INTERNATIONAL DRIVING AUTHORITY

[email protected]

Last updated on the 17th of March 2023

Agent Tutorial
Promotional strategies 2

Navigation Links 2

List of Products and Services 3

Blog Post 3

Landing Page 5

Affiliate Links 6

Email Promotions 7

1. Transactional Emails 7

Cross-Sell 7

Email Receipt 7

2. Marketing Emails 7

New Product Announcement 8

Website Banners 9

Social Media Banners 10

Youtube video 11

Flyers and pamphlets 12

Discount promo codes 13

Thank You page promotion 14

Public folder for IDA partners 15

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Promotional strategies
Navigation Links

Add an additional link to the top-level navigation called “International Drivers License”, you will link this to one of the
following destinations:

● Your own dedicated landing page, for example, www.example.com/international-drivers-permit

● The International Driving Authority website via your affiliate link

Example:

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

List of Products and Services

If you have a page on your website where you list all of your products and services, create an additional entry to list
“International Drivers License”.

Example:

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Blog Post

Suggested topics to include in your blog post:

● Announcing a partnership with International Driving Authority and becoming an Agent

● Announcing you now sell International Drivers Licenses
● Provide context as to why International Drivers Licenses is recommended. This is your opportunity to
position your company as a subject matter expert. Include references to the geographic location(s) you
service or the other products or services you offer.
● Explain to customers how they can order this from your company.

Examples:

● https://idaoffice.org/posts/what-is-an-international-drivers-license-en/
● https://idaoffice.org/posts/where-do-americans-travel-abroad-en/

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Landing Page

A landing page is simply a page on your website which is dedicated to one product or service.

This is probably the most crucial promotion you can do to start generating sales. If you want to implement just one
thing from this document, select this.

An effective landing page should have the following elements:

● Header
● A detailed description of the product
● Images of the product
● Instructions on how to buy
● Affiliate link to International Driving Authority website
● Company contact details if you will process orders via the Partner Personal Dashboard
● SEO friendly URL of your page, e.g. example.com/international-drivers-license

Example:

https://vk.link/idauthority

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Affiliate Links

Affiliate links are unique trackable links which, when clicked on, direct users to the International Driving Authority
website and accredit you with commissions for any sales generated.

You can place your unique affiliate link anywhere your audience is:

● Your website
● As a recommended service in emails, you are already sending to customers
● Sending dedicated emails to your customers promoting the service
● Social media profiles
● Youtube profile and in the description of videos
● Forums like Quora and Tripadvisor
● Facebook groups and pages

You can find your affiliate link and QR code with the same link at the My balance page in the Partner Personal
Dashboard.

Example:

https://idaoffice.org/apply-now/?agentid=9

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Email Promotions

Email is a very big opportunity which is underutilized by almost all companies operating online. When set up
correctly email marketing can generate predictable revenue day after day without any ongoing effort.

The first thing to know about email marketing is there are two types of emails.

1. Transactional Emails

A one-to-one email that contains content relating to a specific client's order, purchase, or receipt. An example is an
order confirmation email when a customer books a flight with a travel agent.

Transactional emails are also known as “automations”, marketing automation, or similar. Once you set this up in your
email marketing system it will be automatically sent each time it is triggered.

Cross-Sell

Type: Transactional Email

Trigger: After clients first/each purchase

After a customer purchases a service or product from your company you send them an email recommending this
product.

Email Receipt

Type: Transactional Email

Trigger: After clients purchase

This campaign involves editing the receipt/order confirmation email you are already sending your customers and
adding an additional section recommending International Driving Authority. This adds more revenue to your emails
without having to send additional emails.

2. Marketing Emails

These emails are designed to promote a product or service and focus on generating revenue, they are sent to a
group of contacts, sometimes your whole database.

Marketing emails are set up as a once-off “blast campaign”, they are sent at a predefined date and time.

Here are some easy emails you can implement and start generating sales.

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

New Product Announcement

Type: Marketing Email

Trigger: Once Off

This email educates your database about International Drivers Licenses and links to the landing page on your
website or uses the affiliate link and directs users straight to International Driving Authority

Example:

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Website Banners

Adding website banners is a great way to filter your website traffic to selected areas of your website or directly to
another website, in this case, the International Driving Authority.

Banners are normally placed on blogs and content pages, however, they can also be placed on your homepage and
any other page of the website.

You have the choice to send users to your landing page where you promote International Drivers Licenses or directly
to International Driving Authority via your unique affiliate link.

Download website banners here and edit them as required for your usage.

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Social Media Banners

Subscribers, followers, and fans aren’t worth anything if you don’t sell to them!

We’ve created banners you can download and edit for your social media promotions.

Our banners are preformatted in the correct size for Facebook, Instagram, and Twitter.

Download Social Media banners here.

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Youtube video

We have found the most effective way to promote International Driving Authority on Youtube is to do a review video
and link to the website via your affiliate link.

If you would like to do a Youtube review video reach out and request a free International Drivers License for Youtube
review purposes. Note we require you already have a Youtube channel and meet the minimum subscriber
requirements to qualify for this offer.

Here are a few pointers to an effective Youtube review promotion.

1) Feature the physical product in the video;

2) Write an SEO-optimized video title;

3) Add your link in the first line of the video.

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Flyers and pamphlets

Businesses with physical offices that sell and promote a number of products and services can benefit from creating
their own flyers and pamphlets or using our pre-created templates.

Travel agents find this a very useful strategy.

Download the flyer and pamphlet here.

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Discount promo codes

We can create unique promo codes for you. So you will be able to share your discount with your clients if you wish.
These promo codes are compatible with your affiliate link. And the amount of a promo code discount will be
deducted from your referral bonus.

Such practice might help in various scenarios, for example for attracting new clients or for pleasing your loyal
customers.

If you would like to get personalized promo codes, reach out and pitch us your idea for a promotion. We will provide
you with a discount code you can use to help generate sales.

Example:

For example, you referred a client who ordered a 3-year document with a base price of $69.99, and you have a 40%
discount level. You shared a 20% discount promo code with this client, and he used it. This means your bonus will be
$69.99 x (40% - 20%) = $13.99, where $69.99 is a base price, 40% is the level of your discount in the IDA Partner
Program, and 20% is a discount you shared with your referred client.

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Thank You page promotion

One of the worst-kept secrets from the big companies in the industry is promoting offers on your “Thank You Page”,
also known as the “Order Confirmation Page”. This is the page a customer lands on after their payment is processed
when making an order, of the page the client lands on when they submit a form.

The smart companies, who are leading the market, understand that sending a customer who has just made a
purchase to a dead-end and simply saying “Thanks for your order” is worthless. This customer already has their
credit card in their hand and is in buying mode, this is the perfect opportunity to place another offer directly in front
of them.

In more practical terms, this page would have the following elements:

● Confirmation of the order completed;

● Recommendation for International Driver License;
● Affiliate link to International Driving Authority or your own landing page.

Examples:

●
● https://www.convertcart.com/blog/ecommerce-thank-you-page

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 INTERNATIONAL DRIVING AUTHORITY
[email protected]

Public folder for IDA partners

https://drive.google.com/drive/folders/1dDiIua-JOnS_ZQlhrOEMilb7NH6yTQB-?usp=share_link

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