BBE New A1 Brief Fall24
BBE New A1 Brief Fall24
Unit Code, Number and Title T/618/5032 - Unit 1 Contemporary Business Environment
Unit Assessor(s) Daniel Van Houtte / Dinh Thuy Dung / Pham Thu Van
Student name
Submission format
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guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
This assignment should be written in a concise, formal business style using Arial 11 or Times New
Roman 13 font size and 1.5 spacing.
The word limit is 3,500 words (+/- 10%).
You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).
Vocational Scenario
VPS Securities Joint Stock Company was established in 2006 and is the largest
investment banking securities company in the Vietnamese stock market to date. VPS
is the leader in HSX, HNX and Upcom in stock brokerage activities, and the number 1
position in the stock market in the derivatives segment (58.77% by the end of the
second quarter of 2024). Typical products and services: Asset management services,
investment banking services, securities services, capital market consulting
services...). The company's strategic orientation is to become the most admired
company for its creativity and understanding of customers. The mission is to open up
opportunities for easy access to services and products in the fields of financial
investment and consumption to bring outstanding and sustainable values to
customers, partners and the community. The company's total assets under
management are more than 22,400 billion VND, charter capital is nearly 9,000 billion
VND.
On June 6th, under the sponsorship of the Ministry of Planning and Investment, the
Vietnam Wealth Advisor Summit 2024 (VWAS 2024) organized by Vietnam Investment
Review and the Vietnam Financial Advisors Community was successfully held.
The theme of the ceremony was "Adapting to Uncertainties" including many reputable
speakers from leading companies in the financial industry, as well as policy experts,
the forum was an opportunity for in-depth exchanges and the pursuit of creating a
sustainable investment market.
During the forum, representing VPS, Mr. Lê Đức Khánh - Director of Analysis shared
insights on managing stock investment portfolios during the discussion session on
"Investment Asset Portfolio".
Dedicated to Providing the Best Products and Services for Customers
With a customer-centric approach, everyone at VPS strives to deliver the best
financial products and services, flexibly meeting the needs of customers.
The "Brokerage Award of the year 2014" is a testament to VPS's efforts in providing
comprehensive financial solutions and creating sustainable value for customers and
partners, affirming its leading position in the financial and securities sector in
Vietnam. This award also serves as a reminder of the trust and support that
customers and partners have placed in VPS.
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With significant advancements in research and development and pioneering
technology applications, VPS has introduced exceptional products, confidently
creating a unique experience for each customer. Financial services products are
integrated into the VPS SmartOne ecosystem, enabling customers to conveniently
access information, optimize transaction time, and enjoy a seamless experience. VPS
SmartOne has proven to be the leading financial investment application in Vietnam.
Leading Financial Institution in Vietnam
On its nearly 20-year journey of construction and development, VPS has gradually
affirmed its role and position as one of the leading financial institutions in Vietnam.
Since Q1 2021, VPS has consistently maintained its leading position in securities
brokerage market share across all four rankings: HOSE, HNX, UPCOM, and
Derivatives. As of Q1 2024, VPS achieved a market share of 20.29% on HOSE and
nearly a quarter of the market share on HNX with 24.711%. VPS's market share on
UPCoM is 22.313% and 58.90% in derivatives.
VPS has been recognized by prestigious organizations both domestically and
internationally for its positive contributions through numerous accolades and awards,
such as Best Brokerage House 2024, awarded by The Asset within the framework of
the Triple A Awards for Sustainable Finance 2024; Most Flexible Financial Service
Products Provider Vietnam 2024, honored by World Business Outlook; and The
Brokerage Award of the year 2023 at the Vietnam Wealth Advisor Summit 2023.
With a philosophy of corporate responsibility and opening up financial investment
opportunities for everyone, VPS is committed to continuing the journey towards
financial prosperity with our esteemed customers.
You are required to conduct an analysis on several sample firms on the brokerage industry to gain
access to industry perspectives and best practices from other high-performance companies. You will
present your analysis to your line manager and to the management team. The analysis will be on
overall market size (international and national) and different sub-sector (public, private, voluntary) firms.
Organisations to be considered will include public (national and local companies), private (retailers,
manufacturers, and suppliers) and voluntary (charity organisations and social enterprises).
You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:
1. An introduction to sub-sectors, different types of organisations and VPS in the industry and
the market size
2. A factsheet for a selected sub-sector organisations, with explanation of each of the chosen
organisations, including background details of the organisations; the products and services they
supply; the size and scope of the organisation; their visions, missions, and business objectives;
the organisational and legal structures and information about their stakeholders.
For business modelling purposes, you will also need to examine the various business functions in one
organisation and create an organisational chart to explore the interrelationships between the different
functions.
In addition to the ‘insights’ factsheets, you will present an organisational flow chart that shows:
3. An analysis for one of the chosen organisations (can be VPS, using visual mapping to show
how internal departments, for example. finance, marketing, work together to meet business
objectives and how interrelationships are defined by the structure of the organisation.
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4. Conclusions based on critical impact analysis of different business structures and the
interrelationships between internal departments in successfully fulfilling overall business
objectives.
Hints:
Choose two companies that differ from VPS in sub-sector and (if possible) in legal structure,
and make the factsheets for 3 organisations: VPS and the 2 companies
Use stakeholders mapping to compare the purposes of the company and its competitors
Analyse advantages and disadvantages of the organisational structure
You are required to submit a report form
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Weblinks
https://www.vps.com.vn/en/post/vps--brokerage-award-of-the-year-2024
https://www.vps.com.vn/
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks
Burns, J. and Needle, D. (2019) Business in Context: An Introduction to Business and its Environment. 7th Ed.
Cengage Learning
Worthington, I. and Britton. C. (2018) The Business Environment. 8th Ed. Harlow: Pearson
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Learning Outcomes and Assessment Criteria
* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.