EMPOWERMENT

Unit I-TECHNOLOGY
Matter 12
Module2:1-Development,
MODULE Scientific Attitudes, Scientific
Managing and SustainingProcesses andfor
an ICT Project
Scientific Method
Social Change

Let’s Start
The advent of different ICTs made an enormous impact to the society. It became the medium in the propagation of diverse and
fast rising infrastructures, systems and projects, global interactivity, and new human practices. Indeed, those creations bring a roster of
convenience to the people in many aspects of living. It would be really hard to imagine how the modern society could continue to
function without ICT.
As you go through this lesson, you will be able to:
 identify local or regional issues related to specific professional tracks that can be addressed through ICT.
 develop a working prototype of an ICT project for social change and demonstrate how it can be managed and promoted.
 generate a technical report interpreting data analytics, e.g. Google, Facebook, or similar traffic data on the general aspects
of search visibility, reach, and virality.

Let’s Recall
Instructions: Compare and contrast blogging tools and presentation tools using the H- diagram below. Write at least three characteristics
for each.
Blogging Tools Presentation Tools

Both

Let’s Explore
DEVELOPMENT OF AN ICT PROJECT
ICT Project Creation Process
In order to create an ICT project, one must have the knowledge about the processes involved in generating the so called project. The
processes that an ICT project goes through include the following:
1. Planning Phase – from the word itself, this phase involves conceptualizing the project, determining the goals, and analyzing the
information available.
2. Analysis and Requirement Definition Phase – this phase focuses on analyzing the function, project requirements, target users, and
impact of the proposed project.
3. Design Phase – describes the architectural phase of an ICT project. The desired features and operation in detail, process diagrams,
and documentation are contained within this stage.
4. Development Phase – involves the actual creation of the written plan in the design phase.
5. Testing Phase – this phase involves testing the results or the performance of every phase before it.
VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
6. Release and Promotion Phase – encompasses the actual roll out release of the project to be used by the users.
7. Maintenance Phase – this phase comprises the correction, modification, and updating for improvement of the project. Responding to
user feedback is also a part of this maintenance.
Writing a Project Proposal
Part of project planning is writing a project proposal which is a detailed descriptions of the series of activities involved in the project.
The following are the essential parts of a project proposal:
1. Project Information/Description – this section is meant to provide an overall picture of the project that can be seen at a glance as
well as convey important project details. It may include the following:
a. Project Title: (PROJECT TITLE)
b. Type of Project: (education-training/health-medical mission/art exhibit, etc.)
c. Project Proponent/s: (Name of organization/name of the people involves)
d. Project Beneficiaries: (Urban poor, women, youth, etc.)
e. Date of Implementation/Duration: (Start date/number of implementation days)
f. Budget Requirements: (overall amount of budget requirement)
g. Project Contacts: (List of individuals involved with the project)
2. Project Background – explains what needs/problems you are trying to solve, and why these needs/problems are worth solving. The
project’s brief history, references, and other supporting documentation may also be provided here.
3. Project Objectives – the goals of the project should already be set from the beginning.
4. Desired Impact and Outcome of the Project – describes the long term effect of the project and specific measures to sustain it.
5. Risk Management Plan – it includes the risks and factors that may hamper or hinder the successful implementation of the project
activities and the achievement of project outputs. This also includes measures to mitigate the effects of project risks encountered.
6. Project Organization and Staffing – describes the people involved and their responsibilities in the project.
7. Work Plan – a detailed project schedule. It is a list of tasks that will be performed for the project. The work plan is a means to expose
the project’s risks which could be used to make reasonable estimates of the man hours required to complete it. A milestone chart can
also be used in this section to monitor work progress at any given time.
8. Budget Requirement – a detailed, line item budget that includes the cost needed for every part of the project.
9. Other Relevant Information – includes any information that will support a request for funding such a brief enumeration of
stakeholders pledge and line-up projects to complement the current.
10. Conclusion – a short summary that explains the potential value of the project.
11. Appendix – refers to additional charts, graphs, reports, etc. that were cited in the proposal, but were not appropriate to be placed in
the main body of the document.
MANAGEMENT OF AN ICT PROJECT
Website Promotion
Website promotion includes the use of techniques that direct traffic (visitors) to your website. This is very important to business or
entrepreneurs who earn a living through online selling, online marketing, and the like. The more clients a website has the bigger chance
to gain the more income and sales. The following are some of the helpful tips to do online promotion:
 E-mail marketing – involves sending e-mail messages to a list of prospects or current customers as a way to promote products and
stay in touch with your market.
 Blog marketing – is the process of reaching targets through a blog.
 Social media marketing – this technique is done by linking the website URL with any social media post to attract more interests
visitors.
 Search engine marketing – involves processes and tasks that help search engines find and rank websites.
Website Traffic Monitoring
Website monitoring is a one of the key parts of websites management which includes the process of testing and logging the status and
uptime performance of a website. Website traffic monitoring is an integral part of website maintenance and development because it is
the process of reviewing and analyzing websites performance, stability, and overall user experience. Its key objective is to evaluate the
website’s performance from the end user’s standpoint. Some of the things that can be monitored in website traffic include:
 Number of users visiting the website within specific time.
 Overall visit length.
 Most popular page or website component.
 Website speed (page download speed or website access speed)
 Website bounces rate and
 Popular visitor channels (referred by website or search engine).
Website traffic monitoring helps improve a website’s user experience and overall purpose. It is also used to analyze customer
demographics and popular search content.
Website Traffic Monitoring Platforms
GOOGLE ANALYTICS
Google Analytics is one of the most widely used free website analytics platform that provides statistics and basic analytical tools for
search engine optimization (SEO) and marketing purposes. As mentioned earlier, it is free and anyone can use it provided that they have
Google account. Its key features include data visualization, segmentation for analysis of subsets, custom reports, e-mail based sharing
and communication and integration with other Google Products such as AdWords, Public Data Explorer, and Website Optimizer.
GOOGLE ANALYTICS TERMINOLOGIES
Before digging deep with Google Analytics, study the following terminologies.
1. Dimension – is a descriptive attribute or characteristics of an object that can be given different values. Browser, Exit Page, Screens,
and Session Duration are all examples of dimensions that appear by default in Google Analytics.
2. Metrics – are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session, and Average
Session Duration are examples of metrics in Google Analytics.

VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
3. Sessions – is the period of time a user is actively engaged with your websites, app, etc. within a date range. All usage data
(Screenview, Events, Ecommerce, etc.) is associated with a session.
4. Users – users who have had at least one session within the selected date range. Includes both new and returning users.
5. Pageviews – means the total number of pages viewed. Repeated views of a single page are counted.
6. Pages/Session (Average Page Depth) – is the average number of pages viewed during a session. Repeated views of a single page are
counted.
7. Avg. Session Duration – average length of a session.
8. Bounce Rate – is the percentage of single –page visits (i.e., visits in which the person left your site from the entrance page without
interacting with the page).
9. New Sessions – an estimate of the percentage of first-time visits.
10. Goals – let you measure how often users take or complete specific actions on your websites.
11. Conversions – is the completion of an activity that is important to the success of your business, such as a completed sign up for your
e-mail newsletter (a Goal conversion) or a purchase (a Transaction, sometimes called an Ecommerce conversion).
(https://support.google.com/analytics/topic)
12. Campaigns – (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more
information about your referral traffic.
13. Acquisition – is simply how you acquire users.
14. Behavior – data that helps you improve your content.
Creating a Google Analytics Account
As mentioned earlier, the basic requirements to have a google analytics account is to have a Google account. The following section
discusses the procedures in creating a google analytics account:
1. Create a new Analytics account if you do not have one. Visit google.com/analytics, click the Sign in to Analytics button (top right),
and follow the on-screen instructions.
2. Set up a property in the account you have created. If you’re setting up Analytics to track an app, consult the best practices for mobile
app analytics setup.
3. Follow the instructions to set up web tracking or set up mobile app tracking.
Set up Analytics Tracking
To set up Google Analytics tracking, you’ll usually need either your Analytics tracking ID or the entire Java Script tracking code snippet.
This corresponds to your Analytics property. To find the tracking ID and code snippet:
1. Sign in to your Analytics account.
2. Select the Admin tab.
3. Select an account from the drop-down menu in the ACCOUNT column.
4. Select a property from the drop-down menu in the PROPERTY column.
5. Under PROPERTY, click Tracking Info>Tracking Code.
Choose How to Set Up Tracking
There are several ways to collect data in Analytics, depending on whether you want to track a website, an app, or other Internet-
connected devices. Select the best installation method for what you wish to track. It could be a static websites, a dynamic website, a web-
hosting service (you don’t manage the code), a website using Google Tag Manager, Mobile Apps and Internet-connected devices.
In the earlier chapter of this book, we’ve used Wix in creating your website. Wix belongs to the web-hosting service category. To set
up tracking for Wix you may trail the following instructions.
Adding Your Google Analytics Code to your Site
Important: To use Google Analytics, you need to upgrade to a Premium Plan and connect your own domain.
1. Sign in to your Wix account.
2. However the user panel at the top right and click Domains.
3. Click the expand arrow next to the domain connected to the site you want to track.
4. Click the Analytics tab.
5. Paste your Google Analytics code into the Google Analytics Code field. Make sure that there are no extra spaces before the code.
6. Click Submit. Take note that these procedures vary depending on the web hosting services you used.
Google Analytics Home
 When you logged in to Google analytics, you will be prompted to its home page where a list of websites you have set up appears. It
shows the list of basic data such a sessions, avg. sessions, bounce rate, and goal conversion rate.
 To compare and see your data at a specified period of time, you can use the data range selector located at the upper right corner of
Home indicated by dates. With this tool you can easily see the traffic created by your websites in a span of time.
Google Analytics Reporting
 This page shows the audience overview data. The search box at the left side of this page helps you to find the specific reports you
need. The standard analytics report view gives you the report name, the date selector and standard toolbar with options that allows
you to customize the view, e-mail the report, export the report to PDF or various spreadsheet formats, add a report to your
dashboard or create a shortcut to the report. Also, you can add segments which allow you to see your data based on certain criteria,
such as direct traffic, search traffic, mobile traffic, and so forth.
 The dashboard section, allows the user to create customized views of Google Analytics data using widgets. It helps you to see the
subsets of data without navigating through standard reports.
 Shortcut section is used to quickly find data. It is simply a shortcut that links to your google analytics reports.
 Intelligence Events section are alerts you can set up within Google Analytics that send you e-mail notifications when a specific event
occurs.
 You can explore each part of a Google Analytics report because this is the most essential part where you will get most of the
data/reports and to broaden your knowledge and sharpen your skills in generating the reports that you need.
Google Analytics Customization
This part provides a custom Google Analytics report that exhibits an exact portion of your Google Analytics data and has it e-mailed
regularly to contacts you choose. Also, you can create new reports o your own, organize them, and import the reports.
Google Analytics Admin
The admin tab gives you access to the Analytics administrative features. Use these tools create new properties, change user permission,
and add integrations, set up filters, import data, and more.Aside from Google Analytics, there are also other existing platforms that can
VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
be used in providing statistical reports such as a Webalizer and AwStats.
SUSTAINING AN ICT PROJECT
Updating Website Content
A regularly updated websites content is essential to potential clients and visitors especially for those who are engaged in online business
or uses the websites as an information sharing tool. Also, it makes search engine index your site more often which gives you more
chances to rank for more terms. Updating websites content means putting the most relevant and up to date information based on its
objectives and nature. The following tips may be considered for updating your website content:
1. Define and set up goals (Conversion) – goals measure how well your site or app fulfills your target objectives. A goal represents a
completed activity, called a conversion that contributes to the success of your business. Examples of goals include making a
purchase (for an e-commerce site), completing a game level (for a mobile gaming app), or submitting a contact information form
(for a marketing or lead generation site). (https://supprt.google.com/analytics/goal)
2. Content inventory to identify updates – this includes assessment and review of the information written on the different pages of the
website. Review may include checking of blogs, photos, and other multimedia content with regards to its last modified date and
other relevant information.
3. Performance Analysis – this is done by checking the generated analytics reports to see what people are doing on your websites,
what keywords are bringing traffic, what are the frequently visited webpages and which pages are they bouncing from. Data
captured on the said report can be used as basis for priorities in updating your site.
4. Collect user feedback – user feedback is information coming directly from the clients, customers, or visitors about the satisfaction or
dissatisfaction they felt with a product or service. This is an important aspect in updating the website content because it helps in
making decisions regarding adjustments to, usability, and operability of the site.
5. Create a content plan – with all the information gathered from the mentioned strategies, you may now come up with a concrete plan
for updating the website content. In this plan, you should identify the priority area of updates or identify new content to address
unanswered questions and needs. Alongside this is setting the deadline or timeframe covered for each update.
6. Update/replace old content and add new content – this is the phase where updates are actually executed to replace the old content.
This is also the time to proofread and check the facts on the site.
How to collect user Feedback
Online surveys and feedbacks forms are the most widely used way to collect user feedback. There are plenty of platforms that can be
used to gather this feedback for free.
Creating an Online Survey with Google Forms
Today, Google Forms is a very popular way popular of collecting feedback because it offers free and easy to create surveys and feedback
forms. You can create a form from Google Drive or from an existing spreadsheet that can record the responses to your form.
1. You need to have a Google account to maximize this feature.
2. Sign up for a new Google account or sign in with your Google account.
3. Go to docs.google.com/forms or go to drive.ggogle.com
4. Click on the Plus (+) sign to create a new or blank form or via Google Drive, Click New, however More and choose Google Form.
5. This will create a new Google Form and take you into the form editor.
6. In the Form Editor, you can change/modify the title, description, questions and question format.
7. In creating a question, there are nine available question formats in Google Forms that you can choose from namely; short answer,
paragraph, multiple choice, checkbox, dropdown, linear scale, multiple choice grid, or date and time.
8. After customizing your Google Form, you might want to share it to the respondents. There are three ways to send the form: (1)
sending through e-mail address; (2) sending by copying a link; (3) sending by embedding the link.
VIEWING RESPONSES IN GOOGLE FORMS
Basically, there are four ways to view responses on your form. These are: (1) view responses by questions; (2) view responses by
person; (3) view responses in a spreadsheet; (4) view responses as a CSV file.
To View Responses by a Person
See answer by person or, if you allowed people to submit the form more than once, by submission.
1. Open a form in Google Forms.
2. At the top of the form, click RESPONSES.
3. Click INDIVIDUAL
4. To move between responses, click Previous or Next.
NOTE: To select from a list of responses, click the Down arrow.
To View Responses in a Spreadsheet
Easily see all responses in a spreadsheet.
1. Open a form in Google Forms.
2. At the top of the form, click RESPONSES.
3. At the top right, click Spreadsheet.
To Download Responses as a CSV File
CSV stands for “comma-separated values” which is a simple file format used to store tabular data, such as spreadsheets and database.
1. Open a form in Google Forms.
2. At the top of the form, click RESPONSES.
3. Click More>Download responses (.csv)
You can explore the capabilities and other features of Google forms anytime and anywhere you want as long as there is an Internet
connection.
IMPORTANCE OF COLLECTING USER FEEDBACK
Users are the one who directly interact with your websites or ICT project. You may know the ins and outs of the project, how great
its features are, and all its potential uses. However, if these are not reflected on the user’s side, then all that knowledge will have no
bearing to them. Hence, collecting user feedback allow you to bridge the gap between what the users think of your ICT project and what
you believe your project is capable of. For example, perhaps your users will send feedback that they would like too see more videos
posted on your website because they find that format more enjoyable to consume. At the very least, knowing that this is an issue on
their side allows you to address it. Maybe next update, you can post a new video or two to grant their request.

VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
 Let’s Engage
Activity No. 1
Instructions: Find the hidden words in the puzzle by connecting letters in horizontal, diagonal, or vertical . Write your answer on the
worksheet provided,
G U W S F C X X U Y G V X M L T P M M Q
N G S T I M Q Z Q O X T U A W K X Y C Y
I G V E O F X L O Q Q Y S I K P H N H K
T Q N I R T S G T A G O Y N J M H R V N
S C X I R F L P F I P J Z T U P Z X Y P
E Q H O N E E C I O C G I E R L R I N G
T B P U F N P E R A Y R N N P N L Y O F
Z E U O Q D A P D Y D J C A V B X V V A
R M R C K J T L O B R M C N U Y U V W H
K M C Q H C R Y P T A L B C M E B S E H
K Z X Z E G O A L B C C N E E N O R N I
C U H J U M J R U I J C K F D F D U P N
H N O I T O M O R P J F Q D H D A A Z E
W R Q V F M V H S G B N Q E R R I U S A
P G O O G L E A N A L Y T I C S D D U Z
T U I R D W A H N G M F W Z I C I H E F
F J I D V V G O A Y O T X Z X S D B S R
I O I Q F S M M B M S S Y Y W S U E E X
C B I I L N U P V A O W P F Y G H X T H
A I S W A M D F G X R K P Q P Q Z I D J
Activity No. 2
Instructions; Fill up the diagram with the step-by-step procedure in creating a Google Form. Write your answer on the worksheet
provided.

1. 2. 3.

4. 5. 6.

7. 8.
VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
 Let’s Check
Activity No. 3
Instructions: Answer the following questions. Write your answer on the worksheet provided,

1. What are the tips in uploading website content?

Let’s Understand
The right mix of planning , monitoring , and controlling makes a big difference in completing
and accomplishing a project with high quality results. Management of the project refers to the art of controlling, handling, organizing,
and getting things done by assigning people to work on certain tasks. Managing an ICT project, especially a website includes the use of
content management systems that optimize site content for search and the use of Google Analytics to keep track of website traffic.

VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
 Worksheet in Empowerment Technology 12
Module No. 2

Name : __________________________________________________ Grade and Section : _________________________

1. _______________________________________________ 6. _______________________________________________

2. _______________________________________________ 7. _______________________________________________

3. _______________________________________________ 8. _______________________________________________

4. _______________________________________________ 9. _______________________________________________

5. _______________________________________________ 10. _____________________________________________

Activity No. 2

1. _______________________________________________ 6. _______________________________________________

2. _______________________________________________ 7. _______________________________________________

3. _______________________________________________ 8. _______________________________________________

4. _______________________________________________

5. _______________________________________________

Activity No. 3

1. ____________________________________________________________________________________________________________________________________________
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2. ____________________________________________________________________________________________________________________________________________
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VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.
3. ____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
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VISION: Immaculate Heart of Mary Academy envisions of a life giving and innovating Educational
ministry committed to transforming community of learners into Christ-centered Augustinian
Recollect Stewards.