RESEARCH PROJECT REPORT

“TITLE OF THE PROJECT”

MASTER OF BUSINESSS ADMINISTRATION

(Dr. ABDUL KALAM Technical University, Lucknow, Uttar Pradesh)

Submitted to: Submitted by:

MR. SHAMAILE NABI SURAJ PANDEY
(Asst. Prof.) Roll No. XXXXX
MBA 2022-24

Galgotias College of Engineering & Technology

knowledge park-II, Greater Noida,

Dr. Abdul Kalam Technical University, Lucknow, Uttar Pradesh

 DECLARATION

THE TITLEOF RESEARCH PROJECT REPORT –

“TITLE OF THE PROJECT”

I declare that the work presented for assessment in this Research Project Report is my original

work, that it has not previously been presented for any other assessment and that my debts (for

words, data, arguments and ideas) have been appropriately acknowledged.

Date …………………
NAME:
ROLL NO.: XXXXXXX
 GALGOTIAS COLLEGE OF ENGINEERING &TECHNOLOGY
GREATER NOIDA

Certificate

Certify that Student Name bearing roll no.XXXXXXXX of DR. APJABDUL KALAM

TECHNICAL UNIVERSITY is a bonafide student of MBA 4th semester (2022-2024) at

Galgotia’s College of Engineering & Technology, Greater Noida. He undertook final project

titled “PROJECT TITLE”with special reference to under the supervision and guidance of

departmental faculty DR.NIRUPA LAKSHMI (HOD) of Galgotia’s College of Engineering &

Technology in the partial fulfilment of the requirement of MBA program.

HOD
 GALGOTIAS COLLEGE OF ENGINEERING &TECHNOLOGY
GREATER NOIDA

Certificate

Certify thatMr.SACHCHIDANAND PANDEY bearing Roll Number 1809770049 of DR A P

J ABDUL KALAM TECHNICAL UNIVERSITY is a bonafide student of MBA 4th semester.

(2018-2020) at GALGOTIA COLEEGE OF ENGINEERING AND TECHNOLOGY,

GREATER NOIDA. He undertook Final Project titled “A STUDY REPORT ON

CUSTOMER SATISFACTION& EXPECTATIONS TOWARDS BUYING A PROERTY

THROUGH SQUARE YARD” under the supervision and guidance of departmental faculty

guideMR. SHAMAILE NABI (Asst. Prof.) of Galgotia’s College of Engineering &

Technology in the partial fulfilment of the requirement of MBA program.

Faculty Supervisor
 ACKNOWLEDGEMENT

Words put on paper are mere the ink marks, but when they have purpose there exist a thought

behind them. I too have a purpose to express my gratitude towards the individuals without whose

guidance the project would not have been possible. In this project research report I am trying to

understand the satisfaction level of customer towards the real estate company or any developers.

And which kind of expectations customers want through his developers of the any kind of

project.

I would also like to show my gratitude and thanks towards my faculty member

DR.NIRUPALAKSHMI (HOD) and also thanks to my mentor MR. SHAMAILE NABIsir for

being a great mentor and to guide me in every possible way.

NAME:..............................................
 Executive Summary

This Research report stresses on the work experience I have gathered as a research in the

customer satisfaction and his expectations through the developers and a real estate company in

the real estate industry. In this report, I mainly have incorporated my experience at A STUDY

REPORT ON CUSTOMER SATISFACTION AND EXPECTATIONS TOWARDS BUYING

A PROPERTY THROUGH SQUARE YARD. During my research I gained practical knowledge

on how the developers and a real estate company division of an organization operates and

coordinates its activities to ensure smooth functioning of the organization at all levels by

ensuring right numbers of people are available at the right time to do the right job.

The Indian economy is the second largest growing economy of the world and the Real estate

sector is one of the major contributors in the growth of the Indian economy. I have undertaken

this study to analyze the perception of the investor in the real estate sector and also to identify the

various reason contributing to the growth of the sector. The study is based on the data collected

both through primary sources such as questionnaires, personal interviews and secondary sources

like internet, journals, books and magazines. The sample size taken for the study was of 100

respondents who were interviewed personally and on telephonic interview. The study also looks

into the role of the government by way of different policies that effect the investment decision of

the investor. A case study was made on Real Estate Company. The case study is based on the

investment made by the company in Rajasthan. It over the problems faced by the company.
TABLE OF CONTENT
CHAPTER TITLE PAGE NO.

FRONT PAGE I.

DECLRATION II.

CERTIFICATE III.

ACKNOWLEDGEMENT IV.

EXECUTIVE SUMMARY V.

CHAPTER:1 INTRODUCTION 1-16

 INDUSTRY PROFILE
 INDIA’S REAL ESTATE SECTOR
 OVERVIEW
 INTODUCTION
 PRESENT SCENARIO OF REAL ESTATE

 PRODUCT IN THIS SECTOR

 REAL ESTATE MARKET
 MARKET SEGMENTATION
 POLICY INICIATIVES

COMPANY PROFILE 17-21

 INTRODUCTION
 COMPANY MISSION
 COMPANY VISION
 COMPANY SERVICES

CUSTOMER SATISFACTION IN SQUARE 21-30

YARD
 Customer satisfaction
 Customer satisfaction analysis model
 Factor influencing customer satisfaction
30-33
CUSTOMER EXPECTATION
 Level of expectations
 Desired service
 Adequate service
 DETERMINENT OF CLIENT 34-44
SATISFACTION
 Product or service features
 Client emotions
 Attribution of service success or failure
 Perception of equity and fairness

CHAPTER:2 LITRATURE REVIEW 45-54

CHAPTER:3 OBJCTIVES & LIMITATIONS 55-58

CHAPTER :4 RESEARCH AND METHODOLOGY 59-64

 RESEARCH DESIGN
 RESEARCH STRATRGY
 QUESTIONNAIRE DESIGN
 SAMPLING METHOD
 PROPOSED DATA COLLECTION

CHAPTER:5 DATA ANALYSIS 65-76

CHAPTER: 6 FINDINGS & CONCLUSION 77-80

81-82
CHAPTER: 7 BIBLIOGRAPHY
QUESTIONNAIRE 83-86