ATHER

ENERGY
Quick. Quicker. Ather.
Topics
About

Sustainability Factors

Factors ranking

SDG Goals
The Team
Aayush adoni(2020IMG-001)

Adarsh aryan (2020IMG-003)

Adarsh kumar (2020IMG-004)

Aditya pandey(2020IMG-005)

Aditya raj (2020IMG-006)

About Ather Energy
Ather Energy is an innovative Indian electric vehicle (EV) manufacturer that has
been at the forefront of transforming urban mobility in the country.

Established in 2013, Ather Energy is recognized for its commitment to

sustainability, cutting-edge technology, and user-centric design.

The company specializes in designing and manufacturing smart electric

scooters that offer a compelling solution for eco-conscious urban commuters.
 Some Facts About Ather Energy

01 Ather
Grid 02 Ather
Space
03 Production
04 Eco-
Friendly

India’s largest Ather Space offers an 90% of Ather Energy's There is zero effluent
EV two-wheeler immersive test ride production is localised in India. generated from the
fast charging network experience at 141+ Most of the supplier base for Ather Energy factory.
locations across 97+ Ather Energy is in Tamil Nadu
cities.
and the company makes its
own battery packs
About Ather Energy
The world around us is getting connected, enabling integration of devices and
making our life experiences seamless. Intelligent vehicles will revolutionize our
commute experience in the future and the Ather stands at the cusp of this
exciting reality.

Vision: "To revolutionize urban mobility with smart, sustainable, and efficient
electric scooters."

Mission: "To inspire eco-conscious urban living through innovative electric

mobility solutions."
 Ather's Role in the Indian
Economy
Ather Energy contributes to economic growth by manufacturing electric
scooters in India.

Provides job opportunities in EV manufacturing and research.

Encourages domestic EV industry growth, reducing the reliance on imported

vehicles.

The company's total revenue has increased by 336.6 per cent year-on-year to
Rs 1,783.6 crore in FY23, according to Hero MotoCorp's annual reports.

Ather's market share in FY23 stood at about 11 per cent, making it the sixth-
largest e-scooter maker in the country, as per the FADA data.
 Ather Energy’s
Working Principles

01 Innovation
02 Sustainability
03 Customer
Centricity

Constantly advancing Prioritizing eco-friendly Designing user-friendly,

electric vehicle materials and efficient smart scooters for urban
technology. energy use. commuters.
 SUSTAINABILITY FACTORS

Economic Social Environ- Techno- Charging Government Customer

mental logical Infrastructure Policies Experience
Job Employee
creation welfare Energy Research and Strategic Purchase Purchase
efficiency development Locations Experience Experience
Fair wages Diversity and of sustainable
inclusion Waste technologies Partnerships Ownership Ownership
Economic reduction Experience Experience
stability Community Product Charging
engagement Pollution innovation Speed Charging Charging
Responsible control Convenienc Convenience
resource Respect for Adoption of Reliability &
allocation human Ecosystem renewable Uptime Service Service
rights. protection energy Experience Experience
sources Open
Access Community Community
Building Building
Economic

Job creation

Fair wages

Economic stability

Responsible resource allocation

Economic

Ather creates employment opportunities within the company

and supports industry growth. Offers salary levels higher than
local or minimum wage standards.

Ensures fair compensation, enabling employees to support

themselves and their families. Contributes to economic stability
in the communities where Ather operates.

Focuses on research, innovation, and production in the electric

vehicle sector. Ather's investments in the sector lead to job
creation and economic growth.

Adherence to strict policies, including the Code of Business

Conduct. Transparent and responsible communication with
employees. Compliance with labor laws and promotion of
responsible resource allocation.
Social-Cultural

Employee welfare

Diversity and inclusion

Community engagement

Respect for human rights.

Social-Cultural

Implements wellness programs and offers comprehensive insurance

coverage. Manufacturing electric vehicles contributes to improved
air quality, benefiting public health.

Actively promotes diversity of thought, experience, gender,

leadership, language, and culture. Ensures equal opportunities for
women with specific percentages of female employees, line
supervisors, and manufacturing facility workers.

Establishes a 'Community Building Calendar' for talks and activities.

Educates customers on road safety to reduce accidents and
enhance community safety

Non-discrimination policy and Prevention of Sexual Harassment

(POSH) policy. Transparent and responsible communication with
employees and compliance with Indian labor laws.
Environmental

Energy efficiency

Waste reduction

Pollution control

Ecosystem protection
Environmental
Designs high-quality electric vehicles (EVs) that are efficient
and have longer lifespans. Establishes a network of charging
grids to promote efficient energy use in transportation.

Minimizes waste generated in manufacturing processes and

product lifecycle. Aligns with circular economy principles to
reduce electronic waste.

EVs contribute to reduced emissions, leading to better air

quality and health benefits. Aligns with climate action goals
and environmental quality improvement.

Establishes a sustainable charging ecosystem across cities

to reduce fossil fuel reliance. Promotes clean and
sustainable mobility options.
Technological

Research and development of sustainable

technologies

Product innovation

Adoption of renewable energy sources

Technological

Designs high-quality EVs that provide reliable

performance and prioritize sustainability. Addresses
range anxiety associated with EVs through product
innovation.

Focuses on efficient and long-lasting product design

to reduce resource strain. Utilizes data and over-the-
air updates to continually improve product efficiency
and reliability.

Implicit commitment through the mission to pioneer

the EV market in India. Aims to reduce emissions and
contribute to global climate action.
Charging Infrastructure

Strategic Locations

Partnerships

Charging Speed

Reliability & Uptime

Open Access
Charging Infrastructure
Ather Grid charging stations are located
strategically - malls, cafes, tech parks, gyms
etc. to provide convenient access.

Tie-ups with malls, petrol pumps, housing

societies, offices etc. to set up Ather Grid
charging points by utilizing existing real estate.

Ather's fast chargers deliver 1.5-2km range per

minute of charging via DC fast charging.

Stations designed for minimum 90%

uptime.Remote monitoring for preemptive
maintenance

Ather Grid points accessible to other electric 2-

wheelers via Charging Assistant app.
Government Policies

FAME and state incentives, taxes

Licensing and registration costs

PLI Scheme

Import duties
Government Policies

Demand incentives under FAME II scheme have helped

reduce Ather's vehicle costs, making them more affordable.

Exemptions from registration fees, road taxes in states like

Karnataka help reduce cost of ownership.

Domestic Production Linked Incentive scheme for

automobile sector.Provides incentives to manufacturers to
boost domestic EV manufacturing.

Customs duty exemption has been provided for capital

goods for the manufacture of lithium–ion cells for batteries
used in EVs in the Union Budget 2023-24
Customer Experience

Purchase Experience

Ownership Experience

Charging Convenience

Service Experience

Community Building
Customer Experience
Showroom-like experience centers in malls for customers
to experience product and interact with team.Offers test
rides for extended period (Ather One subscription) before
purchase decision.

Over-the-air updates provide new features and upgrades

remotely. 60+ updates delivered last year.Personalized
mobile app provides charge status, vehicle health, guide-
me-home lights etc.

Home installation and assisted charging solutions offered.

Free home charger provided.Fast charging network
through Ather Grid reduces downtime.

Pickup and drop for servicing. 85%+ issues fixed on-site

within 48 hours.Customer care team provides remote
diagnostics and assists troubleshooting.

Engages owners through rides, events, forum meets to

take feedback.Online community platform brings together
owners and prospects.
Analytic Hierarchy Process (AHP)
Multi-criteria decision-making process based on Mathematics and Psychology
Dr. Thomas L. Saaty developed this process in the 1970s

Applications:
Decision regarding selection of best alternative (e.g. selecting the best suitable vendor based on certain criteria)
Prioritizing factors influencing some phenomenon (e.g. factors influencing adoption of e-governance, influencing
factors of adoption of educational technologies)

Multi-level hierarchical structure of objective (goal), decision criteria and (courses of actions)
Pair-wise comparisons are used to determine the weights and rankings of alternatives

Steps:
1. Step: Build the AHP hierarchy
2. Step: Construct pair-wise comparison matrices (on the basis of data collected
3. Step: Calculate weights (priorities) of criteria (and sub-criteria if any)
4. Step: Consistency check
Step: Calculate weights (priorities)
AHP Hierarchy
Level 1 : The Goal

Prioritizing factors having high influence on Ather Energy

Level 2: The factors

Level 3: The sub-factors

Scale of Relative Importance (Saaty, 1970), intensity of

Importance Definition

1 ------------- Equal Importance

3 -------------Moderate Importance
5 -------------Strong Importance
7 --------------Very Strong Importance
9 --------------Extremely Strong Importance
2,4,6,8 ---------Intermediate Values (For compromise
between the above values
Consistency Check
To check the consistency of a comparison mctix A:

➡ Create the matrix AW by multiplying the comparison matrix A

by its weight (priority) matrix W
➡ Create the vector by dividing the elements in AW by the
corresponding elements of W
➡ Calculate max by taking the average of the values in >
➡ Calculate λmax by taking aveage of the values of lambda
➡ Consistency Index (CI) as follows:
CI = (λmax - n)/n-1

➡ Calculate Consistency Ratio (CR) as follows: CR= CI/RI

If CR <0.10, then the matrix is considered to be consistent

Results

Overall Ranking
1. Charging Infrastructure
2. Government Policies
3. Customer Experience
4. Technological
5. Economic
6. Socio-Cultural
7. Environmental
The Sustainable Development Goals (SDGs)
The SDGs are a universal call to action to end poverty, protect the planet, and
ensure prosperity for all by 2030.

The United Nations adopted the SDGs in 2015, involving all member countries in
this global agenda.

These goals cover a wide range of social, economic, and environmental issues
and provide a roadmap for creating a more sustainable and equitable world.
A Closer Look at the SDGs

SDG 1: No Poverty
SDG 2: Zero Hunger
SDG 3: Good Health and Well-being
SDG 4: Quality Education
SDG 5: Gender Equality
SDG 6: Clean Water and Sanitation
SDG 7: Affordable and Clean Energy
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation, and Infrastructure
SDG 10: Reduced Inequality
SDG 11: Sustainable Cities and Communities
SDG 12: Responsible Consumption and Production
SDG 13: Climate Action
SDG 14: Life Below Water
SDG 15: Life on Land
SDG 16: Peace, Justice, and Strong Institutions
SDG 17: Partnerships for the Goals
 Ather Energy's Contribution to the SDGs

Contributions to SDG 3 - Good Health and Well-being:

Ather contributes to health and well-being by prioritizing employee wellness

programs and insurance, as well as promoting better air quality through the
usage of electric vehicles (EVs)

The company invests in employee wellness programs to promote physical and

mental health. These programs may include gym facilities, yoga sessions,
mental health support, and stress management workshops. By prioritizing the
health and well-being of its workforce, Ather Energy aligns with SDG 3.
 Contributions to SDG 5 - Gender Equality:

In terms of people impact, Ather has built a diverse and inclusive workplace by
fostering a collaborative and multicultural environment.

They promote diversity of thought, experience, gender, leadership, language,

and culture, and have taken initiatives to increase the representation of
women in their workforce.

They have implemented policies and monitoring mechanisms to ensure non-

discrimination and prevent sexual harassment
 Contributions to SDG 7: Affordable and Clean Energy:

Ather Energy manufactures and promotes electric scooters, which are powered by
clean and renewable energy sources such as electricity.

A significant portion of global energy consumption is attributed to the transportation

sector, primarily reliant on fossil fuels. Ather Energy's electric scooters reduce the
dependence on fossil fuels for daily commuting, thus contributing to a reduction in
greenhouse gas emissions and the transition to cleaner energy sources.
Contributions to SDG 8 - Decent Work and Economic Growth:

By expanding its operations and presence, Ather Energy creates job

opportunities, contributing to the overall economic growth of the regions in
which it operates. This aspect of job creation and economic development is
central to SDG 8.

Ather Energy's commitment to providing benefits and salary levels higher than
local or minimum wage standards demonstrates its dedication to offering fair
compensation to its employees. It aligns with SDG 8's goal of promoting decent
work and economic growth.
Contributions to SDG 9: Industry, Innovation, and Infrastructure:

Ather Energy is at the forefront of innovation in the electric vehicle (EV) industry.
This commitment to innovation fosters technological advancements within the
transportation sector, aligning with the goals of SDG 9.

Ather Energy actively promotes the development of charging infrastructure for

electric scooters in urban areas. This infrastructure expansion is a critical
component of SDG 9, as it supports the growth of sustainable transportation
solutions and enables the adoption of electric mobility on a larger scale.
 Contributions to SDG 10: Reduced Inequality:

Ather Energy's initiatives to increase the representation of women in their

workforce are an example of their commitment to reducing gender-based
inequalities.

The commitment to diversity helps reduce inequalities within the organization,

ensuring that all employees have equal opportunities and are treated with
fairness and respect.
Contributions to SDG 11: Sustainable Cities and Communities:

Ather Energy's electric scooters offer an eco-friendly and sustainable mode of

transportation, helping to reduce air pollution and noise in urban areas.

This aligns with SDG 11's aim to create sustainable and livable cities.
Contributions to SDG 12 - Responsible Consumption & Production:

They have taken steps to minimize their organizational footprint by

implementing policies and processes for waste management, including
segregation and proper disposal of waste by government authorized vendors.

They have also focused on reducing their environmental footprint by adopting

sustainable designs for their experience centers, implementing energy-saving
measures, replacing virgin paper with recycled paper and also avoiding the
use of plastic water bottles and cutleries across organization.
 Contributions to SDG 13 - Climate Action:

Ather Energy's core product, electric scooters, align perfectly with SDG 13's
objective of taking urgent action to combat climate change and its impacts.

The shift toward cleaner and more energy-efficient transportation options is

essential for mitigating climate change and achieving the SDG 13 target of
reducing carbon emissions from the transportation sector.
Contributions to SDG 16 - Peace, Justice, and Strong Institutions:

Ather Energy's implementation of policies and monitoring mechanisms to ensure

non-discrimination and prevent sexual harassment contributes to SDG 16, which
calls for promoting peaceful and inclusive societies for sustainable development.

These policies and mechanisms help create a safe and respectful workplace,
fostering trust and ensuring that employees can work in an environment free from
discrimination and harassment.
 Contributions to SDG 17 - Partnerships for the Goals:

Ather Energy's partnerships with academic institutions are a manifestation of

SDG 17, which emphasizes the importance of forming effective partnerships to
achieve the SDGs.

Ather Energy's efforts in promoting diversity and inclusivity serve as an

example for other organizations, encouraging them to adopt similar practices.

This ripple effect can lead to broader societal change and increased
awareness of the importance of inclusive workplaces.
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