Model Village Conceptualisation
Model Village Conceptualisation
CSR Players:
1. A
ditya Birla Group:Transforming 300 villages intomodel villages with a focus on
education, healthcare, water, sanitation, and livelihood. They collaborate extensively with
government schemes like MGNREGA and Swachh Bharat Abhiyan(Adityabirla)
2. H
induja Foundation:Adopting 13 villages in Maharashtrafocusing on water
management, agricultural enhancement, and floriculture activities(India CSR)
3. H
FCL:Setting up PM-WANI powered villages in Karnatakato provide digital connectivity
using OpenWiFi solutions (India CSR)
4. O
NGC:Involved in multiple initiatives like cleandrinking water, sanitation, medical
infrastructure, and environmental preservation across India(
en
7. T
ata AIG:Developed model villages in Rajasthan, focusingon livelihood opportunities,
water management, and health interventions(
adityabirla
1. P radhan Mantri Adarsh Gram Yojana (PMAGY):Aims todevelop villages with more
than 50% SC population into model villages.
2. Sansad Adarsh Gram Yojana (SAGY):MPs adopt villagesand develop them into
model villages.
3. Shyama Prasad Mukherji Rurban Mission:Develops ruralgrowth clusters that have
urban amenities.
4. Deendayal Antyodaya Yojana:Focuses on rural livelihoodsthrough SHGs.
5. Swachh Bharat Abhiyan:Implements sanitation and hygieneinfrastructure in rural
areas.
6. Digital India:Promotes digital literacy and e-governancein rural areas.
7. MNREGA:Provides livelihood through rural employmentschemes.
8. N ational Rural Livelihood Mission (NRLM):Aims to reduce poverty through skill
development and livelihood promotion.
9. Jal Jeevan Mission:Ensures piped water supply toevery household in rural areas.
10.Smart Village Program (Maharashtra):Develops smartvillages with ICT and
sustainable infrastructure.
Spectrum Framework
● D ata:According to the 2011 Census, 28% of rural householdsin India lacked a common
meeting space or community center. Studies show that villages with active community
centers report 40% higher participation in local governance.(Collaborate with other
organizations for recent data)
● Example:In Rajasthan’s Ajmer district, the establishmentof community learning centers
increased women's participation in village meetings from 15% to 65% over three years,
leading to improved decision-making on local issues such as water management and
education.
● D
ata:The Ministry of Tribal Affairs reported in 2020that only 22% of PESA-governed
villages actively utilized their rights to manage local resources. Effective local
governance can reduce bureaucratic delays by 30%.
● E
xample:In Chhattisgarh, training programs for tribal leaders under the PESA Act
increased the utilization of community rights from 20% to 70%, leading to better
management of Minor Forest Produce (MFP) and a 50% increase in community income.
● D ata:NABARD’s 2022 report indicates that 45% of ruralhouseholds are dependent on
low-yield agriculture. Introducing value addition and sustainable practices can increase
household income by up to 60%.
● Example:In Odisha’s Kandhamal district, the promotionof organic turmeric farming
increased farmer incomes by 80% over four years, creating a local brand that
commands higher prices in urban markets.
● D ata:A 2019 UNESCO study found that 90% of indigenouslanguages in India are at
risk of extinction. Preservation efforts have shown a 30% increase in youth participation
in cultural activities.
● Example:The “Save the Baul” initiative in West Bengalrevived the endangered Baul
singing tradition, with over 500 new practitioners trained, leading to its inclusion in
UNESCO’s Intangible Cultural Heritage list.
● D ata:As of 2023, only 27% of rural households haveaccess to the internet. Digital
literacy programs in villages have been shown to increase government scheme access
by 35%.
● Example:In Jharkhand, a digital literacy programenabled 5000 villagers to apply for
PM-Kisan benefits online, resulting in over ₹1 crore in subsidies being disbursed to
farmers previously unaware of their eligibility.
● D ata:India has lost 1.6 million hectares of forestcover between 2001 and 2020.
Community-led forest management has reduced deforestation rates by 25% in
participating regions.
● Example:In Uttarakhand, community-led Van Panchayatshave successfully conserved
1000 hectares of forest land, leading to the return of native species such as the
Himalayan Musk Deer, and a 30% increase in eco-tourism.
● D
ata:According to the National Mental Health Survey(2015-16), 15% of the rural
population suffers from common mental health disorders, with a 70% treatment gap.
Community support and counseling can reduce this gap by up to 50%.
● E
xample:In Maharashtra’s Vidarbha region, mental health awareness workshops
reduced the incidence of depression among farmers by 40% and increased their
willingness to seek help.
● D ata:A study by PRS Legislative Research in 2022found that villages with coordinated
digital advocacy have a 50% higher success rate in resolving local grievances. Digital
platforms can reduce response time from government agencies by 30%.
● Example:The “12 Baje 12 Minute” campaign in Odishasaw over 6000 youth
participating in synchronized digital advocacy, resulting in the government addressing
80% of the highlighted issues within six months.
● D ata:A NASSCOM report from 2021 shows that 75% ofnew government schemes,
including direct benefit transfers and agricultural subsidies, have moved online. Lack of
digital access and literacy prevents 60% of rural households from benefiting fully.
● Example:In Bihar, a digital literacy initiative enabled10,000 farmers to access e-NAM
(National Agriculture Market) for the first time, leading to a 20% increase in their
earnings by eliminating middlemen.
hese metrics, when monitored and analyzed regularly, provide a holistic picture of the village’s
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progress, enabling continuous improvement and sustainable development.
1. Purpose
his SOP provides a comprehensive guide for scaling the SPECTRUM framework to multiple
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villages and regions, ensuring a consistent and effective approach to transforming rural and
tribal communities into Dream Villages.
2. Scope
his SOP applies to all stakeholders involved in implementing the SPECTRUM framework,
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including Atmashakti Trust team members, partner NGOs, local community leaders, government
bodies, and CSR partners.
3. Roles and Responsibilities
4. Procedure
● Identify 2-3 pilot villages representing diverse geographical, cultural, and socio-economic
contexts.
● Conduct baseline assessments to understand the unique challenges and needs of each
village.
● Identify key stakeholders (government officials, local leaders, NGOs, CSR partners) in
the selected regions.
● Organize introductory meetings to explain the SPECTRUM framework and seek their
support.
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● repare a detailed budget covering all aspects of the framework.
● Secure funding through government schemes, CSR partnerships, and community
contributions.
● C
onduct village-level meetings to introduce the SPECTRUM framework to community
members.
● E
stablish a Village Development Committee (VDC) comprising representatives from all
community segments.
● D evelop and deliver a Training of Trainers (ToT) program for local leaders and
community volunteers.
● Use participatory methods to train community cadres on the SPECTRUM framework.
● C ollaborate with local authorities to build or upgrade key infrastructure (schools,
healthcare centers, water systems).
● Use sustainable and locally sourced materials wherever possible.
● Implement sustainable livelihood projects like organic farming, traditional crafts, and
eco-tourism.
● Facilitate access to microfinance and market linkages for community entrepreneurs.
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● rganize cultural events and workshops to revive traditional practices.
● Document and promote indigenous knowledge through digital and physical archives.
E
● stablish community-led conservation initiatives for local forests, rivers, and biodiversity.
● Train community members in sustainable resource management practices.
C
● onduct digital literacy training for community members.
● Set up e-governance kiosks to help villagers access government services and schemes.
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● se platforms like '12 Baje 12 Minute' for synchronized community action.
● Facilitate regular Gram Sabha meetings to discuss and prioritize community issues.
Step 3: Monitoring and Evaluation
● C
onduct baseline surveys before implementation and midline surveys at six-month
intervals to measure progress.
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● se mobile-based data collection tools for real-time monitoring by community cadres.
● Regularly update the data dashboard for transparency and quick decision-making.
● C onduct impact assessments based on the defined metrics for each component of the
SPECTRUM framework.
● Compare against baseline data to measure effectiveness and areas for improvement.
● E stablish a feedback mechanism allowing community members to report issues and
suggest improvements.
● Use feedback to refine the framework and adapt to local needs.
E
● stablish regional training centers to provide continuous capacity building and support.
● Train additional community cadres in neighboring villages to act as change agents.
E
● xpand the framework to clusters of 5-10 villages in each state.
● Use pilot villages as demonstration centers for training and learning.
● F orge partnerships with local NGOs, government agencies, and private sector players to
support scaling efforts.
● Advocate for policy support to integrate the SPECTRUM framework into regional and
state development plans.
Step 5: Institutionalization and Policy Integration
● E stablish a consortium of stakeholders to coordinate the scaling process and provide
strategic direction.
● Develop a governance structure for the consortium to ensure accountability and
collaboration.
● A dvocate for the inclusion of the SPECTRUM framework in state and national rural
development policies.
● Use data and impact stories to influence policymakers and secure long-term support.
● D evelop a diversified funding strategy, including government funds, CSR partnerships,
and community contributions.
● Implement cooperative models to generate local resources for sustaining the framework.
6.2. Dissemination
● S hare knowledge products like case studies, impact reports, and policy briefs with
stakeholders.
● Organize workshops and conferences to disseminate the framework and learnings to a
wider audience.
● C
onduct annual reviews of the scaling process to assess progress, challenges, and
areas for improvement.
● U
se review findings to refine the SOP and enhance the effectiveness of the SPECTRUM
framework.
his SOP provides a structured pathway for scaling the SPECTRUM framework across multiple
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villages and regions, ensuring consistency, effectiveness, and adaptability while maintaining the
core principles and values of the Dream Village initiative.
1. Purpose
his Stakeholder Engagement Plan outlines the strategies and activities for engaging various
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stakeholders involved in scaling the SPECTRUM framework to multiple villages and regions.
The aim is to build partnerships, ensure collaboration, and gain the necessary support for
successful implementation.
bjective:Gain policy support, integrate the frameworkinto government programs, and secure
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funding.
bjective:Raise awareness, share success stories,and create a positive narrative around the
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Dream Village initiative.
Objective:Secure funding and strategic support fromdonor agencies for scaling the initiative.
hase
P Stakeholder Mapping & Initial Consultations Month 1
1
hase
P Community Mobilization & Capacity Building Month 2-3
2
hase
P Implementation in Pilot Villages Month 3-6
3
hase
P Monitoring & Evaluation Month 4-12
4
hase
P Scaling to Regional Clusters Month 12-24
5
hase
P State-Wide and National Scaling ear 3 and
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6 Beyond
● R egular Progress Reports:Monthly and quarterly reportsto all stakeholders, including
progress, challenges, and next steps.
● Stakeholder Review Meetings:Bi-annual meetings toreview progress, share insights,
and align strategies.
● Impact Stories and Case Studies:Document and sharesuccess stories and case
studies with stakeholders to maintain engagement and support.
1. Background
athrakudam is a small tribal village located in the Sundargarh district of Odisha, India. Home to
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approximately 150 families belonging to the Ho and Munda tribes, the village has faced
numerous challenges, including inadequate infrastructure, limited access to healthcare and
education, and a high prevalence of malnutrition and anemia. Despite these challenges, the
community has a rich cultural heritage and strong social bonds.
In 2021, Atmashakti Trust initiated the implementation of the SPECTRUM framework in
Pathrakudam, aiming to transform it into a model village that exemplifies holistic development
across social, political, economic, cultural, technological, environmental, and psychological
dimensions.
2. Objective
he objective of this intervention was to address the multi-dimensional challenges faced by the
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community, empower local governance, revitalize cultural identity, promote sustainable
livelihoods, and enhance the overall well-being of the community members.
7. Conclusion
he transformation of Pathrakudam into a Dream Model Village showcases the potential of the
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SPECTRUM framework in addressing the holistic needs of tribal communities. By empowering
the community to envision and realize their own development, the initiative has created a
sustainable, resilient, and vibrant model that can be replicated in other villages across India.
his case study serves as an inspiring example of how inclusive, participatory, and culturally
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sensitive development can lead to meaningful and lasting change.
Assumptions:
1. C ommunities are willing to actively participate in their development process if they see
value and alignment with their cultural and economic needs.
2. Combining traditional knowledge with modern practices will lead to sustainable
development.
3. Empowering communities with knowledge and tools will enable them to advocate for
their rights and access resources.
Inputs:
● apacity building and training for community leaders and members.
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● Financial resources for infrastructure and livelihood projects.
● Partnerships with government, NGOs, and corporate entities.
● Access to digital tools and technology for education and advocacy.
Activities:
.
1 stablishing community learning centers and conducting training programs.
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2. Implementing sustainable livelihood projects and infrastructure development.
3. Organizing cultural events and preserving traditional knowledge.
4. Facilitating community-led conservation and environmental stewardship.
5. Providing digital literacy and e-governance support.
Outputs:
● Increased community knowledge and skills in governance, sustainable practices, and
digital literacy.
● Improved infrastructure (schools, healthcare centers, water systems).
● Enhanced economic opportunities through sustainable livelihoods.
● Revived cultural practices and strengthened community identity.
● Increased community participation in governance and advocacy.
● nhanced community cohesion and participation in local decision-making.
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● Improved access to quality education, healthcare, and digital resources.
● Increased household income and reduced dependence on unsustainable practices.
● Greater awareness and pride in cultural identity and heritage.
● Strengthened community capacity to advocate for their needs and rights.
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● ustainable, diversified livelihoods leading to economic resilience.
● Empowered community governance with active participation in local planning and
resource management.
● Preservation and promotion of cultural heritage, leading to community pride and social
cohesion.
● Improved environmental conditions through community-led conservation and sustainable
resource management.
● Enhanced psychological well-being, with community members envisioning and working
towards a better future.
1. Social:
● N umber of community members attending Gram Sabha meetings and participating in
decision-making processes.
● Increase in school enrollment and retention rates, particularly for girls and marginalized
groups.
● Participation rates in community learning centers and training programs.
2. Political:
N
● umber of community-led initiatives to address local issues.
● Participation rates in Gram Sabha meetings and utilization of PESA rights.
● Number of local leaders trained and actively involved in governance.
3. Economic:
4. Cultural:
N
● umber of cultural events and festivals celebrated with community participation.
● Number of traditional practices and crafts documented and revived.
● Participation rates of youth in cultural heritage activities.
5. Technological:
N
● umber of community members trained in digital literacy.
● Number of households accessing e-governance services and government schemes
online.
● Utilization of digital kiosks and e-governance tools.
6. Environmental:
N
● umber of community-led conservation initiatives (reforestation, water management).
● Improvement in water availability and quality (groundwater levels, reduced
contamination).
● Area of forest and biodiversity zones protected by community initiatives.
7. Psychological:
N
● umber of mental health awareness workshops conducted.
● Community satisfaction levels measured through surveys.
● Increase in the number of community members expressing aspirations for higher
education and skilled employment.
8. Mobilization:
N
● umber of community campaigns conducted and issues addressed.
● Success rate of community advocacy efforts (issues resolved through digital advocacy).
● Increase in the number of community members involved in synchronized action.
1. Social:
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● ustainable increase in literacy and educational attainment levels.
● Enhanced social cohesion, reflected in higher rates of collective action and mutual
support.
● Reduction in migration rates due to improved local opportunities.
2. Political:
3. Economic:
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● iversification of livelihoods and increased resilience to economic shocks.
● Sustainable increase in household savings and asset ownership.
● Establishment of local markets and improved value chains for community products.
4. Cultural:
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● ultural heritage recognized and integrated into local education and tourism.
● High participation of youth in preserving and promoting local traditions.
● Regular documentation and publication of traditional knowledge.
5. Technological:
● W idespread digital literacy and regular use of digital tools for education, governance,
and entrepreneurship.
● Integration of technology into traditional practices for improved productivity.
● Digital platforms used for continuous community learning and knowledge sharing.
6. Environmental:
7. Psychological:
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● igher levels of community happiness and psychological well-being.
● Reduction in mental health issues and increased access to support services.
● Strong sense of community identity and optimism about the future.
8. Mobilization:
● A well-established network of community leaders and advocates actively engaging in
local and state-level policy discussions.
● Effective use of digital platforms for continuous community mobilization and advocacy.
● Institutionalized mechanisms for community feedback and engagement with government
authorities.
Outcomes
ong-Term
L - Increase in household - Household income - Economic surveys
Outcomes (3-5 income and data and livelihood and reports from
years) diversification of diversification community cadres.
livelihoods. reports.
hort-Term
S - Increased community - Number of - Attendance
Outcomes (1-2 participation in community members records, community
years) governance and attending Gram feedback.
decision-making. Sabha and VDC
meetings.
- Improved access to - School enrollment - School and health
education, healthcare, rates, healthcare center reports, digital
and digital resources. access data, digital literacy training
literacy rates. records.
Outputs
nhanced
E - Number of - Environmental - Communities are
Environmental community-led impact reports, motivated to engage
Stewardship conservation initiatives community feedback. in conservation
implemented. activities.
Activities
raining and
T - Number of training - Training records, - Trainers and
Capacity Building sessions organized for feedback forms. resources are
community cadres and available.
local leaders.
Infrastructure - Number of new - Project reports, - Resources and
Development infrastructure projects community permissions for
initiated and completed. satisfaction surveys. infrastructure
development are
available.
ivelihood
L - Number of livelihood - Project reports, - Community
Support and projects initiated income data. members are willing
Economic (agriculture, crafts, to adopt new
Initiatives micro-enterprises). livelihood practices.
ultural
C - Number of cultural - Event reports, - Community
Preservation events and cultural members are
Activities documentation activities documentation. engaged in cultural
conducted. preservation
activities.
nvironmental
E - Number of - Environmental - Community
Conservation conservation projects impact reports, members are
Projects (reforestation, water project completion motivated to
management) initiated reports. participate in
and completed. conservation efforts.
igital Literacy
D - Number of digital - Training records, - Trainers and
and literacy training sessions digital literacy resources are
E-Governance conducted. assessments. available.
Training
ommunity
C - Number of advocacy - Campaign reports, - Community
Mobilization and campaigns conducted by issue resolution data. members are
Advocacy community members. motivated to
Campaigns advocate for their
rights.
Inputs
raining and
T - Financial resources, - Financial reports, - Sufficient resources
Resources training materials, digital training material and materials are
tools. records. available.
ommunity
C - Number of community - Participation - Community
Engagement and members participating in records, community members are willing
Support planning and feedback. to participate and
implementation. engage in the
process.