Amazing.

So the LinkedIn masterclass, I've been waiting for this one since I started this building
this course because, obviously, LinkedIn is a massive part of the cohort. So I'm gonna be going
from 0 to everything. So covering all the basics because I appreciate a lot of people don't know
much about LinkedIn. So for those who are more advanced, please just, you know, chill for now,
but we have to cover these just to make sure that everybody is on the same page.

So, Wellington, so it's got 530,000,000 active users and growing. 90 95% of people don't know
how to use it. It's a professional networking platform. They're CEOs, founders, marketers, suite
c suite executives and coaches. So a lot of people ask me about the connection system.

So a first connection, you're directly connected to them. A second connection, it's connected to
your connections, but you're not directly connected to them, but you're one connection away to
know them. And then a 3rd degree connection, one of your second degree connections is
connected to them. So, yeah, that's how it works. So whenever you go on your pro on your head
on your, feed and you see 1st, 2nd, or 3rd, that's what it means.

Then basic stuff. So LinkedIn free versus paid. So what does that mean? Do you need do you
need to pay for premium to, like, you know, grow? No.

But I use it just because it's helpful to see profile views. It helps me to not get banned if I in case
of anything, it kinda it acts as a protector. But I've I don't really use Sales Navigator. I don't really
use, like, the courses, so don't feel like you need to pay for it. And it's not like a sign of, like, a
verified sign because a lot of people think it is.

You don't need it. So yeah. Okay. So the LinkedIn basics, the profile photo. The profile photo is
one of the 2 fast things people see when they are viewing your profile.

So a bad profile photo is like this when there's way too much going on. The photo in the
background like, the the photo and the background aren't relevant. So please make sure that
your photo is, like, 40% to 50% close-up and that it's like a clear headshot with a good quality
image, and then it fills up 60 to 70%. Sorry. Like this.

So if you see a difference, it's massive. Like, here, you're way more connected to me. Like, you
feel something. Like, you can tell who I am. This one doesn't really tell me anything.

It's kinda on Sirius. So this is very important when, like, establishing the basics of your personal
brand. You need to make sure that people know who you are immediately. The next thing,
headline. People don't know who you are again, so this is also the first thing that people see on
your headline.

So when people are scrolling on your on the feed again, the first thing they see is a profile
picture and the headline. So you need to make sure that the headline makes sense to people. It
shows in the main feed. It shows in the DMs. So it's like it acts as a consistent reminder of who
you are.

Winning headlines that I like. So you've got mine. So helping personal brands grow on LinkedIn
and beyond. Founder founder of LA Digital. Super simple straight to the point.

You know exactly what I do within reading that. Then Chris' I post about startups, scale ups, AI,
and my entrepreneurial journey. Built and sold VAR Brands. Now scaling healthtechloti.org. Like,
so you can literally tell what they do.

My favorite one, and we'll make reference to it a lot, Richard Moores. I help consultants get
clients on LinkedIn using sales and content. Follow hashtag rich tips for more content. So it's
super clear, super straight to a point. There is no doubt that you are leaving their profile knowing
exactly what they do.

So the a plus headline formula, what you do, who you do it for, and how you do it. Rich is is the
best example of this. So I help consultants get clients on LinkedIn using sales and content. So
what you do, I help consultants get clients. Who you do it for, consultants.

How do you do it, using sales and content? So this should always, always, always be clear on
your headline if you're trying to get some sort of conversion or, just making it clear of what what
your purpose is on LinkedIn. So a live example, an audit. So we have 2 different types of people
that have different goals. So we have Chris Donnelly, who is more about growth, authority, and
Ken, who is more about authority, but lead generation and conversion.

So Chris, growth and authority, if you see here, his content his headline is quite broad. So I post
about startups, scale ups, AI, and my entrepreneurial journey. So he's not telling anyone how
he's gonna fix a problem. He's just saying what he's talking about, and hopefully someone it
appeals to someone. And he does because a lot of people on LinkedIn are appealed to
startups, scale ups, AI, and entrepreneurial journeys.

Right? And then the name recorded messages oh, yeah. Sorry. Just write a message. And then
built and sold above, that adds to his social proof.

So a lot of people come to me and ask me why he's grown so quickly, And the one of the main
reasons is he's got a lot of social proof behind him. When someone looks him up, he's built and
sold brands. If you Google him, you have the social proof that he's done what he's saying, so
he's got that behind him, which then adds to his whole personality and personal brand. So he's
he's got that and know the following proof, etcetera. Then we've got Ken, who is more about
lead gen and authority.

And here, he follows the formula perfectly, accelerating solopreneurs and agency founders with
sales and systems, which, if we go back to the formula, is what do you do, who you do it for, and
how you do it. He covers that perfectly within, like, the fast sentence. So that's the headline.
Super important for you. I think for me and Matt said it yesterday.

As soon as you change your headline and you target specific keywords, a lot of opportunities
can start coming your way. I remember when I changed my headline and put LinkedIn on it, and
I put consultant and speaker, guess what happened? I got more consulting gigs, more speaking
gigs. So super important for people to know this. If you haven't done it, please play around with
your headline and see what could work work best for you and your new, like, goals, if you have
some.

Now the about section. I know a few of you asked on the questions about about section. So the
first things I need you to know it's not a CV. And also you need to tell your story. You don't need
to overthink it, and you need to add personality.

There is no perfect way to address the about section. It's all about who you are, what you're
trying to do, and your goal. I can give you a few I'm gonna give you a few frameworks, but in
essence, and I've worked with hundreds of clients, there's no right or wrong way to do an about
section. Some people choose stories. Other people choose to state facts.

Other people wanna use it as a CV, but it's what works for them. Can can everybody make sure
you're you're muted, please? Thank you. So about section frameworks. So sales oriented.

So in the front thanks, Luke. So questions. About section. Okay. So you can start with a
question, then you agitate, then you offer a solution, then you do social proof, and then a call to
action and a call to engage.

A good example of this would be something like this, where you start with a story. Unlocking
your your potential starts with from within. I live I live by these words. And then you start with a
story and then highlights your social proof, like what you're doing, and then you continue on.
And you can see this flows beautifully, almost like a story, but it's still demonstrating expertise.

So that's one of my favorite ways. The second one, oh, yeah. So that was sales. Sorry. That's
the story.

This is sales. So this is story, and this is sales. So sales oriented is asking a question that, you
know, triggers your audience onto thinking their main problem. So then you're having a question
that has the pain point, then you twist the knife, so you're agitated. Then you give the solution in
in bullet points, and then you offer some social proof.

So here, Jason did it brilliantly. We're struggling to attract data right clients question. So a lot of
people that probably are hopping onto his profile, they're struggling to get new clients, then
you're you have a brand strategy issue. So he's then having, like, this short sentence where he
claims that he knows the answer, like question, problem, solution. This This is what I call, like,
the knife and twist.
And then he then agitates again on, like, the problem, and then he offers the solutions. He talks
about his agency and then how they fix it, and then he has a call to action. I think this is a
brilliant structure that everybody could follow if they wanna have something similar. You don't
need to copy it word by word. It's more about understanding the flow of how you create an about
section that evokes an emotion for your ideal clients that works, because this works.

Then with the story, again, this is just a beautiful flow. It works best, and then there's, like, a call
to action at the end, but it's, like, softer. Like, get in touch and send me a direct message. He
doesn't have anything to sell, but, he has a lot of expertise that he wants to demonstrate for
future consulting gigs, speaking gigs, podcasts, etcetera, which works. So, again, there's no
right or wrong way.

It's just your way and whatever whatever suits you, but these 2 are my favorite. Then
recommendations. So great for social proof. First things a potential client may look for, and then
super easy to collect and request. So when you look, the social proof and testimonials are at the
end of your profile.

So if you scroll down, if you don't know where they are, their skills and recommendations are at
the very, very, very, very bottom. You can give them out and you can get them. So you can
request them to your old clients on their profiles and then get them. Having them works super
well when you're first trying to get your new clients. If you don't have clients yet or you're if
you're trying to get newer clients, when someone's stalking you, they will quite likely go to your
referrals and recommendations to see what proof you have.

If you don't have any referrals yet, you can ask someone that you've done work for free for to
leave your referral, maybe a friend that you've collaborated with or maybe an old work
colleague. But always try to have at least 2 in there so your profile looks full. And with the scales
as well, you can get endorsements for, like, preferred scales. I have a lot of marketing and
social media ones that I got over time, so just choose them. These aren't as important as
recommendations, so I would always put emphasis on trying to get as many of these as you
can.

So every single time you coach a client, you deliver a service, please ask them if they can leave
you a quick recommendation. It wouldn't it won't take them more than 5 minutes. So, a quick run
through of everything else that I think you guys should know on LinkedIn. There's creator mode
for those that don't have it activated. Creator mode creator mode allows you to gain followers
instead of just accepting connections connection requests consistently.

So you gain followers, and you don't don't have to accept anyone. So that's a that's a main thing
that changed a lot for me, and I became more like a creator rather than just a consumer on
LinkedIn. Then, on your feed, if you didn't know, you can go in here, and then you can save
posts for your swipe file. You can copy them, or if you want, you can follow people immediately
on your feed. This works for me because you can then start curating your LinkedIn experience
for something that you you will enjoy reading.

A lot of people consistently tell me, hey. I don't I don't like the content I'm receiving on my feed,
so that's why I don't like being on LinkedIn. Then you start curating it so it actually shows you
what you wanna see. So every single time you either like something, you save it, and then
indicates to your algorithm that you like it, and then it starts giving you more of that. And then if
you see something that you don't like, you can you can put I don't wanna see this or unfollow.

Super easy way to also sort out through connections and people that you don't longer you no
longer identify with, when it comes to, like, goals and just simply content. So that's literally all the
basics. I've covered most of it, the basics. We're gonna get into the little bit of, like, high level
things. So any questions so far?

We're gonna cover the bottom in a minute. One question. Yes. Uh-oh. I'm doing it wrong.

Sorry. Yeah. What was the question? Well, so just about the swipe file. I know we talked about
this a little bit yesterday.

Can you just define what a swipe file is? I think I know what it means. You're just saving things
for later? Yeah. Yeah.

A swipe file can be on a swipe file can be in anything. So I have we have this Notion swipe file
that I've given you guys. How do you have you seen it, John? That's a swipe file. A swipe file
can be something from your notes app, so putting links on it.

A swipe file can be screenshots. A swipe file can be another Notion board, an Excel board,
anything where you have a collection of posts that you like. It doesn't have it it does and a swipe
file doesn't have, like, a specific location. Cool. Alright.

Next question, mash Mashrita. Hi. Hi. So you spoke about story oriented and sales oriented. So
any specific scenarios you can mention when we should use story and when we should use
sales?

Yes. So sales should be if you or your ideal client want to get if their purpose is lead generation.
They don't care about authority. They don't care about growth or have hypergrowth. They just
want to, you know, attract leads.

So conversion generate like, if you're trying to convert, do that. When story is, like, more of
they're trying to grow their accounts, they're trying to be seen more of, like, an authority, more of
influence, slowly build their account to something else. So that's something that I did. I I left with
a story based approach. Mhmm.
But story based approach also eventually gets you the lead leads. Right? Yeah. Yeah. So if
there's like there's accounts like Richard Morse, who is officially just conversion, but then there's
people that just want storytelling and they just want to slowly build their authority to then
ultimately provide something else.

You can also convert with a story based approach. It's just more like, how intense is it? How
how how what what's the priority? Is it conversion, or is it, like, growth? Or is it both?

Then you can mix both of them. Okay. Got it. Thank you. Okay.

I'll do one more question, and then we'll keep going because then this will get too long. Justin.
Hey. Actually, I just posted my question in the, in the chat. It's a little long.

Oh, yeah. Half yeah. A file for the clippings for swipe files. Yeah. Oh, no.

Sorry. That's your mind. Does this Alicia, like, individual screen skills. Is this your about section?
No.

That's my headline. Okay. I'll get to this on at the end. Okay. Otherwise, I'll yeah.

Sorry. Okay. So now that's literally all the basics. We've got, the about section, the the headline,
the profile photo. I wanted to make this a priority for you guys to understand, because you need
to see that the profile photo and the headline are the first things people see.

And as much as we don't like to agree with it, people are vain. There's some extent of to vanity
when it comes to our profiles and our personal brands. So that's, like, your first chance to a first
impression. You need to make it count. So focus on mastering those 2 first and then everything
else, like the about section, the ref like, the recommendation skills, everything else.

Now influence and authority. So as you know, I'm a big fan of Robert Cialdini. I've recommended
his book on in the in this session, in the next one no. In the past month, in the playbook. You'll
see me reference that a lot.

This book changed my life. He's literally compiled his decades of studies in 6 principles of
influence. So this book will literally teach you more than 4 years of a marketing degree, and it's
taught me more about how to create an outlasting personal brand that has all this impact and
can generate leads and can generate revenue for myself and clients. These simple principles
will if you carry them in every single thing you do from your LinkedIn profile to your content to
how your network, then you will you will win the game of LinkedIn. So what are those principles?

So reciprocity, consistency, social proof, likability, authority, and scarcity. So I'm gonna break
them down quickly. I a 100% recommend every single one of you to read that book. It'll definitely
change your lives, and you'll understand more about psychology and how to present yourselves
as a the personal brand that you want to present. So reciprocity.
When someone does something for us, we feel the need to repay them. So how does that act in
content? So when you're giving a comment out and then they come back, that's the reciprocity
principle. Hence, why I always tell you guys to engage because then people will start coming
back. And then they'll one of them might refer you to a client, or one of them might refer you to a
podcast, or one of them might refer you to a keynote speech.

Is that it's essentially how you start the cycle going, and then you it becomes bigger and bigger
and bigger. Then consistency, strong need for people to be consistent with their words and
actions. So when you're consistently showing up in the feed, people are starting to recognize
you, and people respect people that are consistent. Because if you can be consistent for
yourself, then you can obviously be consistent for them as well, and you can help them. Next
thing, social proof.

People often look at behaviors of others to make their ultimate choice. So, again, in the test like,
in the reference parts of your LinkedIn profile, when people are stalking you, they are looking for
that social proof from someone else, because then they're they will be more likely to be
convinced. In this book or, like, I think on a podcast, Robert Cialdini talked about how people,
when they're buying from Amazon, they go they don't go to anything else. They go directly to the
reviews. So people want social proof.

Just checking the chat. Cool. So, yeah, that's a that's a really good example that stuck in my
head. Likability. People will buy from those who like who they like or those who they are like.

So again, a principle from an example from this book is when you go to a car dealership, the
salesmen are incredibly likable, and it's for a reason. It's not because they like you. It's because
they're trying to convince you to buy something from them. You're about to make a massive
investment. So when you're you're you you're convinced that you like someone, you're more
likely to buy.

Same with when it comes to people that you like online. If you're if you sort of relate to them to
some extent, then you're more likely to follow them religiously because there's some sort of
connection, because you're alive to them. So psychologically, you're primed to like them more
because you have similar traits. This is why I use a lot of transformational stories as part of, like,
my content strategy because I know that as soon as I can pinpoint those areas of similarity with
someone, then I'm in it because they get me. And they there's the the likelihood of them liking
me is higher.

Scarcity Can you speak more about that? Can you just describe that a little bit more? What do
you mean you use transformational stories so that people start to follow you? What do you
mean by that? Yeah.
So I spoke about it, last week, on the, you know, build a character that can win. So, basically, a
transformational story is how I used them. 6 months ago, I was fat. Today, I'm skinny. 6 months
ago, I was unemployed.

Today, I have a business. When I was 16, I used to be bullied. Today, I run my own business. I
am the most confident that I ever been I've ever been. That's a transformational story.

That's a lot of pain pain points that people have. A lot of people have been fat than skinny. A lot
of people have been sad than happy. So you're connecting with them in very similar things. You
may not exactly have a similar story at all.

Maybe you're you're in completely different sides of the coin, but there's one element and that's
emotion that you need to focus on. What emotions can you evoke in your readers that provoke
a similar reaction that that then they they can like you and they can sort of relate you to you? If
you look at influencers today, every single influencer is an influencer because a lot of people
relate to them. So this is how it works. And then it it works as well in business, everywhere,
everywhere.

Cool. Amazing. So understanding these core principles will not only help you grow on your
LinkedIn on LinkedIn and increase your business opportunities, but also put you in rooms you
never thought you'd be in. That's exactly what happened to me. All I did was understand those
very basic principles and then do the work.

Okay. Right. That was heavy. It's been a lot. So, a hypnochiti break.

Are we understanding it? Are we good? Good. Yep. Amazing.

Cool. Slay. Fantastic. We will say. Great.

Next. So the only LinkedIn strategy you will ever need, there's a lot of overcomplication when it
comes to LinkedIn strategy. Should I do this? Should I do that? Should I do that?

Blah blah blah. This one. Print it out. Screenshot it. Do whatever you need.

This is the only strategy you need to grow, regardless of your size. I still do the same thing every
single time, and it works. So have your content pillars straight, have a content calendar, do your
networking, refine your goals, and have an ideal client profile. If you have those five things
identified, then there's no way you won't work, and if you do it consistently. So content pillars for
myself, copywriting, entrepreneurship, and leadership.

That's, like, my basic content pillars. I may have more, but those are my 3 main ones I'll always
put focus on because they either bring me more authority, bring me more leads, or I just simply
enjoy writing, and, like, that's what eventually keeps me going on LinkedIn. Then having a
content calendar that I don't break. So when I wrote this, I was posting every day. It was 2 2 text
posts a day a week, 1 carousel and 1 photo.

Now it's, like, different, but that's what it was. Then networking, have 3 lists, industry peers, top
creators, and then your ICP, your ideal client profile. Then what is your goal? And then redefine
it every single month. So growth, lead generation, and authority.

Right? So you can either have growth as a goal, lead generation as a goal, or authority. You can
pick all 3, maybe. It's not it's not the best, but you can. And then you could also just do 1.

Your ideal client profile. So for me, it was people 3 steps behind. All the times, it's like CEOs. So
I refine it and I go on every single every single month. So I'm gonna give you 2 to 5 minutes to
sort of write yours, like a rough outline.

You can do it on the chat, or you can do it on paper. I don't mind. This is for you. So you can
come out of the session and at least have, like, a 5 minute strategy that that you can implement
immediately. Hilar, quick question.

Can I ask a question real quick? Yeah. Okay. Yes. The one the one place where I'm having a
hard time and, you know, on the good side, I'd say, is on the content pillars because I feel like
I'm a bit all over the place and instead of having 3, I have like 10, you know?

And I feel that that's because, you know, like, I don't really understand what a content pillar
would be. Like, what what is the definition of that content pillar? What's the definition of content
pillar? That's that's a good that's a good answer. So a question.

So for me, my content pillars start with the main content pillars, the very basic ones, educate,
inspire, and entertain. Right? And then my copywriting one is a is an educate. My entertain one
is probably my stories because they're quite entertaining. There's it's a story.

It's like a movie entertaining, inspiring my lifestyle, my transformations, the changes that I've
done. So if you then if you just think about it, like, what what about all the things that you talk
about matches each one perfectly? And then you can start building from that. They're not gonna
be perfect at the start. When I started, my content pillars were just marketing and university, but
then the more I started finding my own voice, the more, like, refined they became.

Gotcha. Gotcha. That's a great explanation. So almost like a category for what you're gonna be
talking about that you must talk about in order to have that brand that you're going for. So I do
copywriting content as part of my content strategy, as one of my pillars because I need to be
known that I do copywriting for.

Right? And then what is my my lifestyle pillar, which is inspiring, I have to use it so people know
my personality because it's part of my personal brand. Right? So identifying what works for you
and your mission and your brand. Got it.
So it's sort of like grabbing, educate, inspiring all these guys and adapt them to your industry
and the person you are in that. Yeah. That's like they they start, and I put them on the other one
on the other, presentation. It starts with educate, inspire, entertain, and then it's like some other
empower, promote. Mhmm.

Mhmm. So just think about it like that. Just sit down and be like, okay. This one fits this one. This
one fits fits this one, and then you might have 2 for each.

Then just just focus on the one that's most important to you. Thank you. Amazing. Right. We're
gonna leave questions by the end.

Otherwise, we're gonna get sidetracked. Amazing. For now, I'll just do Lara's strategy. Yeah. Still
mine.

Honestly, steal anything I say. I don't mind. So, yeah, my pillar is copywriting, entrepreneurship,
lifestyle. Super simple, easy to follow. It was super easy for me to start my journey.

Amazing. Okay. So networking. I've been getting a lot of questions on networking, and this is
exactly how I did it and how Matt explained it yesterday and how I still do it. So industry peers,
list of 15 people.

Top creators, list of 15 people. ICP, list of 15 people. I I had my list on a Notion Notion template,
I think it was, where I had top creators, ICPs, and industry peers. But then I hated Notion, so I
moved it to my bookmarks. Then I had all of them in my bookmarks.

Then I hated my bookmarks, and I just memorized it. So I just want to tell you, like, with this
example, that there is no right way or wrong way to do it. There is only your way and whatever
works best for you. If you're, like, a very systematic person, then a Notion board board is gonna
work perfectly for you. But if you're not systematic, you might benefit from having a bookmarks
and then just going from the if you're even worse than that, then just having a bell for people,
like turning the bell on on LinkedIn and you get notified when those people post, that's also a
good idea.

And if you're like if you're really lost, then I know some people that set alarms for specific
posting times for people. I know people that used to set alarms for Justin Welsh and myself for
whenever I post, they could be there immediately, like within the first 20 minutes. So just find
your way. Please don't stress out too much about this. You're you'll slowly build your list.

There's no rush. It's just how best works for you. If if you try and follow someone's structure, it
might not work out for you because you're just not that structure or, like, it just doesn't work. So
just try different things out. Make the list fast.
Identify who you're trying to engage with, who you're trying to connect with, who you're trying to
sell to, and who you, like, want to be connected with and, like, network with. And then you'll
slowly see, okay. This works for me. This doesn't work for me. K?

Try and do this for 15 to 30 minutes a day. Take time to create deep deeper relationships with
people, and focus on quality over quantity. So 15 a list of 15 people is a rough benchmark of
how many people you should be interacting with daily. But if you're interacting with people with
15 people a day, but it's only like, well done, love this post, thank you, emoji, chat gbt generated,
reply, then then it's not is you're wasting your time. Okay.

So I hope this is clear. This is imperative that you guys do. I'm not even kidding. I know people
that have commented and not posted and grown to 10 k, 20 k just by commenting, just by doing
these simple things, because they're they're they're in the connection game. They're in the
networking game.

And I'll I'll I'll actually in the networking, presentation, I will cover this into more depth because
this case study is really cool. But yeah. So please, please, please do the engagement. Do the
work. Have the connections.

Alright. What is ICP, ideal ideal customer profile? Your ideal client. Okay. So the LinkedIn game.

There's 4 pillars to the LinkedIn game. Outstanding content, incredible engagement, top
creators in your in your corner, and undeniable proof. This is a 4 pillar pyramid that I made
based on what I saw that works for myself, clients, and all the people that have grown
exponentially over the last year. So outstanding content has to be valuable and actionable and
structured and clear. That's the very minimum, like, the bare minimum.

That's why it's at the bottom. Outstanding content. Does this when you're trying to create
outstanding content, ask yourself, does this educate, inspire, or entertain? Right? Focus 90% of
your efforts on the hook.

So your hook is the first thing people see. You have 3 to 5 seconds to make the reader stop. So
you need to spend the last majority of your of your post on the hook. I'm not kidding. That's, like,
what works best.

I I've identified this with TikTok, Instagram. Every single time you're scrolling, you either judge a
comment, like, the post that you're seeing, and you're like, this is gonna be good, scroll, or no.
Like, think about it how you consume it. When you are your on your LinkedIn scroll, how do you
consume? Are you just reading every single post that you read, like, that that is presented to
you, or are you scrolling past the ones that just don't sound good enough for you?

So rewire your head into understanding that the way you consume content is the way people
are consuming it from you. This is a massive, massive mindset shift that I made that made my
content 10 times better because I realized that I wasn't creating the content that I would
consume. So the hook has to be great. That's a that's like a nonnegotiable. Now delivery on the
hook's promise.

So if I say, here's 10 tips to skyrocket your LinkedIn profile, and then I start talking about
something else or I just don't really deliver on the content, what what are you gonna do? Like,
how does that make you feel? You're disappointed. Right? You're either, like, angry or, like, just
like, what was that?

So avoiding that sentiment from your ideal audience is important because they'll come back
they they'll either come back or not come back at all. So you always have to deliver on the
hooks promise. You always have to give the offer. So it's almost like a sales pitch where you're,
like, delivering on the product. Follow a clear structure.

So you'll see this on my post, on, like, Yasmin's post, on Luke's post. We have bullet points. We
have single lines. We have a variation of lines. We use, like, a variety of frameworks.

With the on essence, a clear structure means that it's easy to read. It's not complicated. It
doesn't have fancy keywords. It doesn't have long paragraphs. It's simple.

And then have one key point. That's the rule of 1. One person, one problem, one solution. Never
try to address more than one thing in a post. Otherwise, it'll get too confusing.

Cut all the fluff. So, again, no legal jargon, no long sentences, no paragraphs. I know there's,
like, a few storytellers here, and this might be a problem because it used to be for me. I will just
try to overexplain the scenario. So I would use a lot of language to explain something that could
be simple.

So instead of, like, saying, my mom carried me, I would say my mom carried. Like, I wouldn't I
wouldn't need to add extra unnecessary context that just could be assumed. Right? And then
and always with a call to action. Always, always, always.

Like, there needs to be something for the reader to take away from. You could do this with like,
by doing 3 things. So power lines, so using a hook like we did on Saturday where I was writing
some content. So the last two power lines that make people think about you, a call to action, so
what do you want the reader to do? Check out my website, check out my podcast, check out the
comments to see more about my offer, or a call to engage.

So, PS, what's your favorite color? PS, it was really gloomy outside in London and the Wi Fi
didn't work. So you can there's, like, a million ways you can end up end with a call to action. So
just choose what works for you. So good examples of outstanding content, Rubens, Yasmin's,
Charles Miller.

I decided to put 3 of them because this one's a carousel, this one's a text image, and this one is
an educational text post. So these are outstanding posts because, obviously, by the
engagement numbers, you can see that people like them. This work because it's educational,
it's inspirational as well because, you know, kinda like you know, you look at this post and, like, it
gives you some sort of feeling like this is elite. Like, this is gonna be elite quality. So that's, like,
the inspirational pillar done as well.

This inspirational because it's a story. So most of you know me as a copywriter, but I've actually
had 31 jobs in my life. This is what I mean also by a transformation post, how you are able to
relate to a greater audience through visual storytelling and text storytelling and then educational
post. So teaching something in the most basic way will always reap the highest benefits for you.
Because if you look at it from the consumer's point, you're saving them time, and they value
their time.

So if you're able to do that for someone, then they'll thank you and they'll keep coming back. So,
oh, yeah. That's the person that explains things incredibly easy, so I'm gonna keep on following
them. So if you're able to make something simple for someone, save them time or money, then
you're in. Now incredible engagement.

Create content that is shareable, create content that starts a conversation, encourage people to
leave valuable thoughts, and start creating a community of fans, not people. Right now, this
community is a great example. A lot of you are commenting on each other. So you're actually
creating a little community of fans for yourselves because you're a fan of each other because
you started together. That's what that's the feeling that every post should start creating.

So how do you expand from this cohort's community? How do you create that same emotion of,
hey. I'm rooting for you. Hey. I really like your post.

Hey. We started in at on, like, the same week, and I'm here with you. We're in we're in it
together. So how do you create content that also makes fit makes makes your audience feel the
same way? That is the key.

And you can create it through stories, through educational content, through consistently saying
where you started or where you are in life or where what the goal is, because then people will
start jumping ship with like, on this on your ship. Create content as a conversation, so stories,
educational content as well. Create content that's shareable. Educational content will always
work for this. Carousels work immediately well good for well for this.

Like, they will always be shareable stuff because people love education. For example, how I
turned my profile into a landing page, this got a 128 reposts. Why? Because I made something
simple. I made some it was like 8 slides.

It was a simple post, and it just helps people out. And then people like it, they keep coming back
for more. Same same here, 14,000 reposts. So shareable, agreeable. You know?
You can start seeing the trends here. There's nothing specific to these posts that makes each
each of them special. It's just the overall, how does this give something to your audience? Is this
educational? Is this inspirational?

Are you providing some sort of value? Is this community building? Are you inspiring others to
take action? All of these do. Like, immediately after reading this, do you know how to make your
profile into a landing page?

Immediately after reading Just In Just In Spouse, you, like, feel something. The best productivity
hack is accepting that you can't do everything. You're like, yeah, I agree. Repost. So simple
things like that work.

Complicated things like this work. It's just the simple trait of knowing how can you make your
content as relatable as possible or as useful. Next, pillar number 3, top creators in your corner.
So connect with top creators, create authority engagement, leverage leverage your expertise,
and help them, and then they'll reciprocate if they see value in you. Okay?

This has been my biggest hack when it came to growth, when it came to positive branding,
when it came to being able to enter places I didn't even know existed, being able to get tape
like, a seat at tables, I never know I never I could never have access to. So this is how it all
starts. It starts with connect with making those connections. So here's how authority
engagement works live. If you have people like Charles Miller, who's got 90 k followers,
engaging with you, then it automatically appears on in their in his followers' feed.

So if you are able to get someone with a higher follower following ratio to notice you, then you'll
be immediately exposed to their audience. Right? And then that is your single chance to, you
know, your, like, 5 seconds of fame moment. You can repeat that obviously, but that's how I see
it as. So when you start creating your content to optimize for everything, but also this, it'll start
you'll start getting the results of like, okay.

Yeah. Now people are noticing me. Like, this person liked this. So authority engagement works.
It worked for me.

Same with this. This guy posted a photo with me. It was his highest performing content piece of
content because my my my followers saw it, so therefore they liked it. So there's a million ways
to hack this. You can use like, people make carousels of people, like, highlighting the
highlighting them and breaking them down, like, sort of, like, content creation style, where they
use the photos and then their audience is immediately attracted to it because they like that
person, so you can hack your way through that.

I did that at the start. I did a lot of collaborations. I did a lot of curation. So that kinda, like, was,
like, my foot in the door sort of part. So there's a million ways to do this, but this is a hack that I
don't think anyone talks enough about, like, getting your foot in.
This is it. Right? Undeniable proof. Use success successful testimonies for expertise. Use
media appearances for validation.

Use your own success for inspiration. So what do I mean by this? Undeniable proof for me,
probably, is one of my Forbes features. So this was a pivotal moment for me because it showed
that I knew what I was talking about. I have the proof.

I've been there. Here's the proof, and then people liked it. So here's, like, my engagement.
Here's my authority engagement. People like Justin Walsh commented.

Here's more engagement, and here's, like, outstanding content. So that's, like, me, fitting in all
the pillars of the the LinkedIn game. So undeniable proof, top creators in my corner, incredible
engagement, and outstanding content. Same with this, with testimonials like this, it works.
There's undeniable proof that this product works, so people are actually talking about it.

That's not, like, their main author. So that's how you get undeniable proof. It's either through
testimonials, it's either through publications, or both. Right. Now turning your LinkedIn into a
landing page.

So here's where we're gonna talk about the banner, and everything else. So your banner is a
free billboard you set to target and solve your ideal client's problem. I see this problem a lot
where people talk too much or too little. There is, like, no in between. So always think about the
one problem, one person, one solution.

So what problem are you addressing, where is the solution, and how can they contact you? So
is it the the solution will always be like, book a call with me, book a 15 minute call with me, book
a power hour power hour with me, sign up to my newsletter, go here for more information. So
always one simple call to action. If you put too many, you're gonna overwhelm your audience.
They're not gonna take any action.

So just one thing. Right? Then what is the one thing that you're gonna talk about? Like, what is
the one problem that you're solving and for who? Same with same as your headline, just, you
know, a stronger punch line.

Like, it's like almost your advertisement to the pro to the people that are visiting your profile.
Like, what are you selling? So see it as a billboard. If your brand was to go on a billboard, what
would it say? Right?

And always, always, always use your photo. This is for more to become more personable, to
remind people that you are brands. It just adds to that likability, like we talked about in the
influence chapter of this presentation, likability. Right? You're talking to a person, not just a
marketer, not just someone that's trying to sell you something.
It's not just another ad on the board on the wall. It's you talking about what you love doing and
how you can help them solve their problem. Now features action. This is my favorite because
this is where a lot of money can be made in your LinkedIn journey. So adding 3 visible offers
drastically increased my reach a 100%.

And maybe a few of you have tried this already, and it's shown that it works. So have 3 offers
every like, always, if you can. I don't have them anymore. But if you can, have 3, a free option, a
middle middle ticket offer, and a high ticket offer. So for me, it was my LinkedIn playbook, book a
power hour, and then apply to work with us.

Here's how you create the landing page feel to your web to your LinkedIn profile because you're
immediately telling people where to go. Right? So you've got your sales, like, here's where to
buy from us, here's some free resources, and here's, like, a middle ticket product that you can
buy while you make your decision if you wanna buy the high ticket product. You can also put
testimonials here. This is a really good point.

You can put testimonials here. I've seen a lot of people do it. I don't do it because I leave them
for, like, the end, and that just doesn't go with my aesthetic. But I would a 100% recommend
testimonials there. You can put some videos in the a a link to your testimonial.

Io if you have one. Yep. Whatever you think is necessary for you to shine, do it. So if you have
an offer, use it. Whatever the main goal is.

Right? Content. So we talked about content earlier. So, again, just to, like, rehash it, more
profile visits equals more money. Right?

So if you're consistently writing content, then there you're gonna have more profile visits that
you can then use to convert to ideal clients. So it's important to consistently put out outstanding
content. Use your content to convert clients, my favorite types of content that convert, how to
guides, step by steps, social proof, before and afters, and testimonials. I always get asked what
content to put out to convert clients. This is what works.

This is what worked for me before. Every single time I use a carousel, I get a lead. I get a
conversion. When I put social proof, worked like a charm. So focus on these if you want to
generate more leads.

Then step 4, soft selling. If you hate sales like me, this is gonna be amazing for you. I was able
to have passive income of, like, 10 k just through this LinkedIn playbook that I used to sell. I
never once advertised it. I never once talked about it on a post.

I never once talked about it on a podcast. So how did I sell it? In the comments. This is the art of
the soft sell. I only had it in my feature section here, and I would link it in my comments.
This was passive income. I made it once, took me about 2 hours to make. And then from there, I
was able to passively accumulate money just through that. And then that playbook, it was it
made it was my first, like, round of what this cohort is. Right?

So it helped as well as a first iteration of what my product at the end would become. So for
those that are that are looking to create their first product, this is the this is the best way you
could do it. If you don't wanna advertise it, if you're not sure about it, just do it. Advertise on your
profile. Leave it in the links below, like, in your links in the comments.

I I used to sell a $15 per post. I think I then I I iterated it and I raised the price. And then it's a it's
it's such an easy way for you to know what works for you and what doesn't, and then you will get
feedback from people. I could've and I I did. I made this free at the start, and I actually added,
like, a charitable donation for, like, my gum road.

No one was buying it. And if people buy it bought it, no one was paying. And then I put a price to
it, and guess what happened? I got 50 sales from it within the 1st week. So always put a price
on that.

People would rather buy things than have them for free. There's it's some sort of weed
psychology. I don't know. But this is what I found with me. And then from that, you get
testimonials from people that, like, they liked it or, like, it changed their life or, like and then you
can start accumulating that as well.

Like, you start accumulating social proof that then works for something else. No. Profile views.
So as we know, profile views don't always work. Sometimes you can't see who sees your profile.

But if you do have LinkedIn premium and you can't see who views your profile, here's how you
do it. You go to your profile, then you click here, analytics, then you go here, profile views, and
then you can see who viewed your profile. And then from here, you can scroll through, control f
to search, and you go you put in your keywords. So I was looking for CEO, so I control f CEO,
and then it showed me who recently that was a CEO was looking at my profile. Right?

And then from there, I can go to a profile and send them a connection request about, like, hey.
How's it going? You know? So super simple way as well to start converting from your profile
that's not content. Right.

That was a lot. Any questions so far? And, yeah, the slides will be downloadable, by the way, so
no worries. Whether you do control f so when you're when you're on your profile views on
LinkedIn, you do control f and then keyword. No.

The CTA can always be unrelated. I sometimes like, once I put, like, do you like like Luke put
puts do you like pineapples on pizza? Like, it's just another way to add more engagement to
your post and bring in that community aspect so people feel like seen. Just in case they don't
have anything to engage with, they do now. Amazing.
Okay. Networking fundamentals. Everybody's telling you how to win the LinkedIn game,
including me. That's why you're here. But 99% of experts leave behind the power of networking,
and here's where my expertise comes in.

So engagement strategy, what's engagement, why is it important, how do I do it? So I already

told you how to do it. But just in case it wasn't clear enough, what is engagement? Engagement
is when you're commenting, when you're liking, when you're DMing, and when you're, like,
consistently interacting with that person. That's what engagement is.

So every time you hear engagement, it's either commenting, liking, supporting, you know,
having some sort of connection with that person, like, actively, like, conversation. Why is it
important? It just helps you grow. It helps you leverage what you have. It helps you create more
connections.

It's like a networking event. Again, LinkedIn is a b to b platform first, so networking is at at at its
core. So hence why networking just creates so many opportunities on LinkedIn because it's a
networking platform. People are there naturally to network. How do you do it?

Already told you. If you if you if you forgot, simple networking tip, schedule time block 30
minutes of your day on a calendar, and then have your list of people you wanna network with,
so industry peers, creators, and ICPs. You don't have to do all 3. Maybe you just want to focus
on ICPs and creators, then do that. That's fine.

Just make sure that you're at least focusing 30 minutes of your time a day on that. Literally.
Please, please, please. If you do one thing from this call, please, please, please do
engagement. It's the main thing that will scale your growth.

Even if it's slow, I promise you, the connections you make at the start will pay off at the end. If
you want to grow, you have to engage, get your name seen by multiple people multiple people
rather than just 1, Lara Costaso, literally. Because when you post, that's one chance of
someone seeing your content. Right? When you post and comment 20 times, that's 21 times
that your name has been seen by someone.

Right? So you're increasing your chances of visibility. Who doesn't want that? Right? So you
want many, many, many advertisements.

So, you know, McDonald's will always have an advertisement there, an advertisement here. It's
the same thing. So the more comments you make, the more visible you're making yourself. The
more valuable your con your comments are, the better for you at the end because they work as
posts and they're like, oh, that post is really valuable or oh, that post is really funny. If you see
my post my comments around, you probably had a giggle or you'll be like, oh, that was good.
I'm doing it on purpose because it's helping my personal brand. So if you want to grow, you
have to engage. So take it to the DMs. This is a post from Matt. So the magic happens in the
DMs.

If you it's how you form a real connection. It's how you build reciprocity. It's how you build a
friendship. So the magic happens in the DMs. Like he said, I DM someone, they come back, we
talk for 5 minutes, they like and comment on my post.

Why? Because when you DM someone, you get your post gets pushed to the top of their feed
on RealHawk. Right? Super important. So cardinal sense of engagement.

So AI generated contents are no go. A 100% I agree comments are no go. Leaving emojis, no.
Please always think about the message you're telling people when you comment. So every
single comment is a post.

So just think about it. If someone if my ideal client or my ideal ideal audience was about to see
this, would they be impressed? If the answer is no, don't comment. Cool. So linking it all back to
personal branding, and, I love Elon Musk for this because he's a he's a great example of
personal branding and how these microinteractions just add up.

So his reply game on Twitter is insane. It's just so funny. It's very quirky. It's very sarcastic. So
he'll come back after this and be like, this post, no.

Elon Musk did not did not convince Daimler to invest 10,000,000,000 in electric cars. And then
he goes, yes. I did. Simple. It probably took him, like, 5 seconds to generate that comment, but
it's funny.

It had, like, 16,000 likes. So here, I'm just trying to show you the impact that simple commentary
can make on your brand. So I think Elon Musk having a Twitter account has actually helped his
brand so much because it's made this billionaire somewhat likable to Gen z's and millennials
just because he's got some sort of sense of humor. So just think about the impact that little
these micro interactions have. Okay.

So hypergrowth, what the gurus don't want you to know. I get questions on this all the time, and
I'm gonna debunk every single one of them. This might get me in trouble. I don't care. It's
important that you know what's going on on LinkedIn and how you can leverage it to your best
advantage, but also how to not fall into the trap that you think that someone has something that
you don't and there's, like, a secret.

Now I'm gonna tell you all the secrets. Okay? Hypergrowth and virality explained. So how do
people have this amazing growth? There's 2 ways, organic and inorganic.

I'm gonna explain inorganic first. Pods and distribution. There's a lot of people that are in
engagement pods, probably people that you follow right now, probably some of your top
influencers, people in the favicon list, are in pods. What is a pod? A pod is where a bunch of
people are in in a group, like maybe a Telegram, chat, WhatsApp group.

This is inorganic growth, and a lot of people compare themselves to to these people that are in
pods because they're they're they're getting a 1,000 impressions, like, no a 1,000 likes, 2,000
likes, 3,000 likes on post that they could have written. The thing is, this is paid engagement. It's
not real. When they stop paying for it, the engagement is gone. So please don't compare
yourselves to anyone because you never know if they're paying for it.

Okay? Please. Distribution is the exact same game. There's a bunch of, like, networks where
people are consistently trading comments and consistently trading posts and stuff. This is also
not real.

Right? So there's levels to this, and you might you guys might get asked into pods at some
point. A a group chat can easily be turned into a pod as well, hence why I said no to you guys
posting your links to your posts, because I don't want this community to become that because
it's way more than that. Right? So face to face, no don't compare yourselves.

Like, I fell into this I had a call with a client earlier, and she was like, oh, I really like this person's
content, and they get a lot of engagement. And I've been posting the exact same content, but I
don't get the same engagement. And I'm like, they're in a pod. So, yeah, so I'm just debunking
that. So, yeah, hypergrowth organically, though, how it happens, how it's happened to me, how
it's happened with Jasmine, how it's happened to Luke, we put in the reps, we showed up every
fucking day, We did the work.

We did the networking, and we put out great content that people like. That there is no no easy
way around it. There's there's no hack. You might go viral at one point. That's great.

Honestly, that's amazing. I hope every single one of you have that moment. But today, don't
chase hypergrowth. Chase community. Chase connection.

Because hypergrowth comes and goes. From my 5 viral posts that I have had more than a
whole 1,000 likes, I've made zero money. From the posts that have generated a 1,000 likes, 900
likes, 600 likes even, 300 likes. I made money. I made connections.

I built a community. I built fans. And I just made I started building my legacy from those little
points. So don't get lost in this consistent race to the top because it's way more than that. And
the brands that you're building here are are more than that.

They're legacies. There's something that's gonna help you in the future to get the clients that
you want, the opportunities that you need, and stuff like that. Lives don't matter when you're
trying to do something more than be an online personality. You're you're going for impact. You're
going to help someone.
So fuck the puns. I don't know. I'm so mad. And then, yeah, the real hack is just consistency.
Like the gym, like eating healthy, just show up every single day, and I'm here to support you
every single step.

But don't join your pod because I'm gonna be really upset. Alright. Answering all your questions.
I hope you guys enjoyed that. It's intense.

So hands up if you have a question. Thank you. Amazing. Okay. Beverly, hi.

Hi, Lara. Hi, everyone. I have two questions. You mentioned about the landing page and, putting
a link to a call to action or something in the banner. LinkedIn have introduced, if you're on
premium, a new option that you can have so you can have active your premium link.

What would you then put as your in your banner if you've already using the premium offering?
Honestly, I I didn't even know that was one. It's the first time I'm hearing about it. It started it
started this week, and they're just rolling it out. Interesting.

So what is this feature like? You can put a link. You can put a link to your website, but it has a,
like, a designated thing. So they whenever you like, your banner get follows you, this follows
you as well. So mine's now saying, you know, book an appointment, but I think you can choose
to link to your website.

You have all sorts of options, but it's become part of your profile now. So if you've got that,
wherever you show up, that shows up. So I was wondering if that's if you've got that, then what
would you do in your real estate on the banner? So on my I would literally link the same place.
So booking what a one to 1, I would I would make it easy for them to find.

So that's a great opportunity for them to oh, call to action, link, immediate immediate action,
immediate conversion. Make it easy for people to follow the steps. Okay. Right. Yeah.

Okay. And you at beginning of this, you were talking about 5 steps, and you missed off authority
and scarcity. And I want to understand a bit more about building authority. And you mentioned
about scarcity, but then we went on to something else. Okay.

So authority. How to build authority, how to build a scarcity on LinkedIn. Authority is the way
you're consistently becoming a thought leader. So those posts that either are personal to you so
how I grew my account from 0 to a 100, that's authority because that's how I did it. It's step by
step.

That's how you build authority. Another way you build authority is by showing yourself doing
something that you're saying you're doing. So last week, I spoke at a conference, and here's
what we did. So that's authority. Another authority way is having a very specific thought that
belongs to you, that it's just we all have those thoughts that are unique to us.
So sharing that and then giving valuable insights into your thought process. So let's say there's
platitudes, like, what work hard, not smart, but you can make it yours because you obviously
have some sort of, you know, thought regarding this that's just specific to you, like mine today. I
was talking about hustle culture, but I made it mine. So that's that's authority because it's setting
myself apart from not just a platitude, but actually I'm giving context as to why this benefits me
and potentially you. So could you could it be also a transformation that you've gone through or
Yeah.

Your clients have gone through? Yes. Authority is also transformations. That's why I love
transformations because they work in a lot of ways. They work for connection.

They work for, like, ability. They work for authority. Cool. Brilliant. Okay.

Thank you. Amazing. Okay. Alana. I forgot my question.

No worries. Come back to me. No worries. I'm gonna Sorry. Kristen.

Hi. Hey, girl. Okay. So my question is, I really want to be known for, like, really strong personality
packed copy. Like, I'll do my Flip's hair.

You know, I was like Flip's hair, really freaking good at it, you know, when I'm talking about, like,
my background. And my fear is is I have, like, 2 feelings. Like, one of them is I don't wanna go
too cutesy to the point where it's like I I hurt my authority, but at the same point, I want to, like,
show up as bully me because those are the type of people I wanna write for are the people that
are more have more strong personalities, but want to be more personality forward. John. So I
really who wanted you to speak into that?

Because I'm I'm worrying with, like, do I just let myself be me, like, full blown, like, let's go?
Yeah. I I have a lot of insight to say to this because, that was me. I was, like, very conflicted as
to how much of me was worth putting out there while setting my authority. So I mastered the
craft of copywriting first, how to talk directly, how to speak concisely, how to write concisely, how
to network.

Nailed my niche. So one problem, one person, one solution. Focused on that, then slowly
started adding my personality in the comments. The comments have been my holy grail. Be
concise and clear in your post.

Be a degenerate or just be crazy in your comment section. That is the motto. That's what you
have to follow because every post, it's a first impression, and every comment then is like the the
group chat. Right? It's the inner circle.

So the the like, if maybe, like, a YouTube video, like, it's a podcast and then, like, the group chat
after. So this is how I balanced my authenticity, and then it slowly then started, like, curpling to
my grouting, but without me even noticing because I was then perfecting the way of how
because it helped me perfect my tone of voice. Because, obviously, I was also, like, emoji, lips,
hell, like, slay. And they came back it came back, obviously, because now, like, I literally just I
can't help myself. But I kinda, like, just sectioned that for a bit while I grew, and I found what I
what I wanted to talk about the most, what worked, and what people liked, then everything else.

Okay. But then I would make time for at least 1 post a week where you're completely personable
and sharing your story so you don't lose touch of who you are and who you're becoming as well.
Super important. I started with 4 educational posts a week, then one storytelling post a week.
Right?

And then I increased it, then I, like, changed it up, and then just tailored it to how I felt. Mhmm.
Okay. Okay. Yeah.

I noticed my my story one where I was like, I left my $225,000 job, and I was freaking good at it,
and then that just got crazy engagement. But I think everybody wants to, like, hear more of that
story because I wanna hear that story. That's like, probably eating. I'm like, oh, that's Laura 101.
Would you wanna read this?

Would you wanna, like, continue? One thing I wanna add to, not related, is I was in 2 pods
earlier on. The amount of damage that that did because I had these randos in the pot that were
now commenting on my stuff had nothing to do with me. I'm telling you, it took me so long to
unhook from all of that, and I'm like, oh my gosh. Boy, did I get burned, and I'm glad I got burned
at her, like, young age.

Well, cheers to that then. And Amazing. Okay. Bernadette. Hi.

Hello. And thank you for all the wonderful comments that you post on my thing, my my my feed.
It's always so fun to read. My question is you and I mentioned a couple of times. In the
beginning, you mentioned from, Robert, Robert's book influence.

It's the very last one I scarcity, number 6, because I've never really heard you talk in any way
about scarcity. So what do you mean by scarcity on a LinkedIn post? So scarcity works in a in a
variety of ways. It can it it comes more when it's, like, about offering. So when you see 3 spots
left, that's scarcity, or I'm never talking about this again, or I've never told this to anyone if you're
going for a story.

That's scarcity. You're making yourself scarce. How I use scarcity for my personal brand is I
rarely reply to a lot of DMs because I'm busy. You know? I'm I this is that.

I'm on my personal brand. I'm booked and busy, like, doing all this. I'm running this cohort with
amazing people. Like, there's there's, like, my scarcity. So, that's how you subconsciously make
people think that you're, like, worth 1,000,000.
Right? So that's scarcity at play at a more psychological game. Okay. But do you ever think it
might might, like, backfire on you a little bit? There might be somebody who might be interested
in working with you, but they're like, I'm not gonna talk to them right now.

They seem to be too busy. You know? Yep. It does. It does.

You have to I think you really have to really be strategic about it. Yeah. Yeah. So I it does, but,
hopefully, the right people do reach me. And it it does backfire, I would say.

But it works because then people that that I wanna work with are people that would go through
different hooks to reach me. So it actually works in my favor. Like, maybe I'm leaving money on
the table, but I'd rather have people that are highly interested in me and are willing to put in the
work rather than me doing it for them. Yeah. And I think just the last thing, I think it really it has
to be truthful.

If you really only have one spot left, you it's really only one spot. Right? You can't be it just can't
be made up. So I think that's that's the the the basics of it. Amazing.

Scarcity works in different ways. Maybe I'll cover it more in in moving forward, so I'll make a note
of that. Thank you so much for another.

Alana. Yes. I wrote my question down, and it came back to me. When you mentioned the the
DMs and that they come top of feed, do they have to be connected or following you? So if you
yeah.

Okay. Yeah. To send to send that DM, you have to be connected to them. You can send them an
email, but I don't know if that works the same. So you do have to be connected.

Yeah. Yeah. Yeah. Amazing. Sorry.

We have something on my phone. Yeah. I think John said. Okay. Gonzalo.

I don't have a question for the first time in my life. I think no. I just already asked it before. Oh,
okay. Cool.

Amazing. Thank you, though. Thank you. Harry. Hello.

Hello. My question is very personal, but, hopefully, relevant to someone else's. Essentially, I feel
like my kind of headline right now is not calling someone out. Because historically, I talk to
someone who leads people in a gaming studio, which isn't a CEO necessarily. It could be head
of studio, the producers.
But I'm just thinking, maybe it's too vague right now. I did post it in the Zoom chat above just to
see if I can give you an idea of that. At the moment, I call my, like, customer avatar gaming
leader. Now I wonder if that's, like, too vague. Because, obviously, a CEO would be relevant.

If so, would anyone hiring. Does that make sense? Alright. I'll find out. I'll get back to you to it in
a minute while I find it.

Okay. Okay. Who's next? Yuri, hi. Hey.

Hey. That was, out of all the sessions here in all window, I think this is my favorite. So much
value. You're my favorite. I know.

I know. That's one thing. The way to get Lara's attention is just inviting us a predicate concert.
Yes. Quick question about the tagline, the headline, and the banner.

So when we write, like, a headline, we you said here that a lot of people try to say too much,
and there's, like, no good bill. What's the good combo to write something in banner? Like, what's
the good stuff to write in the banner? Because we you already covered, like, the stuff and and
the tagline and the headline. What other stuff would go for the banner that it's not overloaded?

So I would go and I I'm very emotionally driven. So it's more like what the so mine is, like, on
LinkedIn. Are you ready to unleash your LinkedIn or something like that? It's not like a call to
action directly. It's not like I help CEOs do this.

It's like the emotion, like the end result of what you're doing. So I would lead with that, the result
or the action people you want people to take or the emotion you want them to feel. So are you
feeling overwhelmed with excellence at let's book a call. And then on your headline, you were
saying, like, I help busy entrepreneurs save 20 hours a day of work. Solve it.

Thanks. Okay. Cool. Mashweta. Okay.

Hi. Hi. So question is about, your DM strategy. I know you do I mean, you said that, to connect
with top creators, like, one is comment on their posts. And once they reply, you can take it to the
DMs or DM them and see how it how you can help them.

What if there is no way you can help them and you're not connected to them? So how do you
really connect? Because sometimes, you know, there are, like, hundreds of comments within
the first 20 minutes, and they might not even respond to your comments. So how do you take
that forward? And in mail, you can just send once, and I really don't don't want to send an email
saying, you know, I'm, something praising something.

It sounds very cheesy and fake. So what is, like what are the different strategies you could use
in such scenarios? To to connect with people? Connect with the top creators. Got you.
So two ways. We'll cover this in the networking, part because I have people that have done this
very well. The best way to network with people when you don't have as much leverage as, like,
followers or anything or, like, connections is you do them you do something for them or you
stroke their ego. Those are the 2 proven ways that will work. If you solve someone's problem
without them even asking for it for your help and you solve it for them, you open the doors to
their kingdom.

I did this. I've had this done. I've hired people from it. So if you can solve a problem for them,
then you're in without you even asking. So if you're noticing that someone is missing an email
sequence and you offer them the email sequence, you're in because you're you're solving a
problem.

You're saving them time. Another way you can do it, stroking their ego. It's a game. You have to
play it. So you can send cheesy DMs, but always add value, like, mean the compliment.

So the way I did it the the way I connected with, like, Luke, I was like, I really like your content.
You're so funny. Please connect with me. And he did. I had, like, 20 k followers, like, 10 k
followers.

He didn't know who I was. But I made a joke. You have to stand out with your compliment, and
you make have to make it relevant. So there's 2 the 2 best ways I know to connect with high
like, top rated. The next one, it's a it's a it's a it's a long game.

So if you're consistently in their comments for 3 to 6 months, maybe even less, they'll notice
you, and they'll connect with you. This is how I get Justin Walsh to comment on my content now.
Mhmm. Because he's seen me now. He's seen that I've done the work, and now he's like, she's
cool.

I like her. But it took me, like, a year of doing the exact same thing all the time. So those are 3
ways. There's no simple way. You might get lucky in some, but most of it is just consistently
trying different things to get their attention.

Mhmm. Okay. Thank you. Stephanie. Hello.

Hello. Hi. One question, one comment. Question is oh, okay. So next to your name on your
profile, there's a hack.

So and I'm wondering if you've encouraged the hack or not. So next to your name, instead of
seeing first, you can go in and edit that, and you can have more real estate on there. So you put
whatever you want, strategic coach or whatever you are. Alright. Yeah.

Have you seen that? Yeah. Yeah. Yeah. Yeah.

Yeah. It was like thoughts about that? Yeah. Yeah. I've seen it.
I don't really I don't really like it. To me, it just kinda looks wrong. I've seen a lot of people that
put PhD, MSC, blah blah blah, all their qualifications, which is obviously important to some
people. I don't think it makes a massive difference. I'm I think the headline is what actually sells
the people in.

Because, realistically, next to your name, you only have 2 to 3 keywords to use. So I don't know.
For me, it's all about, like, having, like, this clean, fresh aesthetic where, like, you know,
someone is seeing your name. Like, that's the main thing. Then the headline, how you help
them and how you solve their problem, and then they click on your page.

Got it. And that's enough. Yeah. And then just a comment around I'm so sorry if I'm gonna
butcher your name, Maswata. Is that right?

Anyway Yeah. So yeah. Okay. Just about that. So yesterday, I reached out to a to a a creator in
my country that's amazing.

And I am not a big fan of the long game. I'm pretty impatient. And so I sent him one message,
and he responded. And then I I I wrote I did a voice clip. And he came back, and he's like, oh
my gosh.

Who are you? I need to meet you. You need to come on my podcast. You're amazing. And that
was just after, like, a it was a 22nd voice clip.

So I guess not everybody is fond of those, but this guy certainly was. And Mhmm. I just wanted
to put it out there for I just wanted to share a win and also just the way that I was able to get
someone's attention really, really quickly. That's amazing. Thanks, Sherry.

Thank you for Yeah. You're welcome. Right, Steph. Looks good. John.

As a follow-up, you mentioned, you that you mastered copywriting, and you don't need to spend
a lot of time on this, but just, like, what are, like, the top three things you did to do that? To
master copywriting? Yeah. Have my swipe file. I, my swipe file is my religion, and I follow it
accordingly.

So the swipe file has changed my life, consistently putting out a con copy. So for the last 16
months, I've not missed a week of posting. I've at least posted 3 times. No matter what, no
matter if I was uninspired, no matter if I was sad, no matter if I was busy, I posted something. I
convinced myself that the only way to grow was that, and it is.

So I made it a priority to post, and then I just got better through repetition. Like, at the gym, at
school, we just need reps. Well, thank you. No worries. Okay.

Justin. Hey. Hi. Sorry. I'm going to back to those, headlines that I had mentioned.
Yeah. I have them here. I'm gonna I'm gonna re put it in here. I've got it's make it a little bit
simpler. Those three options, if you could tell me why each one is not good and what you would
change, that'd be great.

What part part part somebody told me recently that I should just focus on selling my low ticket
stuff in the future, like the playbook, and then wait for or use the DMs to do the high ticket stuff
like corporate, training and CEO advisory, and then I instead of just trying to put those in there
that my content should come and and put those in my comments. Okay. Amazing. I think Luke's
got some comments on this. Yo.

Hey. I'm I'm still here. Hi, everyone. Can you resummarize that? Sorry.

I zoned out for a second. It's here in the comments. So the headline there's 3 options for
headlines. Three options for headlines. And this is Justin.

Yeah? Yeah. Yeah. Teach project. I think the the third option probably would be my favorite.

So for me, Justin, they're all too long. Like like, I like like, this is just my opinion that everyone, I
think, that is good at LinkedIn profiles for landing pages has their own style. I prefer, like, one
sentence right to the point. I know I know what you're doing. So, like, option 3, I would agree,
Laura, is is the best one, but it's still too long for me.

Like, you're trying to say you're doing too much to me. Like, I need to know, like, what what is
the one thing that you provide that you do the best? Even if you're offering more, like, I would
just focus on that that one thing that you do that stands out. It's like you've got I teach project
management skills to next gen and trains driven leaders. Like, I would just stop there.

Like, I would stop there. I would get rid of the and. Next gen, to me, that could be just one line.
The rest of it, you're overexplaining to me. Like, that's good information, but you can you can
share the rest of that in the featured section in the DMs and content.

So I would just make that one bold statement. It could be tweaked a little bit. That's kinda how I I
approach headlines. I don't I don't try it. So I think it's a bit overexplained with the end even
though that's obviously what you do.

I would try and shorten this this one, but it's definitely the best of the 3. Yeah. I agree. Amazing.
Thank you, Luke.

Harry Thanks a lot. Harry, I just seen your headline. Yeah. I I'm a bit un unclear on what you do,
so we need a little bit more specificity there. And, like, is what you do, how you do it, and who
you do it for?
So I connect gaming leaders with start talent and peers through connectors and podcasts. I still
can't provide a lot of do 2 things at once. Essentially, I also host panel podcast with these
gaming leaders. So I'm thinking, oh, I could try put both in, but I'm potentially now thinking I'll
just stick with the core offer, which is I connect game leaders with star talent with contractors.
Maybe work on the wording there, then leave the podcast for you know, that's a featured thing
potentially.

Harry, I'm gonna I'm gonna jump in again since I'm I'm on a streak here with stuff. I I think just
like with just Justin was overexplaining the one thing that he does well. I think what you just
kinda said, you're trying to do 2 things at 1. Common thread throughout, like, turning your profile
into that optimized landing page. The hardest part for everybody is is picking that one offer that
is the offer that the most people care about that are landing on your LinkedIn page.

Like, what are people talking about in the DMs when you talk to them? When you share content,
like, which of your offers gets the most traction? For me, I try and make that my funnel, and it's
the same thing in the headline. Like like you said, you're trying to do 2 things in 1. It's really
tough to do that on a profile.

I I pick 1, and make it one thing. So, you know, even even again, the Iconnect gaming leaders,
through contractors and podcasts, like like, for me that I don't really understand that. I would
understand the podcast thing. Through contractors to me is like, well, what does that mean?
Like, what do you mean you contract gaming leaders with start?

It's just it's too much. Like, even just I connect gaming leaders, with elite podcasts, to me, would
be much simpler. If if I'm not invested in your profile, I'm like, alright. I know right away, like, the
main thing that you do. Now you could add something saucy into that so there's some
personality.

Like like, with mine, I add a little bit of flair to it. But I like, like, just boom, simple, bold, and then
a little bit of personality. But you might need a little bit more personalized help with that. That's
what I would say. Well, that's fair.

I mean, the podcast is basically a lead magnet to sell contractors to studio leaders. It gets you
on the phone. It's just to offer some good value and to learn. So I'm just the lead magnet is more
popular. However, the main thing we get into eventually is basically do recruitment services, find
them the contractor.

So I'm thinking to stick to the contractor solution. Yeah. You could do that. Either either way, I
think either option, whatever you decide, would be fine as long as it's one of them. I would argue
more on the lead magnet side because Okay.

Again, you're really you're really just wanting people to get into your funnel to talk to you in the
DM. So, like, if the lead magnet and they see you if they see your headline, right, like, oh, that's
that's interesting or I want that, and they DM you, well, then you can convert them to your actual
offer. Right? But if if they if you're making it, like again, top of funnel, bottom of funnel. Right?

So even with the headline for me, I just want people talking to me. So whatever one gets more
people talking to me and paying attention to me, I would go with that. That's just me, though. I
think either way whatever way you pick would be better than trying to do both. I like that.

No. Thank you very much. Amazing. Mahoom? My question is, regarding the DM strategy.

So I get the content creative. Right? But what do you do if you wanna, like, you know, send a
DM to your ICP? So, you know, for example, I work with CEOs, and a lot of time I see they're
not even really active on LinkedIn and, you know, they're not creating content that you could
engage with. So what's the strategy to sort of get connected with them?

You know, if I'm sending a personalized invite to them, what sort of message should I write that
it doesn't sound too salesy or, you know, just how can I get their attention to it? Yeah. Yeah. So I
just, honestly, there's no specific hack. It's putting out great content, seeing trying to I know that
they they're not engaging and they're not active, but they're in your profile views.

They are, like locking into what you're doing, especially if you're doing content that is going to
solve their problem or that is entertaining to them. So focus on your content, focus on having
that outstanding content and then the profile views. Consistently check them out, and they will
be you'll be surprised how many people are checking your profile and, like, trying to see if you
can help them in some sort of way. And then you can DM them from there. Yeah.

So, like, what sort of message should I be sending in their DM? Like, an example? Yeah. Hey.
Hey, hey, Luke.

I saw you were you've been checking out my profile. I really like that you work in real estate.
Would love to chat. Hey, Alana. I saw that you're in the creative industry, and I seen I just seen
that you checked that on my my profile.

Would love to chat. I I love that you recently posted about this amazing photographer. I also like
him. Let's talk. Okay.

Perfect. Alright. Thank you. Pleasure. Amazing.

Jeremiah? First off, I I wanna say, yeah, this I have to agree. I think this was probably the the
most informative so far of all of the the classes that we've been in. So my question was, rather
than the DMs, obviously, because you said the DMs and engagement is really gonna start
affecting, how LinkedIn kind of ranks you, in the algorithm and stuff for your engagement. So
recently, I've been actually asking people to just kinda contact me through email because a lot
of the questions and stuff I get through DMs are they they, 1, they're up there forever, and 2,
they're just they get really, really long.
But by doing that, am I hurting my LinkedIn engagement when it comes to, like, the algorithm?
When you're telling people to go to your email? Yes, ma'am. I don't think so. Because you're
funneling them out.

And, if they they want to engage with you, they'll still engage. But, I would actually, you know,
start creating this culture of, like, commenting and asking you questions, and then you can
have, like because every question they ask you in the comments, then someone else is gonna
have the same question, and they can probably add to it as well so you can then increase your
engagement. Okay. Got it. Thanks.

You're welcome. Luke, do you have any anything to say here? I might, but I once again zoned
out because someone was DM ing me. If if you summarize it, I can jump in, or you can just skip
it. Sorry.

Great. Yeah. So I was asking about, should I just con continue DM ing or or letting people DM
ing or ask people to send me their question stuff via emails? Because, typically, it's, you know,
their their questions can get pretty complicated. Yeah.

I I think emails is fine. Yeah. You know? It's fine to do that. It doesn't hurt your engagement if
you don't receive DMs.

Yeah. No big deal. Okay. Awesome. Thanks.

Amazing. Alright. Stephanie, do you have another question? Sorry. Oh my gosh.

I have, like, 20. This was amazing. Amazing. Amazing. One real fast one.

If what about if this if you don't have a profile view, but you're but you're wanting to connect with
a certain demographic? So maybe it's an accountants or engineers, but you've never had a
profile view from them. Mhmm. Is that really, No. I I do it all the time.

Like, I'm the I'm the pro of, like, being in places I don't belong in and just putting myself out there
and be like, hey. I'm here. There's a few ways you can do it. If you like the content, please just
What if they have no content and they're not engaging, but they're on there? They're on the and
they're active?

Not so much. But they're a demographic that you want to talk to. Okay. So I would focus on
having a great having great content for the for the moment they decide to check you out, you're
ready. So consistently ready for that.

Have your profile optimized all the time for that opportunity that that one person might check
your profile out. And then just send them out a very specific personalized connection request
specifying something about them that you really like. Again, stroke their ego, make them feel
special and seen. Because people like these, the probably you're trying to approach, they are
getting tons of automated connection requests. So stand out through a compliment, a story, or
something that's passable.

And then the time the right time, and hopefully they do come where they accept you. It's
happened to me literally. I sent a connection request March 2022, and they only just got back to
me. So, you know, it works. It's just a long game sometimes.

Yeah. Okay. Perfect. Thank you. No worries.

Alana? This is more of a comment about voice the voice messages, and I didn't know that I
didn't like them until I received them. And what I don't like about them is I can't refer if I wanna
respond, I now have to sit and listen to the voice message, which takes me twice as long than
just reading a note. So it's not easy, and then I have to go back and keep going back and forth.
So if you're talking about efficiency and wanting somebody to be able to thoughtfully reply, if
you're going to use them, I would say keep them very long or not have it be something that they
need to reply to.

That's just my 2¢ on voice stuff. I hate voice messages. Don't please never send me a voice
message. I will block you. I will block you.

Thank you. Alright. Alright, Keith. Guys, that was a packed session. I I'm very thirsty, but, I hope
you guys enjoyed it.

Thank you so much. If you have any more questions, please leave them in the heartbeat, but it
was great to hang out and so excited to see you guys on software. Bye, guys. Bye bye.