GUIDELINES FOR EDITORIAL

International April 2024

Olympic
Committee

USE OF THE OLYMPIC PROPERTIES

BY MEDIA ORGANISATIONS
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 2

Introduction For purposes of these Guidelines

These Guidelines have been developed by the IOC to provide guidance to bona fide Media “Rights-Holding Broadcasters” (RHBs) means those broadcasters to which the IOC has granted
Organisations that wish to use the Olympic Properties in relation to their editorial news reporting the right to broadcast and exhibit the Olympic Games within a given territory, who, together with
on the Olympic Games, subject to the conditions set forth below. TOP Partners, IOC worldwide licensees, IOC worldwide suppliers and OCOG supporters that
acquired sponsorship, marketing, supply or licensing rights relating to Olympic Games, are referred
For any use of the Olympic Properties not expressly permitted in the present document, prior to as “Olympic Partners”.
written approval from the IOC is needed. Please contact: [email protected]. For any editorial use
included in this document, you may request the Olympic rings graphics at [email protected]. “Media Organisations” means accredited and non-accredited written press, photographers,
non-rights-holding broadcasters, and any other rights holding media.
For any editorial use of the Olympic Games Organising Committee (OCOG) graphics,
please contact the respective OCOGs: olympics.com/en/olympic-games. “Olympic Properties” refers to the Olympic symbol (the Olympic rings), the emblem of the
Olympic Games and other Olympic Games marks, mascots, pictograms and posters, the
For any editorial use of the National Olympic Committee (NOC) emblems, please contact the wordmarks “Olympic”, “Olympic Games” and “Olympiad”, the Olympic motto “Citius, Altius, Fortius”
respective NOCs: olympics.com/ioc/national-olympic-committees. and any English or other language translations of the same, and other Olympic-related terminology.

Any breach of these guidelines will be reviewed by the IOC, and appropriate action will be taken, “Non-rights-holding broadcasters” means broadcast media organisations that have not been
including, if necessary, the withdrawal of accreditation at the Games. granted any rights to broadcast and exhibit the Olympic Games in any territory.

These guidelines apply to Media Organisations. They do not apply to the Olympic Partners who
are subject to the terms of their respective agreements with the IOC or other constituents of the
Olympic Movement, as applicable.
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 3

CONTENTS
1 General principles
Objective: protection of the Olympic Properties and
the Olympic Movement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Integrity of the Olympic Properties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Integrity of the Olympic rings: Common misuses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Olympic Terminology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Photography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
2 Specific Applications
Creation of domain names and social media accounts and
use of Olympic Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Applications (apps). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Mastheads / footers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Sponsorship, advertisements and promotions featured on an
editorial content page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Olympic Games supplements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Olympic features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Sharing links. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Contests, games and lotteries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
3 Non-Rights-Holding Broadcasters
Specific principles applying to Non-Rights-Holding Broadcasters . . . . . 23
Broadcaster bug and/or logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Network branding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Studio layout and backdrop. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Naming of a programme. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
No Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 4

1 General
principles
5 Objective: protection of the Olympic Properties and the Olympic Movement
6 Integrity of the Olympic Properties
7 Integrity of the Olympic rings: Common misuses
9 Olympic Terminology
10 Editorial
11 Photography
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 5

Objective: protection of
the Olympic Properties
and the Olympic Movement

While the IOC fully recognises the essential role

Olympic symbol and the combination of its colours Official emblem of the Olympic Games / Youth Olympic Games Olympic terminology
played by the Media Organisations in reporting
the Olympic Games and other events organized
by the IOC, it is the responsibility of the IOC
to ensure that the integrity and value of the Olympic
Olympic Properties are respected. Olympics
Olympic Games
The IOC is a non-profit organization, dedicated
to using the revenue generated from the Olympic Games Paris 2024
Olympic Games to assist athletes and develop Games of the XXXIII Olympiad Paris 2024
sport worldwide. The protection of the Olympic
Olympic flame
Properties, and the exclusive rights granted
to the Olympic Partners, is indeed critical to Olympic cauldron
ensuring the viability of the Olympic Movement. …

These are protected by specific legislation and/

or Intellectual Property Rights.

We kindly request that each Olympic Property

is used in accordance with its own context Other events organised by the IOC Wordmark of the Olympic Games Mascot of the Olympic Games
(Olympic Qualifier Series brand for the Olympic
Qualifiers events, for example).

Look of the Olympic Games Pictograms of the Olympic Games

 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 6

Integrity of the Olympic The full-colour version on its white background is the preferred version of the Olympic rings.

Properties

The integrity of the Olympic Properties,

including the Olympic rings, must be
maintained.

To this effect, the Olympic Properties,

including the Olympic rings and Olympic
terminology when orally referred, cannot be
altered or distorted, or used in a way that is
not relevant to the piece or the context they
are used for (e.g. in an article which has no
relevance to the Olympic Games).

For the integrity of Olympic Terminology in oral

mentions please refer to the Official Terminology
list provided by these guidelines.

The monochrome Olympic rings provide an alternative to the full-colour Olympic rings.
The Olympic rings may appear in any of the six official Olympic colours when necessary.
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 7

Integrity of the Olympic

rings: Common misuses

Alterations Orientation Backgrounds

The Olympic rings should never be altered in any way, including The Olympic rings must always be reproduced horizontally, The backgrounds on which the Olympic rings appear must
modifying the official colours or the order of the colours. with three rings on top and two on the bottom. ensure maximum visibility.

Do not create “gaps” at the intersection of each of the rings Do not flip horizontally Background for the full-colour Olympic rings must be white

Do not reorder colours Do not rotate For monochrome use, background must be consistent behind
the Olympic rings

Do not insert imagery Do not rotate in 3D Do not place graphics in front of, through or behind the
Olympic rings
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 8

Integrity of the Olympic

rings: Common misuses

Distortions
The Olympic rings must always be visible in their
entirety and should never be distorted in any way.

Do not stretch or deform Do not distort the shape of the Olympic rings Do not distort width Do not reproduce as objects, shapes, people or products

Do not insert images, words or illustrations Do not use Olympic ring’s representation Do not apply on surfaces where shape is distorted

Games + Year
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 9

Olympic Terminology Olympic terminology

The integrity of the Olympic Properties, the IOC Session the Olympic oath
must be maintained.
National Olympic Committee the Olympic rings
To this effect, the Olympic terminology, when the ancient Olympic Games the Olympic spirit
orally referred, cannot be altered or distorted, or
the modern Olympic Games the Olympic symbol
used in a way that is not relevant to the piece or
the context they are used for (e.g. in an article Olympian the Olympic torch
which has no relevance to the Olympic Games).
Olympiad the Olympic Torch Relay
Olympic the Olympic Truce
Olympics the Olympic Village
the Olympic Anthem the Olympic Winter Games
the Olympic cauldron Olympism
the Olympic Charter the Opening/Closing Ceremony
of the Olympic Games
the Olympic Congress
the Youth Olympic Games
the Olympic Day
the Winter Youth Olympic Games
the Olympic family
the Youth Olympic flame
the Olympic flag
the Youth Olympic torch
the Olympic flame
the Youth Olympic Torch Relay
the Olympic Games
the Olympic motto
the Olympic Movement
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 10

Editorial Editorial use Editorial use

ge e
Media Organisations may reproduce the
ovCeroavgeera o v
s e
C roavgeerag
s Ce s s Ce
icmGeam icmGeam
Olympic Properties solely in an editorial
Gpa i c G
p a
context within their publication for legitimate
news reporting purposes, thereby providing O Oplyicm
lym Olym
O p
l y m
factual reference and information on the
Olympic Games. In particular, the Olympic
Properties may be used to illustrate news
C eroavgeerage
osvC C o eroavgeerage
vC
stories related to the Olympic Games. e
am ams e s
ameame s
pic G
pic G m p cG
im pic G
However, the Olympic Properties (including
Olym
Olym l
O Oy l y
the Look of The Games and the Olympic Rings
Colours) must not be used for commercial or
corporate purposes, in advertising, taglines,
slogans or otherwise in any form of commercial
content or context, to promote any entity, brand,
product or service, including that of the Media
Organisations or otherwise that could create the
impression of any form of official or non-official
association.
e
NdaiamNeam
Commercial use Formal association

Me dMi ae
The Olympic Properties must not be used
in a way that suggests a formal or official
association between the Media Organisations
or any third parties, brands, products or services
and the IOC, the Organising Committees for e Media
me mM
the Olympic Games, the Olympic Games, onr d or diaa Na edia NamNeame
iaeN
MedM
other members of the Olympic Family or BranBdra aamneame M M
the Olympic Movement (e.g. in advertorials MedM iaendi
or promotional campaigns for the Media
Organisations or any third parties).
MedMiaeN
dia
amNeame
or or
BranBdrandameame MM
MedM iaendia n
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 11

Photography Editorial use Editorial use

gege gege
oCvoevreara oCvoevreara
Photographs taken by accredited photographers
e seCs e seCs
at the Olympic Games which include the
ciG am
c aGm am
c aGm
ciG
Olympic Properties and which are available from ym pip
lym ym pip
lym
news agencies or aforementioned accredited OlO OlO
photographers, may be used by Media
Organisations for reporting purposes.

Photographs of the Olympic Games must not CCov

oveerraaggee CC
ggee
oovveerraa
be used to create an unauthorised association, c meess
cGGaam m
GGaam eess
in particular for commercial or promotional y
OOl l m
y mppi i mppicic
OOlylym
purposes, aiming at promoting any entities,
brands products or services, including that
of the Media Organisation.

For the sake of clarity, any use of still images

which simulates that of moving imagery, such
as gif animations, is strictly prohibited.
OlO
ymlym
ee pip
c iG
c aGa
voevreargag
Other related documents:
Photographers’ Undertaking Commercial association
s
ee C
s o
C Commercial association
mm eseC s oCo
ciG
ip am
c aGm vevreara
l y m
l y p
m gege
OO BraBnran
d d/C /Co
Audio-Visual Content anradnd
BrB
ommmm
erceiarcia
l l
Media organisations may not film
within Olympic venues. Non-Rights-Holding OOlylym
mppi ic
ee c GGaa
Broadcasters’ use of Olympic audiovisual
s sCCovveerraagg
o m meess
content is limited to the terms and conditions mee
icGGaam CCoovv
of the News Access Rules of the respective l y
l m
y mppic eerraagg
Olympic Games. OO BBrarann
n on dd/C
CoC /C ee
BBrraanndd
tenttent oommmm
eercrciaia
ll

CCoonn
tetennt t
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 12

2 Specific
Applications
13 Creation of domain names and social media accounts and use of Olympic Properties
15 Applications (apps)
16 Mastheads / footers
17 Sponsorship, advertisements and promotions featured on an editorial content page
18 Olympic Games supplements
19 Olympic features
20 Sharing links
21 Contests, games and lotteries
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 13

Creation of domain Websites Social media

names and social media

accounts and use of
Olympic Properties
www.medianame.com/olympicgames
www.socialmedia.com/medianame/olympicgames
www.socialmedia.com/medianame/olympics
Media Organisations are not allowed to create
www.medianame.com/olympics www.facebook.com/medianame/olympicgames
specific Olympic-related websites or social
media accounts using Olympic Properties.
www.facebook.com/medianame/olympics
However, they may create a section
www.medianame.com/cityyear
dedicated to the Olympic Games within
the official website or social media account
of the Media Organisation.

Websites Social media

www.socialmedia.com/medianameolympicgames

www.medianameolympicgames.com www.socialmedia.com/medianameolympics
www.socialmedia.com/medianamecityyear

www.socialmedia.com/cityyear
www.medianameolympics.com
www.facebook.com/medianameolympicgames
www.facebook.com/medianameolympics
www.medianamecityyear.com
www.facebook.com/medianamecityyear

www.facebook.com/cityyear
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 14

Creation of social media Hash tagging using the Olympic Properties Visual post using verbal references to the Olympic Properties Story using verbal references to the Olympic Properties

content and use of

Olympic Properties
Media Media
Media soc
social acco social acco ial accoun
t
unt unt
#OlympicG #OlympicG
#Olympics ames #Olympics ames

For the creation of content in social media

accounts the following practices are allowed
as long as the rest of principles set by these
guidelines are observed (in particular, not #OlympicG
ames
to create an association with third parties’ #Olympics
Olympic Gam
advertisers): City+Year es
· Hash tagging using the Olympic Properties.
· Visual posts using verbal references to
the Olympic Properties.
· Creation of Instagram temporary and
permanent stories using verbal references
to the Olympic Properties.

Hash tagging using the Olympic Properties Use of Olympic Properties with a sponsorship post Story using Olympic Properties with a brand association
with a brand association

Media Media
Media soc
social acco social acco ial accoun
t
unt unt
#OlympicG #Sponsorsh
#Olympics ames #Partnersh ip
ip

Olympic Gam
#OlympicG
ames City+Year es
Brand #Olympics

Brand
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 15

Applications (apps) Icon Content / Design

Media NamMe
e dia
In the event that a Media Organisation wishes
to report on the Olympic Games by means of
an application, this should be done through
Name Media Nam
e
International International
the Media Organisation’s existing general
Culture
Economy Olympic Gam Culture
coverage
es Economy Olympic Game
application, with a section therein dedicated to Media coverage
s

the Olympic Games coverage.

Media
Name
Olympic Gam
updates
es

Name
Olympic Game
s
updates
• The Olympic rings and the emblem of the
specific edition of the Olympic Games cannot
MedM
iaeN
daiamN
Olympic

e ame
be used in the application’s icon (thumbnail);
Games
updates

Media Nam Media Name

• The application’s name cannot contain the International
International e
Culture
Culture
Eco
terms “Olympic / Olympics / Olympic Games Economy Olympinom y Olympic Gam
c Gam es es
coverage

/ Olympiad” or their equivalent in foreign

Media
Media
coverage

Name
Olympic Gam
Name
Olympic Gam es
es
languages, or any derivations thereof;
updates updates

• The application’s graphic identity and graphic

environment (both in the application’s icon Olympic
Games Olympic

and within the application) must not suggest updates Games

updates

that the application is official or is somehow

endorsed by or associated with the IOC,
the Olympic Games and/or the Olympic
Icon Media Name
Content / Design
Media
Movement (for example using the Olympic International
Culture
Economy Olympic Games
Name
Rings Colours in a way that evocates the coverage

Media Name
Olympic Rings).

As such, the use of the typeface and/or the Media Name

Olympic
Media Name
Media Name
“Look of the Games” of the specific edition
of the Olympic Games or any derivation or News
colourable imitation thereof, is not permitted.
International
Media Name
Culture
International

Economy Olympic Games

Culture
Media
Name covM
Economy
Olympic Games
edia
erage

Media Name
Media Name International
Culture
coverage

Name
Economy Olympic Games
coverage

Media Name
Media Name
Media
Olympic
Name
Olympic
Media
News Name
News
Olympic
News
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 16

Mastheads / footers Print Digital / Social media

e
a Name Media Name Media

Me d i Olympic Game
Name
verag
s Coverage

me
To avoid creating or implying a false association es Coam
a Media Name
G

N
lympic

a
Media

Medi eN
with the IOC, the Olympic Games or the Olympic O

ragee
Movement, the Olympic Properties must not be Name
Coavem Mediaes Co
Olympic Gam
Nvearam
pic
a
Media
i
incorporated into the mastheads or footers of Olym y
e
ge

mpd
Olympic

Olye ame
am s e rt

M
p
a publication or screen view page of a website G Pro
Mevedraia Name Name Property

rage dia N
Olympic Proper
ic Olympic Gam
ty Media
and/or social media account.
es C
Gam
ove e M erage
es Co ge
Olympic Game
s Coverage
Name
pic s Cov
Olym Game
plyicmpic
OlymO y Olympic
However, the use of the Olympic Properties to rt
Pro mep e
a
Property
MediaymN
Ol
pic Property
N
a ly ic ame Media

Medi OPersoCpoveerratgye
illustrate the editorial coverage of the Olympic m p pic
Olym y Name Olympic
Olympic
Games, but separate from the original masthead rt
Prope
Olympic Game
s Coverage Olympic Pro Property
Olym pic Property perty Property
or footer bar of a publication, a screen view page am
pic G
Olym
of a website and/or a social media account, is
acceptable. pic
Olym y Olympic
rt
Prope Olympic Proper
ty Property

pic Media Media

Media NameOlympic GamesName
Olym y
ame Name rt Name O

d i a N Prope Media
P
Me es CM egd ia Co verage Name
Olympic Game Olympic Pro
Print e Digital
s Coverage/ Social media
perty
overa ge
lympic
G am Covera
O ic G ames
Olymp
pic
Olym y Olympic
Prope
rt pic Oly
Olym y mpic Property Media Nam Property Media
e O
rt
Media Nam
Name
OlyamNayme
pic Prope Media P
e
Olympic Ga
d i
Me Propmprict
mes Covera
Name
Name
e ge Olympic Pro
perty

a MedOM eadmiae Naerm

i ialymN
icsy Coverage pic Games Media Media
mappm
M e d e
Oly
Oply
NamOly Prope
G errett y
Pro
ic
C ov age
e Olympic Pro Name Olympic
Name
iame
perty
m Olympic Ga Property
eda
mes Coverag
e
MN
a verag Olym e

i pic Games
Olympic Pro

d es Co overage
perty

MOlyempic mpic Games

m Coverage
G a C
Olympic Pro
perty

e
Oly
verag
es Co
ic Gam
Olymp

Olym
pic Media Nam Media
roper
ty e Name Olympic

d i a Name P Olympic Ga
mes Coverag
Property
Me e Olympic Pro
perty

rage Cove
ic G ames
Olymp
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 17

Sponsorship, Advertising clearly separate Olympic Properties clearly separate

advertisements and
promotions featured on
an editorial content page
NNaam mee
Naam
iaaN mee Meeddiiaa sCCoovveeraraggee
M
M
Meeddi e mes Game
veraragge sCCoove mppicicGa icic
pp
Gammees OOlylym mm
lyly
OO
mppicicGa pp
roro ee yy
rtrt
OOlylym PP
Third-party advertisements or promotions which
feature on an editorial-content page related to Med
M edia
iaN
Nam Med
M edia
iaN
Nam
amee
amee dveertrt
artrtyyAAdv
Oly mp
the Olympic Games are permitted. Sponsorship Oly mp Oly mp icicGam
GamesesCov
33 ppa
Oly mp icicGam
Gam Covera
dvveertrt esesCov
Covera ge rdrd era ge
ge
era
rtrtyyAAd
ge
rd a
33rd ppa
of any Olympic content (e.g. an Olympic results
NNaam mee
table) is not permitted unless it is that of an NNaam mee Meeddiiaa ssCCoovveeraraggee
M
33rdrdpa
party
rty

Meeddiiaa ssCCoovveeraraggee
33rdrdpa
party
rty Adve vertrt
M Adve Ad
Ad vertrt
Olympic Partner with the prior approval of mppicic
OOlylym
mee
GGaam ppicic
mee
GGaam OOlylymm yy
the IOC. mppicic
OOlylym roppeertrt
PPro

M
Med
edia
ia N
Nam M
Med
edia
ia N
Nam
amee
amee
However, third-party advertising should remain Oly
Olymp
mpicicGam
Games rtrtyyAAdd
33rdrdppaa
vveertrt Oly
Olymp
mpicicGam
Games
esCov
Covera
erage
vveertrt esCov
Covera
erage ge
rtrtyyAAdd
ge
clearly distinct and separate from any editorial 33rdrdppaa
piece and for many Olympic Properties to avoid 33rdrdpa
33rdrdpa
party
rty
party
rty Ad
Adve
any false association with the IOC, the Olympic Ad
Adve vertrt
vertrt

Games and/or the Olympic Movement. This

includes, without limitation, any advertising
Intrusive advertising Undue association with Olympic Properties
or promotion which overlaps, is intrusive to,
or is superimposed on the reproduction or
Naam
iaaN mee a Naam
N mee
presentation of the editorial piece or the M
Meeddi Meeddiia
eraggee
sCCoovvera
M veraragge
esCCoove
e
Olympic Properties. Gammees
mpicicGa
Gammes
mpicicGa
OOlylymp
OOlylymp

Media Organisations must not associate rd a rtrtyyAAd

dvveertrt Med
M edia
iaN
Nam
amee
rd artrtyy
33rd ppa rt mppicic Med
M edia
iaN
Nam
amee
33rd ppa e
AAddvvert
OOlylym rtyy
or represent themselves as being an official, Oly
Oly mp
mp icicGam
Gam esCov
es Covera
era ge
ge
PProrope
pert Oly
Oly mp
mp icicGam
Gam esCov
es Covera
era ge
ge
selected, approved, warranted, preferred
Naam
N mee 33rdrdpa
party
rtyAd
Adve
vertrt
NNaam mee 33rdrdpa
party
rtyAd
Adve
vertrt

Meeddiiaa CCoovveeraraggee Meeddiiaa eessCCoovveeraraggee

or consented partner of the IOC, the
Olympic Games or the Olympic Movement, M M Olym
Olym pic
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nor serve any advertising, offer or sell any OOlylym OOlylym

promotional or commercial opportunity, M

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including but not limited to sponsorship, to Oly
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 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 18

Olympic Games Print use Digital use

supplements

A supplement or special edition of a newspaper

or magazine, devoted to the coverage of the John Doe

Name a Name
John Doe
Olympic Game
Olympic Games, is permitted.
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s supplementOlymp

e d ent
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However, the supplement must avoid giving me su pplem Olympic Games

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the false impression that it could be an official ent
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or authorised publication of the IOC or another
a m
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s supplement
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M e d
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m e s u p supp
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Olympic Games supplements must not be c tGa mes supplemen
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sponsored by companies other than the
y m p i c
Olympic Partners subject to the prior written Ol
approval of the IOC.

The same rules apply for any advertising or

sponsorship within the supplement as can
be found on page 17.

A take-over of all advertising space within

Print use Digital use
the supplement which offers an advertiser
exclusivity is not permitted, as this will give
the impression of an official association John Doe

ame
John Doe

N nsoe
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between the advertiser and the Olympic Games. Olympic Game

d i a Na red s supplementOlymp

Me i a
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Sp ment
Olympic Partners may be permitted subject to
Spons
the prior written approval of the IOC. sM X X X Olympic Games
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t mes supplement Sponsored
Olymp ent ic Gam by XX
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The IOC authorizes the release of periodical su p p le m
Na supple
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Name
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Media
ored
s supplement
newsletters to cover the content of the Olympic
Spons
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mes supplement
Games, provided that the rest of the provisions
M e d by XX
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of these guidelines are respected. p ic G ames e s by XX
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 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 19

Olympic features Print use Digital use

e me
Media Organisations may use unbranded
information features, such as countdown clocks,
N a
i dia Na
a m MediaM
Nead
miae Nam
MedM e
and medal tables, for illustration purposes when
reporting on the Olympic Games in publications
for editorial purposes.
e
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Coun e
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Countdown
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l ot m tables
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meN
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t d MediaM
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Their implementation is subject to the principles a bn clocks
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i a i
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set out in these Guidelines, including, in the
event of any advertisements and sponsorship, e
M Md e d M
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Olympic
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tables

the same rules as indicated in previous sections

s s
clocokwn clock
Property
of these Guidelines. n CountdowCnountdown cl
td ow td
nles ocks
Coun aClotaub
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les or Moc
al tab
or Medal ta
d e d blesedal tables
or Me or M
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Print use Digital use

N a m e me MediaM
MedM ia dia Na ks Nead
miae Nam
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a N aiam m e al taXb
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or Medal ta Medks
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XXX y XXX SponsoredSponsored by
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 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 20

Sharing links Print use Digital use

Links to official websites of the IOC (e.g.

www.olympics.com, https://olympics.com/en/
N a m e ame
N
a a MediaMNeadm
MediMees Cdoveiragees Coverage
olympic-channel), are accepted subject to
the condition that the link must be formatted iaeName
Olympic Game
Olsympic Games
in plain text only, must not use the Olympic Coverage Coverage
Properties and must not be associated with am
a
pic G lympic G
N m
am
e ame
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a i a MediaOlMNeadm iaeName
MediMees Cdoveramgees Coverage
any sponsorship, advertising material or O
otherwise with a third party (including the
Ol ympic Ga
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Media Organisations) and third party products verage s Coverage
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copm s.com
and services, in accordance with the principles am
set out in these Guidelines. Olym
pic G Olymp
m p i c s.m i c olympics.comolympics.com
oly oly

i c s . c opm
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olymp olym
olympics.comolympics.com

Print use Digital use

N aim e ame
N Media
MN
i a a ed ia eName
MedMees Cdoveragees Coverage am
Olympic Game
Olsympic Games

pare
Coverage Coverage
am
pic G lympic G
mam
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rd perty
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Advert Advert
pic
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Property
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olympics.com
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 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 21

Contests, games and Not linked to the Olympic Games coverage Not linked to the Olympic Games coverage

lotteries

Media Organisations must not use the Olympic

Properties in any contest, game or lottery, or to

AD

AD
AD

AD
promote special offers for subscriptions.
WatchName
Watch Media Media Name
Media Organisations must not raffle tickets or
hospitality services for the Olympic Games as and Winand
tickets
Win tickets
prizes for a contest, game or lottery.
Lottery Lottery
on on to a Music
to aConcert!
Music Concert!
Media Name
Media Name

AD

AD

AD

AD
Watch Media
WatchName
Media Name
and Win and
tickets
Win tickets
Lottery on
Lottery on to a Music
to Concert!
a Music Concert!
Media Name
Media Name
AD

AD
AD

AD
Watch Media
WatchName
Media Name
and Winandtickets
Winto
tickets to
AD

AD

AD

AD
OlympicOlympic
Games Games
lottery lottery the Olympic
Watch Media the
WatchName
MediaGames!
Olympic
Name Games!
on Media
onName
Media Name and Win and
tickets
Wintotickets to
Olympic Olympic
Games lottery
Games lottery the Olympic
the Olympic
Games! Games!
on MediaonName
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AD

AD
AD

AD
AD

AD

AD

AD
Subscribe now!Subscribe
Subscribe
Subscribe now!now!
now! WatchWatch
Media
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Watch
Name Name
Media Name
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OlympicOlympic
Year =Olympic
Olympic Year
Year = =Year = andand
and Win Win and Wintoto
tickets
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to
tickets tickets to
50%
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the Olympic Games! Games!
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the Olympic Games!
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 22

3 Non-Rights-Holding
Broadcasters
23 Specific principles applying to Non-Rights-Holding Broadcasters
24 Broadcaster bug and/or logo
25 Network branding
26 Studio layout and backdrop
27 Naming of a programme
28 No Sponsorship
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 23

Specific principles
applying to Non-Rights-
Holding Broadcasters
News about News about Special news
News about News about the Olympic Special
Games news
theNews
the Olympic Games
Olympic Games News about
the Olympic Games about the Olympic Games
In accordance with these Guidelines, Non- the Olympic Games
Rights – Holding Broadcasters may use the
Olympic Properties on-screen (whether on
television, digital or mobile platforms) for
illustration editorial purposes solely while
specifically reporting on the Olympic Games
(and not in connection with general sports or
general news programmes or other programmes
or in connection with other sports and/or events)
to the extent of the limitations mentioned
News about Special news
Newsonabout
the
the Olympic Games
following pages.
the Olympic Games
Non-Rights-Holding Broadcasters must in all
cases comply with all additional applicable IOC
guidelines, in particular:
• News Access Rules applicable to the
relevant edition of the Olympic Games. News about an News about an NewsNews
about News about
General News General
• International Federation
IOC Social and Digital Media Guidelines International Federation the Olympic Games the Olympic Games
Championship
for persons accredited to the relevant edition Championship
of the Olympic Games.

News about an News

General News
International Federation the Ol
Championship

News about an about News about News about Special news

News General
theNews
Olympic Games
International Federation the Olympic Games
the Olympic Games
Championship
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 24

Broadcaster bug
and/or logo

Non-Rights-Holding Broadcasters must media name media name media name media name
not create a network bug with any Olympic
properties, or create their own composite logo
with any Olympic Property or use Olympic
Properties in a logo.
media name media name media name media name

media name media name

media name media name

 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 25

Network branding

Non-Rights-Holding Broadcasters must not

display any Olympic Properties on network
branding (e.g. microphones, uniforms or
pins) – inside or outside the studio. ork
wo rk netw
r a nd
network netrand b
b
networkbrand
brand

ork
t work netwand
ne rand br
networknetwork
b
brand brand

network
networkbrand
brand

networknetwork
brand brand
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 26

Studio layout and

backdrop

Non-Rights-Holding Broadcasters must not

decorate the studio with Olympic Properties or
create an Olympic logo.

Non-Rights-Holding Broadcasters must not

report on the Olympic Games with Olympic
event or venues footage (whether live or
delayed) in the background, as this would give
the impression that they are Rights-Holding network brand
network brand olympic games
olympic news
games reporting
news reporting
Broadcasters. As a reminder, use of moving
images is subject to the News Access Rules.

network brand
network brand olympic games
olympic news
games reporting
news reporting
OLYMPIC
LIVE
LIVEEVENTOLYMPIC
EVENT

network brand
network brand
at theatolympic games
the olympic games
olympic
LIVE games
olympic news
OLYMPIC
games reporting
news
OLYMPIC reporting
LIVE EVENT
EVENT

network brand
networkgames
at the olympic brand
at the olympic games
olympic games
olympic news
games reporting
news reporting
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 27

Naming of a programme

Non-Rights-Holding Broadcasters must not

use the Olympic Properties for the naming
of a programme.

Destination
France
Destination
Destination
Destination
France
France France

Media Name
Road to Road to the Media
Media Media
NameNameName
Road Road Road
to to
to2024 RoadRoad Road
toGames
to the the
to the Olympic
Paris Olympic Olympic
Olympic Olympic
ParisParis
2024Paris
20242024 Olympic
Olympic Olympic
GamesGames
Games Coverage
Coverage
CoverageCoverage
 Guidelines for editorial use of the Olympic Properties by media organisations — 2024 28

No Sponsorship

In line with the rules set out in these Guidelines,

sponsorship of Olympic content or its
reproduction or presentation is not permitted.

Olympic Games News Reporting

Olympic Games News Reporting

Olympic Games
News Reporting

Olympic Games
News Reporting