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Chapter 2 Project Summary

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Chapter 2 Project Summary

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PROJECT

SUMMARY
Chapter 2:
GROUP MEMBERS
Covacha, Ian Roig
Dingli, Krishna Victoria
Larga, Jennifer
Limpiado, Enzo Daniel
Mosquera, Toni
Sosa, Cheyenne Kelsey
TABLE OF CONTENTS
Nature and Concept Description of the Project

Proposed Name of the Business Location of the Project

Description of the Industry Highlight of Major Assumption

Summary of Findings & Conclusion


NATURE AND CONCEPT
The project summary is a crucial part of a study that provides an overview of the entire project, highlighting key
assumptions, findings, and conclusions. It is often referred to as an abstract, synopsis, or overview and is typically
written after completing the study. Its purpose is to give readers, particularly potential investors, a quick and
compelling understanding of the project without needing to read the full document. The summary should be written
clearly and engagingly to attract interest. Although there are no strict rules for its structure, it is recommended to include
sections such as:
1. Proposed name of the business
2. Description of the industry
3. Description of the project
4. Location of the project
5. Highlights of major assumptions
6. Summary of findings and conclusions
PROPOSED NAME OF THE BUSINESS
Selecting a business name is a critical aspect of business planning, as it could represent the company for decades.
The name should reflect the business's identity, values, brand, and appeal to customers. When
proposing trade names, consider factors like how the name looks, whether it aligns with the business's
identity and values, and if it will attract customer attention.

The project summary should include one to two brief paragraphs explaining the proposed business
names. Proponents should suggest three potential names, ensuring they meet government regulations from agencies
like the Department of Trade and Industry (DTI), the Securities and Exchange Commission (SEC), and the Bangko Sentral
ng Pilipinas (BSP). It is essential to check with the DTI to avoid using an already existing name. For corporations or
businesses involved in banking, additional approvals from the SEC and BSP are required.
DESCRIPTION OF THE
INDUSTRY
In describing the industry where the proposed business belongs, the proponent should
answer the following:
1. What is the nature of the industry?
2. What are the trends in the global market?
3. What are the developments in the programs of the national government?
4. Are there barriers in the form of higher tariffs and other customs requirements?
5. What makes the project attractive?
6. What are the bright prospects of the proposed project?
One to two paragraph should be provided for this section of the project summary.
DESCRIPTION OF THE
PROJECT
This summary provides specific details for the business, ensuring the promoter
of the study has specific answers to the following questions:

1. What product or service will the business provide?


2. Is the study a result of regional studies or consultations?
3. What is the major consumer of the product or service?
4. Who is the major consumer of the product in the market?
5. What is the primary raw material required to produce the product?
LOCATION
OF THE PROJECT
Strategic Location Competitive Advantage

The location of the business, A competitive advantage is achieved


including its head office, plant site, when a business gains an edge over
and outlets, should provide a its competitors that is difficult to
competitive advantage and ensure replicate, leading to higher
maximum efficiency. profitability.
LOCATION OF THE
PROJECT
The following questions should be answered in this section:
1. What is the prevailing peace and order conditions in the proposed location?
2. Are there primary competitors within the vicinity of the project?
3. Where are the sources of raw material, labor, and utilities?
4. What is the proximity of the location to the market?
5. Is there available transportation
6. How far is the plant from the households?
7. What is the prevailing climate, temperature or weather conditions in the area?

In providing information about the location, one or two paragraphs may be utilized.
HIGHLIGHTS OF MAJOR
ASSUMPTIONS
A feasibility study is a forecast of how a business might perform, combining
hard data and expert opinions. Setting assumptions is a standard part of this
process. These assumptions help simplify and guide the study, and they are
often used in various fields like economics, operations research, and
accounting. Essentially, assumptions help make complex analyses
manageable and provide a clearer picture of the potential success of a
business.
ASSUMPTIONS
However, assumptions, particularly in a feasibility study.

1. Past experiences of other similar businesses.


2. Trends in the local and global markets.
3. Programs of the regional and national government.
4. Regulations and issuances of monitoring agencies.
5. Economic, financial, and monetary indicators.
ASSUMPTIONS
Setting assumptions can be a major challenge if
they aren’t reliable. They need to be realistic and
measurable. Investors rely on up-to-date
financial data, so unrealistic assumptions can
lead to doubts about the study's credibility and
may cause them to lose interest.
ASSUMPTIONS QUESTIONS
1. What is the market projection in terms of demand and supply?
2. What is the expected market share of the project?
3. How much is the expected cost of the product or service?
4. What is the expected initial selling price of the product?
5. How many units will be produced every year?
6. What is the expected cost of the project?
7. How will the project be financed?
8. What is the expected rate of return on investment?
SUMMARY OF FINDINGS
AND CONCLUSION
Usually, a conclusion is reached in the following
areas:
1. Market study
2. Technical study
3. Management study
4. Financial study
SUMMARY OF FINDINGS
AND CONCLUSION
The proponent should give a specific conclusion and
recommendation for each of these aspects and
provide a general conclusion on the whole study
which he/she deems appropriate based on the facts
and data.
SUMMARY OF FINDINGS
AND CONCLUSION
It is a must for the proponent to provide answers to
the following questions:
1. Is the project feasible in terms of the market?
2. Is the project feasible in terms of its technical aspect?
3. Is the project feasible in terms of its organizational setup?
4. Is the project feasible in terms of its financial operation?
SUMMARY OF FINDINGS
AND CONCLUSION
Positive Answers to Major Questions
If all major questions receive positive answers, the general
conclusion suggests a high probability of the project's
feasibility.
Negative Answer to Any Question:
If even one major question receives a negative answer, a
general conclusion on the project's feasibility cannot be
reached.
SUMMARY OF FINDINGS
AND CONCLUSION
Implementation: If the project is implemented, it involves
committing funds.
Once the investor commits funds for the implementation of a
project, the proponent consequently prepares a business plan
Non-Implementation: If the project is not implemented, it
is either discarded or aborted.
THANK
YOU

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