Anushka Goyal Task Submission

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Anushka Goyal Task Submission

Uploaded by

Anushka Goyal

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Understand SociQ's Goals

SociQ is a advertising platform that helps businesses built their strong relationships with
customer, Built Social media presence and also helps them with providing Result driven
strategies.
Here Are some primary goals of SociQ social media Presence:
1- Increase the visibility and recognition of the SociQ brand among potential clients and -
partners.
2- Attract and convert potential clients by showcasing SociQ's expertise and success stories.
3- Foster a community of engaged followers who interact with and share SociQ's content.
4- Position SociQ as an industry leader by sharing valuable insights, expert opinions, and
industry trends.
By aligning all social media activities with these goals, SociQ can ensure that its efforts are
focused and measurable.

Research SociQ's Audience

To effectively engage with our audience, we need to understand who they are and what they
care about. Here’s a detailed profile of SociQ's target audience:

Demographics:
Age: 25-45
Gender: All genders
Location: Urban centres with a high concentration of businesses and startups
Occupation: Marketing professionals, business owners, startup founders, and tech enthusiasts

Psychographics:
Interests: Marketing trends, digital transformation, technology, entrepreneurship, business
development
Values: Innovation, efficiency, growth, expertise, and credibility
Online Behaviour: Active on LinkedIn and Twitter, frequently engages with content related to
marketing and technology, participates in industry-related discussions, and follows thought
leaders in the marketing and tech industries.
Understanding these characteristics will help SociQ create content that resonates with its
audience and encourages engagement.
3. Analyse Competitors
Analysing competitors' social media presence provides insights into what works well in the
industry and helps identify opportunities for differentiation. Here are the analyses of two key
competitors:
Competitor 1: Marketing Hub
Content Types: Blog posts, Infographics, Case studies, Client testimonials, Industry news
Posting Frequency: 3-5 times per week
Engagement Levels: High engagement on educational posts and client success stories
Moderate engagement on infographics and industry news
Competitor 2: Digital Boost
Content Types: Videos, Webinars, Whitepapers, Interactive polls
Posting Frequency: Daily posts
Engagement Levels: Strong engagement on video content and interactive posts.
Moderate engagement on webinars and whitepapers.
By analysing these competitors, we can see that a mix of educational content, visual
storytelling, and interactive posts are effective. SociQ can use this information to create a
balanced content strategy that combines the strengths of these competitors while adding
unique elements to stand out.

4. Select Key Social Media Platforms

Choosing the right social media platforms is crucial for reaching our target audience and
achieving our goals. Based on our goals and audience research, the following platforms are
most suitable for SociQ:
LinkedIn: Ideal for professional networking, B2B engagement, and sharing thought
leadership content. It is the best platform for reaching marketing professionals, business
owners, and industry leaders.
Twitter: Excellent for real-time updates, industry news, and engaging with influencers.
Twitter's fast-paced environment allows for frequent interactions and timely content sharing.
Instagram: Great for visual storytelling, showcasing company culture, and sharing client
success stories. Instagram’s visual format is effective for building brand personality and
engaging a broader audience.
Facebook: Useful for community building and sharing longer-form content. Facebook's
diverse user base and community features make it a good platform for fostering engagement
and discussions.
These platforms will provide a comprehensive reach across different audience segments and
content types.

5. Content Strategy Development

Industry News: An effective content strategy ensures that SociQ's social media efforts are
aligned with its goals and resonate with its audience. Here’s a detailed plan for content
development:
Content Types:
Educational Content: Blog posts, how-to guides, webinars, and tutorials that provide value
to our audience by addressing their pain points and offering solutions.
Insights: Industry analysis, market trends, expert opinions, and thought leadership articles
that position SociQ as an authority in the marketing field.
Client Testimonials: Success stories, case studies, and client feedback that showcase SociQ's
expertise and effectiveness.
Updates on market trends, technological advancements, regulatory changes, and other
relevant news that keep our audience informed and engaged.
Engaging Content: Polls, Q&A sessions, interactive infographics, and behind-the-scenes
content that encourage audience participation and interaction.
Content Mix:
50% Educational Content: Focus on providing value and addressing audience needs.
20% Insights: Share knowledge and establish authority.
20% Client Testimonials: Build credibility and showcase success.
10% Industry News: Keep the audience informed and engaged with current events.
This content mix ensures a balanced approach that caters to different audience interests and
goals.

6. Create a Posting Schedule

A well-planned posting schedule ensures consistent engagement and maximizes reach. Here’s
a suggested weekly posting schedule for each platform:
LinkedIn:
Frequency: 3 times per week
Optimal Times: Tuesday, Wednesday, Thursday at 10 AM
Content Mix:
Tuesday: Educational Blog Post
Wednesday: Client Testimonial
Thursday: Industry Insight

Twitter:
Frequency: Daily
Optimal Times: Weekdays at 9 AM and 3 PM
Content Mix:
Monday: Industry News
Tuesday: Educational Tweet
Wednesday: Insight Tweet
Thursday: Client Testimonial
Friday: Interactive Poll
Weekend: Recap of the week's best content

Instagram:
Frequency: 3 times per week
Optimal Times: Monday, Wednesday, Friday at 11 AM
Content Mix:
Monday: Visual Insight
Wednesday: Behind-the-scenes or Team Highlight
Friday: Client Success Story

Facebook:
Frequency: 2 times per week
Optimal Times: Tuesday and Thursday at 1 PM
Content Mix:
Tuesday: Educational Content
Thursday: Client Testimonial or Industry News
This schedule ensures a consistent presence on each platform, maximizing reach and
engagement.