EXECUTIVE EDUCATION

AI Strategies and Applications

for Leaders
Leverage AI to drive organizational growth
OVERVIEW
“Technological advances, surging investments and the
competition for talent are all working toward one
thing: In 2024, artificial intelligence (AI) will start to
fundamentally change how business gets done. It will
impact how companies grow revenue, conduct
everyday operations, engage customers and
employees, build new business models, and more.”
Source: 2024 AI Business Predictions, PwC India

In recent times, AI has emerged as a transformative force, revolutionizing various

industries and redefining business strategies. This innovative technology enables
organizations to unlock unprecedented creative capabilities, fostering innovation,
personalized experiences, and enhanced customer engagement. It provides businesses
with the tools to leverage predictive insights for informed decision making and task
automation to boost efficiency.

As AI continues to expand across sectors, businesses in India can anticipate substantial

changes in product offerings, ranging from tailored health care solutions to AI-driven
financial services. The AI Strategies and Applications for Leaders online program
offered by Kellogg Executive Education aims to empower executives, sales and
marketing leaders, as well as technologists in India to harness the potential of AI for
creating customer value and gaining a competitive edge.
 India has a strong position as a tech services provider, Gen AI could add

$100+ billion to the Indian economy

Source: McKinsey India

92% of knowledge workers in India

integrate AI tools into their daily workflows, compared to the global
average of 75%.
Source: Microsoft and LinkedIn

54% of organizations have implemented

AI for business
Source: PwC India

Many AI-focused online programs delve into

the technical aspects of AI, which can fall
short when it comes to real-world execution.

The AI Strategies and Applications for

Leaders program stands out by offering
cutting-edge insights on how both
established organizations and startups
actually harness AI to drive innovation and
transform industries. The program is
designed to expand the critical thinking skills
of participants and give them practical steps
for achieving success across various levels of
business leadership.

Through a blend of detailed case studies –

particularly within the Indian business
landscape – expert frameworks, and tangible
interactive exercises, this program prepares
you with actionable AI strategies that can
deliver high value to your organization. By
enrolling, you'll be positioning yourself for
career growth in the highly sought-after field
of AI-driven business solutions.
WHO IS THIS PROGRAM FOR?
Geared toward seasoned executives, managers, and technologists, the AI Strategies
and Applications for Leaders online program has been formulated to equip
participants with the expertise needed to integrate AI seamlessly into various aspects
of enterprise operations. This program is ideal for:

C-suite executives and strategic decision makers who seek expert insights on the
dynamic AI landscape, including strategies and high-impact initiatives. Learn to drive
innovative AI initiatives for your organization by learning more about AI trends, use
cases, industry applications, strategy, and best practices.

Senior sales and marketing managers charged with driving marketing outcomes,
focused on integrating AI into their marketing processes and driving transformative
results using generative AI. Delve into real-world industry examples and gain the
knowledge and tools to enhance customer journey.

Technology professionals in IT, health care and finance looking for a strategic AI
perspective to innovate operations, understand AI's business transformation
potential, identify capabilities and areas for improvement, and align initiatives
effectively.

Senior management and IT consultants advising clients on digital transformation,

business excellence, and operational transformation and seeking to stay current with
the AI revolution to make innovative recommendations in IT and the banking and
financial services industries.

Understanding AI is no longer just about

embracing the future; it's about shaping it to
drive efficiency, innovation, and sustainable
growth in organizations worldwide.

Mohanbir Sawhney
KEY TAKEAWAYS
This program is designed to present AI as the paramount enterprising opportunity of
our era and showcase its transformative promise accross organizational operations. It
will equip senior executives with robust frameworks to craft an effective AI
implementation plan that drives organizational success. Moreover, the program
provides diverse perspectives on the capabilities of generative AI. Business leaders can
build on this knowledge to gain competitive industry advantage.

By the end of this program, you will be able to do the following:

Understand the business applications and outcomes that can be achieved with AI
Explore the business applications of generative AI with practical examples
Evaluate the options, strengths, and weaknesses of generative AI and insights on
optimal use
Develop a structured tool for defining generative AI use cases within your
organization
Leverage generative AI in end-to-end marketing with real-world industry examples
Represent the voice of the business as well as the customer to data scientists and
engineers
Craft your AI journey, from strategy and capabilities to execution and organization
Navigate the black box and ethical considerations of AI to drive responsible AI
initiatives
Join a community of like-minded professionals who are successfully deploying AI in
their organizations
PROGRAM EXPERIENCE

Live sessions with Dedicated program Peer learning

program leaders support team and feedback

Practical frameworks
Grading and Action learning
to drive generative AI
evaluation exercises
strategy

Real-world Industry case

Bite-size learning
application studies

Business use cases Data labs with

across industries real-world data sets
LEARNING EXPERIENCE
Over the course of eight in-depth modules, you will learn to harness the power of AI to
solve real business problems – across the entire enterprise value chain.

The AI Revolution: Trends,

Tools, and Applications

AI and Customer
Experience Management

AI and Operations
Management

AI and Business Support

Functions

AI Applications in Select
Industries: Masterclass on AI
Applications in Health Care,
E-Commerce, the IT industry
and TMT
AI Applications in
Autonomous Vehicles and
Transportation

Transforming Your Business

with AI: Strategy and
Capabilities

Transforming Your Business

with AI: Organization and
Society AI and Operations
Management

Capstone Week
PROGRAM MODULES
This online program offers a comprehensive
exploration of how AI is actively applied
across diverse organizations, operational
domains, and industries. It provides
practical guidance on implementing AI
initiatives and navigating challenges related
to ethical and reliable AI deployment.
Participants will delve into the
transformative potential of generative AI
through practical case studies tailored to
their organizational context. By acquiring
these insights, you'll be equipped to devise
and execute strategies that not only drive
organizational value but also propel your
career forward.

Module 1
The AI Revolution: Trends, Tools, and Applications
Kick-starting your exploration of AI, you will learn why it is at an inflection point, along with its
fundamentals, machine learning, and deep learning. You will identify key players in the AI
ecosystem and explore the seven-step process for framing AI initiatives using the generative AI
canvas.

Module 2

AI and Customer Experience Management

Gain an understanding of the customer experience DNA (CxDNA) framework to identify use
cases for AI across the customer journey. In addition, you will learn how AI is being used to
create demand, enable sales, and drive customer service. This module will also offer insights on
how to analyze customer segments, conversion rate optimization, and customer churn using
the KNIME analytics platform.

Module 3
AI and Operations Management
Explore how AI can be used to optimize your assets and operating processes to increase
agility, reduce operating costs, enhance quality, and improve safety. In this module, you will
also learn about the use cases and jobs to be done for AI across five stages in the operations
ecosystem: sourcing, making, storing, routing, and delivering products and services.
 Module 4

AI and Business Support Functions

Learn how AI is being used to transform key business support functions: marketing, human
resource management, financial management, IT systems management, and risk management.
Explore how generative AI can be effectively applied throughout the marketing life cycle,
enabling data-driven insights, compelling content creation, and improved customer
engagement with personalized campaigns. Gain valuable insights from industry examples
showcasing how generative AI is harnessed for marketing functions.

Module 5
AI Applications in Select Industries
Discover how to verticalize AI applications to your industry by creating a vertical blueprint for
AI in your business and applying this verticalization approach to the healthcare industry and
BFSI. You will learn from real-world cases and apply assisted intelligence to hospital
readmission, bank fraud, as well as underwriting.

Module 6
AI Applications in Autonomous Vehicles and Transportation
As you learn about the evolution of autonomous vehicles and the levels of autonomy, you will
understand how to use the AV Efficient Frontier framework to define the appropriate level of
autonomy for a specific use case. You will also become aware of the ethical and regulatory
challenges in commercializing autonomous vehicles, along with the use cases for AI for the
autonomous transportation of people and cargo by land, sea, and air.

Module 7
Transforming Your Business with AI: Strategy and Capabilities
Synthesize your learning to create an AI strategy for your organization and understand where
to focus your AI use cases by applying the generative AI radar to your organization. You will
explore the capabilities your organization needs for AI-led business transformation using the AI
capability maturity model and discover how organizations evolve in the direction of zero touch
enterprises.

Module 8
Transforming Your Business with AI: Organization and Society
Find out why business leaders need to drive AI strategy, how to design the optimal AI
organization, and the roles and skills needed in AI teams. You will learn how to adapt agile
methodologies for AI projects, the principles of responsible AI, and ways to govern AI projects
to drive responsible and ethical outcomes for your business and society.
INSIGHTS BY PROGRAM LEADERS

Case discussion* on leveraging AI for growth in an Indian context

Masterclass* on AI applications in healthcare, e-commerce, IT industry and

TMT

Reference videos** on tools for Generative AI

Masterclass* on leadership with AI

*Masterclasses and case discussions delivered by Emeritus Program Leaders

**Reference videos are prerecorded
AI USE CASES
The program highlights the use cases of AI along two dimensions - enterprise value chain
and industries.

AI Use Cases across the Enterprise Value Chain

MANAGING MANAGING MANAGING SUPPORT

CUSTOMERS OPERATIONS FUNCTIONS
Higher revenues and Optimized production, Faster, better and
better customer logistics, and cheaper administrative
experiences maintenance processes

AI Use Cases across Industries

Transportation Health Care Financial Services

and Infrastructure

Retail High Tech Telecommunications

Utilities, Energy, Manufacturing Agriculture

and Resources and Assembly and Mining

Consumer Public and Construction

Packaged Goods Social Services and Real Estate
LEARN WITH USE CASES OF AI
Gain a comprehensive perspective on how AI is applied in practice. Build a robust
playbook that helps you frame generative AI initiatives, identify the most impactful
business problems, map your AI journey, and drive responsible outcomes.

The Generative AI Radar The Generative AI Canvas Matrix

Business Problem Business Value Customer Value
Define What is the business What is the anticipated How will this impact the
problem to be solved with business value that can be customer experience and
“Find it” the application of AI and why created by the initiative? drive higher customer value?
is it an important problem?

Initiative Objective Model Approach Model Risk Management

What are the intended Which modeling approach What are data, model and
Define outcomes and prediction will be applied to the business risks? How will
“Bottle it” hypothesis? What is the problem? How will the responsibility principles be
strategy to test, scale or model be trained, validated built into design and
deploy this initiative? and tested? modeling?

Define Data Strategy

What type of data will be collected from where? How will the data be ingested, stored and
“Scale it” prepared?

GENERATIVE AI RADAR GENERATIVE AI CANVAS

Map enterprise-wide opportunities for Apply our recommended seven-step
generative AI initiatives and surface approach to frame and communicate
initiatives with the greatest likely critical aspects of a generative AI
business impact. initiative.

The Five Pillars of the AI Capability Six Principles of Responsible AI

Maturity Model

Strategy and Data management Solution Talent Governance Bad side of AI

leadership and development and and expertise and ethics
infrastructure deployment Fairness
Protection Good side of AI
Explainability Inclusive
Societally
Clarity and Accessible, Rapid ideation Attract, train and Responsible and beneficial
commitment reliable and and retain top AI ethical design Job positive
of the AI vision secure data/ experimentation talent fostering and
across the modeling to scale a culture of implementation
organization capabilities successes fast innovation of AI solutions

AI CAPABILITY MATURITY SIX PRINCIPLES OF

MODEL RESPONSIBLE AI
Learn and apply the AI capability Understand the principles of
maturity model to develop enterprise responsible AI and how to govern AI
AI capabilities in a phased and projects to drive responsible and
systematic manner. ethical outcomes.
INDUSTRY EXAMPLES
The program incorporates case studies from various industries that showcase
innovative applications of AI. These examples span platform organizations, established
enterprises, and startups, each demonstrating unique and creative approaches to
leveraging AI technology. Some featured use cases include:

Microsoft Corporation
Explore a variety of AI applications from Microsoft, including the use of AI
to improve agricultural yield, automate key business processes, and
perform dynamic preventative maintenance.

Infosys
Health care fraud and claims overpayments in the U.S. is a $100 billion
industry. It poses a significant challenge to the payer industry, which
incurs billions of dollars to identify and recover this leakage. Some of this
cost is also passed to the patient population, leading directly to increased
costs. Explore how Infosys partnered with a healthcare organization to
reduce overpayment fraud using ML techniques.

Fooda
Order up! Matching just 15 restaurants with 15 locations results in 1 trillion
combinations every day, making it incredibly complex to optimize which
restaurant to send to which location with how much food. The Fooda-AI
does such scheduling at scale for thousands of restaurant partners at
thousands of events every month.

Teradata
Explore how Teradata and Danske Bank collaborated to design a fraud
detection model that innovatively combined ML and DL approaches to
generate superior results.

Other industry examples:

Airbnb, Automation Anywhere, Danske Bank, Delhivery, EXL Service, Fruit of the Loom
Inc., Intuit, Jio, KNIME, LawGeex, Manthan, Noodle.ai, QualSights, Sentient, ShipBob,
and VMock.

Note: All product and company names are trademarks or registered trademarks of their respective
holders. Use of them does not imply any affiliation with or endorsement by them.
PROGRAM FACULTY

Mohanbir Sawhney
Associate Dean for Digital Innovation;
McCormick Foundation Chair of Technology;
Clinical Professor of Marketing;
Director of the Center for Research in Technology
and Innovation

Professor Sawhney is a globally recognized scholar, consultant, and speaker in

innovation, modern marketing, and enterprise analytics. He has co-authored seven
management books as well as dozens of articles in academic and managerial
publications. His most recent book,

The Sentient Enterprise, was published in October 2017. He has won several awards for
his and research, including the 2006 Sidney Levy Award for Teaching Excellence at the
Kellogg School, the 2001 Accenture Award for the best paper published in California
Management Review and the Outstanding Professor of the Year at Kellogg in 1998. He
received the Distinguished Alumnus Award from IIM Calcutta in 2011. In 2014, he was
ranked 16th on the list of most influential thinkers of Indian origin by the Institute of
Competitiveness. He serves on the Board of Directors at Reliance Jio Infocomm and
advises several technology startups. He is a Fellow of the Institute of Study for Business
Markets (ISBM) at Penn State University and a member of the Advisory Board at
Chicago Innovation. Professor Sawhney holds a Ph.D. in Marketing from the Wharton
School of the University of Pennsylvania, an MBA from the IIM Calcutta, and a B. Tech.
in Electrical Engineering from IIT Delhi.
PROGRAM FACULTY

Varun Poddar
Adjunct Lecturer, Kellogg School of Management

Varun Poddar has 20 years of tech industry experience ranging from Accenture to
early-stage startups. He has led digital strategy, technology transformation, machine
learning, and SaaS implementations in a variety of settings. He has worked with teams
across industries including retail, oil and gas, food service, consumer goods,
telecommunications, and manufacturing, helping them drive value using technology
and data.

At Winsight, as head of digital transformation and product innovation, he streamlined

legacy technology and data fragmentation, implemented modern cloud platforms, and
launched new AI-embedded products. Varun brings together his varied experiences in
this Executive Education program as the curriculum architect and subject matter
expert. He has worked closely with Mohanbir Sawhney to create AI-specific strategic
frameworks and case studies, and to consult with over 50 companies. Varun holds a BS
in Industrial Management from Purdue University, an MBA in Marketing and Analytics
from the Kellogg School of Management, and a Masters in Engineering Management
from the McCormick School of Engineering at Northwestern University. He has also
completed advanced certifications in Artificial Intelligence, Data Science, and Agile.
CERTIFICATE
Upon successful completion of the program, Kellogg Executive Education grants
a verified digital certificate of completion to participants. This program is graded as
pass or fail; participants must receive 80% to pass and obtain the certificate of
completion.

LE CERTIFICATE AWARDED TO

P
First Last

A M FOR COMPLETION OF

X
AI Strategies and
Applications for Leaders

E FRANCESCA CORNELLI
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Date

THOMAS O’TOOLE
Associate Dean of Executive Education
Clinical Professor of Marketing

After successful completion of the program, your verified digital certificate will be
emailed to you in the name you used when registering for the program. All certificate
images are for illustrative purposes only and may be subject to change at the discretion
of Kellogg Executive Education.

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of
Management.
THE LEARNING EXPERIENCE

Our programs are designed to meet the needs of individual learning styles, while also
leveraging the power of peer learning. This is achieved through a user-friendly learning
platform that enables participants to easily navigate the program content to achieve
learning objectives.

Keeping It Real
Our pedagogical approach is designed
to bring concepts to life, including:

Bite-size learning techniques

Real-world application
Peer learning discussions
Prerecorded online sessions with
program leaders
Keeping It Convenient

Access to program content is flexible and

available through multiple devices, allowing
working professionals to easily manage
schedules and learn remotely-anytime,
anywhere. Participants enrolled in the program
obtain access to learning materials in a modular
approach, with new content released weekly.
Program modules include a variety of teaching
instruments, such as:
Video lectures
Moderated peer discussions
Class materials: articles, cases, resource library
Application exercises
To further personalize the program modules, live sessions with program leaders are
scheduled during the program, often with Q&A. For participants who are unable to
attend these sessions live, a recording is made available so nothing is missed. Our
industry-leading learning platform allows participants to create a profile, connect and
collaborate with peers, and interact with academic/industry experts such as program
leaders and teaching assistants.

Keeping It Interesting
Our globally connected classrooms enable participants to seamlessly interact with their
peers to complete group assignments and stay on track

Program Requirements
To access our programs, participants will need the following

Valid email address

Computing device connected to the internet: PC/laptop, tablet, or smartphone
The latest version of their preferred browser to access our learning platform

Other Requirements
Microsoft Office and PDF viewer to access content such as documents, spreadsheets,
presentations, PDF files, and transcripts

Programs may necessitate the usage of various software, tools, and applications.
Participants will be informed about these additional requirements at the registration
stage or when the program begins. Our program advisors are also available to respond
to any questions about these requirements.
About Kellogg Executive Education
Kellogg Executive Education empowers business leaders to foster growth in
themselves, their teams, and their organizations. Our renowned faculty, consisting of
the world’s best researchers, educators, and practitioners, provide practical insights
that participants can apply as soon as they return to work. Providing a collaborative,
immersive environment for our executive development programs, we serve a variety of
businesses and executives from a myriad of industries and geographies.

About Emeritus
Kellogg Executive Education is collaborating with online education provider Emeritus
to offer a portfolio of high-impact online programs. By working with Emeritus, we are
able to broaden access beyond our on-campus offerings in a collaborative and
engaging format that stays true to the quality of Kellogg. Emeritus' approach to
learning is based on a cohort-oriented design to maximize peer-to-peer sharing and
includes live teaching with world-class faculty and hands-on, project-based learning. In
the last year, more than 300,000 participants from over 80 countries have benefited
professionally from Emeritus' programs.

Duration Program fee

12 Weeks | Online Program | 4-6 hours per week INR 1,50,000 + GST

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