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Draft Session Plan 1-4

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21 views

Draft Session Plan 1-4

plan

Uploaded by

shahariar007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IBA-University of Dhaka

Management Development Program (MDP)


ACM 4.0; Aug-Nov Session (Fall 2024) Intake

Draft Session Plan: First Four Modules

1. Accounting For Decision Making


Day Session Topic
1 1 Accounting as a System, Accounting Equitation and Debit-Credit Concepts
2 Steps of Recording Process and Components of Key Financial Statements
2 3 Cash Flow Statement, Depreciation and Inventory Valuation
4 Financial Statement Analysis and Study of an IT Company’s Annual Report
3 5 Cost Concepts and Costing System for IT Industry
6 Segment/Customer Report and Responsibility Accounting
4 7 Internal Control System and Auditing
8 Accounting 4.0: Orientation of an ‘Accounting Software’ for IT Industry
5 9 Budgeting Techniques and Budgetary Control for IT Industry
10 Incremental Analysis & Revenant Cost Information for Decision Making

2. Managerial Communication
Day Session Broad Topic
1 Effective Communication in the era of 4IR
1
2 Writing effective sentences and paragraphs for business impact
3 Delivering Business Messages –Positive, Negative & Neutral
2
4 Leading with Persuasive Communication
5 Designing & Delivering Business Presentation
3
6 Non-Verbal Communication (including Listening Skills)
7 Business Proposals and Reports for IT/ITES Projects
4
8 Writing Business Reports with Impact
9 Communicating in a Crisis Situation
5 Virtual Communication Strategies and Etiquettes
Session 10 (conducting meeting and communicating using apps, email)
3. Marketing In Changing Environment

Day Session Topic


1 1 Changing Economy and Future of Marketing
2 Changing Consumer Behavior and the Market of IT/ITeS industry
2 3 Segmentation, Targeting and Positioning (STP) for IT/ITeS industry
4 Product and Pricing Strategies
3 5 Sales and Salesmanship in the era of 4 IR
6 Service Quality Management for IT/ITeS
4 7 Relationship Marketing for IT/ITes
8 IMC and Social Media Management in the era of 4 IR
5 9 Category Creation to Branding
10 Global Value Chain and Ethical Behavior for IT/ITes

4. Data Driven Decision Making


Day Session Topics

1 Data-driven Decision Making: Concept & Applications


1
2 Data Collection & Preparation

3 Descriptive Analytics – Concept & Tools


2
4 Descriptive Analytics – Applications

5 Predictive Analytics – Concept & Tools


3
6 Predictive Analytics – Applications

7 Prescriptive Analytics – Concept & Tools


4
8 Prescriptive Analytics – Applications

9 Data Visualization & Presentation


5
10 Big Data & the Future

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