 41% 42% 38% 20% 36%

Gurus/Experts
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

100 86 101 90 9 2 19
100% 100% 100% 100% 100% 100% 100%
34 32 34 31 2 1 5
34% 37% 34% 34% 22% 50% 26%

15 12 16 14 2 0 6
15% 14% 16% 16% 22% - 32%
L
51 42 51 45 5 1 8
51% 49% 50% 50% 56% 50% 42%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

103 86 104 91 9 4 18
100% 100% 100% 100% 100% 100% 100%
32 28 32 29 2 1 4
31% 33% 31% 32% 22% 25% 22%
 20 17 20 16 2 2 6
19% 20% 19% 18% 22% 50% 33%
L
51 41 52 46 5 1 8
50% 48% 50% 51% 56% 25% 44%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

59 52 59 55 4 -** 8
100% 100% 100% 100% 100% - ** 100%
21 20 21 19 2 0 2
36% 38% 36% 35% 50% - 25%
11 10 11 11 0 0 2
19% 19% 19% 20% - - 25%
27 22 27 25 2 0 4
46% 42% 46% 45% 50% - 50%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

92 80 93 82 10 1 20
100% 100% 100% 100% 100% 100% 100%
28 25 28 26 1 1 5
30% 31% 30% 32% 10% 100% 25%
21 17 22 18 4 0 8
23% 21% 24% 22% 40% - 40%
43 38 43 38 5 0 7
47% 48% 46% 46% 50% - 35%
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

113 99 116 97 16 3 21
100% 100% 100% 100% 100% 100% 100%
40 34 41 34 6 1 6
35% 34% 35% 35% 38% 33% 29%
27 25 29 22 6 1 8
24% 25% 25% 23% 38% 33% 38%
L
46 40 46 41 4 1 7
41% 40% 40% 42% 25% 33% 33%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

79 66 80 69 8 3 15
100% 100% 100% 100% 100% 100% 100%
27 23 27 23 3 1 6
34% 35% 34% 33% 38% 33% 40%
17 13 18 16 0 2 4
22% 20% 23% 23% - 67% 27%
I
35 30 35 30 5 0 5
44% 45% 44% 43% 63% - 33%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

 atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

67 61 69 61 6 2 11
100% 100% 100% 100% 100% 100% 100%
23 22 24 22 2 0 2
34% 36% 35% 36% 33% - 18%
20 17 21 17 3 1 5
30% 28% 30% 28% 50% 50% 45%

24 22 24 22 1 1 4
36% 36% 35% 36% 17% 50% 36%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

-** -** -** -** -** -** -**

- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%

64 58 64 58 3 3 16
28% 32% 28% 29% 10% 60% 36%
I I

79 64 81 73 7 1 10
34% 35% 35% 37% 24% 20% 23%

92 72 94 81 9 4 18
40% 40% 41% 41% 31% 80% 41%
I

74 65 75 65 8 2 14
32% 36% 32% 33% 28% 40% 32%

72 60 74 64 9 1 14
31% 33% 32% 32% 31% 20% 32%

92 74 93 80 11 2 15
40% 41% 40% 40% 38% 40% 34%

67 59 67 58 7 2 11
29% 33% 29% 29% 24% 40% 25%

74 62 76 66 8 2 12
32% 34% 33% 33% 28% 40% 27%

60 54 61 55 4 2 10
26% 30% 26% 28% 14% 40% 23%
 67 59 68 61 7 0 9
29% 33% 29% 31% 24% - 20%

0 0 0 0 0 0 0
- - - - - - -
19 7 17 18 1 0 6
8% 4% 7% 9% 3% - 14%

172 142 175 150 21 4 32

75% 78% 75% 75% 72% 80% 73%

110 92 112 99 11 2 16
48% 51% 48% 50% 38% 40% 36%

92 74 93 80 11 2 15
40% 41% 40% 40% 38% 40% 34%

74 62 76 66 8 2 12
32% 34% 33% 33% 28% 40% 27%

101 90 103 91 10 2 15
44% 50% 44% 46% 34% 40% 34%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

100 86 101 90 9 2 19
100% 100% 100% 100% 100% 100% 100%

39 34 39 35 3 1 9
39% 40% 39% 39% 33% 50% 47%
 43 38 43 42 1 0 5
43% 44% 43% 47% 11% - 26%
I

54 45 55 51 3 1 10
54% 52% 54% 57% 33% 50% 53%

40 36 40 37 3 0 8
40% 42% 40% 41% 33% - 42%

34 29 35 31 4 0 7
34% 34% 35% 34% 44% - 37%

50 41 51 46 4 1 10
50% 48% 50% 51% 44% 50% 53%

41 35 41 38 2 1 6
41% 41% 41% 42% 22% 50% 32%

44 39 45 40 4 1 7
44% 45% 45% 44% 44% 50% 37%

35 31 35 33 1 1 7
35% 36% 35% 37% 11% 50% 37%

43 37 43 40 3 0 7
43% 43% 43% 44% 33% - 37%

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

88 75 89 79 9 1 17
88% 87% 88% 88% 100% 50% 89%

58 50 58 54 3 1 8
 58% 58% 57% 60% 33% 50% 42%
50 41 51 46 4 1 10
50% 48% 50% 51% 44% 50% 53%

44 39 45 40 4 1 7
44% 45% 45% 44% 44% 50% 37%
59 52 59 54 4 1 11
59% 60% 58% 60% 44% 50% 58%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

103 86 104 91 9 4 18
100% 100% 100% 100% 100% 100% 100%

44 41 44 39 2 3 10
43% 48% 42% 43% 22% 75% 56%

49 43 50 45 4 1 8
48% 50% 48% 49% 44% 25% 44%

52 43 52 46 2 4 11
50% 50% 50% 51% 22% 100% 61%
I

48 44 49 43 4 2 7
47% 51% 47% 47% 44% 50% 39%

45 38 46 41 4 1 10
44% 44% 44% 45% 44% 25% 56%
 57 49 57 50 5 2 10
55% 57% 55% 55% 56% 50% 56%

49 42 49 43 5 1 9
48% 49% 47% 47% 56% 25% 50%

39 34 39 36 2 1 8
38% 40% 38% 40% 22% 25% 44%

36 33 36 34 0 2 5
35% 38% 35% 37% - 50% 28%
I I

37 33 38 36 2 0 5
36% 38% 37% 40% 22% - 28%

0 0 0 0 0 0 0
- - - - - - -
1 0 1 1 0 0 0
1% - 1% 1% - - -

91 78 92 81 7 4 16
88% 91% 88% 89% 78% 100% 89%

68 59 69 62 6 1 12
66% 69% 66% 68% 67% 25% 67%
57 49 57 50 5 2 10
55% 57% 55% 55% 56% 50% 56%

39 34 39 36 2 1 8
38% 40% 38% 40% 22% 25% 44%

53 48 54 50 2 2 7
51% 56% 52% 55% 22% 50% 39%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

59 52 59 55 4 -** 8
100% 100% 100% 100% 100% - ** 100%

25 22 25 25 0 0 5
42% 42% 42% 45% - - 63%

28 27 28 27 1 0 3
47% 52% 47% 49% 25% - 38%

30 25 30 28 2 0 4
51% 48% 51% 51% 50% - 50%

31 29 31 29 2 0 4
53% 56% 53% 53% 50% - 50%

29 26 29 27 2 0 4
49% 50% 49% 49% 50% - 50%

29 26 29 29 0 0 5
49% 50% 49% 53% - - 63%
I

35 31 35 33 2 0 3
59% 60% 59% 60% 50% - 38%

23 20 23 23 0 0 2
39% 38% 39% 42% - - 25%

26 24 26 26 0 0 4
44% 46% 44% 47% - - 50%
 27 25 27 26 1 0 2
46% 48% 46% 47% 25% - 25%

0 0 0 0 0 0 0
- - - - - - -
1 0 1 1 0 0 0
2% - 2% 2% - - -

52 46 52 48 4 0 7
88% 88% 88% 87% 100% - 88%

43 39 43 41 2 0 4
73% 75% 73% 75% 50% - 50%
29 26 29 29 0 0 5
49% 50% 49% 53% - - 63%
I

23 20 23 23 0 0 2
39% 38% 39% 42% - - 25%

38 36 38 37 1 0 4
64% 69% 64% 67% 25% - 50%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

92 80 93 82 10 1 20
100% 100% 100% 100% 100% 100% 100%

35 32 35 33 2 0 11
38% 40% 38% 40% 20% - 55%
L

41 36 41 38 3 0 7
45% 45% 44% 46% 30% - 35%

47 37 47 44 2 1 11
51% 46% 51% 54% 20% 100% 55%
I

41 37 41 38 2 1 10
45% 46% 44% 46% 20% 100% 50%

44 37 44 38 6 0 10
48% 46% 47% 46% 60% - 50%

45 37 45 42 3 0 7
49% 46% 48% 51% 30% - 35%

36 32 36 33 3 0 6
39% 40% 39% 40% 30% - 30%

39 36 39 36 3 0 7
42% 45% 42% 44% 30% - 35%

31 30 32 30 2 0 4
34% 38% 34% 37% 20% - 20%

39 35 39 35 4 0 6
42% 44% 42% 43% 40% - 30%

0 0 0 0 0 0 0
- - - - - - -
1 1 1 1 0 0 0
1% 1% 1% 1% - - -

82 69 82 73 8 1 19
89% 86% 88% 89% 80% 100% 95%

54 48 54 49 5 0 11
 59% 60% 58% 60% 50% - 55%
45 37 45 42 3 0 7
49% 46% 48% 51% 30% - 35%

39 36 39 36 3 0 7
42% 45% 42% 44% 30% - 35%

51 47 52 47 5 0 8
55% 59% 56% 57% 50% - 40%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

113 99 116 97 16 3 21
100% 100% 100% 100% 100% 100% 100%

41 39 41 38 1 2 8
36% 39% 35% 39% 6% 67% 38%
I I

52 45 53 48 5 0 7
46% 45% 46% 49% 31% - 33%

50 45 52 45 5 2 11
44% 45% 45% 46% 31% 67% 52%

44 41 44 41 3 0 8
39% 41% 38% 42% 19% - 38%

46 40 47 40 7 0 8
41% 40% 41% 41% 44% - 38%
 56 48 57 48 8 1 9
50% 48% 49% 49% 50% 33% 43%

39 34 39 32 6 1 5
35% 34% 34% 33% 38% 33% 24%

49 43 51 46 4 1 9
43% 43% 44% 47% 25% 33% 43%

40 37 41 36 3 2 6
35% 37% 35% 37% 19% 67% 29%

43 38 43 40 3 0 8
38% 38% 37% 41% 19% - 38%
0 0 0 0 0 0 0
- - - - - - -
1 0 1 1 0 0 0
1% - 1% 1% - - -

91 81 93 81 10 2 18
81% 82% 80% 84% 63% 67% 86%

64 56 65 56 8 1 9
57% 57% 56% 58% 50% 33% 43%
56 48 57 48 8 1 9
50% 48% 49% 49% 50% 33% 43%

49 43 51 46 4 1 9
43% 43% 44% 47% 25% 33% 43%
62 56 63 56 5 2 11
55% 57% 54% 58% 31% 67% 52%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

79 66 80 69 8 3 15
100% 100% 100% 100% 100% 100% 100%

30 26 30 26 2 2 7
38% 39% 38% 38% 25% 67% 47%

35 31 35 31 3 1 7
44% 47% 44% 45% 38% 33% 47%

39 33 40 34 3 3 6
49% 50% 50% 49% 38% 100% 40%

38 33 38 32 4 2 7
48% 50% 48% 46% 50% 67% 47%

37 31 38 34 3 1 9
47% 47% 48% 49% 38% 33% 60%

41 35 42 36 5 1 8
52% 53% 53% 52% 63% 33% 53%

24 21 24 22 1 1 5
30% 32% 30% 32% 13% 33% 33%

34 30 35 30 4 1 6
43% 45% 44% 43% 50% 33% 40%

26 23 26 24 1 1 5
33% 35% 33% 35% 13% 33% 33%

33 30 33 30 3 0 8
42% 45% 41% 43% 38% - 53%
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -

67 56 68 58 7 3 12
85% 85% 85% 84% 88% 100% 80%

41 36 41 37 3 1 8
52% 55% 51% 54% 38% 33% 53%
41 35 42 36 5 1 8
52% 53% 53% 52% 63% 33% 53%

34 30 35 30 4 1 6
43% 45% 44% 43% 50% 33% 40%
43 38 43 38 4 1 9
54% 58% 54% 55% 50% 33% 60%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

67 61 69 61 6 2 11
100% 100% 100% 100% 100% 100% 100%

25 24 25 23 0 2 5
37% 39% 36% 38% - 100% 45%
I

27 25 28 25 2 1 6
40% 41% 41% 41% 33% 50% 55%

33 31 35 30 3 2 4
49% 51% 51% 49% 50% 100% 36%

31 29 31 28 2 1 5
46% 48% 45% 46% 33% 50% 45%
 30 28 31 27 3 1 6
45% 46% 45% 44% 50% 50% 55%

39 36 40 36 2 2 7
58% 59% 58% 59% 33% 100% 64%

34 32 34 31 2 1 6
51% 52% 49% 51% 33% 50% 55%

27 27 29 28 0 1 4
40% 44% 42% 46% - 50% 36%
I

27 25 27 26 0 1 6
40% 41% 39% 43% - 50% 55%
I

32 29 32 30 2 0 6
48% 48% 46% 49% 33% - 55%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

56 52 58 51 5 2 8
84% 85% 84% 84% 83% 100% 73%

39 37 40 36 3 1 7
58% 61% 58% 59% 50% 50% 64%
39 36 40 36 2 2 7
58% 59% 58% 59% 33% 100% 64%

27 27 29 28 0 1 4
40% 44% 42% 46% - 50% 36%
I
44 41 44 41 2 1 8
66% 67% 64% 67% 33% 50% 73%
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

-** -** -** -** -** -** -**

- ** - ** - ** - ** - ** - ** - **

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
 0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

- I like learning about finance from financial creators on TikTok

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
81 68 82 75 7 0 14
35% 38% 35% 38% 24% - 32%
135 106 135 116 16 5 27
59% 59% 58% 58% 55% 100% 61%
14 7 15 9 6 0 3
6% 4% 6% 5% 21% - 7%
AH
0 0 0 0 0 0 0
- - - - - - -
216 174 217 191 23 5 41
94% 96% 94% 96% 79% 100% 93%
 I

- Financial creators on TikTok inspired me to try new products/habits

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
88 77 90 82 8 0 14
38% 43% 39% 41% 28% - 32%
120 89 120 102 16 4 25
52% 49% 52% 51% 55% 80% 57%
19 13 19 13 5 1 4
8% 7% 8% 7% 17% 20% 9%
H
3 2 3 3 0 0 1
1% 1% 1% 2% - - 2%
208 166 210 184 24 4 39
90% 92% 91% 92% 83% 80% 89%

- I have discovered new products/habits while watching financial creators' content on TikTok
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
78 67 80 71 8 1 12
34% 37% 34% 36% 28% 20% 27%
131 103 132 113 17 3 26
57% 57% 57% 57% 59% 60% 59%
14 5 13 10 3 1 5
 6% 3% 6% 5% 10% 20% 11%
7 6 7 6 1 0 1
3% 3% 3% 3% 3% - 2%
209 170 212 184 25 4 38
91% 94% 91% 92% 86% 80% 86%

- I trust financial content from creators more than brands on TikTok.

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
75 66 76 69 7 0 8
33% 36% 33% 35% 24% - 18%

108 87 110 92 15 4 23
47% 48% 47% 46% 52% 80% 52%
43 25 42 35 7 1 12
19% 14% 18% 18% 24% 20% 27%
4 3 4 4 0 0 1
2% 2% 2% 2% - - 2%
183 153 186 161 22 4 31
80% 85% 80% 81% 76% 80% 70%

- I find useful financial tips/information from financial creators' content on TikTok.

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
74 65 76 68 8 0 12
32% 36% 33% 34% 28% - 27%
 133 102 132 113 15 5 24
58% 56% 57% 57% 52% 100% 55%
20 12 21 17 5 0 8
9% 7% 9% 9% 17% - 18%
L
3 2 3 2 1 0 0
1% 1% 1% 1% 3% - -
207 167 208 181 23 5 36
90% 92% 90% 91% 79% 100% 82%

- I find brands who use ordinary financial creators more reliable than those who use celebrities.
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%
81 67 83 76 6 1 14
35% 37% 36% 38% 21% 20% 32%
115 92 115 99 15 3 19
50% 51% 50% 50% 52% 60% 43%
30 19 30 21 8 1 10
13% 10% 13% 11% 28% 20% 23%
AH M
4 3 4 4 0 0 1
2% 2% 2% 2% - - 2%
196 159 198 175 21 4 33
85% 88% 85% 88% 72% 80% 75%
I

- I pay more attention to financial creators who have many followers on TikTok.
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 230 181 232 200 29 5 44
100% 100% 100% 100% 100% 100% 100%
77 65 78 69 8 1 11
33% 36% 34% 35% 28% 20% 25%
123 96 123 106 15 4 25
53% 53% 53% 53% 52% 80% 57%
26 17 26 21 5 0 7
11% 9% 11% 11% 17% - 16%
4 3 5 4 1 0 1
2% 2% 2% 2% 3% - 2%
200 161 201 175 23 5 36
87% 89% 87% 88% 79% 100% 82%

ncial creators on TikTok? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

230 181 232 200 29 5 44

100% 100% 100% 100% 100% 100% 100%

216 174 217 191 23 5 41

94% 96% 94% 96% 79% 100% 93%
I

208 166 210 184 24 4 39

90% 92% 91% 92% 83% 80% 89%

209 170 212 184 25 4 38

91% 94% 91% 92% 86% 80% 86%

183 153 186 161 22 4 31

80% 85% 80% 81% 76% 80% 70%
 207 167 208 181 23 5 36
90% 92% 90% 91% 79% 100% 82%

196 159 198 175 21 4 33

85% 88% 85% 88% 72% 80% 75%
I

200 161 201 175 23 5 36

87% 89% 87% 88% 79% 100% 82%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

244 151 290 123 42 23 33

100% 100% 100% 100% 100% 100% 100%
102 65 126 51 22 10 16
42% 43% 43% 41% 52% 43% 48%

97 59 112 54 15 7 14
40% 39% 39% 44% 36% 30% 42%

34 19 38 15 2 4 2
14% 13% 13% 12% 5% 17% 6%

11 8 14 3 3 2 1
5% 5% 5% 2% 7% 9% 3%
142 86 164 72 20 13 17
58% 57% 57% 59% 48% 57% 52%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

244 151 290 123 42 23 33

100% 100% 100% 100% 100% 100% 100%
130 76 153 57 17 12 6
53% 50% 53% 46% 40% 52% 18%

160 102 182 82 24 13 24

66% 68% 63% 67% 57% 57% 73%
183 114 223 90 32 16 27
75% 75% 77% 73% 76% 70% 82%

55 39 66 26 10 4 3
23% 26% 23% 21% 24% 17% 9%

81 53 98 37 11 9 8
33% 35% 34% 30% 26% 39% 24%

64 42 71 31 6 5 2
26% 28% 24% 25% 14% 22% 6%

21 15 23 9 6 1 0
9% 10% 8% 7% 14% 4% -

14 11 18 7 4 2 0
6% 7% 6% 6% 10% 9% -

0 0 0 0 0 0 0
- - - - - - -
2.9 2.99 2.88 2.76 2.62 2.7 2.12
A AH A
205 128 240 102 31 16 26
84% 85% 83% 83% 74% 70% 79%

196 120 237 96 36 16 27

80% 79% 82% 78% 86% 70% 82%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

244 151 290 123 42 23 33

100% 100% 100% 100% 100% 100% 100%
164 91 195 84 22 14 21
67% 60% 67% 68% 52% 61% 64%
140 86 169 72 23 16 11
57% 57% 58% 59% 55% 70% 33%

124 79 143 62 19 12 19
51% 52% 49% 50% 45% 52% 58%

50 31 50 19 13 6 6
20% 21% 17% 15% 31% 26% 18%
C C AH
13 11 14 12 0 0 1
5% 7% 5% 10% - - 3%
C I
23 15 24 11 4 2 2
9% 10% 8% 9% 10% 9% 6%

21 18 22 13 5 3 4
9% 12% 8% 11% 12% 13% 12%
C C C
27 21 29 15 5 2 2
11% 14% 10% 12% 12% 9% 6%

34 27 35 20 2 3 4
14% 18% 12% 16% 5% 13% 12%
90 59 98 48 11 8 14
37% 39% 34% 39% 26% 35% 42%

0 0 0 0 0 0 0
- - - - - - -
14 7 18 4 2 2 2
6% 5% 6% 3% 5% 9% 6%

205 130 239 109 34 21 28

84% 86% 82% 89% 81% 91% 85%
 C C C
44 33 47 26 8 4 6
18% 22% 16% 21% 19% 17% 18%
C C C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

244 151 290 123 42 23 33

100% 100% 100% 100% 100% 100% 100%
107 63 116 52 16 8 11
44% 42% 40% 42% 38% 35% 33%
125 77 158 64 23 14 21
51% 51% 54% 52% 55% 61% 64%

11 11 15 7 2 1 1
5% 7% 5% 6% 5% 4% 3%

1 0 1 0 1 0 0
0 - 0 - 2% - -
232 140 274 116 39 22 32
95% 93% 94% 94% 93% 96% 97%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

232 140 274 116 39 22 32

100% 100% 100% 100% 100% 100% 100%
194 123 231 100 27 19 24
84% 88% 84% 86% 69% 86% 75%
I
38 17 43 16 12 3 8
 16% 12% 16% 14% 31% 14% 25%
AH

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

232 140 274 116 39 22 32

100% 100% 100% 100% 100% 100% 100%
206 128 234 106 36 21 30
89% 91% 85% 91% 92% 95% 94%
C C C
26 12 40 10 3 1 2
11% 9% 15% 9% 8% 5% 6%
B

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

206 128 234 106 36 21 30

100% 100% 100% 100% 100% 100% 100%

95 54 109 49 15 9 12
46% 42% 47% 46% 42% 43% 40%

86 50 96 39 13 9 13
42% 39% 41% 37% 36% 43% 43%
 99 57 109 48 15 12 16
48% 45% 47% 45% 42% 57% 53%

93 56 107 45 15 8 14
45% 44% 46% 42% 42% 38% 47%

60 39 66 31 9 7 5
29% 30% 28% 29% 25% 33% 17%

39 31 41 23 4 5 6
19% 24% 18% 22% 11% 24% 20%
C

50 30 57 19 10 6 5
24% 23% 24% 18% 28% 29% 17%

46 31 50 26 7 4 7
22% 24% 21% 25% 19% 19% 23%
M

46 33 51 24 6 8 9
22% 26% 22% 23% 17% 38% 30%
N

37 28 38 24 4 5 6
18% 22% 16% 23% 11% 24% 20%
C C C

39 34 45 24 9 4 9
19% 27% 19% 23% 25% 19% 30%
 C

40 30 45 20 4 5 6
19% 23% 19% 19% 11% 24% 20%

44 29 48 23 6 4 7
21% 23% 21% 22% 17% 19% 23%

0 0 0 0 0 0 0
- - - - - - -

160 98 181 86 24 15 25
78% 77% 77% 81% 67% 71% 83%
162 102 180 80 29 19 24
79% 80% 77% 75% 81% 90% 80%
67 49 73 39 8 10 12
33% 38% 31% 37% 22% 48% 40%
C

39 34 45 24 9 4 9
19% 27% 19% 23% 25% 19% 30%
C
44 29 48 23 6 4 7
21% 23% 21% 22% 17% 19% 23%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

26 12 40 10 3 1 2
100% 100% 100% 100% 100% 100% 100%

8 3 11 2 1 1 1
31% 25% 28% 20% 33% 100% 50%

2 0 4 2 1 0 1
8% - 10% 20% 33% - 50%

10 5 12 4 1 1 1
38% 42% 30% 40% 33% 100% 50%

7 5 10 2 1 1 1
27% 42% 25% 20% 33% 100% 50%

2 1 2 0 1 0 0
8% 8% 5% - 33% - -

2 1 2 0 0 0 0
8% 8% 5% - - - -

5 2 7 2 0 0 1
19% 17% 18% 20% - - 50%

3 1 6 2 0 0 1
12% 8% 15% 20% - - 50%

9 4 16 4 1 1 1
35% 33% 40% 40% 33% 100% 50%

1 0 2 0 0 0 0
4% - 5% - - - -

5 2 9 0 0 1 0
19% 17% 23% - - 100% -
H
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
19 9 31 6 2 1 2
73% 75% 78% 60% 67% 100% 100%

3 0 5 2 1 0 1
12% - 13% 20% 33% - 50%
 10 5 12 4 1 1 1
38% 42% 30% 40% 33% 100% 50%

13 7 20 4 1 1 2
50% 58% 50% 40% 33% 100% 100%
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

130 76 153 57 17 12 6
100% 100% 100% 100% 100% 100% 100%
52 33 59 26 7 2 3
40% 43% 39% 46% 41% 17% 50%

59 35 71 22 9 7 3
45% 46% 46% 39% 53% 58% 50%

16 6 19 8 1 3 0
12% 8% 12% 14% 6% 25% -

2 2 3 1 0 0 0
2% 3% 2% 2% - - -

1 0 1 0 0 0 0
1% - 1% - - - -

78 43 94 31 10 10 3
60% 57% 61% 54% 59% 83% 50%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

78 43 94 31 10 10 3
100% 100% 100% 100% 100% 100% 100%
10 8 13 5 2 1 2
13% 19% 14% 16% 20% 10% 67%
ALN
61 32 73 23 6 9 1
78% 74% 78% 74% 60% 90% 33%

7 3 8 3 2 0 0
9% 7% 9% 10% 20% - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

130 76 153 57 17 12 6
100% 100% 100% 100% 100% 100% 100%

19 11 25 5 5 0 0
15% 14% 16% 9% 29% - -
H
76 39 89 30 9 9 2
58% 51% 58% 53% 53% 75% 33%

54 30 67 23 8 5 2
42% 39% 44% 40% 47% 42% 33%

34 21 35 16 2 4 2
26% 28% 23% 28% 12% 33% 33%
2 1 2 2 0 0 1
2% 1% 1% 4% - - 17%
AL
18 12 18 8 0 6 1
14% 16% 12% 14% - 50% 17%
 C AHI

8 6 8 6 0 0 2
6% 8% 5% 11% - - 33%
AL

14 14 16 9 2 0 1
11% 18% 10% 16% 12% - 17%
C
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

130 76 153 57 17 12 6
100% 100% 100% 100% 100% 100% 100%
100 57 117 43 14 10 4
77% 75% 76% 75% 82% 83% 67%

89 52 110 35 13 8 4
68% 68% 72% 61% 76% 67% 67%

14 8 15 6 2 1 2
11% 11% 10% 11% 12% 8% 33%
9 8 9 7 2 0 1
7% 11% 6% 12% 12% - 17%
C C C
3 2 3 3 0 0 1
2% 3% 2% 5% - - 17%
A
1 1 1 0 0 1 0
1% 1% 1% - - 8% -
AH
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

130 76 153 57 17 12 6
100% 100% 100% 100% 100% 100% 100%

81 48 92 40 9 7 2
62% 63% 60% 70% 53% 58% 33%

87 48 102 41 10 7 3
67% 63% 67% 72% 59% 58% 50%
71 38 86 30 10 8 1
55% 50% 56% 53% 59% 67% 17%

81 45 93 31 10 8 3
62% 59% 61% 54% 59% 67% 50%
31 21 39 17 3 0 1
24% 28% 25% 30% 18% - 17%
J

46 28 52 22 7 4 2
35% 37% 34% 39% 41% 33% 33%

22 13 26 13 2 2 4
17% 17% 17% 23% 12% 17% 67%
ALN

63 30 76 23 11 6 1
48% 39% 50% 40% 65% 50% 17%

32 17 37 15 3 3 3
25% 22% 24% 26% 18% 25% 50%

17 10 18 7 1 2 2
13% 13% 12% 12% 6% 17% 33%

62 38 74 27 8 3 1
 48% 50% 48% 47% 47% 25% 17%
23 13 26 10 1 3 0
18% 17% 17% 18% 6% 25% -

72 39 86 28 11 6 1
55% 51% 56% 49% 65% 50% 17%

0 0 0 0 0 0 0
- - - - - - -
108 64 124 47 14 9 4
83% 84% 81% 82% 82% 75% 67%
114 66 131 50 14 11 4
88% 87% 86% 88% 82% 92% 67%

74 39 91 32 11 6 2
57% 51% 59% 56% 65% 50% 33%

46 28 52 22 7 4 2
35% 37% 34% 39% 41% 33% 33%
22 13 26 13 2 2 4
17% 17% 17% 23% 12% 17% 67%
ALN

41 20 46 19 4 3 3
32% 26% 30% 33% 24% 25% 50%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

114 75 137 66 25 11 27
100% 100% 100% 100% 100% 100% 100%

44 27 49 26 7 4 12
39% 36% 36% 39% 28% 36% 44%
 40 26 47 25 4 4 9
35% 35% 34% 38% 16% 36% 33%
I

28 21 30 20 3 1 8
25% 28% 22% 30% 12% 9% 30%

35 27 41 21 8 3 11
31% 36% 30% 32% 32% 27% 41%

19 16 23 9 5 4 5
17% 21% 17% 14% 20% 36% 19%

29 22 36 18 4 5 7
25% 29% 26% 27% 16% 45% 26%

20 16 25 16 4 2 5
18% 21% 18% 24% 16% 18% 19%

13 9 16 7 3 0 2
11% 12% 12% 11% 12% - 7%

29 20 31 18 4 5 9
25% 27% 23% 27% 16% 45% 33%

17 8 21 10 3 1 2
15% 11% 15% 15% 12% 9% 7%
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

114 75 137 66 25 11 27
100% 100% 100% 100% 100% 100% 100%
44 27 49 26 7 4 12
39% 36% 36% 39% 28% 36% 44%
40 26 47 25 4 4 9
35% 35% 34% 38% 16% 36% 33%
I
28 21 30 20 3 1 8
25% 28% 22% 30% 12% 9% 30%
35 27 41 21 8 3 11
31% 36% 30% 32% 32% 27% 41%
19 16 23 9 5 4 5
17% 21% 17% 14% 20% 36% 19%

29 22 36 18 4 5 7
25% 29% 26% 27% 16% 45% 26%

20 16 25 16 4 2 5
18% 21% 18% 24% 16% 18% 19%
13 9 16 7 3 0 2
11% 12% 12% 11% 12% - 7%
29 20 31 18 4 5 9
25% 27% 23% 27% 16% 45% 33%

17 8 21 10 3 1 2
15% 11% 15% 15% 12% 9% 7%

f banks in the next 6 months? - Traditional bank

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 244 151 290 123 42 23 33
100% 100% 100% 100% 100% 100% 100%
46 34 51 31 8 3 1
19% 23% 18% 25% 19% 13% 3%
C C C
96 63 107 49 19 11 13
39% 42% 37% 40% 45% 48% 39%
C C
54 32 62 21 11 4 11
22% 21% 21% 17% 26% 17% 33%
L
24 11 38 10 2 3 3
10% 7% 13% 8% 5% 13% 9%

24 11 32 12 2 2 5
10% 7% 11% 10% 5% 9% 15%
L
142 97 158 80 27 14 14
58% 64% 54% 65% 64% 61% 42%
C ACG C A

f banks in the next 6 months? - Digital bank

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

244 151 290 123 42 23 33

100% 100% 100% 100% 100% 100% 100%
62 48 66 38 7 5 7
25% 32% 23% 31% 17% 22% 21%
C ACG
96 61 99 46 20 9 14
39% 40% 34% 37% 48% 39% 42%
C C C
41 20 54 20 8 3 5
17% 13% 19% 16% 19% 13% 15%

29 17 45 10 4 4 2
12% 11% 16% 8% 10% 17% 6%
 16 5 26 9 3 2 5
7% 3% 9% 7% 7% 9% 15%
F
158 109 165 84 27 14 21
65% 72% 57% 68% 64% 61% 64%
AC ACDG C A

of banks in the next 6 months? - TOP 2 BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

244 151 290 123 42 23 33

100% 100% 100% 100% 100% 100% 100%
142 97 158 80 27 14 14
58% 64% 54% 65% 64% 61% 42%
C ACG C A

158 109 165 84 27 14 21

65% 72% 57% 68% 64% 61% 64%
AC ACDG C A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

142 97 158 80 27 14 14
100% 100% 100% 100% 100% 100% 100%
54 34 59 26 8 4 3
38% 35% 37% 33% 30% 29% 21%

81 59 92 48 14 8 9
 57% 61% 58% 60% 52% 57% 64%
33 27 34 21 5 3 3
23% 28% 22% 26% 19% 21% 21%
59 46 66 32 10 4 9
42% 47% 42% 40% 37% 29% 64%
L
33 26 33 21 4 4 3
23% 27% 21% 26% 15% 29% 21%
C
10 9 10 8 0 0 1
7% 9% 6% 10% - - 7%
21 18 21 13 3 4 3
15% 19% 13% 16% 11% 29% 21%
C C
1 0 1 0 0 0 0
1% - 1% - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

158 109 165 84 27 14 21

100% 100% 100% 100% 100% 100% 100%
58 42 60 32 6 4 2
37% 39% 36% 38% 22% 29% 10%

106 70 112 55 21 8 13
67% 64% 68% 65% 78% 57% 62%
49 37 51 24 8 5 5
31% 34% 31% 29% 30% 36% 24%
53 40 54 29 7 4 5
34% 37% 33% 35% 26% 29% 24%

31 25 31 20 3 2 3
20% 23% 19% 24% 11% 14% 14%

16 14 16 11 0 1 2
10% 13% 10% 13% - 7% 10%
 24 22 24 17 2 3 6
15% 20% 15% 20% 7% 21% 29%
C N
2 0 2 0 0 1 0
1% - 1% - - 7% -
H

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

243 151 289 136 30 17 29

100% 100% 100% 100% 100% 100% 100%
60 45 67 38 6 2 6
25% 30% 23% 28% 20% 12% 21%

179 114 207 97 23 12 22

74% 75% 72% 71% 77% 71% 76%
119 72 137 64 13 9 5
49% 48% 47% 47% 43% 53% 17%

154 84 184 88 15 11 12
63% 56% 64% 65% 50% 65% 41%

46 39 53 31 6 1 5
19% 26% 18% 23% 20% 6% 17%
AC
66 50 78 44 6 2 7
27% 33% 27% 32% 20% 12% 24%

76 58 84 51 7 6 11
31% 38% 29% 38% 23% 35% 38%
C ACDG C N
113 78 128 72 12 6 18
47% 52% 44% 53% 40% 35% 62%
C C
52 43 60 36 9 2 5
21% 28% 21% 26% 30% 12% 17%
C C C
2 1 2 2 0 0 0
1% 1% 1% 1% - - -
 3.57 3.87 3.46 3.85 3.23 3 3.14
A AH A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

243 151 289 136 30 17 29

100% 100% 100% 100% 100% 100% 100%

117 74 139 69 12 8 16
48% 49% 48% 51% 40% 47% 55%

125 74 153 66 15 9 13
51% 49% 53% 49% 50% 53% 45%

34 30 36 26 4 1 7
14% 20% 12% 19% 13% 6% 24%
C ACG C

32 34 36 25 7 0 8
13% 23% 12% 18% 23% - 28%
C ACDEG C J A

71 44 85 38 10 6 8
29% 29% 29% 28% 33% 35% 28%

68 47 79 44 6 5 11
28% 31% 27% 32% 20% 29% 38%
 63 40 73 37 9 3 10
26% 26% 25% 27% 30% 18% 34%

75 42 81 42 12 5 12
31% 28% 28% 31% 40% 29% 41%

71 45 83 40 8 3 9
29% 30% 29% 29% 27% 18% 31%

37 31 40 28 4 1 7
15% 21% 14% 21% 13% 6% 24%
C C C

51 39 55 37 8 0 8
21% 26% 19% 27% 27% - 28%
C C C AJ J N
2 1 2 1 0 0 0
1% 1% 1% 1% - - -

169 103 204 94 20 12 22

70% 68% 71% 69% 67% 71% 76%

34 30 36 26 4 1 7
14% 20% 12% 19% 13% 6% 24%
C ACG C
92 66 108 56 14 6 12
38% 44% 37% 41% 47% 35% 41%
C
146 94 165 88 17 9 19
60% 62% 57% 65% 57% 53% 66%
C

92 64 107 56 11 4 13
38% 42% 37% 41% 37% 24% 45%
N
51 39 55 37 8 0 8
21% 26% 19% 27% 27% - 28%
C C C AJ J N
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

243 151 289 136 30 17 29

100% 100% 100% 100% 100% 100% 100%

24 17 29 15 3 1 6
10% 11% 10% 11% 10% 6% 21%
12 5 15 6 1 1 0
5% 3% 5% 4% 3% 6% -

127 74 154 70 14 11 13
52% 49% 53% 51% 47% 65% 45%

8 5 10 5 3 0 1
3% 3% 3% 4% 10% - 3%

12 7 13 5 2 0 1
5% 5% 4% 4% 7% - 3%
2 2 2 0 2 0 2
1% 1% 1% - 7% - 7%
AH AL

53 38 61 32 5 4 6
22% 25% 21% 24% 17% 24% 21%
5 3 5 3 0 0 0
2% 2% 2% 2% - - -

141 81 171 76 17 12 15
58% 54% 59% 56% 57% 71% 52%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 243 151 289 136 30 17 29
100% 100% 100% 100% 100% 100% 100%

117 83 147 78 16 5 12
48% 55% 51% 57% 53% 29% 41%
J

43 37 43 31 3 2 4
18% 25% 15% 23% 10% 12% 14%
C ACG C A

18 14 18 13 4 0 3
7% 9% 6% 10% 13% - 10%
C C C

107 53 123 46 13 11 14
44% 35% 43% 34% 43% 65% 48%
H
136 98 166 90 17 6 15
56% 65% 57% 66% 57% 35% 52%
C J

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

117 83 147 78 16 5 12
100% 100% 100% 100% 100% 100% 100%
57 47 63 35 11 2 8
49% 57% 43% 45% 69% 40% 67%
C ACG A N
6 6 6 6 0 0 0
5% 7% 4% 8% - - -
74 51 95 53 8 2 4
63% 61% 65% 68% 50% 40% 33%

52 38 67 39 5 1 3
 44% 46% 46% 50% 31% 20% 25%

15 14 16 13 1 0 4
13% 17% 11% 17% 6% - 33%
C AN

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

136 98 166 90 17 6 15
100% 100% 100% 100% 100% 100% 100%

69 45 88 45 8 3 7
51% 46% 53% 50% 47% 50% 47%

29 27 30 19 6 2 3
21% 28% 18% 21% 35% 33% 20%
C C C

75 55 89 47 12 2 11
55% 56% 54% 52% 71% 33% 73%

37 27 49 24 6 1 4
27% 28% 30% 27% 35% 17% 27%

33 28 39 27 3 1 3
24% 29% 23% 30% 18% 17% 20%
C

7 6 7 6 0 0 1
5% 6% 4% 7% - - 7%
 7 6 7 5 1 0 0
5% 6% 4% 6% 6% - -

7 7 7 6 1 0 0
5% 7% 4% 7% 6% - -
C

46 35 56 35 2 1 4
34% 36% 34% 39% 12% 17% 27%
I

36 31 43 26 6 0 2
26% 32% 26% 29% 35% - 13%
1 1 1 0 0 1 0
1% 1% 1% - - 17% -
AH

92 65 113 63 12 4 9
68% 66% 68% 70% 71% 67% 60%
94 71 111 65 13 3 11
69% 72% 67% 72% 76% 50% 73%
C
37 27 49 24 6 1 4
27% 28% 30% 27% 35% 17% 27%

7 6 7 5 1 0 0
5% 6% 4% 6% 6% - -
46 35 56 35 2 1 4
34% 36% 34% 39% 12% 17% 27%
I

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

243 151 289 136 30 17 29

100% 100% 100% 100% 100% 100% 100%
30 23 33 24 3 1 4
12% 15% 11% 18% 10% 6% 14%
C C
8 7 9 5 1 0 1
3% 5% 3% 4% 3% - 3%
9 7 9 5 2 0 3
4% 5% 3% 4% 7% - 10%
A
9 6 10 6 1 0 1
4% 4% 3% 4% 3% - 3%
11 10 11 8 1 0 1
5% 7% 4% 6% 3% - 3%

13 11 14 10 3 0 4
5% 7% 5% 7% 10% - 14%
C C A
6 5 9 3 2 1 1
2% 3% 3% 2% 7% 6% 3%
8 4 9 4 2 2 0
3% 3% 3% 3% 7% 12% -
4 4 5 3 1 0 2
2% 3% 2% 2% 3% - 7%
4 4 4 2 0 0 1
2% 3% 1% 1% - - 3%

6 3 8 3 2 0 1
2% 2% 3% 2% 7% - 3%
11 8 16 7 2 1 1
5% 5% 6% 5% 7% 6% 3%

117 57 145 54 10 11 9
48% 38% 50% 40% 33% 65% 31%
F F I

7 2 7 2 0 1 0
3% 1% 2% 1% - 6% -

47 37 51 34 6 1 8
19% 25% 18% 25% 20% 6% 28%
C C C N
33 27 35 24 5 0 6
 14% 18% 12% 18% 17% - 21%
C C C
18 13 23 10 5 3 3
7% 9% 8% 7% 17% 18% 10%
21 15 28 12 4 1 3
9% 10% 10% 9% 13% 6% 10%

lf or someone else? - For myself

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

243 151 289 136 30 17 29

100% 100% 100% 100% 100% 100% 100%
59 47 62 46 4 1 6
24% 31% 21% 34% 13% 6% 21%
C ACG C AIJ
53 42 66 41 9 0 11
22% 28% 23% 30% 30% - 38%
C J J M
57 34 70 19 12 10 8
23% 23% 24% 14% 40% 59% 28%
H AH
55 21 68 22 3 3 1
23% 14% 24% 16% 10% 18% 3%
F BF

19 7 23 8 2 3 3
8% 5% 8% 6% 7% 18% 10%
112 89 128 87 13 1 17
46% 59% 44% 64% 43% 6% 59%
C ACDEG C AIJ J

lf or someone else? - For someone else

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 243 151 289 136 30 17 29
100% 100% 100% 100% 100% 100% 100%
36 31 39 32 3 0 0
15% 21% 13% 24% 10% - -
C AC C AJ
59 48 71 47 7 1 11
24% 32% 25% 35% 23% 6% 38%
C C C AJ
55 34 65 25 8 9 11
23% 23% 22% 18% 27% 53% 38%
AH L
75 30 89 24 9 5 4
31% 20% 31% 18% 30% 29% 14%
BF BF

18 8 25 8 3 2 3
7% 5% 9% 6% 10% 12% 10%
95 79 110 79 10 1 11
39% 52% 38% 58% 33% 6% 38%
C ACDEG C AIJ J

self or someone else? - TOP TO BOX SUMMARY

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

243 151 289 136 30 17 29

100% 100% 100% 100% 100% 100% 100%
112 89 128 87 13 1 17
46% 59% 44% 64% 43% 6% 59%
C ACDEG C AIJ J
95 79 110 79 10 1 11
39% 52% 38% 58% 33% 6% 38%
C ACDEG C AIJ J

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

140 73 167 57 18 15 18
100% 100% 100% 100% 100% 100% 100%
20 10 19 8 2 2 5
14% 14% 11% 14% 11% 13% 28%

68 38 85 29 11 5 9
49% 52% 51% 51% 61% 33% 50%

58 26 71 26 3 4 7
41% 36% 43% 46% 17% 27% 39%
I

20 9 24 8 2 2 3
14% 12% 14% 14% 11% 13% 17%

38 21 43 18 5 1 8
27% 29% 26% 32% 28% 7% 44%

32 13 34 14 2 2 7
23% 18% 20% 25% 11% 13% 39%
N

18 10 19 9 3 0 1
13% 14% 11% 16% 17% - 6%

28 15 29 10 3 2 2
20% 21% 17% 18% 17% 13% 11%

23 12 27 12 3 0 1
16% 16% 16% 21% 17% - 6%
 8 3 10 6 0 0 2
6% 4% 6% 11% - - 11%

23 9 23 11 1 2 4
16% 12% 14% 19% 6% 13% 22%

5 2 5 0 0 1 0
4% 3% 3% - - 7% -

- In-store purchases
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

100% 100% 100% 100% 100% 100% 100%
47 32 57 24 10 2 10
18% 21% 19% 18% 20% 13% 24%

40 27 44 23 9 2 8
16% 18% 15% 18% 18% 13% 20%

107 52 128 51 17 7 11
42% 35% 43% 39% 35% 44% 27%

63 39 67 32 13 5 12
25% 26% 23% 25% 27% 31% 29%

0 0 0 0 0 0 0
- - - - - - -

- Online purchases
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

100% 100% 100% 100% 100% 100% 100%
15 9 15 8 2 2 3
6% 6% 5% 6% 4% 13% 7%

43 30 51 20 9 5 10
17% 20% 17% 15% 18% 31% 24%

115 63 141 55 20 6 12
45% 42% 48% 42% 41% 38% 29%

82 48 86 46 17 3 16
32% 32% 29% 35% 35% 19% 39%
C
2 0 3 1 1 0 0
1% - 1% 1% 2% - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

251 146 289 127 47 16 39

100% 100% 100% 100% 100% 100% 100%
156 83 173 80 29 8 27
62% 57% 60% 63% 62% 50% 69%
152 85 170 87 27 8 25
61% 58% 59% 69% 57% 50% 64%
C

34 24 37 18 8 2 5
 14% 16% 13% 14% 17% 13% 13%

106 56 123 51 16 6 17
42% 38% 43% 40% 34% 38% 44%

114 66 125 53 20 7 18
45% 45% 43% 42% 43% 44% 46%

39 27 45 23 10 1 6
16% 18% 16% 18% 21% 6% 15%

96 55 105 53 11 7 17
38% 38% 36% 42% 23% 44% 44%
I

42 27 47 21 11 2 10
17% 18% 16% 17% 23% 13% 26%
M
79 44 89 40 14 5 12
31% 30% 31% 31% 30% 31% 31%
95 53 109 51 19 6 12
38% 36% 38% 40% 40% 38% 31%

43 32 48 28 5 3 11
17% 22% 17% 22% 11% 19% 28%
C
0 0 0 0 0 0 0
- - - - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

56 37 66 29 11 4 11
100% 100% 100% 100% 100% 100% 100%
33 19 38 17 4 4 6
59% 51% 58% 59% 36% 100% 55%

27 17 30 15 5 3 6
 48% 46% 45% 52% 45% 75% 55%

23 12 24 12 4 2 4
41% 32% 36% 41% 36% 50% 36%

21 14 22 12 2 2 5
38% 38% 33% 41% 18% 50% 45%
22 12 27 12 3 1 4
39% 32% 41% 41% 27% 25% 36%

21 13 25 12 5 2 4
38% 35% 38% 41% 45% 50% 36%

21 11 25 11 5 0 5
38% 30% 38% 38% 45% - 45%

21 12 22 12 5 1 4
38% 32% 33% 41% 45% 25% 36%

10 7 10 6 1 1 1
18% 19% 15% 21% 9% 25% 9%
0 0 0 0 0 0 0
- - - - - - -

1 1 1 0 0 0 0
2% 3% 2% - - - -

QR code payment?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

100% 100% 100% 100% 100% 100% 100%
69 41 73 41 7 4 13
 27% 27% 25% 32% 14% 25% 32%
I
57 39 65 30 13 2 8
22% 26% 22% 23% 27% 13% 20%

69 42 81 30 14 5 10
27% 28% 27% 23% 29% 31% 24%
18 11 19 7 4 5 2
7% 7% 6% 5% 8% 31% 5%
AHI
18 11 24 11 6 0 5
7% 7% 8% 8% 12% - 12%

9 4 12 3 3 0 2
4% 3% 4% 2% 6% - 5%
7 1 9 4 2 0 1
3% 1% 3% 3% 4% - 2%

4 1 6 2 0 0 0
2% 1% 2% 2% - - -

6 0 7 2 0 0 0
2% - 2% 2% - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

251 150 289 128 49 16 41

100% 100% 100% 100% 100% 100% 100%

122 66 133 64 22 6 18
49% 44% 46% 50% 45% 38% 44%
 75 48 87 43 11 2 14
30% 32% 30% 34% 22% 13% 34%

93 55 107 52 19 4 15
37% 37% 37% 41% 39% 25% 37%

92 52 103 46 14 6 18
37% 35% 36% 36% 29% 38% 44%

116 67 132 67 20 6 21
46% 45% 46% 52% 41% 38% 51%

61 45 66 34 13 3 17
24% 30% 23% 27% 27% 19% 41%
C AMN

51 31 57 25 10 5 10
20% 21% 20% 20% 20% 31% 24%

117 64 125 61 19 7 22
47% 43% 43% 48% 39% 44% 54%

37 29 41 23 4 2 8
15% 19% 14% 18% 8% 13% 20%

92 53 99 51 13 3 20
37% 35% 34% 40% 27% 19% 49%
N

36 29 39 24 6 1 13
14% 19% 13% 19% 12% 6% 32%
 C AL

28 24 30 14 10 3 7
11% 16% 10% 11% 20% 19% 17%
C C C A
203 121 226 106 37 12 32
81% 81% 78% 83% 76% 75% 78%

132 82 150 75 23 6 22
53% 55% 52% 59% 47% 38% 54%
92 52 103 46 14 6 18
37% 35% 36% 36% 29% 38% 44%
109 73 119 62 19 6 22
43% 49% 41% 48% 39% 38% 54%
C MN

54 44 59 31 14 4 16
22% 29% 20% 24% 29% 25% 39%
C ACDG C AL

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

6 -** 7 2 -** -** -**

100% - ** 100% 100% - ** - ** - **

2 0 2 1 0 0 0
33% - 29% 50% - - -

0 0 0 0 0 0 0
- - - - - - -

1 0 1 0 0 0 0
 17% - 14% - - - -

2 0 2 1 0 0 0
33% - 29% 50% - - -

4 0 4 1 0 0 0
67% - 57% 50% - - -

1 0 1 0 0 0 0
17% - 14% - - - -

0 0 0 0 0 0 0
- - - - - - -

1 0 1 0 0 0 0
17% - 14% - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 1 0 0 0 0
- - 14% - - - -
0 0 0 0 0 0 0
- - - - - - -

3 0 3 1 0 0 0
50% - 43% 50% - - -
2 0 2 0 0 0 0
33% - 29% - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

251 150 289 128 49 16 41

 100% 100% 100% 100% 100% 100% 100%
108 62 131 58 17 6 13
43% 41% 45% 45% 35% 38% 32%

104 67 117 47 26 8 17
41% 45% 40% 37% 53% 50% 41%

24 15 24 13 4 1 7
10% 10% 8% 10% 8% 6% 17%
M

15 6 17 10 2 1 4
6% 4% 6% 8% 4% 6% 10%
143 88 158 70 32 10 28
57% 59% 55% 55% 65% 63% 68%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

143 88 158 70 32 10 28
100% 100% 100% 100% 100% 100% 100%

72 40 79 28 17 5 12
50% 45% 50% 40% 53% 50% 43%

29 20 30 20 2 2 7
20% 23% 19% 29% 6% 20% 25%
I

21 19 22 15 1 2 5
15% 22% 14% 21% 3% 20% 18%
I

27 21 29 18 3 4 5
19% 24% 18% 26% 9% 40% 18%
C I
 48 33 57 22 12 5 12
34% 38% 36% 31% 38% 50% 43%

47 31 48 29 8 0 11
33% 35% 30% 41% 25% - 39%
J

25 22 24 14 6 1 9
17% 25% 15% 20% 19% 10% 32%
C AM

71 42 78 35 14 4 16
50% 48% 49% 50% 44% 40% 57%

0 0 1 0 0 0 0
- - 1% - - - -
58 43 61 38 5 6 13
41% 49% 39% 54% 16% 60% 46%
C AI I

62 43 62 36 12 1 15
43% 49% 39% 51% 38% 10% 54%
C J M
101 60 112 49 21 7 19
71% 68% 71% 70% 66% 70% 68%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

251 150 289 128 49 16 41

100% 100% 100% 100% 100% 100% 100%

121 77 134 72 23 4 27
48% 51% 46% 56% 47% 25% 66%
C C J AM
 56 38 61 33 13 2 12
22% 25% 21% 26% 27% 13% 29%
C

47 36 50 31 7 1 10
19% 24% 17% 24% 14% 6% 24%
C

118 75 131 63 26 5 17
47% 50% 45% 49% 53% 31% 41%

166 92 189 79 34 10 27
66% 61% 65% 62% 69% 63% 66%

169 100 185 93 29 11 29

67% 67% 64% 73% 59% 69% 71%
C C C
97 60 102 55 18 5 21
39% 40% 35% 43% 37% 31% 51%
C C C A
0 0 0 0 0 0 0
- - - - - - -
142 91 157 83 27 5 29
57% 61% 54% 65% 55% 31% 71%
C C AJ A
228 133 263 110 45 15 35
91% 89% 91% 86% 92% 94% 85%

6 months?
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

100% 100% 100% 100% 100% 100% 100%
135 94 149 80 31 7 25
53% 63% 50% 62% 63% 44% 61%
C ACDEG C A
 122 56 147 50 18 9 16
47% 37% 50% 38% 37% 56% 39%
F BF

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

135 94 149 80 31 7 25
100% 100% 100% 100% 100% 100% 100%

39 31 42 27 9 0 8
29% 33% 28% 34% 29% - 32%

49 34 51 30 8 3 11
36% 36% 34% 38% 26% 43% 44%

25 19 25 16 5 1 7
19% 20% 17% 20% 16% 14% 28%

16 15 18 13 1 1 5
12% 16% 12% 16% 3% 14% 20%

50 34 52 32 9 3 13
37% 36% 35% 40% 29% 43% 52%

26 24 26 18 8 0 5
19% 26% 17% 23% 26% - 20%
C C C

18 14 20 9 5 1 5
13% 15% 13% 11% 16% 14% 20%
 34 23 35 14 11 3 8
25% 24% 23% 18% 35% 43% 32%
H M

39 28 46 26 10 1 7
29% 30% 31% 33% 32% 14% 28%

4 3 5 2 1 0 0
3% 3% 3% 3% 3% - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

135 94 149 80 31 7 25
100% 100% 100% 100% 100% 100% 100%

37 24 37 21 7 3 8
27% 26% 25% 26% 23% 43% 32%
36 23 42 22 6 3 5
27% 24% 28% 28% 19% 43% 20%

44 34 50 29 8 1 10
33% 36% 34% 36% 26% 14% 40%
53 37 57 28 15 3 8
39% 39% 38% 35% 48% 43% 32%

24 20 26 18 4 0 6
18% 21% 17% 23% 13% - 24%

25 19 27 18 5 0 4
19% 20% 18% 23% 16% - 16%

16 13 16 12 2 1 5
12% 14% 11% 15% 6% 14% 20%
 42 29 45 24 7 1 9
31% 31% 30% 30% 23% 14% 36%

43 32 46 23 10 3 13
32% 34% 31% 29% 32% 43% 52%
AL

34 26 34 23 5 0 9
25% 28% 23% 29% 16% - 36%
M

32 24 32 23 5 1 10
24% 26% 21% 29% 16% 14% 40%
A
1 1 1 1 0 0 0
1% 1% 1% 1% - - -

54 40 54 37 9 1 15
40% 43% 36% 46% 29% 14% 60%
C AM

ment via e-wallet/digital payment

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

100% 100% 100% 100% 100% 100% 100%
118 66 132 58 23 8 16
46% 44% 45% 45% 47% 50% 39%

114 72 133 60 19 6 22
44% 48% 45% 46% 39% 38% 54%

17 8 21 9 5 1 2
7% 5% 7% 7% 10% 6% 5%
8 4 10 3 2 1 1
3% 3% 3% 2% 4% 6% 2%
 0 0 0 0 0 0 0
- - - - - - -
232 138 265 118 42 14 38
90% 92% 90% 91% 86% 88% 93%

ance services
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

100% 100% 100% 100% 100% 100% 100%
37 24 39 22 6 2 4
14% 16% 13% 17% 12% 13% 10%
84 62 94 49 15 6 19
33% 41% 32% 38% 31% 38% 46%
ACG
54 31 60 32 12 2 10
21% 21% 20% 25% 24% 13% 24%

73 31 94 23 14 6 7
28% 21% 32% 18% 29% 38% 17%
BF

9 2 9 4 2 0 1
4% 1% 3% 3% 4% - 2%
121 86 133 71 21 8 23
47% 57% 45% 55% 43% 50% 56%
C ACDEG C

OX SUMMARY
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

257 150 296 130 49 16 41

 100% 100% 100% 100% 100% 100% 100%

232 138 265 118 42 14 38

90% 92% 90% 91% 86% 88% 93%
121 86 133 71 21 8 23
47% 57% 45% 55% 43% 50% 56%
C ACDEG C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
160 132 163 99 23 7 15
67% 74% 65% 74% 72% 47% 63%
C ACG C AJ N
79 46 89 34 9 8 9
33% 26% 35% 26% 28% 53% 38%
F H

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

160 132 163 99 23 7 15

100% 100% 100% 100% 100% 100% 100%

69 52 70 39 9 3 7
43% 39% 43% 39% 39% 43% 47%

61 46 62 36 6 4 6
38% 35% 38% 36% 26% 57% 40%

65 56 65 41 9 5 6
41% 42% 40% 41% 39% 71% 40%

52 42 52 36 6 0 5
33% 32% 32% 36% 26% - 33%

64 54 65 41 8 3 7
40% 41% 40% 41% 35% 43% 47%

52 44 52 36 3 1 6
33% 33% 32% 36% 13% 14% 40%
I

33 30 33 26 3 1 2
21% 23% 20% 26% 13% 14% 13%

45 43 45 34 5 1 4
28% 33% 28% 34% 22% 14% 27%
C

49 43 49 36 4 2 3
31% 33% 30% 36% 17% 29% 20%
27 25 27 21 2 0 1
17% 19% 17% 21% 9% - 7%

36 33 36 29 3 1 6
23% 25% 22% 29% 13% 14% 40%
C
47 44 47 34 6 2 3
29% 33% 29% 34% 26% 29% 20%
C
0 0 0 0 0 0 0
- - - - - - -
92 82 92 63 10 4 7
58% 62% 56% 64% 43% 57% 47%
 81 68 81 54 9 1 9
51% 52% 50% 55% 39% 14% 60%
J

60 56 60 46 7 1 4
38% 42% 37% 46% 30% 14% 27%
C C C

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

79 46 89 34 9 8 9
100% 100% 100% 100% 100% 100% 100%

7 3 7 1 1 1 1
9% 7% 8% 3% 11% 13% 11%
15 10 17 5 2 1 1
19% 22% 19% 15% 22% 13% 11%

10 8 11 6 0 0 2
13% 17% 12% 18% - - 22%

8 5 9 4 0 1 0
10% 11% 10% 12% - 13% -

32 17 35 14 2 3 3
41% 37% 39% 41% 22% 38% 33%

26 16 29 13 1 3 4
33% 35% 33% 38% 11% 38% 44%

43 27 49 19 5 2 4
54% 59% 55% 56% 56% 25% 44%
 11 8 11 7 1 0 1
14% 17% 12% 21% 11% - 11%

13 7 14 7 1 1 1
16% 15% 16% 21% 11% 13% 11%
1 1 1 0 1 0 0
1% 2% 1% - 11% - -
A

14 8 15 5 1 2 1
18% 17% 17% 15% 11% 25% 11%
34 22 38 18 1 3 4
43% 48% 43% 53% 11% 38% 44%
I

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
111 93 118 68 16 3 13
46% 52% 47% 51% 50% 20% 54%
J
118 85 126 62 11 6 7
49% 48% 50% 47% 34% 40% 29%

66 57 69 48 7 4 4
28% 32% 27% 36% 22% 27% 17%
C C C
32 26 33 23 5 0 4
13% 15% 13% 17% 16% - 17%

43 36 43 28 3 0 4
18% 20% 17% 21% 9% - 17%

47 38 48 32 4 4 8
20% 21% 19% 24% 13% 27% 33%

27 26 28 21 3 2 2
 11% 15% 11% 16% 9% 13% 8%
C C C
33 32 34 26 2 2 3
14% 18% 13% 20% 6% 13% 13%
C
1 0 1 0 1 0 0
0 - 0 - 3% - -
H
19 14 19 7 4 2 3
8% 8% 8% 5% 13% 13% 13%
2.08 2.29 2.06 2.37 1.75 1.53 2
A A A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

220 164 233 126 28 13 21

100% 100% 100% 100% 100% 100% 100%

70 57 76 41 11 3 8
32% 35% 33% 33% 39% 23% 38%
16 11 17 11 3 0 2
7% 7% 7% 9% 11% - 10%
37 29 38 23 6 3 2
17% 18% 16% 18% 21% 23% 10%
65 46 68 37 4 4 5
30% 28% 29% 29% 14% 31% 24%
25 19 25 13 4 1 2
11% 12% 11% 10% 14% 8% 10%
37 31 38 28 4 0 3
17% 19% 16% 22% 14% - 14%

22 16 22 14 0 0 1
10% 10% 9% 11% - - 5%
28 21 28 19 1 3 6
13% 13% 12% 15% 4% 23% 29%
ALN
37 34 38 25 5 2 2
17% 21% 16% 20% 18% 15% 10%
C
 33 25 35 17 3 2 2
15% 15% 15% 13% 11% 15% 10%

46 41 50 34 3 2 4
21% 25% 21% 27% 11% 15% 19%

61 53 63 42 6 1 6
28% 32% 27% 33% 21% 8% 29%
5 3 6 2 3 0 2
2% 2% 3% 2% 11% - 10%
AH

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
174 125 185 96 22 11 15
73% 70% 73% 72% 69% 73% 63%

37 34 39 27 3 2 2
15% 19% 15% 20% 9% 13% 8%

60 54 60 41 6 1 9
25% 30% 24% 31% 19% 7% 38%
C N
7 6 7 6 0 0 1
3% 3% 3% 5% - - 4%
41 33 42 25 5 3 4
17% 19% 17% 19% 16% 20% 17%

47 40 51 29 8 1 8
20% 22% 20% 22% 25% 7% 33%

80 64 87 53 11 2 12
 33% 36% 35% 40% 34% 13% 50%
J
44 35 45 27 5 3 4
18% 20% 18% 20% 16% 20% 17%

214 160 225 118 28 13 21

90% 90% 89% 89% 88% 87% 88%

101 83 109 65 14 3 14
42% 47% 43% 49% 44% 20% 58%
J

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
117 89 125 63 15 8 13
49% 50% 50% 47% 47% 53% 54%

98 75 102 54 13 6 12
41% 42% 40% 41% 41% 40% 50%

67 51 74 35 8 2 6
28% 29% 29% 26% 25% 13% 25%

90 67 93 52 10 5 12
38% 38% 37% 39% 31% 33% 50%

86 64 89 44 13 6 9
36% 36% 35% 33% 41% 40% 38%
51 41 54 31 5 3 4
21% 23% 21% 23% 16% 20% 17%

73 62 76 46 11 4 6
31% 35% 30% 35% 34% 27% 25%
C
 55 46 58 28 7 4 3
23% 26% 23% 21% 22% 27% 13%
63 52 65 36 5 3 4
26% 29% 26% 27% 16% 20% 17%

39 31 41 27 5 0 4
16% 17% 16% 20% 16% - 17%

64 51 67 48 6 3 12
27% 29% 27% 36% 19% 20% 50%
C C C AL

47 40 49 35 5 1 7
20% 22% 19% 26% 16% 7% 29%
C
2 1 2 0 0 0 0
1% 1% 1% - - - -

182 138 193 101 24 9 18

76% 78% 77% 76% 75% 60% 75%

117 89 121 63 14 8 11
49% 50% 48% 47% 44% 53% 46%

87 72 92 65 10 3 16
36% 40% 37% 49% 31% 20% 67%
C C C AJ ALN

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
91 68 96 56 8 5 10
38% 38% 38% 42% 25% 33% 42%
 93 70 97 53 12 5 8
39% 39% 38% 40% 38% 33% 33%

66 57 67 49 8 1 8
28% 32% 27% 37% 25% 7% 33%
C C C AJ
114 90 119 68 14 10 12
48% 51% 47% 51% 44% 67% 50%

74 62 76 46 7 5 11
31% 35% 30% 35% 22% 33% 46%
N
43 38 44 25 4 4 3
18% 21% 17% 19% 13% 27% 13%

90 67 96 52 9 5 13
38% 38% 38% 39% 28% 33% 54%
N

62 49 66 41 4 2 8
26% 28% 26% 31% 13% 13% 33%
I

55 46 55 37 5 2 6
23% 26% 22% 28% 16% 13% 25%
71 56 73 39 10 4 6
30% 31% 29% 29% 31% 27% 25%
0 0 0 0 0 0 0
- - - - - - -
210 160 221 121 27 11 23
88% 90% 88% 91% 84% 73% 96%
J N
183 142 191 105 20 13 19
77% 80% 76% 79% 63% 87% 79%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 239 178 252 133 32 15 24
100% 100% 100% 100% 100% 100% 100%
22 17 23 13 3 2 0
9% 10% 9% 10% 9% 13% -
9 8 9 6 1 0 0
4% 4% 4% 5% 3% - -
15 13 15 10 2 1 3
6% 7% 6% 8% 6% 7% 13%

14 11 15 6 3 1 2
6% 6% 6% 5% 9% 7% 8%

14 12 14 10 2 0 3
6% 7% 6% 8% 6% - 13%
16 13 16 10 3 1 3
7% 7% 6% 8% 9% 7% 13%

3 3 3 2 1 0 1
1% 2% 1% 2% 3% - 4%

5 4 5 3 1 0 0
2% 2% 2% 2% 3% - -
6 4 6 3 1 0 0
3% 2% 2% 2% 3% - -
4 4 4 2 0 0 1
2% 2% 2% 2% - - 4%
L
8 6 8 3 2 1 0
3% 3% 3% 2% 6% 7% -
18 17 19 13 1 1 1
8% 10% 8% 10% 3% 7% 4%

100 65 109 50 11 8 10
42% 37% 43% 38% 34% 53% 42%

5 1 6 2 1 0 0
2% 1% 2% 2% 3% - -

46 38 47 29 6 3 3
19% 21% 19% 22% 19% 20% 13%

44 36 45 26 8 2 8
 18% 20% 18% 20% 25% 13% 33%
N
14 11 14 8 3 0 1
6% 6% 6% 6% 9% - 4%

30 27 31 18 3 2 2
13% 15% 12% 14% 9% 13% 8%

w Pay Later service

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
72 63 73 46 8 3 5
30% 35% 29% 35% 25% 20% 21%
C
95 72 99 57 14 4 12
40% 40% 39% 43% 44% 27% 50%
33 19 36 14 6 3 2
14% 11% 14% 11% 19% 20% 8%
30 20 35 14 2 4 4
13% 11% 14% 11% 6% 27% 17%

9 4 9 2 2 1 1
4% 2% 4% 2% 6% 7% 4%

167 135 172 103 22 7 17

70% 76% 68% 77% 69% 47% 71%
C C C J

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 239 178 252 133 32 15 24
100% 100% 100% 100% 100% 100% 100%
37 36 37 32 3 2 4
15% 20% 15% 24% 9% 13% 17%
C C C A
81 67 84 47 12 2 8
34% 38% 33% 35% 38% 13% 33%
67 47 71 36 11 5 7
28% 26% 28% 27% 34% 33% 29%
45 23 51 16 5 4 4
19% 13% 20% 12% 16% 27% 17%
F

9 5 9 2 1 2 1
4% 3% 4% 2% 3% 13% 4%
H
118 103 121 79 15 4 12
49% 58% 48% 59% 47% 27% 50%
C ACG C AJ

X SUMMARY
M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

239 178 252 133 32 15 24

100% 100% 100% 100% 100% 100% 100%
167 135 172 103 22 7 17
70% 76% 68% 77% 69% 47% 71%
C C C J
118 103 121 79 15 4 12
49% 58% 48% 59% 47% 27% 50%
C ACG C AJ

Which type of loan(s) are you planning to take?

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a
atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
 E F G H I J K

118 103 121 79 15 4 12

100% 100% 100% 100% 100% 100% 100%
59 53 60 47 4 1 6
50% 51% 50% 59% 27% 25% 50%
I
40 37 41 28 3 0 4
34% 36% 34% 35% 20% - 33%

34 31 36 26 1 3 2
29% 30% 30% 33% 7% 75% 17%
I I
22 21 22 16 2 2 3
19% 20% 18% 20% 13% 50% 25%
24 22 24 17 3 1 3
20% 21% 20% 22% 20% 25% 25%
28 23 28 19 2 1 4
24% 22% 23% 24% 13% 25% 33%
20 19 20 17 1 0 4
17% 18% 17% 22% 7% - 33%
20 19 20 15 1 1 3
17% 18% 17% 19% 7% 25% 25%

1 1 1 0 0 0 0
1% 1% 1% - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

247 170 294 119 33 22 21

100% 100% 100% 100% 100% 100% 100%
87 67 108 46 9 5 7
35% 39% 37% 39% 27% 23% 33%

156 112 185 83 15 14 13

63% 66% 63% 70% 45% 64% 62%
I
 60 53 67 30 7 0 3
24% 31% 23% 25% 21% - 14%
ABG J J
22 23 23 14 2 1 1
9% 14% 8% 12% 6% 5% 5%
ACG
68 55 70 37 7 4 4
28% 32% 24% 31% 21% 18% 19%
C ACG

94 63 112 45 11 7 8
38% 37% 38% 38% 33% 32% 38%

64 45 76 34 7 4 3
26% 26% 26% 29% 21% 18% 14%

73 56 84 36 7 7 4
30% 33% 29% 30% 21% 32% 19%
154 101 188 70 19 13 11
62% 59% 64% 59% 58% 59% 52%

53 45 56 30 9 4 1
21% 26% 19% 25% 27% 18% 5%
C C C
1 0 1 0 0 1 0
0 - 0 - - 5% -
AH
3.37 3.65 3.3 3.57 2.82 2.73 2.62
A A A

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

247 170 294 119 33 22 21

100% 100% 100% 100% 100% 100% 100%

97 67 112 56 6 9 6
39% 39% 38% 47% 18% 41% 29%
 I

55 46 59 33 9 0 7
22% 27% 20% 28% 27% - 33%
C J J

91 60 103 43 9 5 7
37% 35% 35% 36% 27% 23% 33%

72 51 81 37 9 8 6
29% 30% 28% 31% 27% 36% 29%

127 86 152 59 15 10 8
51% 51% 52% 50% 45% 45% 38%

63 44 72 33 8 4 6
26% 26% 24% 28% 24% 18% 29%

110 74 145 49 15 8 2
45% 44% 49% 41% 45% 36% 10%

125 83 153 62 11 14 13
51% 49% 52% 52% 33% 64% 62%
I

41 38 42 23 6 1 3
17% 22% 14% 19% 18% 5% 14%
ACG

48 34 50 28 5 5 6
19% 20% 17% 24% 15% 23% 29%
C C

50 42 53 31 3 2 4
20% 25% 18% 26% 9% 9% 19%
C I
0 0 0 0 0 0 0
- - - - - - -

126 91 143 68 13 9 10
51% 54% 49% 57% 39% 41% 48%
 198 134 231 93 26 14 15
80% 79% 79% 78% 79% 64% 71%

173 117 214 82 18 16 14

70% 69% 73% 69% 55% 73% 67%

82 61 86 48 6 5 9
33% 36% 29% 40% 18% 23% 43%
C C AI

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

247 170 294 119 33 22 21

100% 100% 100% 100% 100% 100% 100%

104 66 120 51 7 9 8
42% 39% 41% 43% 21% 41% 38%
I

90 58 107 49 8 8 4
36% 34% 36% 41% 24% 36% 19%

32 27 35 21 5 1 1
13% 16% 12% 18% 15% 5% 5%
C

80 59 96 41 9 9 7
32% 35% 33% 34% 27% 41% 33%

73 55 85 37 7 6 4
30% 32% 29% 31% 21% 27% 19%

56 40 62 32 3 3 2
23% 24% 21% 27% 9% 14% 10%
I

62 49 74 39 6 3 3
25% 29% 25% 33% 18% 14% 14%

76 61 85 38 15 8 10
31% 36% 29% 32% 45% 36% 48%
C C C A

65 50 75 42 9 3 10
26% 29% 26% 35% 27% 14% 48%
C C AJ AL

70 57 78 38 9 5 6
28% 34% 27% 32% 27% 23% 29%
C

61 48 70 30 7 3 3
25% 28% 24% 25% 21% 14% 14%

1 1 2 0 0 0 0
0 1% 1% - - - -

138 92 159 68 11 14 10
56% 54% 54% 57% 33% 64% 48%
I I
107 73 127 58 11 9 5
43% 43% 43% 49% 33% 41% 24%

123 96 143 67 15 12 10
50% 56% 49% 56% 45% 55% 48%
C
142 108 166 83 20 10 18
 57% 64% 56% 70% 61% 45% 86%
C C C AJ AMN

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

247 170 294 119 33 22 21

100% 100% 100% 100% 100% 100% 100%

84 50 100 36 10 7 5
34% 29% 34% 30% 30% 32% 24%

95 64 116 46 11 6 5
38% 38% 39% 39% 33% 27% 24%

38 31 40 24 7 0 3
15% 18% 14% 20% 21% - 14%
C C J J

65 45 72 28 10 9 6
26% 26% 24% 24% 30% 41% 29%

64 57 67 41 7 6 8
26% 34% 23% 34% 21% 27% 38%
C ACDG C A

62 48 71 31 10 8 7
25% 28% 24% 26% 30% 36% 33%
C

58 50 65 34 10 2 4
23% 29% 22% 29% 30% 9% 19%
C
 48 44 49 30 7 1 3
19% 26% 17% 25% 21% 5% 14%
C ACG C AJ
0 0 1 0 0 0 0
- - 0 - - - -

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

247 170 294 119 33 22 21

100% 100% 100% 100% 100% 100% 100%

33 27 35 18 5 2 3
13% 16% 12% 15% 15% 9% 14%
C
122 94 139 62 16 12 10
49% 55% 47% 52% 48% 55% 48%
C

73 39 92 30 9 4 5
30% 23% 31% 25% 27% 18% 24%

12 8 17 8 2 1 3
5% 5% 6% 7% 6% 5% 14%
M
7 2 11 1 1 3 0
3% 1% 4% 1% 3% 14% -
AH

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
 247 170 294 119 33 22 21
100% 100% 100% 100% 100% 100% 100%
81 55 96 42 8 4 6
33% 32% 33% 35% 24% 18% 29%

117 84 134 60 13 11 11
47% 49% 46% 50% 39% 50% 52%

29 20 38 8 9 4 1
12% 12% 13% 7% 27% 18% 5%
AH
11 7 15 4 3 1 3
4% 4% 5% 3% 9% 5% 14%

9 4 11 5 0 2 0
4% 2% 4% 4% - 9% -
198 139 230 102 21 15 17
80% 82% 78% 86% 64% 68% 81%
IJ

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

247 170 294 119 33 22 21

100% 100% 100% 100% 100% 100% 100%

46 26 48 22 4 5 2
19% 15% 16% 18% 12% 23% 10%

77 55 88 44 9 9 7
31% 32% 30% 37% 27% 41% 33%
C C

94 54 114 35 12 9 4
38% 32% 39% 29% 36% 41% 19%
 61 48 71 40 5 4 6
25% 28% 24% 34% 15% 18% 29%
C AI

56 41 59 26 10 4 7
23% 24% 20% 22% 30% 18% 33%
N

79 59 94 43 8 8 9
32% 35% 32% 36% 24% 36% 43%

51 42 57 28 8 3 6
21% 25% 19% 24% 24% 14% 29%
C

32 30 34 21 4 2 1
13% 18% 12% 18% 12% 9% 5%
C C
4 0 5 2 0 0 1
2% - 2% 2% - - 5%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
293 192 326 143 53 31 62
45% 46% 44% 42% 52% 65% 78%
AH ALMN
321 210 378 173 44 16 10
50% 50% 51% 51% 44% 33% 13%
J
18 10 23 11 2 1 3
3% 2% 3% 3% 2% 2% 4%

6 4 8 6 1 0 2
1% 1% 1% 2% 1% - 3%
6 2 8 4 1 0 2
 1% 0 1% 1% 1% - 3%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
359 224 412 175 62 34 69
56% 54% 55% 52% 61% 71% 87%
AH ALMN
255 174 295 147 35 12 10
40% 42% 40% 44% 35% 25% 13%
J
26 18 32 14 1 2 0
4% 4% 4% 4% 1% 4% -

4 2 4 1 3 0 0
1% 0 1% 0 3% - -
AH
285 194 331 162 39 14 10
44% 46% 45% 48% 39% 29% 13%
J
0.76 0.79 0.77 0.81 0.67 0.52 0.19
J
0.95 0.95 0.96 0.94 0.97 0.9 0.5
0.04 0.05 0.04 0.05 0.1 0.13 0.06

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K

285 194 331 162 39 14 10

100% 100% 100% 100% 100% 100% 100%
1 1 1 0 0 0 0
0 1% 0 - - - -
 1 0 1 1 0 0 0
0 - 0 1% - - -
1 0 1 0 0 0 0
0 - 0 - - - -
2 2 2 2 0 0 0
1% 1% 1% 1% - - -
1 0 1 0 0 0 0
0 - 0 - - - -

1 1 1 0 0 0 0
0 1% 0 - - - -

1 1 1 1 0 0 0
0 1% 0 1% - - -
11 6 11 5 3 0 2
4% 3% 3% 3% 8% - 20%
ALMN
2 1 2 2 0 0 0
1% 1% 1% 1% - - -

7 5 7 5 1 1 0
2% 3% 2% 3% 3% 7% -

1 0 1 0 1 0 0
0 - 0 - 3% - -
H
2 2 3 1 0 0 0
1% 1% 1% 1% - - -
2 2 2 1 0 0 0
1% 1% 1% 1% - - -
2 1 2 2 0 0 0
1% 1% 1% 1% - - -

2 1 2 2 0 0 0
1% 1% 1% 1% - - -

5 5 5 3 2 0 0
2% 3% 2% 2% 5% - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
4 3 4 4 0 0 1
1% 2% 1% 2% - - 10%
AN
4 2 4 4 0 0 0
1% 1% 1% 2% - - -
 2 1 2 0 0 0 0
1% 1% 1% - - - -

3 2 4 0 3 0 0
1% 1% 1% - 8% - -
AH
7 2 7 4 1 0 0
2% 1% 2% 2% 3% - -

1 2 2 1 0 0 0
0 1% 1% 1% - - -
3 1 3 1 1 0 0
1% 1% 1% 1% 3% - -

3 3 3 1 2 0 2
1% 2% 1% 1% 5% - 20%
AH ALMN
4 4 4 3 1 0 0
1% 2% 1% 2% 3% - -
1 0 1 1 0 0 0
0 - 0 1% - - -

3 3 3 3 0 0 0
1% 2% 1% 2% - - -
3 3 3 1 0 1 1
1% 2% 1% 1% - 7% 10%
AH ALMN
1 0 1 0 1 0 0
0 - 0 - 3% - -
H
1 0 1 0 0 0 0
0 - 0 - - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 0 1 0 0 0 0
0 - 0 - - - -

2 2 3 2 0 0 0
1% 1% 1% 1% - - -
2 0 2 0 0 0 0
1% - 1% - - - -
5 4 5 3 1 0 1
2% 2% 2% 2% 3% - 10%
AN
2 2 2 1 1 0 0
1% 1% 1% 1% 3% - -
3 4 4 3 1 0 0
1% 2% 1% 2% 3% - -

1 1 1 1 0 0 0
0 1% 0 1% - - -
2 1 2 2 0 0 0
1% 1% 1% 1% - - -
1 0 2 0 0 0 0
0 - 1% - - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
2 2 2 1 0 0 0
1% 1% 1% 1% - - -
7 6 7 6 0 0 0
2% 3% 2% 4% - - -

1 1 1 1 0 0 0
0 1% 0 1% - - -
3 0 3 1 0 1 0
1% - 1% 1% - 7% -
AH
4 2 4 2 0 0 0
1% 1% 1% 1% - - -
4 3 4 3 0 0 0
1% 2% 1% 2% - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
2 1 2 1 0 0 0
1% 1% 1% 1% - - -
2 0 1 1 0 0 0
1% - 0 1% - - -
3 2 3 2 0 0 0
1% 1% 1% 1% - - -
6 2 6 2 0 1 1
2% 1% 2% 1% - 7% 10%
LN
2 2 3 1 1 0 0
1% 1% 1% 1% 3% - -
2 1 2 1 0 0 0
1% 1% 1% 1% - - -
5 4 5 2 1 0 0
2% 2% 2% 1% 3% - -

1 1 1 1 0 0 0
 0 1% 0 1% - - -
2 1 2 2 0 0 0
1% 1% 1% 1% - - -
1 1 1 0 1 0 0
0 1% 0 - 3% - -
H
1 0 1 1 0 0 0
0 - 0 1% - - -

1 0 1 1 0 0 0
0 - 0 1% - - -
4 1 4 2 1 0 0
1% 1% 1% 1% 3% - -

3 2 3 1 0 1 0
1% 1% 1% 1% - 7% -
AH
3 3 3 2 1 0 0
1% 2% 1% 1% 3% - -

1 2 2 1 0 0 0
0 1% 1% 1% - - -
4 4 4 3 1 0 0
1% 2% 1% 2% 3% - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 1 1 0 0 0 0
0 1% 0 - - - -

1 0 1 0 1 0 0
0 - 0 - 3% - -
H
2 2 2 2 0 0 0
1% 1% 1% 1% - - -
2 2 2 2 0 0 0
1% 1% 1% 1% - - -
0 0 0 0 0 0 0
- - - - - - -
2 2 2 1 0 0 0
1% 1% 1% 1% - - -
2 2 2 1 0 1 0
1% 1% 1% 1% - 7% -
AH
2 2 2 2 0 0 0
1% 1% 1% 1% - - -
 2 2 2 1 1 0 0
1% 1% 1% 1% 3% - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
4 4 7 2 0 0 0
1% 2% 2% 1% - - -

0 0 1 0 0 0 0
- - 0 - - - -
2 2 2 1 1 0 0
1% 1% 1% 1% 3% - -

1 1 1 0 1 0 0
0 1% 0 - 3% - -
H
0 0 1 0 0 0 0
- - 0 - - - -
1 1 2 0 0 0 0
0 1% 1% - - - -

1 0 1 0 0 0 0
0 - 0 - - - -
2 1 2 0 0 0 0
1% 1% 1% - - - -
1 0 1 0 0 0 0
0 - 0 - - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 2 2 1 0 0 0
0 1% 1% 1% - - -
0 0 1 1 0 0 0
- - 0 1% - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
2 1 2 2 0 0 1
1% 1% 1% 1% - - 10%
ALMN
2 2 2 2 0 0 0
1% 1% 1% 1% - - -

1 1 1 1 0 0 0
0 1% 0 1% - - -
3 1 3 1 0 0 0
1% 1% 1% 1% - - -

1 1 1 0 0 1 0
0 1% 0 - - 7% -
AH
1 1 1 0 0 1 0
0 1% 0 - - 7% -
AH
1 1 2 1 0 0 0
0 1% 1% 1% - - -
2 1 2 2 0 0 0
1% 1% 1% 1% - - -

2 2 3 1 0 0 0
1% 1% 1% 1% - - -
1 1 1 0 0 0 0
0 1% 0 - - - -
2 2 2 1 0 1 1
1% 1% 1% 1% - 7% 10%
AH ALMN
2 2 3 0 0 0 0
1% 1% 1% - - - -

1 1 1 0 1 0 0
0 1% 0 - 3% - -
H
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 0 1 1 0 0 0
0 - 0 1% - - -
1 0 1 1 0 0 0
0 - 0 1% - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 1 1 0 1 0 0
0 1% 0 - 3% - -
H
1 0 1 0 0 0 0
0 - 0 - - - -
1 1 1 0 0 0 0
0 1% 0 - - - -

1 1 1 1 0 0 0
0 1% 0 1% - - -
1 0 1 0 0 1 0
 0 - 0 - - 7% -
AH
1 0 1 0 0 0 0
0 - 0 - - - -
5 4 5 3 0 1 0
2% 2% 2% 2% - 7% -
1 0 1 0 0 1 0
0 - 0 - - 7% -
AH
1 1 1 1 0 0 0
0 1% 0 1% - - -
2 2 2 1 0 0 0
1% 1% 1% 1% - - -
1 1 1 0 1 0 0
0 1% 0 - 3% - -
H
0 0 2 1 0 0 0
- - 1% 1% - - -
0 0 2 0 0 0 0
- - 1% - - - -

1 1 1 1 0 0 0
0 1% 0 1% - - -
1 1 1 1 0 0 0
0 1% 0 1% - - -
1 1 2 1 0 0 0
0 1% 1% 1% - - -
1 0 1 1 0 0 0
0 - 0 1% - - -
1 0 2 0 1 0 0
0 - 1% - 3% - -
H
3 2 3 1 0 0 0
1% 1% 1% 1% - - -

1 1 1 0 0 0 0
0 1% 0 - - - -
1 1 1 0 0 0 0
0 1% 0 - - - -
2 0 3 1 0 1 0
1% - 1% 1% - 7% -
AH
2 1 5 2 1 0 0
1% 1% 2% 1% 3% - -
4 2 6 1 1 0 0
 1% 1% 2% 1% 3% - -

2 1 2 0 2 0 0
1% 1% 1% - 5% - -
AH
3 3 5 2 0 0 0
1% 2% 2% 1% - - -

1 1 1 0 0 0 0
0 1% 0 - - - -
1 1 2 1 1 0 0
0 1% 1% 1% 3% - -

3 1 3 1 0 0 0
1% 1% 1% 1% - - -

2 0 2 1 0 0 0
1% - 1% 1% - - -
0 0 1 0 0 0 0
- - 0 - - - -

3 3 4 1 0 0 0
1% 2% 1% 1% - - -

1 0 1 0 1 0 0
0 - 0 - 3% - -
H
9 2 20 4 0 1 0
3% 1% 6% 2% - 7% -
BF
8 5 8 4 0 0 0
3% 3% 2% 2% - - -

98 68 104 60 19 2 7
34% 35% 31% 37% 49% 14% 70%
C C C AJ AMN
106 77 116 64 10 6 2
37% 40% 35% 40% 26% 43% 20%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

 Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
337 182 373 174 46 26 42
100% 100% 100% 100% 100% 100% 100%
26 18 26 20 3 2 3
8% 10% 7% 11% 7% 8% 7%
C C C
311 164 347 154 43 24 39
92% 90% 93% 89% 93% 92% 93%

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u

Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
337 182 373 174 46 26 42
100% 100% 100% 100% 100% 100% 100%
145 80 161 78 18 11 5
43% 44% 43% 45% 39% 42% 12%

30 20 30 21 3 2 3
9% 11% 8% 12% 7% 8% 7%
C C C
49 25 49 27 10 2 3
15% 14% 13% 16% 22% 8% 7%
C
55 37 57 33 3 4 1
16% 20% 15% 19% 7% 15% 2%
I

M/N - A/O/P/Q/R - A/S/T - A/U/V/W/X - A/Y/Z/a

atform users P1M (Total) TikTok usership (Total) TikTok u
Heavy (At Medium (At Light users (At
Instagram least once least once least once
users Twitter users YouTube users /day) /week) /month) 18-24
E F G H I J K
644 418 743 337 101 48 79
100% 100% 100% 100% 100% 100% 100%
4 3 4 4 0 0 0
1% 1% 1% 1% - - -
4 3 8 6 0 0 0
1% 1% 1% 2% - - -

52 24 68 30 15 5 11
8% 6% 9% 9% 15% 10% 14%
F L
28 19 33 17 5 4 6
4% 5% 4% 5% 5% 8% 8%

67 52 73 42 12 4 13
10% 12% 10% 12% 12% 8% 16%
C

136 84 152 72 18 8 20
21% 20% 20% 21% 18% 17% 25%

308 201 356 142 48 23 25

48% 48% 48% 42% 48% 48% 32%

45 32 49 24 3 4 4
7% 8% 7% 7% 3% 8% 5%

489 317 557 238 69 35 49

76% 76% 75% 71% 68% 73% 62%
B
 Table 1

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 2

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
136 36 31 17 39 26 55
49% 53% 51% 68% 45% 39% 60%
PQ PQ
 142 32 30 8 48 41 36
51% 47% 49% 32% 55% 61% 40%
OR OR
Table 3

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
0 0 0 25 0 0 0
- - - 100% - - -
APQR
278 0 0 0 87 0 0
100% - - - 100% - -
AKMN AOQR
0 68 0 0 0 67 0
- 100% - - - 100% -
AKLN AOPR
0 0 39 0 0 0 45
- - 64% - - - 49%
AKLM AOPQ
0 0 22 0 0 0 46
- - 36% - - - 51%
AKLM AOPQ
0 0 61 0 0 0 91
- - 100% - - - 100%
AKLM AOPQ
29.89 38.54 54.05 21.64 30.01 40.15 55.05
K AKL AKLM O AOP AOPQ
Table 4

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
 0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 5

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 6

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
 0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 7

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 8
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 9

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 10

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 11
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 12

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 13
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 14
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 15

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
31 6 11 6 6 8 10
11% 9% 18% 24% 7% 12% 11%
P
62 6 13 5 14 5 18
22% 9% 21% 20% 16% 7% 20%
M M Q
44 15 10 3 16 8 14
16% 22% 16% 12% 18% 12% 15%

39 15 11 3 21 19 17
14% 22% 18% 12% 24% 28% 19%

51 11 8 7 14 18 21
18% 16% 13% 28% 16% 27% 23%

25 7 7 1 12 4 5
9% 10% 11% 4% 14% 6% 5%

19 7 1 0 3 3 6
7% 10% 2% - 3% 4% 7%
N
7 1 0 0 1 2 0
3% 1% - - 1% 3% -

31 6 11 6 6 8 10
11% 9% 18% 24% 7% 12% 11%
P
145 36 34 11 51 32 49
52% 53% 56% 44% 59% 48% 54%

102 26 16 8 30 27 32
37% 38% 26% 32% 34% 40% 35%

10.89 11.98 8.13 7.46 10.21 11.25 9.79

N N
10.25 10.19 5.84 4.41 7.88 9.58 7.86
0.61 1.24 0.75 0.88 0.84 1.17 0.82
Table 16
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 17

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 18
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 19
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 20
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 21

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 22

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Table 23

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

45 13 8 3 21 13 12
16% 19% 13% 12% 24% 19% 13%

31 11 2 0 4 3 9
11% 16% 3% - 5% 4% 10%
AKN
 53 18 10 0 12 16 21
19% 26% 16% - 14% 24% 23%
K K O O

48 4 10 4 24 11 8
17% 6% 16% 16% 28% 16% 9%
M AR

32 7 11 6 12 13 16
12% 10% 18% 24% 14% 19% 18%

15 4 4 0 5 2 7
5% 6% 7% - 6% 3% 8%

17 5 4 1 3 2 1
6% 7% 7% 4% 3% 3% 1%

8 1 2 1 3 1 3
3% 1% 3% 4% 3% 1% 3%

7 0 1 0 0 2 3
3% - 2% - - 3% 3%

3 0 2 1 1 0 0
1% - 3% 4% 1% - -

1 2 0 0 0 1 1
0 3% - - - 1% 1%
L
3 1 0 8 0 0 0
1% 1% - 32% - - -
APQR

0 0 0 0 0 0 0
 - - - - - - -

0 0 0 0 0 0 0
- - - - - - -

1 1 0 0 0 0 0
0 1% - - - - -
0 0 0 0 0 0 0
- - - - - - -
7 1 3 0 1 2 2
3% 1% 5% - 1% 3% 2%
K
0 0 2 0 0 0 5
- - 3% - - - 5%
L AP
7 0 2 1 1 1 3
3% - 3% 4% 1% 1% 3%

260 64 54 16 85 63 80
94% 94% 89% 64% 98% 94% 88%
K K K AOR O O
18 4 7 9 2 4 11
6% 6% 11% 36% 2% 6% 12%
APQR P
219 53 44 14 74 58 69
79% 78% 72% 56% 85% 87% 76%
K K O O
36 11 8 9 8 4 8
13% 16% 13% 36% 9% 6% 9%
APQR
Table 24

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
137 34 32 3 34 17 28
49% 50% 52% 12% 39% 25% 31%
AK K K O
53 15 13 2 14 19 19
19% 22% 21% 8% 16% 28% 21%
 O
34 8 7 3 10 5 14
12% 12% 11% 12% 11% 7% 15%

19 6 4 0 3 9 6
7% 9% 7% - 3% 13% 7%
P
22 3 4 2 10 8 11
8% 4% 7% 8% 11% 12% 12%

13 2 1 15 16 9 13
5% 3% 2% 60% 18% 13% 14%
APQR
190 49 45 5 48 36 47
68% 72% 74% 20% 55% 54% 52%
AK AK AK O O O

53 14 11 3 13 14 20
19% 21% 18% 12% 15% 21% 22%

22 3 4 2 10 8 11
8% 4% 7% 8% 11% 12% 12%

Table 25

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
158 25 15 6 38 18 9
57% 37% 25% 24% 44% 27% 10%
AMN QR R
66 19 9 4 18 18 4
24% 28% 15% 16% 21% 27% 4%
R R R
31 11 9 9 10 3 10
11% 16% 15% 36% 11% 4% 11%
K K APQR
14 7 12 1 5 6 7
5% 10% 20% 4% 6% 9% 8%
 AKL
2 4 6 2 3 4 5
1% 6% 10% 8% 3% 6% 5%
KL AKL
7 2 10 3 13 18 56
3% 3% 16% 12% 15% 27% 62%
KLM A AOPQ
224 44 24 10 56 36 13
81% 65% 39% 40% 64% 54% 14%
AMN N R OR R

45 18 21 10 15 9 17
16% 26% 34% 40% 17% 13% 19%
K AKL APQR

2 4 6 2 3 4 5
1% 6% 10% 8% 3% 6% 5%
KL AKL
Table 26

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
146 28 16 0 0 0 0
53% 41% 26% - - - -
AN
52 17 18 0 0 0 0
19% 25% 30% - - - -
A A AK
34 6 8 0 0 0 0
12% 9% 13% - - - -
A
19 8 9 0 0 0 0
7% 12% 15% - - - -
A AL
27 9 10 0 0 0 0
10% 13% 16% - - - -
K AK AK
0 0 0 25 87 67 91
- - - 100% 100% 100% 100%
 A A A A
198 45 34 0 0 0 0
71% 66% 56% - - - -
AN A

53 14 17 0 0 0 0
19% 21% 28% - - - -
A A

27 9 10 0 0 0 0
10% 13% 16% - - - -
K AK AK
Table 27

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
50 8 4 3 4 3 4
18% 12% 7% 12% 5% 4% 4%
AN
52 12 10 1 9 5 3
19% 18% 16% 4% 10% 7% 3%
A
55 10 4 3 5 4 4
20% 15% 7% 12% 6% 6% 4%
AN
19 9 10 1 6 3 3
7% 13% 16% 4% 7% 4% 3%
AL
23 6 3 2 9 3 6
8% 9% 5% 8% 10% 4% 7%

79 23 30 15 54 49 71
28% 34% 49% 60% 62% 73% 78%
KL A A AP
102 20 14 4 13 8 7
37% 29% 23% 16% 15% 12% 8%
AN

74 19 14 4 11 7 7
 27% 28% 23% 16% 13% 10% 8%
A

23 6 3 2 9 3 6
8% 9% 5% 8% 10% 4% 7%

Table 28

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
146 34 28 14 43 21 24
53% 50% 46% 56% 49% 31% 26%
QR QR
69 15 12 3 14 17 19
25% 22% 20% 12% 16% 25% 21%
37 7 14 3 18 16 17
13% 10% 23% 12% 21% 24% 19%
K
14 11 3 5 5 5 12
5% 16% 5% 20% 6% 7% 13%
ALN AP
8 1 4 0 7 8 10
3% 1% 7% - 8% 12% 11%
K A A
4 0 0 0 0 0 9
1% - - - - - 10%
APQ
215 49 40 17 57 38 43
77% 72% 66% 68% 66% 57% 47%
A R

51 18 17 8 23 21 29
18% 26% 28% 32% 26% 31% 32%

8 1 4 0 7 8 10
3% 1% 7% - 8% 12% 11%
K A A
Table 29
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
Table 30

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

167 44 28 10 56 41 55
60% 65% 46% 40% 64% 61% 60%
KN KN O

113 28 15 3 35 20 15
41% 41% 25% 12% 40% 30% 16%
AN N OR R

244 61 41 19 75 63 67
88% 90% 67% 76% 86% 94% 74%
N N R AOR
 261 55 54 21 82 66 90
94% 81% 89% 84% 94% 99% 99%
M O AO

204 49 44 16 73 56 79
73% 72% 72% 64% 84% 84% 87%
K K K O O AO
0 0 0 0 0 0 0
- - - - - - -
3.56 3.49 2.98 2.76 3.69 3.67 3.36
AL A A A A A
Table 31

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

174 33 37 19 58 44 49
63% 49% 61% 76% 67% 66% 54%
M R

131 33 24 14 45 30 50
47% 49% 39% 56% 52% 45% 55%

107 28 14 12 37 21 30
38% 41% 23% 48% 43% 31% 33%
N N

98 25 14 8 28 19 31
35% 37% 23% 32% 32% 28% 34%
144 36 24 15 43 30 50
52% 53% 39% 60% 49% 45% 55%

157 37 32 14 50 42 53
56% 54% 52% 56% 57% 63% 58%

89 20 20 8 34 18 32
32% 29% 33% 32% 39% 27% 35%

104 30 15 12 23 12 32
37% 44% 25% 48% 26% 18% 35%
N PQ Q

64 15 11 5 16 7 11
23% 22% 18% 20% 18% 10% 12%

108 20 18 8 24 15 29
39% 29% 30% 32% 28% 22% 32%

1 0 0 0 1 0 0
0 - - - 1% - -

3 1 5 0 2 4 6
1% 1% 8% - 2% 6% 7%
AKL
234 51 48 23 77 57 70
84% 75% 79% 92% 89% 85% 77%
R
 208 46 33 19 64 43 70
75% 68% 54% 76% 74% 64% 77%
N
107 28 14 12 37 21 30
38% 41% 23% 48% 43% 31% 33%
N N

104 30 15 12 23 12 32
37% 44% 25% 48% 26% 18% 35%
N PQ Q
64 15 11 5 16 7 11
23% 22% 18% 20% 18% 10% 12%

108 20 18 8 24 15 29
39% 29% 30% 32% 28% 22% 32%

Table 32

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

136 26 24 14 38 33 47
49% 38% 39% 56% 44% 49% 52%

131 26 22 12 41 36 52
47% 38% 36% 48% 47% 54% 57%

81 23 9 8 19 12 22
29% 34% 15% 32% 22% 18% 24%
N N
103 26 22 12 34 24 34
37% 38% 36% 48% 39% 36% 37%

119 33 25 11 41 35 45
43% 49% 41% 44% 47% 52% 49%

112 28 21 8 38 21 38
40% 41% 34% 32% 44% 31% 42%

107 33 22 8 31 25 46
38% 49% 36% 32% 36% 37% 51%
K AP

119 25 22 17 40 25 36
43% 37% 36% 68% 46% 37% 40%
AQR

92 22 11 9 20 9 14
33% 32% 18% 36% 23% 13% 15%
N QR

121 21 19 11 30 26 29
44% 31% 31% 44% 34% 39% 32%

1 0 0 0 0 0 0
0 - - - - - -

3 3 5 0 3 0 4
1% 4% 8% - 3% - 4%
AL
 275 65 56 25 84 67 87
99% 96% 92% 100% 97% 100% 96%
N

205 49 40 21 64 49 67
74% 72% 66% 84% 74% 73% 74%

177 44 33 18 56 47 66
64% 65% 54% 72% 64% 70% 73%
131 33 15 12 30 17 26
47% 49% 25% 48% 34% 25% 29%
N N Q

103 26 22 12 34 24 34
37% 38% 36% 48% 39% 36% 37%
201 52 41 19 66 46 69
72% 76% 67% 76% 76% 69% 76%

121 21 19 11 30 26 29
44% 31% 31% 44% 34% 39% 32%

Table 33

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

118 24 17 8 27 17 13
42% 35% 28% 32% 31% 25% 14%
AN R R

84 19 14 7 25 15 18
30% 28% 23% 28% 29% 22% 20%
 87 17 15 8 31 17 22
31% 25% 25% 32% 36% 25% 24%

82 24 17 6 25 14 20
29% 35% 28% 24% 29% 21% 22%

102 26 23 9 26 20 26
37% 38% 38% 36% 30% 30% 29%

113 21 14 4 26 14 16
41% 31% 23% 16% 30% 21% 18%
AN

89 21 10 11 21 13 6
32% 31% 16% 44% 24% 19% 7%
N AQR R R

75 16 12 7 24 15 27
27% 24% 20% 28% 28% 22% 30%

103 18 12 9 23 19 24
 37% 26% 20% 36% 26% 28% 26%
AN

98 27 9 8 26 12 15
35% 40% 15% 32% 30% 18% 16%
N N R
0 0 0 0 0 0 0
- - - - - - -

9 5 9 0 9 12 24
3% 7% 15% - 10% 18% 26%
KL AO AOP
160 36 20 13 41 26 25
58% 53% 33% 52% 47% 39% 27%
AN N R R

139 31 32 12 45 28 34
50% 46% 52% 48% 52% 42% 37%

138 26 23 13 43 29 36
50% 38% 38% 52% 49% 43% 40%

82 24 17 6 25 14 20
29% 35% 28% 24% 29% 21% 22%

161 33 18 13 37 25 20
58% 49% 30% 52% 43% 37% 22%
AN N R R R

75 16 12 7 24 15 27
27% 24% 20% 28% 28% 22% 30%

Table 34

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

117 27 27 8 34 26 39
42% 40% 44% 32% 39% 39% 43%

133 32 25 11 47 31 36
48% 47% 41% 44% 54% 46% 40%

97 33 19 8 32 17 17
35% 49% 31% 32% 37% 25% 19%
AKLN R

115 28 26 6 45 29 45
41% 41% 43% 24% 52% 43% 49%
O O

78 30 10 7 29 13 27
28% 44% 16% 28% 33% 19% 30%
ALN

106 27 20 8 37 23 40
38% 40% 33% 32% 43% 34% 44%

132 27 28 10 58 44 56
47% 40% 46% 40% 67% 66% 62%
AO AO

63 23 11 5 18 13 13
23% 34% 18% 20% 21% 19% 14%
AN

77 21 16 1 25 11 8
28% 31% 26% 4% 29% 16% 9%
OR
 115 26 19 6 37 24 23
41% 38% 31% 24% 43% 36% 25%
R
1 0 0 0 0 0 0
0 - - - - - -

182 35 38 15 63 51 67
65% 51% 62% 60% 72% 76% 74%
M
215 45 38 16 66 48 58
77% 66% 62% 64% 76% 72% 64%
N

140 38 29 8 47 26 22
50% 56% 48% 32% 54% 39% 24%
R
115 28 26 6 45 29 45
41% 41% 43% 24% 52% 43% 49%
O O

120 41 17 11 35 23 34
43% 60% 28% 44% 40% 34% 37%
N ALN
Table 35

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
49 11 11 2 9 7 6
18% 16% 18% 8% 10% 10% 7%

107 33 19 9 37 24 46
38% 49% 31% 36% 43% 36% 51%
KN A
76 18 19 11 22 26 20
27% 26% 31% 44% 25% 39% 22%
 R R
32 5 11 3 15 8 15
12% 7% 18% 12% 17% 12% 16%

14 1 1 0 4 2 4
5% 1% 2% - 5% 3% 4%

156 44 30 11 46 31 52
56% 65% 49% 44% 53% 46% 57%
K K
Table 36

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
36 10 7 3 8 1 4
13% 15% 11% 12% 9% 1% 4%
Q Q
78 24 8 8 15 16 14
28% 35% 13% 32% 17% 24% 15%
N AN
76 17 16 6 30 15 17
27% 25% 26% 24% 34% 22% 19%
R
72 14 26 7 28 31 48
26% 21% 43% 28% 32% 46% 53%
LM A AOP
16 3 4 1 6 4 8
6% 4% 7% 4% 7% 6% 9%

114 34 15 11 23 17 18
41% 50% 25% 44% 26% 25% 20%
AN AKN R
Table 37

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
48 14 8 6 10 3 10
17% 21% 13% 24% 11% 4% 11%
K K Q
111 34 23 10 32 24 45
40% 50% 38% 40% 37% 36% 49%

80 13 19 6 26 21 19
29% 19% 31% 24% 30% 31% 21%

30 7 11 3 18 17 14
11% 10% 18% 12% 21% 25% 15%
A
9 0 0 0 1 2 3
3% - - - 1% 3% 3%

159 48 31 16 42 27 55
57% 71% 51% 64% 48% 40% 60%
AKLN Q Q
Table 38

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
65 15 12 3 11 4 8
23% 22% 20% 12% 13% 6% 9%
A
124 28 25 10 31 32 41
45% 41% 41% 40% 36% 48% 45%
55 18 16 10 31 20 25
20% 26% 26% 40% 36% 30% 27%

26 6 8 2 12 9 16
9% 9% 13% 8% 14% 13% 18%
 8 1 0 0 2 2 1
3% 1% - - 2% 3% 1%
189 43 37 13 42 36 49
68% 63% 61% 52% 48% 54% 54%
AK
Table 39

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
59 14 10 5 9 8 11
21% 21% 16% 20% 10% 12% 12%

129 36 30 8 34 33 46
46% 53% 49% 32% 39% 49% 51%

59 12 14 8 28 21 26
21% 18% 23% 32% 32% 31% 29%

26 6 7 4 15 5 8
9% 9% 11% 16% 17% 7% 9%

5 0 0 0 1 0 0
2% - - - 1% - -
188 50 40 13 43 41 57
68% 74% 66% 52% 49% 61% 63%
K
Table 40

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
53 10 11 3 6 5 9
19% 15% 18% 12% 7% 7% 10%
 A
132 35 19 11 36 25 46
47% 51% 31% 44% 41% 37% 51%
N N
53 13 21 8 26 28 18
19% 19% 34% 32% 30% 42% 20%
L AR
34 10 8 3 14 8 13
12% 15% 13% 12% 16% 12% 14%

6 0 2 0 5 1 5
2% - 3% - 6% 1% 5%

185 45 30 14 42 30 55
67% 66% 49% 56% 48% 45% 60%
AN
Table 41

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
36 8 8 3 6 5 7
13% 12% 13% 12% 7% 7% 8%

104 27 18 2 21 20 43
37% 40% 30% 8% 24% 30% 47%
K K O AOPQ
74 19 19 9 26 31 20
27% 28% 31% 36% 30% 46% 22%
APR
38 9 13 9 20 8 11
14% 13% 21% 36% 23% 12% 12%
AQR
26 5 3 2 14 3 10
9% 7% 5% 8% 16% 4% 11%
K AQ
140 35 26 5 27 25 50
50% 51% 43% 20% 31% 37% 55%
K OPQ
Table 42
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
40 11 11 7 7 7 12
14% 16% 18% 28% 8% 10% 13%
APQ
129 34 23 5 39 32 43
46% 50% 38% 20% 45% 48% 47%
K K O O O
68 13 19 8 24 21 16
24% 19% 31% 32% 28% 31% 18%
R
32 8 6 5 14 7 15
12% 12% 10% 20% 16% 10% 16%

9 2 2 0 3 0 5
3% 3% 3% - 3% - 5%
169 45 34 12 46 39 55
61% 66% 56% 48% 53% 58% 60%
K K
Table 43

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
47 9 9 3 5 8 7
17% 13% 15% 12% 6% 12% 8%

129 38 22 9 40 25 39
46% 56% 36% 36% 46% 37% 43%
N
63 12 17 9 21 25 22
23% 18% 28% 36% 24% 37% 24%
 30 7 10 4 16 7 16
11% 10% 16% 16% 18% 10% 18%

9 2 3 0 5 2 7
3% 3% 5% - 6% 3% 8%

176 47 31 12 45 33 46
63% 69% 51% 48% 52% 49% 51%
KN
Table 44

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
42 10 9 2 3 6 7
15% 15% 15% 8% 3% 9% 8%

109 32 18 6 27 26 44
39% 47% 30% 24% 31% 39% 48%
KN OP
74 17 20 11 32 24 18
27% 25% 33% 44% 37% 36% 20%
R R R
39 9 12 3 16 8 16
14% 13% 20% 12% 18% 12% 18%

14 0 2 3 9 3 6
5% - 3% 12% 10% 4% 7%

151 42 27 8 30 32 51
54% 62% 44% 32% 34% 48% 56%
K KN OP
Table 45

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
59 15 12 5 10 7 9
21% 22% 20% 20% 11% 10% 10%

140 30 22 13 41 20 39
50% 44% 36% 52% 47% 30% 43%
N Q
47 14 15 5 20 26 25
17% 21% 25% 20% 23% 39% 27%
AP
26 7 11 1 13 11 11
9% 10% 18% 4% 15% 16% 12%
K
6 2 1 1 3 3 7
2% 3% 2% 4% 3% 4% 8%
A
199 45 34 18 51 27 48
72% 66% 56% 72% 59% 40% 53%
AN Q Q
Table 46

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
85 15 19 5 15 12 18
31% 22% 31% 20% 17% 18% 20%

141 38 29 15 49 45 49
51% 56% 48% 60% 56% 67% 54%
A
36 10 9 4 15 7 16
13% 15% 15% 16% 17% 10% 18%

13 5 4 0 6 2 6
5% 7% 7% - 7% 3% 7%
 3 0 0 1 2 1 2
1% - - 4% 2% 1% 2%

226 53 48 20 64 57 67
81% 78% 79% 80% 74% 85% 74%

Table 47

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
70 12 10 4 16 10 10
25% 18% 16% 16% 18% 15% 11%
A
132 31 22 14 37 34 36
47% 46% 36% 56% 43% 51% 40%

52 20 16 7 22 15 29
19% 29% 26% 28% 25% 22% 32%

17 3 11 0 7 6 10
6% 4% 18% - 8% 9% 11%
AKLM
7 2 2 0 5 2 6
3% 3% 3% - 6% 3% 7%

202 43 32 18 53 44 46
73% 63% 52% 72% 61% 66% 51%
AN
Table 48

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
 100% 100% 100% 100% 100% 100% 100%
75 15 9 6 11 10 11
27% 22% 15% 24% 13% 15% 12%
AN
128 31 26 12 47 35 39
46% 46% 43% 48% 54% 52% 43%

39 14 13 6 20 19 24
14% 21% 21% 24% 23% 28% 26%

28 7 11 0 8 2 11
10% 10% 18% - 9% 3% 12%
AK Q
8 1 2 1 1 1 6
3% 1% 3% 4% 1% 1% 7%
A
203 46 35 18 58 45 50
73% 68% 57% 72% 67% 67% 55%
N
Table 49

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
60 14 6 3 10 3 7
22% 21% 10% 12% 11% 4% 8%
AN
113 28 24 10 32 33 33
41% 41% 39% 40% 37% 49% 36%
65 19 17 10 28 21 31
23% 28% 28% 40% 32% 31% 34%

27 5 12 1 11 6 12
10% 7% 20% 4% 13% 9% 13%
AKLM
13 2 2 1 6 4 8
5% 3% 3% 4% 7% 6% 9%

173 42 30 13 42 36 40
 62% 62% 49% 52% 48% 54% 44%

Table 50

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
122 25 26 7 31 23 43
44% 37% 43% 28% 36% 34% 47%
K
131 37 33 15 45 41 44
47% 54% 54% 60% 52% 61% 48%

20 4 2 2 9 3 4
7% 6% 3% 8% 10% 4% 4%

4 2 0 1 2 0 0
1% 3% - 4% 2% - -
1 0 0 0 0 0 0
0 - - - - - -
253 62 59 22 76 64 87
91% 91% 97% 88% 87% 96% 96%
P
Table 51

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
78 15 16 5 18 12 24
28% 22% 26% 20% 21% 18% 26%
K
127 36 28 7 36 42 51
46% 53% 46% 28% 41% 63% 56%
AOP O
 43 13 11 8 24 10 13
15% 19% 18% 32% 28% 15% 14%
R AR
16 2 5 2 5 3 2
6% 3% 8% 8% 6% 4% 2%

14 2 1 3 4 0 1
5% 3% 2% 12% 5% - 1%
AQR
205 51 44 12 54 54 75
74% 75% 72% 48% 62% 81% 82%
OP AOP
Table 52

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
85 24 17 5 25 17 32
31% 35% 28% 20% 29% 25% 35%
K K
135 33 31 12 45 40 49
49% 49% 51% 48% 52% 60% 54%
46 9 10 8 12 7 8
17% 13% 16% 32% 14% 10% 9%
APQR
10 2 3 0 4 3 1
4% 3% 5% - 5% 4% 1%

2 0 0 0 1 0 1
1% - - - 1% - 1%

220 57 48 17 70 57 81
79% 84% 79% 68% 80% 85% 89%
AO
Table 53

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
97 22 14 6 23 18 27
35% 32% 23% 24% 26% 27% 30%
K
121 35 37 11 42 41 55
44% 51% 61% 44% 48% 61% 60%
L
42 7 8 5 19 8 7
15% 10% 13% 20% 22% 12% 8%
R
14 3 2 2 3 0 1
5% 4% 3% 8% 3% - 1%
Q
4 1 0 1 0 0 1
1% 1% - 4% - - 1%
218 57 51 17 65 59 82
78% 84% 84% 68% 75% 88% 90%
K K K OP AOP
Table 54

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
79 16 16 8 16 13 14
28% 24% 26% 32% 18% 19% 15%

142 36 26 7 46 40 63
51% 53% 43% 28% 53% 60% 69%
O O AOP
44 13 15 8 16 13 8
16% 19% 25% 32% 18% 19% 9%
R
9 2 4 2 7 1 5
3% 3% 7% 8% 8% 1% 5%
 4 1 0 0 2 0 1
1% 1% - - 2% - 1%

221 52 42 15 62 53 77
79% 76% 69% 60% 71% 79% 85%
OP
Table 55

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
66 15 12 6 15 13 16
24% 22% 20% 24% 17% 19% 18%

147 38 35 10 54 41 55
53% 56% 57% 40% 62% 61% 60%

43 10 8 7 13 12 11
15% 15% 13% 28% 15% 18% 12%

15 4 6 2 5 1 7
5% 6% 10% 8% 6% 1% 8%

7 1 0 0 0 0 2
3% 1% - - - - 2%
213 53 47 16 69 54 71
77% 78% 77% 64% 79% 81% 78%

Table 56

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
48 12 9 2 8 4 11
 17% 18% 15% 8% 9% 6% 12%

107 29 21 8 24 26 38
38% 43% 34% 32% 28% 39% 42%
P
71 18 18 8 26 28 23
26% 26% 30% 32% 30% 42% 25%
AR
33 5 10 3 14 7 15
12% 7% 16% 12% 16% 10% 16%
19 4 3 4 15 2 4
7% 6% 5% 16% 17% 3% 4%
QR AQR
155 41 30 10 32 30 49
56% 60% 49% 40% 37% 45% 54%
P
Table 57

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
54 23 14 4 8 8 14
19% 34% 23% 16% 9% 12% 15%
AKL
136 29 30 10 43 39 53
49% 43% 49% 40% 49% 58% 58%

52 11 12 7 27 18 12
19% 16% 20% 28% 31% 27% 13%
R R
30 4 5 4 7 2 9
11% 6% 8% 16% 8% 3% 10%
K K Q
6 1 0 0 2 0 3
2% 1% - - 2% - 3%

190 52 44 14 51 47 67
68% 76% 72% 56% 59% 70% 74%
K P
Table 58
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
71 17 16 6 13 12 13
26% 25% 26% 24% 15% 18% 14%

156 36 32 13 55 41 58
56% 53% 52% 52% 63% 61% 64%

32 11 9 5 12 12 13
12% 16% 15% 20% 14% 18% 14%

14 3 4 1 6 2 6
5% 4% 7% 4% 7% 3% 7%
K K
5 1 0 0 1 0 1
2% 1% - - 1% - 1%

227 53 48 19 68 53 71
82% 78% 79% 76% 78% 79% 78%

Table 59

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
62 16 13 4 13 12 10
22% 24% 21% 16% 15% 18% 11%

160 39 28 13 49 37 55
58% 57% 46% 52% 56% 55% 60%
40 10 17 5 18 15 16
14% 15% 28% 20% 21% 22% 18%
 L
11 2 3 3 5 3 8
4% 3% 5% 12% 6% 4% 9%

5 1 0 0 2 0 2
2% 1% - - 2% - 2%

222 55 41 17 62 49 65
80% 81% 67% 68% 71% 73% 71%
N
Table 60

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
156 44 30 11 46 31 52
56% 65% 49% 44% 53% 46% 57%
K K
114 34 15 11 23 17 18
41% 50% 25% 44% 26% 25% 20%
AN AKN R
159 48 31 16 42 27 55
57% 71% 51% 64% 48% 40% 60%
AKLN Q Q
189 43 37 13 42 36 49
68% 63% 61% 52% 48% 54% 54%
AK
188 50 40 13 43 41 57
68% 74% 66% 52% 49% 61% 63%
K
185 45 30 14 42 30 55
67% 66% 49% 56% 48% 45% 60%
AN
140 35 26 5 27 25 50
50% 51% 43% 20% 31% 37% 55%
K OPQ
169 45 34 12 46 39 55
61% 66% 56% 48% 53% 58% 60%
K K
176 47 31 12 45 33 46
63% 69% 51% 48% 52% 49% 51%
KN
151 42 27 8 30 32 51
54% 62% 44% 32% 34% 48% 56%
K KN OP
199 45 34 18 51 27 48
72% 66% 56% 72% 59% 40% 53%
AN Q Q
226 53 48 20 64 57 67
81% 78% 79% 80% 74% 85% 74%

202 43 32 18 53 44 46
73% 63% 52% 72% 61% 66% 51%
AN
203 46 35 18 58 45 50
73% 68% 57% 72% 67% 67% 55%
N
173 42 30 13 42 36 40
62% 62% 49% 52% 48% 54% 44%

253 62 59 22 76 64 87
91% 91% 97% 88% 87% 96% 96%
P
205 51 44 12 54 54 75
74% 75% 72% 48% 62% 81% 82%
OP AOP
220 57 48 17 70 57 81
79% 84% 79% 68% 80% 85% 89%
AO
218 57 51 17 65 59 82
78% 84% 84% 68% 75% 88% 90%
K K K OP AOP
221 52 42 15 62 53 77
79% 76% 69% 60% 71% 79% 85%
OP
213 53 47 16 69 54 71
77% 78% 77% 64% 79% 81% 78%

155 41 30 10 32 30 49
56% 60% 49% 40% 37% 45% 54%
P
190 52 44 14 51 47 67
68% 76% 72% 56% 59% 70% 74%
K P
 227 53 48 19 68 53 71
82% 78% 79% 76% 78% 79% 78%

222 55 41 17 62 49 65
80% 81% 67% 68% 71% 73% 71%
N
238 62 51 20 64 58 76
86% 91% 84% 80% 74% 87% 84%
K
250 57 44 21 69 45 69
90% 84% 72% 84% 79% 67% 76%
AN
258 60 52 21 79 61 73
93% 88% 85% 84% 91% 91% 80%
R
266 65 61 23 81 66 90
96% 96% 100% 92% 93% 99% 99%
P
260 63 53 20 77 59 82
94% 93% 87% 80% 89% 88% 90%

Table 61

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
76 19 8 1 9 4 3
27% 28% 13% 4% 10% 6% 3%
AKN AKN
70 17 6 1 11 5 1
25% 25% 10% 4% 13% 7% 1%
AN N R R
78 18 6 0 0 1 1
28% 26% 10% - - 1% 1%
AN N
31 9 3 2 2 0 0
11% 13% 5% 8% 2% - -
QR
98 23 12 12 29 14 11
35% 34% 20% 48% 33% 21% 12%
N QR R
129 27 20 10 41 23 28
46% 40% 33% 40% 47% 34% 31%
R
108 21 17 10 24 25 22
39% 31% 28% 40% 28% 37% 24%

123 22 15 9 37 28 22
44% 32% 25% 36% 43% 42% 24%
N R R

150 29 30 12 37 28 44
54% 43% 49% 48% 43% 42% 48%

40 11 2 2 11 2 3
14% 16% 3% 8% 13% 3% 3%
N N QR
59 16 9 5 17 16 11
21% 24% 15% 20% 20% 24% 12%

45 11 5 7 8 12 9
16% 16% 8% 28% 9% 18% 10%
PR
65 22 17 11 13 7 22
23% 32% 28% 44% 15% 10% 24%
APQ Q
0 0 0 0 1 0 2
- - - - 1% - 2%

10 6 8 1 6 8 14
4% 9% 13% 4% 7% 12% 15%
K KL A
159 40 19 13 35 17 13
57% 59% 31% 52% 40% 25% 14%
AN AN QR R
220 52 31 18 61 37 40
79% 76% 51% 72% 70% 55% 44%
AN N R R
209 42 46 20 58 47 59
75% 62% 75% 80% 67% 70% 65%
M
104 28 20 15 23 15 26
 37% 41% 33% 60% 26% 22% 29%
APQR
Table 62

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
260 64 54 16 85 63 80
100% 100% 100% 100% 100% 100% 100%
20 5 2 3 10 9 7
8% 8% 4% 19% 12% 14% 9%

53 8 10 4 16 5 8
20% 13% 19% 25% 19% 8% 10%

34 5 12 0 18 11 11
13% 8% 22% - 21% 17% 14%
KM O
75 24 13 7 19 16 24
29% 38% 24% 44% 22% 25% 30%
44 9 8 1 11 8 13
17% 14% 15% 6% 13% 13% 16%

7 1 0 0 3 1 0
3% 2% - - 4% 2% -

7 5 3 0 1 2 4
3% 8% 6% - 1% 3% 5%

9 2 1 1 0 2 0
3% 3% 2% 6% - 3% -
PR
11 5 5 0 7 9 13
4% 8% 9% - 8% 14% 16%
A
226 51 45 15 74 49 63
87% 80% 83% 94% 87% 78% 79%

23 8 4 1 4 5 4
9% 13% 7% 6% 5% 8% 5%

Table 63
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
260 64 54 16 85 63 80
100% 100% 100% 100% 100% 100% 100%

109 24 22 6 30 23 22
42% 38% 41% 38% 35% 37% 28%

103 30 26 7 35 32 34
40% 47% 48% 44% 41% 51% 43%

92 23 13 4 16 15 17
35% 36% 24% 25% 19% 24% 21%

64 18 12 3 13 7 5
25% 28% 22% 19% 15% 11% 6%

59 17 11 3 9 4 6
23% 27% 20% 19% 11% 6% 8%

51 22 19 3 18 6 23
20% 34% 35% 19% 21% 10% 29%
AKL AKL Q

114 27 25 3 37 29 32
44% 42% 46% 19% 44% 46% 40%

92 24 21 4 31 22 31
35% 38% 39% 25% 36% 35% 39%

93 31 18 2 25 20 28
36% 48% 33% 13% 29% 32% 35%
A
29 12 7 1 4 8 9
 11% 19% 13% 6% 5% 13% 11%

79 26 12 3 25 17 19
30% 41% 22% 19% 29% 27% 24%
N

111 31 27 8 36 30 41
43% 48% 50% 50% 42% 48% 51%

69 15 11 3 24 12 13
27% 23% 20% 19% 28% 19% 16%

74 21 25 6 26 16 21
28% 33% 46% 38% 31% 25% 26%
AKL
1 0 0 0 0 0 1
0 - - - - - 1%

219 49 45 12 70 49 65
84% 77% 83% 75% 82% 78% 81%

142 41 35 9 49 38 43
55% 64% 65% 56% 58% 60% 54%

132 28 18 6 35 19 26
51% 44% 33% 38% 41% 30% 33%
N

79 26 12 3 25 17 19
30% 41% 22% 19% 29% 27% 24%
N
158 41 35 11 44 36 45
61% 64% 65% 69% 52% 57% 56%
29 12 7 1 4 8 9
11% 19% 13% 6% 5% 13% 11%

Table 64

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

 L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
132 31 28 7 48 34 48
55% 56% 56% 54% 62% 60% 69%
6 5 2 0 2 4 5
2% 9% 4% - 3% 7% 7%
L
8 2 2 0 0 2 3
3% 4% 4% - - 4% 4%

15 4 1 0 6 3 4
6% 7% 2% - 8% 5% 6%

24 6 9 2 7 1 6
10% 11% 18% 15% 9% 2% 9%
Q
16 2 2 0 4 5 2
7% 4% 4% - 5% 9% 3%
21 2 1 3 2 4 0
9% 4% 2% 23% 3% 7% -
APR R
19 3 5 1 9 4 2
8% 5% 10% 8% 12% 7% 3%
R
16.37 11.65 14.88 19.92 14.58 13.75 7.21
R R R
Table 65

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
 190 33 32 10 60 51 48
79% 60% 64% 77% 77% 89% 69%
MN AR
13 8 2 2 5 2 4
5% 15% 4% 15% 6% 4% 6%
AL
3 3 5 0 4 0 5
1% 5% 10% - 5% - 7%
L AL Q
14 2 5 0 4 1 6
6% 4% 10% - 5% 2% 9%

11 4 2 0 1 3 4
5% 7% 4% - 1% 5% 6%
6 2 2 0 2 0 2
2% 4% 4% - 3% - 3%
3 1 0 0 1 0 1
1% 2% - - 1% - 1%
1 2 2 1 1 0 0
0 4% 4% 8% 1% - -
L L AQR
4.53 8.98 8.48 7 4.55 2.02 6.44
AKL AKL Q
Table 66

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
128 30 25 10 43 28 39
53% 55% 50% 77% 55% 49% 56%
11 4 5 0 6 1 2
5% 7% 10% - 8% 2% 3%
16 4 2 0 3 5 4
7% 7% 4% - 4% 9% 6%
21 5 6 0 6 6 4
9% 9% 12% - 8% 11% 6%
 37 7 6 1 5 5 8
15% 13% 12% 8% 6% 9% 11%
8 3 0 1 7 5 7
3% 5% - 8% 9% 9% 10%

13 0 5 0 4 6 3
5% - 10% - 5% 11% 4%
M
7 2 1 1 4 1 3
3% 4% 2% 8% 5% 2% 4%
12.6 10.95 12.54 10 14.23 14.51 13.36

Table 67

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
150 31 29 9 47 35 39
62% 56% 58% 69% 60% 61% 56%

16 7 6 2 5 6 9
7% 13% 12% 15% 6% 11% 13%

11 3 5 0 8 1 6
5% 5% 10% - 10% 2% 9%
21 5 4 2 5 5 5
9% 9% 8% 15% 6% 9% 7%

16 4 2 0 6 7 5
7% 7% 4% - 8% 12% 7%
11 2 2 0 3 1 2
5% 4% 4% - 4% 2% 3%
4 2 0 0 2 2 3
2% 4% - - 3% 4% 4%
12 1 2 0 2 0 1
5% 2% 4% - 3% - 1%
 10.13 9.55 8.54 3.85 8.99 8.42 8.94
Table 68

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
149 24 32 11 54 37 42
62% 44% 64% 85% 69% 65% 60%
M M
21 7 3 0 12 5 7
9% 13% 6% - 15% 9% 10%

14 9 5 0 3 2 5
6% 16% 10% - 4% 4% 7%
AL
17 5 5 0 3 7 8
7% 9% 10% - 4% 12% 11%
17 7 2 1 4 4 5
7% 13% 4% 8% 5% 7% 7%
K K
7 0 1 0 1 1 1
3% - 2% - 1% 2% 1%

13 1 1 1 1 0 1
5% 2% 2% 8% 1% - 1%
Q
3 2 1 0 0 1 1
1% 4% 2% - - 2% 1%
9.01 11.29 7.82 5.54 4.85 7.02 8

Table 69

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
218 45 46 12 74 51 61
90% 82% 92% 92% 95% 89% 87%

9 4 1 1 3 4 5
4% 7% 2% 8% 4% 7% 7%

3 4 2 0 0 0 3
1% 7% 4% - - - 4%
AKL
2 0 0 0 0 0 1
1% - - - - - 1%
3 2 0 0 1 2 0
1% 4% - - 1% 4% -

0 0 0 0 0 0 0
- - - - - - -

4 0 0 0 0 0 0
2% - - - - - -

2 0 1 0 0 0 0
1% - 2% - - - -

2.17 2.73 2.02 0.38 0.6 1.63 1.39

Table 70

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
164 30 39 10 53 40 51
68% 55% 78% 77% 68% 70% 73%
M
16 3 2 0 4 4 5
7% 5% 4% - 5% 7% 7%
9 5 5 0 0 0 3
4% 9% 10% - - - 4%

17 6 1 1 7 4 4
7% 11% 2% 8% 9% 7% 6%
K K
19 4 1 2 7 3 1
8% 7% 2% 15% 9% 5% 1%
R R
8 2 2 0 2 1 4
3% 4% 4% - 3% 2% 6%
4 3 0 0 2 2 0
2% 5% - - 3% 4% -

4 2 0 0 3 3 2
2% 4% - - 4% 5% 3%
7.46 11.49 4 5.69 9.31 8.95 6.89
N
Table 71

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
10 3 0 0 2 1 1
4% 5% - - 3% 2% 1%
 22 5 4 1 3 3 1
9% 9% 8% 8% 4% 5% 1%

15 5 5 1 6 3 2
6% 9% 10% 8% 8% 5% 3%
19 8 7 0 10 2 5
8% 15% 14% - 13% 4% 7%

44 8 6 3 12 16 8
18% 15% 12% 23% 15% 28% 11%
AR
35 11 5 1 8 7 17
15% 20% 10% 8% 10% 12% 24%
AP
40 8 8 3 10 9 11
17% 15% 16% 23% 13% 16% 16%
56 7 15 4 27 16 25
23% 13% 30% 31% 35% 28% 36%
M
37.73 33.36 41.72 47.62 42.9 43.7 47.77
A
Table 72

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

241 55 50 13 78 57 70
100% 100% 100% 100% 100% 100% 100%
16.37 11.65 14.88 19.92 14.58 13.75 7.21
R R R
4.53 8.98 8.48 7 4.55 2.02 6.44
AKL AKL Q
12.6 10.95 12.54 10 14.23 14.51 13.36

10.13 9.55 8.54 3.85 8.99 8.42 8.94

9.01 11.29 7.82 5.54 4.85 7.02 8
 2.17 2.73 2.02 0.38 0.6 1.63 1.39

7.46 11.49 4 5.69 9.31 8.95 6.89

N
37.73 33.36 41.72 47.62 42.9 43.7 47.77
A
Table 73

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
160 35 37 18 55 38 64
58% 51% 61% 72% 63% 57% 70%

101 29 24 7 30 29 26
36% 43% 39% 28% 34% 43% 29%

13 4 0 0 2 0 1
5% 6% - - 2% - 1%

4 0 0 0 0 0 0
1% - - - - - -
261 64 61 25 85 67 90
94% 94% 100% 100% 98% 100% 99%
L
Table 74

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
131 34 32 16 50 29 42
47% 50% 52% 64% 57% 43% 46%
118 29 28 8 34 35 48
42% 43% 46% 32% 39% 52% 53%
 24 5 1 1 3 3 1
9% 7% 2% 4% 3% 4% 1%

5 0 0 0 0 0 0
2% - - - - - -
249 63 60 24 84 64 90
90% 93% 98% 96% 97% 96% 99%
L A
Table 75

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%

261 64 61 25 85 67 90
94% 94% 100% 100% 98% 100% 99%
L

249 63 60 24 84 64 90
90% 93% 98% 96% 97% 96% 99%
L A
Table 76

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

261 64 61 25 85 67 90
100% 100% 100% 100% 100% 100% 100%

62 15 8 2 15 5 4
24% 23% 13% 8% 18% 7% 4%
A R
101 25 23 11 31 27 42
39% 39% 38% 44% 36% 40% 47%

96 22 16 5 27 17 22
37% 34% 26% 20% 32% 25% 24%

39 12 8 2 10 6 4
15% 19% 13% 8% 12% 9% 4%

65 14 14 6 19 12 8
25% 22% 23% 24% 22% 18% 9%
R R

77 20 14 6 27 14 11
30% 31% 23% 24% 32% 21% 12%
R

46 13 6 1 7 6 6
18% 20% 10% 4% 8% 9% 7%

101 33 16 11 29 19 22
39% 52% 26% 44% 34% 28% 24%
 AN

66 12 12 2 16 10 11
25% 19% 20% 8% 19% 15% 12%

72 25 9 4 24 10 13
28% 39% 15% 16% 28% 15% 14%
N AN R

19 3 8 2 16 14 22
7% 5% 13% 8% 19% 21% 24%
A A

136 31 22 7 34 19 15
52% 48% 36% 28% 40% 28% 17%
AN R

194 49 40 19 56 44 60
74% 77% 66% 76% 66% 66% 67%

120 24 20 7 36 22 21
46% 38% 33% 28% 42% 33% 23%
R

72 25 9 4 24 10 13
28% 39% 15% 16% 28% 15% 14%
N AN R
Table 77

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

261 64 61 25 85 67 90
100% 100% 100% 100% 100% 100% 100%
 92 23 12 8 27 24 22
35% 36% 20% 32% 32% 36% 24%
N N

102 24 16 8 30 25 27
39% 38% 26% 32% 35% 37% 30%

117 23 16 11 27 27 24
45% 36% 26% 44% 32% 40% 27%
AN

61 16 8 5 16 11 13
23% 25% 13% 20% 19% 16% 14%

96 29 14 9 37 20 26
37% 45% 23% 36% 44% 30% 29%
N N R

111 32 28 11 32 29 43
43% 50% 46% 44% 38% 43% 48%

92 23 14 10 25 23 31
35% 36% 23% 40% 29% 34% 34%

106 25 19 12 43 25 27
41% 39% 31% 48% 51% 37% 30%
AR

78 27 22 3 23 24 26
30% 42% 36% 12% 27% 36% 29%
O

68 16 13 7 15 13 19
26% 25% 21% 28% 18% 19% 21%

0 0 0 0 0 0 0
- - - - - - -
 8 0 7 1 9 7 13
3% - 11% 4% 11% 10% 14%
KLM A

207 49 38 18 64 50 64
79% 77% 62% 72% 75% 75% 71%
N

170 39 28 16 41 35 38
65% 61% 46% 64% 48% 52% 42%
AN

186 51 37 16 63 40 50
71% 80% 61% 64% 74% 60% 56%
N R
Table 78

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
124 42 25 3 31 17 25
45% 62% 41% 12% 36% 25% 27%
AK AKLN K O
134 34 14 8 35 13 7
48% 50% 23% 32% 40% 19% 8%
AN N R QR R
139 34 17 0 0 0 0
50% 50% 28% - - - -
AN AN
61 16 8 4 7 3 2
22% 24% 13% 16% 8% 4% 2%
A R
145 37 29 15 48 31 34
52% 54% 48% 60% 55% 46% 37%
R R
0 1 0 0 1 0 2
- 1% - - 1% - 2%
L
34 5 20 7 23 29 44
12% 7% 33% 28% 26% 43% 48%
 KLM AP AP
244 63 41 18 64 38 47
88% 93% 67% 72% 74% 57% 52%
AN AN QR
Table 79

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%
26 5 3 1 4 2 2
32% 23% 21% 33% 13% 13% 8%

50 15 10 1 21 10 17
62% 68% 71% 33% 70% 63% 68%
K K K
5 2 1 1 5 4 5
6% 9% 7% 33% 17% 25% 20%

0 0 0 0 0 0 1
- - - - - - 4%
76 20 13 2 25 12 19
94% 91% 93% 67% 83% 75% 76%
K K
Table 80

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%
27 5 3 2 5 3 2
33% 23% 21% 67% 17% 19% 8%
R
50 16 9 1 18 9 20
62% 73% 64% 33% 60% 56% 80%
 4 1 2 0 7 4 2
5% 5% 14% - 23% 25% 8%

0 0 0 0 0 0 1
- - - - - - 4%
77 21 12 3 23 12 22
95% 95% 86% 100% 77% 75% 88%
K K
Table 81

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%
33 8 4 0 5 2 1
41% 36% 29% - 17% 13% 4%
A
43 12 8 3 17 10 18
53% 55% 57% 100% 57% 63% 72%

5 2 2 0 8 3 5
6% 9% 14% - 27% 19% 20%

0 0 0 0 0 1 1
- - - - - 6% 4%
76 20 12 3 22 12 19
94% 91% 86% 100% 73% 75% 76%
AK K
Table 82

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%
22 4 3 0 3 3 2
27% 18% 21% - 10% 19% 8%
 51 16 8 3 17 8 15
63% 73% 57% 100% 57% 50% 60%
K K K
8 2 3 0 10 3 7
10% 9% 21% - 33% 19% 28%

0 0 0 0 0 2 1
- - - - - 13% 4%
A
73 20 11 3 20 11 17
90% 91% 79% 100% 67% 69% 68%
AK K
Table 83

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%

76 20 13 2 25 12 19
94% 91% 93% 67% 83% 75% 76%
K K

77 21 12 3 23 12 22
95% 95% 86% 100% 77% 75% 88%
K K

76 20 12 3 22 12 19
94% 91% 86% 100% 73% 75% 76%
AK K

73 20 11 3 20 11 17
90% 91% 79% 100% 67% 69% 68%
AK K
Table 84

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%
16 4 2 4 6 2 0
21% 16% 22% 50% 17% 15% -
A
53 17 7 1 22 10 7
69% 68% 78% 13% 63% 77% 100%
O O O
7 4 0 3 7 0 0
9% 16% - 38% 20% - -
AQ
1 0 0 0 0 1 0
1% - - - - 8% -
A
69 21 9 5 28 12 7
90% 84% 100% 63% 80% 92% 100%

Table 85

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%
18 5 3 2 3 1 0
23% 20% 33% 25% 9% 8% -

52 17 6 5 25 11 7
68% 68% 67% 63% 71% 85% 100%
6 2 0 1 6 0 0
8% 8% - 13% 17% - -
1 1 0 0 1 1 0
1% 4% - - 3% 8% -
70 22 9 7 28 12 7
91% 88% 100% 88% 80% 92% 100%
Table 86
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%
16 3 3 3 4 2 0
21% 12% 33% 38% 11% 15% -
57 19 6 4 22 9 6
74% 76% 67% 50% 63% 69% 86%
3 2 0 1 8 1 1
4% 8% - 13% 23% 8% 14%
A
1 1 0 0 1 1 0
1% 4% - - 3% 8% -
73 22 9 7 26 11 6
95% 88% 100% 88% 74% 85% 86%

Table 87

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%
17 5 2 3 3 2 0
22% 20% 22% 38% 9% 15% -
P
52 17 7 3 23 8 6
68% 68% 78% 38% 66% 62% 86%
7 3 0 2 8 2 1
9% 12% - 25% 23% 15% 14%

1 0 0 0 1 1 0
1% - - - 3% 8% -
69 22 9 6 26 10 6
90% 88% 100% 75% 74% 77% 86%

Table 88
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%

69 21 9 5 28 12 7
90% 84% 100% 63% 80% 92% 100%

70 22 9 7 28 12 7
91% 88% 100% 88% 80% 92% 100%

73 22 9 7 26 11 6
95% 88% 100% 88% 74% 85% 86%

69 22 9 6 26 10 6
90% 88% 100% 75% 74% 77% 86%

Table 89

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
51 14 7 0 0 0 0
37% 41% 41% - - - -

75 19 10 0 0 0 0
54% 56% 59% - - - -

12 1 0 0 0 0 0
9% 3% - - - - -

1 0 0 0 0 0 0
 1% - - - - - -
126 33 17 0 0 0 0
91% 97% 100% - - - -

Table 90

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
53 13 5 0 0 0 0
38% 38% 29% - - - -

68 20 12 0 0 0 0
49% 59% 71% - - - -

15 1 0 0 0 0 0
11% 3% - - - - -
3 0 0 0 0 0 0
2% - - - - - -

121 33 17 0 0 0 0
87% 97% 100% - - - -
Table 91

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
58 13 5 0 0 0 0
42% 38% 29% - - - -
65 21 12 0 0 0 0
47% 62% 71% - - - -
15 0 0 0 0 0 0
 11% - - - - - -
M
1 0 0 0 0 0 0
1% - - - - - -
123 34 17 0 0 0 0
88% 100% 100% - - - -
L
Table 92

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
50 7 6 0 0 0 0
36% 21% 35% - - - -
66 24 11 0 0 0 0
47% 71% 65% - - - -
L
20 3 0 0 0 0 0
14% 9% - - - - -
3 0 0 0 0 0 0
2% - - - - - -
116 31 17 0 0 0 0
83% 91% 100% - - - -
Table 93

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **

126 33 17 0 0 0 0
91% 97% 100% - - - -
 121 33 17 0 0 0 0
87% 97% 100% - - - -

123 34 17 0 0 0 0
88% 100% 100% - - - -
L

116 31 17 0 0 0 0
83% 91% 100% - - - -
Table 94

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%
29 9 3 2 1 0 1
48% 60% 38% 50% 14% - 50%

25 4 5 2 5 2 0
41% 27% 63% 50% 71% 67% -

6 2 0 0 1 1 1
10% 13% - - 14% 33% 50%

1 0 0 0 0 0 0
2% - - - - - -
54 13 8 4 6 2 1
89% 87% 100% 100% 86% 67% 50%
Table 95

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
 100% 100% 100% 100% 100% 100% 100%
22 9 4 1 2 0 0
36% 60% 50% 25% 29% - -

34 6 3 3 4 2 2
56% 40% 38% 75% 57% 67% 100%

4 0 1 0 1 1 0
7% - 13% - 14% 33% -
1 0 0 0 0 0 0
2% - - - - - -
56 15 7 4 6 2 2
92% 100% 88% 100% 86% 67% 100%
Table 96

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%
31 7 4 3 2 0 0
51% 47% 50% 75% 29% - -
23 8 3 1 4 2 2
38% 53% 38% 25% 57% 67% 100%

5 0 1 0 1 1 0
8% - 13% - 14% 33% -

2 0 0 0 0 0 0
3% - - - - - -
54 15 7 4 6 2 2
89% 100% 88% 100% 86% 67% 100%

Table 97

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

 L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%
28 4 3 1 1 0 0
46% 27% 38% 25% 14% - -

27 11 2 3 5 3 1
44% 73% 25% 75% 71% 100% 50%
LN
4 0 3 0 1 0 1
7% - 38% - 14% - 50%
ALM
2 0 0 0 0 0 0
3% - - - - - -
55 15 5 4 6 3 1
90% 100% 63% 100% 86% 100% 50%
N N
Table 98

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%

54 13 8 4 6 2 1
89% 87% 100% 100% 86% 67% 50%

56 15 7 4 6 2 2
92% 100% 88% 100% 86% 67% 100%

54 15 7 4 6 2 2
89% 100% 88% 100% 86% 67% 100%

55 15 5 4 6 3 1
 90% 100% 63% 100% 86% 100% 50%
N N
Table 99

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%
27 2 3 4 6 6 6
42% 15% 19% 36% 19% 24% 21%
A
33 10 13 6 23 18 21
52% 77% 81% 55% 72% 72% 72%
KL
4 1 0 1 3 1 1
6% 8% - 9% 9% 4% 3%

0 0 0 0 0 0 1
- - - - - - 3%
60 12 16 10 29 24 27
94% 92% 100% 91% 91% 96% 93%

Table 100

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%
26 3 3 3 7 5 7
41% 23% 19% 27% 22% 20% 24%

33 9 12 7 16 18 20
52% 69% 75% 64% 50% 72% 69%

4 1 1 1 9 2 2
6% 8% 6% 9% 28% 8% 7%
 AR
1 0 0 0 0 0 0
2% - - - - - -
59 12 15 10 23 23 27
92% 92% 94% 91% 72% 92% 93%
P
Table 101

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%
26 2 3 5 9 6 3
41% 15% 19% 45% 28% 24% 10%
R
31 8 11 5 17 17 21
48% 62% 69% 45% 53% 68% 72%

7 3 2 1 6 2 5
11% 23% 13% 9% 19% 8% 17%
0 0 0 0 0 0 0
- - - - - - -
57 10 14 10 26 23 24
89% 77% 88% 91% 81% 92% 83%
Table 102

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%
25 1 2 3 8 5 7
39% 8% 13% 27% 25% 20% 24%
MN
34 11 13 7 18 17 16
53% 85% 81% 64% 56% 68% 55%
KL KL
 5 1 1 1 6 3 6
8% 8% 6% 9% 19% 12% 21%
0 0 0 0 0 0 0
- - - - - - -

59 12 15 10 26 22 23
92% 92% 94% 91% 81% 88% 79%
K
Table 103

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%

60 12 16 10 29 24 27
94% 92% 100% 91% 91% 96% 93%

59 12 15 10 23 23 27
92% 92% 94% 91% 72% 92% 93%
P

57 10 14 10 26 23 24
89% 77% 88% 91% 81% 92% 83%

59 12 15 10 26 22 23
92% 92% 94% 91% 81% 88% 79%
K
Table 104

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%
 0 0 0 0 0 0 1
- - - - - - 50%
0 1 0 0 1 0 1
- 100% - - 100% - 50%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 2
- 100% - - 100% - 100%
Table 105

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%
0 1 0 0 0 0 1
- 100% - - - - 50%
0 0 0 0 1 0 1
- - - - 100% - 50%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 2
- 100% - - 100% - 100%
Table 106

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%
0 0 0 0 0 0 1
- - - - - - 50%
 0 1 0 0 1 0 0
- 100% - - 100% - -
0 0 0 0 0 0 1
- - - - - - 50%
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 1
- 100% - - 100% - 50%
Table 107

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 1
- 100% - - 100% - 50%
0 0 0 0 0 0 1
- - - - - - 50%
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 1
- 100% - - 100% - 50%
Table 108

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%

0 1 0 0 1 0 2
- 100% - - 100% - 100%
 0 1 0 0 1 0 2
- 100% - - 100% - 100%

0 1 0 0 1 0 1
- 100% - - 100% - 50%

0 1 0 0 1 0 1
- 100% - - 100% - 50%
Table 109

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%

39 4 4 0 14 7 12
48% 18% 29% - 47% 44% 48%
M

33 16 9 1 9 6 8
41% 73% 64% 33% 30% 38% 32%
AL

9 2 0 2 6 2 5
11% 9% - 67% 20% 13% 20%
A

0 0 1 0 1 1 0
- - 7% - 3% 6% -
L
72 20 13 1 23 13 20
89% 91% 93% 33% 77% 81% 80%

9 2 1 2 7 3 5
11% 9% 7% 67% 23% 19% 20%
A
Table 110
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%

31 11 2 5 15 7 1
40% 44% 22% 63% 43% 54% 14%

32 11 5 2 15 4 4
42% 44% 56% 25% 43% 31% 57%

11 2 2 1 4 2 2
14% 8% 22% 13% 11% 15% 29%

3 1 0 0 1 0 0
4% 4% - - 3% - -
63 22 7 7 30 11 5
82% 88% 78% 88% 86% 85% 71%
14 3 2 1 5 2 2
18% 12% 22% 13% 14% 15% 29%
Table 111

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **

73 12 7 0 0 0 0
53% 35% 41% - - - -
 37 16 7 0 0 0 0
27% 47% 41% - - - -
L

25 4 3 0 0 0 0
18% 12% 18% - - - -

4 2 0 0 0 0 0
3% 6% - - - - -
110 28 14 0 0 0 0
79% 82% 82% - - - -
29 6 3 0 0 0 0
21% 18% 18% - - - -
Table 112

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%

34 8 5 1 3 1 2
56% 53% 63% 25% 43% 33% 100%

20 6 3 1 0 2 0
33% 40% 38% 25% - 67% -
P

6 1 0 1 3 0 0
10% 7% - 25% 43% - -
A

1 0 0 1 1 0 0
 2% - - 25% 14% - -
A
54 14 8 2 3 3 2
89% 93% 100% 50% 43% 100% 100%
K
7 1 0 2 4 0 0
11% 7% - 50% 57% - -
A
Table 113

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%

31 4 5 4 12 9 12
48% 31% 31% 36% 38% 36% 41%

25 4 4 5 16 9 12
39% 31% 25% 45% 50% 36% 41%

8 5 6 1 4 6 4
13% 38% 38% 9% 13% 24% 14%
AKL AKL

0 0 1 1 0 1 1
- - 6% 9% - 4% 3%
L
56 8 9 9 28 18 24
88% 62% 56% 82% 88% 72% 83%
MN
8 5 7 2 4 7 5
13% 38% 44% 18% 13% 28% 17%
KL AKL
Table 114
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%

0 0 0 0 1 0 0
- - - - 100% - -

0 0 0 0 0 0 0
- - - - - - -

0 1 0 0 0 0 1
- 100% - - - - 50%

0 0 0 0 0 0 1
- - - - - - 50%
0 0 0 0 1 0 0
- - - - 100% - -
0 1 0 0 0 0 2
- 100% - - - - 100%
Table 115

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%

67 15 11 2 24 11 18
83% 68% 79% 67% 80% 69% 72%
 14 7 3 1 6 5 7
17% 32% 21% 33% 20% 31% 28%
Table 116

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%

66 19 8 7 24 10 5
86% 76% 89% 88% 69% 77% 71%

11 6 1 1 11 3 2
14% 24% 11% 13% 31% 23% 29%
Table 117

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **

108 29 11 0 0 0 0
78% 85% 65% - - - -

31 5 6 0 0 0 0
22% 15% 35% - - - -
 Table 118

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%

51 12 7 3 6 3 2
84% 80% 88% 75% 86% 100% 100%

10 3 1 1 1 0 0
16% 20% 13% 25% 14% - -

Table 119

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%

53 6 13 8 22 16 19
83% 46% 81% 73% 69% 64% 66%
KM

11 7 3 3 10 9 10
17% 54% 19% 27% 31% 36% 34%
L
Table 120
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%

0 1 0 0 1 0 0
- 100% - - 100% - -

0 0 0 0 0 0 2
- - - - - - 100%
Table 121

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%
44 11 7 1 15 8 17
54% 50% 50% 33% 50% 50% 68%
31 9 7 1 13 8 7
38% 41% 50% 33% 43% 50% 28%
5 2 0 1 2 0 1
6% 9% - 33% 7% - 4%
AQ
1 0 0 0 0 0 0
1% - - - - - -
75 20 14 2 28 16 24
93% 91% 100% 67% 93% 100% 96%
O
Table 122
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%
40 10 7 6 17 10 4
52% 40% 78% 75% 49% 77% 57%
K
34 13 2 2 16 3 3
44% 52% 22% 25% 46% 23% 43%
3 2 0 0 2 0 0
4% 8% - - 6% - -
0 0 0 0 0 0 0
- - - - - - -
74 23 9 8 33 13 7
96% 92% 100% 100% 94% 100% 100%
Table 123

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
76 17 13 0 0 0 0
55% 50% 76% - - - -
K
52 15 3 0 0 0 0
37% 44% 18% - - - -

11 2 1 0 0 0 0
8% 6% 6% - - - -

0 0 0 0 0 0 0
- - - - - - -

128 32 16 0 0 0 0
92% 94% 94% - - - -
 Table 124

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%
38 10 4 2 5 3 1
62% 67% 50% 50% 71% 100% 50%
18 5 2 2 2 0 1
30% 33% 25% 50% 29% - 50%
5 0 1 0 0 0 0
8% - 13% - - - -
0 0 1 0 0 0 0
- - 13% - - - -
AL
56 15 6 4 7 3 2
92% 100% 75% 100% 100% 100% 100%

Table 125

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%
41 6 8 9 13 12 19
64% 46% 50% 82% 41% 48% 66%
P
22 7 7 2 18 13 9
34% 54% 44% 18% 56% 52% 31%
O
1 0 1 0 1 0 1
2% - 6% - 3% - 3%

0 0 0 0 0 0 0
- - - - - - -
 63 13 15 11 31 25 28
98% 100% 94% 100% 97% 100% 97%

Table 126

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%
0 1 0 0 0 0 1
- 100% - - - - 50%
0 0 0 0 1 0 1
- - - - 100% - 50%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 2
- 100% - - 100% - 100%
Table 127

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%
23 1 3 1 7 7 6
28% 5% 21% 33% 23% 44% 24%
M
18 3 0 1 5 4 2
22% 14% - 33% 17% 25% 8%

39 10 5 2 15 9 16
48% 45% 36% 67% 50% 56% 64%
 24 5 5 1 8 3 3
30% 23% 36% 33% 27% 19% 12%

40 11 3 3 16 4 9
49% 50% 21% 100% 53% 25% 36%
QR

26 5 5 1 11 3 9
32% 23% 36% 33% 37% 19% 36%

21 8 4 2 11 5 4
26% 36% 29% 67% 37% 31% 16%

33 8 4 1 8 2 7
41% 36% 29% 33% 27% 13% 28%

31 4 1 3 11 7 9
38% 18% 7% 100% 37% 44% 36%
N APR
0 0 0 0 1 0 1
- - - - 3% - 4%
75 18 12 3 24 13 22
93% 82% 86% 100% 80% 81% 88%

Table 128

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%
21 6 2 1 14 0 1
27% 24% 22% 13% 40% - 14%
Q
12 10 1 0 6 1 1
16% 40% 11% - 17% 8% 14%
AL
 31 13 7 6 14 8 3
40% 52% 78% 75% 40% 62% 43%
L

20 7 3 0 5 2 1
26% 28% 33% - 14% 15% 14%

37 13 3 4 17 5 4
48% 52% 33% 50% 49% 38% 57%

30 11 3 1 16 7 3
39% 44% 33% 13% 46% 54% 43%

27 6 3 2 10 3 1
35% 24% 33% 25% 29% 23% 14%

30 9 5 3 7 1 4
39% 36% 56% 38% 20% 8% 57%
Q

31 9 4 2 10 4 0
40% 36% 44% 25% 29% 31% -
1 0 0 0 0 0 0
1% - - - - - -

67 22 9 8 30 13 6
87% 88% 100% 100% 86% 100% 86%
Table 129

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
33 9 5 0 0 0 0
24% 26% 29% - - - -

39 12 3 0 0 0 0
 28% 35% 18% - - - -

68 18 9 0 0 0 0
49% 53% 53% - - - -

41 9 8 0 0 0 0
29% 26% 47% - - - -
K

57 18 9 0 0 0 0
41% 53% 53% - - - -

48 15 6 0 0 0 0
35% 44% 35% - - - -
57 17 6 0 0 0 0
41% 50% 35% - - - -

63 15 9 0 0 0 0
45% 44% 53% - - - -

49 19 9 0 0 0 0
35% 56% 53% - - - -
L
1 0 0 0 0 0 0
1% - - - - - -
125 32 16 0 0 0 0
90% 94% 94% - - - -

Table 130

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%
24 8 2 0 3 1 0
 39% 53% 25% - 43% 33% -
21 4 2 1 1 0 0
34% 27% 25% 25% 14% - -

27 8 5 2 3 3 2
44% 53% 63% 50% 43% 100% 100%

30 7 3 0 1 0 1
49% 47% 38% - 14% - 50%

30 10 5 2 3 1 1
49% 67% 63% 50% 43% 33% 50%

21 4 4 2 2 1 2
34% 27% 50% 50% 29% 33% 100%
24 6 5 1 4 1 0
39% 40% 63% 25% 57% 33% -

28 8 4 3 3 1 1
46% 53% 50% 75% 43% 33% 50%

30 5 3 1 1 1 1
49% 33% 38% 25% 14% 33% 50%
0 0 0 0 0 0 0
- - - - - - -
56 14 7 3 5 3 2
92% 93% 88% 75% 71% 100% 100%
Table 131

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%
15 2 0 2 7 4 6
23% 15% - 18% 22% 16% 21%
N
13 3 0 2 8 5 4
20% 23% - 18% 25% 20% 14%
 39 3 9 6 8 12 18
61% 23% 56% 55% 25% 48% 62%
M P

13 2 2 2 3 2 2
20% 15% 13% 18% 9% 8% 7%

37 6 9 4 11 7 11
58% 46% 56% 36% 34% 28% 38%

29 3 7 3 12 11 11
45% 23% 44% 27% 38% 44% 38%

20 5 5 3 8 11 14
31% 38% 31% 27% 25% 44% 48%

24 5 4 3 8 9 7
38% 38% 25% 27% 25% 36% 24%

18 4 3 3 11 8 4
28% 31% 19% 27% 34% 32% 14%

0 0 0 0 1 0 1
- - - - 3% - 3%
60 10 13 9 25 23 23
94% 77% 81% 82% 78% 92% 79%
K
Table 132

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 0 0 0
 - 100% - - - - -

0 1 0 0 0 0 0
- 100% - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 1 0 0 1 0 1
- 100% - - 100% - 50%

0 0 0 0 1 0 0
- - - - 100% - -
0 1 0 0 0 0 0
- 100% - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 1
- - - - - - 50%
0 1 0 0 1 0 1
- 100% - - 100% - 50%
Table 133

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
81 22 14 3 30 16 25
100% 100% 100% 100% 100% 100% 100%

22 11 2 0 9 6 6
27% 50% 14% - 30% 38% 24%
LN

19 6 2 1 5 2 0
23% 27% 14% 33% 17% 13% -
R R
 17 4 0 1 4 5 4
21% 18% - 33% 13% 31% 16%

17 3 2 0 2 1 1
21% 14% 14% - 7% 6% 4%

10 4 1 0 7 1 0
12% 18% 7% - 23% 6% -
R

32 11 6 0 13 5 7
40% 50% 43% - 43% 31% 28%

34 7 1 2 12 3 3
42% 32% 7% 67% 40% 19% 12%
N R R

18 3 0 0 6 2 4
22% 14% - - 20% 13% 16%

31 9 2 1 6 5 7
38% 41% 14% 33% 20% 31% 28%

12 6 4 0 2 1 1
15% 27% 29% - 7% 6% 4%

0 0 0 0 0 0 0
- - - - - - -

5 1 2 1 4 3 10
6% 5% 14% 33% 13% 19% 40%
AP
31 8 2 2 8 5 4
38% 36% 14% 67% 27% 31% 16%

55 15 7 2 17 8 9
68% 68% 50% 67% 57% 50% 36%
 41 12 4 0 16 8 9
51% 55% 29% - 53% 50% 36%

36 11 3 1 11 6 7
44% 50% 21% 33% 37% 38% 28%

24 8 5 1 7 3 1
30% 36% 36% 33% 23% 19% 4%
R
Table 134

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
77 25 9 8 35 13 7
100% 100% 100% 100% 100% 100% 100%

24 11 3 0 12 5 3
31% 44% 33% - 34% 38% 43%

12 6 0 0 5 0 0
16% 24% - - 14% - -

22 8 4 1 5 3 1
29% 32% 44% 13% 14% 23% 14%

11 6 4 1 8 0 3
14% 24% 44% 13% 23% - 43%
AKL Q

17 5 2 0 6 0 2
22% 20% 22% - 17% - 29%

27 12 5 3 14 6 2
 35% 48% 56% 38% 40% 46% 29%

25 11 1 3 12 0 2
32% 44% 11% 38% 34% - 29%
Q Q

12 6 2 0 3 0 0
16% 24% 22% - 9% - -

26 8 1 2 11 5 1
34% 32% 11% 25% 31% 38% 14%

14 5 2 0 6 2 0
18% 20% 22% - 17% 15% -
0 0 0 0 0 0 0
- - - - - - -

8 2 0 4 5 2 1
10% 8% - 50% 14% 15% 14%
AP
30 10 4 1 9 3 1
39% 40% 44% 13% 26% 23% 14%

42 15 6 3 20 6 4
55% 60% 67% 38% 57% 46% 57%

41 15 4 1 17 5 4
53% 60% 44% 13% 49% 38% 57%

37 11 2 2 14 5 3
48% 44% 22% 25% 40% 38% 43%

22 7 2 0 10 2 0
29% 28% 22% - 29% 15% -
Table 135

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **

39 11 7 0 0 0 0
28% 32% 41% - - - -

27 9 5 0 0 0 0
19% 26% 29% - - - -

37 9 4 0 0 0 0
27% 26% 24% - - - -

36 10 5 0 0 0 0
26% 29% 29% - - - -

45 7 1 0 0 0 0
32% 21% 6% - - - -
N

55 16 8 0 0 0 0
40% 47% 47% - - - -

44 12 4 0 0 0 0
32% 35% 24% - - - -

36 7 4 0 0 0 0
26% 21% 24% - - - -

45 20 3 0 0 0 0
32% 59% 18% - - - -
ALN

25 10 3 0 0 0 0
18% 29% 18% - - - -
0 0 0 0 0 0 0
- - - - - - -
 12 4 2 0 0 0 0
9% 12% 12% - - - -

52 14 7 0 0 0 0
37% 41% 41% - - - -
78 20 10 0 0 0 0
56% 59% 59% - - - -

76 17 10 0 0 0 0
55% 50% 59% - - - -

71 21 4 0 0 0 0
51% 62% 24% - - - -
N N
44 13 6 0 0 0 0
32% 38% 35% - - - -
Table 136

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 15 8 4 7 3 2
100% 100% 100% 100% 100% 100% 100%

26 7 4 1 1 0 1
43% 47% 50% 25% 14% - 50%

23 7 1 1 2 0 1
38% 47% 13% 25% 29% - 50%

27 4 1 1 2 1 0
44% 27% 13% 25% 29% 33% -

22 6 3 1 3 0 1
36% 40% 38% 25% 43% - 50%
 21 4 3 1 2 1 0
34% 27% 38% 25% 29% 33% -

25 7 4 2 2 1 0
41% 47% 50% 50% 29% 33% -

24 6 3 3 2 2 0
39% 40% 38% 75% 29% 67% -

21 6 3 0 1 1 0
34% 40% 38% - 14% 33% -

24 11 2 1 3 0 0
39% 73% 25% 25% 43% - -
AKLN

22 5 2 1 1 0 1
36% 33% 25% 25% 14% - 50%

0 0 0 0 0 0 0
- - - - - - -

2 0 2 0 1 0 1
3% - 25% - 14% - 50%
AKL A
39 7 1 1 3 1 1
64% 47% 13% 25% 43% 33% 50%
KN
38 9 5 4 4 3 0
62% 60% 63% 100% 57% 100% -

40 10 6 2 3 1 1
66% 67% 75% 50% 43% 33% 50%
34 11 4 2 5 1 0
56% 73% 50% 50% 71% 33% -
34 8 2 1 3 0 1
56% 53% 25% 25% 43% - 50%

Table 137
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
64 13 16 11 32 25 29
100% 100% 100% 100% 100% 100% 100%

16 5 6 2 8 7 6
25% 38% 38% 18% 25% 28% 21%

7 2 0 0 4 3 1
11% 15% - - 13% 12% 3%

12 2 3 2 6 1 6
19% 15% 19% 18% 19% 4% 21%

7 1 2 0 5 3 1
11% 8% 13% - 16% 12% 3%

12 2 2 1 4 3 1
19% 15% 13% 9% 13% 12% 3%

27 6 6 2 14 9 11
42% 46% 38% 18% 44% 36% 38%

22 4 5 3 10 8 9
34% 31% 31% 27% 31% 32% 31%

8 2 0 1 3 3 1
13% 15% - 9% 9% 12% 3%

27 8 5 1 10 10 13
42% 62% 31% 9% 31% 40% 45%
O
 6 1 1 1 1 1 0
9% 8% 6% 9% 3% 4% -

0 0 0 0 0 0 0
- - - - - - -

3 0 0 4 4 5 7
5% - - 36% 13% 20% 24%
A
15 4 3 2 9 3 6
23% 31% 19% 18% 28% 12% 21%
36 8 8 4 17 12 15
56% 62% 50% 36% 53% 48% 52%

28 6 8 3 14 11 8
44% 46% 50% 27% 44% 44% 28%
33 9 6 2 13 11 13
52% 69% 38% 18% 41% 44% 45%

11 3 1 1 4 3 1
17% 23% 6% 9% 13% 12% 3%

Table 138

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
-** 1 -** -** 1 -** 2
- ** 100% - ** - ** 100% - ** 100%

0 0 0 0 1 0 0
- - - - 100% - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 1
- - - - - - 50%
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 1
- - - - - - 50%

0 0 0 0 1 0 1
- - - - 100% - 50%

0 0 0 0 0 0 1
- - - - - - 50%

0 0 0 0 0 0 1
- - - - - - 50%

0 1 0 0 1 0 0
- 100% - - 100% - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 1
- - - - - - 50%
0 0 0 0 0 0 1
- - - - - - 50%
0 0 0 0 1 0 1
- - - - 100% - 50%

0 0 0 0 1 0 1
- - - - 100% - 50%
0 1 0 0 1 0 1
- 100% - - 100% - 50%
0 0 0 0 0 0 0
- - - - - - -
Table 139
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

55 14 4 0 0 0 0
40% 41% 24% - - - -

45 13 9 0 0 0 0
32% 38% 53% - - - -

58 19 7 0 0 0 0
42% 56% 41% - - - -

41 12 8 0 0 0 0
29% 35% 47% - - - -

40 13 4 0 0 0 0
29% 38% 24% - - - -

34 12 3 0 0 0 0
24% 35% 18% - - - -

26 7 2 0 0 0 0
19% 21% 12% - - - -

23 6 2 0 0 0 0
17% 18% 12% - - - -

35 11 3 0 0 0 0
25% 32% 18% - - - -

38 10 4 0 0 0 0
27% 29% 24% - - - -
0 0 0 0 0 0 0
- - - - - - -
 10 3 2 0 0 0 0
7% 9% 12% - - - -
98 26 11 0 0 0 0
71% 76% 65% - - - -
68 19 9 0 0 0 0
49% 56% 53% - - - -

34 12 3 0 0 0 0
24% 35% 18% - - - -
40 8 3 0 0 0 0
29% 24% 18% - - - -

55 14 5 0 0 0 0
40% 41% 29% - - - -
84 25 9 0 0 0 0
60% 74% 53% - - - -

72 15 6 0 0 0 0
52% 44% 35% - - - -
Table 140

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

34 12 3 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

22 8 3 0 0 0 0
65% 67% 100% - - - -

20 6 2 0 0 0 0
59% 50% 67% - - - -

18 4 2 0 0 0 0
53% 33% 67% - - - -
 13 5 2 0 0 0 0
38% 42% 67% - - - -

17 6 3 0 0 0 0
50% 50% 100% - - - -

9 6 2 0 0 0 0
26% 50% 67% - - - -

14 11 3 0 0 0 0
41% 92% 100% - - - -
AL

11 4 2 0 0 0 0
32% 33% 67% - - - -

22 10 3 0 0 0 0
65% 83% 100% - - - -

12 7 3 0 0 0 0
35% 58% 100% - - - -
L

23 8 3 0 0 0 0
68% 67% 100% - - - -

18 6 3 0 0 0 0
53% 50% 100% - - - -
1 0 0 0 0 0 0
3% - - - - - -

31 12 3 0 0 0 0
91% 100% 100% - - - -

28 6 3 0 0 0 0
 82% 50% 100% - - - -
M

17 11 3 0 0 0 0
50% 92% 100% - - - -
L

29 9 3 0 0 0 0
85% 75% 100% - - - -

Table 141

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
37 14 5 0 0 0 0
27% 41% 29% - - - -
K
58 20 8 0 0 0 0
42% 59% 47% - - - -
40 13 5 0 0 0 0
29% 38% 29% - - - -

52 17 7 0 0 0 0
37% 50% 41% - - - -

44 9 7 0 0 0 0
32% 26% 41% - - - -

31 7 4 0 0 0 0
22% 21% 24% - - - -

33 9 4 0 0 0 0
24% 26% 24% - - - -
43 17 5 0 0 0 0
 31% 50% 29% - - - -
L
25 12 8 0 0 0 0
18% 35% 47% - - - -
L L

38 9 3 0 0 0 0
27% 26% 18% - - - -

33 9 4 0 0 0 0
24% 26% 24% - - - -

40 10 5 0 0 0 0
29% 29% 29% - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 142

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

36 15 5 0 0 0 0
26% 44% 29% - - - -
L

36 14 7 0 0 0 0
26% 41% 41% - - - -
 46 13 8 0 0 0 0
33% 38% 47% - - - -

41 10 6 0 0 0 0
29% 29% 35% - - - -

38 10 4 0 0 0 0
27% 29% 24% - - - -

36 12 4 0 0 0 0
26% 35% 24% - - - -

32 8 9 0 0 0 0
23% 24% 53% - - - -
ALM

37 12 7 0 0 0 0
27% 35% 41% - - - -
 43 12 5 0 0 0 0
31% 35% 29% - - - -

39 11 6 0 0 0 0
28% 32% 35% - - - -

35 10 6 0 0 0 0
25% 29% 35% - - - -

37 13 5 0 0 0 0
27% 38% 29% - - - -

0 0 0 0 0 0 0
- - - - - - -
7 0 1 0 0 0 0
5% - 6% - - - -

Table 143

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
36 15 5 0 0 0 0
26% 44% 29% - - - -
L
36 14 7 0 0 0 0
26% 41% 41% - - - -

46 13 8 0 0 0 0
33% 38% 47% - - - -

41 10 6 0 0 0 0
29% 29% 35% - - - -

38 10 4 0 0 0 0
27% 29% 24% - - - -

36 12 4 0 0 0 0
26% 35% 24% - - - -
32 8 9 0 0 0 0
23% 24% 53% - - - -
ALM
37 12 7 0 0 0 0
27% 35% 41% - - - -

43 12 5 0 0 0 0
31% 35% 29% - - - -
39 11 6 0 0 0 0
28% 32% 35% - - - -

35 10 6 0 0 0 0
25% 29% 35% - - - -
37 13 5 0 0 0 0
27% 38% 29% - - - -

Table 144

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

 L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
63 12 7 0 0 0 0
45% 35% 41% - - - -
62 17 7 0 0 0 0
45% 50% 41% - - - -

39 8 4 0 0 0 0
28% 24% 24% - - - -
51 17 5 0 0 0 0
37% 50% 29% - - - -

68 22 5 0 0 0 0
49% 65% 29% - - - -
N
44 16 5 0 0 0 0
32% 47% 29% - - - -
42 11 5 0 0 0 0
30% 32% 29% - - - -
0 0 0 0 0 0 0
- - - - - - -

12 2 5 0 0 0 0
9% 6% 29% - - - -
ALM
127 32 12 0 0 0 0
91% 94% 71% - - - -
N N
Table 145

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
59 11 3 0 0 0 0
 42% 32% 18% - - - -
24 9 5 0 0 0 0
17% 26% 29% - - - -

56 14 9 0 0 0 0
40% 41% 53% - - - -
Table 146

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

63 12 7 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
27 2 0 0 0 0 0
43% 17% - - - - -
N
7 2 1 0 0 0 0
11% 17% 14% - - - -

29 8 6 0 0 0 0
46% 67% 86% - - - -

Table 147

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

62 17 7 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
23 5 0 0 0 0 0
37% 29% - - - - -
 8 4 2 0 0 0 0
13% 24% 29% - - - -

31 8 5 0 0 0 0
50% 47% 71% - - - -
Table 148

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

39 8 4 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
15 4 0 0 0 0 0
38% 50% - - - - -
6 1 2 0 0 0 0
15% 13% 50% - - - -
18 3 2 0 0 0 0
46% 38% 50% - - - -
Table 149

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

51 17 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
19 4 0 0 0 0 0
37% 24% - - - - -
9 5 0 0 0 0 0
18% 29% - - - - -
23 8 5 0 0 0 0
45% 47% 100% - - - -
AKL
 Table 150

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

68 22 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
30 5 0 0 0 0 0
44% 23% - - - - -
11 7 3 0 0 0 0
16% 32% 60% - - - -
L
27 10 2 0 0 0 0
40% 45% 40% - - - -
Table 151

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

44 16 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
15 6 0 0 0 0 0
34% 38% - - - - -
9 3 2 0 0 0 0
20% 19% 40% - - - -

20 7 3 0 0 0 0
45% 44% 60% - - - -
Table 152
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

42 11 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
17 5 0 0 0 0 0
40% 45% - - - - -
9 3 4 0 0 0 0
21% 27% 80% - - - -
AL
16 3 1 0 0 0 0
38% 27% 20% - - - -
Table 153

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

-** -** -** -** -** -** -**

- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 154

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

31 12 5 0 0 0 0
22% 35% 29% - - - -

42 17 12 0 0 0 0
30% 50% 71% - - - -
KL AKL

54 14 8 0 0 0 0
39% 41% 47% - - - -

34 18 9 0 0 0 0
24% 53% 53% - - - -
AL L

44 12 4 0 0 0 0
32% 35% 24% - - - -

56 15 7 0 0 0 0
40% 44% 41% - - - -

43 10 3 0 0 0 0
31% 29% 18% - - - -

40 17 7 0 0 0 0
29% 50% 41% - - - -
AKL

36 9 6 0 0 0 0
26% 26% 35% - - - -
 38 12 9 0 0 0 0
27% 35% 53% - - - -
AKL
0 0 0 0 0 0 0
- - - - - - -
11 1 1 0 0 0 0
8% 3% 6% - - - -

104 27 12 0 0 0 0
75% 79% 71% - - - -

67 17 12 0 0 0 0
48% 50% 71% - - - -
K
56 15 7 0 0 0 0
40% 44% 41% - - - -

40 17 7 0 0 0 0
29% 50% 41% - - - -
AKL
60 16 12 0 0 0 0
43% 47% 71% - - - -
AKL
Table 155

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

63 12 7 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

20 8 2 0 0 0 0
32% 67% 29% - - - -
L
 24 8 6 0 0 0 0
38% 67% 86% - - - -
K AKL

33 9 3 0 0 0 0
52% 75% 43% - - - -

17 10 5 0 0 0 0
27% 83% 71% - - - -
AKL L

21 5 2 0 0 0 0
33% 42% 29% - - - -

33 5 3 0 0 0 0
52% 42% 43% - - - -

26 6 3 0 0 0 0
41% 50% 43% - - - -

26 8 4 0 0 0 0
41% 67% 57% - - - -

21 5 2 0 0 0 0
33% 42% 29% - - - -

24 6 6 0 0 0 0
38% 50% 86% - - - -
AKL
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

54 12 6 0 0 0 0
86% 100% 86% - - - -

36 8 6 0 0 0 0
 57% 67% 86% - - - -
33 5 3 0 0 0 0
52% 42% 43% - - - -

26 8 4 0 0 0 0
41% 67% 57% - - - -
35 7 6 0 0 0 0
56% 58% 86% - - - -
Table 156

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

62 17 7 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

22 8 4 0 0 0 0
35% 47% 57% - - - -

26 10 6 0 0 0 0
42% 59% 86% - - - -
L

28 8 5 0 0 0 0
45% 47% 71% - - - -

24 12 6 0 0 0 0
39% 71% 86% - - - -
L L

26 8 2 0 0 0 0
42% 47% 29% - - - -
 32 11 4 0 0 0 0
52% 65% 57% - - - -

29 9 2 0 0 0 0
47% 53% 29% - - - -

17 10 4 0 0 0 0
27% 59% 57% - - - -
L

22 5 4 0 0 0 0
35% 29% 57% - - - -

19 9 5 0 0 0 0
31% 53% 71% - - - -
L
0 0 0 0 0 0 0
- - - - - - -
1 0 0 0 0 0 0
2% - - - - - -

55 14 7 0 0 0 0
89% 82% 100% - - - -

41 10 6 0 0 0 0
66% 59% 86% - - - -
32 11 4 0 0 0 0
52% 65% 57% - - - -

17 10 4 0 0 0 0
27% 59% 57% - - - -
L
32 9 6 0 0 0 0
52% 53% 86% - - - -
Table 157

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

39 8 4 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

13 6 1 0 0 0 0
33% 75% 25% - - - -
L

15 6 4 0 0 0 0
38% 75% 100% - - - -
AL

20 5 1 0 0 0 0
51% 63% 25% - - - -

19 6 2 0 0 0 0
49% 75% 50% - - - -

19 5 1 0 0 0 0
49% 63% 25% - - - -

14 7 3 0 0 0 0
36% 88% 75% - - - -
AL

25 5 2 0 0 0 0
64% 63% 50% - - - -

13 6 2 0 0 0 0
33% 75% 50% - - - -
L

14 5 3 0 0 0 0
36% 63% 75% - - - -
 15 7 3 0 0 0 0
38% 88% 75% - - - -
AKL
0 0 0 0 0 0 0
- - - - - - -
1 0 0 0 0 0 0
3% - - - - - -

35 8 2 0 0 0 0
90% 100% 50% - - - -
N

29 6 4 0 0 0 0
74% 75% 100% - - - -
14 7 3 0 0 0 0
36% 88% 75% - - - -
AL

13 6 2 0 0 0 0
33% 75% 50% - - - -
L
23 7 4 0 0 0 0
59% 88% 100% - - - -
Table 158

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

51 17 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

14 8 2 0 0 0 0
27% 47% 40% - - - -

21 9 4 0 0 0 0
41% 53% 80% - - - -

25 9 2 0 0 0 0
49% 53% 40% - - - -

16 12 3 0 0 0 0
31% 71% 60% - - - -
AL

24 8 2 0 0 0 0
47% 47% 40% - - - -

27 10 1 0 0 0 0
53% 59% 20% - - - -

21 7 2 0 0 0 0
41% 41% 40% - - - -

17 11 4 0 0 0 0
33% 65% 80% - - - -
L L

21 6 1 0 0 0 0
41% 35% 20% - - - -

21 7 5 0 0 0 0
41% 41% 100% - - - -
AKLM
0 0 0 0 0 0 0
- - - - - - -
1 0 0 0 0 0 0
2% - - - - - -

43 16 4 0 0 0 0
84% 94% 80% - - - -

30 9 4 0 0 0 0
 59% 53% 80% - - - -
27 10 1 0 0 0 0
53% 59% 20% - - - -

17 11 4 0 0 0 0
33% 65% 80% - - - -
L L
31 8 5 0 0 0 0
61% 47% 100% - - - -
K
Table 159

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

68 22 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

19 11 3 0 0 0 0
28% 50% 60% - - - -

32 10 4 0 0 0 0
47% 45% 80% - - - -

28 9 4 0 0 0 0
41% 41% 80% - - - -

20 13 3 0 0 0 0
29% 59% 60% - - - -
L

28 9 2 0 0 0 0
41% 41% 40% - - - -
 33 12 3 0 0 0 0
49% 55% 60% - - - -

25 7 2 0 0 0 0
37% 32% 40% - - - -

27 12 3 0 0 0 0
40% 55% 60% - - - -

22 9 4 0 0 0 0
32% 41% 80% - - - -
AKL

24 8 3 0 0 0 0
35% 36% 60% - - - -
0 0 0 0 0 0 0
- - - - - - -
1 0 0 0 0 0 0
1% - - - - - -

54 17 4 0 0 0 0
79% 77% 80% - - - -

42 10 4 0 0 0 0
62% 45% 80% - - - -
33 12 3 0 0 0 0
49% 55% 60% - - - -

27 12 3 0 0 0 0
40% 55% 60% - - - -
35 12 5 0 0 0 0
51% 55% 100% - - - -
AL
Table 160

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

44 16 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

14 6 3 0 0 0 0
32% 38% 60% - - - -

15 9 4 0 0 0 0
34% 56% 80% - - - -

22 8 4 0 0 0 0
50% 50% 80% - - - -

18 9 4 0 0 0 0
41% 56% 80% - - - -

18 10 1 0 0 0 0
41% 63% 20% - - - -

24 8 2 0 0 0 0
55% 50% 40% - - - -

12 5 2 0 0 0 0
27% 31% 40% - - - -

16 10 3 0 0 0 0
36% 63% 60% - - - -

13 6 2 0 0 0 0
30% 38% 40% - - - -

17 5 3 0 0 0 0
39% 31% 60% - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -

37 14 5 0 0 0 0
84% 88% 100% - - - -

20 9 4 0 0 0 0
45% 56% 80% - - - -
24 8 2 0 0 0 0
55% 50% 40% - - - -

16 10 3 0 0 0 0
36% 63% 60% - - - -
23 7 4 0 0 0 0
52% 44% 80% - - - -
Table 161

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

42 11 5 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

13 6 1 0 0 0 0
31% 55% 20% - - - -

13 6 3 0 0 0 0
31% 55% 60% - - - -

22 6 3 0 0 0 0
52% 55% 60% - - - -

16 7 3 0 0 0 0
38% 64% 60% - - - -
 16 8 1 0 0 0 0
38% 73% 20% - - - -
L

22 8 3 0 0 0 0
52% 73% 60% - - - -

21 5 2 0 0 0 0
50% 45% 40% - - - -

15 8 2 0 0 0 0
36% 73% 40% - - - -
L

14 5 2 0 0 0 0
33% 45% 40% - - - -

16 7 3 0 0 0 0
38% 64% 60% - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

36 11 3 0 0 0 0
86% 100% 60% - - - -
N

24 6 3 0 0 0 0
57% 55% 60% - - - -
22 8 3 0 0 0 0
52% 73% 60% - - - -

15 8 2 0 0 0 0
36% 73% 40% - - - -
L
24 8 4 0 0 0 0
57% 73% 80% - - - -
Table 162
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

-** -** -** -** -** -** -**

- ** - ** - ** - ** - ** - ** - **

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
 0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
Table 163

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
49 15 4 0 0 0 0
35% 44% 24% - - - -
82 17 11 0 0 0 0
59% 50% 65% - - - -
8 2 2 0 0 0 0
6% 6% 12% - - - -

0 0 0 0 0 0 0
- - - - - - -
131 32 15 0 0 0 0
94% 94% 88% - - - -
 Table 164

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
54 16 6 0 0 0 0
39% 47% 35% - - - -
71 18 8 0 0 0 0
51% 53% 47% - - - -
12 0 3 0 0 0 0
9% - 18% - - - -
M
2 0 0 0 0 0 0
1% - - - - - -
125 34 14 0 0 0 0
90% 100% 82% - - - -
KN
Table 165

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
53 11 4 0 0 0 0
38% 32% 24% - - - -
75 20 12 0 0 0 0
54% 59% 71% - - - -
6 2 1 0 0 0 0
 4% 6% 6% - - - -
5 1 0 0 0 0 0
4% 3% - - - - -
128 31 16 0 0 0 0
92% 91% 94% - - - -
Table 166

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
47 15 6 0 0 0 0
34% 44% 35% - - - -
K
65 15 8 0 0 0 0
47% 44% 47% - - - -
24 4 3 0 0 0 0
17% 12% 18% - - - -
3 0 0 0 0 0 0
2% - - - - - -
112 30 14 0 0 0 0
81% 88% 82% - - - -
Table 167

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
51 9 4 0 0 0 0
37% 26% 24% - - - -
 76 22 11 0 0 0 0
55% 65% 65% - - - -
10 2 2 0 0 0 0
7% 6% 12% - - - -

2 1 0 0 0 0 0
1% 3% - - - - -
127 31 15 0 0 0 0
91% 91% 88% - - - -

Table 168

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **
48 16 5 0 0 0 0
35% 47% 29% - - - -
71 17 10 0 0 0 0
51% 50% 59% - - - -
17 1 2 0 0 0 0
12% 3% 12% - - - -

3 0 0 0 0 0 0
2% - - - - - -
119 33 15 0 0 0 0
86% 97% 88% - - - -
K
Table 169

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 139 34 17 -** -** -** -**
100% 100% 100% - ** - ** - ** - **
46 15 6 0 0 0 0
33% 44% 35% - - - -
75 16 9 0 0 0 0
54% 47% 53% - - - -
15 2 2 0 0 0 0
11% 6% 12% - - - -
3 1 0 0 0 0 0
2% 3% - - - - -
121 31 15 0 0 0 0
87% 91% 88% - - - -
Table 170

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

139 34 17 -** -** -** -**

100% 100% 100% - ** - ** - ** - **

131 32 15 0 0 0 0
94% 94% 88% - - - -

125 34 14 0 0 0 0
90% 100% 82% - - - -
KN

128 31 16 0 0 0 0
92% 91% 94% - - - -

112 30 14 0 0 0 0
81% 88% 82% - - - -
 127 31 15 0 0 0 0
91% 91% 88% - - - -

119 33 15 0 0 0 0
86% 97% 88% - - - -
K

121 31 15 0 0 0 0
87% 91% 88% - - - -
Table 171

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
45 9 13 8 10 11 18
40% 53% 50% 73% 42% 42% 38%
R
49 3 10 3 11 7 17
44% 18% 38% 27% 46% 27% 35%
M
13 3 3 0 2 5 11
12% 18% 12% - 8% 19% 23%

5 2 0 0 1 3 2
4% 12% - - 4% 12% 4%
67 8 13 3 14 15 30
60% 47% 50% 27% 58% 58% 63%
O
Table 172

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
59 10 11 2 16 22 33
53% 59% 42% 18% 67% 85% 69%
K K K O AO O
73 8 14 7 15 18 27
65% 47% 54% 64% 63% 69% 56%
76 12 23 7 20 22 43
68% 71% 88% 64% 83% 85% 90%
L O
26 5 6 3 2 4 17
23% 29% 23% 27% 8% 15% 35%
AP
38 6 5 2 9 11 21
34% 35% 19% 18% 38% 42% 44%

27 10 3 1 6 10 13
24% 59% 12% 9% 25% 38% 27%
K AKLN
12 2 2 0 2 2 3
11% 12% 8% - 8% 8% 6%

12 1 0 0 0 1 5
11% 6% - - - 4% 10%

0 0 0 0 0 0 0
- - - - - - -
2.88 3.18 2.46 2 2.92 3.46 3.38
AL A A A A A
90 12 21 9 21 25 43
80% 71% 81% 82% 88% 96% 90%

83 15 23 8 21 23 44
74% 88% 88% 73% 88% 88% 92%

Table 173

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
69 12 18 7 15 21 35
62% 71% 69% 64% 63% 81% 73%
63 14 23 3 9 18 30
56% 82% 88% 27% 38% 69% 63%
K AKL AKL OP O

57 5 12 4 9 14 25
51% 29% 46% 36% 38% 54% 52%

28 3 1 0 6 2 4
25% 18% 4% - 25% 8% 8%
N
10 1 0 0 2 0 0
9% 6% - - 8% - -
R
9 4 2 1 2 3 1
8% 24% 8% 9% 8% 12% 2%
A
14 1 2 0 0 0 1
13% 6% 8% - - - 2%

18 2 0 1 1 1 4
16% 12% - 9% 4% 4% 8%
N

18 2 1 1 2 3 5
16% 12% 4% 9% 8% 12% 10%
40 7 6 3 8 8 14
36% 41% 23% 27% 33% 31% 29%

0 0 0 0 0 0 0
- - - - - - -
3 1 2 2 4 3 4
3% 6% 8% 18% 17% 12% 8%

98 15 23 6 15 20 38
88% 88% 88% 55% 63% 77% 79%
 24 5 3 1 3 3 2
21% 29% 12% 9% 13% 12% 4%

Table 174

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
48 7 10 6 8 9 17
43% 41% 38% 55% 33% 35% 35%
55 10 15 5 13 17 29
49% 59% 58% 45% 54% 65% 60%

8 0 1 0 3 0 2
7% - 4% - 13% - 4%

1 0 0 0 0 0 0
1% - - - - - -
103 17 25 11 21 26 46
92% 100% 96% 100% 88% 100% 96%

Table 175

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

103 17 25 11 21 26 46
100% 100% 100% 100% 100% 100% 100%
87 16 19 11 18 24 36
84% 94% 76% 100% 86% 92% 78%

16 1 6 0 3 2 10
 16% 6% 24% - 14% 8% 22%

Table 176

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

103 17 25 11 21 26 46
100% 100% 100% 100% 100% 100% 100%
97 16 20 9 16 22 29
94% 94% 80% 82% 76% 85% 63%
AN
6 1 5 2 5 4 17
6% 6% 20% 18% 24% 15% 37%
L A
Table 177

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

97 16 20 9 16 22 29
100% 100% 100% 100% 100% 100% 100%

42 9 10 3 7 10 18
43% 56% 50% 33% 44% 45% 62%

35 3 10 5 5 12 17
36% 19% 50% 56% 31% 55% 59%
 42 7 10 5 7 9 16
43% 44% 50% 56% 44% 41% 55%

39 7 8 5 5 11 20
40% 44% 40% 56% 31% 50% 69%
AP

27 6 9 3 3 4 9
28% 38% 45% 33% 19% 18% 31%
K

18 5 3 3 1 3 2
19% 31% 15% 33% 6% 14% 7%

21 4 5 2 4 6 10
22% 25% 25% 22% 25% 27% 34%

24 0 6 2 2 2 7
25% - 30% 22% 13% 9% 24%
M M

23 5 1 3 3 4 3
24% 31% 5% 33% 19% 18% 10%
N

22 3 2 1 1 1 2
23% 19% 10% 11% 6% 5% 7%

16 4 8 1 1 2 4
16% 25% 40% 11% 6% 9% 14%
 AL

15 3 5 3 2 5 6
15% 19% 25% 33% 13% 23% 21%

23 2 1 2 4 3 6
24% 13% 5% 22% 25% 14% 21%

0 0 0 0 0 0 0
- - - - - - -

71 13 16 7 12 17 25
73% 81% 80% 78% 75% 77% 86%
78 12 14 6 13 14 22
80% 75% 70% 67% 81% 64% 76%
37 5 3 4 3 4 5
38% 31% 15% 44% 19% 18% 17%

16 4 8 1 1 2 4
16% 25% 40% 11% 6% 9% 14%
AL
23 2 1 2 4 3 6
24% 13% 5% 22% 25% 14% 21%

Table 178

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

6 1 5 2 5 4 17
100% 100% 100% 100% 100% 100% 100%

2 0 1 0 2 1 5
33% - 20% - 40% 25% 29%

1 0 1 0 0 0 1
17% - 20% - - - 6%

3 1 1 0 2 1 3
50% 100% 20% - 40% 25% 18%

1 0 2 1 2 0 3
17% - 40% 50% 40% - 18%

1 0 0 0 0 0 1
17% - - - - - 6%

0 0 0 0 1 0 1
- - - - 20% - 6%

0 0 1 0 0 2 3
- - 20% - - 50% 18%

0 0 1 0 1 0 3
- - 20% - 20% - 18%

2 0 3 1 0 2 7
33% - 60% 50% - 50% 41%

0 0 0 0 1 0 1
- - - - 20% - 6%

0 0 1 0 2 2 5
- - 20% - 40% 50% 29%

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
4 0 3 1 4 4 15
67% - 60% 50% 80% 100% 88%

1 0 1 0 1 0 1
17% - 20% - 20% - 6%
 3 1 1 0 2 1 3
50% 100% 20% - 40% 25% 18%

1 0 3 1 2 2 9
17% - 60% 50% 40% 50% 53%
0 0 0 0 0 0 0
- - - - - - -
Table 179

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

59 10 11 2 16 22 33
100% 100% 100% 100% 100% 100% 100%
26 3 3 1 7 11 9
44% 30% 27% 50% 44% 50% 27%

22 5 8 0 7 9 19
37% 50% 73% - 44% 41% 58%
L
10 2 0 1 1 1 4
17% 20% - 50% 6% 5% 12%
Q
1 0 0 0 0 1 1
2% - - - - 5% 3%

0 0 0 0 1 0 0
- - - - 6% - -
A
33 7 8 1 9 11 24
56% 70% 73% 50% 56% 50% 73%

Table 180

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

33 7 8 1 9 11 24
100% 100% 100% 100% 100% 100% 100%
5 1 0 0 1 0 4
15% 14% - - 11% - 17%

23 6 8 1 6 11 18
70% 86% 100% 100% 67% 100% 75%
K

5 0 0 0 2 0 2
15% - - - 22% - 8%
Table 181

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

59 10 11 2 16 22 33
100% 100% 100% 100% 100% 100% 100%

5 2 3 0 3 5 9
8% 20% 27% - 19% 23% 27%

34 5 7 1 10 13 19
58% 50% 64% 50% 63% 59% 58%

21 6 7 1 5 9 18
36% 60% 64% 50% 31% 41% 55%

17 2 1 1 5 3 5
29% 20% 9% 50% 31% 14% 15%
1 0 0 0 0 0 0
2% - - - - - -

11 2 0 1 1 1 1
19% 20% - 50% 6% 5% 3%
 QR

4 0 0 0 0 0 2
7% - - - - - 6%

7 1 2 1 1 1 2
12% 10% 18% 50% 6% 5% 6%
QR
0 0 0 0 0 0 0
- - - - - - -
Table 182

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

59 10 11 2 16 22 33
100% 100% 100% 100% 100% 100% 100%
45 9 9 1 13 15 26
76% 90% 82% 50% 81% 68% 79%

37 6 9 1 11 16 28
63% 60% 82% 50% 69% 73% 85%

5 1 1 0 1 1 6
8% 10% 9% - 6% 5% 18%
7 1 0 0 0 0 0
12% 10% - - - - -

2 0 0 0 0 0 0
3% - - - - - -

1 0 0 0 0 0 0
2% - - - - - -

Table 183
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

59 10 11 2 16 22 33
100% 100% 100% 100% 100% 100% 100%

38 7 9 0 9 11 18
64% 70% 82% - 56% 50% 55%

39 7 9 0 9 16 22
66% 70% 82% - 56% 73% 67%
31 7 9 0 9 13 20
53% 70% 82% - 56% 59% 61%
K
31 7 8 1 10 15 20
53% 70% 73% 50% 63% 68% 61%
11 2 6 0 3 5 12
19% 20% 55% - 19% 23% 36%
AL

21 4 6 0 5 6 10
36% 40% 55% - 31% 27% 30%

7 5 1 0 3 2 4
12% 50% 9% - 19% 9% 12%
AL

25 7 7 0 8 11 20
42% 70% 64% - 50% 50% 61%

10 4 4 0 5 4 8
17% 40% 36% - 31% 18% 24%

6 2 0 1 3 3 1
10% 20% - 50% 19% 14% 3%
R

26 6 5 1 7 12 18
 44% 60% 45% 50% 44% 55% 55%
10 2 2 0 4 2 6
17% 20% 18% - 25% 9% 18%

30 6 8 1 7 14 22
51% 60% 73% 50% 44% 64% 67%
K
0 0 0 0 0 0 0
- - - - - - -
48 8 10 1 11 18 28
81% 80% 91% 50% 69% 82% 85%
51 10 10 1 13 21 26
86% 100% 91% 50% 81% 95% 79%
O
30 7 10 0 8 13 24
51% 70% 91% - 50% 59% 73%
AKL O

21 4 6 0 5 6 10
36% 40% 55% - 31% 27% 30%
7 5 1 0 3 2 4
12% 50% 9% - 19% 9% 12%
AL

14 5 4 1 6 6 8
24% 50% 36% 50% 38% 27% 24%
Table 184

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

53 7 15 9 8 4 15
100% 100% 100% 100% 100% 100% 100%

16 3 6 4 4 1 3
30% 43% 40% 44% 50% 25% 20%
 13 4 7 3 4 1 6
25% 57% 47% 33% 50% 25% 40%

13 1 2 2 2 0 2
25% 14% 13% 22% 25% - 13%

16 2 3 2 0 2 5
30% 29% 20% 22% - 50% 33%

11 1 1 1 0 0 4
21% 14% 7% 11% - - 27%

16 1 3 1 2 3 3
30% 14% 20% 11% 25% 75% 20%
AO

14 1 2 0 1 1 1
26% 14% 13% - 13% 25% 7%

4 1 3 2 1 1 2
8% 14% 20% 22% 13% 25% 13%

15 2 1 2 0 1 1
28% 29% 7% 22% - 25% 7%

10 0 2 3 1 1 3
19% - 13% 33% 13% 25% 20%
Table 185
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

53 7 15 9 8 4 15
100% 100% 100% 100% 100% 100% 100%
16 3 6 4 4 1 3
30% 43% 40% 44% 50% 25% 20%
13 4 7 3 4 1 6
25% 57% 47% 33% 50% 25% 40%

13 1 2 2 2 0 2
25% 14% 13% 22% 25% - 13%
16 2 3 2 0 2 5
30% 29% 20% 22% - 50% 33%
11 1 1 1 0 0 4
21% 14% 7% 11% - - 27%

16 1 3 1 2 3 3
30% 14% 20% 11% 25% 75% 20%
AO
14 1 2 0 1 1 1
26% 14% 13% - 13% 25% 7%
4 1 3 2 1 1 2
8% 14% 20% 22% 13% 25% 13%
15 2 1 2 0 1 1
28% 29% 7% 22% - 25% 7%

10 0 2 3 1 1 3
19% - 13% 33% 13% 25% 20%
Table 186

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
31 4 6 1 3 1 4
28% 24% 23% 9% 13% 4% 8%
AK K K
50 7 9 2 4 10 15
45% 41% 35% 18% 17% 38% 31%

19 2 4 7 9 2 10
17% 12% 15% 64% 38% 8% 21%
AQR Q
7 2 3 0 4 9 12
6% 12% 12% - 17% 35% 25%
AO A

5 2 4 1 4 4 7
4% 12% 15% 9% 17% 15% 15%
L
81 11 15 3 7 11 19
72% 65% 58% 27% 29% 42% 40%
AK
Table 187

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
36 3 4 3 1 4 8
32% 18% 15% 27% 4% 15% 17%
A
41 10 10 3 10 9 4
37% 59% 38% 27% 42% 35% 8%
A R R
17 2 7 5 3 4 13
15% 12% 27% 45% 13% 15% 27%
AP
11 1 4 0 6 8 15
10% 6% 15% - 25% 31% 31%
O AO
 7 1 1 0 4 1 8
6% 6% 4% - 17% 4% 17%

77 13 14 6 11 13 12
69% 76% 54% 55% 46% 50% 25%
A R
Table 188

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

112 17 26 11 24 26 48
100% 100% 100% 100% 100% 100% 100%
81 11 15 3 7 11 19
72% 65% 58% 27% 29% 42% 40%
AK

77 13 14 6 11 13 12
69% 76% 54% 55% 46% 50% 25%
A R
Table 189

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

81 11 15 3 7 11 19
100% 100% 100% 100% 100% 100% 100%
27 4 4 2 3 6 13
33% 36% 27% 67% 43% 55% 68%
A
47 4 10 1 5 8 10
 58% 36% 67% 33% 71% 73% 53%
19 2 5 0 1 1 3
23% 18% 33% - 14% 9% 16%
24 6 7 2 2 5 11
30% 55% 47% 67% 29% 45% 58%

17 7 2 0 2 1 1
21% 64% 13% - 29% 9% 5%
AKLN
5 0 2 0 1 0 1
6% - 13% - 14% - 5%
14 3 0 0 0 0 1
17% 27% - - - - 5%
N
0 0 0 0 0 1 0
- - - - - 9% -
A
Table 190

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

77 13 14 6 11 13 12
100% 100% 100% 100% 100% 100% 100%
31 5 4 1 5 8 5
40% 38% 29% 17% 45% 62% 42%
K
52 10 9 5 8 8 8
68% 77% 64% 83% 73% 62% 67%
26 4 2 1 4 4 5
34% 31% 14% 17% 36% 31% 42%
28 1 6 2 5 4 4
36% 8% 43% 33% 45% 31% 33%
M
16 5 1 2 2 0 2
21% 38% 7% 33% 18% - 17%
Q
8 0 2 1 1 1 1
10% - 14% 17% 9% 8% 8%
 13 3 0 1 0 0 1
17% 23% - 17% - - 8%

1 0 0 0 0 1 0
1% - - - - 8% -

Table 191

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%
29 7 4 1 9 6 7
27% 29% 18% 8% 24% 23% 18%

78 17 15 10 28 17 26
72% 71% 68% 83% 74% 65% 67%
54 14 13 4 22 9 19
50% 58% 59% 33% 58% 35% 49%
K K K
74 15 13 4 26 19 28
69% 63% 59% 33% 68% 73% 72%
K O O O
22 7 4 1 5 4 5
20% 29% 18% 8% 13% 15% 13%

31 6 8 0 8 8 14
29% 25% 36% - 21% 31% 36%
O O
45 6 2 1 11 3 5
42% 25% 9% 8% 29% 12% 13%
AN
51 12 9 5 16 9 9
47% 50% 41% 42% 42% 35% 23%

29 7 6 1 4 2 7
27% 29% 27% 8% 11% 8% 18%

1 1 0 0 0 0 0
1% 4% - - - - -
 3.83 3.83 3.36 2.25 3.39 2.96 3.08
AL AL A A A A
Table 192

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%

52 10 11 3 19 13 19
48% 42% 50% 25% 50% 50% 49%

49 11 17 5 23 17 23
45% 46% 77% 42% 61% 65% 59%
AKLM

19 4 1 1 1 2 1
18% 17% 5% 8% 3% 8% 3%

17 5 2 0 1 2 1
16% 21% 9% - 3% 8% 3%

28 8 10 3 9 10 10
26% 33% 45% 25% 24% 38% 26%

26 11 7 1 10 5 9
24% 46% 32% 8% 26% 19% 23%
AL
 30 6 3 6 6 7 7
28% 25% 14% 50% 16% 27% 18%
PR

34 8 5 5 5 5 10
31% 33% 23% 42% 13% 19% 26%
P

35 5 2 4 13 8 9
32% 21% 9% 33% 34% 31% 23%
N

20 5 1 1 2 0 4
19% 21% 5% 8% 5% - 10%

31 5 1 2 4 2 2
29% 21% 5% 17% 11% 8% 5%
AN
0 1 0 1 0 0 0
- 4% - 8% - - -
L A
67 17 20 6 29 22 26
62% 71% 91% 50% 76% 85% 67%
AL O

19 4 1 1 1 2 1
18% 17% 5% 8% 3% 8% 3%

41 12 11 3 9 11 10
38% 50% 50% 25% 24% 42% 26%

65 19 11 9 16 11 21
60% 79% 50% 75% 42% 42% 54%
AN

46 9 3 4 14 8 12
43% 38% 14% 33% 37% 31% 31%
N
31 5 1 2 4 2 2
29% 21% 5% 17% 11% 8% 5%
AN
Table 193
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%

11 1 1 0 6 3 2
10% 4% 5% - 16% 12% 5%
4 3 1 3 2 0 2
4% 13% 5% 25% 5% - 5%
AQ
50 16 16 4 20 18 23
46% 67% 73% 33% 53% 69% 59%
L O
7 0 0 0 0 1 1
6% - - - - 4% 3%

6 0 0 1 3 1 2
6% - - 8% 8% 4% 5%
0 0 0 0 0 0 0
- - - - - - -

28 4 3 3 7 2 8
26% 17% 14% 25% 18% 8% 21%
2 0 1 1 0 1 1
2% - 5% 8% - 4% 3%

54 19 17 7 22 18 25
50% 79% 77% 58% 58% 69% 64%
KL L
Table 194

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%

62 13 12 2 13 15 21
57% 54% 55% 17% 34% 58% 54%
O O

25 6 1 0 5 0 3
23% 25% 5% - 13% - 8%
AN

11 3 0 0 1 0 0
10% 13% - - 3% - -

40 7 9 10 22 11 15
37% 29% 41% 83% 58% 42% 38%
AQR
68 17 13 2 16 15 24
63% 71% 59% 17% 42% 58% 62%
O O
Table 195

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

62 13 12 2 13 15 21
100% 100% 100% 100% 100% 100% 100%
34 4 2 2 7 6 1
55% 31% 17% 100% 54% 40% 5%
N R R R
6 0 0 0 0 0 0
10% - - - - - -
40 9 10 0 7 9 19
65% 69% 83% - 54% 60% 90%
K K AOPQ
29 8 5 0 8 5 9
 47% 62% 42% - 62% 33% 43%

9 1 0 0 1 1 0
15% 8% - - 8% 7% -

Table 196

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

68 17 13 2 16 15 24
100% 100% 100% 100% 100% 100% 100%

36 5 8 0 10 9 16
53% 29% 62% - 63% 60% 67%

18 4 2 1 0 2 1
26% 24% 15% 50% - 13% 4%
PR

33 10 7 0 9 8 13
49% 59% 54% - 56% 53% 54%

17 7 3 0 3 5 11
25% 41% 23% - 19% 33% 46%

18 6 4 0 3 1 4
26% 35% 31% - 19% 7% 17%

4 1 0 0 1 0 0
6% 6% - - 6% - -
 5 1 0 0 1 0 0
7% 6% - - 6% - -

7 0 0 0 0 0 0
10% - - - - - -

22 7 5 1 4 7 7
32% 41% 38% 50% 25% 47% 29%

23 2 5 0 3 4 4
34% 12% 38% - 19% 27% 17%
1 0 0 0 0 0 0
1% - - - - - -

50 9 11 1 10 9 17
74% 53% 85% 50% 63% 60% 71%
48 13 9 0 9 9 14
71% 76% 69% - 56% 60% 58%

17 7 3 0 3 5 11
25% 41% 23% - 19% 33% 46%

5 1 0 0 1 0 0
7% 6% - - 6% - -
22 7 5 1 4 7 7
32% 41% 38% 50% 25% 47% 29%

Table 197

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%
19 4 1 0 2 3 1
18% 17% 5% - 5% 12% 3%

3 2 0 0 2 0 1
3% 8% - - 5% - 3%
4 0 0 1 1 0 0
4% - - 8% 3% - -

4 1 1 1 1 1 0
4% 4% 5% 8% 3% 4% -
7 1 0 1 0 0 1
6% 4% - 8% - - 3%

7 0 2 0 1 0 0
6% - 9% - 3% - -

4 1 0 0 1 2 0
4% 4% - - 3% 8% -
5 1 2 1 0 0 0
5% 4% 9% 8% - - -
1 0 1 0 1 0 0
1% - 5% - 3% - -
1 0 0 0 2 0 0
1% - - - 5% - -

4 0 0 0 1 1 1
4% - - - 3% 4% 3%
6 2 1 1 0 1 5
6% 8% 5% 8% - 4% 13%
P

42 12 12 7 26 15 29
39% 50% 55% 58% 68% 58% 74%
A A

1 0 2 0 0 3 1
1% - 9% - - 12% 3%
L AP
26 6 1 1 5 3 2
24% 25% 5% 8% 13% 12% 5%
N
18 2 3 2 2 1 1
 17% 8% 14% 17% 5% 4% 3%

10 2 3 1 2 2 0
9% 8% 14% 8% 5% 8% -
11 2 1 1 3 2 6
10% 8% 5% 8% 8% 8% 15%
Table 198

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%
33 9 3 1 5 4 1
31% 38% 14% 8% 13% 15% 3%
A
29 3 7 2 5 6 4
27% 13% 32% 17% 13% 23% 10%

18 9 6 5 13 6 7
17% 38% 27% 42% 34% 23% 18%
L
19 3 5 3 12 8 22
18% 13% 23% 25% 32% 31% 56%
K APQ

9 0 1 1 3 2 5
8% - 5% 8% 8% 8% 13%
62 12 10 3 10 10 5
57% 50% 45% 25% 26% 38% 13%
A R
Table 199

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%
24 7 4 1 0 2 1
22% 29% 18% 8% - 8% 3%
AK AK K
32 5 7 1 7 6 3
30% 21% 32% 8% 18% 23% 8%

19 8 4 2 8 6 10
18% 33% 18% 17% 21% 23% 26%

25 4 5 7 19 10 19
23% 17% 23% 58% 50% 38% 49%
A A

8 0 2 1 4 2 6
7% - 9% 8% 11% 8% 15%
56 12 11 2 7 8 4
52% 50% 50% 17% 18% 31% 10%
A R
Table 200

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

108 24 22 12 38 26 39
100% 100% 100% 100% 100% 100% 100%
62 12 10 3 10 10 5
57% 50% 45% 25% 26% 38% 13%
A R
56 12 11 2 7 8 4
52% 50% 50% 17% 18% 31% 10%
A R
Table 201

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R

48 13 11 9 30 16 29
100% 100% 100% 100% 100% 100% 100%
6 1 0 1 2 4 1
13% 8% - 11% 7% 25% 3%
R
24 6 6 2 18 9 16
50% 46% 55% 22% 60% 56% 55%

19 2 5 3 16 8 16
40% 15% 45% 33% 53% 50% 55%

6 2 1 0 5 4 4
13% 15% 9% - 17% 25% 14%

12 3 1 3 6 6 6
25% 23% 9% 33% 20% 38% 21%

9 2 0 4 5 4 4
19% 15% - 44% 17% 25% 14%

7 4 0 1 3 3 0
15% 31% - 11% 10% 19% -
A R

9 4 0 4 7 2 3
19% 31% - 44% 23% 13% 10%
AR

12 1 1 3 3 3 4
25% 8% 9% 33% 10% 19% 14%
 2 2 0 0 1 2 1
4% 15% - - 3% 13% 3%

7 2 1 4 2 3 1
15% 15% 9% 44% 7% 19% 3%
APR
0 1 0 0 1 1 2
- 8% - - 3% 6% 7%
Table 202

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
100% 100% 100% 100% 100% 100% 100%
14 8 4 4 5 8 4
14% 29% 15% 36% 15% 27% 13%

20 3 3 3 4 2 1
20% 11% 12% 27% 12% 7% 3%
R
39 11 14 0 20 14 21
39% 39% 54% - 61% 47% 70%
K O O AO
27 6 5 4 4 6 4
27% 21% 19% 36% 12% 20% 13%

0 0 0 0 0 0 0
- - - - - - -
Table 203
 TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
100% 100% 100% 100% 100% 100% 100%
5 3 1 0 0 2 1
5% 11% 4% - - 7% 3%

13 8 3 4 8 3 2
13% 29% 12% 36% 24% 10% 7%
R
44 10 15 1 19 19 22
44% 36% 58% 9% 58% 63% 73%
K O O AO
37 6 7 6 6 5 5
37% 21% 27% 55% 18% 17% 17%
PQR
1 1 0 0 0 1 0
1% 4% - - - 3% -

Table 204

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

97 28 26 11 33 29 29
100% 100% 100% 100% 100% 100% 100%
56 18 16 8 17 15 18
58% 64% 62% 73% 52% 52% 62%
62 17 18 8 15 10 16
64% 61% 69% 73% 45% 34% 55%
Q

18 2 3 1 3 3 3
 19% 7% 12% 9% 9% 10% 10%

36 9 11 3 21 12 15
37% 32% 42% 27% 64% 41% 52%
AO
41 9 12 7 15 12 12
42% 32% 46% 64% 45% 41% 41%

19 3 6 2 3 3 4
20% 11% 23% 18% 9% 10% 14%

38 8 8 5 13 7 9
39% 29% 31% 45% 39% 24% 31%

18 1 5 1 4 4 4
19% 4% 19% 9% 12% 14% 14%

29 9 9 2 9 8 11
30% 32% 35% 18% 27% 28% 38%
36 12 16 5 12 9 7
37% 43% 62% 45% 36% 31% 24%
AKL
17 3 5 1 3 5 3
18% 11% 19% 9% 9% 17% 10%

0 0 0 0 0 0 0
- - - - - - -
Table 205

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

17 11 5 4 5 9 4
100% 100% 100% 100% 100% 100% 100%
7 7 5 4 2 5 2
41% 64% 100% 100% 40% 56% 50%
L
10 6 1 1 1 3 2
 59% 55% 20% 25% 20% 33% 50%

7 3 4 1 2 3 0
41% 27% 80% 25% 40% 33% -

7 1 3 2 2 2 0
41% 9% 60% 50% 40% 22% -
8 3 1 0 2 6 3
47% 27% 20% - 40% 67% 75%

10 3 2 1 3 2 0
59% 27% 40% 25% 60% 22% -

9 1 1 1 3 4 1
53% 9% 20% 25% 60% 44% 25%
M

8 5 1 1 2 1 0
47% 45% 20% 25% 40% 11% -

4 3 0 0 0 2 0
24% 27% - - - 22% -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 1
- - - - - - 25%
A
Table 206

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
100% 100% 100% 100% 100% 100% 100%
25 9 5 2 10 4 6
 25% 32% 19% 18% 30% 13% 20%

27 3 7 2 11 3 4
27% 11% 27% 18% 33% 10% 13%
Q
27 5 7 3 8 11 11
27% 18% 27% 27% 24% 37% 37%
9 4 1 0 1 1 1
9% 14% 4% - 3% 3% 3%

5 3 4 2 0 2 4
5% 11% 15% 18% - 7% 13%
P P
2 1 1 1 0 3 2
2% 4% 4% 9% - 10% 7%
3 1 1 0 0 2 1
3% 4% 4% - - 7% 3%

1 1 0 0 1 3 0
1% 4% - - 3% 10% -
A

1 1 0 1 2 1 1
1% 4% - 9% 6% 3% 3%

Table 207

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

99 27 26 10 31 29 29
100% 100% 100% 100% 100% 100% 100%

49 12 13 5 15 11 10
49% 44% 50% 50% 48% 38% 34%
 30 5 7 4 11 7 10
30% 19% 27% 40% 35% 24% 34%

38 12 10 5 10 6 12
38% 44% 38% 50% 32% 21% 41%

32 7 9 3 14 11 11
32% 26% 35% 30% 45% 38% 38%

49 8 15 3 15 12 9
49% 30% 58% 30% 48% 41% 31%
M

27 4 2 1 9 4 2
27% 15% 8% 10% 29% 14% 7%
N R

21 3 6 4 9 3 1
21% 11% 23% 40% 29% 10% 3%
QR R

41 12 12 6 18 10 4
41% 44% 46% 60% 58% 34% 14%
R R

16 1 4 2 6 2 2
16% 4% 15% 20% 19% 7% 7%

34 7 6 4 17 4 7
34% 26% 23% 40% 55% 14% 24%
AQR

11 3 4 0 2 1 5
11% 11% 15% - 6% 3% 17%
 12 5 3 0 3 0 0
12% 19% 12% - 10% - -

80 20 23 9 26 22 14
81% 74% 88% 90% 84% 76% 48%
R R R
57 13 12 6 15 11 15
58% 48% 46% 60% 48% 38% 52%
32 7 9 3 14 11 11
32% 26% 35% 30% 45% 38% 38%
51 7 7 4 15 8 5
52% 26% 27% 40% 48% 28% 17%
MN R

21 7 5 0 4 1 5
21% 26% 19% - 13% 3% 17%

Table 208

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

1 1 -** 1 2 1 1
100% 100% - ** 100% 100% 100% 100%

0 1 0 1 0 0 0
- 100% - 100% - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 1 0
 - - - - - 100% -

0 1 0 0 0 1 0
- 100% - - - 100% -

1 0 0 0 1 1 1
100% - - - 50% 100% 100%

0 0 0 0 0 1 0
- - - - - 100% -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 1 0 0 0
- - - 100% - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 1 0 0
- - - - 50% - -
0 0 0 0 0 0 0
- - - - - - -

0 1 0 1 0 1 0
- 100% - 100% - 100% -
0 0 0 1 0 1 0
- - - 100% - 100% -
Table 209

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

99 27 26 10 31 29 29
 100% 100% 100% 100% 100% 100% 100%
43 14 11 5 10 18 18
43% 52% 42% 50% 32% 62% 62%
P P
41 11 12 5 17 8 7
41% 41% 46% 50% 55% 28% 24%
QR
9 0 2 0 2 1 4
9% - 8% - 6% 3% 14%

6 2 1 0 2 2 0
6% 7% 4% - 6% 7% -
56 13 15 5 21 11 11
57% 48% 58% 50% 68% 38% 38%
QR
Table 210

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

56 13 15 5 21 11 11
100% 100% 100% 100% 100% 100% 100%

27 5 6 2 13 6 9
48% 38% 40% 40% 62% 55% 82%
A

12 2 3 0 4 2 0
21% 15% 20% - 19% 18% -

10 2 1 0 1 3 0
18% 15% 7% - 5% 27% -

13 6 1 1 1 1 1
23% 46% 7% 20% 5% 9% 9%
AN
 17 4 6 1 6 5 6
30% 31% 40% 20% 29% 45% 55%

20 2 4 2 6 2 1
36% 15% 27% 40% 29% 18% 9%

10 0 2 0 3 1 0
18% - 13% - 14% 9% -

27 3 7 4 11 5 7
48% 23% 47% 80% 52% 45% 64%

0 0 0 0 1 0 0
- - - - 5% - -
25 8 3 1 6 4 1
45% 62% 20% 20% 29% 36% 9%
N

27 2 5 2 8 3 1
48% 15% 33% 40% 38% 27% 9%
M
41 7 10 4 15 7 11
73% 54% 67% 80% 71% 64% 100%
AQ
Table 211

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

99 27 26 10 31 29 29
100% 100% 100% 100% 100% 100% 100%

50 10 12 3 14 8 11
51% 37% 46% 30% 45% 28% 38%
 23 9 4 0 5 5 3
23% 33% 15% - 16% 17% 10%

19 5 5 2 4 3 2
19% 19% 19% 20% 13% 10% 7%

53 9 15 2 16 14 5
54% 33% 58% 20% 52% 48% 17%
R R

65 14 17 10 19 16 23
66% 52% 65% 100% 61% 55% 79%
APQ

67 18 19 7 20 16 9
68% 67% 73% 70% 65% 55% 31%
R R
39 9 9 2 10 10 2
39% 33% 35% 20% 32% 34% 7%
R R
0 0 0 0 0 0 0
- - - - - - -
59 13 14 3 17 12 11
60% 48% 54% 30% 55% 41% 38%

88 23 24 10 31 26 28
89% 85% 92% 100% 100% 90% 97%

Table 212

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
100% 100% 100% 100% 100% 100% 100%
61 17 15 4 13 8 7
61% 61% 58% 36% 39% 27% 23%
 39 11 11 7 20 22 23
39% 39% 42% 64% 61% 73% 77%
A A
Table 213

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 17 15 4 13 8 7
100% 100% 100% 100% 100% 100% 100%

16 9 3 0 2 2 2
26% 53% 20% - 15% 25% 29%
AL

21 4 5 1 3 4 2
34% 24% 33% 25% 23% 50% 29%

9 3 3 0 1 2 0
15% 18% 20% - 8% 25% -

6 3 1 0 1 1 1
10% 18% 7% - 8% 13% 14%

24 4 3 0 8 0 0
39% 24% 20% - 62% - -
QR

14 4 3 0 0 0 0
23% 24% 20% - - - -

7 3 0 0 3 1 1
11% 18% - - 23% 13% 14%
 18 0 2 1 5 0 2
30% - 13% 25% 38% - 29%
M

21 2 7 1 2 3 3
34% 12% 47% 25% 15% 38% 43%
M
3 0 0 1 0 1 0
5% - - 25% - 13% -
A
Table 214

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

61 17 15 4 13 8 7
100% 100% 100% 100% 100% 100% 100%

13 7 3 0 4 2 1
21% 41% 20% - 31% 25% 14%
20 2 4 1 5 2 3
33% 12% 27% 25% 38% 25% 43%

18 5 5 2 4 5 1
30% 29% 33% 50% 31% 63% 14%
25 5 8 1 5 3 2
41% 29% 53% 25% 38% 38% 29%

12 1 3 0 2 1 1
20% 6% 20% - 15% 13% 14%

12 4 3 1 0 2 1
20% 24% 20% 25% - 25% 14%

4 2 4 0 1 0 0
7% 12% 27% - 8% - -
 L
12 6 5 3 5 4 1
20% 35% 33% 75% 38% 50% 14%

13 4 6 1 3 4 2
21% 24% 40% 25% 23% 50% 29%

14 1 4 0 3 2 1
23% 6% 27% - 23% 25% 14%

13 2 4 1 2 0 0
21% 12% 27% 25% 15% - -

1 0 0 0 0 0 0
2% - - - - - -

23 3 6 1 3 2 1
38% 18% 40% 25% 23% 25% 14%

Table 215

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
100% 100% 100% 100% 100% 100% 100%
51 10 12 3 19 8 15
51% 36% 46% 27% 58% 27% 50%
Q
38 13 12 8 12 18 10
38% 46% 46% 73% 36% 60% 33%
PR R
8 4 1 0 2 2 3
8% 14% 4% - 6% 7% 10%
3 1 1 0 0 2 2
3% 4% 4% - - 7% 7%
 0 0 0 0 0 0 0
- - - - - - -
89 23 24 11 31 26 25
89% 82% 92% 100% 94% 87% 83%
Table 216

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
100% 100% 100% 100% 100% 100% 100%
18 5 3 2 4 2 2
18% 18% 12% 18% 12% 7% 7%
37 8 6 2 8 8 6
37% 29% 23% 18% 24% 27% 20%

23 8 5 1 6 2 5
23% 29% 19% 9% 18% 7% 17%

19 7 10 5 13 18 16
19% 25% 38% 45% 39% 60% 53%
L A A

3 0 2 1 2 0 1
3% - 8% 9% 6% - 3%
55 13 9 4 12 10 8
55% 46% 35% 36% 36% 33% 27%

Table 217

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

100 28 26 11 33 30 30
 100% 100% 100% 100% 100% 100% 100%

89 23 24 11 31 26 25
89% 82% 92% 100% 94% 87% 83%
55 13 9 4 12 10 8
55% 46% 35% 36% 36% 33% 27%

Table 218

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
89 21 4 2 20 8 4
79% 75% 27% 67% 57% 40% 27%
AN N
24 7 11 1 15 12 11
21% 25% 73% 33% 43% 60% 73%
AKLM A A
Table 219

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

89 21 4 2 20 8 4
100% 100% 100% 100% 100% 100% 100%

35 7 2 0 12 6 1
39% 33% 50% - 60% 75% 25%

29 9 2 1 10 3 2
33% 43% 50% 50% 50% 38% 50%

37 12 0 0 7 2 1
42% 57% - - 35% 25% 25%

26 9 2 0 5 4 1
29% 43% 50% - 25% 50% 25%

36 7 2 1 7 4 1
40% 33% 50% 50% 35% 50% 25%

26 8 0 0 10 1 1
29% 38% - - 50% 13% 25%

21 7 0 0 2 0 1
24% 33% - - 10% - 25%

24 12 0 0 3 1 1
27% 57% - - 15% 13% 25%
AL

28 9 2 0 5 2 0
31% 43% 50% - 25% 25% -
18 4 0 0 3 1 0
20% 19% - - 15% 13% -

17 9 1 0 2 1 0
19% 43% 25% - 10% 13% -
AL
30 8 1 0 2 3 0
34% 38% 25% - 10% 38% -

0 0 0 0 0 0 0
- - - - - - -
53 14 3 0 9 6 0
60% 67% 75% - 45% 75% -
R
 41 12 2 0 11 4 2
46% 57% 50% - 55% 50% 50%

36 14 0 0 4 1 1
40% 67% - - 20% 13% 25%
AKLN
Table 220

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

24 7 11 1 15 12 11
100% 100% 100% 100% 100% 100% 100%

1 1 0 0 1 2 1
4% 14% - - 7% 17% 9%
4 2 1 1 3 4 1
17% 29% 9% 100% 20% 33% 9%
AR

2 1 1 0 1 2 3
8% 14% 9% - 7% 17% 27%

2 2 1 0 2 0 2
8% 29% 9% - 13% - 18%

11 2 3 0 9 3 4
46% 29% 27% - 60% 25% 36%

7 1 5 0 3 4 5
29% 14% 45% - 20% 33% 45%

15 1 6 0 11 6 7
63% 14% 55% - 73% 50% 64%
 M
4 1 2 0 1 0 2
17% 14% 18% - 7% - 18%

3 2 3 0 1 2 2
13% 29% 27% - 7% 17% 18%
1 0 0 0 0 0 0
4% - - - - - -

3 3 1 0 2 2 3
13% 43% 9% - 13% 17% 27%
10 3 5 0 4 5 8
42% 43% 45% - 27% 42% 73%
P
Table 221

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
54 15 5 2 14 8 7
48% 54% 33% 67% 40% 40% 47%

50 14 8 1 22 15 10
44% 50% 53% 33% 63% 75% 67%
A
37 12 6 0 6 2 2
33% 43% 40% - 17% 10% 13%
K
11 10 3 0 3 0 2
10% 36% 20% - 9% - 13%
AL
18 8 1 0 4 5 3
16% 29% 7% - 11% 25% 20%

21 9 2 0 6 1 1
19% 32% 13% - 17% 5% 7%

18 6 0 0 1 0 1
 16% 21% - - 3% - 7%

17 9 1 1 1 0 2
15% 32% 7% 33% 3% - 13%
AL PQ
1 0 0 0 0 0 0
1% - - - - - -

8 1 1 0 4 1 1
7% 4% 7% - 11% 5% 7%
2.08 3 1.8 1.33 1.74 1.6 1.93
AL AL AP A A A
Table 222

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

105 27 14 3 31 19 14
100% 100% 100% 100% 100% 100% 100%

34 9 4 0 9 5 7
32% 33% 29% - 29% 26% 50%
6 4 2 0 2 0 1
6% 15% 14% - 6% - 7%
20 7 3 0 4 1 1
19% 26% 21% - 13% 5% 7%
31 7 2 1 9 9 5
30% 26% 14% 33% 29% 47% 36%
11 5 0 0 6 1 0
10% 19% - - 19% 5% -
16 11 2 0 4 1 1
15% 41% 14% - 13% 5% 7%
AL
9 3 1 0 3 3 2
9% 11% 7% - 10% 16% 14%
11 6 0 0 5 0 0
10% 22% - - 16% - -

19 9 2 0 2 1 3
18% 33% 14% - 6% 5% 21%
A
 14 4 2 1 6 3 3
13% 15% 14% 33% 19% 16% 21%

21 11 3 1 6 2 2
20% 41% 21% 33% 19% 11% 14%
AL
29 10 4 1 6 6 1
28% 37% 29% 33% 19% 32% 7%
2 1 0 0 0 1 0
2% 4% - - - 5% -

Table 223

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
85 17 12 1 27 18 11
75% 61% 80% 33% 77% 90% 73%
O
21 9 0 0 3 2 2
19% 32% - - 9% 10% 13%
AKN

29 9 1 2 3 5 2
26% 32% 7% 67% 9% 25% 13%
P
3 2 0 0 1 0 0
3% 7% - - 3% - -
23 5 1 1 7 1 0
20% 18% 7% 33% 20% 5% -
R
20 8 2 1 5 3 4
18% 29% 13% 33% 14% 15% 27%

39 11 4 1 10 5 6
 35% 39% 27% 33% 29% 25% 40%

25 5 1 1 8 1 0
22% 18% 7% 33% 23% 5% -
R

101 25 12 3 33 20 11
89% 89% 80% 100% 94% 100% 73%
R R
49 14 5 1 12 7 8
43% 50% 33% 33% 34% 35% 53%

Table 224

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
48 17 8 1 20 10 9
42% 61% 53% 33% 57% 50% 60%

47 10 4 0 14 8 8
42% 36% 27% - 40% 40% 53%

26 10 3 1 14 7 8
23% 36% 20% 33% 40% 35% 53%

43 9 3 0 14 8 4
38% 32% 20% - 40% 40% 27%

43 7 4 0 14 8 4
38% 25% 27% - 40% 40% 27%
26 7 2 1 6 4 4
23% 25% 13% 33% 17% 20% 27%

40 12 3 0 7 4 5
35% 43% 20% - 20% 20% 33%
 23 10 3 1 8 5 5
20% 36% 20% 33% 23% 25% 33%
27 12 1 1 9 6 5
24% 43% 7% 33% 26% 30% 33%
KLN
18 8 2 0 3 4 2
16% 29% 13% - 9% 20% 13%

32 9 4 0 5 2 4
28% 32% 27% - 14% 10% 27%

23 9 2 0 6 0 2
20% 32% 13% - 17% - 13%

0 0 0 0 1 1 0
- - - - 3% 5% -

82 23 11 2 31 16 11
73% 82% 73% 67% 89% 80% 73%

56 14 4 1 17 11 7
50% 50% 27% 33% 49% 55% 47%

46 12 4 0 8 2 5
41% 43% 27% - 23% 10% 33%

Table 225

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
42 10 7 1 12 7 7
37% 36% 47% 33% 34% 35% 47%
 47 13 2 0 14 9 5
42% 46% 13% - 40% 45% 33%
N N
38 11 1 1 5 2 1
34% 39% 7% 33% 14% 10% 7%
N N
53 18 9 2 12 7 7
47% 64% 60% 67% 34% 35% 47%

35 10 2 1 11 4 2
31% 36% 13% 33% 31% 20% 13%

17 11 2 0 4 2 5
15% 39% 13% - 11% 10% 33%
AKL

42 9 2 2 13 10 6
37% 32% 13% 67% 37% 50% 40%

25 12 2 1 12 4 2
22% 43% 13% 33% 34% 20% 13%
L

26 9 3 0 6 3 2
23% 32% 20% - 17% 15% 13%
33 10 4 2 11 4 3
29% 36% 27% 67% 31% 20% 20%
0 0 0 0 0 0 0
- - - - - - -
101 25 10 2 31 17 13
89% 89% 67% 67% 89% 85% 87%
N
85 22 12 3 24 16 11
75% 79% 80% 100% 69% 80% 73%

Table 226

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
13 3 2 0 3 2 0
12% 11% 13% - 9% 10% -
4 3 0 0 2 0 0
4% 11% - - 6% - -
8 2 0 1 0 1 0
7% 7% - 33% - 5% -
PR
7 1 0 0 1 3 1
6% 4% - - 3% 15% 7%

8 1 0 0 2 0 0
7% 4% - - 6% - -
8 3 0 1 0 1 0
7% 11% - 33% - 5% -
PR
2 0 0 0 0 0 0
2% - - - - - -

2 1 1 0 1 0 0
2% 4% 7% - 3% - -
2 1 1 0 2 0 0
2% 4% 7% - 6% - -
0 0 1 0 0 1 1
- - 7% - - 5% 7%
L
4 2 0 0 1 0 1
4% 7% - - 3% - 7%
10 2 2 0 2 1 1
9% 7% 13% - 6% 5% 7%

45 8 6 1 19 10 11
40% 29% 40% 33% 54% 50% 73%
A

0 1 2 0 2 1 0
- 4% 13% - 6% 5% -
L AL
25 8 2 1 5 3 0
22% 29% 13% 33% 14% 15% -
R
23 5 0 1 3 4 1
 20% 18% - 33% 9% 20% 7%

6 2 2 0 3 0 0
5% 7% 13% - 9% - -

14 4 3 0 3 2 3
12% 14% 20% - 9% 10% 20%
Table 227

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
42 9 1 1 7 6 2
37% 32% 7% 33% 20% 30% 13%
N
44 12 7 2 15 4 3
39% 43% 47% 67% 43% 20% 20%
15 4 2 0 6 4 3
13% 14% 13% - 17% 20% 20%
9 3 4 0 5 4 6
8% 11% 27% - 14% 20% 40%
L A

3 0 1 0 2 2 1
3% - 7% - 6% 10% 7%

86 21 8 3 22 10 5
76% 75% 53% 100% 63% 50% 33%

Table 228

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
26 6 1 0 0 0 0
23% 21% 7% - - - -

37 13 3 1 15 5 2
33% 46% 20% 33% 43% 25% 13%
36 6 3 2 7 4 6
32% 21% 20% 67% 20% 20% 40%
12 2 7 0 12 8 6
11% 7% 47% - 34% 40% 40%
ALM A

2 1 1 0 1 3 1
2% 4% 7% - 3% 15% 7%
A
63 19 4 1 15 5 2
56% 68% 27% 33% 43% 25% 13%
N AN
Table 229

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

113 28 15 3 35 20 15
100% 100% 100% 100% 100% 100% 100%
86 21 8 3 22 10 5
76% 75% 53% 100% 63% 50% 33%

63 19 4 1 15 5 2
56% 68% 27% 33% 43% 25% 13%
N AN
Table 230

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

 L M N O P Q R

63 19 4 1 15 5 2
100% 100% 100% 100% 100% 100% 100%
33 11 2 0 6 1 1
52% 58% 50% - 40% 20% 50%

19 8 0 1 6 3 0
30% 42% - 100% 40% 60% -

18 8 2 0 2 3 1
29% 42% 50% - 13% 60% 50%

11 5 1 0 2 0 0
17% 26% 25% - 13% - -
11 6 1 0 1 1 1
17% 32% 25% - 7% 20% 50%
12 6 0 0 5 1 0
19% 32% - - 33% 20% -
9 5 0 0 2 0 0
14% 26% - - 13% - -
9 5 0 1 1 1 0
14% 26% - 100% 7% 20% -
AP
0 0 0 0 1 0 0
- - - - 7% - -

Table 231

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%
31 15 7 1 14 11 24
31% 52% 30% 11% 37% 37% 52%
L O
65 22 12 5 20 17 34
64% 76% 52% 56% 53% 57% 74%
P
 21 9 4 4 16 7 3
21% 31% 17% 44% 42% 23% 7%
R AR R
12 4 0 0 4 1 1
12% 14% - - 11% 3% 2%

29 10 5 2 9 7 4
29% 34% 22% 22% 24% 23% 9%

35 11 9 3 15 12 20
35% 38% 39% 33% 39% 40% 43%

25 10 7 3 8 6 14
25% 34% 30% 33% 21% 20% 30%

28 12 6 3 8 8 18
28% 41% 26% 33% 21% 27% 39%
59 16 16 7 28 22 31
58% 55% 70% 78% 74% 73% 67%

29 9 4 1 4 3 5
29% 31% 17% 11% 11% 10% 11%
AK K
0 0 1 0 0 0 0
- - 4% - - - -
AL
3.31 4.07 3.09 3.22 3.32 3.13 3.35
AL A APR A A A
Table 232

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%

47 12 6 0 18 8 16
47% 41% 26% - 47% 27% 35%
 O O

23 9 3 1 6 4 6
23% 31% 13% 11% 16% 13% 13%

31 15 4 3 17 13 14
31% 52% 17% 33% 45% 43% 30%
LN

35 8 5 4 11 6 7
35% 28% 22% 44% 29% 20% 15%

48 17 11 7 21 20 23
48% 59% 48% 78% 55% 67% 50%

25 10 4 0 10 6 11
25% 34% 17% - 26% 20% 24%

38 18 14 5 19 18 32
38% 62% 61% 56% 50% 60% 70%
K KL KL A

44 18 12 3 22 14 28
44% 62% 52% 33% 58% 47% 61%

20 6 1 1 6 2 3
20% 21% 4% 11% 16% 7% 7%

18 8 6 0 6 3 3
18% 28% 26% - 16% 10% 7%

20 9 3 1 8 5 3
20% 31% 13% 11% 21% 17% 7%

0 0 0 0 0 0 0
- - - - - - -

56 15 9 1 22 12 19
55% 52% 39% 11% 58% 40% 41%
O
 77 23 18 8 32 27 34
76% 79% 78% 89% 84% 90% 74%

61 23 18 6 28 25 41
60% 79% 78% 67% 74% 83% 89%
A

31 12 7 1 12 8 6
31% 41% 30% 11% 32% 27% 13%
R
Table 233

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%

35 16 8 3 23 10 17
35% 55% 35% 33% 61% 33% 37%
L AQR

35 16 10 1 11 13 17
35% 55% 43% 11% 29% 43% 37%
AKL

15 10 1 0 4 2 2
15% 34% 4% - 11% 7% 4%
AKLN

35 12 5 1 11 7 19
35% 41% 22% 11% 29% 23% 41%

32 10 4 4 14 6 11
32% 34% 17% 44% 37% 20% 24%

25 6 5 2 10 5 9
25% 21% 22% 22% 26% 17% 20%

32 11 2 4 11 1 10
32% 38% 9% 44% 29% 3% 22%
N N Q Q Q

34 11 6 3 11 4 6
34% 38% 26% 33% 29% 13% 13%

26 11 7 1 4 7 9
26% 38% 30% 11% 11% 23% 20%

30 10 6 3 8 3 14
30% 34% 26% 33% 21% 10% 30%
Q

25 11 1 1 9 13 7
25% 38% 4% 11% 24% 43% 15%
N N AR
0 0 0 0 1 0 1
- - - - 3% - 2%

56 18 9 6 25 13 22
55% 62% 39% 67% 66% 43% 48%

45 18 10 1 14 15 19
45% 62% 43% 11% 37% 50% 41%
AK O

56 17 11 4 14 9 24
55% 59% 48% 44% 37% 30% 52%

66 17 12 6 18 10 19
 65% 59% 52% 67% 47% 33% 41%

Table 234

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%

34 7 7 3 12 16 18
34% 24% 30% 33% 32% 53% 39%
A
37 12 9 5 15 10 24
37% 41% 39% 56% 39% 33% 52%

18 9 1 1 4 1 3
18% 31% 4% 11% 11% 3% 7%
AN

26 10 5 1 12 5 7
26% 34% 22% 11% 32% 17% 15%

29 13 4 1 6 3 3
29% 45% 17% 11% 16% 10% 7%
AN

29 8 5 0 10 5 7
29% 28% 22% - 26% 17% 15%

28 10 4 1 8 6 4
28% 34% 17% 11% 21% 20% 9%
 22 9 4 0 4 2 5
22% 31% 17% - 11% 7% 11%

0 0 0 0 0 1 0
- - - - - 3% -
A
Table 235

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%

14 7 1 3 3 2 2
14% 24% 4% 33% 8% 7% 4%
PQR
53 16 11 4 21 11 15
52% 55% 48% 44% 55% 37% 33%
R

26 5 7 2 12 14 22
26% 17% 30% 22% 32% 47% 48%
A
6 0 2 0 1 1 4
6% - 9% - 3% 3% 9%

2 1 2 0 1 2 3
2% 3% 9% - 3% 7% 7%

Table 236

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
 101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%
30 11 7 6 12 10 15
30% 38% 30% 67% 32% 33% 33%
A
48 14 11 1 19 12 20
48% 48% 48% 11% 50% 40% 43%
O
13 3 4 2 5 5 5
13% 10% 17% 22% 13% 17% 11%

4 1 0 0 1 2 4
4% 3% - - 3% 7% 9%

6 0 1 0 1 1 2
6% - 4% - 3% 3% 4%
78 25 18 7 31 22 35
77% 86% 78% 78% 82% 73% 76%

Table 237

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

101 29 23 9 38 30 46
100% 100% 100% 100% 100% 100% 100%

23 5 1 1 9 4 3
23% 17% 4% 11% 24% 13% 7%
N R

33 11 11 1 9 5 11
33% 38% 48% 11% 24% 17% 24%

32 14 6 5 18 17 20
32% 48% 26% 56% 47% 57% 43%
K
 32 9 2 2 9 4 7
32% 31% 9% 22% 24% 13% 15%
N

21 11 1 1 7 6 5
21% 38% 4% 11% 18% 20% 11%
AN

29 13 8 3 9 8 16
29% 45% 35% 33% 24% 27% 35%

21 9 3 1 5 4 8
21% 31% 13% 11% 13% 13% 17%

16 6 4 0 4 0 3
16% 21% 17% - 11% - 7%

1 0 0 0 0 1 3
1% - - - - 3% 7%

Table 238

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
133 17 15 21 44 17 22
48% 25% 25% 84% 51% 25% 24%
MN APQR QR
134 48 41 4 40 46 62
48% 71% 67% 16% 46% 69% 68%
K AKL AKL O AOP AOP
5 3 3 0 1 4 5
2% 4% 5% - 1% 6% 5%

3 0 2 0 0 0 1
1% - 3% - - - 1%
3 0 0 0 2 0 1
 1% - - - 2% - 1%
Table 239

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
157 25 20 24 62 28 34
56% 37% 33% 96% 71% 42% 37%
MN APQR AQR
114 35 35 1 22 32 51
41% 51% 57% 4% 25% 48% 56%
K K AKL O OP AOP
6 8 3 0 3 7 6
2% 12% 5% - 3% 10% 7%
AKL K A
1 0 3 0 0 0 0
0 - 5% - - - -
AKL
121 43 41 1 25 39 57
44% 63% 67% 4% 29% 58% 63%
K AKL AKL O AOP AOP
0.71 1.18 1.23 0.06 0.5 1.08 1.07
K AKL AKL O AOP AOP
0.87 1.1 1.09 0.3 0.87 1.1 0.96
0.05 0.13 0.14 0.06 0.09 0.13 0.1
Table 240

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R

121 43 41 1 25 39 57
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 1 0 0
- - - - 4% - -
A
 1 0 0 0 0 0 0
1% - - - - - -
0 0 0 0 0 1 0
- - - - - 3% -
1 0 1 0 0 0 0
1% - 2% - - - -
0 0 0 0 1 0 0
- - - - 4% - -
A
0 0 0 0 1 0 0
- - - - 4% - -
A
0 0 1 0 0 0 0
- - 2% - - - -
5 0 1 0 1 2 0
4% - 2% - 4% 5% -

2 0 0 0 0 0 0
2% - - - - - -

7 0 0 0 0 0 0
6% - - - - - -
A
1 0 0 0 0 0 0
1% - - - - - -

1 0 0 0 1 1 0
1% - - - 4% 3% -
1 0 0 0 1 0 0
1% - - - 4% - -
2 0 0 0 0 0 0
2% - - - - - -

2 0 0 0 0 0 0
2% - - - - - -

5 0 0 0 0 0 0
4% - - - - - -
1 0 0 0 0 0 0
1% - - - - - -
2 1 0 0 0 0 0
2% 2% - - - - -

4 0 0 0 0 0 0
3% - - - - - -
 0 0 0 0 2 0 0
- - - - 8% - -
AR
2 1 0 0 1 0 0
2% 2% - - 4% - -

5 0 0 0 2 0 0
4% - - - 8% - -
R
1 0 0 0 0 0 1
1% - - - - - 2%
0 2 0 0 1 0 0
- 5% - - 4% - -
AL
1 0 0 0 0 0 0
1% - - - - - -

4 0 0 0 0 0 0
3% - - - - - -
1 0 0 0 0 0 0
1% - - - - - -

2 1 0 0 0 0 0
2% 2% - - - - -
1 0 0 0 1 0 0
1% - - - 4% - -

1 0 0 0 0 0 0
1% - - - - - -

0 0 0 0 0 1 0
- - - - - 3% -
1 0 0 0 0 0 0
1% - - - - - -
0 0 0 0 1 0 0
- - - - 4% - -
A
2 0 0 0 0 1 0
2% - - - - 3% -
0 0 0 0 1 1 0
- - - - 4% 3% -
2 1 0 0 0 1 0
2% 2% - - - 3% -

2 0 0 0 0 0 0
2% - - - - - -
3 1 0 0 0 0 0
2% 2% - - - - -

1 0 0 0 0 0 0
1% - - - - - -
2 0 0 0 0 0 0
2% - - - - - -
0 0 0 0 1 1 0
- - - - 4% 3% -
1 0 0 0 0 0 0
1% - - - - - -
1 0 0 0 0 1 0
1% - - - - 3% -
4 2 0 1 0 0 0
3% 5% - 100% - - -
APQR
0 1 0 0 0 0 0
- 2% - - - - -
1 0 1 0 0 1 0
1% - 2% - - 3% -

2 0 0 0 0 2 0
2% - - - - 5% -
3 0 0 0 1 0 0
2% - - - 4% - -
1 0 0 0 0 0 0
1% - - - - - -
1 0 0 0 0 1 0
1% - - - - 3% -
1 0 0 0 1 0 0
1% - - - 4% - -
1 1 0 0 0 1 0
1% 2% - - - 3% -
1 1 0 0 0 3 0
1% 2% - - - 8% -
AR
2 0 0 0 1 0 0
2% - - - 4% - -
0 0 1 0 1 0 0
- - 2% - 4% - -
3 0 0 0 1 1 0
2% - - - 4% 3% -

1 0 0 0 0 0 0
1% - - - - - -
2 0 0 0 0 0 0
2% - - - - - -
1 0 0 0 0 0 0
1% - - - - - -

1 0 0 0 0 0 0
1% - - - - - -

1 0 0 0 0 0 0
1% - - - - - -
0 2 1 0 0 1 0
- 5% 2% - - 3% -
L
1 1 0 0 0 1 0
1% 2% - - - 3% -

1 2 0 0 0 0 0
1% 5% - - - - -
A
0 1 0 0 0 0 1
- 2% - - - - 2%
3 0 1 0 0 0 0
2% - 2% - - - -
1 0 0 0 0 0 0
1% - - - - - -
0 0 0 0 1 0 0
- - - - 4% - -
A
0 1 0 0 0 0 0
- 2% - - - - -

2 0 0 0 0 0 0
2% - - - - - -
1 1 0 0 0 0 0
1% 2% - - - - -
0 0 0 0 0 0 1
- - - - - - 2%
0 1 0 0 1 0 0
- 2% - - 4% - -
2 0 0 0 0 0 0
2% - - - - - -

2 0 0 0 0 0 0
2% - - - - - -
 1 1 0 0 0 0 0
1% 2% - - - - -
1 0 0 0 0 0 0
1% - - - - - -
0 1 0 0 0 0 0
- 2% - - - - -
0 2 0 0 0 5 0
- 5% - - - 13% -
L AR
0 0 0 0 0 1 0
- - - - - 3% -
1 0 1 0 0 0 0
1% - 2% - - - -

0 1 0 0 0 0 0
- 2% - - - - -

0 0 0 0 0 1 0
- - - - - 3% -
0 0 0 0 0 1 1
- - - - - 3% 2%

0 0 0 0 0 0 1
- - - - - - 2%
0 0 0 0 0 1 1
- - - - - 3% 2%
0 0 0 0 0 1 0
- - - - - 3% -
1 0 0 0 0 0 0
1% - - - - - -
1 0 0 0 0 1 0
1% - - - - 3% -
0 1 0 0 0 0 0
- 2% - - - - -
0 1 0 0 0 0 0
- 2% - - - - -
1 0 0 0 0 0 0
1% - - - - - -

0 2 0 0 0 0 0
- 5% - - - - -
AL
0 1 0 0 0 0 0
- 2% - - - - -
0 0 1 0 0 2 0
 - - 2% - - 5% -
A
0 0 1 0 0 0 0
- - 2% - - - -

0 0 1 0 0 0 0
- - 2% - - - -

1 0 0 0 0 0 1
1% - - - - - 2%
0 2 0 0 0 0 0
- 5% - - - - -
AL
0 1 0 0 0 0 2
- 2% - - - - 4%
0 0 0 0 0 1 0
- - - - - 3% -
1 0 0 0 0 0 0
1% - - - - - -

0 0 0 0 1 0 2
- - - - 4% - 4%

1 0 0 0 0 0 0
1% - - - - - -

0 0 1 0 0 0 0
- - 2% - - - -
0 0 1 0 0 0 0
- - 2% - - - -
0 1 0 0 0 0 0
- 2% - - - - -
1 0 0 0 0 0 0
1% - - - - - -
0 0 1 0 0 0 0
- - 2% - - - -

0 0 0 0 0 0 1
- - - - - - 2%
0 0 0 0 1 0 0
- - - - 4% - -
A
1 0 0 0 0 0 0
1% - - - - - -
0 0 1 0 0 0 0
 - - 2% - - - -

0 0 0 0 0 0 1
- - - - - - 2%
1 2 1 0 0 0 1
1% 5% 2% - - - 2%
0 1 0 0 0 0 0
- 2% - - - - -

0 0 1 0 0 0 0
- - 2% - - - -
0 1 0 0 0 1 0
- 2% - - - 3% -
0 1 0 0 0 0 0
- 2% - - - - -

0 0 1 0 0 0 1
- - 2% - - - 2%
0 0 0 0 0 0 2
- - - - - - 4%
A
0 1 0 0 0 0 0
- 2% - - - - -
0 0 1 0 0 0 0
- - 2% - - - -
0 0 1 0 0 0 1
- - 2% - - - 2%
0 0 1 0 0 0 0
- - 2% - - - -
0 1 0 0 0 0 1
- 2% - - - - 2%

0 0 1 0 0 1 2
- - 2% - - 3% 4%

0 0 0 0 0 0 1
- - - - - - 2%
0 0 0 0 0 0 1
- - - - - - 2%
0 1 1 0 0 0 1
- 2% 2% - - - 2%

1 0 2 0 0 0 2
1% - 5% - - - 4%
0 0 2 0 0 0 4
 - - 5% - - - 7%
L A
0 0 2 0 0 0 0
- - 5% - - - -
AL
0 0 2 0 0 0 3
- - 5% - - - 5%
L
0 0 0 0 0 1 0
- - - - - 3% -
0 0 2 0 0 0 0
- - 5% - - - -
AL
0 0 1 0 0 0 2
- - 2% - - - 4%

0 0 1 0 0 0 1
- - 2% - - - 2%
0 0 0 0 0 0 1
- - - - - - 2%

0 0 1 0 0 0 3
- - 2% - - - 5%
A
0 0 1 0 0 0 0
- - 2% - - - -

1 0 4 0 0 1 17
1% - 10% - - 3% 30%
LM APQ
2 0 2 0 3 1 0
2% - 5% - 12% 3% -
AR
66 7 1 0 13 9 1
55% 16% 2% - 52% 23% 2%
AMN N AQR R
46 24 8 1 7 24 6
38% 56% 20% 100% 28% 62% 11%
N AKLN R APR
Table 241

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+
L M N O P Q R
142 32 30 8 48 41 36
100% 100% 100% 100% 100% 100% 100%
20 2 0 0 0 1 0
14% 6% - - - 2% -
AN
122 30 30 8 48 40 36
86% 94% 100% 100% 100% 98% 100%
L
Table 242

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
142 32 30 8 48 41 36
100% 100% 100% 100% 100% 100% 100%
64 20 18 0 9 22 26
45% 63% 60% - 19% 54% 72%
K AK K OP AOP
20 2 1 0 2 2 0
14% 6% 3% - 4% 5% -
A
32 3 1 0 6 4 0
23% 9% 3% - 13% 10% -
AKN R
28 8 3 0 1 15 2
20% 25% 10% - 2% 37% 6%
K K AOPR
Table 243

TikTok users (Age) Non-TikTok users (Age)

25-34 35-44 45+ 18-24 25-34 35-44 45+

L M N O P Q R
278 68 61 25 87 67 91
100% 100% 100% 100% 100% 100% 100%
4 0 0 0 0 0 0
1% - - - - - -
2 1 3 0 0 0 2
1% 1% 5% - - - 2%
AKL
16 6 17 0 3 5 12
6% 9% 28% - 3% 7% 13%
AKLM P
15 2 3 2 1 1 4
5% 3% 5% 8% 1% 1% 4%

32 8 5 6 2 2 7
12% 12% 8% 24% 2% 3% 8%
APQR

50 14 14 9 15 17 17
18% 21% 23% 36% 17% 25% 19%
P
138 33 17 7 61 36 43
50% 49% 28% 28% 70% 54% 47%
KN KN AOQR O
21 4 2 1 5 6 6
8% 6% 3% 4% 6% 9% 7%

209 51 33 17 81 59 66
75% 75% 54% 68% 93% 88% 73%
KN N AOR AOR
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
377 0 54 175 62 86 39
100% - 52% 48% 46% 57% 44%
AT
 0 379 50 190 73 66 50
- 100% 48% 52% 54% 43% 56%
AS

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
54 50 104 0 0 0 17
14% 13% 100% - - - 19%
AVWX
175 190 0 365 0 0 37
46% 50% - 100% - - 42%
AUWX
62 73 0 0 135 0 14
16% 19% - - 100% - 16%
AUVX
46 38 0 0 0 84 6
12% 10% - - - 55% 7%
AUVW
40 28 0 0 0 68 15
11% 7% - - - 45% 17%
AUVW AZa
86 66 0 0 0 152 21
23% 17% - - - 100% 24%
AUVW
35.85 35.02 21.63 29.92 39.34 54.65 36.24
U AUV AUVW

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
 0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
- - - - - - -
 0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
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0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
39 50 17 37 14 21 89
10% 13% 16% 10% 10% 14% 100%
AZa
60 76 18 76 11 31 0
16% 20% 17% 21% 8% 20% -
W W W
60 63 16 60 23 24 0
16% 17% 15% 16% 17% 16% -

72 70 20 60 34 28 0
19% 18% 19% 16% 25% 18% -
V
83 59 19 65 29 29 0
22% 16% 18% 18% 21% 19% -
T
37 30 7 37 11 12 0
10% 8% 7% 10% 8% 8% -

20 24 5 22 10 7 0
5% 6% 5% 6% 7% 5% -

6 7 2 8 3 0 0
2% 2% 2% 2% 2% - -

39 50 17 37 14 21 89
10% 13% 16% 10% 10% 14% 100%
AZa
192 209 54 196 68 83 0
51% 55% 52% 54% 50% 55% -

146 120 33 132 53 48 0

39% 32% 32% 36% 39% 32% -
T
10.65 10.24 9.85 10.73 11.61 9.12 3
X
8.89 9.57 9.15 9.73 9.86 7.14 0
0.46 0.49 0.9 0.51 0.85 0.58 0
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** -** -** -** -** -** -**
- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

74 48 10 66 26 20 5
20% 13% 10% 18% 19% 13% 6%
T U U

32 32 4 35 14 11 0
8% 8% 4% 10% 10% 7% -
 88 47 5 65 34 31 1
23% 12% 5% 18% 25% 20% 1%
AT U AU U

53 67 15 72 15 18 3
14% 18% 14% 20% 11% 12% 3%
WX

34 78 21 44 20 27 19
9% 21% 20% 12% 15% 18% 21%
AS V a

25 17 5 20 6 11 8
7% 4% 5% 5% 4% 7% 9%
a

15 22 5 20 7 5 15
4% 6% 5% 5% 5% 3% 17%
AZa

8 13 3 11 2 5 4
2% 3% 3% 3% 1% 3% 4%

8 8 3 7 2 4 8
2% 2% 3% 2% 1% 3% 9%
AZa

2 5 1 4 0 2 2
1% 1% 1% 1% - 1% 2%
a
3 4 2 1 3 1 1
1% 1% 2% 0 2% 1% 1%
V
18 13 27 3 1 0 8
5% 3% 26% 1% 1% - 9%
AVWX AZ

1 0 1 0 0 0 0
 0 - 1% - - - -

0 0 0 0 0 0 0
- - - - - - -

2 0 0 1 1 0 0
1% - - 0 1% - -
0 0 0 0 0 0 0
- - - - - - -
0 16 0 8 3 5 4
- 4% - 2% 2% 3% 4%
AS a
5 2 0 0 0 7 3
1% 1% - - - 5% 3%
AUVW AZa
9 7 2 8 1 5 8
2% 2% 2% 2% 1% 3% 9%
AZa
342 337 73 345 127 134 65
91% 89% 70% 95% 94% 88% 73%
AUX U U
35 42 31 20 8 18 24
9% 11% 30% 5% 6% 12% 27%
AVWX V AZa
291 285 59 293 111 113 38
77% 75% 57% 80% 82% 74% 43%
U U U
61 52 38 44 15 16 31
16% 14% 37% 12% 11% 11% 35%
AVWX AZa

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
152 156 26 171 51 60 35
40% 41% 25% 47% 38% 39% 39%
U U U
80 65 12 67 34 32 8
21% 17% 12% 18% 25% 21% 9%
 U U
47 45 14 44 13 21 12
12% 12% 13% 12% 10% 14% 13%

25 28 6 22 15 10 10
7% 7% 6% 6% 11% 7% 11%

31 38 11 32 11 15 5
8% 10% 11% 9% 8% 10% 6%

42 47 35 29 11 14 19
11% 12% 34% 8% 8% 9% 21%
AVWX AZ
232 221 38 238 85 92 43
62% 58% 37% 65% 63% 61% 48%
U U U

72 73 20 66 28 31 22
19% 19% 19% 18% 21% 20% 25%

31 38 11 32 11 15 5
8% 10% 11% 9% 8% 10% 6%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
143 180 60 196 43 24 30
38% 47% 58% 54% 32% 16% 34%
S AWX AWX X
80 73 19 84 37 13 19
21% 19% 18% 23% 27% 9% 21%
X X X
47 39 12 41 14 19 12
12% 10% 12% 11% 10% 13% 13%

23 33 5 19 13 19 9
6% 9% 5% 5% 10% 13% 10%
 AUV
14 12 2 5 8 11 4
4% 3% 2% 1% 6% 7% 4%
V AV
70 42 6 20 20 66 15
19% 11% 6% 5% 15% 43% 17%
T UV AUVW
223 253 79 280 80 37 49
59% 67% 76% 77% 59% 24% 55%
S AWX AWX X

70 72 17 60 27 38 21
19% 19% 16% 16% 20% 25% 24%
V

14 12 2 5 8 11 4
4% 3% 2% 1% 6% 7% 4%
V AV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
115 123 48 146 28 16 27
31% 32% 46% 40% 21% 11% 30%
AWX AWX X
48 51 12 52 17 18 11
13% 13% 12% 14% 13% 12% 12%

37 21 10 34 6 8 9
10% 6% 10% 9% 4% 5% 10%
T
18 25 7 19 8 9 5
5% 7% 7% 5% 6% 6% 6%

22 26 2 27 9 10 7
6% 7% 2% 7% 7% 7% 8%
U
137 133 25 87 67 91 30
36% 35% 24% 24% 50% 60% 34%
 AUV AUV
163 174 60 198 45 34 38
43% 46% 58% 54% 33% 22% 43%
AWX AWX X

55 46 17 53 14 17 14
15% 12% 16% 15% 10% 11% 16%

22 26 2 27 9 10 7
6% 7% 2% 7% 7% 7% 8%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
57 37 21 54 11 8 6
15% 10% 20% 15% 8% 5% 7%
T AWX X
57 47 13 61 17 13 4
15% 12% 13% 17% 13% 9% 4%
X
56 41 15 60 14 8 11
15% 11% 14% 16% 10% 5% 12%
X X
32 27 9 25 12 13 7
8% 7% 9% 7% 9% 9% 8%

34 30 14 32 9 9 10
9% 8% 13% 9% 7% 6% 11%
X
141 197 32 133 72 101 51
37% 52% 31% 36% 53% 66% 57%
AS UV AUVW Aa
114 84 34 115 28 21 10
30% 22% 33% 32% 21% 14% 11%
T WX WX

88 68 24 85 26 21 18
 23% 18% 23% 23% 19% 14% 20%
X

34 30 14 32 9 9 10
9% 8% 13% 9% 7% 6% 11%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
202 158 64 189 55 52 43
54% 42% 62% 52% 41% 34% 48%
T AWX WX
74 91 19 83 32 31 22
20% 24% 18% 23% 24% 20% 25%
52 66 9 55 23 31 17
14% 17% 9% 15% 17% 20% 19%
U
31 31 12 19 16 15 3
8% 8% 12% 5% 12% 10% 3%
V V
11 27 0 15 9 14 2
3% 7% - 4% 7% 9% 2%
S U U AUV
7 6 0 4 0 9 2
2% 2% - 1% - 6% 2%
AUVW
276 249 83 272 87 83 65
73% 66% 80% 75% 64% 55% 73%
T AWX WX

83 97 21 74 39 46 20
22% 26% 20% 20% 29% 30% 22%
V V

11 27 0 15 9 14 2
3% 7% - 4% 7% 9% 2%
S U U AUV
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

248 189 46 223 85 83 20

66% 50% 44% 61% 63% 55% 22%
AT U U

134 119 27 148 48 30 18

36% 31% 26% 41% 36% 20% 20%
AUX X

321 321 91 319 124 108 64

85% 85% 88% 87% 92% 71% 72%
X X AX
 349 350 91 343 121 144 73
93% 92% 88% 94% 90% 95% 82%
U U

284 281 60 277 105 123 43

75% 74% 58% 76% 78% 81% 48%
U U U
0 0 0 0 0 0 0
- - - - - - -
3.54 3.32 3.03 3.59 3.58 3.21 2.45
A A A A

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

228 245 78 232 77 86 51

60% 65% 75% 64% 57% 57% 57%
AVWX

197 170 54 176 63 74 31

52% 45% 52% 48% 47% 49% 35%
T

140 143 46 144 49 44 24

37% 38% 44% 39% 36% 29% 27%
X X

138 115 38 126 44 45 15

37% 30% 37% 35% 33% 30% 17%
196 184 53 187 66 74 38
52% 49% 51% 51% 49% 49% 43%

214 215 58 207 79 85 48

57% 57% 56% 57% 59% 56% 54%

124 120 31 123 38 52 21

33% 32% 30% 34% 28% 34% 24%

136 124 44 127 42 47 24

36% 33% 42% 35% 31% 31% 27%

86 62 24 80 22 22 9
23% 16% 23% 22% 16% 14% 10%
T

132 124 42 132 35 47 20

35% 33% 40% 36% 26% 31% 22%
W W
1 1 0 2 0 0 1
0 0 - 1% - - 1%

8 13 0 5 5 11 8
2% 3% - 1% 4% 7% 9%
U AUV AZa
323 313 99 311 108 118 67
86% 83% 95% 85% 80% 78% 75%
AVWX X
 287 256 79 272 89 103 48
76% 68% 76% 75% 66% 68% 54%
T
140 143 46 144 49 44 24
37% 38% 44% 39% 36% 29% 27%
X X

136 124 44 127 42 47 24

36% 33% 42% 35% 31% 31% 27%

86 62 24 80 22 22 9
23% 16% 23% 22% 16% 14% 10%
T
132 124 42 132 35 47 20
35% 33% 40% 36% 26% 31% 22%
W W

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

164 195 55 174 59 71 47

44% 51% 53% 48% 44% 47% 53%
S

164 187 43 172 62 74 46

44% 49% 41% 47% 46% 49% 52%

104 97 35 100 35 31 25
28% 26% 34% 27% 26% 20% 28%
X
147 133 37 137 50 56 34
39% 35% 36% 38% 37% 37% 38%

173 173 48 160 68 70 32

46% 46% 46% 44% 50% 46% 36%

149 152 43 150 49 59 28

40% 40% 41% 41% 36% 39% 31%

141 152 29 138 58 68 36

37% 40% 28% 38% 43% 45% 40%
U U

159 162 54 159 50 58 44

42% 43% 52% 44% 37% 38% 49%
WX

110 95 37 112 31 25 22
29% 25% 36% 31% 23% 16% 25%
WX X

146 140 40 151 47 48 31

39% 37% 38% 41% 35% 32% 35%
X
1 0 0 1 0 0 1
0 - - 0 - - 1%
Z

9 11 2 6 3 9 3
2% 3% 2% 2% 2% 6% 3%
AV
 368 368 102 359 132 143 86
98% 97% 98% 98% 98% 94% 97%
X

270 283 79 269 98 107 66

72% 75% 76% 74% 73% 70% 74%

250 245 72 233 91 99 54

66% 65% 69% 64% 67% 65% 61%
163 142 53 161 50 41 33
43% 37% 51% 44% 37% 27% 37%
AWX X

147 133 37 137 50 56 34

39% 35% 36% 38% 37% 37% 38%
269 282 76 267 98 110 65
71% 74% 73% 73% 73% 72% 73%

146 140 40 151 47 48 31

39% 37% 38% 41% 35% 32% 35%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

138 124 46 145 41 30 32

37% 33% 44% 40% 30% 20% 36%
WX X X

103 97 25 109 34 32 21
27% 26% 24% 30% 25% 21% 24%
 X

122 100 33 118 34 37 15

32% 26% 32% 32% 25% 24% 17%

110 100 28 107 38 37 21

29% 26% 27% 29% 28% 24% 24%

129 137 43 128 46 49 27

34% 36% 41% 35% 34% 32% 30%

121 111 28 139 35 30 25

32% 29% 27% 38% 26% 20% 28%
AUWX

104 93 37 110 34 16 22
28% 25% 36% 30% 25% 11% 25%
AX X X

108 94 33 99 31 39 16
29% 25% 32% 27% 23% 26% 18%

114 117 32 126 37 36 20

 30% 31% 31% 35% 27% 24% 22%
X

122 100 35 124 39 24 17

32% 26% 34% 34% 29% 16% 19%
X X X
0 0 0 0 0 0 0
- - - - - - -

29 42 3 18 17 33 21
8% 11% 3% 5% 13% 22% 24%
UV AUVW AZa
203 170 65 201 62 45 41
54% 45% 63% 55% 46% 30% 46%
T AWX X X

181 183 55 184 59 66 39

48% 48% 53% 50% 44% 43% 44%

181 166 52 181 55 59 26

48% 44% 50% 50% 41% 39% 29%
X

110 100 28 107 38 37 21

29% 26% 27% 29% 28% 24% 24%

183 165 54 198 58 38 38

49% 44% 52% 54% 43% 25% 43%
X AWX X

108 94 33 99 31 39 16
29% 25% 32% 27% 23% 26% 18%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

151 158 39 151 53 66 40

40% 42% 38% 41% 39% 43% 45%

168 183 47 180 63 61 32

45% 48% 45% 49% 47% 40% 36%

115 129 29 129 50 36 29

31% 34% 28% 35% 37% 24% 33%
X X

164 156 32 160 57 71 24

44% 41% 31% 44% 42% 47% 27%
U U

128 89 30 107 43 37 12
34% 23% 29% 29% 32% 24% 13%
T

146 141 34 143 50 60 19

39% 37% 33% 39% 37% 39% 21%

184 212 51 190 71 84 42

49% 56% 49% 52% 53% 55% 47%

98 74 31 81 36 24 13
26% 20% 30% 22% 27% 16% 15%
T X X

89 90 21 102 32 24 12
24% 24% 20% 28% 24% 16% 13%
X
 137 148 41 152 50 42 26
36% 39% 39% 42% 37% 28% 29%
X X
1 0 0 1 0 0 1
0 - - 0 - - 1%
Z

243 256 63 245 86 105 62

64% 68% 61% 67% 64% 69% 70%

270 275 75 281 93 96 53

72% 73% 72% 77% 69% 63% 60%
X

169 174 41 187 64 51 35

45% 46% 39% 51% 47% 34% 39%
UX X
164 156 32 160 57 71 24
44% 41% 31% 44% 42% 47% 27%
U U

181 138 49 155 64 51 24

48% 36% 47% 42% 47% 34% 27%
T X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
59 44 10 58 18 17 10
16% 12% 10% 16% 13% 11% 11%

173 125 32 144 57 65 28

46% 33% 31% 39% 42% 43% 31%
AT
94 129 42 98 44 39 25
25% 34% 40% 27% 33% 26% 28%
 S AVX
40 62 16 47 13 26 15
11% 16% 15% 13% 10% 17% 17%
S a
11 19 4 18 3 5 11
3% 5% 4% 5% 2% 3% 12%
AZa
232 169 42 202 75 82 38
62% 45% 40% 55% 56% 54% 43%
AT U U U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
49 26 9 44 11 11 6
13% 7% 9% 12% 8% 7% 7%
T
109 74 28 93 40 22 14
29% 20% 27% 25% 30% 14% 16%
T X X X
96 106 31 106 32 33 28
25% 28% 30% 29% 24% 22% 31%

105 148 34 100 45 74 34

28% 39% 33% 27% 33% 49% 38%
S AUVW
18 25 2 22 7 12 7
5% 7% 2% 6% 5% 8% 8%
U
158 100 37 137 51 33 20
42% 26% 36% 38% 38% 22% 22%
AT X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
68 37 12 58 17 18 8
18% 10% 12% 16% 13% 12% 9%
T
183 129 43 143 58 68 26
49% 34% 41% 39% 43% 45% 29%
AT
89 125 36 106 34 38 36
24% 33% 35% 29% 25% 25% 40%
S AZa
33 76 12 48 24 25 15
9% 20% 12% 13% 18% 16% 17%
AS
4 12 1 10 2 3 4
1% 3% 1% 3% 1% 2% 4%
S
251 166 55 201 75 86 34
67% 44% 53% 55% 56% 57% 38%
AT

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
78 54 17 76 19 20 20
21% 14% 16% 21% 14% 13% 22%
T X
163 157 39 155 60 66 30
43% 41% 38% 42% 44% 43% 34%
104 96 35 86 38 41 26
28% 25% 34% 24% 28% 27% 29%
V
28 61 12 38 15 24 11
7% 16% 12% 10% 11% 16% 12%
AS
 4 11 1 10 3 1 2
1% 3% 1% 3% 2% 1% 2%
241 211 56 231 79 86 50
64% 56% 54% 63% 59% 57% 56%
T

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
83 48 20 68 22 21 20
22% 13% 19% 19% 16% 14% 22%
T
165 180 37 163 69 76 35
44% 47% 36% 45% 51% 50% 39%
U U
92 100 32 87 33 40 21
24% 26% 31% 24% 24% 26% 24%

34 46 13 41 11 15 12
9% 12% 13% 11% 8% 10% 13%
a
3 5 2 6 0 0 1
1% 1% 2% 2% - - 1%
248 228 57 231 91 97 55
66% 60% 55% 63% 67% 64% 62%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
56 50 12 59 15 20 12
15% 13% 12% 16% 11% 13% 13%
 182 158 47 168 60 65 33
48% 42% 45% 46% 44% 43% 37%

91 101 33 79 41 39 30
24% 27% 32% 22% 30% 26% 34%
V V a
36 61 10 48 18 21 11
10% 16% 10% 13% 13% 14% 12%
S
12 9 2 11 1 7 3
3% 2% 2% 3% 1% 5% 3%
W
238 208 59 227 75 85 45
63% 55% 57% 62% 56% 56% 51%
T

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
49 34 13 42 13 15 9
13% 9% 13% 12% 10% 10% 10%

143 110 20 125 47 61 20

38% 29% 19% 34% 35% 40% 22%
T U U U
113 118 42 100 50 39 34
30% 31% 40% 27% 37% 26% 38%
AVX VX a
46 78 25 58 17 24 17
12% 21% 24% 16% 13% 16% 19%
S W
26 39 4 40 8 13 9
7% 10% 4% 11% 6% 9% 10%
U
192 144 33 167 60 76 29
51% 38% 32% 46% 44% 50% 33%
AT U U U
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
60 42 14 47 18 23 11
16% 11% 13% 13% 13% 15% 12%

168 162 30 168 66 66 34

45% 43% 29% 46% 49% 43% 38%
U U U
100 102 41 92 34 35 26
27% 27% 39% 25% 25% 23% 29%
AVWX
35 65 18 46 15 21 13
9% 17% 17% 13% 11% 14% 15%
S
14 8 1 12 2 7 5
4% 2% 1% 3% 1% 5% 6%
228 204 44 215 84 89 45
60% 54% 42% 59% 62% 59% 51%
U U U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
56 40 11 52 17 16 15
15% 11% 11% 14% 13% 11% 17%
Z
168 167 42 169 63 61 34
45% 44% 40% 46% 47% 40% 38%

100 100 40 84 37 39 26
27% 26% 38% 23% 27% 26% 29%
 AVX
36 60 10 46 14 26 11
10% 16% 10% 13% 10% 17% 12%
S
17 12 1 14 4 10 3
5% 3% 1% 4% 3% 7% 3%
U
224 207 53 221 80 77 49
59% 55% 51% 61% 59% 51% 55%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
48 39 10 45 16 16 14
13% 10% 10% 12% 12% 11% 16%

151 135 30 136 58 62 28

40% 36% 29% 37% 43% 41% 31%
U
107 121 43 106 41 38 27
28% 32% 41% 29% 30% 25% 30%
AVX
47 66 13 55 17 28 12
12% 17% 13% 15% 13% 18% 13%

24 18 8 23 3 8 8
6% 5% 8% 6% 2% 5% 9%
W
199 174 40 181 74 78 42
53% 46% 38% 50% 55% 51% 47%
U U U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
76 57 21 69 22 21 18
20% 15% 20% 19% 16% 14% 20%

174 169 51 181 50 61 37

46% 45% 49% 50% 37% 40% 42%
W
79 90 22 67 40 40 20
21% 24% 21% 18% 30% 26% 22%
V V
33 52 6 39 18 22 9
9% 14% 6% 11% 13% 14% 10%
S U
15 11 4 9 5 8 5
4% 3% 4% 2% 4% 5% 6%

250 226 72 250 72 82 55

66% 60% 69% 68% 53% 54% 62%
WX WX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
111 80 27 100 27 37 23
29% 21% 26% 27% 20% 24% 26%
T
196 211 56 190 83 78 43
52% 56% 54% 52% 61% 51% 48%

51 59 17 51 17 25 14
14% 16% 16% 14% 13% 16% 16%

14 25 3 19 7 10 8
4% 7% 3% 5% 5% 7% 9%
 a
5 4 1 5 1 2 1
1% 1% 1% 1% 1% 1% 1%

307 291 83 290 110 115 66

81% 77% 80% 79% 81% 76% 74%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
93 52 17 86 22 20 13
25% 14% 16% 24% 16% 13% 15%
AT X
161 187 56 169 65 58 35
43% 49% 54% 46% 48% 38% 39%
X
88 94 28 74 35 45 27
23% 25% 27% 20% 26% 30% 30%
V
23 33 2 24 9 21 10
6% 9% 2% 7% 7% 14% 11%
AUVW a
12 13 1 12 4 8 4
3% 3% 1% 3% 3% 5% 4%

254 239 73 255 87 78 48

67% 63% 70% 70% 64% 51% 54%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
 100% 100% 100% 100% 100% 100% 100%
85 70 24 86 25 20 16
23% 18% 23% 24% 19% 13% 18%
X X
178 184 56 175 66 65 35
47% 49% 54% 48% 49% 43% 39%

71 78 20 59 33 37 25
19% 21% 19% 16% 24% 24% 28%
V V a
31 39 3 36 9 22 8
8% 10% 3% 10% 7% 14% 9%
U UW
12 8 1 9 2 8 5
3% 2% 1% 2% 1% 5% 6%

263 254 80 261 91 85 51

70% 67% 77% 72% 67% 56% 57%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
66 49 15 70 17 13 13
18% 13% 14% 19% 13% 9% 15%
X
149 155 41 145 61 57 32
40% 41% 39% 40% 45% 38% 36%
113 107 39 93 40 48 30
30% 28% 38% 25% 30% 32% 34%
V
36 43 6 38 11 24 7
10% 11% 6% 10% 8% 16% 8%
UW
13 25 3 19 6 10 7
3% 7% 3% 5% 4% 7% 8%
S
215 204 56 215 78 70 45
 57% 54% 54% 59% 58% 46% 51%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
164 136 30 153 48 69 35
44% 36% 29% 42% 36% 45% 39%
T U U
180 213 62 176 78 77 47
48% 56% 60% 48% 58% 51% 53%
S V
27 26 11 29 7 6 6
7% 7% 11% 8% 5% 4% 7%
X
5 4 1 6 2 0 1
1% 1% 1% 2% 1% - 1%
1 0 0 1 0 0 0
0 - - 0 - - -
344 349 92 329 126 146 82
91% 92% 88% 90% 93% 96% 92%
UV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
101 80 18 96 27 40 22
27% 21% 17% 26% 20% 26% 25%

170 196 46 163 78 79 41

45% 52% 44% 45% 58% 52% 46%
AUV
 71 68 25 67 23 24 14
19% 18% 24% 18% 17% 16% 16%

23 21 11 21 5 7 8
6% 6% 11% 6% 4% 5% 9%
W
12 14 4 18 2 2 4
3% 4% 4% 5% 1% 1% 4%

271 276 64 259 105 119 63

72% 73% 62% 71% 78% 78% 71%
U U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
127 92 19 110 41 49 22
34% 24% 18% 30% 30% 32% 25%
T U U U
180 208 55 180 73 80 38
48% 55% 53% 49% 54% 53% 43%
57 58 23 58 16 18 18
15% 15% 22% 16% 12% 12% 20%
WX
11 19 7 14 5 4 8
3% 5% 7% 4% 4% 3% 9%
Aa
2 2 0 3 0 1 3
1% 1% - 1% - 1% 3%
AZa
307 300 74 290 114 129 60
81% 79% 71% 79% 84% 85% 67%
U U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
120 104 23 120 40 41 20
32% 27% 22% 33% 30% 27% 22%
U
185 193 47 163 76 92 39
49% 51% 45% 45% 56% 61% 44%
V AUV
53 61 23 61 15 15 22
14% 16% 22% 17% 11% 10% 25%
WX X Aa
15 17 9 17 3 3 6
4% 4% 9% 5% 2% 2% 7%
AWX
4 4 2 4 1 1 2
1% 1% 2% 1% 1% 1% 2%
305 297 70 283 116 133 59
81% 78% 67% 78% 86% 88% 66%
U UV AUV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
101 77 24 95 29 30 21
27% 20% 23% 26% 21% 20% 24%
T
190 212 49 188 76 89 32
50% 56% 47% 52% 56% 59% 36%

64 71 26 60 26 23 27
17% 19% 25% 16% 19% 15% 30%
V AZa
14 18 4 16 3 9 5
4% 5% 4% 4% 2% 6% 6%
 8 1 1 6 1 1 4
2% 0 1% 2% 1% 1% 4%
T AZa
291 289 73 283 105 119 53
77% 76% 70% 78% 78% 78% 60%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
88 69 20 81 28 28 20
23% 18% 19% 22% 21% 18% 22%

194 228 52 201 79 90 35

51% 60% 50% 55% 59% 59% 39%
S
62 62 27 56 22 19 23
16% 16% 26% 15% 16% 13% 26%
AVX Aa
25 18 5 20 5 13 8
7% 5% 5% 5% 4% 9% 9%

8 2 0 7 1 2 3
2% 1% - 2% 1% 1% 3%
282 297 72 282 107 118 55
75% 78% 69% 77% 79% 78% 62%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
62 41 11 56 16 20 9
 16% 11% 11% 15% 12% 13% 10%
T
153 127 35 131 55 59 28
41% 34% 34% 36% 41% 39% 31%
T
101 123 40 97 46 41 30
27% 32% 38% 27% 34% 27% 34%
V
40 56 12 47 12 25 13
11% 15% 12% 13% 9% 16% 15%
21 32 6 34 6 7 9
6% 8% 6% 9% 4% 5% 10%
a
215 168 46 187 71 79 37
57% 44% 44% 51% 53% 52% 42%
AT

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
82 53 14 62 31 28 16
22% 14% 13% 17% 23% 18% 18%
T
178 200 48 179 68 83 33
47% 53% 46% 49% 50% 55% 37%

75 93 36 79 29 24 27
20% 25% 35% 22% 21% 16% 30%
AVWX a
36 26 5 37 6 14 10
10% 7% 5% 10% 4% 9% 11%
W
6 7 1 8 1 3 3
2% 2% 1% 2% 1% 2% 3%
a
260 253 62 241 99 111 49
69% 67% 60% 66% 73% 73% 55%
U U
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
94 67 19 84 29 29 18
25% 18% 18% 23% 21% 19% 20%
T
204 234 60 211 77 90 42
54% 62% 58% 58% 57% 59% 47%
S
52 58 21 44 23 22 15
14% 15% 20% 12% 17% 14% 17%
V
19 17 1 20 5 10 10
5% 4% 1% 5% 4% 7% 11%
U AZa
8 3 3 6 1 1 4
2% 1% 3% 2% 1% 1% 4%
AZa
298 301 79 295 106 119 60
79% 79% 76% 81% 79% 78% 67%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
77 68 19 75 28 23 17
20% 18% 18% 21% 21% 15% 19%

201 224 57 209 76 83 43

53% 59% 55% 57% 56% 55% 48%
70 69 23 58 25 33 18
19% 18% 22% 16% 19% 22% 20%
 22 14 4 16 5 11 8
6% 4% 4% 4% 4% 7% 9%

7 4 1 7 1 2 3
2% 1% 1% 2% 1% 1% 3%
a
278 292 76 284 104 106 60
74% 77% 73% 78% 77% 70% 67%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
232 169 42 202 75 82 38
62% 45% 40% 55% 56% 54% 43%
AT U U U
158 100 37 137 51 33 20
42% 26% 36% 38% 38% 22% 22%
AT X X X
251 166 55 201 75 86 34
67% 44% 53% 55% 56% 57% 38%
AT
241 211 56 231 79 86 50
64% 56% 54% 63% 59% 57% 56%
T
248 228 57 231 91 97 55
66% 60% 55% 63% 67% 64% 62%
U
238 208 59 227 75 85 45
63% 55% 57% 62% 56% 56% 51%
T
192 144 33 167 60 76 29
51% 38% 32% 46% 44% 50% 33%
AT U U U
228 204 44 215 84 89 45
60% 54% 42% 59% 62% 59% 51%
U U U
224 207 53 221 80 77 49
59% 55% 51% 61% 59% 51% 55%
X
199 174 40 181 74 78 42
53% 46% 38% 50% 55% 51% 47%
U U U
250 226 72 250 72 82 55
66% 60% 69% 68% 53% 54% 62%
WX WX
307 291 83 290 110 115 66
81% 77% 80% 79% 81% 76% 74%

254 239 73 255 87 78 48

67% 63% 70% 70% 64% 51% 54%
X X X
263 254 80 261 91 85 51
70% 67% 77% 72% 67% 56% 57%
X X X
215 204 56 215 78 70 45
57% 54% 54% 59% 58% 46% 51%
X X
344 349 92 329 126 146 82
91% 92% 88% 90% 93% 96% 92%
UV
271 276 64 259 105 119 63
72% 73% 62% 71% 78% 78% 71%
U U
307 300 74 290 114 129 60
81% 79% 71% 79% 84% 85% 67%
U U
305 297 70 283 116 133 59
81% 78% 67% 78% 86% 88% 66%
U UV AUV
291 289 73 283 105 119 53
77% 76% 70% 78% 78% 78% 60%

282 297 72 282 107 118 55

75% 78% 69% 77% 79% 78% 62%

215 168 46 187 71 79 37

57% 44% 44% 51% 53% 52% 42%
AT
260 253 62 241 99 111 49
69% 67% 60% 66% 73% 73% 55%
U U
 298 301 79 295 106 119 60
79% 79% 76% 81% 79% 78% 67%

278 292 76 284 104 106 60

74% 77% 73% 78% 77% 70% 67%

334 297 82 302 120 127 64

89% 78% 79% 83% 89% 84% 72%
AT U
322 305 93 319 102 113 73
85% 80% 89% 87% 76% 74% 82%
WX WX
341 338 96 337 121 125 76
90% 89% 92% 92% 90% 82% 85%
X X
364 365 100 347 131 151 85
97% 96% 96% 95% 97% 99% 96%
V
346 340 92 337 122 135 74
92% 90% 88% 92% 90% 89% 83%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
74 55 10 85 23 11 10
20% 15% 10% 23% 17% 7% 11%
AUX X
71 65 26 81 22 7 9
19% 17% 25% 22% 16% 5% 10%
X X X
68 62 26 78 19 7 12
18% 16% 25% 21% 14% 5% 13%
WX X X
34 23 12 33 9 3 4
9% 6% 12% 9% 7% 2% 4%
X X X
132 95 40 127 37 23 22
35% 25% 38% 35% 27% 15% 25%
T X X X
161 165 58 170 50 48 34
43% 44% 56% 47% 37% 32% 38%
AWX X
117 152 52 132 46 39 30
31% 40% 50% 36% 34% 26% 34%
S AVWX X
149 151 53 160 50 37 37
40% 40% 51% 44% 37% 24% 42%
AWX X X

174 192 48 187 57 74 35

46% 51% 46% 51% 42% 49% 39%

43 43 17 51 13 5 6
11% 11% 16% 14% 10% 3% 7%
X X X
76 76 24 76 32 20 16
20% 20% 23% 21% 24% 13% 18%
X X X
58 57 25 53 23 14 10
15% 15% 24% 15% 17% 9% 11%
AVX X
81 96 31 78 29 39 13
21% 25% 30% 21% 21% 26% 15%

3 1 1 1 0 2 1
1% 0 1% 0 - 1% 1%

26 27 1 16 14 22 11
7% 7% 1% 4% 10% 14% 12%
UV AUV a
195 146 58 194 57 32 32
52% 39% 56% 53% 42% 21% 36%
AT AWX AWX X
277 252 88 281 89 71 50
73% 66% 85% 77% 66% 47% 56%
T AWX AWX X
261 288 88 267 89 105 62
69% 76% 85% 73% 66% 69% 70%
S AVWX
135 128 47 127 43 46 20
 36% 34% 45% 35% 32% 30% 22%
AWX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
342 337 73 345 127 134 65
100% 100% 100% 100% 100% 100% 100%
28 35 10 30 14 9 10
8% 10% 14% 9% 11% 7% 15%
a
56 60 16 69 13 18 5
16% 18% 22% 20% 10% 13% 8%
W W
45 49 3 52 16 23 13
13% 15% 4% 15% 13% 17% 20%
U U
104 88 21 94 40 37 14
30% 26% 29% 27% 31% 28% 22%
59 47 13 55 17 21 6
17% 14% 18% 16% 13% 16% 9%

6 6 0 10 2 0 1
2% 2% - 3% 2% - 2%
X
16 9 3 8 7 7 9
5% 3% 4% 2% 6% 5% 14%
AZa
6 12 4 9 4 1 3
2% 4% 5% 3% 3% 1% 5%
X a
22 31 3 18 14 18 4
6% 9% 4% 5% 11% 13% 6%
V AUV
292 279 63 300 100 108 48
85% 83% 86% 87% 79% 81% 74%
W
28 27 7 27 13 8 13
8% 8% 10% 8% 10% 6% 20%
AZa
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
342 337 73 345 127 134 65
100% 100% 100% 100% 100% 100% 100%

123 137 30 139 47 44 23

36% 41% 41% 40% 37% 33% 35%

136 155 31 138 62 60 28

40% 46% 42% 40% 49% 45% 43%

98 108 30 108 38 30 20
29% 32% 41% 31% 30% 22% 31%
X

71 68 20 77 25 17 11
21% 20% 27% 22% 20% 13% 17%
X X

62 60 16 68 21 17 10
18% 18% 22% 20% 17% 13% 15%

85 64 10 69 28 42 9
25% 19% 14% 20% 22% 31% 14%
AUV

135 152 23 151 56 57 27

39% 45% 32% 44% 44% 43% 42%

126 123 28 123 46 52 21

37% 36% 38% 36% 36% 39% 32%

123 114 22 118 51 46 19

36% 34% 30% 34% 40% 34% 29%

41 37 9 33 20 16 8
 12% 11% 12% 10% 16% 12% 12%

118 81 21 104 43 31 10
35% 24% 29% 30% 34% 23% 15%
T

158 149 31 147 61 68 37

46% 44% 42% 43% 48% 51% 57%
Z

81 84 21 93 27 24 9
24% 25% 29% 27% 21% 18% 14%
X

97 106 20 100 37 46 14
28% 31% 27% 29% 29% 34% 22%

1 1 0 1 0 1 1
0 0 - 0 - 1% 2%
Z
280 276 59 289 98 110 51
82% 82% 81% 84% 77% 82% 78%

188 202 42 191 79 78 34

55% 60% 58% 55% 62% 58% 52%

148 149 39 167 47 44 21

43% 44% 53% 48% 37% 33% 32%
WX WX

118 81 21 104 43 31 10
35% 24% 29% 30% 34% 23% 15%
T
213 195 49 202 77 80 43
62% 58% 67% 59% 61% 60% 66%
41 37 9 33 20 16 8
12% 11% 12% 10% 16% 12% 12%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

 S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
192 166 37 180 65 76 34
61% 55% 55% 56% 58% 63% 60%
16 12 4 8 9 7 1
5% 4% 6% 3% 8% 6% 2%
V
10 9 2 8 4 5 2
3% 3% 3% 3% 4% 4% 4%

10 26 3 21 7 5 2
3% 9% 4% 7% 6% 4% 4%
S
34 26 7 31 7 15 6
11% 9% 10% 10% 6% 13% 11%

17 15 1 20 7 4 1
5% 5% 1% 6% 6% 3% 2%
18 19 7 23 6 1 6
6% 6% 10% 7% 5% 1% 11%
X X X
18 30 6 28 7 7 5
6% 10% 9% 9% 6% 6% 9%

12.73 15.85 15.78 15.93 12.72 10.41 15.32

X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
 231 240 57 250 84 80 48
73% 79% 85% 78% 75% 67% 84%
X X a
24 14 4 18 10 6 3
8% 5% 6% 6% 9% 5% 5%

12 10 2 7 3 10 4
4% 3% 3% 2% 3% 8% 7%
AV
17 17 2 18 3 11 1
5% 6% 3% 6% 3% 9% 2%
W
16 10 1 12 7 6 0
5% 3% 1% 4% 6% 5% -
8 6 0 8 2 4 1
3% 2% - 3% 2% 3% 2%
3 3 0 4 1 1 0
1% 1% - 1% 1% 1% -
4 3 1 2 2 2 0
1% 1% 1% 1% 2% 2% -

5.59 4.5 2.9 4.53 5.44 7.29 2.51

AUV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
182 155 44 171 58 64 31
58% 51% 66% 54% 52% 53% 54%
17 16 4 17 5 7 4
5% 5% 6% 5% 4% 6% 7%
21 15 2 19 9 6 3
7% 5% 3% 6% 8% 5% 5%
25 25 2 27 11 10 3
8% 8% 3% 8% 10% 8% 5%
 35 38 5 42 12 14 9
11% 13% 7% 13% 11% 12% 16%
17 19 6 15 8 7 2
5% 6% 9% 5% 7% 6% 4%

10 22 1 17 6 8 3
3% 7% 1% 5% 5% 7% 5%
S
8 13 3 11 3 4 2
3% 4% 4% 3% 3% 3% 4%
11.11 14.26 10.21 13 12.76 13.02 12.58
S

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
189 181 39 197 66 68 36
60% 60% 58% 62% 59% 57% 63%

29 29 9 21 13 15 6
9% 10% 13% 7% 12% 13% 11%
V
22 15 3 19 4 11 1
7% 5% 4% 6% 4% 9% 2%
24 25 4 26 10 9 5
8% 8% 6% 8% 9% 8% 9%

21 23 4 22 11 7 4
7% 8% 6% 7% 10% 6% 7%
12 11 2 14 3 4 2
4% 4% 3% 4% 3% 3% 4%
8 6 1 6 4 3 1
3% 2% 1% 2% 4% 3% 2%
10 13 5 14 1 3 2
3% 4% 7% 4% 1% 3% 4%
 W
9.3 9.91 10.91 9.85 8.97 8.77 9.47

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
195 190 47 203 61 74 38
62% 63% 70% 64% 54% 62% 67%
W
28 34 7 33 12 10 5
9% 11% 10% 10% 11% 8% 9%

18 24 4 17 11 10 1
6% 8% 6% 5% 10% 8% 2%

27 21 3 20 12 13 2
9% 7% 4% 6% 11% 11% 4%
21 19 1 21 11 7 3
7% 6% 1% 7% 10% 6% 5%
U
7 4 0 8 1 2 3
2% 1% - 3% 1% 2% 5%
Z
11 9 3 14 1 2 3
3% 3% 4% 4% 1% 2% 5%

8 2 2 3 3 2 2
3% 1% 3% 1% 3% 2% 4%
8.89 7.24 7.03 7.99 9.12 7.93 9.4

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
282 274 61 292 96 107 50
90% 90% 91% 92% 86% 89% 88%

16 14 4 12 8 6 2
5% 5% 6% 4% 7% 5% 4%

4 8 0 3 4 5 2
1% 3% - 1% 4% 4% 4%
V
3 1 1 2 0 1 0
1% 0 1% 1% - 1% -
6 2 0 4 4 0 0
2% 1% - 1% 4% - -
X
0 1 1 0 0 0 0
- 0 1% - - - -
V
2 2 0 4 0 0 2
1% 1% - 1% - - 4%
AZ
2 1 0 2 0 1 1
1% 0 - 1% - 1% 2%
a
1.97 1.57 1.3 1.79 2.17 1.65 3.16

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 315 303 67 319 112 120 57
100% 100% 100% 100% 100% 100% 100%
198 225 46 217 70 90 48
63% 74% 69% 68% 63% 75% 84%
S W AZa
23 13 2 20 7 7 1
7% 4% 3% 6% 6% 6% 2%
11 15 4 9 5 8 0
3% 5% 6% 3% 4% 7% -

24 16 1 24 10 5 3
8% 5% 1% 8% 9% 4% 5%
U
27 14 6 26 7 2 3
9% 5% 9% 8% 6% 2% 5%
T X X
13 10 4 10 3 6 0
4% 3% 6% 3% 3% 5% -
9 5 3 6 5 0 2
3% 2% 4% 2% 4% - 4%
X X
10 5 1 7 5 2 0
3% 2% 1% 2% 4% 2% -
9.73 6.25 9.13 7.92 10.2 5.68 4.33
T X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
7 11 1 12 4 1 4
2% 4% 1% 4% 4% 1% 7%
 a
27 16 5 25 8 5 1
9% 5% 7% 8% 7% 4% 2%

19 20 3 21 8 7 2
6% 7% 4% 7% 7% 6% 4%
31 27 7 29 10 12 3
10% 9% 10% 9% 9% 10% 5%

51 55 12 56 24 14 9
16% 18% 18% 18% 21% 12% 16%
X
47 45 9 43 18 22 9
15% 15% 13% 13% 16% 18% 16%

47 51 12 50 17 19 14
15% 17% 18% 16% 15% 16% 25%
86 78 18 83 23 40 15
27% 26% 27% 26% 21% 33% 26%
W
40.68 40.41 42.75 38.99 38.63 45.25 43.23
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

315 303 67 319 112 120 57

100% 100% 100% 100% 100% 100% 100%
12.73 15.85 15.78 15.93 12.72 10.41 15.32
X
5.59 4.5 2.9 4.53 5.44 7.29 2.51
AUV
11.11 14.26 10.21 13 12.76 13.02 12.58
S
9.3 9.91 10.91 9.85 8.97 8.77 9.47
8.89 7.24 7.03 7.99 9.12 7.93 9.4
 1.97 1.57 1.3 1.79 2.17 1.65 3.16

9.73 6.25 9.13 7.92 10.2 5.68 4.33

T X
40.68 40.41 42.75 38.99 38.63 45.25 43.23
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
222 230 63 215 73 101 65
59% 61% 61% 59% 54% 66% 73%
W AZa
139 140 40 131 58 50 22
37% 37% 38% 36% 43% 33% 25%

15 6 1 15 4 1 2
4% 2% 1% 4% 3% 1% 2%
T X
1 3 0 4 0 0 0
0 1% - 1% - - -
361 370 103 346 131 151 87
96% 98% 99% 95% 97% 99% 98%
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
185 187 54 181 63 74 51
49% 49% 52% 50% 47% 49% 57%
161 175 44 152 64 76 32
43% 46% 42% 42% 47% 50% 36%
 29 14 6 27 8 2 6
8% 4% 6% 7% 6% 1% 7%
T X X X
2 3 0 5 0 0 0
1% 1% - 1% - - -
346 362 98 333 127 150 83
92% 96% 94% 91% 94% 99% 93%
S AUVW

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%

361 370 103 346 131 151 87

96% 98% 99% 95% 97% 99% 98%
V

346 362 98 333 127 150 83

92% 96% 94% 91% 94% 99% 93%
S AUVW

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

361 370 103 346 131 151 87

100% 100% 100% 100% 100% 100% 100%

72 55 18 77 20 12 13
20% 15% 17% 22% 15% 8% 15%
X X
133 162 46 132 52 65 43
37% 44% 45% 38% 40% 43% 49%
a

126 108 34 123 39 38 16

35% 29% 33% 36% 30% 25% 18%
X

52 38 11 49 18 12 5
14% 10% 11% 14% 14% 8% 6%

86 71 25 84 26 22 14
24% 19% 24% 24% 20% 15% 16%
X

101 96 34 104 34 25 16
28% 26% 33% 30% 26% 17% 18%
X X

52 52 20 53 19 12 4
14% 14% 19% 15% 15% 8% 5%
X X

121 147 48 130 52 38 25

34% 40% 47% 38% 40% 25% 29%
 X X X

85 65 23 82 22 23 8
24% 18% 22% 24% 17% 15% 9%
T X

90 92 29 96 35 22 13
25% 25% 28% 28% 27% 15% 15%
X X X

50 38 6 35 17 30 13
14% 10% 6% 10% 13% 20% 15%
AUV

161 142 46 170 50 37 25

45% 38% 45% 49% 38% 25% 29%
X AWX X

250 276 83 250 93 100 64

69% 75% 81% 72% 71% 66% 74%
X

155 134 46 156 46 41 21

43% 36% 45% 45% 35% 27% 24%
X WX

90 92 29 96 35 22 13
25% 25% 28% 28% 27% 15% 15%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

361 370 103 346 131 151 87

100% 100% 100% 100% 100% 100% 100%
117 128 45 119 47 34 28
32% 35% 44% 34% 36% 23% 32%
AX X X

124 138 38 132 49 43 26

34% 37% 37% 38% 37% 28% 30%
X

144 131 41 144 50 40 34

40% 35% 40% 42% 38% 26% 39%
X X X

92 60 27 77 27 21 16
25% 16% 26% 22% 21% 14% 18%
T X X

139 121 38 133 49 40 22

39% 33% 37% 38% 37% 26% 25%
X

156 166 47 143 61 71 36

43% 45% 46% 41% 47% 47% 41%

123 126 41 117 46 45 23

34% 34% 40% 34% 35% 30% 26%

138 150 43 149 50 46 40

38% 41% 42% 43% 38% 30% 46%
X

105 121 26 101 51 48 25

29% 33% 25% 29% 39% 32% 29%
UV

93 91 40 83 29 32 20
26% 25% 39% 24% 22% 21% 23%
AVWX
0 0 0 0 0 0 0
- - - - - - -
 20 26 2 17 7 20 6
6% 7% 2% 5% 5% 13% 7%
AUVW

272 282 82 271 99 102 58

75% 76% 80% 78% 76% 68% 67%
X X

227 197 73 211 74 66 49

63% 53% 71% 61% 56% 44% 56%
T AWX X X

249 248 70 249 91 87 58

69% 67% 68% 72% 69% 58% 67%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
149 137 22 155 59 50 30
40% 36% 21% 42% 44% 33% 34%
UX U U
132 160 55 169 47 21 22
35% 42% 53% 46% 35% 14% 25%
S AWX AWX X
112 122 44 139 34 17 24
30% 32% 42% 38% 25% 11% 27%
AWX AWX X
72 48 23 68 19 10 3
19% 13% 22% 19% 14% 7% 3%
T X X X
215 170 61 193 68 63 44
57% 45% 59% 53% 50% 41% 49%
T X X
2 3 1 1 1 2 2
1% 1% 1% 0 1% 1% 2%
a
67 100 12 57 34 64 28
18% 26% 12% 16% 25% 42% 31%
 S UV AUVW Aa
310 279 92 308 101 88 61
82% 74% 88% 84% 75% 58% 69%
T AWX AWX X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%
27 19 4 30 7 5 8
25% 21% 33% 27% 18% 13% 35%

67 59 3 71 25 27 12
61% 65% 25% 64% 66% 69% 52%
U U U
15 12 5 10 6 6 3
14% 13% 42% 9% 16% 15% 13%
AV
0 1 0 0 0 1 0
- 1% - - - 3% -
94 78 7 101 32 32 20
86% 86% 58% 91% 84% 82% 87%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%
32 17 4 32 8 5 5
29% 19% 33% 29% 21% 13% 22%
X
65 61 4 68 25 29 13
60% 67% 33% 61% 66% 74% 57%
U
 12 12 4 11 5 4 5
11% 13% 33% 10% 13% 10% 22%
AV a
0 1 0 0 0 1 0
- 1% - - - 3% -
97 78 8 100 33 34 18
89% 86% 67% 90% 87% 87% 78%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%
36 20 3 38 10 5 6
33% 22% 25% 34% 26% 13% 26%
X
55 58 5 60 22 26 14
50% 64% 42% 54% 58% 67% 61%

18 11 4 13 5 7 3
17% 12% 33% 12% 13% 18% 13%
V
0 2 0 0 1 1 0
- 2% - - 3% 3% -
91 78 8 98 32 31 20
83% 86% 67% 88% 84% 79% 87%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%
26 16 5 25 7 5 9
24% 18% 42% 23% 18% 13% 39%
 X Z
65 53 3 68 24 23 8
60% 58% 25% 61% 63% 59% 35%
U U U
17 20 4 18 5 10 6
16% 22% 33% 16% 13% 26% 26%
a
1 2 0 0 2 1 0
1% 2% - - 5% 3% -
V
91 69 8 93 31 28 17
83% 76% 67% 84% 82% 72% 74%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%

94 78 7 101 32 32 20
86% 86% 58% 91% 84% 82% 87%
U

97 78 8 100 33 34 18
89% 86% 67% 90% 87% 87% 78%
U

91 78 8 98 32 31 20
83% 86% 67% 88% 84% 79% 87%
U

91 69 8 93 31 28 17
83% 76% 67% 84% 82% 72% 74%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%
20 21 11 22 6 2 7
22% 18% 26% 20% 16% 13% 47%
AZa
61 81 26 75 27 14 7
67% 69% 60% 67% 71% 88% 47%

10 14 6 14 4 0 1
11% 12% 14% 13% 11% - 7%

0 2 0 1 1 0 0
- 2% - 1% 3% - -

81 102 37 97 33 16 14
89% 86% 86% 87% 87% 100% 93%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%
18 21 9 21 6 3 6
20% 18% 21% 19% 16% 19% 40%
AZa
65 84 31 77 28 13 9
71% 71% 72% 69% 74% 81% 60%
8 9 3 12 2 0 0
9% 8% 7% 11% 5% - -
0 4 0 2 2 0 0
- 3% - 2% 5% - -
83 105 40 98 34 16 15
91% 89% 93% 88% 89% 100% 100%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%
18 20 10 20 5 3 5
20% 17% 23% 18% 13% 19% 33%
62 86 29 79 28 12 10
68% 73% 67% 71% 74% 75% 67%
10 9 4 11 3 1 0
11% 8% 9% 10% 8% 6% -

1 3 0 2 2 0 0
1% 3% - 2% 5% - -
80 106 39 99 33 15 15
88% 90% 91% 88% 87% 94% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%
18 22 11 20 7 2 6
20% 19% 26% 18% 18% 13% 40%
Z
59 78 24 75 25 13 9
65% 66% 56% 67% 66% 81% 60%
14 15 8 15 5 1 0
15% 13% 19% 13% 13% 6% -

0 3 0 2 1 0 0
- 3% - 2% 3% - -
77 100 35 95 32 15 15
85% 85% 81% 85% 84% 94% 100%
a
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%

81 102 37 97 33 16 14
89% 86% 86% 87% 87% 100% 93%

83 105 40 98 34 16 15
91% 89% 93% 88% 89% 100% 100%

80 106 39 99 33 15 15
88% 90% 91% 88% 87% 94% 100%

77 100 35 95 32 15 15
85% 85% 81% 85% 84% 94% 100%
a

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
48 37 13 51 14 7 10
43% 30% 30% 37% 41% 41% 42%
T
53 76 25 75 19 10 13
47% 62% 57% 54% 56% 59% 54%
S
11 8 6 12 1 0 1
10% 7% 14% 9% 3% - 4%

0 1 0 1 0 0 0
 - 1% - 1% - - -
101 113 38 126 33 17 23
90% 93% 86% 91% 97% 100% 96%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
48 37 14 53 13 5 8
43% 30% 32% 38% 38% 29% 33%
T
51 73 24 68 20 12 15
46% 60% 55% 49% 59% 71% 63%
S
11 11 6 15 1 0 1
10% 9% 14% 11% 3% - 4%
2 1 0 3 0 0 0
2% 1% - 2% - - -

99 110 38 121 33 17 23
88% 90% 86% 87% 97% 100% 96%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
47 44 15 58 13 5 6
42% 36% 34% 42% 38% 29% 25%
56 68 26 65 21 12 16
50% 56% 59% 47% 62% 71% 67%
9 9 3 15 0 0 2
 8% 7% 7% 11% - - 8%
W
0 1 0 1 0 0 0
- 1% - 1% - - -
103 112 41 123 34 17 22
92% 92% 93% 88% 100% 100% 92%
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
33 41 11 50 7 6 7
29% 34% 25% 36% 21% 35% 29%
67 60 26 66 24 11 14
60% 49% 59% 47% 71% 65% 58%
V
12 18 7 20 3 0 3
11% 15% 16% 14% 9% - 13%
0 3 0 3 0 0 0
- 2% - 2% - - -
100 101 37 116 31 17 21
89% 83% 84% 83% 91% 100% 88%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%

101 113 38 126 33 17 23

90% 93% 86% 91% 97% 100% 96%
 99 110 38 121 33 17 23
88% 90% 86% 87% 97% 100% 96%

103 112 41 123 34 17 22

92% 92% 93% 88% 100% 100% 92%
V

100 101 37 116 31 17 21

89% 83% 84% 83% 91% 100% 88%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%
32 18 7 30 9 4 1
45% 38% 30% 44% 50% 40% 33%

31 24 14 30 6 5 1
44% 50% 61% 44% 33% 50% 33%

7 6 2 7 3 1 1
10% 13% 9% 10% 17% 10% 33%

1 0 0 1 0 0 0
1% - - 1% - - -
63 42 21 60 15 9 2
89% 88% 91% 88% 83% 90% 67%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
 100% 100% 100% 100% 100% 100% 100%
26 17 6 24 9 4 1
37% 35% 26% 35% 50% 40% 33%

38 27 14 38 8 5 2
54% 56% 61% 56% 44% 50% 67%

6 4 3 5 1 1 0
8% 8% 13% 7% 6% 10% -
1 0 0 1 0 0 0
1% - - 1% - - -
64 44 20 62 17 9 3
90% 92% 87% 91% 94% 90% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%
34 18 8 33 7 4 2
48% 38% 35% 49% 39% 40% 67%
31 25 14 27 10 5 1
44% 52% 61% 40% 56% 50% 33%

5 4 1 6 1 1 0
7% 8% 4% 9% 6% 10% -

1 1 0 2 0 0 0
1% 2% - 3% - - -
65 43 22 60 17 9 3
92% 90% 96% 88% 94% 90% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

 S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%
25 18 7 29 4 3 1
35% 38% 30% 43% 22% 30% 33%

37 25 13 32 14 3 2
52% 52% 57% 47% 78% 30% 67%
AVX
8 4 3 5 0 4 0
11% 8% 13% 7% - 40% -
AVW
1 1 0 2 0 0 0
1% 2% - 3% - - -
62 43 20 61 18 6 3
87% 90% 87% 90% 100% 60% 100%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%

63 42 21 60 15 9 2
89% 88% 91% 88% 83% 90% 67%

64 44 20 62 17 9 3
90% 92% 87% 91% 94% 90% 100%

65 43 22 60 17 9 3
92% 90% 96% 88% 94% 90% 100%

62 43 20 61 18 6 3
 87% 90% 87% 90% 100% 60% 100%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%
41 19 10 33 8 9 6
33% 23% 33% 34% 21% 20% 21%

75 58 15 56 28 34 20
60% 70% 50% 58% 74% 76% 71%
U U
9 6 5 7 2 1 2
7% 7% 17% 7% 5% 2% 7%
X
1 0 0 0 0 1 0
1% - - - - 2% -
116 77 25 89 36 43 26
92% 93% 83% 93% 95% 96% 93%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%
42 18 9 33 8 10 8
33% 22% 30% 34% 21% 22% 29%

69 55 16 49 27 32 16
55% 66% 53% 51% 71% 71% 57%
V V
14 10 5 13 3 3 4
11% 12% 17% 14% 8% 7% 14%
 1 0 0 1 0 0 0
1% - - 1% - - -
111 73 25 82 35 42 24
88% 88% 83% 85% 92% 93% 86%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%
42 18 11 35 8 6 6
33% 22% 37% 36% 21% 13% 21%
X X
65 54 14 48 25 32 19
52% 65% 47% 50% 66% 71% 68%
UV
19 11 5 13 5 7 3
15% 13% 17% 14% 13% 16% 11%
0 0 0 0 0 0 0
- - - - - - -
107 72 25 83 33 38 25
85% 87% 83% 86% 87% 84% 89%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%
35 22 9 33 6 9 5
28% 27% 30% 34% 16% 20% 18%
W
75 49 15 52 28 29 20
60% 59% 50% 54% 74% 64% 71%
UV
 16 11 5 11 4 7 3
13% 13% 17% 11% 11% 16% 11%
0 1 1 0 0 0 0
- 1% 3% - - - -

110 71 24 85 34 38 25
87% 86% 80% 89% 89% 84% 89%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%

116 77 25 89 36 43 26
92% 93% 83% 93% 95% 96% 93%

111 73 25 82 35 42 24
88% 88% 83% 85% 92% 93% 86%

107 72 25 83 33 38 25
85% 87% 83% 86% 87% 84% 89%

110 71 24 85 34 38 25
87% 86% 80% 89% 89% 84% 89%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
 0 1 0 0 0 1 0
- 33% - - - 50% -
2 2 1 1 1 1 2
100% 67% 100% 100% 100% 50% 100%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
0 2 0 0 1 1 1
- 67% - - 100% 50% 50%
2 1 1 1 0 1 1
100% 33% 100% 100% - 50% 50%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
0 1 0 0 0 1 0
- 33% - - - 50% -
 2 1 1 1 1 0 2
100% 33% 100% 100% 100% - 100%
0 1 0 0 0 1 0
- 33% - - - 50% -
0 0 0 0 0 0 0
- - - - - - -
2 2 1 1 1 1 2
100% 67% 100% 100% 100% 50% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
1 2 0 1 1 1 1
50% 67% - 100% 100% 50% 50%
1 1 1 0 0 1 1
50% 33% 100% - - 50% 50%
0 0 0 0 0 0 0
- - - - - - -
1 2 0 1 1 1 1
50% 67% - 100% 100% 50% 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
 2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

2 2 1 1 1 1 2
100% 67% 100% 100% 100% 50% 100%

1 2 0 1 1 1 1
50% 67% - 100% 100% 50% 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%

46 39 5 53 11 16 9
42% 43% 42% 48% 29% 41% 39%
W

48 38 5 42 22 17 9
44% 42% 42% 38% 58% 44% 39%
V

13 13 2 15 4 5 4
12% 14% 17% 14% 11% 13% 17%

2 1 0 1 1 1 1
2% 1% - 1% 3% 3% 4%

94 77 10 95 33 33 18
86% 85% 83% 86% 87% 85% 78%

15 14 2 16 5 6 5
14% 15% 17% 14% 13% 15% 22%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%

33 54 20 46 18 3 10
36% 46% 47% 41% 47% 19% 67%
Z

44 44 17 47 15 9 3
48% 37% 40% 42% 39% 56% 20%

13 16 6 15 4 4 2
14% 14% 14% 13% 11% 25% 13%

1 4 0 4 1 0 0
1% 3% - 4% 3% - -
77 98 37 93 33 12 13
85% 83% 86% 83% 87% 75% 87%
14 20 6 19 5 4 2
15% 17% 14% 17% 13% 25% 13%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%

51 60 19 73 12 7 11
46% 49% 43% 53% 35% 41% 46%
 37 39 16 37 16 7 10
33% 32% 36% 27% 47% 41% 42%
V a

22 19 9 25 4 3 2
20% 16% 20% 18% 12% 18% 8%

2 4 0 4 2 0 1
2% 3% - 3% 6% - 4%
88 99 35 110 28 14 21
79% 81% 80% 79% 82% 82% 88%
24 23 9 29 6 3 3
21% 19% 20% 21% 18% 18% 13%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%

36 24 7 37 9 7 2
51% 50% 30% 54% 50% 70% 67%
U

23 16 8 20 8 3 0
32% 33% 35% 29% 44% 30% -

9 7 6 9 1 0 1
13% 15% 26% 13% 6% - 33%

3 1 2 2 0 0 0
 4% 2% 9% 3% - - -

59 40 15 57 17 10 2
83% 83% 65% 84% 94% 100% 67%
U U
12 8 8 11 1 0 1
17% 17% 35% 16% 6% - 33%
WX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%

55 35 17 43 13 17 14
44% 42% 57% 45% 34% 38% 50%

50 30 10 41 13 16 10
40% 36% 33% 43% 34% 36% 36%

18 17 2 12 11 10 4
14% 20% 7% 13% 29% 22% 14%
UV

3 1 1 0 1 2 0
2% 1% 3% - 3% 4% -
V
105 65 27 84 26 33 24
83% 78% 90% 88% 68% 73% 86%
W WX
21 18 3 12 12 12 4
17% 22% 10% 13% 32% 27% 14%
UV V
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

2 0 1 1 0 0 1
100% - 100% 100% - - 50%

0 0 0 0 0 0 0
- - - - - - -

0 2 0 0 1 1 1
- 67% - - 100% 50% 50%

0 1 0 0 0 1 0
- 33% - - - 50% -
2 0 1 1 0 0 1
100% - 100% 100% - - 50%
0 3 0 0 1 2 1
- 100% - - 100% 100% 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%

86 71 11 91 26 29 15
79% 78% 92% 82% 68% 74% 65%
 23 20 1 20 12 10 8
21% 22% 8% 18% 32% 26% 35%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%

73 91 32 90 29 13 13
80% 77% 74% 80% 76% 81% 87%

18 27 11 22 9 3 2
20% 23% 26% 20% 24% 19% 13%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%

91 92 35 108 29 11 15
81% 75% 80% 78% 85% 65% 63%

21 30 9 31 5 6 9
19% 25% 20% 22% 15% 35% 38%
a
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%

57 41 17 57 15 9 2
80% 85% 74% 84% 83% 90% 67%

14 7 6 11 3 1 1
20% 15% 26% 16% 17% 10% 33%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%

92 56 19 75 22 32 20
73% 67% 63% 78% 58% 71% 71%
W

34 27 11 21 16 13 8
27% 33% 37% 22% 42% 29% 29%
V
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

1 1 0 1 1 0 1
50% 33% - 100% 100% - 50%

1 2 1 0 0 2 1
50% 67% 100% - - 100% 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%
58 51 7 59 19 24 12
53% 56% 58% 53% 50% 62% 52%
46 33 4 44 17 14 9
42% 36% 33% 40% 45% 36% 39%
5 6 1 7 2 1 2
5% 7% 8% 6% 5% 3% 9%

0 1 0 1 0 0 0
- 1% - 1% - - -
104 84 11 103 36 38 21
95% 92% 92% 93% 95% 97% 91%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%
46 61 19 57 20 11 11
51% 52% 44% 51% 53% 69% 73%
Z
39 52 20 50 16 5 4
43% 44% 47% 45% 42% 31% 27%
6 5 4 5 2 0 0
7% 4% 9% 4% 5% - -
0 0 0 0 0 0 0
- - - - - - -
85 113 39 107 36 16 15
93% 96% 91% 96% 95% 100% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
62 61 17 76 17 13 16
55% 50% 39% 55% 50% 76% 67%
U Z
45 46 21 52 15 3 6
40% 38% 48% 37% 44% 18% 25%
X
4 14 4 11 2 1 2
4% 11% 9% 8% 6% 6% 8%
S
1 1 2 0 0 0 0
1% 1% 5% - - - -
V
107 107 38 128 32 16 22
96% 88% 86% 92% 94% 94% 92%
T
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%
41 34 14 43 13 5 3
58% 71% 61% 63% 72% 50% 100%
26 11 9 20 5 3 0
37% 23% 39% 29% 28% 30% -
3 3 0 5 0 1 0
4% 6% - 7% - 10% -
1 0 0 0 0 1 0
1% - - - - 10% -
AV
67 45 23 63 18 8 3
94% 94% 100% 93% 100% 80% 100%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%
72 47 20 54 18 27 16
57% 57% 67% 56% 47% 60% 57%

53 31 8 40 20 16 10
42% 37% 27% 42% 53% 36% 36%
U
1 5 2 2 0 2 2
1% 6% 7% 2% - 4% 7%
S
0 0 0 0 0 0 0
- - - - - - -
 125 78 28 94 38 43 26
99% 94% 93% 98% 100% 96% 93%
T

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
0 2 0 0 1 1 1
- 67% - - 100% 50% 50%
2 1 1 1 0 1 1
100% 33% 100% 100% - 50% 50%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%
31 19 3 30 8 9 6
28% 21% 25% 27% 21% 23% 26%

21 15 4 23 7 2 4
19% 16% 33% 21% 18% 5% 17%
X X

58 45 9 54 19 21 11
53% 49% 75% 49% 50% 54% 48%
 32 20 4 32 8 8 4
29% 22% 33% 29% 21% 21% 17%

45 45 7 56 15 12 9
41% 49% 58% 50% 39% 31% 39%
X

34 33 8 37 8 14 11
31% 36% 67% 33% 21% 36% 48%
AVW
40 19 6 32 13 8 3
37% 21% 50% 29% 34% 21% 13%
T

40 28 6 41 10 11 8
37% 31% 50% 37% 26% 28% 35%

39 31 7 42 11 10 9
36% 34% 58% 38% 29% 26% 39%
X
1 1 0 1 0 1 0
1% 1% - 1% - 3% -
96 79 11 99 31 34 16
88% 87% 92% 89% 82% 87% 70%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%
28 33 17 35 6 3 3
31% 28% 40% 31% 16% 19% 20%
W
21 20 10 18 11 2 1
23% 17% 23% 16% 29% 13% 7%
 53 53 30 45 21 10 7
58% 45% 70% 40% 55% 63% 47%
AV

21 24 7 25 9 4 3
23% 20% 16% 22% 24% 25% 20%

41 58 20 54 18 7 6
45% 49% 47% 48% 47% 44% 40%

30 51 11 46 18 6 5
33% 43% 26% 41% 47% 38% 33%
U
29 36 15 37 9 4 4
32% 31% 35% 33% 24% 25% 27%

30 40 14 37 10 9 8
33% 34% 33% 33% 26% 56% 53%
W

28 45 15 41 13 4 7
31% 38% 35% 37% 34% 25% 47%
1 0 0 1 0 0 1
1% - - 1% - - 7%
AZa
84 104 41 97 35 15 13
92% 88% 95% 87% 92% 94% 87%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
22 37 12 33 9 5 6
20% 30% 27% 24% 26% 29% 25%

30 34 10 39 12 3 3
 27% 28% 23% 28% 35% 18% 13%

64 54 23 68 18 9 10
57% 44% 52% 49% 53% 53% 42%

35 32 9 41 9 8 4
31% 26% 20% 29% 26% 47% 17%
U

49 57 22 57 18 9 8
44% 47% 50% 41% 53% 53% 33%

44 45 20 48 15 6 11
39% 37% 45% 35% 44% 35% 46%
52 48 20 57 17 6 12
46% 39% 45% 41% 50% 35% 50%

49 58 20 63 15 9 11
44% 48% 45% 45% 44% 53% 46%

43 51 17 49 19 9 8
38% 42% 39% 35% 56% 53% 33%
V
0 1 0 1 0 0 0
- 1% - 1% - - -
105 106 38 125 32 16 19
94% 87% 86% 90% 94% 94% 79%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%
31 18 11 27 9 2 0
 44% 38% 48% 40% 50% 20% -
22 16 10 22 4 2 1
31% 33% 43% 32% 22% 20% 33%

37 23 12 30 11 7 1
52% 48% 52% 44% 61% 70% 33%

31 22 11 31 7 4 0
44% 46% 48% 46% 39% 40% -

38 20 8 33 11 6 2
54% 42% 35% 49% 61% 60% 67%

26 18 10 23 5 6 0
37% 38% 43% 34% 28% 60% -
30 25 15 28 7 5 1
42% 52% 65% 41% 39% 50% 33%

33 23 11 31 9 5 2
46% 48% 48% 46% 50% 50% 67%

24 25 8 31 6 4 2
34% 52% 35% 46% 33% 40% 67%
0 0 0 0 0 0 0
- - - - - - -
65 43 21 61 17 9 3
92% 90% 91% 90% 94% 90% 100%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%
26 14 6 22 6 6 2
21% 17% 20% 23% 16% 13% 7%

25 13 5 21 8 4 4
20% 16% 17% 22% 21% 9% 14%
 62 40 13 47 15 27 10
49% 48% 43% 49% 39% 60% 36%

19 11 6 16 4 4 3
15% 13% 20% 17% 11% 9% 11%

54 39 12 48 13 20 13
43% 47% 40% 50% 34% 44% 46%

46 38 11 41 14 18 8
37% 46% 37% 43% 37% 40% 29%

44 29 10 28 16 19 7
35% 35% 33% 29% 42% 42% 25%

40 30 13 32 14 11 10
32% 36% 43% 33% 37% 24% 36%

31 23 6 29 12 7 9
25% 28% 20% 30% 32% 16% 32%

2 0 0 1 0 1 0
2% - - 1% - 2% -
106 71 23 85 33 36 21
84% 86% 77% 89% 87% 80% 75%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%
0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 1 0 1
 - 33% - - 100% - 50%

0 1 0 0 1 0 1
- 33% - - 100% - 50%

0 0 0 0 0 0 0
- - - - - - -

1 2 0 1 1 1 1
50% 67% - 100% 100% 50% 50%

1 0 0 1 0 0 0
50% - - 100% - - -
1 1 1 0 1 0 2
50% 33% 100% - 100% - 100%

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 1 0 0 0 1 0
- 33% - - - 50% -
1 2 0 1 1 1 1
50% 67% - 100% 100% 50% 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
109 91 12 111 38 39 23
100% 100% 100% 100% 100% 100% 100%

36 23 3 31 17 8 7
33% 25% 25% 28% 45% 21% 30%
X

19 18 3 24 8 2 3
17% 20% 25% 22% 21% 5% 13%
X X
 25 14 5 21 9 4 4
23% 15% 42% 19% 24% 10% 17%
X

16 11 1 19 4 3 1
15% 12% 8% 17% 11% 8% 4%

17 9 3 17 5 1 1
16% 10% 25% 15% 13% 3% 4%
X X

39 42 7 45 16 13 13
36% 46% 58% 41% 42% 33% 57%

36 28 4 46 10 4 6
33% 31% 33% 41% 26% 10% 26%
X

16 19 2 24 5 4 4
15% 21% 17% 22% 13% 10% 17%

38 29 7 37 14 9 9
35% 32% 58% 33% 37% 23% 39%
X

18 9 1 14 7 5 1
17% 10% 8% 13% 18% 13% 4%

0 0 0 0 0 0 0
- - - - - - -

16 11 2 9 4 12 4
15% 12% 17% 8% 11% 31% 17%
AVW
37 27 6 39 13 6 5
34% 30% 50% 35% 34% 15% 22%
X X
64 56 9 72 23 16 16
59% 62% 75% 65% 61% 41% 70%
 X X

53 42 5 57 20 13 9
49% 46% 42% 51% 53% 33% 39%

48 33 7 47 17 10 9
44% 36% 58% 42% 45% 26% 39%
X
30 22 4 31 11 6 3
28% 24% 33% 28% 29% 15% 13%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
91 118 43 112 38 16 15
100% 100% 100% 100% 100% 100% 100%

34 36 12 36 16 6 6
37% 31% 28% 32% 42% 38% 40%

13 17 7 17 6 0 1
14% 14% 16% 15% 16% - 7%

21 32 10 27 11 5 3
23% 27% 23% 24% 29% 31% 20%

21 16 5 19 6 7 5
23% 14% 12% 17% 16% 44% 33%
AUVW

20 19 7 23 5 4 2
22% 16% 16% 21% 13% 25% 13%

29 51 14 41 18 7 10
32% 43% 33% 37% 47% 44% 67%
AZ

31 32 12 37 11 3 8
34% 27% 28% 33% 29% 19% 53%
a

10 19 6 15 6 2 1
11% 16% 14% 13% 16% 13% 7%

22 44 14 37 13 2 7
24% 37% 33% 33% 34% 13% 47%
S

21 17 9 20 7 2 2
23% 14% 21% 18% 18% 13% 13%
0 0 0 0 0 0 0
- - - - - - -

14 10 6 13 4 1 2
15% 8% 14% 12% 11% 6% 13%

29 44 16 39 13 5 4
32% 37% 37% 35% 34% 31% 27%

46 66 19 62 21 10 12
51% 56% 44% 55% 55% 63% 80%
Aa

48 57 19 58 20 8 8
53% 48% 44% 52% 53% 50% 53%

37 54 19 51 16 5 8
41% 46% 44% 46% 42% 31% 53%

28 28 13 32 9 2 3
31% 24% 30% 29% 24% 13% 20%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%

34 40 17 39 11 7 6
30% 33% 39% 28% 32% 41% 25%

26 22 7 27 9 5 4
23% 18% 16% 19% 26% 29% 17%

34 30 14 37 9 4 7
30% 25% 32% 27% 26% 24% 29%

29 31 9 36 10 5 5
26% 25% 20% 26% 29% 29% 21%

32 32 11 45 7 1 4
29% 26% 25% 32% 21% 6% 17%
X

52 45 18 55 16 8 6
46% 37% 41% 40% 47% 47% 25%

31 43 14 44 12 4 8
28% 35% 32% 32% 35% 24% 33%

30 29 12 36 7 4 4
27% 24% 27% 26% 21% 24% 17%

49 38 19 45 20 3 9
44% 31% 43% 32% 59% 18% 38%
T AVX

27 21 10 25 10 3 2
24% 17% 23% 18% 29% 18% 8%
0 0 0 0 0 0 0
- - - - - - -
 8 15 5 12 4 2 4
7% 12% 11% 9% 12% 12% 17%

48 43 18 52 14 7 10
43% 35% 41% 37% 41% 41% 42%
64 66 22 78 20 10 10
57% 54% 50% 56% 59% 59% 42%

62 68 27 76 17 10 9
55% 56% 61% 55% 50% 59% 38%

65 55 24 71 21 4 10
58% 45% 55% 51% 62% 24% 42%
T X X X
43 34 14 44 13 6 5
38% 28% 32% 32% 38% 35% 21%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

71 48 23 68 18 10 3
100% 100% 100% 100% 100% 100% 100%

27 21 9 27 7 5 0
38% 44% 39% 40% 39% 50% -

23 17 6 25 7 2 1
32% 35% 26% 37% 39% 20% 33%

25 17 7 29 5 1 1
35% 35% 30% 43% 28% 10% 33%

22 21 8 25 6 4 1
31% 44% 35% 37% 33% 40% 33%
 27 12 8 23 5 3 1
38% 25% 35% 34% 28% 30% 33%

34 17 12 27 8 4 1
48% 35% 52% 40% 44% 40% 33%

24 25 12 26 8 3 2
34% 52% 52% 38% 44% 30% 67%

22 14 4 22 7 3 0
31% 29% 17% 32% 39% 30% -

28 20 8 27 11 2 2
39% 42% 35% 40% 61% 20% 67%
X

21 16 6 23 5 3 1
30% 33% 26% 34% 28% 30% 33%

0 0 0 0 0 0 0
- - - - - - -

5 1 0 3 0 3 0
7% 2% - 4% - 30% -
AUVW
38 22 8 42 8 2 1
54% 46% 35% 62% 44% 20% 33%
UX
44 33 18 42 12 5 3
62% 69% 78% 62% 67% 50% 100%

44 30 13 43 11 7 1
62% 63% 57% 63% 61% 70% 33%
43 24 12 39 12 4 3
61% 50% 52% 57% 67% 40% 100%
32 24 8 37 8 3 1
45% 50% 35% 54% 44% 30% 33%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
126 83 30 96 38 45 28
100% 100% 100% 100% 100% 100% 100%

33 20 5 24 12 12 7
26% 24% 17% 25% 32% 27% 25%

12 7 2 11 5 1 2
10% 8% 7% 11% 13% 2% 7%

23 11 4 18 3 9 1
18% 13% 13% 19% 8% 20% 4%

16 7 4 12 4 3 3
13% 8% 13% 13% 11% 7% 11%

18 10 4 16 5 3 3
14% 12% 13% 17% 13% 7% 11%

49 31 7 41 15 17 8
39% 37% 23% 43% 39% 38% 29%

36 32 10 32 12 14 4
29% 39% 33% 33% 32% 31% 14%

14 7 4 11 5 1 1
11% 8% 13% 11% 13% 2% 4%

43 37 7 37 18 18 7
34% 45% 23% 39% 47% 40% 25%
U
 9 4 3 7 2 1 3
7% 5% 10% 7% 5% 2% 11%

0 0 0 0 0 0 0
- - - - - - -

20 8 9 7 5 7 8
16% 10% 30% 7% 13% 16% 29%
AV AZa
30 15 5 24 7 9 3
24% 18% 17% 25% 18% 20% 11%
63 44 11 53 20 23 10
50% 53% 37% 55% 53% 51% 36%

56 30 11 42 17 16 11
44% 36% 37% 44% 45% 36% 39%
53 42 10 46 20 19 8
42% 51% 33% 48% 53% 42% 29%

18 9 4 15 6 2 4
14% 11% 13% 16% 16% 4% 14%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
2 3 1 1 1 2 2
100% 100% 100% 100% 100% 100% 100%

1 0 0 1 0 0 0
50% - - 100% - - -

0 0 0 0 0 0 0
- - - - - - -

0 1 0 0 0 1 0
- 33% - - - 50% -
 0 0 0 0 0 0 0
- - - - - - -

0 1 0 0 0 1 0
- 33% - - - 50% -

1 1 0 1 0 1 0
50% 33% - 100% - 50% -

1 1 1 0 0 1 1
50% 33% 100% - - 50% 50%

0 1 0 0 0 1 0
- 33% - - - 50% -

1 1 0 1 1 0 1
50% 33% - 100% 100% - 50%

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 1 0 0 0 1 0
- 33% - - - 50% -
0 1 0 0 0 1 0
- 33% - - - 50% -
2 1 1 1 0 1 1
100% 33% 100% 100% - 50% 50%

1 1 0 1 0 1 0
50% 33% - 100% - 50% -
1 2 0 1 1 1 1
50% 67% - 100% 100% 50% 50%
0 0 0 0 0 0 0
- - - - - - -
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%

43 46 16 55 14 4 7
38% 38% 36% 40% 41% 24% 29%

45 40 18 45 13 9 5
40% 33% 41% 32% 38% 53% 21%

55 55 26 58 19 7 11
49% 45% 59% 42% 56% 41% 46%
V

38 41 18 41 12 8 11
34% 34% 41% 29% 35% 47% 46%

35 30 8 40 13 4 4
31% 25% 18% 29% 38% 24% 17%

33 25 9 34 12 3 8
29% 20% 20% 24% 35% 18% 33%

24 20 9 26 7 2 2
21% 16% 20% 19% 21% 12% 8%

16 20 5 23 6 2 2
14% 16% 11% 17% 18% 12% 8%

33 29 13 35 11 3 2
29% 24% 30% 25% 32% 18% 8%

32 31 11 38 10 4 5
29% 25% 25% 27% 29% 24% 21%
0 0 0 0 0 0 0
- - - - - - -
 7 11 3 10 3 2 3
6% 9% 7% 7% 9% 12% 13%
84 83 32 98 26 11 14
75% 68% 73% 71% 76% 65% 58%
58 60 22 68 19 9 13
52% 49% 50% 49% 56% 53% 54%

33 25 9 34 12 3 8
29% 20% 20% 24% 35% 18% 33%
31 31 11 40 8 3 3
28% 25% 25% 29% 24% 18% 13%

46 44 16 55 14 5 6
41% 36% 36% 40% 41% 29% 25%
74 69 25 84 25 9 16
66% 57% 57% 60% 74% 53% 67%

58 56 21 72 15 6 8
52% 46% 48% 52% 44% 35% 33%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

33 25 9 34 12 3 8
100% 100% 100% 100% 100% 100% 100%

20 19 6 22 8 3 5
61% 76% 67% 65% 67% 100% 63%

18 14 4 20 6 2 4
55% 56% 44% 59% 50% 67% 50%

16 12 4 18 4 2 4
48% 48% 44% 53% 33% 67% 50%
 14 9 3 13 5 2 2
42% 36% 33% 38% 42% 67% 25%

15 14 3 17 6 3 2
45% 56% 33% 50% 50% 100% 25%

10 10 3 9 6 2 1
30% 40% 33% 26% 50% 67% 13%

20 14 6 14 11 3 4
61% 56% 67% 41% 92% 100% 50%
AV

10 11 4 11 4 2 3
30% 44% 44% 32% 33% 67% 38%

23 19 7 22 10 3 6
70% 76% 78% 65% 83% 100% 75%

15 12 5 12 7 3 3
45% 48% 56% 35% 58% 100% 38%
V

23 16 5 23 8 3 4
70% 64% 56% 68% 67% 100% 50%

15 16 4 18 6 3 3
45% 64% 44% 53% 50% 100% 38%
1 0 0 1 0 0 0
3% - - 3% - - -

31 24 9 31 12 3 8
94% 96% 100% 91% 100% 100% 100%

23 19 5 28 6 3 5
 70% 76% 56% 82% 50% 100% 63%
W

21 16 6 17 11 3 4
64% 64% 67% 50% 92% 100% 50%
V

26 21 6 29 9 3 5
79% 84% 67% 85% 75% 100% 63%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
29 35 8 37 14 5 6
26% 29% 18% 27% 41% 29% 25%
U
48 56 18 58 20 8 9
43% 46% 41% 42% 59% 47% 38%
38 31 11 40 13 5 1
34% 25% 25% 29% 38% 29% 4%

42 51 17 52 17 7 9
38% 42% 39% 37% 50% 41% 38%

37 35 12 44 9 7 12
33% 29% 27% 32% 26% 41% 50%
a

33 19 10 31 7 4 8
29% 16% 23% 22% 21% 24% 33%
T
29 28 11 33 9 4 3
26% 23% 25% 24% 26% 24% 13%
44 39 18 43 17 5 8
 39% 32% 41% 31% 50% 29% 33%
V
26 33 14 25 12 8 4
23% 27% 32% 18% 35% 47% 17%
V V

31 27 8 38 9 3 1
28% 22% 18% 27% 26% 18% 4%

25 30 9 33 9 4 2
22% 25% 20% 24% 26% 24% 8%

34 33 12 40 10 5 3
30% 27% 27% 29% 29% 29% 13%
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%

41 35 20 36 15 5 6
37% 29% 45% 26% 44% 29% 25%
V V

35 39 17 36 14 7 7
31% 32% 39% 26% 41% 41% 29%
 37 45 15 46 13 8 7
33% 37% 34% 33% 38% 47% 29%

35 36 14 41 10 6 6
31% 30% 32% 29% 29% 35% 25%

30 33 11 38 10 4 2
27% 27% 25% 27% 29% 24% 8%

26 35 9 36 12 4 9
23% 29% 20% 26% 35% 24% 38%

32 31 14 32 8 9 5
29% 25% 32% 23% 24% 53% 21%
AVW

37 33 14 37 12 7 8
33% 27% 32% 27% 35% 41% 33%
 35 43 18 43 12 5 9
31% 35% 41% 31% 35% 29% 38%

36 38 18 39 11 6 6
32% 31% 41% 28% 32% 35% 25%

34 29 12 35 10 6 3
30% 24% 27% 25% 29% 35% 13%

39 30 14 37 13 5 3
35% 25% 32% 27% 38% 29% 13%

0 0 0 0 0 0 0
- - - - - - -
5 4 1 7 0 1 2
4% 3% 2% 5% - 6% 8%
a

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
41 35 20 36 15 5 6
37% 29% 45% 26% 44% 29% 25%
V V
35 39 17 36 14 7 7
31% 32% 39% 26% 41% 41% 29%

37 45 15 46 13 8 7
33% 37% 34% 33% 38% 47% 29%

35 36 14 41 10 6 6
31% 30% 32% 29% 29% 35% 25%

30 33 11 38 10 4 2
27% 27% 25% 27% 29% 24% 8%

26 35 9 36 12 4 9
23% 29% 20% 26% 35% 24% 38%
32 31 14 32 8 9 5
29% 25% 32% 23% 24% 53% 21%
AVW
37 33 14 37 12 7 8
33% 27% 32% 27% 35% 41% 33%

35 43 18 43 12 5 9
31% 35% 41% 31% 35% 29% 38%
36 38 18 39 11 6 6
32% 31% 41% 28% 32% 35% 25%

34 29 12 35 10 6 3
30% 24% 27% 25% 29% 35% 13%
39 30 14 37 13 5 3
35% 25% 32% 27% 38% 29% 13%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

 S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
51 50 19 63 12 7 9
46% 41% 43% 45% 35% 41% 38%
55 49 18 62 17 7 8
49% 40% 41% 45% 50% 41% 33%

29 30 8 39 8 4 6
26% 25% 18% 28% 24% 24% 25%
49 44 20 51 17 5 4
44% 36% 45% 37% 50% 29% 17%

58 58 21 68 22 5 9
52% 48% 48% 49% 65% 29% 38%
X
36 44 15 44 16 5 7
32% 36% 34% 32% 47% 29% 29%
35 34 11 42 11 5 6
31% 28% 25% 30% 32% 29% 25%
0 0 0 0 0 0 0
- - - - - - -

10 16 7 12 2 5 3
9% 13% 16% 9% 6% 29% 13%
AVW
102 106 37 127 32 12 21
91% 87% 84% 91% 94% 71% 88%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
35 52 14 59 11 3 9
 31% 43% 32% 42% 32% 18% 38%
25 27 14 24 9 5 6
22% 22% 32% 17% 26% 29% 25%
V
52 43 16 56 14 9 9
46% 35% 36% 40% 41% 53% 38%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

51 50 19 63 12 7 9
100% 100% 100% 100% 100% 100% 100%
11 23 5 27 2 0 3
22% 46% 26% 43% 17% - 33%
S X
7 9 6 7 2 1 2
14% 18% 32% 11% 17% 14% 22%
V
33 18 8 29 8 6 4
65% 36% 42% 46% 67% 86% 44%
T

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

55 49 18 62 17 7 8
100% 100% 100% 100% 100% 100% 100%
15 17 4 23 5 0 2
27% 35% 22% 37% 29% - 25%
 11 9 6 8 4 2 1
20% 18% 33% 13% 24% 29% 13%
V
29 23 8 31 8 5 5
53% 47% 44% 50% 47% 71% 63%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

29 30 8 39 8 4 6
100% 100% 100% 100% 100% 100% 100%
7 14 2 15 4 0 2
24% 47% 25% 38% 50% - 33%
6 5 2 6 1 2 0
21% 17% 25% 15% 13% 50% -
16 11 4 18 3 2 4
55% 37% 50% 46% 38% 50% 67%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

49 44 20 51 17 5 4
100% 100% 100% 100% 100% 100% 100%
11 17 5 19 4 0 2
22% 39% 25% 37% 24% - 50%
12 10 8 9 5 0 1
24% 23% 40% 18% 29% - 25%
26 17 7 23 8 5 1
53% 39% 35% 45% 47% 100% 25%
AUV
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

58 58 21 68 22 5 9
100% 100% 100% 100% 100% 100% 100%
17 24 6 30 5 0 6
29% 41% 29% 44% 23% - 67%
14 15 8 11 7 3 1
24% 26% 38% 16% 32% 60% 11%
V V
27 19 7 27 10 2 2
47% 33% 33% 40% 45% 40% 22%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

36 44 15 44 16 5 7
100% 100% 100% 100% 100% 100% 100%
10 17 6 15 6 0 3
28% 39% 40% 34% 38% - 43%
8 10 4 9 3 2 2
22% 23% 27% 20% 19% 40% 29%

18 17 5 20 7 3 2
50% 39% 33% 45% 44% 60% 29%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

35 34 11 42 11 5 6
100% 100% 100% 100% 100% 100% 100%
13 11 2 17 5 0 1
37% 32% 18% 40% 45% - 17%
10 11 5 9 3 4 4
29% 32% 45% 21% 27% 80% 67%
AV
12 12 4 16 3 1 1
34% 35% 36% 38% 27% 20% 17%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

-** -** -** -** -** -** -**

- ** - ** - ** - ** - ** - ** - **
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%

29 35 16 31 12 5 4
26% 29% 36% 22% 35% 29% 17%

43 38 10 42 17 12 6
38% 31% 23% 30% 50% 71% 25%
UV AUV

45 49 18 54 14 8 12
40% 40% 41% 39% 41% 47% 50%

39 36 14 34 18 9 5
35% 30% 32% 24% 53% 53% 21%
AV V

35 39 14 44 12 4 3
31% 32% 32% 32% 35% 24% 13%

45 48 15 56 15 7 8
40% 39% 34% 40% 44% 41% 33%

36 31 11 43 10 3 7
32% 25% 25% 31% 29% 18% 29%

35 41 12 40 17 7 10
31% 34% 27% 29% 50% 41% 42%
AUV

29 32 10 36 9 6 3
26% 26% 23% 26% 26% 35% 13%
 38 30 9 38 12 9 4
34% 25% 20% 27% 35% 53% 17%
AUV
0 0 0 0 0 0 0
- - - - - - -
8 11 6 11 1 1 3
7% 9% 14% 8% 3% 6% 13%

85 90 32 104 27 12 15
76% 74% 73% 75% 79% 71% 63%

57 55 16 67 17 12 10
51% 45% 36% 48% 50% 71% 42%
U
45 48 15 56 15 7 8
40% 39% 34% 40% 44% 41% 33%

35 41 12 40 17 7 10
31% 34% 27% 29% 50% 41% 42%
AUV
53 50 15 60 16 12 6
47% 41% 34% 43% 47% 71% 25%
AUV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

51 50 19 63 12 7 9
100% 100% 100% 100% 100% 100% 100%

20 19 9 20 8 2 3
39% 38% 47% 32% 67% 29% 33%
V
 24 19 5 24 8 6 3
47% 38% 26% 38% 67% 86% 33%
U AUV

28 27 10 33 9 3 4
55% 54% 53% 52% 75% 43% 44%

20 20 8 17 10 5 2
39% 40% 42% 27% 83% 71% 22%
AUV V

18 17 7 21 5 2 2
35% 34% 37% 33% 42% 29% 22%

22 29 10 33 5 3 4
43% 58% 53% 52% 42% 43% 44%

21 20 6 26 6 3 5
41% 40% 32% 41% 50% 43% 56%

22 23 7 26 8 4 6
43% 46% 37% 41% 67% 57% 67%

17 18 7 21 5 2 2
33% 36% 37% 33% 42% 29% 22%

25 18 7 24 6 6 3
49% 36% 37% 38% 50% 86% 33%
AUV
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

47 42 17 54 12 6 7
92% 84% 89% 86% 100% 86% 78%

30 28 8 36 8 6 6
 59% 56% 42% 57% 67% 86% 67%
22 29 10 33 5 3 4
43% 58% 53% 52% 42% 43% 44%

22 23 7 26 8 4 6
43% 46% 37% 41% 67% 57% 67%
33 26 11 35 7 6 4
65% 52% 58% 56% 58% 86% 44%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

55 49 18 62 17 7 8
100% 100% 100% 100% 100% 100% 100%

21 23 10 22 8 4 3
38% 47% 56% 35% 47% 57% 38%

31 19 8 26 10 6 3
56% 39% 44% 42% 59% 86% 38%
V

26 26 11 28 8 5 5
47% 53% 61% 45% 47% 71% 63%

26 23 7 24 12 6 4
47% 47% 39% 39% 71% 86% 50%
V V

21 25 10 26 8 2 2
38% 51% 56% 42% 47% 29% 25%
 32 25 10 32 11 4 4
58% 51% 56% 52% 65% 57% 50%

28 21 9 29 9 2 4
51% 43% 50% 47% 53% 29% 50%

19 20 8 17 10 4 3
35% 41% 44% 27% 59% 57% 38%
V

18 18 5 22 5 4 1
33% 37% 28% 35% 29% 57% 13%

19 19 5 19 9 5 2
35% 39% 28% 31% 53% 71% 25%
V
0 0 0 0 0 0 0
- - - - - - -
1 0 0 1 0 0 0
2% - - 2% - - -

47 45 16 55 14 7 7
85% 92% 89% 89% 82% 100% 88%

40 29 12 41 10 6 5
73% 59% 67% 66% 59% 86% 63%
32 25 10 32 11 4 4
58% 51% 56% 52% 65% 57% 50%

19 20 8 17 10 4 3
35% 41% 44% 27% 59% 57% 38%
V
27 27 7 32 9 6 2
49% 55% 39% 52% 53% 86% 25%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

29 30 8 39 8 4 6
100% 100% 100% 100% 100% 100% 100%

10 15 5 13 6 1 2
34% 50% 63% 33% 75% 25% 33%
V

15 13 3 15 6 4 2
52% 43% 38% 38% 75% 100% 33%
AV

14 16 4 20 5 1 3
48% 53% 50% 51% 63% 25% 50%

16 15 4 19 6 2 2
55% 50% 50% 49% 75% 50% 33%

12 17 4 19 5 1 1
41% 57% 50% 49% 63% 25% 17%

17 12 5 14 7 3 2
59% 40% 63% 36% 88% 75% 33%
AV

16 19 3 25 5 2 4
55% 63% 38% 64% 63% 50% 67%

10 13 2 13 6 2 3
34% 43% 25% 33% 75% 50% 50%
V

12 14 4 14 5 3 1
41% 47% 50% 36% 63% 75% 17%
 16 11 2 15 7 3 2
55% 37% 25% 38% 88% 75% 33%
AUV
0 0 0 0 0 0 0
- - - - - - -
1 0 0 1 0 0 0
3% - - 3% - - -

23 29 7 35 8 2 5
79% 97% 88% 90% 100% 50% 83%
S X

21 22 4 29 6 4 4
72% 73% 50% 74% 75% 100% 67%
17 12 5 14 7 3 2
59% 40% 63% 36% 88% 75% 33%
AV

10 13 2 13 6 2 3
34% 43% 25% 33% 75% 50% 50%
V
20 18 4 23 7 4 3
69% 60% 50% 59% 88% 100% 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

49 44 20 51 17 5 4
100% 100% 100% 100% 100% 100% 100%

18 17 11 14 8 2 1
37% 39% 55% 27% 47% 40% 25%
V

23 18 7 21 9 4 1
47% 41% 35% 41% 53% 80% 25%

22 25 11 25 9 2 2
45% 57% 55% 49% 53% 40% 50%

20 21 10 16 12 3 1
41% 48% 50% 31% 71% 60% 25%
AV

18 26 10 24 8 2 0
37% 59% 50% 47% 47% 40% -
S

22 23 7 27 10 1 1
45% 52% 35% 53% 59% 20% 25%

22 14 6 21 7 2 2
45% 32% 30% 41% 41% 40% 50%

19 20 7 17 11 4 2
39% 45% 35% 33% 65% 80% 50%
V V

18 14 4 21 6 1 1
37% 32% 20% 41% 35% 20% 25%

21 18 6 21 7 5 1
43% 41% 30% 41% 41% 100% 25%
AUVW
0 0 0 0 0 0 0
- - - - - - -
0 1 0 1 0 0 0
- 2% - 2% - - -

40 42 19 43 16 4 3
82% 95% 95% 84% 94% 80% 75%
S

30 24 11 30 9 4 2
 61% 55% 55% 59% 53% 80% 50%
22 23 7 27 10 1 1
45% 52% 35% 53% 59% 20% 25%

19 20 7 17 11 4 2
39% 45% 35% 33% 65% 80% 50%
V V
28 24 8 31 8 5 2
57% 55% 40% 61% 47% 100% 50%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

58 58 21 68 22 5 9
100% 100% 100% 100% 100% 100% 100%

21 20 8 19 11 3 1
36% 34% 38% 28% 50% 60% 11%

29 24 7 32 10 4 3
50% 41% 33% 47% 45% 80% 33%

23 29 11 28 9 4 3
40% 50% 52% 41% 41% 80% 33%

19 25 8 20 13 3 1
33% 43% 38% 29% 59% 60% 11%
V

22 25 8 28 9 2 2
38% 43% 38% 41% 41% 40% 22%
 30 27 9 33 12 3 3
52% 47% 43% 49% 55% 60% 33%

21 18 5 25 7 2 2
36% 31% 24% 37% 32% 40% 22%

24 27 9 27 12 3 5
41% 47% 43% 40% 55% 60% 56%

20 21 6 22 9 4 2
34% 36% 29% 32% 41% 80% 22%
AUV

20 23 8 24 8 3 2
34% 40% 38% 35% 36% 60% 22%
0 0 0 0 0 0 0
- - - - - - -
0 1 0 1 0 0 1
- 2% - 1% - - 11%
AZa

47 46 18 54 17 4 5
81% 79% 86% 79% 77% 80% 56%

34 31 9 42 10 4 4
59% 53% 43% 62% 45% 80% 44%
30 27 9 33 12 3 3
52% 47% 43% 49% 55% 60% 33%

24 27 9 27 12 3 5
41% 47% 43% 40% 55% 60% 56%
30 33 11 35 12 5 3
52% 57% 52% 51% 55% 100% 33%
AV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

36 44 15 44 16 5 7
100% 100% 100% 100% 100% 100% 100%

11 19 7 14 6 3 3
31% 43% 47% 32% 38% 60% 43%

14 21 7 15 9 4 3
39% 48% 47% 34% 56% 80% 43%

15 25 6 22 8 4 5
42% 57% 40% 50% 50% 80% 71%

20 18 7 18 9 4 3
56% 41% 47% 41% 56% 80% 43%

17 21 9 18 10 1 2
47% 48% 60% 41% 63% 20% 29%

20 22 8 24 8 2 3
56% 50% 53% 55% 50% 40% 43%

13 11 5 12 5 2 2
36% 25% 33% 27% 31% 40% 29%

14 21 6 16 10 3 4
39% 48% 40% 36% 63% 60% 57%

9 17 5 13 6 2 2
25% 39% 33% 30% 38% 40% 29%

14 19 8 17 5 3 1
39% 43% 53% 39% 31% 60% 14%
0 0 0 0 0 0 0
 - - - - - - -
0 0 0 0 0 0 0
- - - - - - -

30 38 12 37 14 5 6
83% 86% 80% 84% 88% 100% 86%

18 23 8 20 9 4 4
50% 52% 53% 45% 56% 80% 57%
20 22 8 24 8 2 3
56% 50% 53% 55% 50% 40% 43%

14 21 6 16 10 3 4
39% 48% 40% 36% 63% 60% 57%
17 26 9 23 7 4 2
47% 59% 60% 52% 44% 80% 29%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

35 34 11 42 11 5 6
100% 100% 100% 100% 100% 100% 100%

11 14 5 13 6 1 1
31% 41% 45% 31% 55% 20% 17%

16 12 6 13 6 3 2
46% 35% 55% 31% 55% 60% 33%

19 16 4 22 6 3 4
54% 47% 36% 52% 55% 60% 67%

17 14 5 16 7 3 3
49% 41% 45% 38% 64% 60% 50%
 15 16 6 16 8 1 3
43% 47% 55% 38% 73% 20% 50%
V

21 19 7 22 8 3 4
60% 56% 64% 52% 73% 60% 67%

18 16 6 21 5 2 2
51% 47% 55% 50% 45% 40% 33%

14 15 4 15 8 2 3
40% 44% 36% 36% 73% 40% 50%
V

13 14 6 14 5 2 0
37% 41% 55% 33% 45% 40% -

18 14 6 16 7 3 2
51% 41% 55% 38% 64% 60% 33%
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

31 27 8 36 11 3 5
89% 79% 73% 86% 100% 60% 83%
X

22 18 7 24 6 3 2
63% 53% 64% 57% 55% 60% 33%
21 19 7 22 8 3 4
60% 56% 64% 52% 73% 60% 67%

14 15 4 15 8 2 3
40% 44% 36% 36% 73% 40% 50%
V
25 19 8 24 8 4 2
71% 56% 73% 57% 73% 80% 33%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

-** -** -** -** -** -** -**

- ** - ** - ** - ** - ** - ** - **

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
 0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
35 47 14 49 15 4 9
31% 39% 32% 35% 44% 24% 38%
70 67 27 82 17 11 14
63% 55% 61% 59% 50% 65% 58%
7 8 3 8 2 2 1
6% 7% 7% 6% 6% 12% 4%

0 0 0 0 0 0 0
- - - - - - -
105 114 41 131 32 15 23
94% 93% 93% 94% 94% 88% 96%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
50 40 14 54 16 6 8
45% 33% 32% 39% 47% 35% 33%
53 69 25 71 18 8 14
47% 57% 57% 51% 53% 47% 58%
9 10 4 12 0 3 2
8% 8% 9% 9% - 18% 8%
W
0 3 1 2 0 0 0
- 2% 2% 1% - - -
103 109 39 125 34 14 22
92% 89% 89% 90% 100% 82% 92%
UX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
44 36 12 53 11 4 8
39% 30% 27% 38% 32% 24% 33%
60 73 26 75 20 12 14
54% 60% 59% 54% 59% 71% 58%
6 8 5 6 2 1 2
 5% 7% 11% 4% 6% 6% 8%
2 5 1 5 1 0 0
2% 4% 2% 4% 3% - -
104 109 38 128 31 16 22
93% 89% 86% 92% 91% 94% 92%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
42 34 8 47 15 6 6
38% 28% 18% 34% 44% 35% 25%
U
49 62 23 65 15 8 13
44% 51% 52% 47% 44% 47% 54%
20 23 12 24 4 3 5
18% 19% 27% 17% 12% 18% 21%
1 3 1 3 0 0 0
1% 2% 2% 2% - - -
91 96 31 112 30 14 19
81% 79% 70% 81% 88% 82% 79%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
42 34 12 51 9 4 7
38% 28% 27% 37% 26% 24% 29%
 62 71 24 76 22 11 12
55% 58% 55% 55% 65% 65% 50%
7 15 8 10 2 2 5
6% 12% 18% 7% 6% 12% 21%
V a
1 2 0 2 1 0 0
1% 2% - 1% 3% - -
104 105 36 127 31 15 19
93% 86% 82% 91% 91% 88% 79%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%
43 40 14 48 16 5 9
38% 33% 32% 35% 47% 29% 38%
56 61 19 71 17 10 9
50% 50% 43% 51% 50% 59% 38%
13 17 10 17 1 2 5
12% 14% 23% 12% 3% 12% 21%
W
0 4 1 3 0 0 1
- 3% 2% 2% - - 4%
99 101 33 119 33 15 18
88% 83% 75% 86% 97% 88% 75%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 112 122 44 139 34 17 24
100% 100% 100% 100% 100% 100% 100%
44 34 11 46 15 6 9
39% 28% 25% 33% 44% 35% 38%
54 71 25 75 16 9 12
48% 58% 57% 54% 47% 53% 50%
12 14 7 15 2 2 3
11% 11% 16% 11% 6% 12% 13%
2 3 1 3 1 0 0
2% 2% 2% 2% 3% - -
98 105 36 121 31 15 21
88% 86% 82% 87% 91% 88% 88%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

112 122 44 139 34 17 24

100% 100% 100% 100% 100% 100% 100%

105 114 41 131 32 15 23

94% 93% 93% 94% 94% 88% 96%

103 109 39 125 34 14 22

92% 89% 89% 90% 100% 82% 92%
UX

104 109 38 128 31 16 22

93% 89% 86% 92% 91% 94% 92%

91 96 31 112 30 14 19
81% 79% 70% 81% 88% 82% 79%
 104 105 36 127 31 15 19
93% 86% 82% 91% 91% 88% 79%

99 101 33 119 33 15 18
88% 83% 75% 86% 97% 88% 75%
U

98 105 36 121 31 15 21
88% 86% 82% 87% 91% 88% 88%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

143 154 44 136 43 74 49

100% 100% 100% 100% 100% 100% 100%
69 61 24 55 20 31 28
48% 40% 55% 40% 47% 42% 57%
a
53 61 17 60 10 27 13
37% 40% 39% 44% 23% 36% 27%
W
17 22 2 15 8 14 7
12% 14% 5% 11% 19% 19% 14%
U U
4 10 1 6 5 2 1
3% 6% 2% 4% 12% 3% 2%
74 93 20 81 23 43 21
52% 60% 45% 60% 53% 58% 43%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

143 154 44 136 43 74 49

100% 100% 100% 100% 100% 100% 100%
80 79 8 75 32 44 11
56% 51% 18% 55% 74% 59% 22%
U AUV U
86 100 31 88 26 41 28
60% 65% 70% 65% 60% 55% 57%
116 114 34 96 34 66 36
81% 74% 77% 71% 79% 89% 73%
AV
36 30 6 28 9 23 9
25% 19% 14% 21% 21% 31% 18%
U
47 53 10 47 17 26 9
33% 34% 23% 35% 40% 35% 18%

35 37 3 33 20 16 8
24% 24% 7% 24% 47% 22% 16%
U AUVX U
12 11 0 14 4 5 2
8% 7% - 10% 9% 7% 4%
U U
12 7 0 12 2 5 2
8% 5% - 9% 5% 7% 4%
U
0 0 0 0 0 0 0
- - - - - - -
2.97 2.8 2.09 2.89 3.35 3.05 2.14
A
120 127 35 111 37 64 33
84% 82% 80% 82% 86% 86% 67%

122 122 35 104 38 67 38

85% 79% 80% 76% 88% 91% 78%
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

143 154 44 136 43 74 49

100% 100% 100% 100% 100% 100% 100%
98 100 28 84 33 53 35
69% 65% 64% 62% 77% 72% 71%
80 91 14 72 32 53 26
56% 59% 32% 53% 74% 72% 53%
U AUV AUV

71 74 23 66 19 37 17
50% 48% 52% 49% 44% 50% 35%

26 24 6 34 5 5 6
18% 16% 14% 25% 12% 7% 12%
AX
8 6 1 12 1 0 2
6% 4% 2% 9% 2% - 4%
X
10 14 3 11 7 3 3
7% 9% 7% 8% 16% 4% 6%
X
9 13 4 14 1 3 6
6% 8% 9% 10% 2% 4% 12%

17 12 3 19 3 4 4
12% 8% 7% 14% 7% 5% 8%

18 18 5 20 5 6 3
13% 12% 11% 15% 12% 8% 6%
44 56 17 48 15 20 13
31% 36% 39% 35% 35% 27% 27%

0 0 0 0 0 0 0
- - - - - - -
13 8 4 7 4 6 7
9% 5% 9% 5% 9% 8% 14%
a
114 129 34 113 35 61 36
80% 84% 77% 83% 81% 82% 73%
 20 27 7 27 8 5 8
14% 18% 16% 20% 19% 7% 16%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

143 154 44 136 43 74 49

100% 100% 100% 100% 100% 100% 100%
61 55 17 56 16 27 20
43% 36% 39% 41% 37% 36% 41%
71 94 26 68 27 44 24
50% 61% 59% 50% 63% 59% 49%
S
10 5 1 11 0 3 4
7% 3% 2% 8% - 4% 8%

1 0 0 1 0 0 1
1% - - 1% - - 2%
132 149 43 124 43 71 44
92% 97% 98% 91% 100% 96% 90%
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

132 149 43 124 43 71 44

100% 100% 100% 100% 100% 100% 100%
116 119 35 105 40 55 31
88% 80% 81% 85% 93% 77% 70%
X
16 30 8 19 3 16 13
 12% 20% 19% 15% 7% 23% 30%
W Aa

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

132 149 43 124 43 71 44

100% 100% 100% 100% 100% 100% 100%
111 128 39 113 38 49 36
84% 86% 91% 91% 88% 69% 82%
X X X
21 21 4 11 5 22 8
16% 14% 9% 9% 12% 31% 18%
AUVW

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

111 128 39 113 38 49 36

100% 100% 100% 100% 100% 100% 100%

52 59 15 49 19 28 21
47% 46% 38% 43% 50% 57% 58%

46 54 18 40 15 27 19
41% 42% 46% 35% 39% 55% 53%
V
 45 67 21 49 16 26 18
41% 52% 54% 43% 42% 53% 50%

50 59 19 44 18 28 19
45% 46% 49% 39% 47% 57% 53%
V

33 33 8 30 10 18 12
30% 26% 21% 27% 26% 37% 33%

22 19 9 19 8 5 5
20% 15% 23% 17% 21% 10% 14%

22 35 7 25 10 15 7
20% 27% 18% 22% 26% 31% 19%

30 20 9 26 2 13 8
27% 16% 23% 23% 5% 27% 22%
T W W W

28 23 12 26 9 4 8
25% 18% 31% 23% 24% 8% 22%
X X X

20 18 7 23 4 4 4
18% 14% 18% 20% 11% 8% 11%

19 26 10 17 6 12 8
17% 20% 26% 15% 16% 24% 22%
 26 19 9 17 8 11 4
23% 15% 23% 15% 21% 22% 11%

21 27 9 27 5 7 7
19% 21% 23% 24% 13% 14% 19%

0 0 0 0 0 0 0
- - - - - - -

88 98 32 83 30 41 30
79% 77% 82% 73% 79% 84% 83%
83 100 30 91 26 36 23
75% 78% 77% 81% 68% 73% 64%
39 34 16 40 9 8 10
35% 27% 41% 35% 24% 16% 28%
X X

19 26 10 17 6 12 8
17% 20% 26% 15% 16% 24% 22%

21 27 9 27 5 7 7
19% 21% 23% 24% 13% 14% 19%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

21 21 4 11 5 22 8
100% 100% 100% 100% 100% 100% 100%

7 5 1 4 1 6 1
33% 24% 25% 36% 20% 27% 13%

2 2 1 1 0 2 1
10% 10% 25% 9% - 9% 13%

3 9 1 5 2 4 1
14% 43% 25% 45% 40% 18% 13%
S

7 3 2 3 0 5 2
33% 14% 50% 27% - 23% 25%

1 1 0 1 0 1 1
5% 5% - 9% - 5% 13%

2 0 0 1 0 1 0
10% - - 9% - 5% -

3 4 1 0 2 4 0
14% 19% 25% - 40% 18% -
V

2 4 1 1 0 4 2
10% 19% 25% 9% - 18% 25%

5 11 2 2 2 10 1
24% 52% 50% 18% 40% 45% 13%

0 2 0 1 0 1 0
- 10% - 9% - 5% -

2 8 0 2 2 6 2
10% 38% - 18% 40% 27% 25%
S
0 0 0 0 0 0 0
- - - - - - -
0 0 0 0 0 0 0
- - - - - - -
14 19 3 8 4 18 4
67% 90% 75% 73% 80% 82% 50%

2 3 1 2 0 2 1
10% 14% 25% 18% - 9% 13%
 3 9 1 5 2 4 1
14% 43% 25% 45% 40% 18% 13%
S

10 10 3 3 2 12 4
48% 48% 75% 27% 40% 55% 50%
0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

80 79 8 75 32 44 11
100% 100% 100% 100% 100% 100% 100%
36 27 4 33 14 12 8
45% 34% 50% 44% 44% 27% 73%
AZa
33 40 3 29 14 27 2
41% 51% 38% 39% 44% 61% 18%
V
9 10 1 11 3 4 0
11% 13% 13% 15% 9% 9% -

2 1 0 1 1 1 1
3% 1% - 1% 3% 2% 9%
a
0 1 0 1 0 0 0
- 1% - 1% - - -

44 52 4 42 18 32 3
55% 66% 50% 56% 56% 73% 27%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

44 52 4 42 18 32 3
100% 100% 100% 100% 100% 100% 100%
7 6 2 6 1 4 0
16% 12% 50% 14% 6% 13% -
AW
34 40 2 29 17 26 3
77% 77% 50% 69% 94% 81% 100%
UV

3 6 0 7 0 2 0
7% 12% - 17% - 6% -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

80 79 8 75 32 44 11
100% 100% 100% 100% 100% 100% 100%

11 16 0 8 7 12 3
14% 20% - 11% 22% 27% 27%
V
44 47 3 44 18 26 7
55% 59% 38% 59% 56% 59% 64%

34 35 3 26 15 25 0
43% 44% 38% 35% 47% 57% -
V
18 18 3 22 5 6 1
23% 23% 38% 29% 16% 14% 9%
2 0 1 1 0 0 0
3% - 13% 1% - - -
AX
13 5 2 12 3 1 0
16% 6% 25% 16% 9% 2% -
 X X

5 3 2 4 0 2 0
6% 4% 25% 5% - 5% -
AVW

7 9 2 8 2 4 0
9% 11% 25% 11% 6% 9% -

0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

80 79 8 75 32 44 11
100% 100% 100% 100% 100% 100% 100%
62 60 5 58 24 35 4
78% 76% 63% 77% 75% 80% 36%

50 62 5 48 22 37 10
63% 78% 63% 64% 69% 84% 91%
S V
7 10 2 6 2 7 0
9% 13% 25% 8% 6% 16% -
4 5 1 7 1 0 0
5% 6% 13% 9% 3% - -
X X
0 3 1 2 0 0 0
- 4% 13% 3% - - -
X
1 0 0 1 0 0 0
1% - - 1% - - -
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

80 79 8 75 32 44 11
100% 100% 100% 100% 100% 100% 100%

50 44 2 47 18 27 3
63% 56% 25% 63% 56% 61% 27%
U

49 56 3 48 23 31 7
61% 71% 38% 64% 72% 70% 64%
43 47 1 40 20 29 8
54% 59% 13% 53% 63% 66% 73%
U U U
47 48 4 41 22 28 5
59% 61% 50% 55% 69% 64% 45%
26 14 1 14 7 18 1
33% 18% 13% 19% 22% 41% 9%
T AV

25 29 2 26 10 16 5
31% 37% 25% 35% 31% 36% 45%

14 12 4 10 7 5 2
18% 15% 50% 13% 22% 11% 18%
AVX

41 38 1 33 18 27 7
51% 48% 13% 44% 56% 61% 64%
U U
21 17 3 15 8 12 1
26% 22% 38% 20% 25% 27% 9%

14 4 3 9 5 1 1
18% 5% 38% 12% 16% 2% 9%
T AX X

39 37 2 33 18 23 5
 49% 47% 25% 44% 56% 52% 45%
21 5 0 14 4 8 0
26% 6% - 19% 13% 18% -
T

43 46 2 37 20 30 6
54% 58% 25% 49% 63% 68% 55%
UV
0 0 0 0 0 0 0
- - - - - - -
65 63 5 59 26 38 7
81% 80% 63% 79% 81% 86% 64%
67 69 5 64 31 36 10
84% 87% 63% 85% 97% 82% 91%
UX
49 45 2 38 20 34 7
61% 57% 25% 51% 63% 77% 64%
AUV

25 29 2 26 10 16 5
31% 37% 25% 35% 31% 36% 45%
14 12 4 10 7 5 2
18% 15% 50% 13% 22% 11% 18%
AVX

28 19 4 20 11 12 2
35% 24% 50% 27% 34% 27% 18%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

63 75 36 61 11 30 38
100% 100% 100% 100% 100% 100% 100%

24 25 16 20 4 9 13
38% 33% 44% 33% 36% 30% 34%
 21 26 12 17 5 13 15
33% 35% 33% 28% 45% 43% 39%

12 18 10 15 1 4 9
19% 24% 28% 25% 9% 13% 24%

19 22 13 16 4 8 9
30% 29% 36% 26% 36% 27% 24%

15 8 6 11 1 5 8
24% 11% 17% 18% 9% 17% 21%
T

13 23 8 18 4 6 9
21% 31% 22% 30% 36% 20% 24%

11 14 5 15 2 3 6
17% 19% 14% 25% 18% 10% 16%

11 5 4 5 2 5 5
17% 7% 11% 8% 18% 17% 13%

13 18 11 15 3 2 13
21% 24% 31% 25% 27% 7% 34%
X X Z

9 13 5 11 1 5 9
14% 17% 14% 18% 9% 17% 24%
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

63 75 36 61 11 30 38
100% 100% 100% 100% 100% 100% 100%
24 25 16 20 4 9 13
38% 33% 44% 33% 36% 30% 34%
21 26 12 17 5 13 15
33% 35% 33% 28% 45% 43% 39%

12 18 10 15 1 4 9
19% 24% 28% 25% 9% 13% 24%
19 22 13 16 4 8 9
30% 29% 36% 26% 36% 27% 24%
15 8 6 11 1 5 8
24% 11% 17% 18% 9% 17% 21%
T
13 23 8 18 4 6 9
21% 31% 22% 30% 36% 20% 24%

11 14 5 15 2 3 6
17% 19% 14% 25% 18% 10% 16%
11 5 4 5 2 5 5
17% 7% 11% 8% 18% 17% 13%
13 18 11 15 3 2 13
21% 24% 31% 25% 27% 7% 34%
X X Z
9 13 5 11 1 5 9
14% 17% 14% 18% 9% 17% 24%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 143 154 44 136 43 74 49
100% 100% 100% 100% 100% 100% 100%
27 24 2 34 5 10 8
19% 16% 5% 25% 12% 14% 16%
U
56 54 15 54 17 24 17
39% 35% 34% 40% 40% 32% 35%

26 38 18 28 4 14 12
18% 25% 41% 21% 9% 19% 24%
AVWX
16 24 3 11 11 15 4
11% 16% 7% 8% 26% 20% 8%
AUV V

18 14 6 9 6 11 8
13% 9% 14% 7% 14% 15% 16%

83 78 17 88 22 34 25
58% 51% 39% 65% 51% 46% 51%
AUX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

143 154 44 136 43 74 49

100% 100% 100% 100% 100% 100% 100%
34 32 10 37 7 12 12
24% 21% 23% 27% 16% 16% 24%

51 50 17 51 19 14 12
36% 32% 39% 38% 44% 19% 24%
X X X
24 32 10 20 6 20 13
17% 21% 23% 15% 14% 27% 27%
V
21 26 2 17 9 19 8
15% 17% 5% 13% 21% 26% 16%
U AUV
 13 14 5 11 2 9 4
9% 9% 11% 8% 5% 12% 8%

85 82 27 88 26 26 24
59% 53% 61% 65% 60% 35% 49%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

143 154 44 136 43 74 49

100% 100% 100% 100% 100% 100% 100%
83 78 17 88 22 34 25
58% 51% 39% 65% 51% 46% 51%
AUX

85 82 27 88 26 26 24
59% 53% 61% 65% 60% 35% 49%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

83 78 17 88 22 34 25
100% 100% 100% 100% 100% 100% 100%
34 28 5 30 10 17 7
41% 36% 29% 34% 45% 50% 28%

49 45 10 52 12 20 18
 59% 58% 59% 59% 55% 59% 72%
17 17 3 20 3 8 3
20% 22% 18% 23% 14% 24% 12%
34 32 11 26 11 18 7
41% 41% 65% 30% 50% 53% 28%
V V
16 17 3 19 8 3 3
19% 22% 18% 22% 36% 9% 12%
X
6 4 1 6 0 3 3
7% 5% 6% 7% - 9% 12%
9 12 3 14 3 1 2
11% 15% 18% 16% 14% 3% 8%

0 1 0 0 1 0 0
- 1% - - 5% - -
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

85 82 27 88 26 26 24
100% 100% 100% 100% 100% 100% 100%
34 27 3 36 13 9 5
40% 33% 11% 41% 50% 35% 21%
U U U
60 53 18 60 18 17 18
71% 65% 67% 68% 69% 65% 75%
29 22 6 30 8 7 8
34% 27% 22% 34% 31% 27% 33%
30 25 7 33 5 10 7
35% 30% 26% 38% 19% 38% 29%

14 17 5 18 5 3 3
16% 21% 19% 20% 19% 12% 13%

13 3 3 9 1 3 3
15% 4% 11% 10% 4% 12% 13%
T
 12 12 7 13 3 1 4
14% 15% 26% 15% 12% 4% 17%
X
0 2 0 1 1 0 0
- 2% - 1% 4% - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

145 153 41 146 50 61 25

100% 100% 100% 100% 100% 100% 100%
43 26 7 38 13 11 1
30% 17% 17% 26% 26% 18% 4%
T
108 105 32 106 34 41 14
74% 69% 78% 73% 68% 67% 56%
72 68 9 76 23 32 13
50% 44% 22% 52% 46% 52% 52%
U U U
85 106 16 100 34 41 18
59% 69% 39% 68% 68% 67% 72%
U U U
36 17 6 27 11 9 1
25% 11% 15% 18% 22% 15% 4%
T
39 43 7 39 14 22 7
27% 28% 17% 27% 28% 36% 28%
U
43 41 12 56 9 7 5
30% 27% 29% 38% 18% 11% 20%
X AWX
62 67 23 67 21 18 5
43% 44% 56% 46% 42% 30% 20%
X X
32 29 6 33 9 13 1
22% 19% 15% 23% 18% 21% 4%

0 2 0 1 1 0 1
- 1% - 1% 2% - 4%
 a
3.59 3.29 2.88 3.72 3.38 3.18 2.64
A A A AZ

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

145 153 41 146 50 61 25

100% 100% 100% 100% 100% 100% 100%

81 62 19 71 23 30 16
56% 41% 46% 49% 46% 49% 64%
T Z

76 82 18 72 28 40 13
52% 54% 44% 49% 56% 66% 52%
UV

18 18 8 20 6 2 2
12% 12% 20% 14% 12% 3% 8%
X X

23 13 8 18 7 3 3
16% 8% 20% 12% 14% 5% 12%
X

42 44 11 37 18 20 3
29% 29% 27% 25% 36% 33% 12%

41 39 12 36 16 16 7
28% 25% 29% 25% 32% 26% 28%
 45 30 16 36 13 10 7
31% 20% 39% 25% 26% 16% 28%
T X

40 44 17 39 13 15 9
28% 29% 41% 27% 26% 25% 36%

44 41 13 48 13 11 8
30% 27% 32% 33% 26% 18% 32%
X

30 10 8 22 5 5 0
21% 7% 20% 15% 10% 8% -
AT

31 24 10 35 7 3 3
21% 16% 24% 24% 14% 5% 12%
X X
1 1 1 0 1 0 0
1% 1% 2% - 2% - -

106 103 28 96 39 46 19
73% 67% 68% 66% 78% 75% 76%

18 18 8 20 6 2 2
12% 12% 20% 14% 12% 3% 8%
X X
55 54 15 50 23 21 6
38% 35% 37% 34% 46% 34% 24%

86 85 28 81 30 32 15
59% 56% 68% 55% 60% 52% 60%

60 49 17 60 17 15 8
41% 32% 41% 41% 34% 25% 32%
X
31 24 10 35 7 3 3
21% 16% 24% 24% 14% 5% 12%
X X
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

145 153 41 146 50 61 25

100% 100% 100% 100% 100% 100% 100%

14 16 6 17 4 3 3
10% 10% 15% 12% 8% 5% 12%
9 6 3 6 3 3 1
6% 4% 7% 4% 6% 5% 4%

65 95 17 70 34 39 14
45% 62% 41% 48% 68% 64% 56%
S UV UV
8 2 1 7 1 1 1
6% 1% 2% 5% 2% 2% 4%
T
8 6 2 9 1 2 0
6% 4% 5% 6% 2% 3% -
2 0 2 0 0 0 0
1% - 5% - - - -
AV

36 25 9 35 6 11 4
25% 16% 22% 24% 12% 18% 16%
3 3 1 2 1 2 2
2% 2% 2% 1% 2% 3% 8%
Z
76 101 22 76 37 42 15
52% 66% 54% 52% 74% 69% 60%
S UV V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 145 153 41 146 50 61 25
100% 100% 100% 100% 100% 100% 100%

79 71 14 75 28 33 10
54% 46% 34% 51% 56% 54% 40%
U

28 16 4 30 6 4 0
19% 10% 10% 21% 12% 7% -
T X

9 9 3 12 3 0 2
6% 6% 7% 8% 6% - 8%
X X

56 72 24 62 18 24 14
39% 47% 59% 42% 36% 39% 56%
W a
89 81 17 84 32 37 11
61% 53% 41% 58% 64% 61% 44%
U

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

79 71 14 75 28 33 10
100% 100% 100% 100% 100% 100% 100%
31 33 10 41 10 3 6
39% 46% 71% 55% 36% 9% 60%
AWX X X
3 3 0 6 0 0 0
4% 4% - 8% - - -
50 48 4 47 18 29 4
63% 68% 29% 63% 64% 88% 40%
U U AUVW
42 25 3 37 13 14 3
 53% 35% 21% 49% 46% 42% 30%
T
8 8 4 10 2 0 1
10% 11% 29% 13% 7% - 10%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

89 81 17 84 32 37 11
100% 100% 100% 100% 100% 100% 100%

44 47 7 46 14 24 7
49% 58% 41% 55% 44% 65% 64%

17 14 4 18 6 3 1
19% 17% 24% 21% 19% 8% 9%

52 39 11 42 18 20 6
58% 48% 65% 50% 56% 54% 55%

30 20 4 20 12 14 0
34% 25% 24% 24% 38% 38% -

28 11 3 21 7 8 2
31% 14% 18% 25% 22% 22% 18%
T

2 5 1 5 1 0 0
2% 6% 6% 6% 3% - -
 3 4 0 6 1 0 0
3% 5% - 7% 3% - -

3 4 0 7 0 0 0
3% 5% - 8% - - -

31 26 5 26 14 12 4
35% 32% 29% 31% 44% 32% 36%

24 19 2 26 6 9 3
27% 23% 12% 31% 19% 24% 27%
0 1 0 1 0 0 0
- 1% - 1% - - -

59 57 10 60 18 28 7
66% 70% 59% 71% 56% 76% 64%
66 47 11 57 22 23 7
74% 58% 65% 68% 69% 62% 64%
T
30 20 4 20 12 14 0
34% 25% 24% 24% 38% 38% -

3 4 0 6 1 0 0
3% 5% - 7% 3% - -
31 26 5 26 14 12 4
35% 32% 29% 31% 44% 32% 36%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

145 153 41 146 50 61 25

100% 100% 100% 100% 100% 100% 100%
17 17 4 21 7 2 2
12% 11% 10% 14% 14% 3% 8%
X X
3 6 1 5 2 1 0
2% 4% 2% 3% 4% 2% -
6 3 4 5 0 0 0
4% 2% 10% 3% - - -
AWX
5 5 2 5 2 1 0
3% 3% 5% 3% 4% 2% -
9 2 2 7 1 1 1
6% 1% 5% 5% 2% 2% 4%
T
6 8 4 8 0 2 0
4% 5% 10% 5% - 3% -
W
3 6 1 5 3 0 0
2% 4% 2% 3% 6% - -
4 5 1 5 1 2 1
3% 3% 2% 3% 2% 3% 4%
3 2 2 2 0 1 0
2% 1% 5% 1% - 2% -
4 0 1 3 0 0 0
3% - 2% 2% - - -
T
4 4 1 5 1 1 0
3% 3% 2% 3% 2% 2% -
9 8 2 6 3 6 2
6% 5% 5% 4% 6% 10% 8%

71 81 16 68 27 41 18
49% 53% 39% 47% 54% 67% 72%
AUV Aa

1 6 0 1 3 3 1
1% 4% - 1% 6% 5% 4%
V V
26 26 9 31 9 3 2
18% 17% 22% 21% 18% 5% 8%
X X X
20 15 8 20 3 4 1
 14% 10% 20% 14% 6% 7% 4%

10 13 4 12 4 3 1
7% 8% 10% 8% 8% 5% 4%
17 12 4 14 4 7 2
12% 8% 10% 10% 8% 11% 8%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

145 153 41 146 50 61 25

100% 100% 100% 100% 100% 100% 100%
30 32 7 38 13 4 2
21% 21% 17% 26% 26% 7% 8%
X X
39 28 13 34 9 11 5
27% 18% 32% 23% 18% 18% 20%

37 35 13 31 15 13 6
26% 23% 32% 21% 30% 21% 24%

31 42 4 31 11 27 8
21% 27% 10% 21% 22% 44% 32%
AUVW

8 16 4 12 2 6 4
6% 10% 10% 8% 4% 10% 16%
69 60 20 72 22 15 7
48% 39% 49% 49% 44% 25% 28%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 145 153 41 146 50 61 25
100% 100% 100% 100% 100% 100% 100%
16 23 1 24 9 5 1
11% 15% 2% 16% 18% 8% 4%
U U
45 27 12 39 11 10 5
31% 18% 29% 27% 22% 16% 20%
T
35 33 13 27 14 14 6
24% 22% 32% 18% 28% 23% 24%

39 54 11 44 14 24 11
27% 35% 27% 30% 28% 39% 44%

10 16 4 12 2 8 2
7% 10% 10% 8% 4% 13% 8%
61 50 13 63 20 15 6
42% 33% 32% 43% 40% 25% 24%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

145 153 41 146 50 61 25

100% 100% 100% 100% 100% 100% 100%
69 60 20 72 22 15 7
48% 39% 49% 49% 44% 25% 28%
X X X
61 50 13 63 20 15 6
42% 33% 32% 43% 40% 25% 24%
X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y

83 91 27 78 29 40 17
100% 100% 100% 100% 100% 100% 100%
10 10 6 8 5 1 3
12% 11% 22% 10% 17% 3% 18%
X X
43 47 11 42 15 22 10
52% 52% 41% 54% 52% 55% 59%

35 41 10 35 10 21 10
42% 45% 37% 45% 34% 53% 59%

10 15 3 11 6 5 4
12% 16% 11% 14% 21% 13% 24%

24 21 11 18 9 7 9
29% 23% 41% 23% 31% 18% 53%
X AZa

15 20 11 14 6 4 8
18% 22% 41% 18% 21% 10% 47%
AVX AZa

12 7 2 10 7 0 4
14% 8% 7% 13% 24% - 24%
X X a

15 16 6 16 6 3 4
18% 18% 22% 21% 21% 8% 24%

17 11 4 15 4 5 6
20% 12% 15% 19% 14% 13% 35%
Z
 3 7 2 3 4 1 3
4% 8% 7% 4% 14% 3% 18%
a

11 13 8 9 5 2 3
13% 14% 30% 12% 17% 5% 18%
AVX
1 4 0 1 2 2 0
1% 4% - 1% 7% 5% -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

100% 100% 100% 100% 100% 100% 100%
25 32 14 19 16 8 13
18% 20% 27% 14% 28% 14% 27%
V V

26 18 11 24 5 4 8
19% 11% 21% 18% 9% 7% 17%
X
65 65 11 59 25 35 14
47% 41% 21% 44% 43% 63% 29%
U U AUVW
23 45 16 31 12 9 13
17% 28% 31% 23% 21% 16% 27%
S
0 0 0 0 0 0 0
- - - - - - -
 Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

100% 100% 100% 100% 100% 100% 100%
10 5 3 5 5 2 4
7% 3% 6% 4% 9% 4% 8%

21 30 14 21 11 5 9
15% 19% 27% 16% 19% 9% 19%
X
70 72 13 63 29 37 12
50% 45% 25% 47% 50% 66% 25%
U U AUV
37 51 22 43 11 12 21
27% 32% 42% 32% 19% 21% 44%
WX Aa
1 2 0 1 2 0 2
1% 1% - 1% 3% - 4%
Z

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

135 157 50 130 57 55 46

100% 100% 100% 100% 100% 100% 100%
75 100 35 73 33 34 30
56% 64% 70% 56% 58% 62% 65%
74 97 33 77 27 34 30
55% 62% 66% 59% 47% 62% 65%

20 18 6 21 5 6 3
 15% 11% 12% 16% 9% 11% 7%

54 70 20 57 21 26 16
40% 45% 40% 44% 37% 47% 35%

60 66 25 56 21 24 20
44% 42% 50% 43% 37% 44% 43%

23 23 8 22 6 10 8
17% 15% 16% 17% 11% 18% 17%

46 59 22 51 15 17 19
34% 38% 44% 39% 26% 31% 41%

20 27 11 22 5 9 7
15% 17% 22% 17% 9% 16% 15%

39 50 14 38 17 20 11
29% 32% 28% 29% 30% 36% 24%
46 63 17 48 21 23 21
34% 40% 34% 37% 37% 42% 46%

27 21 12 20 8 8 8
20% 13% 24% 15% 14% 15% 17%

0 0 0 0 0 0 0
- - - - - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

32 34 15 22 20 9 15
100% 100% 100% 100% 100% 100% 100%
18 20 10 9 12 7 11
56% 59% 67% 41% 60% 78% 73%

14 16 7 11 9 3 11
 44% 47% 47% 50% 45% 33% 73%
Z
9 15 5 9 6 4 5
28% 44% 33% 41% 30% 44% 33%

9 13 7 9 3 3 6
28% 38% 47% 41% 15% 33% 40%
9 18 4 10 9 4 7
28% 53% 27% 45% 45% 44% 47%
S
12 13 5 13 5 2 6
38% 38% 33% 59% 25% 22% 40%
W

10 15 6 12 5 2 7
31% 44% 40% 55% 25% 22% 47%

11 11 5 10 6 1 6
34% 32% 33% 45% 30% 11% 40%

4 6 1 4 5 0 1
13% 18% 7% 18% 25% - 7%
0 0 0 0 0 0 0
- - - - - - -

1 0 0 0 0 1 1
3% - - - - 11% 7%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

100% 100% 100% 100% 100% 100% 100%
34 40 15 35 13 11 9
 24% 25% 29% 26% 22% 20% 19%

31 34 10 38 6 11 11
22% 21% 19% 29% 10% 20% 23%
W
45 37 13 35 16 18 9
32% 23% 25% 26% 28% 32% 19%
12 7 2 10 5 2 3
9% 4% 4% 8% 9% 4% 6%

5 20 7 5 5 8 4
4% 13% 13% 4% 9% 14% 8%
S V V
5 7 3 2 4 3 4
4% 4% 6% 2% 7% 5% 8%
4 5 1 3 3 2 4
3% 3% 2% 2% 5% 4% 8%
a

2 4 0 2 4 0 2
1% 3% - 2% 7% - 4%
AX

1 6 1 3 2 1 2
1% 4% 2% 2% 3% 2% 4%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

138 154 51 130 56 55 46

100% 100% 100% 100% 100% 100% 100%

56 77 23 64 23 23 23
41% 50% 45% 49% 41% 42% 50%
 49 39 18 41 12 17 10
36% 25% 35% 32% 21% 31% 22%

53 55 20 48 18 22 17
38% 36% 39% 37% 32% 40% 37%

48 57 21 46 18 20 17
35% 37% 41% 35% 32% 36% 37%

62 70 24 64 20 24 21
45% 45% 47% 49% 36% 44% 46%

30 36 18 36 8 4 14
22% 23% 35% 28% 14% 7% 30%
WX X

27 30 14 30 6 7 7
20% 19% 27% 23% 11% 13% 15%
W

56 69 28 59 22 16 21
41% 45% 55% 45% 39% 29% 46%
X X

23 18 10 22 3 6 5
17% 12% 20% 17% 5% 11% 11%
W W

43 56 24 51 11 13 19
31% 36% 47% 39% 20% 24% 41%
WX WX

16 23 13 13 4 9 7
12% 15% 25% 10% 7% 16% 15%
 AVW

16 14 7 15 5 3 5
12% 9% 14% 12% 9% 5% 11%

106 120 41 106 42 37 32

77% 78% 80% 82% 75% 67% 70%
X
78 73 28 72 24 27 22
57% 47% 55% 55% 43% 49% 48%
48 57 21 46 18 20 17
35% 37% 41% 35% 32% 36% 37%
58 61 26 66 15 12 20
42% 40% 51% 51% 27% 22% 43%
WX WX

29 30 16 25 8 10 11
21% 19% 31% 19% 14% 18% 24%
W

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

1 6 1 3 2 1 2
100% 100% 100% 100% 100% 100% 100%

1 1 1 0 1 0 0
100% 17% 100% - 50% - -

0 0 0 0 0 0 0
- - - - - - -

0 1 0 0 1 0 1
 - 17% - - 50% - 50%

0 2 0 0 2 0 1
- 33% - - 100% - 50%

0 4 0 2 1 1 2
- 67% - 67% 50% 100% 100%

0 1 0 0 1 0 1
- 17% - - 50% - 50%

0 0 0 0 0 0 0
- - - - - - -

1 0 1 0 0 0 0
100% - 100% - - - -
T
0 0 0 0 0 0 0
- - - - - - -

0 1 0 1 0 0 0
- 17% - 33% - - -
0 0 0 0 0 0 0
- - - - - - -

1 2 1 0 2 0 1
100% 33% 100% - 100% - 50%
1 1 1 0 1 0 1
100% 17% 100% - 50% - 50%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

138 154 51 130 56 55 46

 100% 100% 100% 100% 100% 100% 100%
66 66 18 53 32 29 23
48% 43% 35% 41% 57% 53% 50%
UV
50 68 22 58 19 19 15
36% 44% 43% 45% 34% 35% 33%

15 10 7 11 1 6 3
11% 6% 14% 8% 2% 11% 7%
W

7 10 4 8 4 1 5
5% 6% 8% 6% 7% 2% 11%
72 88 33 77 24 26 23
52% 57% 65% 59% 43% 47% 50%
W W

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

72 88 33 77 24 26 23
100% 100% 100% 100% 100% 100% 100%

40 40 14 40 11 15 11
56% 45% 42% 52% 46% 58% 48%

11 19 7 16 4 3 4
15% 22% 21% 21% 17% 12% 17%

11 11 5 11 5 1 1
15% 13% 15% 14% 21% 4% 4%

14 15 6 14 7 2 2
19% 17% 18% 18% 29% 8% 9%
 20 37 13 23 9 12 7
28% 42% 39% 30% 38% 46% 30%

17 31 13 26 4 5 9
24% 35% 39% 34% 17% 19% 39%

13 12 9 13 1 2 3
18% 14% 27% 17% 4% 8% 13%
W

43 37 20 38 8 14 11
60% 42% 61% 49% 33% 54% 48%
T W
0 1 0 1 0 0 0
- 1% - 1% - - -
30 31 14 31 12 4 5
42% 35% 42% 40% 50% 15% 22%
X X X

26 37 17 35 5 6 10
36% 42% 52% 45% 21% 23% 43%
WX WX
60 54 23 56 14 21 16
83% 61% 70% 73% 58% 81% 70%
T

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

138 154 51 130 56 55 46

100% 100% 100% 100% 100% 100% 100%

63 72 30 64 18 23 16
46% 47% 59% 49% 32% 42% 35%
W W
 26 35 12 28 14 7 8
19% 23% 24% 22% 25% 13% 17%

23 27 12 23 8 7 5
17% 18% 24% 18% 14% 13% 11%

68 63 19 69 23 20 21
49% 41% 37% 53% 41% 36% 46%
X

86 105 37 84 30 40 32
62% 68% 73% 65% 54% 73% 70%
W W

79 106 36 87 34 28 31
57% 69% 71% 67% 61% 51% 67%
S X X
45 57 23 49 19 11 20
33% 37% 45% 38% 34% 20% 43%
X X
0 0 0 0 0 0 0
- - - - - - -
74 84 32 76 25 25 19
54% 55% 63% 58% 45% 45% 41%

125 140 45 119 49 52 42

91% 91% 88% 92% 88% 95% 91%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

100% 100% 100% 100% 100% 100% 100%
64 86 29 74 25 22 26
46% 54% 56% 56% 43% 39% 54%
X
 75 74 23 59 33 34 22
54% 46% 44% 44% 57% 61% 46%
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

64 86 29 74 25 22 26
100% 100% 100% 100% 100% 100% 100%

18 24 8 18 11 5 8
28% 28% 28% 24% 44% 23% 31%

22 29 12 24 8 7 7
34% 34% 41% 32% 32% 32% 27%

12 13 7 10 5 3 3
19% 15% 24% 14% 20% 14% 12%

11 7 5 7 4 2 1
17% 8% 17% 9% 16% 9% 4%

15 37 13 32 4 3 6
23% 43% 45% 43% 16% 14% 23%
S WX WX

13 13 5 14 4 3 2
20% 15% 17% 19% 16% 14% 8%

10 10 5 10 4 1 0
16% 12% 17% 14% 16% 5% -
 16 20 9 23 0 4 5
25% 23% 31% 31% - 18% 19%
W W W

20 26 8 23 5 10 6
31% 30% 28% 31% 20% 45% 23%

2 3 1 3 1 0 4
3% 3% 3% 4% 4% - 15%
AZa

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

64 86 29 74 25 22 26
100% 100% 100% 100% 100% 100% 100%

16 22 8 17 9 4 8
25% 26% 28% 23% 36% 18% 31%
17 25 6 25 4 7 6
27% 29% 21% 34% 16% 32% 23%

18 32 12 22 10 6 9
28% 37% 41% 30% 40% 27% 35%
22 35 9 30 8 10 11
34% 41% 31% 41% 32% 45% 42%

11 15 6 14 2 4 5
17% 17% 21% 19% 8% 18% 19%

12 15 5 12 6 4 3
19% 17% 17% 16% 24% 18% 12%

5 11 5 5 2 4 2
8% 13% 17% 7% 8% 18% 8%
 19 26 12 17 10 6 5
30% 30% 41% 23% 40% 27% 19%

18 28 14 16 8 8 4
28% 33% 48% 22% 32% 36% 15%
V

14 20 9 17 3 5 3
22% 23% 31% 23% 12% 23% 12%

17 15 11 15 2 4 4
27% 17% 38% 20% 8% 18% 15%
W
1 0 0 1 0 0 1
2% - - 1% - - 4%

24 30 16 26 5 7 7
38% 35% 55% 35% 20% 32% 27%
W

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

100% 100% 100% 100% 100% 100% 100%
65 69 19 70 18 27 25
47% 43% 37% 53% 31% 48% 52%
W
58 75 30 50 31 22 14
42% 47% 58% 38% 53% 39% 29%
V V
11 11 2 10 6 4 4
8% 7% 4% 8% 10% 7% 8%
5 5 1 3 3 3 5
4% 3% 2% 2% 5% 5% 10%
 AZ

0 0 0 0 0 0 0
- - - - - - -
123 144 49 120 49 49 39
88% 90% 94% 90% 84% 88% 81%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

100% 100% 100% 100% 100% 100% 100%
18 22 6 22 7 5 6
13% 14% 12% 17% 12% 9% 13%
46 48 21 45 16 12 14
33% 30% 40% 34% 28% 21% 29%
X
24 36 11 29 10 10 6
17% 23% 21% 22% 17% 18% 13%

45 50 12 32 25 26 20
32% 31% 23% 24% 43% 46% 42%
UV AUV

6 4 2 5 0 3 2
4% 3% 4% 4% - 5% 4%
64 70 27 67 23 17 20
46% 44% 52% 50% 40% 30% 42%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

139 160 52 133 58 56 48

 100% 100% 100% 100% 100% 100% 100%

123 144 49 120 49 49 39

88% 90% 94% 90% 84% 88% 81%
64 70 27 67 23 17 20
46% 44% 52% 50% 40% 30% 42%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
84 79 17 109 29 8 9
63% 66% 63% 74% 60% 27% 50%
X X X
50 40 10 39 19 22 9
37% 34% 37% 26% 40% 73% 50%
AUVW

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

84 79 17 109 29 8 9
100% 100% 100% 100% 100% 100% 100%

33 37 7 47 13 3 4
39% 47% 41% 43% 45% 38% 44%

28 34 7 39 12 4 2
33% 43% 41% 36% 41% 50% 22%

36 29 6 44 14 1 0
43% 37% 35% 40% 48% 13% -

28 24 5 31 13 3 3
33% 30% 29% 28% 45% 38% 33%

25 40 8 43 11 3 5
30% 51% 47% 39% 38% 38% 56%
S

25 27 6 36 9 1 2
30% 34% 35% 33% 31% 13% 22%

21 12 2 23 7 1 1
25% 15% 12% 21% 24% 13% 11%

27 18 4 27 13 1 3
32% 23% 24% 25% 45% 13% 33%
V

26 23 3 33 11 2 2
31% 29% 18% 30% 38% 25% 22%
16 11 1 21 5 0 1
19% 14% 6% 19% 17% - 11%

20 16 6 19 10 1 2
24% 20% 35% 17% 34% 13% 22%
V
25 22 3 32 11 1 0
30% 28% 18% 29% 38% 13% -

0 0 0 0 0 0 0
- - - - - - -
53 39 7 62 20 3 4
63% 49% 41% 57% 69% 38% 44%
 44 37 9 52 16 4 4
52% 47% 53% 48% 55% 50% 44%

38 22 4 40 15 1 3
45% 28% 24% 37% 52% 13% 33%
T

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

50 40 10 39 19 22 9
100% 100% 100% 100% 100% 100% 100%

5 2 1 2 3 1 1
10% 5% 10% 5% 16% 5% 11%
11 6 2 7 6 2 1
22% 15% 20% 18% 32% 9% 11%

8 4 2 3 3 4 1
16% 10% 20% 8% 16% 18% 11%

6 3 0 4 2 3 0
12% 8% - 10% 11% 14% -

17 18 3 20 5 7 2
34% 45% 30% 51% 26% 32% 22%

13 16 4 10 5 10 2
26% 40% 40% 26% 26% 45% 22%

31 19 4 26 7 13 6
62% 48% 40% 67% 37% 59% 67%
 W
8 3 1 5 1 4 2
16% 8% 10% 13% 5% 18% 22%

7 7 1 4 4 5 2
14% 18% 10% 10% 21% 23% 22%
1 0 0 1 0 0 0
2% - - 3% - - -

11 4 1 5 5 4 1
22% 10% 10% 13% 26% 18% 11%
22 17 4 14 8 13 3
44% 43% 40% 36% 42% 59% 33%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
62 56 15 68 23 12 6
46% 47% 56% 46% 48% 40% 33%

65 62 8 72 29 18 6
49% 52% 30% 49% 60% 60% 33%
U U
39 30 4 43 14 8 0
29% 25% 15% 29% 29% 27% -

19 14 4 14 10 5 1
14% 12% 15% 9% 21% 17% 6%
V
23 20 4 22 13 4 0
17% 17% 15% 15% 27% 13% -

24 24 8 27 10 3 3
18% 20% 30% 18% 21% 10% 17%

14 14 2 19 6 1 0
 10% 12% 7% 13% 13% 3% -

21 13 4 18 9 3 0
16% 11% 15% 12% 19% 10% -

1 0 0 1 0 0 1
1% - - 1% - - 6%
AZa
11 8 3 12 2 2 2
8% 7% 11% 8% 4% 7% 11%
2.08 2.03 1.93 2 2.42 1.87 1.06
A A A

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

123 111 24 136 46 28 16

100% 100% 100% 100% 100% 100% 100%

40 36 8 43 14 11 3
33% 32% 33% 32% 30% 39% 19%
9 8 2 8 4 3 1
7% 7% 8% 6% 9% 11% 6%
20 18 2 24 8 4 0
16% 16% 8% 18% 17% 14% -
33 36 6 40 16 7 4
27% 32% 25% 29% 35% 25% 25%
13 12 2 17 6 0 2
11% 11% 8% 13% 13% - 13%
21 17 3 20 12 3 1
17% 15% 13% 15% 26% 11% 6%

13 9 1 12 6 3 0
11% 8% 4% 9% 13% 11% -
12 16 6 16 6 0 2
10% 14% 25% 12% 13% - 13%
X
25 13 2 21 10 5 3
20% 12% 8% 15% 22% 18% 19%
 16 19 3 20 7 5 0
13% 17% 13% 15% 15% 18% -

31 19 5 27 13 5 2
25% 17% 21% 20% 28% 18% 13%

30 33 7 35 16 5 3
24% 30% 29% 26% 35% 18% 19%
3 3 2 2 2 0 1
2% 3% 8% 1% 4% - 6%
V

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
95 91 16 112 35 23 11
71% 76% 59% 76% 73% 77% 61%

21 18 2 24 11 2 1
16% 15% 7% 16% 23% 7% 6%

40 20 11 32 14 3 2
30% 17% 41% 22% 29% 10% 11%
T VX
4 3 1 4 2 0 0
3% 3% 4% 3% 4% - -
23 19 5 30 6 1 5
17% 16% 19% 20% 13% 3% 28%
X
31 20 9 25 11 6 5
23% 17% 33% 17% 23% 20% 28%
V
49 39 13 49 16 10 10
 37% 33% 48% 33% 33% 33% 56%

25 20 5 33 6 1 5
19% 17% 19% 22% 13% 3% 28%
X

123 103 24 134 45 23 14

92% 87% 89% 91% 94% 77% 78%
X X
62 48 15 61 21 13 11
46% 40% 56% 41% 44% 43% 61%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
70 56 14 68 27 17 6
52% 47% 52% 46% 56% 57% 33%

51 52 12 61 18 12 9
38% 44% 44% 41% 38% 40% 50%

42 33 7 40 17 11 2
31% 28% 26% 27% 35% 37% 11%

44 49 12 57 17 7 4
33% 41% 44% 39% 35% 23% 22%

43 46 9 57 15 8 7
32% 39% 33% 39% 31% 27% 39%
29 25 5 32 11 6 2
22% 21% 19% 22% 23% 20% 11%

44 33 6 47 16 8 0
33% 28% 22% 32% 33% 27% -
 33 25 4 31 15 8 4
25% 21% 15% 21% 31% 27% 22%
31 34 5 36 18 6 3
23% 29% 19% 24% 38% 20% 17%

22 19 4 21 12 4 3
16% 16% 15% 14% 25% 13% 17%

39 29 12 37 11 8 6
29% 24% 44% 25% 23% 27% 33%
V

31 18 7 29 9 4 1
23% 15% 26% 20% 19% 13% 6%

1 1 0 1 1 0 0
1% 1% - 1% 2% - -

107 87 20 113 39 22 11
80% 73% 74% 76% 81% 73% 61%

57 64 12 73 25 11 8
43% 54% 44% 49% 52% 37% 44%

56 37 16 54 14 9 7
42% 31% 59% 36% 29% 30% 39%
AVWX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
51 45 11 54 17 14 8
38% 38% 41% 36% 35% 47% 44%
 52 46 8 61 22 7 4
39% 39% 30% 41% 46% 23% 22%

45 22 9 43 13 2 5
34% 18% 33% 29% 27% 7% 28%
T X X X
66 54 14 65 25 16 7
49% 45% 52% 44% 52% 53% 39%

42 34 12 46 14 4 4
31% 29% 44% 31% 29% 13% 22%
X
26 18 3 21 13 7 0
19% 15% 11% 14% 27% 23% -
V

53 44 15 55 19 8 9
40% 37% 56% 37% 40% 27% 50%
X

34 32 9 37 16 4 6
25% 27% 33% 25% 33% 13% 33%

32 23 6 32 12 5 1
24% 19% 22% 22% 25% 17% 6%
41 32 8 44 14 7 7
31% 27% 30% 30% 29% 23% 39%
0 0 0 0 0 0 0
- - - - - - -
122 100 25 132 42 23 16
91% 84% 93% 89% 88% 77% 89%

106 86 22 109 38 23 12
79% 72% 81% 74% 79% 77% 67%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 134 119 27 148 48 30 18
100% 100% 100% 100% 100% 100% 100%
13 10 0 16 5 2 1
10% 8% - 11% 10% 7% 6%
6 3 0 6 3 0 0
4% 3% - 4% 6% - -
9 6 4 8 3 0 0
7% 5% 15% 5% 6% - -
X
12 3 2 8 4 1 0
9% 3% 7% 5% 8% 3% -
T
7 7 3 10 1 0 0
5% 6% 11% 7% 2% - -
8 8 4 8 4 0 0
6% 7% 15% 5% 8% - -
X
1 2 1 2 0 0 1
1% 2% 4% 1% - - 6%
Z
3 2 0 3 1 1 0
2% 2% - 2% 2% 3% -
2 4 0 4 1 1 1
1% 3% - 3% 2% 3% 6%
1 3 1 0 1 2 1
1% 3% 4% - 2% 7% 6%
V V
6 2 0 5 2 1 1
4% 2% - 3% 4% 3% 6%
11 8 1 12 3 3 0
8% 7% 4% 8% 6% 10% -

51 59 11 64 18 17 11
38% 50% 41% 43% 38% 57% 61%

4 2 0 2 2 2 2
3% 2% - 1% 4% 7% 11%
Aa
28 19 4 30 11 2 1
21% 16% 15% 20% 23% 7% 6%

27 18 9 26 9 1 0
 20% 15% 33% 18% 19% 3% -
X X
6 8 1 9 2 2 2
4% 7% 4% 6% 4% 7% 11%

18 13 2 17 6 6 2
13% 11% 7% 11% 13% 20% 11%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
37 36 6 49 15 3 4
28% 30% 22% 33% 31% 10% 22%
X X
55 44 14 59 16 10 6
41% 37% 52% 40% 33% 33% 33%
20 16 2 21 8 5 3
15% 13% 7% 14% 17% 17% 17%
18 17 4 14 7 10 5
13% 14% 15% 9% 15% 33% 28%
AV a

4 6 1 5 2 2 0
3% 5% 4% 3% 4% 7% -

92 80 20 108 31 13 10
69% 67% 74% 73% 65% 43% 56%
X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 134 119 27 148 48 30 18
100% 100% 100% 100% 100% 100% 100%
22 15 4 26 6 1 2
16% 13% 15% 18% 13% 3% 11%
X
47 37 9 52 18 5 3
35% 31% 33% 35% 38% 17% 17%
37 34 9 43 10 9 7
28% 29% 33% 29% 21% 30% 39%
22 29 4 24 10 13 6
16% 24% 15% 16% 21% 43% 33%
AUVW

6 4 1 3 4 2 0
4% 3% 4% 2% 8% 7% -
V
69 52 13 78 24 6 5
51% 44% 48% 53% 50% 20% 28%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

134 119 27 148 48 30 18

100% 100% 100% 100% 100% 100% 100%
92 80 20 108 31 13 10
69% 67% 74% 73% 65% 43% 56%
X X
69 52 13 78 24 6 5
51% 44% 48% 53% 50% 20% 28%
X X X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

 S T U V W X Y

69 52 13 78 24 6 5
100% 100% 100% 100% 100% 100% 100%
36 24 6 39 12 3 2
52% 46% 46% 50% 50% 50% 40%

25 16 5 25 11 0 1
36% 31% 38% 32% 46% - 20%
X
22 14 2 20 11 3 0
32% 27% 15% 26% 46% 50% -

12 10 3 13 5 1 0
17% 19% 23% 17% 21% 17% -
11 13 3 12 7 2 0
16% 25% 23% 15% 29% 33% -
15 13 4 17 7 0 1
22% 25% 31% 22% 29% - 20%
8 12 4 11 5 0 1
12% 23% 31% 14% 21% - 20%
14 6 4 10 6 0 0
20% 12% 31% 13% 25% - -

1 0 0 1 0 0 0
1% - - 1% - - -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

168 129 30 139 59 69 14

100% 100% 100% 100% 100% 100% 100%
57 53 8 45 26 31 1
34% 41% 27% 32% 44% 45% 7%

106 82 18 85 39 46 5
63% 64% 60% 61% 66% 67% 36%
 46 21 7 37 16 7 3
27% 16% 23% 27% 27% 10% 21%
T X X
20 3 1 16 5 1 0
12% 2% 3% 12% 8% 1% -
T X
39 31 6 38 17 9 4
23% 24% 20% 27% 29% 13% 29%
X X

62 51 11 50 23 29 3
37% 40% 37% 36% 39% 42% 21%

47 29 6 33 16 21 3
28% 22% 20% 24% 27% 30% 21%

52 35 7 36 20 24 4
31% 27% 23% 26% 34% 35% 29%
111 79 18 87 38 47 6
66% 61% 60% 63% 64% 68% 43%

31 25 2 33 12 9 1
18% 19% 7% 24% 20% 13% 7%
U
1 0 0 0 0 1 1
1% - - - - 1% 7%
AZa
3.4 3.17 2.8 3.31 3.59 3.26 2.21
A A A AZa

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

168 129 30 139 59 69 14

100% 100% 100% 100% 100% 100% 100%

59 54 6 65 20 22 3
35% 42% 20% 47% 34% 32% 21%
 UX

38 21 8 29 13 9 1
23% 16% 27% 21% 22% 13% 7%

59 45 10 48 28 18 4
35% 35% 33% 35% 47% 26% 29%
X

47 35 10 46 14 12 3
28% 27% 33% 33% 24% 17% 21%
X
91 64 15 69 37 34 4
54% 50% 50% 50% 63% 49% 29%

35 37 6 35 16 15 0
21% 29% 20% 25% 27% 22% -

81 65 7 57 36 46 2
48% 50% 23% 41% 61% 67% 14%
UV AUV

81 73 16 66 32 40 5
48% 57% 53% 47% 54% 58% 36%

23 19 4 26 8 4 1
14% 15% 13% 19% 14% 6% 7%
X

27 23 6 24 11 9 3
16% 18% 20% 17% 19% 13% 21%

33 20 5 28 14 6 4
20% 16% 17% 20% 24% 9% 29%
X X
0 0 0 0 0 0 0
- - - - - - -

82 62 11 78 27 28 4
49% 48% 37% 56% 46% 41% 29%
X
 130 104 23 109 50 52 8
77% 81% 77% 78% 85% 75% 57%

117 99 20 89 48 59 6
70% 77% 67% 64% 81% 86% 43%
V AUV

50 36 10 43 20 13 5
30% 28% 33% 31% 34% 19% 36%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

168 129 30 139 59 69 14

100% 100% 100% 100% 100% 100% 100%

62 58 11 58 26 25 4
37% 45% 37% 42% 44% 36% 29%

61 46 5 46 29 27 3
36% 36% 17% 33% 49% 39% 21%
UV U

21 14 1 19 12 3 1
13% 11% 3% 14% 20% 4% 7%
X UX

59 38 8 46 19 24 4
35% 29% 27% 33% 32% 35% 29%

44 41 8 46 16 15 3
26% 32% 27% 33% 27% 22% 21%

38 26 4 35 11 14 2
23% 20% 13% 25% 19% 20% 14%

45 29 7 43 12 12 2
27% 22% 23% 31% 20% 17% 14%
X

50 35 13 45 15 12 4
30% 27% 43% 32% 25% 17% 29%
X X

43 32 11 30 18 16 3
26% 25% 37% 22% 31% 23% 21%

44 36 9 38 13 20 2
26% 28% 30% 27% 22% 29% 14%

35 35 4 34 24 8 2
21% 27% 13% 24% 41% 12% 14%
X AUVX
1 1 0 1 0 1 0
1% 1% - 1% - 1% -

82 77 16 81 31 31 7
49% 60% 53% 58% 53% 45% 50%

73 54 6 59 33 29 4
43% 42% 20% 42% 56% 42% 29%
U U U

83 62 14 70 26 35 6
49% 48% 47% 50% 44% 51% 43%

100 66 24 84 27 31 6
 60% 51% 80% 60% 46% 45% 43%
AVWX X

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

168 129 30 139 59 69 14

100% 100% 100% 100% 100% 100% 100%

55 47 8 46 23 25 4
33% 36% 27% 33% 39% 36% 29%

69 48 10 52 22 33 7
41% 37% 33% 37% 37% 48% 50%

25 15 4 22 10 4 0
15% 12% 13% 16% 17% 6% -
X X

40 32 7 38 15 12 2
24% 25% 23% 27% 25% 17% 14%

35 32 9 35 16 7 4
21% 25% 30% 25% 27% 10% 29%
X X X

41 30 7 39 13 12 1
24% 23% 23% 28% 22% 17% 7%

40 25 5 36 16 8 0
24% 19% 17% 26% 27% 12% -
X X
 29 20 3 26 11 9 0
17% 16% 10% 19% 19% 13% -

0 1 0 0 1 0 1
- 1% - - 2% - 7%
AZa

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

168 129 30 139 59 69 14

100% 100% 100% 100% 100% 100% 100%

20 15 6 17 9 3 4
12% 12% 20% 12% 15% 4% 29%
X X
86 55 14 74 27 26 5
51% 43% 47% 53% 46% 38% 36%
X

52 41 7 38 19 29 2
31% 32% 23% 27% 32% 42% 14%
V
6 11 3 7 1 6 1
4% 9% 10% 5% 2% 9% 7%

4 7 0 3 3 5 2
2% 5% - 2% 5% 7% 14%
a

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
 168 129 30 139 59 69 14
100% 100% 100% 100% 100% 100% 100%
61 36 12 42 21 22 4
36% 28% 40% 30% 36% 32% 29%

76 60 12 67 26 31 6
45% 47% 40% 48% 44% 45% 43%

19 19 3 18 8 9 1
11% 15% 10% 13% 14% 13% 7%

8 7 3 5 3 4 3
5% 5% 10% 4% 5% 6% 21%
AZa

4 7 0 7 1 3 0
2% 5% - 5% 2% 4% -
137 96 24 109 47 53 10
82% 74% 80% 78% 80% 77% 71%

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

168 129 30 139 59 69 14

100% 100% 100% 100% 100% 100% 100%

20 28 3 32 9 4 2
12% 22% 10% 23% 15% 6% 14%
S X

45 43 8 42 16 22 2
27% 33% 27% 30% 27% 32% 14%

63 53 9 50 31 26 5
38% 41% 30% 36% 53% 38% 36%
UV
 36 35 8 41 13 9 4
21% 27% 27% 29% 22% 13% 29%
X

28 31 8 28 17 6 2
17% 24% 27% 20% 29% 9% 14%
X X X

60 35 12 38 21 24 4
36% 27% 40% 27% 36% 35% 29%

35 22 7 26 13 11 1
21% 17% 23% 19% 22% 16% 7%

21 13 1 20 6 7 1
13% 10% 3% 14% 10% 10% 7%

5 1 1 1 1 3 0
3% 1% 3% 1% 2% 4% -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
161 170 83 177 34 37 57
43% 45% 80% 48% 25% 24% 64%
AVWX WX AZa
201 184 14 174 94 103 25
53% 49% 13% 48% 70% 68% 28%
U AUV AUV
8 16 3 6 7 8 6
2% 4% 3% 2% 5% 5% 7%
V V a
3 5 2 3 0 3 1
1% 1% 2% 1% - 2% 1%
4 4 2 5 0 1 0
 1% 1% 2% 1% - 1% -

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
204 215 93 219 53 54 61
54% 57% 89% 60% 39% 36% 69%
AVWX WX Aa
157 143 11 136 67 86 24
42% 38% 11% 37% 50% 57% 27%
U AUV AUV
14 19 0 9 15 9 3
4% 5% - 2% 11% 6% 3%
AUV U
2 2 0 1 0 3 1
1% 1% - 0 - 2% 1%
V
173 164 11 146 82 98 28
46% 43% 11% 40% 61% 64% 31%
U AUV AUV
0.78 0.76 0.16 0.66 1.13 1.13 0.57
U AUV AUV
0.94 0.98 0.46 0.87 1.1 1.02 0.94
0.05 0.05 0.05 0.05 0.09 0.08 0.1

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y

173 164 11 146 82 98 28

100% 100% 100% 100% 100% 100% 100%
1 0 0 1 0 0 0
1% - - 1% - - -
 1 0 0 1 0 0 0
1% - - 1% - - -
0 1 0 0 1 0 0
- 1% - - 1% - -
1 1 0 1 0 1 0
1% 1% - 1% - 1% -
0 1 0 1 0 0 0
- 1% - 1% - - -

0 1 0 1 0 0 0
- 1% - 1% - - -

1 0 0 0 0 1 0
1% - - - - 1% -
5 6 2 6 2 1 0
3% 4% 18% 4% 2% 1% -
AVWX
1 1 0 2 0 0 1
1% 1% - 1% - - 4%
a
2 5 0 7 0 0 1
1% 3% - 5% - - 4%
WX
0 1 0 1 0 0 0
- 1% - 1% - - -

3 0 0 2 1 0 0
2% - - 1% 1% - -
2 0 0 2 0 0 0
1% - - 1% - - -
0 2 0 2 0 0 1
- 1% - 1% - - 4%
Z
0 2 0 2 0 0 1
- 1% - 1% - - 4%
Z
3 2 0 5 0 0 0
2% 1% - 3% - - -
1 0 0 1 0 0 0
1% - - 1% - - -
1 3 1 2 1 0 1
1% 2% 9% 1% 1% - 4%
AX a
1 3 0 4 0 0 0
1% 2% - 3% - - -
 0 2 0 2 0 0 0
- 1% - 1% - - -

3 1 0 3 1 0 0
2% 1% - 2% 1% - -

3 4 0 7 0 0 1
2% 2% - 5% - - 4%
WX
1 1 0 1 0 1 0
1% 1% - 1% - 1% -
2 1 0 1 2 0 0
1% 1% - 1% 2% - -

2 1 2 1 0 0 0
1% 1% 18% 1% - - -
AVWX
3 1 0 4 0 0 0
2% 1% - 3% - - -
0 1 0 1 0 0 1
- 1% - 1% - - 4%
AZa
2 1 0 2 1 0 0
1% 1% - 1% 1% - -
2 1 1 2 0 0 0
1% 1% 9% 1% - - -
AWX
0 1 0 1 0 0 0
- 1% - 1% - - -

0 1 0 0 1 0 0
- 1% - - 1% - -
1 0 0 1 0 0 0
1% - - 1% - - -
0 1 0 1 0 0 0
- 1% - 1% - - -

3 0 0 2 1 0 0
2% - - 1% 1% - -
0 2 0 1 1 0 0
- 1% - 1% 1% - -
3 2 1 2 2 0 0
2% 1% 9% 1% 2% - -
X
0 2 0 2 0 0 0
 - 1% - 1% - - -
3 1 0 3 1 0 0
2% 1% - 2% 1% - -

1 0 0 1 0 0 0
1% - - 1% - - -
2 0 0 2 0 0 0
1% - - 1% - - -
2 0 0 1 1 0 0
1% - - 1% 1% - -
1 0 0 1 0 0 0
1% - - 1% - - -
2 0 0 1 1 0 0
1% - - 1% 1% - -
5 2 1 4 2 0 1
3% 1% 9% 3% 2% - 4%
X
1 0 0 0 1 0 0
1% - - - 1% - -
1 2 0 1 1 1 1
1% 1% - 1% 1% 1% 4%

3 1 0 2 2 0 0
2% 1% - 1% 2% - -
2 2 0 4 0 0 0
1% 1% - 3% - - -
0 1 0 1 0 0 0
- 1% - 1% - - -
1 1 0 1 1 0 0
1% 1% - 1% 1% - -
1 1 0 2 0 0 0
1% 1% - 1% - - -
1 2 0 1 2 0 0
1% 1% - 1% 2% - -
1 5 1 1 4 0 1
1% 3% 9% 1% 5% - 4%
VX VX
2 1 0 3 0 0 0
1% 1% - 2% - - -
2 0 0 1 0 1 0
1% - - 1% - 1% -
5 0 0 4 1 0 0
3% - - 3% 1% - -
T
1 0 0 1 0 0 0
1% - - 1% - - -
0 2 0 2 0 0 0
- 1% - 1% - - -
0 1 0 1 0 0 0
- 1% - 1% - - -

0 1 0 1 0 0 1
- 1% - 1% - - 4%
AZa
1 0 0 1 0 0 0
1% - - 1% - - -
2 2 0 0 3 1 1
1% 1% - - 4% 1% 4%
V a
3 0 0 1 2 0 0
2% - - 1% 2% - -

2 1 0 1 2 0 0
1% 1% - 1% 2% - -

2 0 0 0 1 1 0
1% - - - 1% 1% -
2 2 0 3 0 1 0
1% 1% - 2% - 1% -
0 1 0 1 0 0 0
- 1% - 1% - - -
0 1 0 1 0 0 0
- 1% - 1% - - -

1 0 0 0 1 0 0
1% - - - 1% - -

1 1 0 2 0 0 0
1% 1% - 1% - - -
1 1 0 1 1 0 0
1% 1% - 1% 1% - -
1 0 0 0 0 1 0
1% - - - - 1% -
2 0 0 1 1 0 0
1% - - 1% 1% - -
0 2 0 2 0 0 0
- 1% - 1% - - -

0 2 0 2 0 0 0
- 1% - 1% - - -
 2 0 0 1 1 0 0
1% - - 1% 1% - -
0 1 0 1 0 0 0
- 1% - 1% - - -
1 0 0 0 1 0 0
1% - - - 1% - -
3 4 0 0 7 0 0
2% 2% - - 9% - -
AVX
1 0 0 0 1 0 0
1% - - - 1% - -
2 0 0 1 0 1 1
1% - - 1% - 1% 4%
Z
1 0 0 0 1 0 0
1% - - - 1% - -

0 1 0 0 1 0 0
- 1% - - 1% - -
0 2 0 0 1 1 1
- 1% - - 1% 1% 4%
a
1 0 0 0 0 1 0
1% - - - - 1% -
0 2 0 0 1 1 0
- 1% - - 1% 1% -
0 1 0 0 1 0 0
- 1% - - 1% - -
0 1 0 1 0 0 0
- 1% - 1% - - -
1 1 0 1 1 0 0
1% 1% - 1% 1% - -
1 0 0 0 1 0 0
1% - - - 1% - -
0 1 0 0 1 0 0
- 1% - - 1% - -
0 2 1 1 0 0 1
- 1% 9% 1% - - 4%
AVWX a
0 2 0 0 2 0 0
- 1% - - 2% - -

1 0 0 0 1 0 0
1% - - - 1% - -
1 2 0 0 2 1 0
1% 1% - - 2% 1% -

0 1 0 0 0 1 0
- 1% - - - 1% -

0 1 0 0 0 1 0
- 1% - - - 1% -

1 1 0 1 0 1 0
1% 1% - 1% - 1% -
0 2 0 0 2 0 0
- 1% - - 2% - -

2 1 0 0 1 2 1
1% 1% - - 1% 2% 4%
1 0 0 0 1 0 0
1% - - - 1% - -
1 1 1 1 0 0 0
1% 1% 9% 1% - - -
AVWX
3 0 0 1 0 2 0
2% - - 1% - 2% -

1 0 0 1 0 0 0
1% - - 1% - - -

1 0 0 0 0 1 0
1% - - - - 1% -
1 0 0 0 0 1 0
1% - - - - 1% -
0 1 0 0 1 0 0
- 1% - - 1% - -
0 1 0 1 0 0 0
- 1% - 1% - - -
0 1 0 0 0 1 0
- 1% - - - 1% -

0 1 0 0 0 1 0
- 1% - - - 1% -
1 0 0 1 0 0 0
1% - - 1% - - -

0 1 0 1 0 0 0
- 1% - 1% - - -
0 1 0 0 0 1 0
 - 1% - - - 1% -

0 1 0 0 0 1 0
- 1% - - - 1% -
2 3 0 1 2 2 0
1% 2% - 1% 2% 2% -
0 1 0 0 1 0 0
- 1% - - 1% - -

0 1 0 0 0 1 0
- 1% - - - 1% -
1 1 0 0 2 0 0
1% 1% - - 2% - -
0 1 0 0 1 0 1
- 1% - - 1% - 4%
AZa
2 0 0 0 0 2 0
1% - - - - 2% -
2 0 0 0 0 2 0
1% - - - - 2% -

1 0 0 0 1 0 0
1% - - - 1% - -
1 0 0 0 0 1 0
1% - - - - 1% -
2 0 0 0 0 2 0
1% - - - - 2% -
1 0 0 0 0 1 0
1% - - - - 1% -
0 2 0 0 1 1 1
- 1% - - 1% 1% 4%
a
1 3 0 0 1 3 0
1% 2% - - 1% 3% -
V
1 0 0 0 0 1 0
1% - - - - 1% -
0 1 0 0 0 1 0
- 1% - - - 1% -
1 2 0 0 1 2 1
1% 1% - - 1% 2% 4%
Z
2 3 0 1 0 4 1
1% 2% - 1% - 4% 4%
6 0 0 0 0 6 0
3% - - - - 6% -
T AVW
1 1 0 0 0 2 1
1% 1% - - - 2% 4%
a
3 2 0 0 0 5 2
2% 1% - - - 5% 7%
AVW AZa
1 0 0 0 1 0 0
1% - - - 1% - -
1 1 0 0 0 2 0
1% 1% - - - 2% -

2 1 0 0 0 3 0
1% 1% - - - 3% -
V
0 2 0 0 0 2 0
- 1% - - - 2% -
0 1 0 0 0 1 1
- 1% - - - 1% 4%
AZa
2 2 0 0 0 4 0
1% 1% - - - 4% -
V
1 0 0 0 0 1 0
1% - - - - 1% -

9 14 0 1 1 21 4
5% 9% - 1% 1% 21% 14%
AVW a
4 4 0 5 1 2 0
2% 2% - 3% 1% 2% -

55 49 7 79 16 2 7
32% 30% 64% 54% 20% 2% 25%
AWX AWX X
60 58 3 53 48 14 8
35% 35% 27% 36% 59% 14% 29%
X AVX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High
S T U V W X Y
-** 379 50 190 73 66 50
- ** 100% 100% 100% 100% 100% 100%
0 26 3 20 3 0 3
- 7% 6% 11% 4% - 6%
X X
0 353 47 170 70 66 47
- 93% 94% 89% 96% 100% 94%
AUV

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
-** 379 50 190 73 66 50
- ** 100% 100% 100% 100% 100% 100%
0 164 5 73 42 44 20
- 43% 10% 38% 58% 67% 40%
U AUV AUV
0 30 3 22 4 1 3
- 8% 6% 12% 5% 2% 6%
X
0 49 3 38 7 1 6
- 13% 6% 20% 10% 2% 12%
AUWX X
0 58 1 29 23 5 5
- 15% 2% 15% 32% 8% 10%
U AUVX

Gender Age MHI

Male Female 18-24 25-34 35-44 45+ High

S T U V W X Y
377 379 104 365 135 152 89
100% 100% 100% 100% 100% 100% 100%
3 1 0 4 0 0 0
1% 0 - 1% - - -
2 6 0 2 1 5 3
1% 2% - 1% 1% 3% 3%
AV a
29 41 11 19 11 29 27
8% 11% 11% 5% 8% 19% 30%
V AVW AZa
24 10 8 16 3 7 5
6% 3% 8% 4% 2% 5% 6%
T W
34 41 19 34 10 12 11
9% 11% 18% 9% 7% 8% 12%
AVWX

80 76 29 65 31 31 28
21% 20% 28% 18% 23% 20% 31%
V Aa
179 181 32 199 69 60 13
47% 48% 31% 55% 51% 39% 15%
AUX UX
26 23 5 26 10 8 2
7% 6% 5% 7% 7% 5% 2%

285 280 66 290 110 99 43

76% 74% 63% 79% 81% 65% 48%
UX UX
MHI

Mid Low
Z a
401 266
100% 100%
0 0
- -
0 0
- -
401 266
100% 100%
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
401 266
100% 100%
192 146
48% 55%
 209 120
52% 45%

MHI

Mid Low
Z a
401 266
100% 100%
54 33
13% 12%

196 132
49% 50%

68 53
17% 20%

46 32
11% 12%

37 16
9% 6%

83 48
21% 18%

35.36 35.28

MHI

Mid Low
Z a
-** -**
- ** - **
 0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
 - -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
 0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
 - -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0

MHI
Mid Low
Z a
401 266
100% 100%
0 0
- -

136 0
34% -
AYa
123 0
31% -
AYa
142 0
35% -
AYa
0 142
- 53%
AYZ
0 67
- 25%
AYZ
0 44
- 17%
AYZ
0 13
- 5%
AYZ
0 0
- -

401 0
100% -
AYa
0 266
- 100%
AYZ
6.21 19.31
Y AYZ
1.88 10.62
0.09 0.65
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
 - -
0 0
0 0
0 0

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -

0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0
MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
 - -
0 0
0 0
0 0

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
 - -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0

MHI

Mid Low
Z a
-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
 - -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
- -
0 0
0 0
0 0

MHI

Mid Low
Z a
401 266
100% 100%

64 53
16% 20%
Y Y

23 41
6% 15%
Y AYZ
 67 67
17% 25%
Y AYZ

81 36
20% 14%
Ya Y

66 27
16% 10%
a

27 7
7% 3%
a

16 6
4% 2%

8 9
2% 3%

4 4
1% 2%

5 0
1% -

5 1
1% 0

13 10
3% 4%

1 0
 0 -

0 0
- -

1 1
0 0
0 0
- -
9 3
2% 1%

3 1
1% 0

8 0
2% -
a
363 251
91% 94%
Y AY
38 15
9% 6%

310 228
77% 86%
Y AYZ
58 24
14% 9%
a

MHI

Mid Low
Z a
401 266
100% 100%
165 108
41% 41%

81 56
20% 21%
 Y Y
49 31
12% 12%

25 18
6% 7%

46 18
11% 7%
a
35 35
9% 13%

246 164
61% 62%
Y Y

74 49
18% 18%

46 18
11% 7%
a

MHI

Mid Low
Z a
401 266
100% 100%
184 109
46% 41%
Y
67 67
17% 25%
Z
47 27
12% 10%

22 25
5% 9%
 16 6
4% 2%

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251 176
63% 66%

69 52
17% 20%

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MHI

Mid Low
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401 266
100% 100%
117 94
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54 34
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30 19
7% 7%

30 8
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60 27
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MHI

Mid Low
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100% 100%
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186 101
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MHI

Mid Low
Z a
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100% 100%
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89 54
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Mid Low
Z a
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100% 100%
401 266
100% 100%
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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179 126
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98% 96%

293 194
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MHI

Mid Low
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MHI

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180 139
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MHI

Mid Low
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MHI

Mid Low
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MHI
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MHI

Mid Low
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MHI

Mid Low
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100% 100%
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MHI

Mid Low
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222 179
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MHI

Mid Low
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119 114
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Mid Low
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100% 100%
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MHI

Mid Low
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100% 100%
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111 63
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210 172
52% 65%
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MHI

Mid Low
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145 113
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70 31
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183 148
46% 56%
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MHI
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177 129
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60 16
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239 182
60% 68%
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MHI

Mid Low
Z a
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100% 100%
91 77
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217 147
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308 224
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MHI

Mid Low
Z a
401 266
100% 100%
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182 131
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98 57
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256 189
64% 71%
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MHI

Mid Low
Z a
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182 145
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258 208
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MHI

Mid Low
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100% 100%
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152 120
38% 45%
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210 164
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MHI

Mid Low
Z a
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100% 100%
151 114
38% 43%

205 141
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37 10
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MHI

Mid Low
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100% 100%
85 74
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276 208
69% 78%
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MHI

Mid Low
Z a
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100% 100%
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MHI
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MHI

Mid Low
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MHI

Mid Low
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100% 100%
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MHI

Mid Low
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100% 100%
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179 167
45% 63%
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MHI

Mid Low
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100% 100%
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200 145
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Mid Low
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312 227
78% 85%
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MHI

Mid Low
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223 159
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73% 81%
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MHI

Mid Low
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100% 100%
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MHI

Mid Low
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153 110
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MHI

Mid Low
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104 74
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303 220
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Mid Low
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100% 100%

128 109
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110 76
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86 70
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287 218
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MHI

Mid Low
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100% 100%
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MHI

Mid Low
Z a

326 235
100% 100%
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79% 71%
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19 16
6% 7%

8 10
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16 17
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4.87 5.94
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MHI

Mid Low
Z a

326 235
100% 100%
180 126
55% 54%
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8% 2%
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3% 3%
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MHI

Mid Low
Z a

326 235
100% 100%
208 126
64% 54%
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20 16
6% 7%
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MHI

Mid Low
Z a

326 235
100% 100%
215 132
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29 17
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MHI
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Z a

326 235
100% 100%
302 204
93% 87%
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MHI

Mid Low
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100% 100%
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2% 4%
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MHI

Mid Low
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326 235
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MHI

Mid Low
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326 235
100% 100%
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MHI

Mid Low
Z a
401 266
100% 100%
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161 96
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MHI

Mid Low
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MHI

Mid Low
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390 254
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379 246
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MHI

Mid Low
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MHI

Mid Low
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81 55
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MHI

Mid Low
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100% 100%
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156 114
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MHI

Mid Low
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MHI

Mid Low
Z a
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MHI

Mid Low
Z a
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100% 100%
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MHI

Mid Low
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MHI

Mid Low
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90 59
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75% 90%
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MHI
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MHI

Mid Low
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Mid Low
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MHI

Mid Low
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Mid Low
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97 72
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99 74
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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MHI

Mid Low
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Mid Low
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MHI

Mid Low
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MHI

Mid Low
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59 49
61% 58%

11 9
11% 11%
 1 0
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84 76
88% 89%

MHI

Mid Low
Z a
96 85
100% 100%
28 26
29% 31%

50 50
52% 59%

18 9
19% 11%
0 0
- -
78 76
81% 89%

MHI

Mid Low
Z a
96 85
100% 100%
25 27
26% 32%

56 48
58% 56%
 15 9
16% 11%
0 1
- 1%

81 75
84% 88%

MHI

Mid Low
Z a
96 85
100% 100%

88 79
92% 93%

84 76
88% 89%

78 76
81% 89%

81 75
84% 88%

MHI

Mid Low
Z a
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33% -
2 0
67% -
0 0
- -
0 0
- -
3 0
100% -

MHI

Mid Low
Z a
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33% -
2 0
67% -
0 0
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- -
3 0
100% -

MHI

Mid Low
Z a
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33% -
0 0
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67% -

MHI

Mid Low
Z a
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0 0
- -
2 0
67% -
1 0
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0 0
- -
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67% -

MHI

Mid Low
Z a
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3 0
100% -
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2 0
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MHI

Mid Low
Z a
110 67
100% 100%

43 33
39% 49%

53 24
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13 9
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1 1
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96 57
87% 85%

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MHI

Mid Low
Z a
112 82
100% 100%

44 33
39% 40%

47 38
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18 9
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3 2
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91 71
81% 87%
21 11
19% 13%

MHI

Mid Low
Z a
122 88
100% 100%

51 49
42% 56%
 Z

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40% 19%
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20 19
16% 22%

2 3
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100 66
82% 75%
22 22
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MHI

Mid Low
Z a

63 53
100% 100%

27 31
43% 58%

26 13
41% 25%

9 6
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1 3
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53 44
84% 83%

10 9
16% 17%

MHI

Mid Low
Z a
96 85
100% 100%

42 34
44% 40%

39 31
41% 36%

13 18
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2 2
2% 2%

81 65
84% 76%

15 20
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MHI

Mid Low
Z a
3 -**
100% - **

1 0
33% -

0 0
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1 0
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1 0
33% -
1 0
33% -
2 0
67% -

MHI

Mid Low
Z a
110 67
100% 100%

87 55
79% 82%
 23 12
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MHI

Mid Low
Z a
112 82
100% 100%

88 63
79% 77%

24 19
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MHI

Mid Low
Z a
122 88
100% 100%

96 72
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MHI

Mid Low
Z a

63 53
100% 100%

51 45
81% 85%

12 8
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MHI

Mid Low
Z a
96 85
100% 100%

67 61
70% 72%

29 24
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Mid Low
Z a
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67% -

MHI

Mid Low
Z a
110 67
100% 100%
58 39
53% 58%
44 26
40% 39%
8 1
7% 1%

0 1
- 1%
102 65
93% 97%
MHI

Mid Low
Z a
112 82
100% 100%
50 46
45% 56%

56 31
50% 38%
6 5
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0 0
- -
106 77
95% 94%

MHI

Mid Low
Z a
122 88
100% 100%
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42% 64%
Z
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45% 34%

15 1
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106 86
87% 98%
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MHI

Mid Low
Z a

63 53
100% 100%
37 35
59% 66%
21 16
33% 30%
5 1
8% 2%
0 1
- 2%

58 51
92% 96%

MHI

Mid Low
Z a
96 85
100% 100%
52 51
54% 60%

42 32
44% 38%

2 2
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0 0
- -
 94 83
98% 98%

MHI

Mid Low
Z a
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2 0
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0 0
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0 0
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MHI

Mid Low
Z a
110 67
100% 100%
26 18
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19 13
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55 37
50% 55%
 28 20
25% 30%

47 34
43% 51%

33 23
30% 34%

39 17
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37 23
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39 22
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2 0
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98 61
89% 91%
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MHI

Mid Low
Z a
112 82
100% 100%
33 25
29% 30%

24 16
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47% 56%

26 16
23% 20%

50 43
45% 52%

44 32
39% 39%

39 22
35% 27%

34 28
30% 34%

36 30
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- -

98 77
88% 94%

MHI

Mid Low
Z a
122 88
100% 100%
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32% 16%
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31 30
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Y

57 51
47% 58%

30 33
25% 38%
Z

53 45
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41 37
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53 35
43% 40%

56 40
46% 45%

57 29
47% 33%
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- 1%
110 82
90% 93%
Y

MHI

Mid Low
Z a

63 53
100% 100%
30 19
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20 17
32% 32%

31 28
49% 53%

28 25
44% 47%

28 28
44% 53%

22 22
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34 20
54% 38%

27 27
43% 51%

22 25
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0 0
- -
54 51
86% 96%

MHI

Mid Low
Z a
96 85
100% 100%
17 21
18% 25%
Y
18 16
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49% 53%

16 11
17% 13%

41 39
43% 46%

43 33
45% 39%

31 35
32% 41%

29 31
30% 36%

21 24
22% 28%

2 0
2% -
81 75
84% 88%

MHI

Mid Low
Z a
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0 0
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0 0
- -

0 0
- -

2 0
67% -

1 0
33% -
0 0
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0 0
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0 0
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2 0
67% -

MHI

Mid Low
Z a
110 67
100% 100%

28 24
25% 36%

18 16
16% 24%
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23% 15%

10 16
9% 24%
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15 10
14% 15%

42 26
38% 39%

30 28
27% 42%
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18 13
16% 19%

37 21
34% 31%

13 13
12% 19%

0 0
- -

15 8
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38 21
35% 31%

60 44
55% 66%
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43% 58%
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43% 37%

26 23
24% 34%

MHI

Mid Low
Z a
112 82
100% 100%

32 32
29% 39%

14 15
13% 18%

29 21
26% 26%

21 11
19% 13%

23 14
21% 17%

38 32
 34% 39%

35 20
31% 24%

22 6
20% 7%
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35 24
31% 29%

21 15
19% 18%
0 0
- -

7 15
6% 18%
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38 31
34% 38%

60 40
54% 49%

60 37
54% 45%

51 32
46% 39%

30 23
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MHI
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Z a
122 88
100% 100%

34 34
28% 39%

22 22
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34 23
28% 26%

32 23
26% 26%

29 31
24% 35%

57 34
47% 39%

38 28
31% 32%

32 23
26% 26%

42 36
34% 41%

27 19
22% 22%
0 0
- -
 12 7
10% 8%

44 37
36% 42%
71 49
58% 56%

67 54
55% 61%
Y
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48% 58%

40 32
33% 36%

MHI

Mid Low
Z a

63 53
100% 100%

22 26
35% 49%

20 19
32% 36%

23 18
37% 34%

25 17
40% 32%
 16 22
25% 42%

26 24
41% 45%

26 21
41% 40%

20 16
32% 30%

22 24
35% 45%

21 15
33% 28%

0 0
- -

4 2
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33 26
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41 33
65% 62%

39 34
62% 64%
32 32
51% 60%
30 25
48% 47%
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Mid Low
Z a
96 85
100% 100%

24 22
25% 26%

10 7
10% 8%

15 18
16% 21%
Y

10 10
10% 12%

15 10
16% 12%

41 31
43% 36%

38 26
40% 31%
Y

13 7
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43 30
45% 35%
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0 0
- -

10 10
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22 20
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57 40
59% 47%
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41% 42%
52 35
54% 41%
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MHI

Mid Low
Z a
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1 0
33% -

0 0
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- -

1 0
33% -

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67% -

1 0
33% -

1 0
33% -

1 0
33% -

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- -
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2 0
67% -
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67% -
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MHI

Mid Low
Z a

122 88
100% 100%

48 34
39% 39%

42 38
34% 43%
Y

61 38
50% 43%

33 35
27% 40%

27 34
22% 39%
YZ

26 24
21% 27%

25 17
20% 19%

11 23
9% 26%
AZ

38 22
31% 25%
Y

33 25
27% 28%
0 0
- -
 12 3
10% 3%
90 63
74% 72%
51 54
42% 61%
Z
26 24
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29 30
24% 34%
Y
48 36
39% 41%
62 65
51% 74%
AZ
59 47
48% 53%

MHI

Mid Low
Z a

26 24
100% 100%

19 15
73% 63%

14 14
54% 58%

14 10
54% 42%
 9 12
35% 50%

16 11
62% 46%

9 10
35% 42%

15 15
58% 63%

9 9
35% 38%

16 20
62% 83%

13 11
50% 46%

21 14
81% 58%

12 16
46% 67%
0 1
- 4%

24 23
92% 96%

18 19
 69% 79%

16 17
62% 71%

22 20
85% 83%

MHI

Mid Low
Z a

122 88
100% 100%
27 31
22% 35%
Z
56 39
46% 44%
35 33
29% 38%
Y Y

44 40
36% 45%

38 22
31% 25%

20 24
16% 27%

29 25
24% 28%
45 30
 37% 34%

28 27
23% 31%

33 24
27% 27%
Y Y
28 25
23% 28%
Y
35 29
29% 33%
0 0
- -

MHI

Mid Low
Z a

122 88
100% 100%

37 33
30% 38%

29 38
24% 43%
Z
 32 43
26% 49%
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36 29
30% 33%

34 27
28% 31%
Y Y

28 24
23% 27%

35 23
29% 26%

29 33
24% 38%
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 38 31
31% 35%

34 34
28% 39%

31 29
25% 33%

36 30
30% 34%
Y
0 0
- -
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6% -
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MHI

Mid Low
Z a
 122 88
100% 100%
37 33
30% 38%

29 38
24% 43%
Z
32 43
26% 49%
AZ
36 29
30% 33%

34 27
28% 31%
Y Y
28 24
23% 27%
35 23
29% 26%

29 33
24% 38%
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38 31
31% 35%
34 34
28% 39%

31 29
25% 33%
36 30
30% 34%
Y

MHI

Mid Low
 Z a

122 88
100% 100%
50 42
41% 48%
51 45
42% 51%

31 22
25% 25%
50 39
41% 44%
Y Y
62 45
51% 51%

40 33
33% 38%
36 27
30% 31%
0 0
- -

12 11
10% 13%

110 77
90% 88%

MHI

Mid Low
Z a

122 88
100% 100%
45 33
 37% 38%
30 16
25% 18%

47 39
39% 44%

MHI

Mid Low
Z a

50 42
100% 100%
19 12
38% 29%

9 5
18% 12%

22 25
44% 60%

MHI

Mid Low
Z a

51 45
100% 100%
15 15
29% 33%
 13 6
25% 13%

23 24
45% 53%

MHI

Mid Low
Z a

31 22
100% 100%
11 8
35% 36%
7 4
23% 18%
13 10
42% 45%

MHI

Mid Low
Z a

50 39
100% 100%
15 11
30% 28%
14 7
28% 18%
21 21
42% 54%
MHI

Mid Low
Z a

62 45
100% 100%
21 14
34% 31%
20 8
32% 18%

21 23
34% 51%

MHI

Mid Low
Z a

40 33
100% 100%
14 10
35% 30%
10 6
25% 18%

16 17
40% 52%
MHI

Mid Low
Z a

36 27
100% 100%
14 9
39% 33%
9 8
25% 30%

13 10
36% 37%

MHI

Mid Low
Z a

-** -**
- ** - **
0 0
- -
0 0
- -
0 0
- -

MHI

Mid Low
Z a

122 88
100% 100%

28 32
23% 36%
Z

40 35
33% 40%

41 41
34% 47%

40 30
33% 34%

38 33
31% 38%
Y

45 40
37% 45%

37 23
30% 26%

36 30
30% 34%

33 25
27% 28%
 36 28
30% 32%

0 0
- -
10 6
8% 7%

85 75
70% 85%
AYZ

57 45
47% 51%

45 40
37% 45%

36 30
30% 34%

56 41
46% 47%

MHI

Mid Low
Z a

50 42
100% 100%

18 18
36% 43%
 20 20
40% 48%

27 24
54% 57%

21 17
42% 40%

18 15
36% 36%

23 24
46% 57%

20 16
40% 38%

21 18
42% 43%

17 16
34% 38%

20 20
40% 48%

0 0
- -
0 0
- -

42 40
84% 95%

27 25
 54% 60%
23 24
46% 57%

21 18
42% 43%
28 27
56% 64%

MHI

Mid Low
Z a

51 45
100% 100%

16 25
31% 56%
Z

23 24
45% 53%

25 22
49% 49%

25 20
49% 44%

23 21
45% 47%
 24 29
47% 64%

27 18
53% 40%

17 19
33% 42%

18 17
35% 38%

20 16
39% 36%

0 0
- -
1 0
2% -

45 40
88% 89%

33 31
65% 69%
24 29
47% 64%

17 19
33% 42%

29 23
57% 51%

MHI
Mid Low
Z a

31 22
100% 100%

10 13
32% 59%

14 12
45% 55%

15 12
48% 55%

18 11
58% 50%

13 15
42% 68%
Y

16 11
52% 50%

18 13
58% 59%

10 10
32% 45%

13 12
42% 55%
 14 11
45% 50%

0 0
- -
1 0
3% -

26 21
84% 95%

22 17
71% 77%
16 11
52% 50%

10 10
32% 45%

19 16
61% 73%

MHI

Mid Low
Z a

50 39
100% 100%

15 19
30% 49%

20 20
40% 51%

22 23
44% 59%

24 16
48% 41%

27 17
54% 44%
Y

21 23
42% 59%

20 14
40% 36%

22 15
44% 38%

14 17
28% 44%

21 17
42% 44%

0 0
- -
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43 36
86% 92%

28 24
 56% 62%
21 23
42% 59%

22 15
44% 38%

27 23
54% 59%

MHI

Mid Low
Z a

62 45
100% 100%

16 24
26% 53%
AYZ

26 24
42% 53%

24 25
39% 56%

22 21
35% 47%

25 20
40% 44%
 32 22
52% 49%

23 14
37% 31%

27 19
44% 42%

22 17
35% 38%

21 20
34% 44%
0 0
- -
0 0
- -

45 43
73% 96%
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33 28
53% 62%
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27 19
44% 42%
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53% 60%

MHI
Mid Low
Z a

40 33
100% 100%

11 16
28% 48%

16 16
40% 48%

17 18
43% 55%

18 17
45% 52%

17 19
43% 58%

19 20
48% 61%

13 9
33% 27%

17 14
43% 42%

13 11
33% 33%

19 13
48% 39%
0 0
 - -
0 0
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31 31
78% 94%

20 17
50% 52%
19 20
48% 61%

17 14
43% 42%
25 16
63% 48%

MHI

Mid Low
Z a

36 27
100% 100%

12 12
33% 44%

13 13
36% 48%

15 16
42% 59%

18 10
50% 37%
 13 15
36% 56%

21 15
58% 56%

18 14
50% 52%

14 12
39% 44%

14 13
39% 48%
Y

16 14
44% 52%
0 0
- -
0 0
- -

27 26
75% 96%
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21 17
58% 63%
21 15
58% 56%

14 12
39% 44%

22 20
61% 74%
MHI

Mid Low
Z a

-** -**
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MHI

Mid Low
Z a

122 88
100% 100%
36 37
30% 42%
77 46
63% 52%
9 5
7% 6%

0 0
- -
113 83
93% 94%
MHI

Mid Low
Z a

122 88
100% 100%
48 34
39% 39%
59 49
48% 56%
13 4
11% 5%

2 1
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107 83
88% 94%

MHI

Mid Low
Z a

122 88
100% 100%
43 29
35% 33%
67 52
55% 59%
8 4
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4 3
3% 3%
110 81
90% 92%

MHI

Mid Low
Z a

122 88
100% 100%
40 30
33% 34%

60 38
49% 43%
20 18
16% 20%
2 2
2% 2%
100 68
82% 77%

MHI

Mid Low
Z a

122 88
100% 100%
38 31
31% 35%
 70 51
57% 58%
11 6
9% 7%

3 0
2% -
108 82
89% 93%
Y

MHI

Mid Low
Z a

122 88
100% 100%
45 29
37% 33%
61 47
50% 53%
14 11
11% 13%

2 1
2% 1%
106 76
87% 86%

MHI

Mid Low
Z a
 122 88
100% 100%
36 33
30% 38%
69 44
57% 50%
13 10
11% 11%
4 1
3% 1%
105 77
86% 88%

MHI

Mid Low
Z a

122 88
100% 100%

113 83
93% 94%

107 83
88% 94%

110 81
90% 92%

100 68
82% 77%
 108 82
89% 93%
Y

106 76
87% 86%

105 77
86% 88%

MHI

Mid Low
Z a

165 83
100% 100%
74 28
45% 34%

66 35
40% 42%

19 13
12% 16%

6 7
4% 8%
91 55
55% 66%
Y

MHI
Mid Low
Z a

165 83
100% 100%
90 58
55% 70%
Y AYZ
105 53
64% 64%
132 62
80% 75%

29 28
18% 34%
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34% 42%
Y Y
32 32
19% 39%
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- -
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140 74
85% 89%
Y Y

139 67
84% 81%

MHI
Mid Low
Z a

165 83
100% 100%
105 58
64% 70%
92 53
56% 64%

84 44
51% 53%
Y Y

27 17
16% 20%

6 6
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17 4
10% 5%

11 5
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15 10
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20 13
12% 16%
50 37
30% 45%
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- -
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8% 1%
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132 75
80% 90%
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17% 13%

MHI

Mid Low
Z a

165 83
100% 100%
57 39
35% 47%
99 42
60% 51%

9 2
5% 2%

0 0
- -
156 81
95% 98%

MHI

Mid Low
Z a

156 81
100% 100%
128 76
82% 94%
AYZ
28 5
 18% 6%
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MHI

Mid Low
Z a

156 81
100% 100%
133 70
85% 86%

23 11
15% 14%

MHI

Mid Low
Z a

133 70
100% 100%

63 27
47% 39%

55 26
41% 37%
 64 30
48% 43%

59 31
44% 44%

33 21
25% 30%

25 11
19% 16%

29 21
22% 30%

27 15
20% 21%

27 16
20% 23%

21 13
16% 19%

25 12
19% 17%
 30 11
23% 16%

21 20
16% 29%
Z
0 0
- -

105 51
79% 73%
105 55
79% 79%
41 22
31% 31%

25 12
19% 17%

21 20
16% 29%
Z

MHI

Mid Low
Z a

23 11
100% 100%

9 2
39% 18%

2 1
9% 9%

7 4
30% 36%

6 2
26% 18%

0 1
- 9%

1 1
4% 9%

5 2
22% 18%

2 2
9% 18%

11 4
48% 36%

2 0
9% -

5 3
22% 27%

0 0
- -
0 0
- -
21 8
91% 73%
Y
3 1
13% 9%
 7 4
30% 36%

10 6
43% 55%
0 0
- -

MHI

Mid Low
Z a

90 58
100% 100%
35 20
39% 34%

42 29
47% 50%

10 9
11% 16%

2 0
2% -

1 0
1% -

55 38
61% 66%
Y Y

MHI
Mid Low
Z a

55 38
100% 100%
7 6
13% 16%

45 26
82% 68%

3 6
5% 16%

MHI

Mid Low
Z a

90 58
100% 100%

12 12
13% 21%

58 26
64% 45%
a
39 30
43% 52%
Y Y
21 14
23% 24%
2 0
2% -

11 7
12% 12%
 4 4
4% 7%

10 6
11% 10%

0 0
- -

MHI

Mid Low
Z a

90 58
100% 100%
71 47
79% 81%
Y Y
61 41
68% 71%

10 7
11% 12%
6 3
7% 5%

2 1
2% 2%

1 0
1% -
MHI

Mid Low
Z a

90 58
100% 100%

56 35
62% 60%
Y Y

60 38
67% 66%
52 30
58% 52%

57 33
63% 57%
23 16
26% 28%

30 19
33% 33%

18 6
20% 10%

43 29
48% 50%

21 16
23% 28%

10 7
11% 12%

39 32
 43% 55%
13 13
14% 22%

53 30
59% 52%

0 0
- -
77 44
86% 76%
75 51
83% 88%

55 32
61% 55%

30 19
33% 33%
18 6
20% 10%

25 20
28% 34%

MHI

Mid Low
Z a

75 25
100% 100%

29 7
39% 28%
 24 8
32% 32%

16 5
21% 20%

24 8
32% 32%

12 3
16% 12%

19 8
25% 32%

14 5
19% 20%

9 2
12% 8%

12 6
16% 24%

10 3
13% 12%
MHI

Mid Low
Z a

75 25
100% 100%
29 7
39% 28%
24 8
32% 32%

16 5
21% 20%
24 8
32% 32%
12 3
16% 12%

19 8
25% 32%

14 5
19% 20%
9 2
12% 8%
12 6
16% 24%

10 3
13% 12%

MHI

Mid Low
Z a
 165 83
100% 100%
25 18
15% 22%

65 28
39% 34%

33 19
20% 23%

29 7
18% 8%

13 11
8% 13%

90 46
55% 55%

MHI

Mid Low
Z a

165 83
100% 100%
34 20
21% 24%

56 33
34% 40%

30 13
18% 16%

31 8
19% 10%
 14 9
8% 11%

90 53
55% 64%

MHI

Mid Low
Z a

165 83
100% 100%
90 46
55% 55%

90 53
55% 64%

MHI

Mid Low
Z a

90 46
100% 100%
36 19
40% 41%

54 22
 60% 48%
17 14
19% 30%
37 22
41% 48%

16 14
18% 30%

3 4
3% 9%
12 7
13% 15%

0 1
- 2%

MHI

Mid Low
Z a

90 53
100% 100%
32 24
36% 45%
Y
60 35
67% 66%
25 18
28% 34%
30 18
33% 34%

17 11
19% 21%

8 5
9% 9%
 15 5
17% 9%

0 2
- 4%

MHI

Mid Low
Z a

167 106
100% 100%
40 28
24% 26%
Y Y
120 79
72% 75%
72 55
43% 52%

106 67
63% 63%

23 29
14% 27%
AYZ
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42 37
25% 35%

72 52
43% 49%
Y Y
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19% 27%
Y
1 0
1% -
 3.3 3.84

MHI

Mid Low
Z a

167 106
100% 100%

69 58
41% 55%
Z

91 54
54% 51%

15 19
9% 18%
Z

15 18
9% 17%
Z

45 38
27% 36%
Y
42 31
25% 29%
 41 27
25% 25%

50 25
30% 24%

54 23
32% 22%

22 18
13% 17%
Y

34 18
20% 17%

1 1
1% 1%

114 76
68% 72%

15 19
9% 18%
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54 49
32% 46%
YZ
96 60
57% 57%

66 35
40% 33%

34 18
20% 17%
MHI

Mid Low
Z a

167 106
100% 100%

15 12
9% 11%
8 6
5% 6%

91 55
54% 52%

6 3
4% 3%

11 3
7% 3%
1 1
1% 1%

34 23
20% 22%
1 3
1% 3%

100 62
60% 58%

MHI

Mid Low
Z a
 167 106
100% 100%

74 66
44% 62%
AYZ

18 26
11% 25%
AYZ

9 7
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81 33
49% 31%
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86 73
51% 69%
AYZ

MHI

Mid Low
Z a

74 66
100% 100%
25 33
34% 50%

2 4
3% 6%
48 46
65% 70%

31 33
 42% 50%

6 9
8% 14%

MHI

Mid Low
Z a

86 73
100% 100%

41 43
48% 59%

10 20
12% 27%
Z

46 39
53% 53%

24 26
28% 36%
Y Y

19 18
22% 25%

2 5
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 2 5
2% 7%

3 4
3% 5%

30 23
35% 32%

17 23
20% 32%
0 1
- 1%

54 55
63% 75%
60 46
70% 63%

24 26
28% 36%
Y Y
2 5
2% 7%
30 23
35% 32%

MHI

Mid Low
Z a

167 106
100% 100%
14 18
8% 17%
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6 3
4% 3%
5 4
3% 4%

6 4
4% 4%
5 5
3% 5%

8 6
5% 6%

5 4
3% 4%
5 3
3% 3%
3 2
2% 2%
2 2
1% 2%

4 4
2% 4%
6 9
4% 8%

96 38
57% 36%
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2 4
1% 4%

25 25
15% 24%

19 15
 11% 14%

13 9
8% 8%
12 15
7% 14%

MHI

Mid Low
Z a

167 106
100% 100%
28 32
17% 30%
YZ
38 24
23% 23%

42 24
25% 23%

45 20
27% 19%

14 6
8% 6%
66 56
40% 53%
YZ

MHI

Mid Low
Z a
 167 106
100% 100%
21 17
13% 16%

32 35
19% 33%
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44 18
26% 17%

56 26
34% 25%

14 10
8% 9%
53 52
32% 49%
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MHI

Mid Low
Z a

167 106
100% 100%
66 56
40% 53%
YZ
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32% 49%
AYZ

MHI
Mid Low
Z a

110 47
100% 100%
14 3
13% 6%

54 26
49% 55%

46 20
42% 43%

18 3
16% 6%

28 8
25% 17%

19 8
17% 17%

15 0
14% -
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21 6
19% 13%

14 8
13% 17%
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5% 2%

15 6
14% 13%

4 1
4% 2%

MHI

Mid Low
Z a

160 91
100% 100%
29 15
18% 16%

22 14
14% 15%

70 46
44% 51%
Y
39 16
24% 18%

0 0
- -
MHI

Mid Low
Z a

160 91
100% 100%
8 3
5% 3%

28 14
18% 15%

75 55
47% 60%
Y AYZ
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31% 20%

0 1
- 1%

MHI

Mid Low
Z a

157 89
100% 100%
96 49
61% 55%
86 55
55% 62%

24 11
 15% 12%

63 45
40% 51%

70 36
45% 40%

25 13
16% 15%

54 32
34% 36%

28 12
18% 13%

52 26
33% 29%
53 35
34% 39%

26 14
17% 16%

0 0
- -

MHI

Mid Low
Z a

34 17
100% 100%
17 10
50% 59%

12 7
 35% 41%

12 7
35% 41%

9 7
26% 41%
15 5
44% 29%

12 7
35% 41%

13 5
38% 29%

7 9
21% 53%
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6 3
18% 18%
0 0
- -

0 0
- -

MHI

Mid Low
Z a

160 91
100% 100%
36 29
 23% 32%

36 18
23% 20%

50 23
31% 25%
9 7
6% 8%

14 7
9% 8%

6 2
4% 2%
4 1
3% 1%

2 2
1% 2%

3 2
2% 2%

MHI

Mid Low
Z a

157 89
100% 100%

68 42
43% 47%
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34% 28%

56 35
36% 39%

61 27
39% 30%

73 38
46% 43%

29 23
18% 26%

33 17
21% 19%

66 38
42% 43%

26 10
17% 11%

44 36
28% 40%
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17 15
11% 17%
 15 10
10% 11%

118 76
75% 85%
Y
86 43
55% 48%
61 27
39% 30%
65 34
41% 38%

29 19
18% 21%

MHI

Mid Low
Z a

3 2
100% 100%

2 0
67% -

0 0
- -

0 0
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1 0
33% -

1 1
33% 50%

0 0
- -

0 0
- -

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33% -

0 0
- -

0 1
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0 0
- -

2 0
67% -
1 0
33% -

MHI

Mid Low
Z a

157 89
 100% 100%
79 30
50% 34%
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60 43
38% 48%

10 12
6% 13%

8 4
5% 4%
78 59
50% 66%
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MHI

Mid Low
Z a

78 59
100% 100%

37 32
47% 54%

16 10
21% 17%

11 10
14% 17%

16 11
21% 19%
 31 19
40% 32%

25 14
32% 24%

14 8
18% 14%

40 29
51% 49%

0 1
- 2%
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42% 39%

34 19
44% 32%

52 46
67% 78%

MHI

Mid Low
Z a

157 89
100% 100%

76 43
48% 48%
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24% 17%

25 20
16% 22%

72 38
46% 43%

90 69
57% 78%
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95 59
61% 66%

51 31
32% 35%

0 0
- -
89 50
57% 56%

138 85
88% 96%

MHI

Mid Low
Z a

160 91
100% 100%
82 42
51% 46%
 78 49
49% 54%

MHI

Mid Low
Z a

82 42
100% 100%

23 11
28% 26%

26 18
32% 43%

19 3
23% 7%
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14 3
17% 7%

28 18
34% 43%

16 8
20% 19%

13 7
16% 17%
Y Y
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27% 21%

18 22
22% 52%
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1 0
1% -

MHI

Mid Low
Z a

82 42
100% 100%

20 10
24% 24%
19 17
23% 40%
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27 14
33% 33%
28 18
34% 43%

11 10
13% 24%

15 9
18% 21%

10 4
12% 10%
 24 16
29% 38%

27 15
33% 36%

20 11
24% 26%

16 12
20% 29%

0 0
- -

29 18
35% 43%

MHI

Mid Low
Z a

160 91
100% 100%
68 41
43% 45%

77 42
48% 46%
Y
13 5
8% 5%
2 3
1% 3%
 0 0
- -
145 83
91% 91%

MHI

Mid Low
Z a

160 91
100% 100%
22 12
14% 13%
51 29
32% 32%

32 22
20% 24%

48 27
30% 30%

7 1
4% 1%
73 41
46% 45%

MHI

Mid Low
Z a

160 91
 100% 100%

145 83
91% 91%
73 41
46% 45%

MHI

Mid Low
Z a

128 107
100% 100%
85 69
66% 64%

43 38
34% 36%

MHI

Mid Low
Z a

85 69
100% 100%

38 28
45% 41%

33 27
39% 39%

34 31
40% 45%
Y Y
28 21
33% 30%

31 29
36% 42%

27 23
32% 33%

18 14
21% 20%

14 28
16% 41%
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24 23
28% 33%
14 12
16% 17%

17 17
20% 25%

23 24
27% 35%
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0 0
- -
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58% 57%
 45 32
53% 46%

24 33
28% 48%
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MHI

Mid Low
Z a

43 38
100% 100%

3 3
7% 8%
9 7
21% 18%

6 5
14% 13%

6 3
14% 8%

15 18
35% 47%

13 14
30% 37%

25 19
58% 50%
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12% 11%

6 6
14% 16%
1 0
2% -

8 6
19% 16%
18 18
42% 47%

MHI

Mid Low
Z a

128 107
100% 100%
60 52
47% 49%

67 54
52% 50%

36 33
28% 31%
Y Y
16 16
13% 15%

22 21
17% 20%
Y
23 22
18% 21%

14 14
 11% 13%

17 17
13% 16%

0 0
- -

9 8
7% 7%
2.06 2.21

MHI

Mid Low
Z a

119 99
100% 100%

44 29
37% 29%
8 8
7% 8%
20 18
17% 18%
35 30
29% 30%
10 13
8% 13%
22 15
18% 15%

12 10
10% 10%
14 12
12% 12%

21 14
18% 14%
 14 21
12% 21%
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22 26
18% 26%

33 27
28% 27%
2 3
2% 3%

MHI

Mid Low
Z a

128 107
100% 100%
92 83
72% 78%

19 19
15% 18%

25 33
20% 31%
Z
3 4
2% 4%
24 13
19% 12%

25 21
20% 20%

42 36
 33% 34%

25 15
20% 14%

112 100
88% 93%
Y
56 43
44% 40%

MHI

Mid Low
Z a

128 107
100% 100%
59 61
46% 57%

46 48
36% 45%

40 33
31% 31%

38 51
30% 48%
YZ
42 40
33% 37%
20 32
16% 30%
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40 37
31% 35%
Y Y
 28 26
22% 24%
32 30
25% 28%

19 19
15% 18%

27 35
21% 33%
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22 26
17% 24%

2 0
2% -

93 90
73% 84%
YZ

60 53
47% 50%

37 49
29% 46%
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MHI

Mid Low
Z a

128 107
100% 100%
45 43
35% 40%
 42 52
33% 49%
YZ
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26% 27%

53 60
41% 56%
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35 37
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23 21
18% 20%
Y

38 50
30% 47%
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30 30
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30% 26%
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- -
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88% 88%

91 89
71% 83%
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MHI

Mid Low
Z a
 128 107
100% 100%
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10 5
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7 8
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9 5
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0 2
- 2%

2 3
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1 4
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MHI

Mid Low
Z a

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100% 100%
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MHI

Mid Low
Z a
 128 107
100% 100%
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44 37
34% 35%
32 32
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29 16
23% 15%

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61 55
48% 51%

MHI

Mid Low
Z a

128 107
100% 100%
85 77
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61 55
48% 51%

MHI

Mid Low
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61 55
100% 100%
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18 22
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23 13
38% 24%

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MHI

Mid Low
Z a

149 134
100% 100%
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Y Y
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32 41
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- -

3.1 3.64

MHI

Mid Low
Z a

149 134
100% 100%

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102 108
68% 81%
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27% 31%

MHI

Mid Low
Z a

149 134
100% 100%

55 61
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58 46
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48 45
32% 34%

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33 29
22% 22%

37 35
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42 39
28% 29%

34 38
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40 38
27% 28%

32 36
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71 68
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MHI

Mid Low
Z a

149 134
100% 100%

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63 47
42% 35%

18 22
12% 16%

28 42
19% 31%
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- -

MHI

Mid Low
Z a

149 134
100% 100%

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11% 10%

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33% 31%

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MHI

Mid Low
Z a
 149 134
100% 100%
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MHI

Mid Low
Z a

149 134
100% 100%

28 18
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59 52
40% 39%
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23% 24%

30 27
20% 20%

50 41
34% 31%

32 24
21% 18%

17 16
11% 12%

2 4
1% 3%

MHI

Mid Low
Z a
401 266
100% 100%
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MHI

Mid Low
Z a
401 266
100% 100%
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59% 46%
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145 131
36% 49%
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MHI

Mid Low
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- 1%

0 0
- -

1 0
1% -
3 0
2% -

1 2
1% 1%

2 1
1% 1%

1 1
1% 1%
2 2
1% 1%
0 1
- 1%
0 1
- 1%

0 1
- 1%

0 2
- 1%
1 1
1% 1%
0 1
- 1%
1 1
1% 1%
0 2
- 1%

0 2
- 1%
 0 2
- 1%
0 1
- 1%
1 0
1% -
3 4
2% 3%

1 0
1% -
0 1
- 1%

1 0
1% -

1 0
1% -
1 0
1% -

0 1
- 1%
2 0
1% -
1 0
1% -
1 0
1% -
1 1
1% 1%
1 0
1% -
1 0
1% -
1 0
1% -

1 1
1% 1%

0 1
- 1%
1 2
1% 1%

1 0
1% -

1 0
1% -

1 1
1% 1%
1 1
1% 1%

1 1
1% 1%
0 1
- 1%
1 1
1% 1%

2 1
1% 1%

0 1
- 1%

1 0
1% -
0 1
- 1%
1 0
1% -
0 1
- 1%
0 1
- 1%

1 0
1% -
0 1
- 1%

0 1
- 1%
1 0
1% -

1 0
1% -
2 3
1% 2%
1 0
1% -

0 1
- 1%
1 1
1% 1%
0 0
- -

2 0
1% -
2 0
1% -

0 1
- 1%
1 0
1% -
1 1
1% 1%
0 1
- 1%
1 0
1% -

1 3
1% 2%

1 0
1% -
0 1
- 1%
0 2
- 1%

1 3
1% 2%
0 6
 - 4%
Z
1 0
1% -

2 1
1% 1%

1 0
1% -
0 2
- 1%

1 2
1% 1%

1 1
1% 1%
0 0
- -

2 2
1% 1%

1 0
1% -

15 4
9% 3%
a
5 3
3% 2%

64 33
39% 23%
a
49 61
30% 43%
Z

MHI
Mid Low
Z a
209 120
100% 100%
17 6
8% 5%

192 114
92% 95%

MHI

Mid Low
Z a
209 120
100% 100%
84 60
40% 50%

19 8
9% 7%

28 15
13% 13%

28 25
13% 21%

MHI

Mid Low
Z a
401 266
100% 100%
4 0
1% -
5 0
1% -

33 10
8% 4%
a
24 5
6% 2%
a
35 29
9% 11%

93 35
23% 13%
a
189 158
47% 59%
Y AYZ
18 29
4% 11%
AYZ
300 222
75% 83%
Y AYZ