A

SUMMER INTERNSHIP PROJECT REPORT

ENTITLED
A STUDY ON THE MARKET POTENTIAL OF BRAND SL FOR
WILLOWOOD CHEMICAL LTD.
SUBMITTED BY
MR. KANDEKAR SARTHAK BAJIRAO

UNDER THE GUIDANCE OF

DR. S.R. PACHORKAR

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD
OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

DEPARTMENT OF MBA
NASHIK DISTRICT MARATHA VIDYA PRASARAK SAMAJ’S

KARMAVEER ADV. BABURAO GANPATRAO THAKARE

COLLEGE OF ENGINEERING NASHIK – 013

2022-2023

1
 MARATHA VIDYA PRASARAK SAMAJ’S

KARMAVEER ADV. BABURAO GANPATRAO THAKARE

COLLEGE OF ENGINEERING

Udoji Maratha Boarding Campus, Gangapur Road, Nashik-422013

Phone No.: (0253) 2582891 / 2314319

Email: [email protected] Website: www.kbtcoe.org

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION

CERTIFICATE
2022–2023
This is to certify that Mr. Kandekar Sarthak Bajirao has successfully completed
his Summer Internship Project work satisfactorily as a partial fulfillment of the
requirement of

MBA Course (2021–2023) during the academic year 2022–2023.

Project Entitled
A STUDY ON THE MARKET POTENTIAL OF BRAND SL FOR
WILLOWOOD CHEMICAL LTD.

Dr. S.R. Pachorkar Dr. D.T. Khairnar Dr.S.R. Devane

Project Guide Head of department Principal

External Examiner:

2
 DECLARATION

I, Sarthak Bajirao Kandekar student of MBA Second Year 2022-2023 under

signed hereby declare that, the following project report titled “A STUDY ON THE
MARKET POTENTIAL OF BRAND SL FOR WILLOWOOD CHEMICAL
LTD.” The project was undertaken as a partof academic curriculum according to the
university guidelines and there is no commercial interest or motive. I assure that the
information put to use only for project report.

Date:
Place: Nashik

Signature
Sarthak B. Kandekar

3
 ACKNOWLEDGEMENT

I, Sarthak Bajirao Kandekar, undersigned express my sincere, gratitude to

following persons who helped me in completing the project work. I thank Head of the
Department Dr. D.T. Khairnar Sir and My Project Guide Dr. S.R. Pachorkar Sir for
their guidance and support.
I thank Mr. Hitesh Pohankar (Regional Manager). Mr. Gorakh Gaikar
(Territory Manager) and also Mr. Vitthal Rahane (Development Manager) of the
Industrial Unit Willowood Chemical Ltd. Nashik, and also my team members Mr.
Sandip Kandekar and Mr. Ram Nikam who helped me in my Project and increase
my knowledge related to field work. Without their valuable guidance this project
would not have been completed etc.

Date:

Place: Nashik
Signature
Sarthak B. Kandekar

4
5
EXECUTIVE SUMMARY

6
 EXECUTIVE SUMMARY

Importance of Study

Willowood group is a leading global manufacturer and distributor of

agrochemicals. Willowood is one of the leading companies in Agriculture, engaged in
the production of Insecticide, fungicides, Herbicides, PGPS, Surfactant. Company is
intended to know the market research on Brand SL PGPS. The project is undertaken
in order to study the farmer’s behaviour towards the use of Brand SL in Nashik and
market potential of Brand SL. As well as to study the marketing strategy of Willowood
and its competitors. Study is also essential forestimation of market share of Brand SL
and factors to increase it.

Objectives of the study

1. To study the market Potential of Brand SL.

2. To study the farmers behaviour towards the use of Brand SL.

3. To study the marketing strategy of Willowood and its Competitors.

4. To Estimate the market share of Brand SL (PGPS) of Willowood.

Research Methodology:

Sr. Parameters
No.
1. Types of Descriptive
Research
2. Types of Simple Random Sampling
Sampling
3. Area of Allocated Area in Nashik
Research Region
4. Sample Size 100
5. Data Primary Data & Secondary Data
Collection
Tool
Table: Research Methodology

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 INDEX

Sr Content Page No.

No.
Title Page 1
Institute Certificate 2
Declaration 3
Acknowledgement 4
Company Certificate 5
Executive Summary 6
1 Introduction 14
1.1 Meaning and Concepts of Agriculture Market 15
1.2 Defination of Agriculture Market 16
1.3 Importance of Study 17
1.4 Objectives 17
1.5 Scope 17
2 Company Profile 18
2.1 Industrial Background 19
2.2 Awards and Recognition 20
2.3 Accreditations 21
2.4 Operations 21
2.5 A Snapshot of India Operation 22
2.6 Company Products 23
3 Review of Literature 68
4 Research Methodology 72
4.1 Introduction 73
4.2 Types of Research Methodology 73
4.3 Source of Data 74
4.4 Sampling 75
4.5 Research Problem and Statement 76
4.6 Data Collection Method 77
5 Data Analysis and Interpretation 78
6 Findings, Suggestions 93
7 Conclusion 96
8 Bibliography 97
9 References 98
10 Annexure 99

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 LIST OF TABLES

Sr No. Name of Table Page No.

1 Research Methodology 7
2 Company Profile 18
2.1 Label Claim of Exotica 24
2.2 Label Claim of Inovexia 25
2.3 Approved Label Claim of Inovexia 25
2.4 Label Claim of Deltrom 26
2.5 Label Claim of Pacemaker 27
2.6 Label Claim of Antenna 27
2.7 Label Claim of Wilbreak 28
2.8 Label Claim of Emacto 29
2.9 Label Claim of Leopard 30
2.10 Label Claim of Sunny Classic 31
2.11 Label Claim of Taurate 32
2.12 Label Claim of Willoxam 33
2.13 Label Claim of Willoxam FS 34
2.14 Label Claim of Wiljosh 36
2.15 Label Claim of Wilfly 37
2.16 Label Claim of Valxtra 38
2.17 Label Claim of Carmel 39
2.18 Label Claim of Laybay 40
2.19 Label Claim of Mywill 41
2.20 Label Claim of Theme 41
2.21 Label Claim of Wilstrong 42
2.22 Label Claim of Wilpower 43
2.23 Label Claim of Wilcore 44
2.24 Label Claim of Wiltry 45
2.25 Label Claim of Wilsulf 45
2.26 Label Claim of Clodexa 47
2.27 Label Claim of Wilgold 48
2.28 Label Claim of Wilfil Xtra 48
2.29 Label Claim of SMS 49
2.30 Label Claim of Patriot 50
2.31 Label Claim of Wilquat 51
2.32 Label Claim of Wilfop 52
2.33 Label Claim of Halowil 53
2.34 Label Claim of Wilsuper 54
2.35 Label Claim of Octavia Classic 55
2.36 Label Claim of Wilbloom 60
2.37 Label Claim of Wilgib 61
2.38 Label Claim of Flyover 62
2.39 Label Claim of Wilripe 63

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5 Data Analysis And Interpretation 78
5.1 Age Group 79
5.2 Literacy Level 80
5.3 Land Holding 81
5.4 Types of Farming 82
5.5 Types of Irrigation 83
5.6 Crop Pattern 84
5.7 Crop Grown 85
5.8 Knowledge about Brand SL 87
5.9 Packing Size 88
5.10 Payment Mode 89
5.11 Farmer Behaviour 90
5.12 Market Share 91
5.13 Source of Information 92

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 LIST OF IMAGES

2 Company Profile 18
2.1 Company Logo 19
2.2 Award & Recognition 20
2.3 Accreditations 21
2.4 Operations in 6 Countries 21
2.5 A Snapshot of India operation 22
2.6 Willowood Product Portfolio 22
2.7 Exotica 23
2.8 Inovexia 24
2.9 Deltrom 25
2.10 Pacemaker 26
2.11 Antenna 27
2.12 Wilbreak 28
2.13 Emacto 28
2.14 Leopard 29
2.15 Sunny Classic 30
2.16 Taurate 31
2.17 Willoxam 33
2.18 Willoxam FS 34
2.19 Wiljosh 35
2.20 Wilfly 36
2.21 Valxtra 37
2.22 Carmel 38
2.23 Layby 39
2.24 Mywill 40
2.25 Theme 41
2.26 Wilstrong 42
2.27 Wilpower 42
2.28 Wilcore 43
2.29 Wiltry 44
2.30 Wilsulf 45

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2.31 Clodexo 46
2.32 Wilgold 47
2.33 Wilfit xtra 48
2.34 SMS 49
2.35 Patriot 50
2.36 Wilquat 50
2.37 Wilfop 51
2.38 Halowil 52
2.39 Wilsuper 53
2.40 Octavia Classic 54
2.41 Wilbond 55
2.42 Brand GR 56
2.43 Brand 57
2.44 Wilbloom 59
2.45 Wilgib 60
2.46 Flyover 61
2.47 Wilripe 62
2.48 Wilicon 63
2.49 Brand 64

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 LIST OF CHARTS

Sr No. Name of Chart Page No.

5 Data Analysis & Interpretation 78
5.1 Age Group 79
5.2 Literacy Level 80
5.3 Land Holding 81
5.4 Type of Farming 82
5.5 Type of Irrigation 83
5.6 Cropping Pattern 84
5.7 Crop Grown 85
5.8 Knowledge about Brand SL 87
5.9 Packaging Size 88
5.10 Payment Mode 89
5.11 Farmer Behaviours 90
5.12 Market Share 91
5.13 source of Information 92

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1. INTRODUCTION

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 1. INTRODUCTION

1.1 Meaning and Concept of Agricultural marketing:

Agriculture fulfils the basic need of human kind by producing food. About a
century ago, farmer used to produce food commodities mostly for self-consumption or
for exchange with others (cash or kind) mostly in the same village or nearby places.
They were primarily self-reliant. But,now production environment has changed
considerably from self- reliance to commercialization. Technological advancement in
the form of high yielding varieties, use of fertilizers, insecticides, pesticides, farm
mechanization has led to a substantial increase in farm production and consequently
the larger marketable and marketed surplus. The improved production is accompanied
by the increasing urbanization, income, changing life style & food habits of the
consumers and increasing linkages with the overseas market. Today consumers are not
limited to rural areas where food is produced. Further, increasing demand for processed
or semi-processed food products requires value addition in the raw agricultural
produce. These developments require movement of food commodities from producer
to consumers in the form of value added products. Agricultural marketing brings
producers and consumers together through a series of activities and thus becomes an
essential element of the economy. The scope of agricultural marketing is not only
limited with the final agricultural produce. It also focuses supply of agricultural inputs
(factors) to the farmers.
Agricultural marketing refers to the process of buying and selling of agricultural
products, from the farm to the consumer. This includes all activities involved in the
production, transportation, processing, packaging, and distribution of agricultural
products. The aim of agricultural marketing is to ensure that farmers receive a fair price
for their products while providing consumers with a steady supply of quality
agricultural products. It also involves identifying market opportunities, developing
marketing strategies, and promoting agricultural products to potential buyers.
Agricultural marketing can be divided into two categories: primary and secondary.
Primary marketing involves the sale of agricultural products directly from the farm to
the consumer or through local markets. Secondary marketing involves the processing,
packaging, and transportation of agricultural products to reach distant markets.
Agricultural marketing also involves various intermediaries such as traders,
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processors, wholesalers, and retailers. These intermediaries help in the distribution of

agricultural products and provide services such as storage, grading, and transportation.
Efficient agricultural marketing requires the establishment of proper infrastructure
such as storage facilities, transportation networks, and communication systems. It also
requires the implementation of policies that support the development of agricultural
markets and the protection of farmers' interests.
Agricultural marketing refers to the process of buying and selling of agricultural
products, from the farm to the consumer. This includes all activities involved in the
production, transportation, processing, packaging, and distribution of agricultural
products. The aim of agricultural marketing is to ensure that farmers receive a fair price
for their products while providing consumers with a steady supply of quality
agricultural products. It also involves identifying market opportunities, developing
marketing strategies, and promoting agricultural products to potential buyers.
Agricultural marketing can be divided into two categories: primary and secondary.
Primary marketing involves the sale of agricultural products directly from the farm to
the consumer or through local markets. Secondary marketing involves the processing,
packaging, and transportation of agricultural products to reach distant markets.
Agricultural marketing also involves various intermediaries such as traders,
processors, wholesalers, and retailers. These intermediaries help in the distribution of
agricultural products and provide services such as storage, grading, and transportation.
Efficient agricultural marketing requires the establishment of proper infrastructure
such as storage facilities, transportation networks, and communication systems. It also
requires the implementation of policies that support the development of agricultural
markets and the protection of farmers' interests.

1.2 Definition of Agricultural Marketing:

The term agricultural marketing is composed of two words- agriculture and
marketing. Agriculture, generally means growing and/or raising of crops and livestock
while, marketing encompasses a series of activities involved in moving the goods from
the point of production to point of consumption. Many scholars have defined
agricultural marketing and incorporated essential elements of time, place, form and
passion utility.

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 Agricultural marketing is a process which starts with a decision to produce a
saleable farm commodity, involves all the aspects of market structure or system, both
financial and institutional, based on technical and economic considerations, and
includes pre- and post-harvest operations, assembling, grading, storage, transportation
and distribution

1.3 Importance of Study

Willowood group is a leading global manufacturer and distributor of

agrochemicals. Willowood is one of the leading companies in Agriculture, engaged in
the production of Insecticide, Fungicides, Herbicides, Surfactant, PGPS. Company is
intended to know the market research on Brand SL PGPS.
The project is undertaken in order to study the farmer’s behaviour towards the
use of Brand SL in Nashik and market potential of Brand SL. As well as to study the
marketing strategy of Willowood and its competitors. Study is also essential for
estimation of market share of Brand SL and factors to increase it.

1.4 Objectives
1. To study the market Potential of Brand SL.

2. To study the farmers behaviour towards the use of Brand SL.

3. To study the marketing strategy of Willowood and its Competitors.

4. To Estimate the market share of Brand SL (PGPS) of Willowood.

1.5 Scope
The study conducted in Nashik focused to know the Market Potential about
Brand SL (Willowood) and its competitors. The study helps company to study the
farmer’s behaviour towards the use of Brand SL. It will also help the company to know
the expectation of farmers for their product as well as the factor which can help to
increase the market potential. It also helps to study the Marketing strategy of
Willowood and what they need to adopt in order to strive in market. It helps to student
study market research and improve knowledge of marketing.

17
2.COMPANY PROFILE

18
 2. COMPANY PROFILE
2.1 INDUSTRIAL BACKGROUND

Logo:

Image 2.1: Company Logo

COMPANY OVERVIEW:
“WILLOWOOD GROUP IS A LEADING GLOBAL MANUFACTURER AND
DISTRIBUTOR OF AGROCHEMICALS.”
With over 25 years of experience and a loyal customer base in over 50 countries,
Willowoodis one of the most trusted names in agrochemicals today.
The group currently operates offices in India, USA, UAE, Hong Kong, China and
Kenya. Products include insecticides, herbicides, fungicides and plant growth
regulators. Willowoodplaces a strategic emphasis on innovation - driven solution,
using in-house R&D capabilities and a committed team of agronomists to fuel a
continuous pipeline of new products. Willowood started its operation in India in 2006
and since then, it has been one of the fastest growing company in the Indian
Agrochemical industry. Willowood has 3 manufacturing facilities and a state-of-the-
art R&D centre & GLP facility near Vadodara in Gujarat.

VISION

To sustainably feed the world’s growing population using research-based, integrated

solutions to crop protection.

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 AIM

We are committed to provide quality products with complete registration support

adhering to international standards to our customers.

VALUE

At Willowood, we pay personalized attention to each customer because we believe that

the keyto success of every business is delivering the right product to the customer at
the right place and time.

2.2 AWARDS & RECOGNITIONS

 Skoch Award (Gold Category),2019

 Winner of Best Innovation Technology Award, 2019 by PMFAI
 Bestowed with “Best Company from an Emerging Region” at Agrow Awards (2018)
in London, UK.
 Winner of best emerging company award, 2018 by PMFAI.
 India’s Small Giant Award in International SME Convention - 2018.
 MD of Willowood was honored with “Entrepreneur of the year Award” in 2017 by
Indian Achievers forum.
 Emerging Company Award in 2017 by Indian Achievers forum.
 Winner of the Leaders of Tomorrow Award, 2017 by ET Now.
 Winner of the top 100 SMEs in 2016 by India SME forum.
 Winner of the top 100 SMEs in 2015 by Dun and Bradstreet.

Image 1.2: Awards & Recognitions

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 2.3 ACCREDITATIONS

Image 2.3: Accreditations

2.4 OPERATIONS IN 6 COUNTRIES: CUSTOMERS IN OVER 50

COUNTRIES

Image 2.4: Operations in 6 Countries

21
 2.5 A SNAPSHOT OF INDIA OPERATIONS

Image 2.2: A Snapshot of India Operations

WILLOWOOD PRODUCT PORTFOLIO

Image 2.6: Willowood Product Portfolio

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 2.6 COMPANY PRODUCTS
A) INSECTICIDE:
1. EXOTICA:

Image 2.3: Exotica

Active Ingredient:
Cartap Hydrochloride 4% + Fipronil 0.5% CG
Mode of Action:
Systemic, Contact and Stomach Action
Site of Action:
Acts on the nervous system of insects that cause paralysis, starvation anddeath.
Features / Advantage / Benefits:
 EXOTICA is a patented product developed by Willowood.
 EXOTICA is a Broad-Spectrum Insecticide
 EXOTICA is a premix combination chemistry having synergistic effect.
 EXOTICA is a Capsulated Granule formulation.
 EXOTICA has Phyto-tonic effect.
 EXOTICA offers quick & longer Protection.
 EXOTICA is a blue triangle (Safer) product.
Dose:
8 Kg/ acre
Time of Application:
 20-30 DAT in case of transplanted rice
 40-50 DAS in case of direct seeded rice

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 Label claim in progress:
Early shoot borer in sugarcane crop.
Recommendations as per Label Claim:

Table 1.1: Recommended as per the Label claim of Exotica

2. INOVEXIA:

Image 2.4: Inovexia

Active Ingredient:
Imidiacloprid 6% + Lambda Cyhalothrin 4% SL
Mode of Action:
Systemic / Contact & Stomach / Translaminar
Site of Action:
Acts as an antagonist by binding to postsynaptic nicotinic receptors in the central
nervous system and disturbs the function of neurons by interaction with the sodium
channel.
Features / Advantages / Benefits:
 INOVEXIA is a patented product developed by Willowood.
 INOVEXIA is a Broad-Spectrum Insecticide. It controls major sucking & chewing
 insects.
 INOVEXIA gives quick & long protection

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 INOVEXIA is a premix combination chemistry having synergistic effect.

 INOVEXIA is a Soluble Liquid Formulation having high solubility & rapid absorption
 INOVEXIA is a Safe Solvent Chemistry.
Label Claim in progress:

Table 2.2: Recommended as per the Label claim of Inovexia

Approved Label Claim:

Table 2.3: Approved Label claim of Inovexia

3. DELTROM

Image 2.5: Deltrom

Active ingredient:
Deltamethrin 11 % EC
Features:
 DELTROM is a broad-spectrum insecticide.
 DELTROM has Knockdown effect on insects.
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 DELTROM is compatible with other insecticides too.

Dose:
125 ml
Label claim:

Table 2.4: Label Claim of Deltrom

4. PACEMAKER:

Image 2.6: Pacemaker

Active ingredient:
Pymetrozine 50 WG
Features:
 PACEMAKER is an amazing insecticide to control BPH & WBPH of rice crop.
 PACEMAKER paralyses the insects and restricts their movement & sucking.
 PACEMAKER also reduces the egg laying capacity of insects
Recommendation as per label claim:
Recommended in Rice crops to control following insects.
 BPH (Brown Plant Hoppers)
 WBPH (White backed Plant Hoppers)
Dose:
120 gm / acre at early infestation of BPH /WBPH

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 Label claim:

Table 2.5: Label Claim of Packmaker

5. ANTENNA:

Image 2.7: Antenna

Active ingredient:
Acetamiprid-20 % SP
Features:
 ANTENNA is a systemic insecticide.
 ANTENNA controls sucking pest like aphids, jassids & whitefly in various crops like
cotton, rice, cabbage, okra, chilli.
Dose:
40-50 gm/acre
Label claim:

Table 2.6: Label Claim of Antenna

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 6. WILBREAK:

Image 2.8: Wilbreak

Active ingredient:
Fenobucarb 50% EC
Features:
 BREAK is a broad spectrum fast acting insecticide having contact, stomach and
ingestion action.
 BREAK is extensively used to control Brown Plant Hoppers and Green Leaf
Hoppersin rice crop.
Dose: 600 ml/acre
Label claim:

Table 2.7: Label Claim of Wilbreak

7. EMACTO:

Image 2.9: Emacto

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 Active ingredient:

Emamectin benzoate 5 % SG

Features:

 EMACTO is a larvicide with stomach action.

 Affected larva becomes paralyzed and stops feeding and dies within 2-4 days.

 EMACTO controls larval instars by contact activity in cotton, Okra, Cabbage, Chilli,
Brinjal, Redgram, Chickpea, Tea and Grapes.
Dose:

80-100 gm/ Acre

Label claim:

Table 2.8: Label Claim of Emacto

8. LEOPARD:

Image 2.10:
Leopard
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 Active Ingredient:

Imidacloprid 70 % WG

Features:

 LEOPARD 70 WG is a highly systemic insecticide and acts on central nervous system.

 LEOPARD 70 WG has a long residual effect on pests.

 LEOPARD 70 WG is effective against wide range of sucking pests like Jassids, Aphids,
Thrips in crops like Cotton, Okra, Cucumber and BPH, WBPH in Rice.
Dose:

12-14gm / acre

Label claim:

Table 2.9: Label Claim of Leopard

9. SUNNY CLASSIC:

Image2.11: Sunny Classic

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 Active ingredient:

Lambda Cyhalothrin 4.9% CS

Features:

 SUNNY CL ASSIC is a new generation photostable synthetic pyrethroid insecticide.

 SUNNY CLASSIC has a contact and stomach action giving rapid knockdown effect.

 SUNNY CLASSIC is recommended for bollworms in cotton, Stem borer, leaf folders
in Rice, Shoot & Fruit borer in Brinjal / Okra / Tomato, Thrips, Pod borer in chilli,
Stem fly & Semilooper in soybean, Thrips in Grapes.
Dose: 200 ml/acre

Label claim:

Table 2.10: Label claim of Sunny Classic

10.TAURATE:

Image 2.12: Taurate

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 Active Ingredient:

Thiamethoxam 75%SG

Mode of Action:

Contact, Stomach & Systemic Action

Site of Action:

Agonist of the nicotinic acetylcholine receptor, affecting the synapses in the insect
centralnervous system.
Features / Advantage / Benefits:

 TAURATE is 2nd generation Neonicotinoid molecule.

 TAURATE is a Broad-Spectrum Insecticide.

 TAURATE has high Solubility & Rapid Absorption.

 TAURATE has High Rain fastness.

 TAURATE gives quick & long protection.

 TAURATE is blue triangle product hence it is a Safer Chemistry.

Approved Label Claim:

Table 2.11: Label claim of Taurate

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10. WILLOXAM:

Image 2.13: Willoxam

Active ingredient:
Thiamethoxam 25% WG
Features:
 WILLOXAM is a broad-spectrum systemic insecticide for controlling wide range
ofsucking insects.
 WILLOXAM is readily absorbed and translocated in plant tissues.
 WILLOXAM acts on central nervous system of insect causing irreversible blockage.
 WILLOXAM controls aphids, jassids, whitefly, hoppers, thrips in different crops
likeCotton, Okra, Mango, Rice, Brinjal, Tomato etc.
Dose:
40 – 80 gm/acre depending on pest incidence & resistance factor in different crops.

Label claim:

Table 2.12: Label claim of Willoxam

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 11. WILLOXAM FS:

Image 2.14: Willoxam FS

Active ingredient:
Thiamethoxam 30% FS
Features:
 WILLOXAM-FS is a broad-spectrum systemic insecticide that can controls wide
rangeof sucking pests & soil insects by seed treatment in different crops.
 WILLOXAM-FS is readily absorbed by seed coat.
 WILLOXAM-FS controls early infestation of aphids, jassids & white fly in cotton, stem
fly of maize, termites in wheat, jassids in okra, green hoppers in paddy, stem fly of
soybean,
 and thrips of chilli.
Dose & method of use:
10 – 20 ml / kg seed. Mix the required dose with equal amount of water and spread
over theseed.

Label Claim:

Table 2.13: Label claim of Willoxam FS

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 12. WILJOSH:

Image 2.15: Wiljosh

Active ingredient:

Pyriproxyfen 10% + Bifenthrin 10% EC

Features:

 Strongest insecticide to control Whitefly.

 WILJOSH is a combination of an Insect Growth Regulator & Pyrethroid.

 WILJOSH controls all stages of Whitefly.

 WILJOSH suppresses embryogenesis and inhibit metamorphosis and reproduction.

 WILJOSH prevents development of eggs.

 WILJOSH prevents development of nymphs into adulthood.

 WILJOSH prevents reproduction of adult insects.

 WILJOSH also have knock down effect on adult white fly.

 WILJOSH controls nymph & adult stages of White fly.

Dose:

250 ml per Acre as per label claim

Best result was seen at dose of 400 ml per acre in internal development trials.

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 Label claim:

Table 2.14: Label claim of Wiljosh

12. WILFLY:

Image 2.16: Wilfly

Active ingredient:

Pyriproxyfen 10% EC

Features:

 Unique insecticide to control Whitefly in Chilli & Cotton.

 Wilfly is an Insect Growth Regulator.

 Wilfly offers good control of Whitefly.

 Wilfly supresses embryogenesis and inhibits metamorphosis and reproduction.

 Wilfly prevents development of eggs.

 Wilfly prevents development of nymphs into adulthood.

 Wilfly prevents reproduction of adult insects.

 Wilfly is a safer insecticide.

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 Dose & method of use:

200 ml per Acre as per label claim

Best result was seen at dose of 400 ml per acre in internal development trials.

Label claim:

Table 2.15: Label claim of Wilfly

B) FUNGICIDES:
1. VALXTRA:

Image 2.17: Valxtra

Active Ingredient:
Hexaconazole 5% + Validamycin 2.5% SC
Biochemistry:
Valxtra is a systemic fungicide and non-systemic antibiotic. It is used for the control
of wide range of fungi and bacteria. It is both protective & curative innature.
Mode of Action:
Fungi:
It has dual mode of action. It causes abnormal growth of hyphae at the tips, followed
by cessation of further growth and development of mycelium of fungi. It stop the
37
 synthesis of Lipid, Sterols & other cell membrane components that leads to decrease
the ATP synthesis followed by cell death.
Bacteria:
It inhibits DNA and protein synthesis that leads to disrupted cell wall and death of
bacteria.

Features / Advantages / Benefits:

 VALXTRA is a patented product developed by Willowood.
 VALXTRA is a Broad-Spectrum Fungicide cum Antibiotic.
 VALXTRA is based on BAB Chemistry. It controls bacteria and fungi belonging
to Ascomycetes & Basidiomycetes.
 VALXTRA is a premix combination chemistry having synergistic effect.
 VALXTRA is a Suspension Concentrate formulation. It gives better & fast result.
 VALXTRA has phyto-tonic effect on crops.
 VALXTRA offers quick & long Protection.
 VALXTRA is a safe chemistry (blue triangle).
Dose:
 400 ml/ acre in 200 lts of water
 Spray may be repeated if required, at an interval of 15 days.
Approved Label claim:

Table 2.16: Label Claim of Valxtra

2. CARMEL:

Image 2.22: Carmel

38
 Active ingredient:
Carbendazim 12% + Mancozeb63% WP
Features:
 CARMEL is a broad spectrum systemic & contact fungicide with protective &
curativeaction.
 It can be used as tuber dip and foliar sprays/seed treatment / nursery/soil drenching.

 Carbendazim 12% + Mancozeb 63% is effective against Tikka & rust of Groundnut,
black scruf of potato, Early & late blight of Potato, Downy & Powdery mildew in
Grapes, Anthracnose of grapes, Powdery mildew, Anthracnose in Mango, Blister
blight, grey blight, red rust die back & black rot of Tea.
 CARMEL provides Mn & Zn nutrition to crops and yields phytotonic effect.
Dose:
 200- 300 gm /acre depending on crop and its stage.
Label Claim:

Table 2.17: Label Claim of Carmel

3. LAYBY:

Image 2.18: Layby

Active ingredient:
Cymoxanil 8% + Mancozeb 64% WP
Features:
 LAYBY is a systemic and contact action fungicide that controls wide range of
diseases in different crops.
39
 LAYBY is preventive as well as early curative fungicide.
 Its kick back action controls disease, even if infection has initiated 2-3 days earlier,
though prophylactic application is advised.
 LAYBY is recommended to control Downy mildew of grapes, Late blight of Potato
&Tomato.

Dose:
600 gram/ acre in 200 lts of water.

Label Claim:

Table 2.18: Label Claim of Layby

4. MYWILL:

Image 2.19: Mywill

Active ingredient:
Myclobutanil 10% WP
Features:
 MYWILL is a broad-spectrum fungicide that controls scab in apple, powdery
mildew in grapes and leaf spot, die back & powdery mildew in chilli.
 MYWILL is a preventive, curative and eradicative fungicide.
Dose:
 40 gm / 100 lts of water
Label Claim:

40
 Table 2.19: Label Claim of Mywill

5. THEME:

Image 2.20: Theme

Active ingredient:
Thiophanate Methyl 70% WP
Features:
 THEME is a highly efficient, broad spectrum, low residual systemic fungicide
 THEME is absorbed by both leaves & roots. It has protective & curative action.
 THEME controls wide range of fungal diseases.
Dose: 250-300 gm / acre.
Label Claim:

Table 2.20: Label Claim of Theme

Thiophanate Methyl 70% WP also controls Powdery Mildew, Anthracnose & Rust of
Grapes.

41
6. WILSTRONG:

Image 2.21: Wilstrong

Features:
WILSTRONG is a broad spectrum contact & systemic fungicide that controls fruit
rot in chilli and early & late blight in potato.
Dose:
200-400 gm / acre in 200 lts of water
Label Claim:

Table 2.21: Label Claim of Wilstrong

7. WILPOWER:

Image 2.22: Wilpower

Active ingredient:
Validamycin 3% SL

42
 Features:
 WILPOWER is an antifungal preparation and antibiotic compound.
 WILPOWER is an effective antibiotic for the control of sheath blight of rice crop.
 WILPOWER has low mammalian toxicity and hence a safe antibiotic.
Dose:
400 ml / acre in 200 lts of water.

Label Claim:

Table 2.22: Label Claim of Wilpower

8. WILCORE:

Image 2.23: Wilcore

Active ingredient:
Difenoconazole 25% EC
Features:
 WILCORE is a broad-spectrum systemic fungicide that controls wide range of
diseases in different crops.
 WILCORE is preventive, curative and antisporulent in action.
 WILCORE extends protection to emerging leaves.
Doses:
 15 ml /100 lts of water in scab of apple.
 50 ml /100 lts of water in sheath blight of paddy.
43
 50 ml /100 lts of water die back & fruit rot of chilli.
 30 ml /100 lts of water Anthracnose & powdery mildew of grapes.
 Difenconazole 25% EC also controls blight and powdery mildew of cumin @
50ml/100 lts of water.
 Difenconazole 25% EC also controls Purple Blotch of onion and fruit rot of
pomegranate.

Label Claim:

Table 2.23: Label Claim of Wilcore

9. WILTRY:

Image 2.24: Wiltry

Active ingredient:
Tricyclazole 75% WP
Features:
 WILTRY is systemic fungicide that gets rapidly absorbed & translocated.
 WILTRY provides best control on all types of blast disease in rice.
 WILTRY helps to improve grain quality, shine & yield significantly.
 It is compatible with commonly used pesticides except alkaline compounds.
Dose:
120 gm/acre.

44
 Label Claim:

Table 2.24: Label Claim of Wiltry

10. WILSULF:

Image 2.25: Wilsulf

Active ingredient:
Sulphur 80% WP
Features:
 WILSULF is a contact fungicide, that controls diseases in different crops.
 WILSULF is recommended to control of Powdery mildew disease in Cumin, Mango,
Cowpea, Guar, Pea, Grapes and Scab of Apple.
Dose:
1.0 kg per acre
Label Claim:

Table 2.25: Label Claim of Wilsulf

45
C) HERBICIDE:
1. CLODEXO:

Image 2.26: Clodexo

Active Ingredient:
Clodinafop-Propargyl 15% in Dry Flowable formulation
Mode of Action:
CLODEXO belongs to Aryloxyphenoxypropionate group. The active ingredient along
with cloquintocet-mexyl (safener) are absorbed through the leaves and shoots of
actively growing weed plants, rapidly translocate in system and accumulate in the
meristematic tissues.
Features / Advantages / Benefits:
 CLODEXO is a Patent product of Willowood
 CLODEXO in highly dispersible due to its Dry Flowable formulation.
 CLODEXO is a post emergence, selective and contact herbicide to control
Phalaris minor (Narrow Leaf Weed)
 CLODEXO does not have side effect on Wheat crop as well as on follow crops.
 CLODEXO is safer to soil & environment.
Recommendation as per label claim:
To control Phalaris minor (Narrow Leaf Weed) in wheat crop.
Label claim under trial:
Narrow leaf weeds in Pea & Onion crops
Dose:
 160 gm per acre in 120-200 lts of water.
 For best result apply between 35-45 days when majority of grass weeds have
emerged & are at 3-4 leaf stage.

46
 Table 2.26: Label Claim of Clodexo

2. WILGOLD:

Image 2.27: Wilgold

Active Ingredient:
Bispyribac Sodium 10% w/v SC (Systemic Herbicide)
Mode of Application:
Prior to herbicide application the field should be drained and reflooded within one
day after application. Water should be maintained atleast for 10 days post application
Features / Advantage / Benefits:
 Post Emergent, Broad Spectrum systemic herbicide for all types of Rice cultivation
i.e. direct sown rice, rice nursery and transplanted rice.
 Controls major grasses, sedges and broad leaf weeds of rice.
 Offers a wide application window from 2-5 leaf stages of weeds.
 Need based application only when the weeds emerge
 Quick absorption and results are unaffected even if it rains after 6 hours of
application
Dose: 80-120 ml / acre

47
 Approved Label Claim:

Table 2.27: Label Claim of Wilgold

3. WILFIT XTRA:

Image 2.28: Wilfit Xtra

Active ingredient:
Pretilachlor 37% EW
Features:
 WILFIT EXTRA is a selective broad spectrum pre-emergent herbicide for control of
grasses, sedges and some broad leaf weeds in transplanted rice.
 WILFIT EXTRA is rapidly taken up by roots of germinating weeds, which die
shortlyafter emergence due to inhibition of cell division.
Dose: 600 - 750 ml/acre.
Label Claim:

Table 2.28: Label Claim of Wilfit Extra

48
 4. SMS:

Image 2.29: SMS

Active ingredient:
Metsulfuron Methyl 20 % WP
Features:
 SMS is a systemic post emergent selective herbicide for wheat crop. It controls
broadleaf weeds in wheat, Rice & sugarcane.
 SMS gets translocated to the growing points to control the weeds.
 SMS has a longer soil residual property to control next flush of broad leaf weeds.
Dose:
8 gm/acre in wheat crop
Label Claim:

Table 2.29: Label Claim of SMS

49
 5. PATRIOT:

Image 2.30: Patriot

Active ingredient:
Imazethapyr-10 % SL
Features:
 PATRIOT is broad spectrum, early post emergent herbicide for the control of
broadleaf weeds and narrow leaf weeds in Soybean & groundnut crop.
Dose:
Patriot 300 ml+Wilboost 300 gm+Wilspread 225 ml with 150 ltr of water
Label Claim:

Table 2.30: Label Claim of Patriot

6. WILQUAT:

Image 2.31: Wilquat

50
 Active ingredient:

Paraquat Dichloride 24% SL

Features:
 WILQUAT is a non-selective, post emergence broad spectrum herbicide.
 WILQUAT desiccates the weed plants with rapid action.
 WILQUAT becomes bio-logically inactive upon contact with soil hence no
residualactivity.
Dose: 0.8-1.0 lt/acre in between the rows of crops/plantation.
Label Claim:

Table 2.31: Label Claim of Wilquat

7. WILFOP:

Image 2.32: Wilfop

Active ingredient:
Clodinafop-Propargyl 15% WP

51
 Features:
 WILFOP is a post emergent Selective weedicide for wheat.
 WILFOP effectively controls narrow leaf weeds like canary grass & wild oats in
wheat crop.
 WILFOP does not control any broad leaf weeds.

Dose:
160 gm to be sprayed as 10 knapsack tanks per acre.
Label Claim:

Table 2.32: Label Claim of Wilfop

8. HALOWIL:

Image 2.33: Halowil

Active ingredient:
Haloxyfop R Methyl 10.5% EC
Features:
 HALOWIL is Soybean Herbicide to control Grassy (Monocot) Weeds.
 HALOWIL is a post-emergence herbicide applied 15-20 days after sowing.
 HALOWIL is systemic in action and provides superior control of key grasses
withdesirable crop safety.
 HALOWIL is safer to dicot crops with no phytotoxic effect.
Dose:

52
 400 ml per acre with 200 lts of water
Time of Application:
Excellent grassy weed control at 2-3inch size (15-20 days).

Label Claim:

Table 2.33: Label Claim of Halowil

9. WILSUPER:

image 2.34: Wilsuper

Active ingredient:
Fenoxaprop-p-ethyl 9.3% EC
Features:
 WILSUPER is a selective grass herbicide.
 WILSUPER controls narrow leaf weeds in Soybean, transplanted rice, black gram
andcotton.
Mode of Action:
 It inhibits the synthesis of fatty acids in young growing cells of Meristematic
tissuesthat leads to death of the weeds.
Dose:
 400-500 ml per acre in Soybean at 15-20 DAS
 250 ml per acre in transplanted Rice at 10-15 DAT

53
 250-300 ml per acre in Black gram at 15-20 DAS
 300 ml per acre in Cotton at 20-25 DAS

Label Claim:

Table 2.34: Label Claim of Wilsuper

10. OCTAVIA CLASSIC:

Image 2.35:
Octavia Classic

Active ingredient:
Pendimethalin 38.7% CS
Features:
 OCTAVIA CLASSIC is a selective preemergent herbicide used to control most
annualgrasses and certain broadleaf weeds in cotton, Chilli and Onion.
 OCTAVIA CLASSIC acts by disrupting cell division and cell elongation in shoot
androot
Dose: 700 ml / acre.

54
 Label Claim:

Table 2.35: Label Claim of Octavia Classic

D) PGPS:
1. WILBOND:

Image 2.36: Wilbond

Active Ingredient:
6- Deoxotyphasterol & Castasterone 0.05% DFBotanical bactericide: 0.5% w/w
Botanical viricide: 0.2% w/w
Mode of Action:
Wilbond is a precursor chemistry, nanotechnology-based 8th generation product. It
works onOxidative and Hydroxylation mechanism.
Features / Advantages / Benefits:
 Wilbond is a nanotechnology based, 8th generation product.
 Wilbond improves immunity against biotic and abiotic stress.
 Wilbond enhances the immunity of the crop towards bacterial & viral diseases by
inhibiting enzymatic activities leading to irreversible damage to bacterial & viral cell
55
 membrane.

 Wilbond helps in development of root system and enhances uptake of water

and nutrients.
 Wilbond stimulates the reproductive system and enhances flowering. It also
developsthe female organs in flower.
 Wilbond enhances pollination and thus convert flowers to fruits.
 Wilbond reduces flower & fruit dropping.
 Wilbond helps in Chlorophyll synthesis which makes the plant green and enhance
fruit shining.
 Wilbond helps in photosynthesis which enhance size, shape and quality of fruits
&vegetables.
 Wilbond improves plant health.
Dose:
30 gm per acre
Time of Application:
 Vegetative and reproductive stages.
 Wilbond can be used along with pesticides.

2. BRAND GR PLUS:

Image 2.37: Brand GR

Active Ingredient:
Campesterol & Stigmasterol

56
 Mode of Application:
Soil application through broadcasting method
Features / Advantages / Benefits:
 BRAND GR is recommended by SAUs/ ICAR institutions.

 BRAND GR is a Natural Bio-Stimulant that stimulates the bio-chemical/

physiologicalactivities for overall growth of the plant.
 BRAND GR is a soil conditioner and strengthens soil - root bonding.
 BRAND GR improves water holding capacity of the soil.
 BRAND GR helps maintaining soil pH (6.5 -7.0) and facilitates absorption of
nutrients.
 BRAND GR improves seed germination via the improved Cation Exchange
Capacity(CEC) level of soil.
 BRAND GR enhances uptake of nutrients more efficiently by increased
permeabilityof plant membranes.
 BRAND GR increases fertilizer efficacy by restricting leaching.
 BRAND GR stimulates root development.
 BRAND GR promotes robust tillering in cereal crops for higher yield.
 BRAND GR ensures Quality and Marketable Yield
Dose:
4-8 Kg/ acre
Time of Application
 0-45 days after sowing / transplanting.
 An early application of Brand GR will give better results.

3. BRAND:

Image 2.38: Brand

57
 Active Ingredient:
Campesterol & Stigmasterol

Mode of Application:
Foliar application. It may be used along with pesticides.
Features / Advantages / Benefits:
 BRAND SL is recommended by SAUs/ ICAR institutions.
 BRAND SL is a Natural Bio-Stimulant that stimulates the bio-chemical /
physiologicalactivities for overall growth of the plant.
 BRAND SL helps in development of lateral buds to promote branches.
 BRAND SL helps in Chlorophyll synthesis to promote greenness in plants.
 BRAND SL restricts flower & fruit dropping.
 BRAND SL regulates the development of flowers and maintain male / female
flowersratio.
 BRAND SL regulates the pollination & fertilization for fruit setting.
 BRAND SL promotes uniform size & weight of the fruits / Pods / Grains.
 BRAND SL provide immunity against stress condition.
 BRAND SL enhances crop vigor & crop yield
 BRAND SL ensures Quality and Marketable Yield
Dose:
1 ml per ltr of water
Time of Application
 First spray before flowering stage
 Second spray at Fruiting / ear head formation stage
 In vegetable crops spray can be repeated after every picking.

58
 4. WILBLOOM:

Image 2.39: Wilbloom

Active ingredient:
Gibberellic Acid 0.001% L
Features:
 A compulsory Phyto-hormone for vegetative growth.
 WILBLOOM controls cell division, enlargement & flowering in crops.
 WILBLOOM promotes the transition between vegetative and reproductive growth
andalso required for pollen function during fertilization.
Recommendation as per label claim:
 Vegetables: Branches / Flowering
 Fruits: Fruit size
 Sugarcane: Stem elongation
 Paddy: For better quality yield
Crops under trial:
Fodder crops: Vegetative Growth / Multi-cut
Dose:
450 ml (For Brinjal & Okra)

59
 Label Claim:

Table 2.36: Label Claim of Wilbloom

5. WILGIB:

Image 2.40: Wilgib

Active ingredient:
Gibberellic Acid Technical 90%
Features:
 A Trusted Product for vegetative growth, Flowering & Fruit setting.
 WILGIB controls cell division, enlargement & flowering in crops.
 WILGIB promotes the transition between vegetative and reproductive growth and
also required for pollen function during fertilization.

60
 Recommendation and Dose:
 Vegetable (Brinjal): 10-50 PPM
 Fruit (Grapes): 10-50 PPM
 (10 PPM: 1 gram in 100 lts of water)
Label Claim:

Table 2.37: Label Claim of Wilgib

6. FLYOVER:

Image 2.41: Flyover

Active Ingredient:
Triacontanol 0.1EW
Features:
 FLYOVER is a PGR and an effective metabolic activator.
 FLYOVER is used for enhancing the vegetative growth in different crops.
 FLYOVER gets absorbed through leaves and increases cell division,
photosynthesisand plant vigor.

61
 Dose:
100 ml / acre
Label claim:

Table 2.38: Label Claim of Flyover

7. WILRIPE:

Image 2.42: Wilripe

Active ingredient:
Ethephon 39% SL
Features:
WILRIPE helps in inducing flowering, ripening, enlarging fruit size and increasing
yield. Application in Mango: a) For breaking alternate bearing and to increase
yield, 5 sprays arerecommended. 1st spray in mid-October or early November &
subsequent sprays at fortnightlyinterval @ 200 ppm.
b) For flower induction in juvenile mango, 5 sprays are recommended at weekly
intervalcommencing from early November @ 1000 ppm.
Application in Tomato: For uniform ripening post-harvest dip treatment on fruits @
2500 ppm.

62
 Application in Pomegranate: Defoliation for better flowering and fruit yield (One
spray around 1 month before Mrig-bahar (Jun-July) / Hast-bahar (Oct -Nov) / Ambe-
bahar (Dec-Jan) @1000-1250 ppm.
Label claim:

SURFACTANT:

Table 2.39: Label Claim of Wilripe

E) SURFACTANT
1. WILICON:

Image 2.43: Wilicon

Wilicon is a high quality, new generation, silicon based non-ionic surfactant which
enhances the efficacy of pesticides to control insect, diseases and weed infestation.
Features / Advantages / Benefits:
 Wilicon is a high-quality emulsifying & dispersing agent, which helps in dissolving
pesticides (oil based) into water. An atom of Wilicon has a unique structure. Its head is
hydrophilic in nature which attracts water molecules and its tail is lipophilic which
attracts molecules of pesticides (oil based) and binds molecules of water & pesticides

63
 properly.
 Wilicon is a super wetting and spreading agent which reduces surface tension and
ensures thorough coverage of droplets across the leaf surface. It reduces runoff loss of
agrochemicals.
 Wilicon is a super sticking agent. It binds the agrochemical on the leaf surface and
ensures total protection.
 Wilicon is a super penetrating agent as it ensures rapid absorption and translocation of
agrochemicals. It improves rain fastness and provides quick and long control.
 Wilicon is a high quality, silicon-based surfactant hence it gives better results in
comparison to other surfactants.
Dose:
 0.35 ml per lt of water
 5 ml per spray pump (15 lts of water)
 70 ml per drum (200 lts of water)

Mode of Application:
It is advisable to use Wilicon with agrochemicals for better results.
Caution:
Mix Wilicon after making solution of the agrochemicals or mix Wilicon directly in
the spraytank after filling it with spray solution.

FOCUS PRODUCT:

Image 2.44: Brand

Active Ingredient:
64
Campesterol & Stigmasterol

Fig: Campesterol
Campesterol is a member of phytosterols, a 3beta-sterol, a 3beta-hydroxy-Delta(5)-
steroid anda C28-steroid. It has a role as a mouse metabolite. It derives from a
hydride of a campestane. Formula: C28H48O
Molar Mass: 400.68 g/mol

Food Source: Many vegetables, fruits, nuts, and seeds contain campesterol, but in
low concentrations. Banana, pomegranate, pepper, coffee, grapefruit, cucumber, onion,
oat, potato, and lemon grass (citronella) are few examples of common sources
containing campesterol at roughly 1–7 mg/100 g of the edible portion.

Fig: Stigmasterol
Stigmasterol is a 3beta-sterol that consists of 3beta-hydroxystigmastane having double
bonds at the 5,6- and 22,23-positions. It has a role as a plant metabolite. It is
a 3beta-sterol, a stigmastane sterol, a 3beta-hydroxy-Delta(5)-steroid and a member of
phytosterols. It derives from a hydride of a stigmastane.
Formula: C29H48O
Molar Mass: 412.69 g/mol
Food Source: Stigmasterol is found in the fats and oils of soybean, calabar bean and
65
 rape seed, as well as several other vegetables, legumes, nuts, seeds, and unpasteurized
milk.

Mode of Application:
Foliar application. It may be used along with pesticides.
Features / Advantages / Benefits:
 BRAND SL is recommended by SAUs/ ICAR institutions.

 BRAND SL is a Natural Bio-Stimulant that stimulates the bio-chemical /

physiologicalactivities for overall growth of the plant.
 BRAND SL helps in development of lateral buds to promote branches.

 BRAND SL helps in Chlorophyll synthesis to promote greenness in plants.

 BRAND SL restricts flower & fruit dropping.

 BRAND SL regulates the development of flowers and maintain male / female

flowersratio.
 BRAND SL regulates the pollination & fertilization for fruit setting.

 BRAND SL promotes uniform size & weight of the fruits / Pods / Grains.

 BRAND SL provide immunity against stress condition.

 BRAND SL enhances crop vigour & crop yield

 BRAND SL ensures Quality and Marketable Yield

Dose:
1 ml per ltr of water
Time of Application
 First spray before flowering stage
 Second spray at Fruiting / ear head formation stage
 In vegetable crops spray can be repeated after every picking.

66
67
3. REVIEW OF LITERATURE

68
 3. REVIEW OF LITERATURE

1. Indian Agricultural Marketing: Shakeel-Ul-Rehman, M.Selvaraj, M.Syed

Ibrahim
Agriculture in India has directly or indirectly continued to be the source of livelihood
to majority of the population. Indian agriculture has seen a lot of changes in its
structure. India, predominantly an agricultural economy, has healthy signs of
transformation in agriculture and allied activities. India has seen agriculture as a
precious tool of economic development as other sectors of production depend on it.
Efficient backward and forward integration with agriculture has led to globally
competitive production system in terms of cost and quality. Cooperatives seem to be
well positioned to coordinate product differentiation at the farm level and to integrate
forward into value added processing activities.. Indian agriculture can be balanced and
made efficient through proper and better management practices. The present study
brings out past and present scenario of agricultural marketing prevailing in India, its
challenges and future recommendations. Moreover the opportunities provide by

agricultural marketing should be tapped effectively by the marketers.

2. A Study on Modernizing Marketing and Sales Potential: A Literature Review:

Shivika Anand
A review of literature on marketing and sales potential was made to determine the
organisation capabilities in the market. Organisations always try to develop a strong
brand which sustained growth in the market. This requires a transformation in current
strategies and policies. Leaders play a crucial role in plan strategies according to
uncertain environment and market. The literature review demonstrates the technique
of modernizing the sales and marketing potential by plan and control, build trust in
team, fast result, stimulate the organisation, training and deep rooted organisation
culture. The discussion of issue of transformation and challenges related to sales and
marketing is also identified in the literature to present the gap in marketing that needs
to address with effective sales practices. Finally, the review provides directions for the
further research in the field.

69
3. Market innovation: A literature review and new research: Raasch, Lee, Spaeth,
& Herstatt
As a result, a rich and diverse literature has emerged that has uncovered valuable
insights on the nature of market innovation. However, the diversity in terminology,
theoretical perspectives, and empirical contexts suggests that this literature is also
fragmented and characterized by significant conceptual ambiguity. While this is not
uncommon in new research fields where shared sets of concepts and goals are yet to
be established (Raasch, Lee, Spaeth, & Herstatt, 2013), the fragmentation and
complexity of the market innovation literature has made research in this area less
cumulative than it could have been, thereby hampering theory development. Against
this backdrop, the purpose of this article is to provide a review of the literature and
reveal the underlying structure of the field of market innovation, identify distinct
research streams, and uncover major shifts in perspectives.

4. Impact of Plant Growth Regulators to Development of the Second-Generation

Energy Crop Miscanthus giganteus Produced Two Years in Marginal Post-
Military Soil Valentina Pidlisnyuk, Tatyana Stefanovska, Olexander Zhukov,
Artem Medkow, Pavlo Shapoval, Vitalii Stadnik and Martyn Sozanskyi
The impact of the plant growth regulators (PGRs) Stimpo, Regoplant, and Charkor on
the production of the second-generation energy crop Miscanthus giganteus on
marginal post- military soil was investigated during two vegetation seasons. The land,
previously a tank training polygon, has not been in use since 1990 and has become
marginal. Biological parameters (stem, shoot, and root lengths) and dry biomass values
were evaluated in relation to the applied treatments. The multivariate general linear
model (M-GLM) results showed a positive influence of Charkor on M. giganteus
development; the effect was markedly higher in the second year of vegetation. The
impact of Stimpo and Regoplant was less noticeable; nevertheless, certain
combinations of treatments showed satisfactory results. The M-GLM approach
detected the inter-influence of the main factors of the production process, i.e., PGRs,
soil, and year of growing. The results showed the predominant influence of year, PGRs
and combined factor PGRs year on the biological parameters; the other studied factors
and their combinations were not as effective. Further research should focus on
verifying the field-scale results for the M. giganteus plantation established in a post-
military area and compare the lab and field studies.

70
5. Causes and control of flower drop in fruit crops- Arun Singh, Esha Singh,
Ashutosh Chaudhary, Shifa Rayeen
The Yield of fruit tree crops are determined with the aid of using flowering efficiency
and successive fruit set from the one’s flowers. Many factors of the abscission manner
were reviewed with inside the past but in this review, we discussed the causes and
control of flower drop in fruit trees. Abscission has been defined as the natural process
of detachment of parts of a plant from the main body of the plant. In other words, we
can say that it is a natural feature or characteristics of plant development which
incorporates the loss of fruit, leaves, sepals, stamens, petals, style and flowers.
Numerous studies have shown that the various causes of fruit drop that highlights the
high Abscisic acid (ABA) content and low Indole-3-acetic acid (IAA) and low deliver
of photosynthate and improper Nitrogen application, improper fertilization, Auxin
deficiency, heavy crop load. The reduction of this problem has been successfully
controlled through the application of some plant growth hormones including GA3 with
Zn and ethylene and 1-MCP.

71
4. RESEARCH METHODOLOGY

72
 4. RESEARCH METHODOLOGY
4.1 RESEARCH METHODOLOGY INTRODUCTION

Research Methodology is the systematic, theoretical analysis of the methods applied

to a field of study. It comprises the theoretical analysis of the body of methods and
principles associatedwith a branch of knowledge. Typically, it encompasses concepts
such as paradigm, theoreticalmodel, phases and quantitative or qualitative techniques.

A methodology does not set out to provide solutions - it is, therefore, not the same
as a method. Instead, a methodology offers the theoretical underpinning for
understanding which method, set of methods, or best practices can be applied to
specific case, for example, to calculate a specific result.

Research in common parlance refers to a search for knowledge. Once can also
define research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation. The Advanced
Learner’s Dictionary of Current English lays down the meaning of research as “a
careful investigation or inquiry specially through search for new facts in any branch of
knowledge.”1 Redman and Mory defineresearch as a “systematized effort to gain new
knowledge.”2 Some people consider research as a movement, a movement from the
known to the unknown. It is actually a voyage of discovery. We all possess the vital
instinct of inquisitiveness for, when the unknown confronts us, we wonder and our
inquisitiveness makes us probe and attain full and fuller understanding of the unknown.
This inquisitiveness is the mother of all knowledge and the method, which man
employs for obtaining the knowledge of whatever the unknown, can be termed as
research.

4.2 TYPES OF RESEARCH METHODOLOGY

DESCRIPTIVE RESEARCH

It includes surveys and fact-finding enquiries of different kind. The main purpose of
descriptive research is description of the state of affairs, as it exists at present.

ANALYTICAL RESEARCH

Analytical research has to use facts or information already available and analyze these
to make a critical evaluation of the material.

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APPLIED RESEARCH

Applied research aims at finding solution for an immediate problem facing a society
or an industrial/business organization. The certain aim of applied research is to
discover a solution for some pressing practical problem.

FUNDAMENTAL RESEARCH
It is mainly concerned with generalization and with the formulation of a theory.
Basic research is directed towards finding information that has abroad base of
application and addsto the already existing organized body of scientific knowledge.

QUANTITATIVE RESEARCH
It is based on the measurement of quantity or amount. It is application to phenomena
that canbe expressed in terms of quantity.

QUALITATIVE RESEARCH

It is concerned with qualitative phenomenon that is phenomenon relating to or

involving quality or kind.

CONCEPTUAL RESEARCH

Conceptual research is that related to some abstract ideas or theory. Philosophers and
thinkers to develop new concept or to reinterpret existing once generally use it.

EMPIRICAL RESEARCH

Empirical research relies on experience or observation alone, often without due

regard for system and theory. It is database research, coming up with conclusions,
which are capable of being verified, by observation or experiment.

4.3 SOURCE OF DATA

Researchers need to consider the sources on which to base and confirm their research
and findings. They have a choice between primary data and secondary sources and
the use of both, which is termed triangulation, or dual methodology.

4.3.1 There are two types of sources of data that are as follows:

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PRIMARY DATA

Primary data are information collected by a researcher specifically for a research

assignment. In other words, primary data are information that a company must gather
because no one has compiled and published the information in a forum accessible to

the public. Companies generally take the time and allocate the resources required to
gather 8 primary data only when a question, issue or problem presents itself that is
sufficiently important or unique that it warrants the expenditure necessary to gather the
primary data. Primary data are original in nature and directly related to the issue or
problem and current data. Primary data are the data which the researcher collects
through various methods like interviews, surveys, questionnaires etc.

SECONDARY DATA

Secondary data are the data collected by a party not related to the research study but
collected these data for some other purpose and at different time in the past. If the
researcher uses these data then these become secondary data for the current users.
These may be available in written, typed or in electronic forms. A variety of secondary
information sources is available to the researcher gathering data on an industry,
potential product applications and the market place. Secondary data is also used to gain
initial insight into the research problem. Secondary data is classified in terms of its
source either internal or external. Internal, or in-house data, is secondary information
acquired within the organization where research is being carried out. External
secondary data is obtained from outside sources.

4.4 SAMPLING

Sampling is the process of selecting units (e.g., people, organizations) from a

population of interest so that by studying the sample we may fairly generalize our
1results back to the population from which they were chosen.

4.4.1 TYPES OF SAMPLING:

Sampling Methods can be classified into one of two categories:

Probability Sampling:

Sample has a known probability of being selected

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 • Simple Random Sampling (SRS)

• Stratified Sampling

• Cluster Sampling

• Systematic Sampling

• Multistage Sampling

Non-probability Sampling

Sample does not have known probability of being selected as in convenience or

voluntary response surveys.

• Volunteer samples

• Haphazard (convenience) samples.

4.5 Research Problem and Statement

To capture maximum part of the PGPS market, it is significant to know the current
market potential of Brand SL as well as what are the competitors market share.
Therefore, it is important to the farmers behaviour while purchasing the product, what
are the factors which influence their behaviour. It will help to restructure the current
strategy of marketing to increase it.
A study on the market potential of Brand SL for Willowood Chemical Ltd. in Nashik
and competitor’s analysis.

4.5.1 Type of Research

Descriptive Research and statistical Research

4.5.2 Objective & Hypothesis

1. To study the market Potential of Brand SL.

2. To study the farmers behavior towards the use of Brand SL.

3. To study the marketing strategy of Willowood and its Competitors.

4. To Estimate the market share of Brand SL (PGPS) of Willowood.

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 Sampling Design & Sampling method, Sampling Size (Universe, Sample Unit &
Characteristics)
Methods of the Sampling: - The sampling method was used for project were both
random and purposive sampling with an object to study on the Market potential of
Brand SL (PGPS) farmers were selected randomly and retailers were selected
purposively for the Study.
Location of the Study: - The present study is purposively undertaken in Nashik as per
the suggestion of the company.

4.6 Data Collection Method

There are two sources of data collection namely, Primary Data collection and
Secondary Datacollection.

4.6.1 Primary Data collection

In this project, Questionnaire is used to collect primary data for this project.
1. What are the Crops you taken up in the Farm?

2. On which crops, Brand SL has been used in your farm?

3. In what proportion do you use the Brand SL on various crops?

4. What is the result of Brand SL after use?

5. What is your Opinion of Willowood Products?

6. Like Brand SL, What are the other similar products do you use?

4.6.2 Secondary Data collection

In addition to primary data, secondary data is going to collect from company’s
website, Leaflets, brochure.

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5. DATA ANALYSIS AND
INTERPRETATIONS

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 5. DATA ANALYSIS AND INTERPRETATIONS

5.1 General Profile of Selected Farmers

5.1.1 : Age group of selected farmers

100 out of 100 Farmers answered this question.

Age Responses Percentage

25 to 35 45 45%

36 to 45 36 36%

Above 46 19 19%
Table 5.1: Age Group

Chart 5.1: Age Distribution

Interpretation:

The table shows the distribution of responses based on age, where respondents were
asked to select an age group they belong to.

Out of the total respondents, 45% (45 people) selected the age group of 25 to 35, 36%
(36 people) selected the age group of 36 to 45, and 19% (19 people) selected the age
group of above 46.
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5.1.2 : Literacy level of farmers

100 out of 100 Farmers answered this question.

Education Responses Percentage

SSC 36 36%

HSC 35 35%

Graduate and above 29 29%

Table 5.2: Literacy Level

Chart 5.2: Literacy Rate

Interpretation:

The table shows the distribution of responses based on education, where

respondents were asked to select their highest level of education completed.
Out of the total respondents, 36% (36 people) completed SSC (Secondary
School Certificate), 35% (35 people) completed HSC (Higher Secondary Certificate),
and 29% (29 people) completed graduation or a higher level of education.

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5.1.3 : Land holding of farmers

100 out of 100 Farmers answered this question.

Land Holding Responses Percentage

Small (Upto 2 Ha) 16 16%

Medium (2.01-4 Ha) 49 49%

Large (4.01 Ha and Above) 35 35%

Table 5.3: Land Holding

Chart 5.3: Land Holding

Interpretation:
The table shows the distribution of responses based on land holding, where
respondents were asked to select the size of their land holding.
Out of the total respondents, 16% (16 people) reported having a small land holding of
up to 2 hectares, 49% (49 people) reported having a medium land holding of 2.01 to 4
hectares, and 35% (35 people) reported having a large land holding of 4.01 hectares
and above.

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5.1.4 : Type of farming
100 out of 100 Farmers answered this question, Farmers can select multiple options.

Types of Farming Responses Percentage

Irrigated 68 68%

Based on Rainfall 31 31%

Empty 0 0%
Table 5.4: Types of Farming

Chart 5.4: Type of Farming

Interpretation:
The table shows the distribution of responses based on the types of farming, where
respondents were asked to select the type of farming, they practice.
Out of the total respondents, 68% (68 people) reported practicing irrigated farming,
which involves using artificial methods to provide water to crops such as drip irrigation
or sprinklers. 31% (31 people) reported practicing farming based on rainfall, where the
crops rely solely on natural rainfall for water. There were no responses for the option
"Empty", which may have been provided to account for any respondents who did not
answer the question.

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5.1.5 : Sources of Irrigation
100 out of 100 Farmers answered this question, Farmers can select multiple options.

Irrigation Responses Percentage

Well 61 61%

River 15 15%

Lift 32 32%
Table 5.5: Types of Irrigation

Chart 5.5: Type of Irrigation

Interpretation:

The table shows the distribution of responses based on the irrigation methods
used by farmers, where respondents were asked to select the type of irrigation method
they use.
Out of the total respondents, 61% (61 people) reported using well irrigation,
where water is extracted from wells dug in the ground. 32% (32 people) reported using
lift irrigation, which involves lifting water from a source such as a river or canal and
transporting it to the fields using pumps or lifts. 15% (15 people) reported using river
irrigation, where water is obtained directly from a nearby river. It is worth noting that
the percentages add up to more than 100%, indicating that some respondents may have
selected more than one option.
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5.1.6 : Type of Cropping pattern
100 out of 100 Farmers answered this question, Farmers can select multiple options

Cropping Pattern Responses Percentage

Mixed Cropping 15 15%

Intercropping 33 33%

Crop Rotation 68 68%

Table 5.6: Cropping Pattern

Chart 5.6: Cropping Pattern

Interpretation:
The table shows the distribution of responses based on the cropping patterns
used by farmers, where respondents were asked to select the type of cropping pattern
they practice.
Out of the total respondents, 68% (68 people) reported using crop rotation,
which involves growing different types of crops in a sequence on the same piece of
land to improve soil health and reduce pest problems. 33% (33 people) reported
practicing intercropping, where two or more crops are grown simultaneously in the
same field to increase productivity and reduce risk. 15% (15 people) reported
practicing mixed cropping, which involves growing two or more crops together in the
same field for multiple benefits.

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5.1.7 : Crops grown by sample farmers
100 out of 100 Farmers answered this question, Farmers can select multiple options.

Crop Grown Responses Percentage

Grapes 65 65%

Tomato 78 78%

Soyabean 70 70%

Sugarcane 60 60%

Cauliflower 55 55%

Coriander 30 30%

Cabbage 45 45%

Wheat 75 75%

Other 25 25%
Table 5.7: Crop Grown

Chart 5.7: Crop Grown

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Interpretation:
This table represents the crop grown data with the number of responses
and the corresponding percentage. The data suggests that out of all the respondents,
65% of them grew grapes, 78% grew tomatoes, 70% grew soybeans, 60% grew
sugarcane, 55% grew cauliflower, 30% grew coriander, 45% grew cabbage, 75% grew
wheat, and 25% grew other crops.
It is important to note that the data represents the responses of a specific
group of people and may not be representative of the entire population.

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5.1.8 : Do you know about Brand SL
100 out of 100 Farmers answered this question, Farmers can select multiple options.

Knowledge About Brand SL Responses Percentage

Yes 89 89%

No 11 11%
Table 5.8: Knowledge about brand SL

Chart 5.8: Knowledge about Brand SL

Interpretation:

This table represents the knowledge about Brand SL with the number of
responses and the corresponding percentage. The data suggests that out of all the
respondents, 89% of them have knowledge about Brand SL, while 11% do not have
knowledge about it.

It is important to note that the data represents the responses of a specific group
of people and may not be representative of the entire population.

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5.1.9 : Packing size of Brand SL
89 out of 100 Farmers answered this question, Farmers can select multiple options.

Packing Size Responses Percentage

100 ml 55 55%

250 ml 78 78%

500 ml 85 85%

Table 5.9: Packing Size

Chart 5.9: Packaging Size

Interpretation:
This table represents the packing size data with the number of responses and the
corresponding percentage. The data suggests that out of all the respondents, 55% of
them prefer a packing size of 100 ml, 78% prefer a packing size of 250 ml, and 85%
prefer a packing size of 500 ml.

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5.1.10: Mode of Payment
100 out of 100 Farmers answered this question, Farmers can select multiple options.

Payment Mode Responses Percentage

Cash 75 75%

Credit 40 40%
Table 5.10: Payment Mode

Chart 5.10: Mode of Payment

Interpretation:
This table represents the payment mode data with the number of responses and
the corresponding percentage. The data suggests that out of all the respondents, 75%
prefer to make payments through cash, while 40% prefer to make payments through
credit.

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5.1.11: Farmer behavior while purchasing Brand SL
89 out of 100 Farmers answered this question, Farmers can select multiple options.

Farmer Behaviors Responses Percentage

Price 20 20%

Quality 78 78%

Brand Name 68 68%

Availability 5 5%
Table 5.11: Farmer Behaviours

Chart 5.11: Farmer Behaviour

Interpretation:
This table represents the farmer behaviors data with the number of responses
and the corresponding percentage. The data suggests that out of all the respondents,
78% consider quality as a factor for their behaviors, 68% consider brand name, 20%
consider price, and only 5% consider availability as a factor.

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5.1.12: Market Share of Agent of Brand SL in Nashik
89 out of 100 Farmers answered this question, Farmers can select multiple options.

Market Share Responses Percentage

Dimore 55 55%

Super Shakti Combine 45 45%

Fantac Plus 30 30%

Brand SL 70 70%

CPPU 40 40%

Table 2: Market Share

Chart 5.12: Market Share

Interpretation:
This table represents the market share data with the number of responses and the
corresponding percentage. The data suggests that out of all the respondents, 55% prefer
Dimore, 45% prefer Super Shakti Combine, 30% prefer Fantac Plus, 70% prefer Brand
SL, and 40% prefer CPPU.

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 5.1.13: Major Sources of Information
89 out of 100 Farmers answered this question, Farmers can select multiple options.

Source of Information Responses Percentage

Company Agent 70 0%

KSK 55 55%

Users 35 35%

Newspaper 25 25%

Table 3: Source of Information

Chart 5.13: Source of Information

Interpretation:
This table represents the source of information data with the number of
responses and the corresponding percentage. The data suggests that out of all the
respondents, 55% rely on KSK as their source of information, 35% rely on users, and
25% rely on newspapers. Interestingly, the table indicates that 0% of the respondents
rely on company agents as a source of information.
It is important to note that the data represents the responses of a specific group
of people and may not be representative of the entire population.
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6. FINDINGS, SUGGESTIONS &
CONCLUSION

93
 6. FINDINGS, SUGGESTIONS & CONCLUSION

6.1 Findings:

1. In the allotted area, potential use of Brand SL is 70%.

2. In allotted area, Grape, Tomato, Cabbage and Cauliflower, Soybean and Wheat and
Sugarcane crop are cultivated in large scale.

3. Major sources of the information are field demonstration and company personnel.

4. As per feedback from Retailer, many farmers use Brand SL in whole year.

5. As per best result of some last year, it encourages the farmer to use Brand SL.

6. Field Demos and farm visit are the important factors for increasing Sales and
awarenessamong the farmer.

7. Campaigning, Farmers meeting, Live Demos etc. are the promoting strategy of
Willowood for marketing of products, is driving factor behind capturing the market
share than the competitors.

8. In allotted area most of the farmers are using Brand SL for Grapes, Tomato,
Cabbage, Cauliflower, Coriander etc. crop.

9. Brand SL is mostly use for Increasing fruit size and shinning of Tomato, Increase
the quality of production in grapes

10. Farmers and retailers are strongly satisfied by the Brand SL and other Willowood
products.

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6.2 Suggestions:
1. Company should focus on promotional activities through field demonstration,

farmers meeting etc. for increase the sale of PGPS of Willowood.

2. Company should concentrate on the availability of product to their respective

retailers byregularizing their distribution channel.

3. In this competitive market, retailer’s suggestions play most important role and

companymust design appropriate credit policy and margin for motivation.

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6.3 Conclusion:
The farmers from study area are well aware about Brand SL and other Products
of Willowood. Brand name and Quality are the most important factor considered
by the farmers while purchasing Brand SL. Field Demonstration and Company
Personal are major source of Brand SL. The Farmers and Retailers are well aware of
Brand SL; market share of Brand SL is high as stated by retailer as compare to other
company. Most of the companies have different Promotional activities such as Farm
Visit, farmers meetings etc. to increase sale of Products.

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 BIBLIOGRAPHY

1. Donald R Cooper (2006), "Business Research Methodology" Ninth Edition, McGraw

Hill.
2. Kotler, Philip (2006), "Marketing Management". Prentice Hall of India, New
Delhi,718.
3. David A Aaker, V Kumar. George S Day "Market Research 9th Edition. Wiley India
Edition.
4. Richard I Levin, David S. Rubin, Statistics for Management Seventh Edition, Pearson.
5. David Watson, 1997, "Pesticide Management and Insecticide Resistance" 1st Edition,
Academic.

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 REFERENCES
1. www.willowood.com
2. www.slideshare.net
3. www.researchgate.net
4. marketresearch.com
5. Agriculture Service Centre
6. Brochures

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 ANNEXURES

QUESTIONNAIRES
1) Farmer Name:
2) Village:
3) Taluka:
4) Age:
5) Education:
6) Total Land Holding (Ha):
7) Type of Farming:
a) Irrigated b) Rainfed c) Fallow
8) Sources of Irrigation:
a) Well b) River c) Lift
9) Cropping Pattern:
a) Mixed Cropping b) Intercropping c) Crop Rotation
10) What are the Crops you takes up in the Farm?
11) Do you know about Willowood Brand SL?
12) which packaging size of Brand SL. you preferred?
a) 100 ml b) 250 ml c) 500 ml
13) which mode of payment you used?
a) Credit b) Cash
14) Generally, from whom do you ask for advice regarding purchase of product?
15) How do you get to know about Brand SL?
a) News Paper b) Krushi Seva Kendra c) Company personnel d) Users of products
16) On which crops, Brand SL has been used in your farm?
17) In what proportion do you use the Brand SL on various crops?
a) Price b) Quality c) Brand Name d) Availability
18) What is the result of Brand SL after use?
19) What is your Opinion of Willowood Products?
20) Like Brand SL, What are the other similar products do you use?
a) Dimore b) Super Shakti Combine c) Fantac Plus d) Brand SL e) CPPU
21) Any suggestion for the product Brand SL (PGR)?
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