Unit test 3B

1 Read the article below. The purpose of appears to favour a reduced use of deodorant and antiperspirant,
the article is … . stating that our fear of being social outcasts is far greater than the
problem of sweating itself. One doctor reported that a very small
a to describe the role of advertising in the
percentage of the population suffered from excessive sweating.
growth of deodorants The rest of us could simply wash a couple of times a day. There
b to explain why it’s important to use have also been concerns that the aluminium content of
deodorant antiperspirants might contribute to cases of cancer or dementia,
although no evidence has been found to prove this.
c to describe a particularly effective
deodorant
Some of us may follow the doctor’s advice, and stop using
d to explain why deodorants are bad for our deodorants and antiperspirants so often. Sweat, after all, is a
health normal bodily function designed to reduce body temperature.
e to illustrate how an advertising campaign Others may feel reassured by applying these products regularly.
But whatever our opinion, we must agree that antiperspirant’s
can offend customers
surprising history is an example of the power of advertising.

In American society today, using deodorant or antiperspirant is 1 point for a correct answer 1
considered the norm. Americans spend more than $2 billion each
year on deodorants and antiperspirants. The thought of smelling
2 Read the article again. Are the
of sweat or of showing damp patches under your arms is
statements below true (T), false (F), or
considered to be embarrassing by many. But when Edna
Murphey, an ambitious young high school student from not stated (NS)?
Cincinnati, introduced one of the first ever antiperspirants, known 1 The market for deodorants and
as Odorono, to the American public in 1910, interest in the antiperspirants is growing each year.
product was either indifferent or hostile. Although she branded it ______
as an effective sweat barrier which could prevent sweat for up to
three days, people responded by saying that they didn’t believe 2 Odorono was not an immediate success
underarm sweat to be a problem. Furthermore, early 20th century when it first came out. ______
society considered the discussion of such a personal matter 3 In 1910, people disapproved of talking
inappropriate. about body odour in public. ______

Things changed, however, when Murphey enlisted the help of 4 James Young was a highly successful
James Young, a junior copywriter at the advertising agency advertising executive. ______
J Walter Thompson. Using advertising slogans which 5 The early adverts suggested that
manipulated the public into believing that female underarm sweat underarm sweat was unattractive. ______
was socially unacceptable and would put off potential suitors,
6 Young’s advertising campaign was a
interest in Odorono began to pick up. The company capitalized
on its market’s new insecurities and the slogans became more failure. ______
and more blatant. A 1919 advert for Odorono told readers ‘You 7 By the 1970s, men had also begun to
can’t be charming unless you’re free from underarm perspiration.’ believe the advertising about deodorants.
______
The company’s new marketing approach paid off, and its sales
soared, shooting up by 112% in one year alone. Odorono and 8 Some people say that we don’t need to
other similar products had found a permanent place in chemists use deodorants because we all wash more
all over America. In time, men too responded to the hype and by regularly. ______
the 1970s the number of deodorants and antiperspirants on sale 9 Antiperspirants have been demonstrated
had risen dramatically. Today, advertising continues to play on to cause cancer. ______
our anxieties about body odour and reports state that deodorants
and antiperspirants have grown into an $18 billion industry.
1 point for each correct answer 9
There is, however, a growing number of individuals who believe
that using underarm deodorants is unnecessary and potentially
3 Circle the correct form a, b, or c.
harmful. Its advocates claim that we do not need to apply them
every day, as most people in the USA no longer do the type of 1 It’s hard … in all this noise.
physical labour that works up a sweat. Medical opinion also

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Unit test 3B Continued

a to concentrate b concentrate c
concentrating
2 My mother encouraged me … for medical
school.
a applying b to apply c to applying
3 The kids were frightened … there alone.
a going b to go c go

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Unit test 3B Continued

4 He refused … his share of the work. 1 point for each correct answer 10

a doing b to do c to doing
5 You shouldn’t let her … to you like that.
a speaking b to speak c speak
6 The three men arranged … later.
a to meet b meeting c meet
7 He keeps … mistakes. Is he ill?
a make b making c to make
8 He says he was forced into … the crime.
a commit b to commit c committing
9 This error will mean … the work all over
again.
a start b to start c starting
10 I’m looking forward … with you.
a to working b to work c work

1 point for each correct answer 10

4 Complete the pairs of sentences with

the verb in brackets. Use the -ing form
in one sentence and the correct form of
the infinitive in the other.
1 a I regret ____________ (tell) the
newspapers what I saw.
b I regret ____________ (tell) you that there
has been an accident.
2 a Remember ____________ (take) your
camera tomorrow.
b Do you remember ____________ (take)
the train to Lake Como? It was lovely,
wasn’t it?
3 a Barry stopped ____________ (sing) after
people started throwing fruit at him.
b Barry stopped ____________ (sing) a song
for his fans before leaving for the
airport.
4 a We saw them ____________ (play) in the
park as we went past on the bus.
b We saw them ____________ (play) the
whole match, including extra time.
5 a I tried ____________ (turn on) the heating,
but I still felt cold.
b I tried ____________ (turn on) the heating,
but it was broken.

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Unit test 3B Continued

5 For each sentence, put a tick (✓) or Reported cases shot up / plunged by 20%
correct the verb form. last year.
1 Don’t forget to post the letter. 3 Petrol prices have fallen after rising last
____________________________________ month. Why do you think they fluctuate /
soar so much?
2 They had better resolving the dispute
soon.
____________________________________
3 Hossein is used work with the public.
____________________________________
4 He apologized for be late.
____________________________________
5 The boss made Leon to pay his own travel
expenses.
____________________________________
6 They’d rather rest before continue the
journey.
____________________________________
7 He begged her not to leave him.
____________________________________
8 Brown confessed that he had stolen the
rings.
____________________________________

1 point for each correct answer 8

6 Do these verbs mean go up (↑) or go

down (↓)?
1 pick up ______
2 collapse ______
3 soar ______
4 plunge ______
5 rocket ______
6 shoot up ______
7 plummet ______

1 point for each correct answer 7

7 Circle the correct verb to complete the

sentences.
1 I bought the house cheap and when house
prices rocketed / plummeted, I sold it for a
nice profit.
2 Credit card fraud is on the increase.

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Unit test 3B Continued

4 If consumer spending soars / collapses coming year. Well, going forward / going
again, the shops will be hit really hard. the extra mile we plan to increase sales in
Asia.
5 More people are moving abroad to work.
The number of people migrating has 4 I’m going to be out of the office for a few
soared / plunged over the last five years. days. Can you email me to be on my radar
/ keep me in the loop about what’s
6 My shares went down this morning, but it
happening with the sales conference?
was a relief to see them gradually pick up /
soar later in the day. 5 Karen, Mike’s just got back from holiday
so can you bring him up to speed / drill
1 point for each correct answer 6
down with what’s been happening while
he’s been away?
6 We don’t have time to train anyone so we
8 Rewrite the sentences beginning with
need to hire someone who can hit the
the words given.
ground running / give us a heads-up.
1 The price of gold has fallen steadily.
7 Jack, I just wanted to give you a heads-
There was a steady fall in the price of gold. up / be on your radar about the meeting
2 Profits will decrease slightly. tomorrow. It looks like the IT manager is
There will be being fired.
_______________________________ 8 OK, I’ll call you tomorrow to touch base /
3 There has been a gradual fall in sales. bring something to the table and to make
sure everything is going OK.
Sales _____________________________________
4 Consumer spending has increased 1 point for each correct answer 8
substantially.
There 10 Write up or down in the gap to
_____________________________________ complete the phrasal verbs.
5 There may be a dramatic increase in 1 Can you slow ______ a bit? We’re going to
unemployment. have an accident!
Unemployment may 2 When I switch on my computer, it takes
__________________________ ages to
6 There was a sharp rise in inflation last boot ______ .
year. 3 Your posture is terrible, you need to sit
Inflation ______ straight.
___________________________________ 4 The chairman had to stand ______ due to
the financial scandal.
1 point for each correct answer 5 5 When we bought the house, it needed a
lot of work, but we’ve finally finished
doing it ______ .
9 Choose the correct phrase in italics to
complete the sentences. 6 You’re being very noisy. Quieten ______ a
little!
1 ‘So your company gets to make more
sales and mine gets to reduce our costs.’ 7 TV programmes are so dumbed ______
‘Sounds like a nowadays. They must think we’re all
win-win / mission-critical situation to me.’ idiots!

2 We need someone with fresh ideas who 8 I need to top up my mobile. I’ve used
can touch base / think outside the box. ______ all my credit.

3 … so moving on to our plans for the 9 The long hours and lack of sleep wore him

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Unit test 3B Continued

______ after a while. 11 Complete the sentences with the

10 The police managed to track ______ the correct form of the verb in the box.
killer and arrest him.
cheer give calm speak wake man full
1 point for each correct answer 10 run

1 ‘More food?’ ‘No, thanks. I’m ______ up.’

2 Are you feeling OK? You’re looking a bit
______ down.
3 Don’t be so weak, Tom! You need to
______ up a little.
4 Simon’s just wasting time. He needs to
______ up and smell the coffee.
5 OK, ______ down. No need to get angry.
6 ______ up, will you? I can’t hear what
you’re saying.
7 Come on! ______ up. The situation’s not
that bad!
8 OK, I ______ up. Tell me the answer.

1 point for each correct answer 8

12 Translate the sentences.

1 After visiting Pisa, we planned to go to
Milan, but we wound up in Rome.
____________________________________
____________________________________
2 To be the best, we’re going to have to go
that
extra mile.
____________________________________
____________________________________
3 I’d like to drill down into these sales
figures so
we can see if we are achieving our goals.
____________________________________
____________________________________
4 The fact that John had stopped meeting
his
deadlines was never on my radar.
____________________________________
____________________________________
5 Our American business partners have
brought
some interesting ideas to the table.

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Unit test 3B Continued

____________________________________
____________________________________
6 Petrol prices are set to soar in June.
____________________________________
____________________________________
7 He’s so difficult to pin down and always
refuses to give you a straight answer.
____________________________________
____________________________________
8 Have you ever stopped to think about the
effects
of population growth on the planet?
____________________________________
____________________________________
9 I never meant to offend anyone – I’m not
sure
I’ll ever live this down.
____________________________________
____________________________________

2 points for each correct answer 18

Unit test 3B Total 100

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