Market Structure and Pricing Strategies
Market Structure and Pricing Strategies
perfect information.
Price Determination: Firms are price-takers. Market forces of demand and supply determine the
equilibrium price.
Monopoly Market
Characteristics: Single seller, no close substitutes, high entry barriers.
Price Determination: A monopolist is a price maker and sets prices by equating MR (marginal
Duopoly
Characteristics: Only two dominant firms control the market.
Price Determination: Firms often follow interdependent pricing strategies, either through collusion or
competition.
Monopolistic Competition
Characteristics: Many sellers with differentiated products, free entry and exit.
Price Determination: Firms have some control over prices due to product differentiation, and the
Price Discrimination
Definition: Charging different prices to different customers for the same product, based on their
willingness to pay.
Types:
- Third-degree: Different prices for different consumer groups (e.g., student discounts).
Oligopoly
Characteristics: A few large firms dominate the market, high entry barriers, interdependent
decision-making.
Price Determination: Firms often use price leadership or form cartels to control prices.
Application: Helps predict the outcome of competitive situations where parties must make decisions
simultaneously.
Game Theory
Definition: A framework for analyzing strategic interactions where outcomes depend on the actions
of all players.
Types of Games:
Uncertainty: Neither outcomes nor probabilities are known (e.g., launch of a new product).
Approaches:
- Expected value and expected utility theory help in decision-making under risk.
Pricing Strategies: Firms set dynamic prices based on future market conditions (e.g., surge pricing
by ride-hailing services).