Q: What is Google Ads?

An online advertising platform where advertisers bid to display brief advertisements. Like service
offerings, product listings, or videos to web users.

Q: on what model Google ads are based/What is the model of Google Ads?

It is based on PPC (pay per click) model.

Q: what are the main components of search ads?

Search ads have three main components 1) a headline 2) display URL and 3) description text.

Q: what kinds of campaigns we can run on google ads?

On google ads we can run multiple types of campaigns like search network campaign/PPC, Display
network, Video/ YouTube, Shopping, App, Smart.

Q: What is difference between expanded text ad and responsive text ad?

Expanded Text Ads (ETAs) and Responsive Search Ads (RSAs) are two types of text ads used in Google
Ads.

Control vs. Flexibility: ETAs offer more control over the ad's appearance, while RSAs provide greater
flexibility and optimization through automated testing.
Performance: RSAs can potentially outperform ETAs due to their ability to dynamically adjust and
optimize ad combinations based on user behavior.
Management: ETAs are straightforward with a fixed format, whereas RSAs require inputting multiple
variations but can save time on manual optimization.

Q: What is Quality Score?

Quality Score is a metric used by Google Ads to measure the relevance and quality of your keywords and
ads. It is rated on a scale from 1 to 10, with 10 being the highest. A higher Quality Score can lead to
lower costs and better ad positions. The Quality Score is determined by three main factors:

1. Expected Click-Through Rate (CTR)

2. Ad Relevance
3. Landing Page Experience

Q: what is the best way to achieve google quality score?

To achieving google quality score you would improve CTR, ad relevancy and landing page experience.

Q: what is best quality score?

In google ads quality score is rated on a scale from 1 to 10. When the rated scale is between 7 and 10 is
best quality score.
Q: what is ad rank?

This is the value that determines your ad position and whether your ads will show at all.

Ad Rank is calculated by this formula [your bid amount (maximum CPC bid X Quality Score)].

 Bid Amount: The maximum amount you're willing to pay for a click on your ad (also known as
Max CPC bid).

Q: what are ad extensions?

Ad extensions are additional pieces of information that can appear with your ads, such as phone
numbers, site links, or additional text. It improves the visibility and attractiveness in ads.

Q: How many ads within a single ad group are recommended by google?

Google Ads recommends having 3 to 5 ads per ad group. It is used to test different variations.

Q: What are different keyword match types are available?

In google ads there are 3 types of keyword match available. 1) Broad KW match (it is by default occur
and having no special symbol), 2) Phrase KW match [Quotation marks (" ") around the keyword] and 3)
Exact KW match [Square brackets ([ ]) around the keyword].

Q: what is the main difference between automated and manual bidding strategies?

In automated bidding strategies Google uses machine learning algorithms to automatically set and
adjust bids based on your campaign goals. While in manual bidding strategies the advertisers set and
adjust their bids for each keyword/ ad placement.

Q: if I want to create remarketing audience from where I can?

I want to create remarketing audience from Google analytics, Google remarketing tag and in Google ad
manager dashboard there is option of audience manager from here we also create remarketing
audience.

Q: What is enhanced CPC?

Enhanced CPC (ECPC) is a bidding strategy in Google Ads that adjusts your manual bids automatically,
trying to increase conversions while keeping your cost per conversion around the same as with manual
bidding.

Q: What kind of ads we can create when we are running video ads?

When running video ads on platforms like Google Ads (specifically YouTube), there are several types of
video ads you can create such as Skippable In-Stream Ads, Non-Skippable In-Stream Ads, Bumper Ads,
Out stream Ads, In-Feed Video Ads.
Q: What is CTR?

CTR or Click-Through Rate: It is the ratio of users who click on an ad to the number of total users who
view the ad (impressions). It is expressed as a percentage and is calculated using the following formula:

CTR = (Number of Clicks/Number of Impressions) × 100

Q: What is the aim of CTR? (Mean how percent CTR are good).

For search ad 5 – 10% CTR is good while for display ad around 1% is good.

Q: Name a few ad extensions?

A few common types of ad extensions:

1. Site link Extensions

 Example:
o "Shop Now"
o "Contact Us"
o "Store Locator"
o "View Offers"

2. Callout Extensions

 Example:
o "Free Shipping"
o "24/7 Customer Service"
o "Price Match Guarantee"
o "New Arrivals"

3. Structured Snippet Extensions

 Example:
o "Types: Sedans, SUVs, Trucks"
o "Destinations: Paris, London, New York"
o "Styles: Casual, Formal, Athletic"

4. Call Extensions

 Example:
o "Call Now: 123-456-7890"

5. Location Extensions

 Example:
o "123 Main St, Anytown, USA"
6. Affiliate Location Extensions

 Example:
o "Available at: Walmart, Best Buy, Target"

7. Price Extensions

 Example:
o "Haircut: $25"
o "Men's Shoes: From $50"
o "Website Design: $300 per site"

8. App Extensions

 Example:
o "Download Our App"

9. Promotion Extensions

 Example:
o "20% Off Site wide"
o "Black Friday Deal: Buy 1 Get 1 Free"
o "Holiday Sale: Up to 50% Off"

10. Lead Form Extensions:

o "Get a Quote"
o "Sign Up for Free Trial"

Q: can we use frequency capping for search network?

No, frequency capping is available in display network ad.

Q: What is a google ads editor?

Google Ads Editor is offline and a free, downloadable application from Google that allows advertisers to
manage their Google Ads campaigns more efficiently.

Q: What is SKAG?

Cost per click (CPC): The amount a marketer pays when someone clicks on their ad.

Pay-per-click (PPC) advertising: A type of advertising that allows the advertiser to pay only when
someone clicks on an ad link

Q: what is the latest update about keyword match types?

Conversion paths: A feature in Google Analytics that enables a marketer to view the first and last touch
points before conversion and touch points in between

Conversion rate: The percentage of users or website visitors who completed a desired action, such as
clicking on a link in an email or purchasing a product.

Conversion rate optimization: The process of increasing the percentage of users or website visitors who
complete a desired action.

Cost per acquisition (CPA): The average cost of acquiring a potential customer.

Formula: CPA = (Total Cost / customer acquisitions).

Cost per action (CPA): The amount a marketer pays when someone completes a desired action.

Cost per Mille (CPM): The amount a marketer pays for every 1,000 impressions an ad receives.

CPM is also known as cost per thousand. 'Mille' is a Latin and old French word meaning a thousand.

Formula: CPM = (Total Cost / Total impressions) X 1000.

Cost per view (CPV): The amount a marketer pays when a viewer watches their video ad.

Formula: CPV = (Total Cost / Total views).

Customer acquisition: The process of gaining new customers.

Customer acquisition cost (CAC): The average cost of acquiring a paying customer.

Display ad: A visual ad format placed on websites or applications

Display campaign: A Google Ads tool that allows businesses to place image advertisements across
various websites.

Event: An activity that causes data collection to occur in Google Analytics.

Google Display Network: A group of websites, videos, and apps where ads can appear.

Google Merchant Center: A tool advertisers use to upload their store and product data to Google and
make it available for Shopping ads and other Google services.

Google Search Console: A tool that helps users better understand how a website is performing on
Google Search.

Return on ad spend (ROAS): How much revenue is gained versus how much was spent

Return on investment (ROI): A ratio of net income (money made) to investment (money spent)

Strategy: A plan to achieve a marketing goal.

Ads spend: How much a company spends directly on advertisements.

What do you enjoy most about Digital Advertising?

What motivated you to apply for this role?