10/23/24 FMC: L5 - Global Marketing Communication | Bournemouth University

FMC: L5 - Global Marketing Communication View Online

1.

Doole I, Lowe R, Kenyon AJ. International marketing strategy: analysis, development and
implementation. Seventh edition. Andover, Hampshire, United Kingdom: Cengage Learning
EMEA; 2016.

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Ghauri PN, Cateora PR. International marketing. Fourth edition. London: McGraw-Hill
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Albaum GS, Duerr E, Josiassen A. International marketing and export management. Eighth
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Cateora PR, Gilly MC, Graham JL, Money RB. International marketing. Seventeenth edition.
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Czinkota MR, Ronkainen IA. International marketing. 10th ed. Mason, OH: South-Western
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Mooij MK de. Global marketing and advertising: understanding cultural paradoxes. Fourth
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Keegan WJ, Green MC. Global Marketing. 9th edition. Upper Saddle River: Pearson
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Keegan WJ, Green MC. Global marketing [Internet]. Ninth edition. Harlow, Essex, England:
Pearson; 2017. Available from:
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Keegan, Warren J. Global marketing management. 8th ed., International ed. Harlow:
Pearson Education; 2014.

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Keegan, Warren J., Schlegelmilch, Bodo B. Global marketing management: a European

perspective. Harlow: Financial Times Prentice Hall; 2001.

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Majaro S. International marketing: a strategic approach to world markets [Internet]. 7th ed.
London: Routledge; 2013. Available from:
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Monye SO. The Handbook of international marketing communications. Oxford: Blackwell;

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Mu
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perspective. 3rd ed. London: Thomson; 2006.

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Terpstra V, Sarathy R, Russow LC. International marketing. 9th ed. Garfield Heights, Ohio:
NorthCoast; 2006.

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Usunier JC, Lee JA. Marketing across cultures [Internet]. Sixth edition. Harlow, England:
Pearson; 2013. Available from:
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Usunier, Jean-Claude, Lee, Julie Anne. Marketing across cultures. Sixth edition.

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de Mooij M. The future is predictable for international marketers. International Marketing

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Review [Internet]. 2000 Apr;17(2):103–113. Available from:

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dfplus/10.1108/02651330010322598

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Steenkamp JEM. The role of national culture in international marketing research.

International Marketing Review [Internet]. 2001 Feb;18(1):30–44. Available from:
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twenty‐first century. International Marketing Review [Internet]. 2001 Feb;18(1):80–90.
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dfplus/10.1108/03090569910249210

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Backhaus, Klaus, Mühlfeld, Katrin, Van Doorn, Jenny. Consumer Perspectives on

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Diller H, Bukhari I. Pricing conditions in the European common market. European

Management Journal [Internet]. 1994 Jun;12(2):163–170. Available from:
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Marsh G. International pricing – a market perspective. Marketing Intelligence & Planning

[Internet]. 2000 Aug;18(4):200–205. Available from:
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Kapferer, Jean-Noel. Is there really no hope for local brands? Journal of Brand Management.
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de Mooij, M K. Dimensions of culture. Global marketing and advertising : understanding

cultural paradoxes. 4th ed. Los Angeles, [Calif.]: SAGE; 2014. p. 92–103.

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