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Lecture 4 - Grapevine Communication

Business communication

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20 views

Lecture 4 - Grapevine Communication

Business communication

Uploaded by

rupeshkumar92921
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Teacher: ​Ms.

Mokshda Manchanda
Subject: ​AECC English

TOPIC: Grapevine Communication

● Grapevine is an informal communication, unorganized and unofficial channel of


communication in an organization. When the formal channels fail or do not work properly
and some over-smart people spread rumors, false and irresponsible statements or
half-truths in all the directions. It is called the communication on the grapevine channel.

● Grapevine communication, information spreads very fast in all directions as this vine of
grapes spreads. Grapevine means a source of secret information. It is a kind of
horizontal communication, which takes place within a group, between persons of equal
status. Grapevine is an integral part of the communication system in an organization.
This is a highly sensitive channel as it is a great boon as well as a curse.

● The grapevine consists of a complex network of informal contacts between the workers
at all levels, wherever there are human beings, there is grapevine. It is the natural
activity of workers and denotes a basic human weakness.

Types of Grapevine Communication

Types of grapevine communication are given in the diagram below.


1. The Wheel,
2. The Cluster,
3. The Chain and
4. Free Flow.

1. The Wheel

In this type of grapevine, one person is predominant. He transmits grapevine to different


persons or a group of persons. He is at the center and various lines of communication
become the stokers of the wheel. Every person in the wheel becomes the causative
factor for starting another wheel.

2. The Cluster

The cluster-like grapes, have several groups of people linked together by a cluster or
chain of communication.
3. The Chain

Chain is the most common pattern in which information passes through a series of
people linked together in the organization.

4. Free Flow

Most of the rumors or idle gossip is spread by random, free flow or haphazard networks,
which includes a number of people who are not necessarily linked by any organizational
thread.

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