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Research Purpose

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jsph021603
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6 views1 page

Research Purpose

Uploaded by

jsph021603
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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RESEARCH PURPOSE

AIM OF THE STUDY

The aim of this study is to investigate and measure the influence of trends and
status symbols on the sales performance of Crocs. This research seeks to understand
how the brand’s alignment with contemporary fashion trends and its perception as a
status symbol affect consumer behavior, purchasing decisions, and overall sales
outcomes. By identifying the key factors that drive sales performance in relation to
trends and status symbolism, the study aims to provide actionable insights for
enhancing brand strategy and marketing approaches for Crocs and similar footwear
brands.

EXPECTED INSIGHTS

Long-Term Sustainability of Trend-Based Sales:

Longevity of Trend-based Demand


Is Crocs current status as a fashion trend likely to sustain over time, or is it a
passing phase? Examine patterns in fashion trends to forecast potential future sales
performance.

Brand Adaptation Strategies


What steps is Crocs taking to ensure their brand stays relevant, even if trends
change? For example, are they leveraging environmental concerns or offering new
products to appeal to shifting consumer values?

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