Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 1

Buenos Aires 2018 Youth Olympic Games

Standard Marks
Usage Guidelines
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 2

Index
Strategy 3 PARTNERSHIP Positive Version | With Description 49
Definition Vertical Partnership 30 Negative Version | Without Description 50
4
Vision / Mission Horizontal Partnership 31 Negative Version | With Description 51
5
Vertical Partnership | White Background 32 Colour & Typography 52
Principles 6
Horizontal Partnership | White Background 33 Decorative Use 53
Tone 7
Vertical Partnership | Coloured Background 34 Safety Zone 54
Horizontal Partnership | Coloured Background 35 Minimum Sizes 55
Incorrect Uses
Identity 9 Incorrect uses 36 56
Creation 11 Slogan
Colour Palette 37 Main Spanish, English, French Slogan 58
Chromatic Versions 59
Emblem 12 Core Palette | Print 38
Monochromatic Versions 62
Olympic Rings / YOG-DNA Brand 13 Core Palette | Digital 39
Slogan in Composite Version 1 64
Vertical Emblem 15 Core Palette | Print/Digital 40
Safety Zone Version 1 67
Horizontal Emblem 16 Core Gradients Palette | Print/Digital 41
Application 68
Vertical Emblem | Monochromatic Version 17 Olympic Palette | Print/Digital 42
Slogan in Composite Version 2 69
Horizontal Emblem | Monochromatic Version 19
Safety Zone Version 2 72
Buenos Aires 2018 Palette | Monochromatic 21
Olympic Colours | Monochromatic Versions 22 Font 43 Slogan in Composite Version 3 73
Safety Zone Version 3 76
Proportions 23 Institutional Fonts | Sketch Block / Avenir 44
Correct & Incorrect Uses 77
Minimum Size of the Emblem 24 Type Family Avenir 45
Safety Zone 25 Sketch Rockwell Font | Usage 46
Incorrect uses 26
BACKGROUND Pictograms 47
Correct / Incorrect uses 28 Positive Version | Without Description 48
Brand Guidelines
Standard Marks Usage Guidelines Youth
Buenos Aires 2018 Olympic
| Youth Games
Olympic | Buenos Aires 2018
Games 3

01.Strategy
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 4

Definition

Buenos Aires 2018 is a multi-sportive, cultural and educational

event, where 3.998 athletes will be competing in 32 sports.

Besides organising and promoting cultural, educational and

sports activities related to Olympism and its values, the Youth
Olympic Games will be a catalyst for urban and social
development in our City.

Our goal? To build a real legacy before, during and after the
Games, bringing sport, culture and education to young people.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 5

Vision

Celebrate the best Games BY young people FOR young

people; FOR the neighbourhood, FOR Buenos Aires, FOR
Argentina and FOR the world.
Mission

To celebrate Youth Olympic Games that encourage the

development of young athletes and the community through the
Olympic Values, reach and engage with young people around
the world interactively, and build a lasting legacy that will
benefit society as a whole.

To bring sport, culture and education to young people.

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 6

Principles

Give the Make it Think from

audience choices shareable sustainability
They are the ones who decide People want to share content, Everything we do must have a
what, when and how to consume. anecdotes and life stories. We wish sustainable approach.
We work and develop content to create experiences they can We aim for reuse and recycling.
knowing they trust us to give them connect to. Experiences they want We want to take care of the envi-
what they expect. to share. We are aware that their ronment and add value to the lega-
responses and behaviour exceed cy we want to leave through these
digital platforms. Games.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 7

Tone

Buenos Aires 2018 speaks in a way that is accessible and

understandable for everyone.

It is spontaneous and sincere, and spreads the Olympic values

through everything it says.

Looks for dialogue, certain that different points of view and

opinions are enriching.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 8

Tone

Young Contemporary Uses relaxed, popular and current vocabulary

Symbol of our time and the language of nowaday’s youth

Fun Playful Loves having a good time. Spreads its happiness and the joy of
playing and enjoying every activity it participates in

Outgoing Friendly Acts naturally and loves spending time with friends
Feels comfortable in diverse situations and is always active

Inclusive Accessible Speaks simply, directly and clearly

Everyone can understand it

Self-confident True to itself Stands up to its values

Speaks its mind without hesitating

Expressive Elocuent, enthusiastic and full of energy. It’s joyful and feels the need to
express itself and connect. Stands out
Standard Marks Usage Guidelines
Brand Guidelines Youth Olympic
Buenos Games
Aires 2018 | Buenos
| Youth Aires
Olympic 2018
Games 9

02.Identity
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 10

Identity

For the development of the identity of

the Buenos Aires 2018 Youth Olympic
Games we found our inspiration in the
City of Buenos Aires, in its corners, its
icons, its neighbourhoods and its culture.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 11
Standard Marks Usage Guidelines
Brand Guidelines Youth Olympic
Buenos Games
Aires 2018 | Buenos
| Youth Aires
Olympic 2018
Games 12

03.Emblem
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 13

Olympic Rings YOG Brand

The YOG label is the signature stamp for the Youth Olympic Games. It has a
simple, visually strong and easily identifiable shape. It consists of two squares;
one containing the Olympic rings, and one with the name Youth Olympic
Games. The speech bubble shape is chosen because it symbolises commit-
ment, action, dialogue and communication, which is a vital part of the Youth
Olympic Games.
The label is a recurring and distinctive element, and will provide a common
identity for all the games. The YOG label is a signature for the young people
who belong to the YOG movement, it is a sign of approval.
The YOG label is not a logo. It is a signature stamp! But it does not sign off
everything. It only signs off what is like it: Olympic (excellent, friendly, respect-
ful) & Young (creative,fresh, dynamic, free...).

The Olympic symbol consists of five interlaced rings of equal dimensions,

used alone, in one or in five different colours, which are, from left to right,
blue, yellow, black, green and red.
The rings are interlaced from left to right; the blue, black and red rings are
situated on the top, the yellow and green rings at the bottom in accordance
with the following graphic reproduction.
The Olympic symbol expresses the activity of the Olympic movement and
represents the union of the five continents and the meeting of athletes from
throughout the world at the Olympic Games. Use of the Olympic Rings is
strictly forbidden, unless authorised by the IOC.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 14

01.

Emblem
-
Vertical Version
Horizontal Version
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 15

Emblem
1A Vertical Version | Gradients
1A 1B

The emblem should always be applied

on a white background.

The gradient version is

suggested for digital materials.

1B Vertical Version | Full Colour

The emblem should always be applied

on a white background.

The full colour version is

suggested for printed materials.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 16

Emblem
2A Horizontal Version | Gradients
2A

The emblem should always be applied

on a white background.

The gradient version is

suggested for digital materials.

2B
2B Horizontal Version | Full Colour

The emblem should always be applied

on a white background.

The full colour version is

suggested for printed materials.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 17

Emblem
1C
1C Vertical Version
Negative Monochromatic Version
with Full Colour Olympic Rings

The negative version of the emblem will

always be used on a background with a
luminosity superior to 50% black.

50% 100%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 18

Emblem 1D 1E

Vertical Version
1D Positive Monochromatic Version

The positive version of the emblem will

always be used on a background with a
luminosity inferior to 50 % black.

Vertical Version
1E Negative Monochromatic Version

The negative version of the emblem will

always be used on a background with a
luminosity superior to 50% black.

0% 50% 50% 100%

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 19

Emblem
2C
2C Horizontal Version
Negative Monochromatic Version
with Full Colour Olympic Rings

The negative version of the emblem will

always be used on a background with a
luminosity superior to 50% black.

50% 100%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 20

2D
Emblem
0%

2D Horizontal Version
Positive Monochromatic Version

The positive version of the emblem will

always be used on a background with a
luminosity inferior to 50 % black.

50%

2E Horizontal PLUS Version

Negative Monochromatic Version
2E

100%

The negative version of the emblem will

always be used on a background with a
luminosity superior to 50% black.

50%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 21

Emblem
Applies to all versions
Buenos Aires 2018 Palette |
A B C
Monochromatic Versions

The emblem can be used in its mon-

ochromatic versions. The colours are
determined by the different Parks.

· RGB 250 189 80

· CMYK 0% 30% 75% 0%
D E
B

· RGB 163 78 109

· CMYK 36% 77% 36% 10%

· RGB 0 159 197

· CMYK 79% 15% 17% 0%

· RGB 236 101 83

· CMYK 0% 70% 64% 0%

· RGB 96 186 150

· CMYK 63% 0% 51% 0%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 22

Emblem
Applies to all versions
Olympic Palette |
A B C
Monochromatic Versions

The emblem can be used in its mon-

ochromatic versions in the Olympic
Colours.

IMPORTANT: The colours used in this version

should be the official Olympic Rings’ colours
and no others.

· RGB 0 129 200

· CMYK 100% 37% 0% 0% D E

· RGB 252 177 49

· CMYK 0% 34% 91% 0%

· RGB 0 0 0
· CMYK 0% 0% 0% 100%

· RGB 0 166 81
· CMYK 100% 0% 100% 0%

· RGB 238 51 78
· CMYK 0% 94% 65% 0%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 23

Emblem
A
Vertical Version
Proportions

The surface of the emblem must occu-

py at least 50% of the Y area.

B AreaY= AxB

Label Area = 1/2 Y

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 24

2.15 cm
Emblem
Versions 1 & 2
Minimum Size of the Emblem

3.09 cm
The minimum size is proportional to the
reading of the emblem in different ap-
plications and according to its format,
printing system, etc.

0.8cm 0.8cm

10.5 cm

1.25 cm

0.8cm 0.8cm
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 25

Emblem
0.5x
Versions 1 & 2
Safety Zone

The security area is used to protect the

emblem from its reading becoming dif-
ficult and its attractiveness undermined
when coexisting with other graphic
elements.
X
The measure of the security area is
given by X.
0.5x

0.5x 0.5x

0.5x

0.5x

0.5x 0.5x 0.5x 0.5x

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 26

A B C
Emblem
Applies to all versions (1 & 2)
Incorrect Uses

YOUTH
OLYMPIC
The emblem was specifically designed GAMES

and measured for an efficient

functioning.

Its morphology cannot be altered in

any way. D E F

Any alteration of the emblem can

make it lose attractiveness and brand
recollection.

A Do not deform the emblem

B Do not modify its typography

C Do not modify its inclination

D Do not modify its proportions G H I

E Do not apply outlines

F Do not modify its colours

G Do not invert the elements

H Do not apply shades

I Do not apply transparencies

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 27

Background
02.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 28

Emblem
Emblem on different backgrounds
Correct Uses
Applies to all versions (1 & 2)

Emblem on different backgrounds

Incorrect Uses
Applies to all versions (1 & 2)
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 29

Partnership
03
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 30

Emblem
Vertical Version

When the vertical version of the Emblem

is used next to another logo, the following
should be considered.

The use of the emblem should always be

approved beforehand by the Buenos Aires
2018 Marketing & Communications Area:

[email protected]

Logo
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 31

Emblem

Horizontal Version

When the horizontal version of the Emblem

is used next to another logo, the following X 0.2x 0.2x
should be considered.

The use of the emblem should always be

approved beforehand by the Buenos Aires
2018 Marketing & Communications Area:
Logo
[email protected]
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 32

Emblem
Vertical Version |
White Background

If the background is white, the emblem

should be used in full colour.

The use of the emblem should always

be approved beforehand by the Buenos
Aires 2018 Marketing &
Communications Area:

[email protected]

Logo
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 33

Emblem
Horizontal Version |
White Background

If the background is white, the emblem

should be used in full colour.

The use of the emblem should always

be approved beforehand by the Buenos
Aires 2018 Marketing &
Communications Area:
Logo
[email protected]
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 34

Emblem
Vertical Version |
Coloured Background

If the background’s colour is the

partner’s official colour, the emblem
should be used in its negative version
with Full Colour Olympic Rings.

The use of the emblem should always

be approved beforehand by the
Buenos Aires 2018 Marketing &
Communications Area:

[email protected]

Logo
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 35

Emblema
Horizontal Version |
Coloured Background

If the background’s colour is the

partner’s official colour, the emblem
should be used in its negative version
with Full Colour Olympic Rings.

The use of the emblem should always

be approved beforehand by the
Buenos Aires 2018 Marketing & Logo
Communications Area:

[email protected]
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 36

Emblem
Partnership
Incorrect Uses
A B

The emblem was specifically designed

and scaled for an efficient application.

It must not suffer any changes in its

Official Logo Official
morphology. Logo
Official Designation

Any changes in the emblem could

make it lose its identity. Official Designation

A Do not alter the distance in between

C D
B Respect the size relation

C Do not apply Official Logo without dividing line

D Do not apply Official Logo without including

the official designation and vice versa
Official Logo Official Logo

Official Designation
Standard Marks Usage Guidelines
Brand Guidelines Youth
Buenos Aires 2018 Olympic
| Youth Games
Olympic | Buenos Aires 2018
Games 37

04.Palette
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 38

Core Palette
Full Colour
Print
Green Park

· CMYK 63% 0% 51% 0%

· Pantone P 136 12 C

CMYK Values 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Offset printing system /
Laser color Urban Park

Pantone Values · CMYK 79% 15% 17% 0%

Offset printing system · Pantone P 118 8 C

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Youth Olympic Park
Each Park has been assigned a
colour from our core palette. · CMYK 0% 70% 64% 0%
This intends to give each Park its · Pantone P 52 6 C
own personality, as well as making
it easier to identify each one and 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
differentiate them from one another, Tecnópolis Park
also allowing us to play with different
ranges and combinations of each · CMYK 36% 77% 36% 10%
colour. · Pantone P 74 13 C

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Independent Venues

· CMYK 0% 30% 75% 0%

· Pantone P 17 6 C

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 39

Core Palette
Full Colour
Digital
Green Park

· RGB 96 186 150

· HEX #60ba96

RGB Values 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Screens / Displays / Projections /
Motion Graphics Urban Park

Hexadecimals Values · RGB 0 159 197

Web colours uses · HEX #00fc5

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Youth Olympic Park

Each Park has been assigned a
colour from our core palette. · RGB 236 101 83
This intends to give each Park its · HEX #ec6553h
own personality, as well as making
it easier to identify each one and 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
differentiate them from one another, Tecnópolis Park
also allowing us to play with different
ranges and combinations of each · RGB 163 78 109
colour. · HEX #a34e6d

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Independent Venues

· RGB 250 189 80

· HEX #fabd50

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 40

Core Palette
Full Colour
Print / Digital

· CMYK 63% 0% 51% 0%

· HEX #60ba96

CMYK Values
Offset printing system /
Laser color

Hexadecimals Values · CMYK 72% 24% 20% 0%

Web colours uses · HEX #419abb

· CMYK 10% 70% 55% 0%

· HEX #dd6863

· CMYK 35% 75% 35% 0%

· HEX #a55370

· CMYK 0% 30% 75% 0%

· HEX #fabd50
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 41

Core Palette
Gradients
Print / Digital

· CMYK 63% 0% 51% 0% · CMYK 36% 77% 36% 10%

· HEX #60ba96 · HEX #a34e6d

CMYK Values
Offset printing system /
Laser color

Hexadecimals Values · CMYK 79% 15% 17% 0% · CMYK 36% 77% 36% 10%
Web colours uses · HEX # 009fc5 · HEX #a34e6d

· CMYK 0% 30% 75% 0% · CMYK 36% 77% 36% 10%

· HEX #fabd50 · HEX #a34e6d

· CMYK 0% 72% 64% 0% · CMYK 36% 77% 36% 10%

· HEX #ec6553 · HEX #a34e6d
Brand Guidelines Buenos Aires 2018 | Youth Olympic Games 42

Olympic Palette
· CMYK 100% 37% 0% 0% · RGB 0 129 200
Official Colours · Pantone 3005 · HEX #0081C8
Print / Digital

· CMYK 0% 34% 91% 0% · RGB 252 177 49

CMYK Values · Pantone 137 · HEX #FCB131
Offset printing system /
Laser color

RGB Values
Screens / Displays / Projections /
· CMYK 0% 0% 0% 100% · RGB 0 0 0
Motion Graphics
· Pantone 426 · HEX #000000

· CMYK 100% 0% 100% 0% · RGB 0 166 81

· Pantone 355 · HEX #00A651

· CMYK 0% 94% 65% 0% · RGB 238 51 78

· Pantone 192 · HEX #EE334E

· CMYK 0% 0% 0% 0% · RGB 255 255 255

· HEX #FFFFFF
Standard Marks Usage Guidelines
Brand Guidelines Youth
Buenos Aires 2018 Olympic
| Youth Games
Olympic | Buenos Aires 2018
Games 43

05.Font
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 44

ABC
Font
Emblem Font
Type Family

Sketch Block Light

The Sketch Block Light font is only

used to write “YOUTH OLYMPIC
GAMES” in the emblem. It should not abcdefghijklmnopqrstuvwxyz
be used for any other communication.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 $%&@#(!?,.;:)

ABCDEF
Buenos Aires 2018 Font
Type Family

Avenir

The Avenir font is the one to be used in

the Games’ communication.

Light Light Oblique Book Book Oblique Black Black Oblique

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 45

Font Avenir Black · 18pt

Buenos Aires 2018 Font

Type Family
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 $%&@#(!?,.;:)
Avenir

The Avenir font is the one to be used in

the Games’ communication.
Avenir Roman · 18pt

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 $%&@#(!?,.;:)

Avenir Light · 18pt

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 $%&@#(!?,.;:)
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 46

Font
Buenos Aires 2018 Font
Correct Usage
#BuenosAires2018
Sketch Rockwell

The Sketch Rockwell font is the one

#Amistad / #Friendship #Amistad / #Friendship
used for hashtags related to Buenos
Aires 2018. #Respeto / #Respect #Respeto / #Respect
#Excelencia / #Excellence #Excelencia / #Excellence

Incorrect Uses
A B

A The hashtag cannot be totally written in #BUENOSAIRES2018 #buenosaires2018

upper case letters

B The hashtag cannot be totally written in

lower case letters

C
C The hashtag must always be in one
same line

#buenos
aires2018
Standard Marks Usage Guidelines Youth
Buenos Aires 2018 Olympic
| Youth Games
Olympic | Buenos Aires 2018
Games 47

06.Pictograms
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 48

Pictograms
Complete Set of Buenos Aires 2018
Summer Youth Olympic Games Sport
Pictograms (Total: 34)

Positive Version |
Without Description

Primary sport Pictograms.

Colour with white background

without description.

The pictograms can be downloaded

upon request to the Brand Identity &
Look of the Games Area at:

[email protected]

The use of the pictograms should

always be approved beforehand.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 49

Pictograms
Complete Set of Buenos Aires 2018
Summer Youth Olympic Games Sport
Pictograms (Total: 34)

Positive Version |
With Description

Primary sport Pictograms.

Colour with white background with

description.

The pictograms can be downloaded

upon request to the Brand Identity &
Look of the Games Area at:

[email protected]

The use of the pictograms should

always be approved beforehand.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 50

Pictograms
Complete Set of Buenos Aires 2018
Summer Youth Olympic Games Sport
Pictograms (Total: 34)

Negative Version |
Without Description

Secondary sport Pictograms.

White with colour background with

description.

The pictograms can be downloaded

upon request to the Brand Identity &
Look of the Games Area at:

[email protected]

The use of the pictograms should

always be approved beforehand.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 51

Pictograms
Complete Set of Buenos Aires 2018
Summer Youth Olympic Games Sport
Pictograms (Total: 34)

Negative Version |
With Description

Secondary sport Pictograms.

White with colour background with

description.

The pictograms can be downloaded

upon request to the Brand Identity &
Look of the Games Area at:

[email protected]

The use of the pictograms should

always be approved beforehand.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 52

Pictograms · CMYK 63% 0% 51% 0%

· RGB 96 186 150
Colour & Typography · Pantone P 136 12 C

Colour with white background

For this colour combination two sets
of pictograms are provided; one with
English description, and one without.
· CMYK 79% 15% 17% 0%
The description should be set in
· RGB 0 159 197
capital letters in black C (0%) M (0%) · Pantone P 118 8 C
Y (0%) K (100%) with Montserrat
Light font.
The description should not be altered
in any way.

White with colour background

For this colour combination two sets
of pictograms are provided; one with · CMYK 0% 70% 64% 0%
· RGB 236 101 83
English description, and one without. · Pantone P 52 6 C
The description should be set in
capital letters in black C (0%) M (0%)
Y (0%) K (100%) with Montserrat
Light font.
The description should not be altered
in any way.

For both uses the colours must be · CMYK 36% 77% 36% 10%
· RGB 163 78 109
submitted to the Buenos Aires 2018 · Pantone P 74 13 C
Full Colour Palette.

CMYK Values
Offset printing system /
Laser color

RGB Values
· CMYK 0% 30% 75% 0%
Screens / Displays / Projections / · RGB 250 189 80
Motion Graphics · Pantone P 17 6 C

Pantone Values
Offset printing system
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 53

Pictograms
Complete Set of Buenos Aires 2018
Summer Youth Olympic Games Sport
Pictograms (Total: 34)

Decorative Use

For decorative purposes, the sport

pictograms may be used without
the description and the frame.
The pictograms should only
be used in white, however the
background colour may vary as
stated in Page 52.
Merchandise, posters and
sportswear are examples of
surfaces where this use might be
considered.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 54

Sport Pictogram without description

Pictograms
Safety Zone

To guarantee the legibility and integrity

of the sport pictograms, a minimum
distance from other graphics (clear
space) must be respected. It is recom-
mended to use more than the minimum
clear space stated around the sport
pictogram. The intention is to avoid
overcrowding and to optimise impact
and prominence.

The clear space around the Primary and Sport Pictogram with description
Secondary Sport Pictograms is X.
“X” is a basic unit of measurement.
The pictograms can be placed in any
position as long as the clear space
requirements are met.

X Height Security Area: 2X

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 55

Pictograms
Minimum Sizes

Negative version with description Negative version without description

Minimum Size: 15 mm* Minimum Size: 8 mm*

Negative version with description:

For any colour variation, the minimum
size for the basic form is 15 mm in
width.

Negative version without description:

For any colour variation, the minimum-
size for the basic form is 8 mm in width.
Positive version with description Positive version without description
Positive version with description:
Minimum Size: 13 mm* Minimum Size: 8 mm*
For any colour variation, the minimum
size for the basic form is 13 mm in
width respecting the Safety Zone stat-
ed in Page 54.

Positive version without description:

For any colour variation, the minimum
size for the basic form is 8 mm in width
respecting the Safety Zone stated in
Page 54.

*The final size of the sport pictogram

will depend on the platform where it
will be used/applied.
Exceptional cases for Digital Platforms
will be reviewed at request by the
Brand Identity & Look of the Games
Area at:

[email protected]
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 56

Pictograms
Incorrect Uses

Applies to both positive and negative

versions.
Do not distort or change Do not alter the colours. Do not tilt at any angle. Do not place on other backgrounds
the proportions in any way. than the specified colours.

ATHLETICS

Do not use transparency. Do not crop any part Do not use drop shadows or Do not change or move the Do not flip or change the
of the pictograms. any other effects. position of the description. orientation of the pictogram.
Standard Marks Usage Guidelines Youth
Buenos Aires 2018 Olympic
| Youth Games
Olympic | Buenos Aires 2018
Games 57

07.Slogan
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 58

Slogan
S1 Main Spanish Slogan
Full colour Spanish Slogan
S2 English Slogan
S3 French Slogan

Standard visual presentation of the

slogan in Spanish, English and French
versions. The typography of the slogan
may not be altered in any way.

Full colour English Slogan

Full colour French Slogan

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 59

Main Slogan
Chromatic Versions
S1 Main Spanish Slogan
A

The full colour version of the

Viví el
slogan can adopt any of the Buenos
Aires 2018 Full Colour Palette.
B
The colour combination may not be

Viví el
altered.

· RGB 236 101 83

· CMYK 0% 70% 64% 0% C

· RGB 250 189 80

· CMYK 0% 30% 75% 0%
Viví el
C D

Viví el
· RGB 96 186 150
· CMYK 63% 0% 51% 0%

· RGB 0 159 197

· CMYK 79% 15% 17% 0% E

· RGB 163 78 109

· CMYK 36% 77% 36% 10%
Viví el
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 60

Slogan
Chromatic Versions
A
S2 English Slogan

Feel the
The full colour version of the
slogan can adopt any of the Buenos B
Aires 2018 Full Colour Palette.

Feel the
The colour combination may not be
altered.

· RGB 236 101 83 C

Feel the
· CMYK 0% 70% 64% 0%

· RGB 250 189 80

· CMYK 0% 30% 75% 0%

C
D

Feel the
· RGB 96 186 150
· CMYK 63% 0% 51% 0%

· RGB 0 159 197

· CMYK 79% 15% 17% 0% E

· RGB 163 78 109

· CMYK 36% 77% 36% 10%
Feel the
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 61

Slogan
Chromatic Versions
S3 French Slogan
A

The full colour version of the

slogan can adopt any of the Buenos
Aires 2018 Full Colour Palette.
B
The colour combination may not be
altered.

· RGB 236 101 83

· CMYK 0% 70% 64% 0% C

· RGB 250 189 80

· CMYK 0% 30% 75% 0%

C D
· RGB 96 186 150
· CMYK 63% 0% 51% 0%

· RGB 0 159 197

· CMYK 79% 15% 17% 0% E

· RGB 163 78 109

· CMYK 36% 77% 36% 10%
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 62

Slogan
Monochromatic Versions Positive Monochromatic Version | Spanish Slogan
S1 Main Spanish Slogan
S2 English Slogan
S3 French Slogan

Standard visual presentation of the

slogan in English, Spanish and French
versions. The typography of the slogan
may not be altered in any way.

Positive Monochromatic Version | English Slogan

Positive Monochromatic Version | French Slogan

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 63

Slogan Negative Monochromatic Version | Spanish Slogan

Monochromatic Versions
S1 Main Spanish Slogan
S2 English Slogan
S3 French Slogan

Standard visual presentation of the

slogan in Spanish, English and French
versions. The typography of the slogan
may not be altered in any way.
Negative Monochromatic Version | English Slogan

Negative Monochromatic Version | French Slogan

Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 64

Slogan in Composite
Version 1
S1 Main Spanish Slogan combined with
Buenos Aires 2018 Vertical Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The Spanish version of the Slogan

admits two types of usage:
- In composite with the Buenos Aires
2018 emblem
- In a standalone position

(Page 68)

Viví el
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 65

Slogan in Composite
Version 1
S2 English Slogan combined with
Buenos Aires 2018 Vertical Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The English Slogan should always be

used in composite with the Buenos
Aires 2018 emblem. It should not be
used alone.
(Page 68)

Feel the
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 66

Slogan in Composite
Version 1
S3 French Slogan combined with
Buenos Aires 2018 Vertical Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The French Slogan should always be

used in composite with the Buenos
Aires 2018 emblem. It should not be
used alone.
(Page 68)
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 67

Slogan
Version 1
Safety Zone 0.5x

To guarantee the legibility and integrity

of the slogan, a minimum distance from
other graphics must be respected.
The minimum distance is an area
around the slogan in which other ele-
ments cannot be placed. The minimum
distance is given by “x”.

0.25x

Feel the
0.5x
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 68

Slogan
Application

A B C

Illustration of the different Slogan

versions applied in a Standalone (A) and
Composite (B & C) positions.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 69

Slogan in Composite
Version 2
S1 Main Spanish Slogan combined with
Buenos Aires 2018 Vertical Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The Spanish version of the Slogan

admits two types of usage:

Viví el
- In composite with the Buenos Aires
2018 emblem
- In a standalone position
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 70

Slogan in Composite
Version 2
S2 English Slogan combined with
Buenos Aires 2018 Vertical Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The English Slogan should always be

used in composite with the Buenos

Feel the
Aires 2018 emblem. It should not be
used alone.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 71

Slogan in Composite
Version 2
S3 French Slogan combined with
Buenos Aires 2018 Vertical Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The French Slogan should always be

used in composite with the Buenos
Aires 2018 emblem. It should not be
used alone.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 72

Slogan in Composite
Version 2
Safety Zone

To guarantee the legibility and integrity

0.5x
of the slogan, a minimum distance from
other graphics must be respected.
The minimum distance is an area
around the slogan in which other ele-
ments cannot be placed. The minimum
distance is given by “x”.

Feel the
X

0.5x
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 73

Slogan in Composite
Version 3
S1 Main Spanish Slogan combined with
Buenos Aires 2018 Horizontal Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The Spanish version of the Slogan

admits two types of usage:
- In composite with the Buenos Aires
2018 emblem
- In a standalone position

Viví el
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 74

Slogan in Composite
Version 3
S2 English Slogan combined with
Buenos Aires 2018 Horizontal Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The English Slogan should always be

used in composite with the Buenos
Aires 2018 emblem. It should not be
used alone.

Feel the
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 75

Slogan in Composite
Version 3
S3 French Slogan combined with
Buenos Aires 2018 Horizontal Emblem

Standard visual presentation of the

slogan combined with the Buenos Aires
2018 emblem.
This disposition may not be altered.

The French Slogan should always be

used in composite with the Buenos
Aires 2018 emblem. It should not be
used alone.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 76

Slogan in Composite
Version 3
Safety Zone

To guarantee the legibility and integrity

of the slogan, a minimum distance from
other graphics must be respected. 0.5x
The minimum distance is an area
around the slogan in which other ele-
ments cannot be placed. The minimum
distance is given by “x”. X

0.25x

Feel the 0.5x

 Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 77

Slogan

Correct Uses

Viví el

Viví el

Incorrect Uses

A B C D

A Do not use the English or French Slogan

without the Buenos Aires 2018 emblem
in composite

B Do not alter the distance between the

Slogan and the Buenos Aires 2018 emblem

C Do not use drop shadows or any other

effects.

D Do not distort or change the proportions

in any way.
Standard Marks Usage Guidelines Youth
Buenos Aires 2018 Olympic
| Youth Games
Olympic | Buenos Aires 2018
Games 78

08.Mascot
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 79

Mascot
Standard Graphics

This page specifies standard graphic

of the mascot and combination of the
graphic and designation.
Both of the uses described in this page
are approved.
The use of the mascot together with its
designation is not mandatory.

Standard graphic of the mascot Combination of the graphic

and designation
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 80

Mascot
Safety Zone

To guarantee the legibility and integrity

of the mascot, a minimum distance
from other graphics must be respected.
The minimum distance is an area
around the mascot in which other ele-
ments cannot be placed. The minimum
distance is given by “x” which is the
height of the mascot.
x

1/10x

1/10x
 Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 81

Mascot A

Minimum size of the Mascot

The emblem shall appear on the mascot

in its entirety, with the exception of
Section B below.

A
The total size of the mascot should
respect the minimum size of the Olym-
pic Rings (0,8 cm) in the Buenos Aires
2018 emblem. Therefore, the minimum
height of the mascot should be 23,5
cm. 0,8 cm 23,5 cm
B 0,8 cm
The emblem shall not appear on the
mascot when it is smaller than 23,5 cm
in height, wherein the combination of
the mascot and emblem can be used
instead. The minimum size of the Olym-
pic Rings should always be 0,8 cm.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 82

Mascot
Background Colours

A B C D E

The mascot is allowed to be used on

coloured backgrounds on condition
that its visibility is ensured.
The colour of the background should
be the ones corresponding to the Bue-
nos Aires 2018 Full colour Palette.

· RGB 163 78 109

· CMYK 36% 77% 36% 10%

· RGB 250 189 80

· CMYK 0% 30% 75% 0%

· RGB 0 159 197

· CMYK 79% 15% 17% 0%

· RGB 236 101 83

· CMYK 0% 70% 64% 0%

· RGB 96 186 150

· CMYK 63% 0% 51% 0%
 Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 83

A B C
Mascot
Incorrect Uses

Posture of the mascot is predetermined

and cannot be modified under any cir-
cumstance. No distortions or changes
are allowed by any organisation.
In order to secure a high-quality rep-
resentation of the mascot, only graphics
provided by BAYOGOC can be used.

A Do not change or alter the colour of the

Mascots’ t-shirt or clothes. D E F

B Do not apply any other emblem of the

Buenos Aires 2018 chromatic emblem
versions.
C
Do not distort or change the proportions
in any way.
D
Do not apply drop shadows or any other
effects.
E
Do not modify the size of the Buenos
Aires 2018 emblem.
F
Do not modify the Mascots’ inclination.
 Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 84

Mascot
Incorrect Uses for Combinations of the
Mascot and Emblem
A B C

Posture and size of the mascot in com-

bination with the emblem is predeter-
mined and cannot be modified under
any circumstance. No distortions or
changes are allowed by any organisa-
tion.
In order to secure a high-quality rep-
resentation of the mascot, only graphics
provided by BAYOGOC can be used.

A Do not alter the distance between the

Mascot and the Buenos Aires 2018
emblem.

B Do not change the position of the Buenos

Aires 2018 emblem in combination with
the Mascot.

C Do not distort or change the proportions

between the Mascot and the Buenos
Aires 2018 emblem in any way.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 85

Mascot Usage Guidelines

for NOCs & IFs
Business Cards, Letterheads and
Email Signatures A Standard graphic of the mascot B Combination of the graphic and designation

NOCs and IFs may use the Mascot on a

pre-approved basis on business cards,
letterheads and email signatures, pro-
vided they follow the formats of illustra- NOC’s / IF’s NOC’s / IF’s
tions shown below and the Guidelines Emblem Emblem
described on pages 79-84.
No Third Party Marks, advertising or
any other such branding is allowed on
any such item.
NOC / IF NOC / IF
Please refer to the NOC Marks Usage
Guidelines / IF Marks Usage Guidelines
to comply with all the regulations stated 0,8 cm 0,8 cm
on these documents.

Either the standard graphic of the mas-

cot or the combination of the graphic
and the designation can be used bear-
ing the Olympic Rings should be at 0,8
cm minimum size.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 86

Mascot Usage Guidelines

for NOCs & IFs
Website and Web-link
A Standard graphic of the mascot B Combination of the graphic and designation

NOCs and IFs are also allowed to use

the Mascot on a pre-approved basis on
website and web-link to BAYOGOC’s
website and any other domain names
owned by BAYOGOC, provided they
follow the formats of illustrations shown
below and the Guidelines described on
pages 79-84.
No Third Party Marks, advertising or
any other such branding is allowed on
any such item.

Please refer to the NOC Marks Usage

Guidelines / IF Marks Usage Guidelines
to comply with all the regulations stated
on these documents.

Either the standard graphic of the mas-

cot or the combination of the graphic
and the designation can be used bear-
ing the Olympic Rings should be at 0,8
cm minimum size.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 87

Mascot Usage Guidelines

for NOCs & IFs
Publications and Printed Materials A Standard graphic of the mascot B Combination of the graphic and designation

NOCs and IFs are pre-approved to use

the Mascot for editorial purposes in
publications and printed documents,
provided they follow the formats of
illustrations shown below and the
Guidelines described on pages 79-84.
No Third Party Marks, advertising or
any other such branding is allowed on
any such item.

Please refer to the NOC Marks Usage

Guidelines / IF Marks Usage Guidelines
to comply with all the regulations stated
on these documents.

Either the standard graphic of the mas-

cot or the combination of the graphic
and the designation can be used bear-
ing the Olympic Rings should be at 0,8
cm minimum size.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 88

Conditions of use of
The following conditions apply for any use of the Mascot:
the Mascot

1. For NOCs / IFs, the use should be for the sole purpose of promoting their initiatives directly related
to the Games and/or to provide information on the Games, to the exclusion of any commercial use/
benefit.
2. NOCs / IFs may not display or use the mascot in proximity to any commercial marks or in any manner
that implies a commercial association with or endorsement by BAYOGOC or the Games.
3. Any use of the mascot must comply with guidelines laid out in this manual.
4. NOCs / IFs applying for use of the mascot shall fill out the Marks Usage Request Form (Appendix I)
and submit it, along with all necessary artwork to BAYOGOC for approval.
Standard Marks Usage Guidelines Youth Olympic Games | Buenos Aires 2018 89

Youth Olympic Games Buenos Aires 2018

Standard Marks Usage Guidelines